{"id":3838,"date":"2021-10-26T15:15:56","date_gmt":"2021-10-26T20:15:56","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=3838"},"modified":"2024-09-12T08:18:03","modified_gmt":"2024-09-12T12:18:03","slug":"kucuk-olcekli-isletmelerin-daha-kucuk-magazalar-acarak-buyuk-perakendecilerle-rekabet-etmesinin-4-yolu","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\/","title":{"rendered":"KOB\u0130'lerin Daha K\u00fc\u00e7\u00fck Ma\u011fazalar A\u00e7an B\u00fcy\u00fck Perakendeciler ile Rekabet Etmesinin 4 Yolu"},"content":{"rendered":"

K\u00fc\u00e7\u00fck ma\u011fazalar perakendede bir sonraki b\u00fcy\u00fck \u015fey mi? <\/span>\u00d6yle g\u00f6r\u00fcnecekti. <\/span><\/p>\n\n\n\n

Son birka\u00e7 y\u0131lda, b\u00fcy\u00fck isim perakendecileri daha k\u00fc\u00e7\u00fck formatl\u0131 ma\u011fazalara y\u00f6neldi. Hedef<\/a>Birincisi, halihaz\u0131rda \u00e7e\u015fitli kentsel alanlarda \u00e7ok say\u0131da k\u00fc\u00e7\u00fck ma\u011fazaya sahip. B\u00fcy\u00fcmeye devam ediyorlar k\u00fc\u00e7\u00fck formatl\u0131 ma\u011fazalar<\/a> Al\u0131\u015fveri\u015f yapanlara daha uygun yerler sunmak i\u00e7in her y\u0131l.<\/span><\/p>\n\n\n\n

Ayr\u0131ca \u015fu anda \u0130ngiltere, Kanada, Norve\u00e7, \u0130talya, Japonya ve \u00c7in'de 44 k\u00fc\u00e7\u00fck format ma\u011fazas\u0131 bulunan IKEA da var. Ge\u00e7en y\u0131l\u0131n sonlar\u0131nda Bat\u0131 Hollywood'da \u201cNordstrom Local\u201d ad\u0131nda 3.000 metrekarelik bir ma\u011faza a\u00e7an Nordstrom'u da unutmayal\u0131m.<\/span><\/p>\n\n\n

\n
\"\"
Resim kredisi: Shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n

Bu e\u011filimin arkas\u0131nda birka\u00e7 neden var. <\/span><\/p>\n\n\n\n

G\u00fcn\u00fcm\u00fczde perakendenin \u00e7ok daha uygun ve eri\u015filebilir hale geldi\u011fi bir ger\u00e7ektir. E-ticaret, \u00fccretsiz kargo ve h\u0131zl\u0131 teslimat sayesinde, t\u00fcketicilerin art\u0131k ihtiya\u00e7 duyduklar\u0131 \u015feyi bulmak i\u00e7in b\u00fcy\u00fck bir kutu ma\u011fazas\u0131na gitmesine ve reyonlar\u0131nda dola\u015fmas\u0131na gerek yok.<\/span><\/p>\n\n\n\n

Sonu\u00e7 olarak, ayak uydurmak isteyen b\u00fcy\u00fck perakendeciler, m\u00fc\u015fterilerinin bulundu\u011fu yere daha yak\u0131n ma\u011fazalar kuruyor. <\/span><\/p>\n\n\n\n

Ayr\u0131ca, belirli yerlerde (yani yo\u011fun, kentsel pazarlar), al\u0131\u015fveri\u015f yapanlar\u0131n seyahat etmesi gereken 100.000 metrekarelik bir s\u00fcper ma\u011fazaya sahip olmaktansa, insanlar\u0131n acil ihtiya\u00e7lar\u0131n\u0131 stoklayan k\u00fc\u00e7\u00fck ma\u011fazalara sahip olman\u0131n daha mant\u0131kl\u0131 oldu\u011funu belirtmek \u00f6nemlidir.<\/span><\/p>\n\n\n\n

Evet, b\u00fcy\u00fck perakendecilerin \u201ck\u00fc\u00e7\u00fclmesi\u201d a\u00e7\u0131k\u00e7a ivme kazanan bir trend. Soru \u015fu ki, KOB\u0130'ler endi\u015felenmeli mi? <\/span><\/p>\n\n\n\n

\n

\u0130\u015fte cevap: <\/span>Harika \u00fcr\u00fcnler, benzersiz m\u00fc\u015fteri hizmetleri ve ilgin\u00e7 deneyimler sunan perakendeciler, mahallelerinde ma\u011faza a\u00e7an b\u00fcy\u00fck perakendecilerle rekabet edebilecek.<\/span><\/p>\n<\/blockquote>\n\n\n\n

\u0130\u015fte bunun nas\u0131l yap\u0131laca\u011f\u0131na dair birka\u00e7 fikir.<\/span><\/p>\n\n\n\n

1. \u00dcr\u00fcn \u00e7e\u015fitlili\u011finizi yerelle\u015ftirin<\/b><\/h2>\n\n\n\n

Bug\u00fcn perakendede rekabet\u00e7i kalmak, daha fazla \u00fcr\u00fcne sahip olmakla ilgili de\u011fil. Bunun yerine, sahip olmakla ilgili <\/span>Sa\u011f<\/span><\/i> olanlar. \u00dcr\u00fcn \u00e7e\u015fitlili\u011finiz, trafi\u011fin ve sat\u0131\u015flar\u0131n ana itici g\u00fcc\u00fc olacakt\u0131r. Bu y\u00fczden do\u011fru yapmak i\u00e7in zaman ve kaynaklara yat\u0131r\u0131m yap\u0131n.<\/span><\/p>\n\n\n\n

\n

Envanterinizin hizmet etti\u011finiz topluluklar\u0131n ihtiya\u00e7lar\u0131n\u0131 yeterince yans\u0131tmas\u0131n\u0131 sa\u011flay\u0131n. Her alandaki m\u00fc\u015fteri demografisine, yerel trendlere, stok hareketine, hatta hava durumu d\u00fczenlerine dikkat edin ve ard\u0131ndan buna g\u00f6re stok yapmak i\u00e7in tedarik\u00e7ilerinizle birlikte \u00e7al\u0131\u015f\u0131n.<\/p>\n<\/blockquote>\n\n\n\n

Yerelle\u015ftirmeye yat\u0131r\u0131m yapan perakendeciler sonu\u00e7lar\u0131 g\u00f6r\u00fcyor. \u00d6rne\u011fin Zumiez'i ele alal\u0131m. G\u00f6re <\/span>Perakende Bilgi Sistemleri<\/a>, 2017'de, "perakendeci, y\u0131ll\u0131k bazda 4%'den 6%'ye olan rehberlik tahmininin alt ucunu neredeyse ikiye katlayarak bilgisayar sat\u0131\u015flar\u0131n\u0131 7.9% art\u0131rd\u0131."<\/span><\/p>\n\n\n\n

Bu ba\u015far\u0131 k\u0131smen yerelle\u015ftirilmi\u015f \u00e7e\u015fitlerine atfedilebilir. RIS'in belirtti\u011fi gibi, \u201cZumiez'in entegre modelinin kilit kirac\u0131lar\u0131ndan biri, m\u00fc\u015fteri taban\u0131na geli\u015fmekte olan markalara odaklanan benzersiz, trend, yerelle\u015ftirilmi\u015f bir \u00fcr\u00fcn yelpazesi sunmakt\u0131r.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Kohl's, envanterini etkilemek i\u00e7in yerelle\u015ftirmeyi kullanan ba\u015fka bir perakendecidir. <\/span>perakendeciye g\u00f6re<\/a>: <\/span><\/p>\n\n\n\n

\n

\u201cB\u00fcy\u00fck \u00f6l\u00e7\u00fcde b\u00f6lgenin iklimine dayanan geni\u015f pazar k\u00fcmelerine dayal\u0131 olarak raflar\u0131n stokland\u0131\u011f\u0131 g\u00fcnler geride kald\u0131. Bunun yerine Kohl's, \u00fcr\u00fcn \u00e7e\u015fitlerimizi g\u00f6rmek ve sat\u0131n almak istedikleri markalara ve kategorilere g\u00f6re d\u00fczenlemek ve uyarlamak i\u00e7in bireysel ma\u011fazalardaki m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 incelemek i\u00e7in analiti\u011fi kullan\u0131yor. Kohl's, ma\u011fazam\u0131z\u0131 onlarla daha alakal\u0131 hale getirerek m\u00fc\u015fterileri ilk s\u0131raya koyuyor.\u201d<\/span><\/p>\n<\/blockquote>\n\n\n\n

Ve bu uygulama meyvesini veriyor gibi g\u00f6r\u00fcn\u00fcyor. RIS, 2016 y\u0131l\u0131nda Kohl'un yerelle\u015ftirilmi\u015f \u00fcr\u00fcn \u00e7e\u015fitlerine sahip lokasyonlar\u0131n\u0131n "envanterde 40 baz puanl\u0131k d\u00fc\u015f\u00fc\u015fle birlikte yakla\u015f\u0131k 70 baz puanl\u0131k art\u0131\u015f" ya\u015fad\u0131\u011f\u0131n\u0131 bildiriyor. <\/span><\/p>\n\n\n\n

2. Kolayl\u0131k i\u00e7in \u00e7abalay\u0131n<\/b><\/h2>\n\n\n\n

Modern perakende s\u00f6z konusu oldu\u011funda, oyunun ad\u0131 rahatl\u0131kt\u0131r. M\u00fc\u015fterilerinizin ihtiya\u00e7 duyduklar\u0131 \u00fcr\u00fcnlere m\u00fcmk\u00fcn olan en h\u0131zl\u0131 ve verimli \u015fekilde ula\u015fmas\u0131n\u0131 sa\u011flamal\u0131s\u0131n\u0131z.<\/span><\/p>\n\n\n\n

Bunu yapmak \u015fu anlama gelebilir:<\/span><\/p>\n\n\n\n

Al\u0131\u015fveri\u015f yapanlar\u0131n \u00e7evrimi\u00e7i sat\u0131n almalar\u0131na, ma\u011fazadan teslim almalar\u0131na izin verin (BOPIS)<\/b> <\/span><\/h3>\n\n\n\n
\"\"
Resim kredisi: Shutterstock<\/figcaption><\/figure>\n\n\n\n

BOPIS, perakende d\u00fcnyas\u0131nda masa bahisleri haline geldi, bu nedenle ma\u011fazan\u0131z ma\u011fazadan teslim alma hizmeti sunmuyorsa, hizmete bakman\u0131n tam zaman\u0131. <\/span><\/p>\n\n\n\n

\n

2017 itibariyle, <\/span>al\u0131\u015fveri\u015f yapanlar\u0131n yar\u0131s\u0131ndan fazlas\u0131 kulland\u0131 BOPIS<\/a> bir noktadave e-ticaretin benimsenmesi artmaya devam ettik\u00e7e bu say\u0131n\u0131n artmas\u0131n\u0131 bekleyebilirsiniz. <\/span><\/p>\n<\/blockquote>\n\n\n\n

BOPIS'in \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flaman\u0131n anahtar\u0131, ma\u011faza i\u00e7i ve e-ticaret kataloglar\u0131n\u0131z\u0131 sorunsuz bir \u015fekilde birbirine ba\u011flamakt\u0131r. \u0130deal olarak, perakende y\u00f6netim sisteminiz, \u00fcr\u00fcnlerinizi ve m\u00fc\u015fterilerinizi tek bir platform kullanarak y\u00f6netmenize izin vermelidir, ancak durum b\u00f6yle de\u011filse, o zaman \u00fcr\u00fcn\u00fcn\u00fcz\u00fc entegre etmenin bir yolunu bulman\u0131z gerekir. POS<\/a> \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f sepetinizle.<\/span><\/p>\n\n\n\n

Lojistik hakk\u0131nda da d\u00fc\u015f\u00fcnmek gerekir. E\u015fyalar\u0131n zaman\u0131nda teslim al\u0131nmaya haz\u0131r olmas\u0131n\u0131 nas\u0131l sa\u011flayacaks\u0131n\u0131z? Sitede \u00e7evrimi\u00e7i sipari\u015f al\u0131mlar\u0131n\u0131 i\u015flemek i\u00e7in kaynaklara (yani alan ve personel) sahip misiniz? E\u011fer \u00f6yleyse, harika. Ancak bulundu\u011funuz yerde bu m\u00fcmk\u00fcn de\u011filse, BOPIS'i uygulaman\u0131za yard\u0131mc\u0131 olmas\u0131 i\u00e7in \u00fc\u00e7\u00fcnc\u00fc taraflarla ortak olmay\u0131 se\u00e7ebilirsiniz. <\/span><\/p>\n\n\n\n

\u00d6rne\u011fin, var <\/span>Apex Anywhere<\/a>, t\u0131kla ve topla sipari\u015fleri i\u00e7in otomatik, self servis dolaplar sa\u011flay\u0131c\u0131s\u0131. ayr\u0131ca var <\/span>Penguen Al\u0131m\u0131<\/a>, t\u00fcketiciler i\u00e7in \u00fccretsiz bir teslim alma konumu sunar.<\/span><\/p>\n\n\n\n

\u0130\u015fletmeniz ve m\u00fc\u015fterileriniz i\u00e7in en iyisinin ne oldu\u011funu g\u00f6rmek i\u00e7in BOPIS se\u00e7eneklerinizi ke\u015ffedin.<\/span><\/p>\n\n\n\n

Ma\u011fazan\u0131z\u0131n d\u00fczenini ve tasar\u0131m\u0131n\u0131 iyile\u015ftirme<\/b> <\/span><\/h3>\n\n\n\n

\u0130nsanlar\u0131 ma\u011fazan\u0131za \u00e7ekmek i\u00e7in \u00e7ok \u00e7al\u0131\u015ft\u0131n\u0131z. \u0130steyece\u011finiz son \u015fey, ihtiya\u00e7lar\u0131 olan \u015feyi bulamad\u0131klar\u0131 i\u00e7in \u00e7ekip gitmeleridir. <\/span><\/p>\n\n\n\n

\n

Ma\u011fazan\u0131z\u0131n d\u00fczenine ve tasar\u0131m\u0131na iyi bir g\u00f6z at\u0131n ve ard\u0131ndan kendinize sorun: Al\u0131\u015fveri\u015f yapanlar\u0131n ma\u011fazan\u0131zda gezinmesini kolayla\u015ft\u0131r\u0131yor musunuz? \u0130htiya\u00e7 duyduklar\u0131n\u0131 h\u0131zl\u0131 ve kolay bir \u015fekilde bulabiliyorlar m\u0131? <\/span><\/p>\n<\/blockquote>\n\n\n\n

\"K\u00f6t\u00fc<\/a><\/figure>\n\n\n\n

De\u011filse, o zaman yap baz\u0131 ayarlamalar<\/a>. Belki de raflar\u0131n\u0131z\u0131 ve demirba\u015flar\u0131n\u0131z\u0131 yeniden d\u00fczenlemeniz gerekiyor. Ya da belki de bu, a\u00e7\u0131k bir i\u015faret koyma meselesidir. Durum ne olursa olsun, ma\u011fazalar\u0131n\u0131z\u0131n g\u00f6r\u00fcn\u00fcm\u00fcn\u00fcn ve hissinin kolay gezinme ve sat\u0131n alma deneyimleri i\u00e7in optimize edildi\u011finden emin olun. <\/span><\/p>\n\n\n\n

Mallar\u0131n\u0131z\u0131 ve demirba\u015flar\u0131n\u0131z\u0131 haz\u0131r hale getirip \u00e7al\u0131\u015ft\u0131rd\u0131ktan sonra, <\/span>kontroller ve denetimler yapmak<\/a> ile Do\u011frulay\u0131n<\/a> do\u011fru bir \u015fekilde y\u00fcr\u00fct\u00fcld\u00fcklerini<\/span><\/p>\n\n\n\n

Yerel teslimat hizmeti sunmak<\/b>s <\/span><\/h3>\n\n\n\n

Ayn\u0131 g\u00fcn teslimat, modern t\u00fcketiciler aras\u0131nda ilgi g\u00f6ren ba\u015fka bir hizmettir. \u0130nsanlar\u0131n an\u0131nda tatmin olma ihtiyac\u0131 her zamankinden daha g\u00fc\u00e7l\u00fc, bu nedenle ma\u011fazan\u0131z bu ihtiyac\u0131 kar\u015f\u0131layabiliyorsa, rekabet etmek i\u00e7in harika bir konumda olacaks\u0131n\u0131z. <\/span><\/p>\n\n\n\n

Ayn\u0131 g\u00fcn teslimat\u0131n i\u015fletmeniz i\u00e7in anlaml\u0131 olup olmad\u0131\u011f\u0131na bak\u0131n. gibi \u00e7\u00f6z\u00fcmlere bak\u0131n. <\/span>posta arkada\u015flar\u0131<\/a> veya <\/span>\u015fark\u00fcteri<\/a> ve m\u00fc\u015fterilerinizin acil teslimat ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in bunlar\u0131 kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcn. <\/span><\/p>\n\n\n\n

3. En iyi m\u00fc\u015fteri hizmetini sunun<\/b><\/h2>\n\n\n\n

M\u00fc\u015fterilerin h\u0131zl\u0131 bir \u015fekilde al\u0131\u015fveri\u015f yapmalar\u0131n\u0131 ve ma\u011fazaya "girip \u00e7\u0131kmalar\u0131n\u0131" sa\u011flamak harikad\u0131r, ancak baz\u0131 t\u00fcketiciler i\u00e7in "kolayl\u0131k"\u0131n, yard\u0131mc\u0131 bir i\u015f orta\u011f\u0131n\u0131n sorular\u0131na yan\u0131t vermesi veya onlar\u0131 do\u011fru y\u00f6ne y\u00f6nlendirmesi anlam\u0131na geldi\u011fini unutmayal\u0131m.<\/span><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

G\u00f6rsel Kredisi: Shutterstock<\/p>\n\n\n\n

Ne yaz\u0131k ki, \u00e7ok say\u0131da perakendeci bu beklentiyi kar\u015f\u0131layam\u0131yor. T\u00fcccarlar\u0131n \u00e7o\u011fu (\u00f6zellikle b\u00fcy\u00fck kutu ma\u011fazalar\u0131), m\u00fc\u015fterileri i\u00e7in her zaman \u00f6tesine ge\u00e7meye hevesli olmayan, so\u011fukkanl\u0131 ortaklar kullan\u0131r.<\/p>\n\n\n\n

\n

Bir KOB\u0130 olarak m\u00fc\u015fteri hizmetleri, ger\u00e7ekten parlayabilece\u011finiz bir aland\u0131r. Sadece \u00fcr\u00fcnlerinizi ve sekt\u00f6r\u00fcn\u00fcz\u00fc bilen de\u011fil, ayn\u0131 zamanda insanlara yard\u0131m etme konusunda do\u011fal bir e\u011filimi olan perakende \u00e7al\u0131\u015fanlar\u0131na yat\u0131r\u0131m yaparak kendinizi farkl\u0131la\u015ft\u0131r\u0131n. Onlar\u0131 sadece sat\u0131\u015f yapmak i\u00e7in de\u011fil, yard\u0131m etmeleri i\u00e7in e\u011fitin ve yerel m\u00fc\u015fterileriniz ve d\u00fczenli m\u00fc\u015fterilerinizle ba\u011flant\u0131 kurmay\u0131 \u00f6\u011fretin.<\/p>\n<\/blockquote>\n\n\n\n

Konuyla ilgili \u00f6rnek: En iyi insanlara sahip oldu\u011fu i\u00e7in her zaman yerel i\u00e7ki d\u00fckkan\u0131mdan \u015farap almay\u0131 tercih ederim. Ma\u011faza \u00e7al\u0131\u015fanlar\u0131 kim oldu\u011fumu biliyorlar, tercihlerime a\u015finalar ve \u00fcr\u00fcnlerinde uzman olduklar\u0131 i\u00e7in \u00f6nerileri her zaman yerinde.<\/span><\/p>\n\n\n\n

Bu sebeplerden dolay\u0131 mahallemde \u015farap satan onlarca yer yerine onlardan almay\u0131 tercih ediyorum. <\/span><\/p>\n\n\n\n

Ma\u011fazan\u0131zda ayn\u0131 d\u00fczeyde m\u00fc\u015fteri hizmeti elde etmeye \u00e7al\u0131\u015f\u0131n. \u00c7al\u0131\u015fanlar\u0131n\u0131za yat\u0131r\u0131m yap\u0131n ve onlar\u0131 b\u00f6lgenizdeki benzer ma\u011fazalarla rekabet etmenize yard\u0131mc\u0131 olacak \u00f6nemli bir farkl\u0131la\u015ft\u0131r\u0131c\u0131 yap\u0131n. <\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

4. Yaya trafi\u011fi \u00e7abalar\u0131n\u0131z\u0131 g\u00fc\u00e7lendirin<\/b><\/h2>\n\n\n\n

Yaya trafi\u011fini s\u00fcrmek her zaman \u00f6nemlidir, ancak mahallenizde ma\u011faza a\u00e7an b\u00fcy\u00fck perakendecilerin rekabetiyle u\u011fra\u015f\u0131yorsan\u0131z daha da b\u00fcy\u00fck bir \u00f6ncelik haline gelir. Kap\u0131n\u0131zdan her zaman d\u00fczenli bir m\u00fc\u015fteri ak\u0131\u015f\u0131na sahip oldu\u011funuzdan emin olmak i\u00e7in a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 izleyin:<\/span><\/p>\n\n\n

\n
\"\u00e7ingene\"
\u0130maj kredisi: Francesca Nicasio<\/figcaption><\/figure>\n<\/div>\n\n\n

Ola\u011fan\u00fcst\u00fc vitrinler olu\u015fturun<\/b> <\/h3>\n\n\n\n

\u00dcr\u00fcnlerinizi ve demirba\u015flar\u0131n\u0131z\u0131 birka\u00e7 haftada bir s\u00fcsleyerek vitrinlerinizi taze ve g\u00fcncel tutun. En iyi sonu\u00e7lar\u0131 elde etmek i\u00e7in vitrinlerinizle bir hikaye anlat\u0131n veya kli\u015fe ekranlar\u0131n \u00f6tesine ge\u00e7in ve al\u0131\u015fveri\u015f yapanlar\u0131n ba\u015fka yerde bulamayaca\u011f\u0131 bir \u015fey yap\u0131n.<\/p>\n\n\n\n

\u0130\u015fte m\u00fc\u015fterilerin c\u00fczdanlar\u0131n\u0131 nas\u0131l ki\u015fiselle\u015ftirebileceklerini g\u00f6stermek i\u00e7in benzersiz (ve hareketli) bir mekanizma yaratan Kate Spade'den harika bir \u00f6rnek.<\/span><\/p>\n\n\n\n

kald\u0131r\u0131m kenar\u0131n\u0131 unutma<\/b> <\/span><\/h3>\n\n\n\n

Ma\u011fazan\u0131z\u0131n kald\u0131r\u0131m kenar\u0131n\u0131 kullan\u0131n ve insanlar\u0131 kendi yollar\u0131nda durdurmak i\u00e7in yapabilece\u011finiz bir \u015fey olup olmad\u0131\u011f\u0131na bak\u0131n. Pek \u00e7ok perakendeci, ma\u011faza i\u00e7i spesiyalleri yayalara anlatmak i\u00e7in ma\u011fazalar\u0131n\u0131n d\u0131\u015f\u0131nda panolar veya tabelalar kullan\u0131yor. <\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

M\u00fc\u015fterilerinizle ileti\u015fimde kal\u0131n <\/b><\/h3>\n\n\n\n

E-posta adresi veya telefon numaras\u0131 gibi m\u00fc\u015fteri ileti\u015fim bilgilerini topluyor musunuz? Onlarla d\u00fczenli olarak ileti\u015fim kurarak bu bilgileri iyi bir \u015fekilde kullan\u0131n. Bunu yapmak sizi onlar\u0131n radar\u0131nda tutar ve bulundu\u011funuz yere trafik \u00e7ekmenize yard\u0131mc\u0131 olur. <\/span><\/p>\n\n\n\n

\u00c7evrimi\u00e7i g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc art\u0131r\u0131n<\/b> \u2013 \u0130nternet, yaya trafi\u011finin b\u00fcy\u00fck bir itici g\u00fcc\u00fcd\u00fcr, bu nedenle dijital pazarlama \u00e7abalar\u0131n\u0131z\u0131 ihmal etmeyin. \u0130\u015fletmenizin arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnmesini sa\u011flamak i\u00e7in Google ve Yelp listelerinizi g\u00fcncel tutun ve SEO'ya yat\u0131r\u0131m yap\u0131n.  <\/span><\/p>\n\n\n\n

Senin s\u0131ran\u2026<\/b><\/h2>\n\n\n\n

K\u00fc\u00e7\u00fck boyutlu ma\u011fazalar a\u00e7an b\u00fcy\u00fck perakendeciler hakk\u0131nda ne d\u00fc\u015f\u00fcn\u00fcyorsunuz? Yorumlarda bize bildirin.<\/span><\/p>\n\n\n\n

Yazar hakk\u0131nda:<\/p>\n\n\n

\n
\"francesanicasio\"<\/figure>\n<\/div>\n\n\n
<\/i>Francesca Nicasio<\/a> Perakende trendleri ve t\u00fcccarlar\u0131n sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131na, m\u00fc\u015fteri hizmetlerini iyile\u015ftirmelerine ve genel olarak daha iyi perakendeciler olmalar\u0131na yard\u0131mc\u0131 olacak ipu\u00e7lar\u0131 hakk\u0131nda yazmaya kendini adam\u0131\u015f serbest yazar ve i\u00e7erik stratejistidir. <\/em><\/div>","protected":false},"excerpt":{"rendered":"

Perakendede bir sonraki b\u00fcy\u00fck geli\u015fme k\u00fc\u00e7\u00fck ma\u011fazalar m\u0131? \u00d6yle g\u00f6r\u00fcn\u00fcyor. Son birka\u00e7 y\u0131lda b\u00fcy\u00fck perakendeciler daha k\u00fc\u00e7\u00fck formattaki ma\u011fazalara y\u00f6neldi. Target'\u0131n halihaz\u0131rda \u00e7e\u015fitli kentsel alanlarda \u00e7ok say\u0131da k\u00fc\u00e7\u00fck ma\u011fazas\u0131 var. Daha fazlas\u0131n\u0131 getirmek i\u00e7in k\u00fc\u00e7\u00fck formatl\u0131 ma\u011fazalar\u0131n\u0131 her ge\u00e7en y\u0131l b\u00fcy\u00fctmeye devam ediyorlar\u2026 KOB\u0130'lerin Daha K\u00fc\u00e7\u00fck Ma\u011fazalar A\u00e7an B\u00fcy\u00fck Perakendeciler ile Rekabet Etmesinin 4 Yolu<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[677173891,1536317,677173890],"class_list":["post-3838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-retail-trends","tag-smallbiz","tag-smbs"],"yoast_head":"\n4 Ways SMBs Compete with Big Retailers Opening Smaller Stores<\/title>\n<meta name=\"description\" content=\"Big retailers are setting up smaller stores, how can small and mid-sized businesses compete? SMBs must offer great products and services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/tr\/kucuk-olcekli-isletmelerin-daha-kucuk-magazalar-acarak-buyuk-perakendecilerle-rekabet-etmesinin-4-yolu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ways SMBs Compete with Big Retailers Opening Smaller Stores\" \/>\n<meta property=\"og:description\" content=\"Big retailers are setting up smaller stores, how can small and mid-sized businesses compete? SMBs must offer great products and services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/tr\/kucuk-olcekli-isletmelerin-daha-kucuk-magazalar-acarak-buyuk-perakendecilerle-rekabet-etmesinin-4-yolu\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:15:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-12T12:18:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_123790510.jpg?_t=1726143483\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"4 Ways SMBs Compete with Big Retailers Opening Smaller Stores\",\"datePublished\":\"2021-10-26T20:15:56+00:00\",\"dateModified\":\"2024-09-12T12:18:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\\\/\"},\"wordCount\":1588,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/shutterstock_123790510.jpg?fit=1920%2C1280&ssl=1\",\"keywords\":[\"Retail Trends\",\"SmallBiz\",\"SMBs\"],\"articleSection\":[\"\ud83d\uded2 Store Sales and Performance\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\\\/\",\"name\":\"4 Ways SMBs Compete with Big Retailers Opening Smaller Stores\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/shutterstock_123790510.jpg?fit=1920%2C1280&ssl=1\",\"datePublished\":\"2021-10-26T20:15:56+00:00\",\"dateModified\":\"2024-09-12T12:18:03+00:00\",\"description\":\"Big retailers are setting up smaller stores, how can small and mid-sized businesses compete? SMBs must offer great products and services.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/shutterstock_123790510.jpg?fit=1920%2C1280&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/shutterstock_123790510.jpg?fit=1920%2C1280&ssl=1\",\"width\":1920,\"height\":1280,\"caption\":\"Image credit: Shutterstock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.bindy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Ways SMBs Compete with Big Retailers Opening Smaller Stores\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"name\":\"Audits, Tasks and Communication\",\"description\":\"Retail and Hospitality Operations\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bindy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\",\"name\":\"Bindy\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"width\":1005,\"height\":301,\"caption\":\"Bindy\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bindyhq\",\"https:\\\/\\\/x.com\\\/bindyhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bindyhq\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\",\"name\":\"Bindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"caption\":\"Bindy\"},\"description\":\"Bindy is a cloud-powered app to automate \u2714\ufe0f audits, \ud83d\uddd3\ufe0f tasks and \ud83d\udce3 communication for retail and hospitality. Deploy and verify brand standards, tasks, and corrective actions to your sites with ease. Get real-time reports, signatures, videos, and photo verifications.\",\"sameAs\":[\"https:\\\/\\\/www.bindy.com\"],\"url\":\"https:\\\/\\\/blog.bindy.com\\\/tr\\\/author\\\/betterdot\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"KOB\u0130'lerin Daha K\u00fc\u00e7\u00fck Ma\u011fazalar A\u00e7an B\u00fcy\u00fck Perakendeciler ile Rekabet Etmesinin 4 Yolu","description":"B\u00fcy\u00fck perakendeciler daha k\u00fc\u00e7\u00fck ma\u011fazalar kuruyor, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler nas\u0131l rekabet edebilir? KOB\u0130'ler harika \u00fcr\u00fcnler ve hizmetler sunmal\u0131d\u0131r.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bindy.com\/tr\/kucuk-olcekli-isletmelerin-daha-kucuk-magazalar-acarak-buyuk-perakendecilerle-rekabet-etmesinin-4-yolu\/","og_locale":"tr_TR","og_type":"article","og_title":"4 Ways SMBs Compete with Big Retailers Opening Smaller Stores","og_description":"Big retailers are setting up smaller stores, how can small and mid-sized businesses compete? SMBs must offer great products and services.","og_url":"https:\/\/blog.bindy.com\/tr\/kucuk-olcekli-isletmelerin-daha-kucuk-magazalar-acarak-buyuk-perakendecilerle-rekabet-etmesinin-4-yolu\/","og_site_name":"Audits, Tasks and Communication","article_publisher":"https:\/\/www.facebook.com\/bindyhq","article_published_time":"2021-10-26T20:15:56+00:00","article_modified_time":"2024-09-12T12:18:03+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_123790510.jpg?_t=1726143483","type":"image\/jpeg"}],"author":"Bindy","twitter_card":"summary_large_image","twitter_creator":"@bindyhq","twitter_site":"@bindyhq","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bindy.com\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\/#article","isPartOf":{"@id":"https:\/\/blog.bindy.com\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\/"},"author":{"name":"Bindy","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f"},"headline":"4 Ways SMBs Compete with Big Retailers Opening Smaller Stores","datePublished":"2021-10-26T20:15:56+00:00","dateModified":"2024-09-12T12:18:03+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bindy.com\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\/"},"wordCount":1588,"commentCount":0,"publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"image":{"@id":"https:\/\/blog.bindy.com\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_123790510.jpg?fit=1920%2C1280&ssl=1","keywords":["Retail Trends","SmallBiz","SMBs"],"articleSection":["\ud83d\uded2 Store Sales and Performance"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bindy.com\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bindy.com\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\/","url":"https:\/\/blog.bindy.com\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\/","name":"KOB\u0130'lerin Daha K\u00fc\u00e7\u00fck Ma\u011fazalar A\u00e7an B\u00fcy\u00fck Perakendeciler ile Rekabet Etmesinin 4 Yolu","isPartOf":{"@id":"https:\/\/blog.bindy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bindy.com\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\/#primaryimage"},"image":{"@id":"https:\/\/blog.bindy.com\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_123790510.jpg?fit=1920%2C1280&ssl=1","datePublished":"2021-10-26T20:15:56+00:00","dateModified":"2024-09-12T12:18:03+00:00","description":"B\u00fcy\u00fck perakendeciler daha k\u00fc\u00e7\u00fck ma\u011fazalar kuruyor, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler nas\u0131l rekabet edebilir? KOB\u0130'ler harika \u00fcr\u00fcnler ve hizmetler sunmal\u0131d\u0131r.","breadcrumb":{"@id":"https:\/\/blog.bindy.com\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bindy.com\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/blog.bindy.com\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_123790510.jpg?fit=1920%2C1280&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_123790510.jpg?fit=1920%2C1280&ssl=1","width":1920,"height":1280,"caption":"Image credit: Shutterstock"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bindy.com\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.bindy.com\/"},{"@type":"ListItem","position":2,"name":"4 Ways SMBs Compete with Big Retailers Opening Smaller Stores"}]},{"@type":"WebSite","@id":"https:\/\/blog.bindy.com\/#website","url":"https:\/\/blog.bindy.com\/","name":"Denetimler, G\u00f6revler ve \u0130leti\u015fim","description":"Perakende ve Misafirperverlik Operasyonlar\u0131","publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bindy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/blog.bindy.com\/#organization","name":"ba\u011fla\u00e7","url":"https:\/\/blog.bindy.com\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","width":1005,"height":301,"caption":"Bindy"},"image":{"@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bindyhq","https:\/\/x.com\/bindyhq","https:\/\/www.linkedin.com\/company\/bindyhq\/"]},{"@type":"Person","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f","name":"ba\u011fla\u00e7","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","caption":"Bindy"},"description":"Bindy, perakende ve konaklama sekt\u00f6rlerinde \u2714\ufe0f denetimleri, \ud83d\uddd3\ufe0f g\u00f6revleri ve \ud83d\udce3 ileti\u015fimi otomatikle\u015ftiren bulut tabanl\u0131 bir uygulamad\u0131r. Marka standartlar\u0131n\u0131, g\u00f6revleri ve d\u00fczeltici eylemleri sitelerinize kolayca da\u011f\u0131t\u0131n ve do\u011frulay\u0131n. Ger\u00e7ek zamanl\u0131 raporlar, imzalar, videolar ve foto\u011fraf do\u011frulamalar\u0131 al\u0131n.","sameAs":["https:\/\/www.bindy.com"],"url":"https:\/\/blog.bindy.com\/tr\/author\/betterdot\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_123790510.jpg?fit=1920%2C1280&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pDNAM-ZU","jetpack-related-posts":[{"id":5136,"url":"https:\/\/blog.bindy.com\/tr\/5-retail-merchandising-trends-to-watch-out-for\/","url_meta":{"origin":3838,"position":0},"title":"Dikkat Edilmesi Gereken 5 Perakende Sat\u0131\u015f Trendi","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Merchandising, perakende sekt\u00f6r\u00fcnde sat\u0131\u015f ve m\u00fc\u015fteri etkile\u015fiminin en b\u00fcy\u00fck itici g\u00fc\u00e7lerinden biridir ve olmaya devam edecektir. Ma\u011fazan\u0131z\u0131n nas\u0131l sergilendi\u011fi, marka alg\u0131s\u0131ndan m\u00fc\u015fteri deneyimine kadar her \u015feyi etkiler; bu nedenle merchandising giri\u015fimlerinizi g\u00fcncel ve g\u00fcncel tutman\u0131z \u00f6nemlidir. Bunu yapman\u0131n bir par\u00e7as\u0131...","rel":"","context":""\ud83d\udc5c Merchandising" i\u00e7inde","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/tr\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7940,"url":"https:\/\/blog.bindy.com\/tr\/how-to-reduce-returns-in-your-stores\/","url_meta":{"origin":3838,"position":1},"title":"Ma\u011fazalar\u0131n\u0131zdaki \u0130adeleri Nas\u0131l Azaltabilirsiniz?","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Perakende iadeleri yaln\u0131zca bir e-ticaret sorunu de\u011fil; t\u00fcm perakendeciler iadeleri azaltman\u0131n yollar\u0131n\u0131 d\u00fc\u015f\u00fcnmeli. \u00c7evrimi\u00e7i moda al\u0131\u015fveri\u015fleri, ma\u011fazadan sat\u0131n al\u0131nan \u00fcr\u00fcnlere g\u00f6re iki kat daha s\u0131k iade edilirken, fiziksel ma\u011fazalardaki iadeler de perakendecilerin pazar pay\u0131ndan b\u00fcy\u00fck bir pay al\u0131yor. Sadece bu y\u0131l bile iadeler...","rel":"","context":""\ud83d\udcd6 How-to guides" i\u00e7inde","block_context":{"text":"\ud83d\udcd6 How-to guides","link":"https:\/\/blog.bindy.com\/tr\/category\/how-to\/"},"img":{"alt_text":"reduce returns in retail stores","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1521597296.jpg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1521597296.jpg?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1521597296.jpg?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1521597296.jpg?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1521597296.jpg?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":12370,"url":"https:\/\/blog.bindy.com\/tr\/new-year-new-look-9-ways-to-spruce-up-the-design-of-your-retail-stores\/","url_meta":{"origin":3838,"position":2},"title":"Yeni Y\u0131l, Yeni G\u00f6r\u00fcn\u00fcm: Perakende Ma\u011fazalar\u0131n\u0131z\u0131n Tasar\u0131m\u0131n\u0131 G\u00fczelle\u015ftirmenin 9 Yolu","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Y\u0131l\u0131n ba\u015flang\u0131c\u0131, yeni i\u015f uygulamalar\u0131 geli\u015ftirmek ve hayata ge\u00e7irmek i\u00e7in her zaman iyi bir zamand\u0131r. De\u011fi\u015fiklik yaparken g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken en \u00f6nemli alanlardan biri de perakende ma\u011fazan\u0131z\u0131n tasar\u0131m\u0131d\u0131r. Estetik, al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131 ve t\u00fcketici tercihleri s\u00fcrekli geli\u015fiyor, bu y\u00fczden...","rel":"","context":""\ud83d\udc5c Merchandising" i\u00e7inde","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/tr\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/shutterstock_1373121191-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/shutterstock_1373121191-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/shutterstock_1373121191-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/shutterstock_1373121191-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/shutterstock_1373121191-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5954,"url":"https:\/\/blog.bindy.com\/tr\/3-things-you-need-to-grow-your-retail-business\/","url_meta":{"origin":3838,"position":3},"title":"Perakende \u0130\u015finizi B\u00fcy\u00fctmek i\u00e7in \u0130htiyac\u0131n\u0131z Olan 3 \u015eey","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Bir perakende organizasyonunun bir\u00e7ok hareketli par\u00e7as\u0131 vard\u0131r. Perakende i\u015fletmenizi b\u00fcy\u00fctmek i\u00e7in yapman\u0131z gereken \u00fc\u00e7 \u015fey \u015funlard\u0131r: Do\u011fru ve H\u0131zl\u0131 \u0130leti\u015fim Merkez ofisten ma\u011fazalara do\u011fru ve h\u0131zl\u0131 ileti\u015fim, bir perakende organizasyonunun ba\u015far\u0131s\u0131 i\u00e7in olmazsa olmazd\u0131r. Her ma\u011faza, konu\u015fan bir marka el\u00e7isidir...","rel":"","context":""\ud83d\udcc8 SMB" i\u00e7inde","block_context":{"text":"\ud83d\udcc8 SMB","link":"https:\/\/blog.bindy.com\/tr\/category\/smb\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1294388386.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1294388386.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1294388386.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1294388386.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1294388386.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7588,"url":"https:\/\/blog.bindy.com\/tr\/how-to-engage-with-your-customers\/","url_meta":{"origin":3838,"position":4},"title":"M\u00fc\u015fterilerinizle Nas\u0131l Etkile\u015fime Ge\u00e7ebilirsiniz?","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Perakendeciler, sat\u0131\u015f hedeflerine ula\u015fmalar\u0131na ve pazarlar\u0131 ve hedef kitleleriyle ba\u011flant\u0131 kurmalar\u0131na yard\u0131mc\u0131 olacak s\u00fcre\u00e7ler uyguluyor. Gelece\u011fe bakt\u0131\u011f\u0131m\u0131zda, sat\u0131\u015flar\u0131 art\u0131rman\u0131n en \u00f6nemli yolu olarak m\u00fc\u015fteri etkile\u015fimi, etkile\u015fimi ve ilgisi \u00f6ne \u00e7\u0131k\u0131yor. Neden mi? \u00c7\u00fcnk\u00fc etkile\u015fime giren bir m\u00fc\u015fteri,...","rel":"","context":""\ud83d\udcd6 How-to guides" i\u00e7inde","block_context":{"text":"\ud83d\udcd6 How-to guides","link":"https:\/\/blog.bindy.com\/tr\/category\/how-to\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_1215888433-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_1215888433-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_1215888433-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_1215888433-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_1215888433-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4747,"url":"https:\/\/blog.bindy.com\/tr\/10-retail-apps-tools-and-platforms-that-take-your-stores-to-the-next-level\/","url_meta":{"origin":3838,"position":5},"title":"Ma\u011fazalar\u0131n\u0131z\u0131 Bir \u00dcst Seviyeye Ta\u015f\u0131yan Perakende Uygulamalar\u0131, Ara\u00e7lar\u0131 ve Platformlar\u0131","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"G\u00fcn\u00fcm\u00fczde perakendeci olman\u0131n en iyi yanlar\u0131ndan biri, i\u015f hayat\u0131n\u0131z\u0131 daha verimli hale getirebilecek \u00e7ok say\u0131da ara\u00e7, uygulama ve platforma eri\u015febilmenizdir. Ge\u00e7mi\u015fteki t\u00fcccarlar manuel y\u00f6netim, evrak i\u015fleri ve verimsiz ileti\u015fim kanallar\u0131na b\u00fcy\u00fck \u00f6l\u00e7\u00fcde bel ba\u011flarken, modern perakendeciler\u2026","rel":"","context":""\ud83d\uded2 Store Sales and Performance" i\u00e7inde","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/tr\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_484916758.jpg?fit=1200%2C627&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_484916758.jpg?fit=1200%2C627&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_484916758.jpg?fit=1200%2C627&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_484916758.jpg?fit=1200%2C627&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_484916758.jpg?fit=1200%2C627&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/3838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=3838"}],"version-history":[{"count":41,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/3838\/revisions"}],"predecessor-version":[{"id":63964,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/3838\/revisions\/63964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/10436"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=3838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=3838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=3838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}