{"id":3746,"date":"2022-10-26T15:15:00","date_gmt":"2022-10-26T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=3746"},"modified":"2024-11-29T08:18:05","modified_gmt":"2024-11-29T13:18:05","slug":"cpg-pazarlama-kontrol-listesi-2","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/cpg-merchandising-checklist-2\/","title":{"rendered":"\u2714\ufe0f CPG Sat\u0131\u015f Kontrol Listesi"},"content":{"rendered":"

Perakende sat\u0131\u015f orta\u011f\u0131 konumlar\u0131n\u0131zda g\u00f6rsel sat\u0131\u015f program\u0131n\u0131z\u0131 olu\u015fturmak veya g\u00fcncellemek i\u00e7in bu \u00f6rnek CPG Sat\u0131\u015f Kontrol Listesini kullan\u0131n.<\/p>\n\n\n\n<\/span>\n\n\n\n

raflar<\/strong><\/h2>\n\n\n\n
    \n
  1. Raflar stoklanm\u0131\u015ft\u0131r.<\/li>\n\n\n\n
  2. \u00dcr\u00fcn deli\u011fi yok.<\/li>\n\n\n\n
  3. \u0130zinsiz \u00fcr\u00fcn bulunmamaktad\u0131r.<\/li>\n\n\n\n
  4. T\u00fcm yetkili \u00fcr\u00fcnler rafta stoklanm\u0131\u015ft\u0131r.<\/li>\n\n\n\n
  5. Konum ve kategori i\u00e7in kullan\u0131lan do\u011fru planogram (foto\u011fraf ekleyin).<\/li>\n\n\n\n
  6. Optimum say\u0131da farkl\u0131 SKU'ya izin vermek i\u00e7in "kaplama" say\u0131s\u0131 uygundur.<\/li>\n\n\n\n
  7. \u00dcr\u00fcn do\u011fru \u015fekilde "\u00f6nlendi".<\/li>\n\n\n\n
  8. Tabela ve raf sallay\u0131c\u0131lar, s\u00f6zle\u015fmeye dayal\u0131 anla\u015fma ile etkin ve tutarl\u0131 bir \u015fekilde kullan\u0131l\u0131r.<\/li>\n\n\n\n
  9. Ma\u011fazada ka\u00e7 tane yeni rekabet\u00e7i \u00fcr\u00fcn var (her \u00f6\u011fenin foto\u011fraf\u0131n\u0131 ekleyin).<\/li>\n<\/ol>\n\n\n\n
    \"\"<\/a><\/figure>\n\n\n\n

    SKU'lar<\/strong><\/h2>\n\n\n\n
      \n
    1. D\u0131r-dir XYZ <\/em>\u00fcr\u00fcn stokta m\u0131?<\/li>\n\n\n\n
    2. rekor fiyat XYZ<\/em> \u00fcr\u00fcn.<\/li>\n\n\n\n
    3. D\u0131r-dir XYZ<\/em> promosyondaki \u00fcr\u00fcn?<\/li>\n\n\n\n
    4. fiyat\u0131 m\u0131 XYZ <\/em>\u00fcr\u00fcn do\u011fru mu?<\/li>\n\n\n\n
    5. Daha fazlas\u0131 i\u00e7in ma\u011faza taraf\u0131ndan sipari\u015f verildi mi? XYZ <\/em>\u00fcr\u00fcn?<\/li>\n<\/ol>\n\n\n\n

      Ma\u011faza i\u00e7i promosyonlar<\/strong><\/h2>\n\n\n\n
        \n
      1. Ma\u011faza i\u00e7i promosyonlar g\u00fcnceldir ve s\u00f6zle\u015fmeye dayal\u0131 anla\u015fmayla uyumludur.<\/li>\n\n\n\n
      2. T\u00fcm g\u00f6r\u00fcnt\u00fcler "yeni gibi" durumda.<\/li>\n\n\n\n
      3. Toplu kat g\u00f6stergeleri do\u011fru \u015fekilde konumland\u0131r\u0131lm\u0131\u015ft\u0131r ve g\u00fcvenlidir (devreye girme tehlikesi yoktur).<\/li>\n\n\n\n
      4. Ba\u011f\u0131ms\u0131z ekranlar korunur ve stoklan\u0131r.<\/li>\n\n\n\n
      5. \u00d6zel \u00fcr\u00fcnler \u201ckutular\u0131\u201d ve te\u015fhirler a\u00e7\u0131k\u00e7a imzalanm\u0131\u015ft\u0131r, fiyatlar yay\u0131nlanm\u0131\u015ft\u0131r ve s\u0131cak nokta b\u00f6lgelerinde konumland\u0131r\u0131lm\u0131\u015ft\u0131r.<\/li>\n<\/ol>\n\n\n\n
        \"\"<\/a><\/figure>\n\n\n\n

        Personel<\/strong><\/h2>\n\n\n\n
          \n
        1. Personel, sorguland\u0131\u011f\u0131nda \u00fcr\u00fcnlerimizin ma\u011fazada nerede oldu\u011funu bilir.<\/li>\n\n\n\n
        2. Personel, soruldu\u011funda \u00fcr\u00fcn bilgisini g\u00f6sterir.<\/li>\n\n\n\n
        3. Personel markam\u0131za a\u015finad\u0131r ve yeterli \u00fcr\u00fcn e\u011fitimi alm\u0131\u015ft\u0131r.<\/li>\n<\/ol>\n\n\n\n

          geri tepme<\/strong><\/h2>\n\n\n\n
            \n
          1. \u00dcr\u00fcn uygun \u015fekilde saklanm\u0131\u015ft\u0131r.<\/li>\n\n\n\n
          2. \u00dcr\u00fcn, son kullanma tarihinden kaynaklanan kayb\u0131 \u00f6nlemek i\u00e7in rotasyonu kan\u0131tlar.<\/li>\n\n\n\n
          3. S\u00fcresi dolmu\u015f \u00fcr\u00fcn poli\u00e7eye g\u00f6re ele al\u0131n\u0131r.<\/li>\n<\/ol>\n\n\n\n

            Bir denetim program\u0131 olu\u015fturma hakk\u0131nda daha fazla bilgi i\u00e7in k\u0131lavuzumuza bak\u0131n:<\/p>\n\n\n

            \n
            \"\"<\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

            Perakende orta\u011f\u0131 lokasyonlar\u0131n\u0131zdaki g\u00f6rsel pazarlama program\u0131n\u0131z\u0131 olu\u015fturmak veya g\u00fcncellemek i\u00e7in bu \u00f6rnek CPG Pazarlama Kontrol Listesini kullan\u0131n. Raflar SKU'lar Ma\u011faza i\u00e7i promosyonlar Personel Stok Denetim program\u0131 olu\u015fturma hakk\u0131nda daha fazla bilgi i\u00e7in k\u0131lavuzumuza bak\u0131n:<\/p>","protected":false},"author":6370623,"featured_media":23172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[81136,49417,11682095],"tags":[573863352,605025964,573863350],"class_list":["post-3746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-checklists","category-merchandising","category-cpgs","tag-cpg-in-store-program","tag-cpg-merchandising-checklist","tag-cpg-store-execution"],"yoast_head":"\n\u2714\ufe0f 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