{"id":3718,"date":"2021-10-26T15:15:54","date_gmt":"2021-10-26T20:15:54","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=3718"},"modified":"2024-11-28T14:40:20","modified_gmt":"2024-11-28T19:40:20","slug":"magazada-kazanan-kampanyalari-yurutmek-icin-personelinizi-guclendirin","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/empower-your-staff-to-execute-winning-in-store-campaigns\/","title":{"rendered":"Kazanan Ma\u011faza \u0130\u00e7i Kampanyalar Y\u00fcr\u00fctmek i\u00e7in Personelinizi G\u00fc\u00e7lendirin"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Perakende ma\u011faza y\u00fcr\u00fctme, herhangi bir perakende operasyonunun veya kampanyas\u0131n\u0131n kritik bir par\u00e7as\u0131d\u0131r. Marka vizyonunuz yerinde olabilir ve hatta ma\u011fazadan al\u0131\u015fveri\u015f yapanlarla etkile\u015fim kurmak i\u00e7in parlak planlar\u0131n\u0131z bile olabilir, ancak bunlar istedi\u011finiz \u015fekilde ger\u00e7ekle\u015ftirilmezse, vizyonunuz ve planlar\u0131n\u0131z sonu\u00e7 vermez.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Planogramlar, kontrol listeleri ve g\u00f6rev y\u00f6netimi gibi ara\u00e7lar <a style=\"pointer-events: none;\" href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">yaz\u0131l\u0131m<\/a> g\u00fcn\u00fcn sonunda ma\u011fazan\u0131n y\u00fcr\u00fct\u00fclmesine yard\u0131mc\u0131 olabilir,<\/span><i><span style=\"font-weight: 400;\"> en \u00e7ok ilgiye ihtiya\u00e7 duyanlar, planlar\u0131n\u0131z\u0131 ger\u00e7ekle\u015ftiren ki\u015filerdir. <\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bu nedenle i\u015f g\u00fcc\u00fcn\u00fcze yat\u0131r\u0131m yapmak \u00f6nemlidir. \u00c7al\u0131\u015fanlara planlar\u0131n\u0131z\u0131 nas\u0131l uygulayacaklar\u0131n\u0131 \u00f6\u011fretmek yeterli de\u011fildir; Ekip \u00fcyelerinizi g\u00fc\u00e7lendirmek de ayn\u0131 derecede \u00f6nemlidir, b\u00f6ylece beklentilerin \u00f6tesine ge\u00e7erler.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0130\u015fte tam da bunu yapman\u0131za yard\u0131mc\u0131 olacak 5 ipucu.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">1. Rekabet\u00e7i tazminat teklif edin<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Pek \u00e7ok perakende \u00e7al\u0131\u015fan\u0131, \u015firketler hala eme\u011fi, sat\u0131\u015flar\u0131 art\u0131rabilecek bir yat\u0131r\u0131m yerine \u00f6ncelikle bir gider olarak g\u00f6rd\u00fc\u011f\u00fcnden, fazla \u00e7al\u0131\u015fma ve d\u00fc\u015f\u00fck \u00fccret almaya devam ediyor. \u00c7ok az t\u00fcccar, i\u015f\u00e7ilik maliyetlerini d\u00fc\u015f\u00fcrmenin kendilerine para kazand\u0131rmad\u0131\u011f\u0131n\u0131n fark\u0131ndad\u0131r; tam tersi - d\u00fc\u015f\u00fck \u00fccretli \u00e7al\u0131\u015fanlar, y\u00fcksek personel devir h\u0131z\u0131na, k\u00f6t\u00fc y\u00fcr\u00fctmeye ve arzu edilenden daha az m\u00fc\u015fteri deneyimine yol a\u00e7abilir.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bu arada, i\u015f g\u00fcc\u00fcne yat\u0131r\u0131m yapan perakendeciler, daha y\u00fcksek sat\u0131\u015flar ve daha sorunsuz operasyonlar \u015feklinde sonu\u00e7lar al\u0131yor. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Asl\u0131nda, bir <\/span><a style=\"pointer-events: none;\" href=\"https:\/\/www.newyorker.com\/magazine\/2012\/03\/26\/the-more-the-merrier\" target=\"_blank\" rel=\"noopener noreferrer\">Wharton Okulu<\/a><span style=\"font-weight: 400;\">&nbsp;\u00c7al\u0131\u015fma, \u201cek bordrodaki her dolar, aras\u0131nda bir yere yol a\u00e7t\u0131. <strong>d\u00f6rt<\/strong> ve <strong>yirmi sekiz<\/strong> yeni sat\u0131\u015flarda dolar.\u201d<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ayr\u0131ca MIT profes\u00f6r\u00fc Zeynep Ton, <\/span><a style=\"pointer-events: none;\" href=\"https:\/\/hbr.org\/2011\/12\/retailers-should-invest-more-i\" target=\"_blank\" rel=\"noopener noreferrer\">okudu<\/a> \u00e7al\u0131\u015fanlar\u0131na iyi \u00f6deme yapan ma\u011faza zincirleri<span style=\"font-weight: 400;\">ve baz\u0131 ilgin\u00e7 sonu\u00e7lar buldu. QuikTrip, Costco ve Trader Joe&#039;s gibi \u015firketleri i\u00e7eren ara\u015ft\u0131rmas\u0131, \u00e7al\u0131\u015fanlar\u0131na daha fazla yat\u0131r\u0131m yapan perakendecilerin &quot;y\u00fcksek k\u00e2rlar\u0131, sekt\u00f6rleri i\u00e7in d\u00fc\u015f\u00fck fiyatlar\u0131, m\u00fckemmel operasyonel \u00f6l\u00e7\u00fcmleri ve m\u00fckemmel m\u00fc\u015fteri hizmetleri i\u00e7in bir itibar\u0131 oldu\u011funu&quot; ortaya \u00e7\u0131kard\u0131.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Nedenmi\u015f? Basit: \u00dccreti iyi olan \u00e7al\u0131\u015fanlar \u00e7ok \u00e7al\u0131\u015fmak ve sonu\u00e7 elde etmek i\u00e7in daha fazla motive olurken, d\u00fc\u015f\u00fck \u00fccretli \u00e7al\u0131\u015fanlar kendilerinden beklenenin yaln\u0131zca minimumunu yapabilirler.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ton&#039;un yazd\u0131\u011f\u0131 gibi:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBir raf\u0131n da\u011f\u0131n\u0131k g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc veya baz\u0131 \u00fcr\u00fcnlerin yanl\u0131\u015f yerde oldu\u011funu fark eden envanter y\u00f6netimi yaz\u0131l\u0131m\u0131 de\u011fil, d\u00fc\u015f\u00fck \u00fccretli \u00e7al\u0131\u015fand\u0131r. Marulun bir k\u0131sm\u0131n\u0131n k\u00f6t\u00fc gitti\u011fini veya ge\u00e7en haftaki terfi i\u00e7in hala kay\u0131tlar\u0131n oldu\u011funu fark eden d\u00fc\u015f\u00fck \u00fccretli \u00e7al\u0131\u015fand\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6deme s\u0131ras\u0131nda serrano biberleri ile jalapeno biberleri aras\u0131ndaki fark\u0131 anlayabilen d\u00fc\u015f\u00fck \u00fccretli kasiyerdir. Kasada bekleyen \u00e7ok fazla m\u00fc\u015fteri oldu\u011funu fark eden ve ek bir yazarkasa a\u00e7may\u0131 teklif eden d\u00fc\u015f\u00fck \u00fccretli \u00e7al\u0131\u015fand\u0131r.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201cPerakendeciler insan sermayesine yat\u0131r\u0131m yapmad\u0131\u011f\u0131nda, operasyonel y\u00fcr\u00fctme zarar g\u00f6r\u00fcr ve \u015firket, sahip olabilece\u011finden daha d\u00fc\u015f\u00fck sat\u0131\u015flar ve daha d\u00fc\u015f\u00fck karlarla \u00f6deme yapar.<\/strong>.\u201d \u2013 Zeynep Ton, MIT<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"background-color: #ffffff; color: #3d596d;\">A\u00e7\u0131k\u00e7as\u0131, i\u015f g\u00fcc\u00fcn\u00fcze yat\u0131r\u0131m yapman\u0131n muazzam faydalar\u0131 olabilir. \u015eirketinizin \u00fccretlendirme yap\u0131s\u0131na bakmak ve bunu piyasadaki di\u011fer perakendecilerle kar\u015f\u0131la\u015ft\u0131rmak faydal\u0131 olabilir. \u0130nsan sermayesine yeterince yat\u0131r\u0131m yapm\u0131yorsan\u0131z, \u00e7al\u0131\u015fanlar\u0131n\u0131z i\u00e7in nas\u0131l daha fazlas\u0131n\u0131 yapabilece\u011finize bak\u0131n - bu hareketin tek ba\u015f\u0131na ma\u011faza uygulaman\u0131z\u0131 ve sonu\u00e7lar\u0131n\u0131z\u0131 iyile\u015ftirebilece\u011fini g\u00f6rebilirsiniz.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56892\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/staff_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"staff_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56892\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. \u00c7al\u0131\u015fan e\u011fitimine yat\u0131r\u0131m yap\u0131n<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fanlar\u0131n\u0131za yat\u0131r\u0131m yapman\u0131n ba\u015fka bir yolu mu? Onlar\u0131 iyi e\u011fitin ve e\u011fitin. Ve hay\u0131r, sadece bir \u00e7al\u0131\u015fan el kitab\u0131 sa\u011flamaktan veya oryantasyonda temel talimatlar vermekten bahsetmiyoruz. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Personel e\u011fitimi, ayarlayabilece\u011finiz ve unutabilece\u011finiz bir \u015fey de\u011fildir. <\/span><span style=\"font-weight: 400;\">Etkili personel e\u011fitim programlar\u0131, s\u00fcrekli bir \u00e7aba ve \u00e7e\u015fitli e\u011fitim y\u00f6ntemlerinin bir kombinasyonunu gerektirir.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00d6rne\u011fin, yaln\u0131zca yeni \u00e7al\u0131\u015fanlar\u0131 e\u011fitmek yerine, mevcut ekip \u00fcyeleri i\u00e7in tazeleme oturumlar\u0131 sunabilirsiniz. Veya personelinize sekt\u00f6r bilgilerini geni\u015fleten konferanslara kat\u0131lma f\u0131rsatlar\u0131 verebilirsiniz. Ek e\u011fitim sa\u011flayabilecek \u00fc\u00e7\u00fcnc\u00fc taraf dan\u0131\u015fmanlar\u0131 bile getirebilirsiniz.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">S<i>nas\u0131l<\/i> insanlar\u0131n bir \u015feyi nas\u0131l yapacaklar\u0131, basit\u00e7e yapmaktan \u00e7ok daha etkilidir. <i>s\u00f6yl\u00fcyorum<\/i> nas\u0131l yapacaklar\u0131n\u0131. Bu, \u00f6zellikle ekibinizi ma\u011faza i\u00e7i programlar\u0131 veya kampanyalar\u0131 nas\u0131l y\u00fcr\u00fctecekleri konusunda e\u011fitirken ge\u00e7erlidir.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><span style=\"background-color: #ffffff;\">S\u00f6zl\u00fc ileti\u015fim ve ad\u0131m ad\u0131m belgelerin yan\u0131 s\u0131ra, kar\u0131\u015f\u0131ma ek e\u011fitim y\u00f6ntemleri ekleyin. \u00d6rne\u011fin, bir ekran\u0131n nas\u0131l kurulaca\u011f\u0131n\u0131 g\u00f6steren videolar olu\u015fturabilirsiniz. G\u00f6r\u00fcnt\u00fcler de uzun bir yol kat edebilir. Christine Guillot, \u015firketin kurucusu <\/span><a style=\"background-color: #ffffff; color: #000000;\" href=\"https:\/\/www.merchantmethod.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">T\u00fcccar Y\u00f6ntemi<\/a><span style=\"background-color: #ffffff;\">, \u00e7al\u0131\u015fanlara g\u00f6rsel ma\u011fazac\u0131l\u0131\u011f\u0131n\u0131z\u0131 nas\u0131l y\u00fcr\u00fcteceklerini ve nas\u0131l YAPMAMALIYIZI g\u00f6stermek i\u00e7in &quot;olur ve de\u011fildir&quot; foto\u011fraflar\u0131n\u0131 kullanman\u0131z\u0131 \u00f6nerir.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Y\u00f6ntem ve materyallerin bir kombinasyonunu kullanmak, \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n yaln\u0131zca gerekli bilgileri i\u00e7selle\u015ftirmelerine yard\u0131mc\u0131 olmakla kalmaz, ayn\u0131 zamanda y\u00fcr\u00fctt\u00fckleri programlarla ilgili sorular\u0131 veya endi\u015feleri oldu\u011funda kontrol edebilecekleri m\u00fckemmel referans materyalleri sa\u011flar.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58789\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/store-execution-purpose-scope-and-best-practices\/bindy-statment-ads_top-secret-button-ad-1080x1080-27\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Unless you do it on time, in full, at every site, you are not executing at all\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=700%2C700&#038;ssl=1\" alt=\"Her sitede zaman\u0131nda, tam olarak yapmazsan\u0131z, hi\u00e7bir \u015fekilde y\u00fcr\u00fctmezsiniz.\" class=\"wp-image-58789\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. Oyunla\u015ft\u0131rmay\u0131 d\u00fc\u015f\u00fcn\u00fcn<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Oyunla\u015ft\u0131rma, personeliniz i\u00e7in \u00f6\u011frenmeyi ve uygulamay\u0131 daha ilgin\u00e7 (ve e\u011flenceli) yapan \u015fey olabilir. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Walmart&#039;\u0131n ne yapt\u0131\u011f\u0131na bir bak\u0131n. Perakende devi, birinci s\u0131n\u0131f sat\u0131\u015flar\u0131 ve m\u00fc\u015fteri deneyimini iyile\u015ftirmek i\u00e7in, ortaklar\u0131n \u00fcr\u00fcn \u00f6zellikleri ve s\u00fcre\u00e7leri hakk\u0131ndaki bilgilerini test eden trivia tabanl\u0131 bir \u00f6\u011frenme uygulamas\u0131 uygulad\u0131. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fanlar, sorular\u0131 do\u011fru yan\u0131tlad\u0131klar\u0131 i\u00e7in puan ald\u0131 ve oyun, \u00e7al\u0131\u015fanlar\u0131 ne kadar iyi yapt\u0131klar\u0131na g\u00f6re s\u0131ralad\u0131. Bu bile\u015fenler, \u00e7al\u0131\u015fanlar aras\u0131nda dost\u00e7a bir rekabet ortam\u0131 yaratt\u0131 ve insanlar\u0131 kat\u0131lmaya te\u015fvik etti. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00f6re <a style=\"pointer-events: none;\" href=\"http:\/\/www.inwardconsulting.com\/what-we-do\/our-work\/walmart-mydepartment-gamification\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0130\u00e7e Y\u00f6nelik Stratejik Dan\u0131\u015fmanl\u0131k<\/a>, giri\u015fimin sonu\u00e7lar\u0131 &quot;bilginin ak\u0131lda tutulmas\u0131nda bir art\u0131\u015f ve geleneksel CBL e\u011fitim y\u00f6ntemlerinden daha olumlu bir \u00f6\u011frenme alg\u0131s\u0131&quot; \u00f6nerdi.<\/p>\n\n\n<div class=\"jetpack-video-wrapper\"><div class=\"embed-vimeo\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/66655302\" width=\"640\" height=\"478\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Program\u0131n\u0131z ve ma\u011fazan\u0131z i\u00e7in mant\u0131kl\u0131ysa, kar\u0131\u015f\u0131ma oyunlar veya rekabet gibi \u015feyler ekleyerek benzer bir \u015fey yapmay\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">4. Harika ileti\u015fim kurun<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Yanl\u0131\u015f ileti\u015fim, kampanyalar\u0131n\u0131z\u0131 ray\u0131ndan \u00e7\u0131karabilir. G\u00f6nderdi\u011finiz mesajlara dikkat ederek ve do\u011fru zamanda do\u011fru ki\u015filerle ileti\u015fim kurdu\u011funuzdan emin olarak bunu \u00f6nleyin.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Diyelim ki sadece birka\u00e7 yerde bir program \u00e7al\u0131\u015ft\u0131r\u0131yorsunuz ve kampanyan\u0131n ayr\u0131nt\u0131lar\u0131 yaln\u0131zca A ve B Ma\u011fazalar\u0131ndaki \u00e7al\u0131\u015fanlarla alakal\u0131. Bu senaryoda, ayn\u0131 mesaj\u0131 \u015fu adrese g\u00f6ndermek istemezsiniz: <\/span><i><span style=\"font-weight: 400;\">t\u00fcm<\/span><\/i><span style=\"font-weight: 400;\"> konumlar (\u00f6rn. A, B, C ve D Ma\u011fazalar\u0131), \u00e7\u00fcnk\u00fc b\u00f6yle yapmak kar\u0131\u015f\u0131kl\u0131k yaratabilir.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ma\u011faza s\u00fcre\u00e7lerini veya y\u00f6nergelerini iletmek mi? Her ma\u011fazan\u0131n do\u011fas\u0131na ve ortam\u0131na g\u00f6re uyarlanm\u0131\u015f mesajlar olu\u015fturun. \u00d6rne\u011fin, Kaliforniya&#039;daki ma\u011fazalar\u0131n\u0131z i\u00e7in uygun olan y\u00f6nergeler New York&#039;taki konumlar\u0131n\u0131z i\u00e7in ge\u00e7erli olmayabilir. Ya da turistik lokasyonlar\u0131n\u0131zda iyi i\u015fleyen s\u00fcre\u00e7ler, banliy\u00f6lere yak\u0131n lokasyonlar\u0131n\u0131z i\u00e7in uygun olmayabilir.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58784\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/how-to-become-a-district-manager-and-what-you-need-to-succeed-in-the-role\/bindy-statment-ads_top-secret-button-ad-1080x1080-05\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Communicate, execute, and verify is how good hospitality becomes great\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=700%2C700&#038;ssl=1\" alt=\"\u0130leti\u015fim kurun, y\u00fcr\u00fct\u00fcn ve iyi konukseverli\u011fin nas\u0131l harika hale geldi\u011fini do\u011frulay\u0131n\" class=\"wp-image-58784\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca not edin <a style=\"pointer-events: none;\" href=\"https:\/\/blog.bindy.com\/tr\/successfully-implement-communication-channels-between-the-stores-and-head-office\/\" target=\"_blank\" rel=\"noopener noreferrer\">ileti\u015fim y\u00f6ntemleri ve kanallar\u0131<\/a> mesajlar\u0131n kendileri kadar \u00f6nemlidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kritik bilgileri da\u011f\u0131t\u0131rken m\u00fcmk\u00fcn oldu\u011funca tek bir ileti\u015fim platformuna ba\u011fl\u0131 kal\u0131n. Herkesi ayn\u0131 sayfada tutan bir sisteme sahip olmak \u00f6nemlidir. Bu, sorular\u0131 ve \u015f\u00fcpheleri azaltacak ve bu da \u00e7al\u0131\u015fanlar\u0131n g\u00f6revlerini iyi bir \u015fekilde yerine getirmelerini sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">5. Program hedeflerini ve sonu\u00e7lar\u0131n\u0131 takip edin<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir hedefe sahip olmak, \u00e7al\u0131\u015fan motivasyonunu ve eylemini sa\u011flayabilir. \u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131n etkili olabilmeleri i\u00e7in ne i\u00e7in \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 ve nas\u0131l yapt\u0131klar\u0131n\u0131 bilmeleri gerekir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63405\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/visual-merchandising-checklist\/vision-reality-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"vision-reality-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63405\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Her kampanyayla neyi ba\u015farmak istedi\u011finizi d\u00fc\u015f\u00fcn\u00fcn. Sat\u0131\u015flar\u0131 art\u0131rmak m\u0131 istiyorsunuz? Marka bilinirli\u011fini art\u0131rmak m\u0131? Sepet boyutunu art\u0131rmak? Hedefleriniz ne olursa olsun, program hedeflerinizi iletti\u011finizden emin olun. Ekibinizin ba\u015far\u0131n\u0131n nas\u0131l oldu\u011funu bildi\u011finden emin olun ve onlara her program i\u00e7in \u00f6l\u00e7\u00fclebilir KPI&#039;lar verin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Sonra, performans\u0131 ve sonu\u00e7lar\u0131 ger\u00e7ekten \u00f6l\u00e7me meselesi var. ihtiyac\u0131n var <\/span><a style=\"pointer-events: none;\" href=\"https:\/\/bindy.com\/products\/location-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">depo verilerini izleyebilen bir sistem<\/a><span style=\"font-weight: 400;\"> (tercihen ger\u00e7ek zamanl\u0131 olarak), b\u00f6ylece ma\u011faza programlar\u0131n\u0131z\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 kontrol edebilir ve ard\u0131ndan bu verileri ekibinize geri iletebilirsiniz.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"288\" data-attachment-id=\"3652\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/data-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/11\/data2.jpg?fit=1409%2C580&amp;ssl=1\" data-orig-size=\"1409,580\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Chelica&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1511794099&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"data\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/11\/data2.jpg?fit=700%2C288&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/11\/data2.jpg?resize=700%2C288&#038;ssl=1\" alt=\"veri\" class=\"wp-image-3652\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">sahip olmak <a style=\"pointer-events: none;\" href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">g\u00fcncel i\u00e7g\u00f6r\u00fcler<\/a> program performans\u0131na dahil etmek, size ve ekibinize, hedeflerinize ula\u015fmak i\u00e7in ne yapman\u0131z gerekti\u011fine dair daha iyi bir fikir verecektir. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Son s\u00f6zler<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Birinci s\u0131n\u0131f ma\u011faza y\u00fcr\u00fctme, birinci s\u0131n\u0131f \u00e7al\u0131\u015fan performans\u0131 gerektirir. Programlar\u0131n\u0131zdan harika sonu\u00e7lar alam\u0131yorsan\u0131z, her \u015feyden \u00f6nce i\u015fg\u00fcc\u00fc sorunlar\u0131n\u0131za bakmak isteyebilirsiniz. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yazar hakk\u0131nda:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"1994\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/francesanicasio\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=1920%2C1920&amp;ssl=1\" data-orig-size=\"1920,1920\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?resize=700%2C700&#038;ssl=1\" alt=\"francesanicasio\" class=\"wp-image-1994\" style=\"width:183px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<div><i><\/i><em><a style=\"pointer-events: none;\" href=\"https:\/\/www.linkedin.com\/in\/francescanicasio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Francesca Nicasio<\/a> Perakende trendleri ve t\u00fcccarlar\u0131n sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131na, m\u00fc\u015fteri hizmetlerini iyile\u015ftirmelerine ve genel olarak daha iyi perakendeciler olmalar\u0131na yard\u0131mc\u0131 olacak ipu\u00e7lar\u0131 hakk\u0131nda yazmaya kendini adam\u0131\u015f serbest yazar ve i\u00e7erik stratejistidir.&nbsp;<\/em><\/div>","protected":false},"excerpt":{"rendered":"<p>Perakende ma\u011faza y\u00fcr\u00fctme, herhangi bir perakende operasyonunun veya kampanyas\u0131n\u0131n kritik bir par\u00e7as\u0131d\u0131r. Marka vizyonunuz yerinde olabilir ve hatta ma\u011fazadan al\u0131\u015fveri\u015f yapanlarla etkile\u015fim kurmak i\u00e7in harika planlar\u0131n\u0131z bile olabilir, ancak bunlar istedi\u011finiz gibi ger\u00e7ekle\u015ftirilmezse, vizyonunuz ve planlar\u0131n\u0131z sonu\u00e7 vermez. Ve planogramlar gibi ara\u00e7lar,\u2026 <a href=\"https:\/\/blog.bindy.com\/tr\/empower-your-staff-to-execute-winning-in-store-campaigns\/\" class=\"more-link\"><span class=\"screen-reader-text\">Kazanan Ma\u011faza \u0130\u00e7i Kampanyalar Y\u00fcr\u00fctmek i\u00e7in Personelinizi G\u00fc\u00e7lendirin<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[113932],"tags":[345966,37349142,179722254],"class_list":["post-3718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hiring","tag-employee-engagement","tag-in-store-execution","tag-in-store-campaigns"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Empower Your Staff to Execute Winning In-Store Campaigns<\/title>\n<meta name=\"description\" content=\"It\u2019s not enough to teach employees how to execute your plans; it\u2019s equally important to empower staff to execute in-store campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/tr\/magazada-kazanan-kampanyalari-yurutmek-icin-personelinizi-guclendirin\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empower Your Staff to Execute Winning In-Store Campaigns\" \/>\n<meta property=\"og:description\" content=\"It\u2019s not enough to teach employees how to execute your plans; it\u2019s equally important to empower staff to execute in-store campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/tr\/magazada-kazanan-kampanyalari-yurutmek-icin-personelinizi-guclendirin\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:15:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-28T19:40:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/01\/shutterstock_196775048.jpg?_t=1732822820\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/empower-your-staff-to-execute-winning-in-store-campaigns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/empower-your-staff-to-execute-winning-in-store-campaigns\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"Empower Your Staff to Execute Winning In-Store Campaigns\",\"datePublished\":\"2021-10-26T20:15:54+00:00\",\"dateModified\":\"2024-11-28T19:40:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/empower-your-staff-to-execute-winning-in-store-campaigns\\\/\"},\"wordCount\":1344,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/empower-your-staff-to-execute-winning-in-store-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/shutterstock_196775048.jpg?fit=1920%2C1280&ssl=1\",\"keywords\":[\"Employee Engagement\",\"in store execution\",\"In-store Campaigns\"],\"articleSection\":[\"\ud83d\udc65 Human Resources, Staff and Hiring\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/empower-your-staff-to-execute-winning-in-store-campaigns\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/empower-your-staff-to-execute-winning-in-store-campaigns\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/empower-your-staff-to-execute-winning-in-store-campaigns\\\/\",\"name\":\"Empower Your Staff to Execute Winning In-Store Campaigns\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/empower-your-staff-to-execute-winning-in-store-campaigns\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/empower-your-staff-to-execute-winning-in-store-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/shutterstock_196775048.jpg?fit=1920%2C1280&ssl=1\",\"datePublished\":\"2021-10-26T20:15:54+00:00\",\"dateModified\":\"2024-11-28T19:40:20+00:00\",\"description\":\"It\u2019s not enough to teach employees how to execute your plans; 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Ancak bu kadar \u00e7ok \u015fey ya\u015fan\u0131rken, sadece standartlar\u0131 yay\u0131nlamak bile...","rel":"","context":"&quot;\ud83d\udcd6 How-to guides&quot; i\u00e7inde","block_context":{"text":"\ud83d\udcd6 How-to guides","link":"https:\/\/blog.bindy.com\/tr\/category\/how-to\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1671134452.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1671134452.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1671134452.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1671134452.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1671134452.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/3718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=3718"}],"version-history":[{"count":15,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/3718\/revisions"}],"predecessor-version":[{"id":64958,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/3718\/revisions\/64958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/10483"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=3718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=3718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=3718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}