{"id":3659,"date":"2021-10-26T15:15:54","date_gmt":"2021-10-26T20:15:54","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=3659"},"modified":"2024-09-03T10:16:05","modified_gmt":"2024-09-03T14:16:05","slug":"basarisiz-perakende-programlariyla-basa-cikmak-icin-5-ipucu","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/5-tips-for-dealing-with-unsuccessful-retail-programs\/","title":{"rendered":"Ba\u015far\u0131s\u0131z Perakende Programlar\u0131yla Ba\u015fa \u00c7\u0131kmak \u0130\u00e7in 5 \u0130pucu"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">En iyi markalarda bile oluyor. \u00dcr\u00fcn\u00fcn\u00fcz\u00fc m\u00fc\u015fterilerin al\u0131\u015fveri\u015f sepetlerine sokmak i\u00e7in bir perakende kampanyas\u0131n\u0131 kavramsalla\u015ft\u0131r\u0131r ve y\u00fcr\u00fct\u00fcrs\u00fcn\u00fcz, ancak cans\u0131z sonu\u00e7lar elde edersiniz. A\u00e7\u0131k\u00e7a s\u00f6ylemek gerekirse, kampanya ba\u015far\u0131s\u0131z oldu. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0130\u00e7inde olmak sinir bozucu bir durum, ancak program ba\u015far\u0131s\u0131zl\u0131klar\u0131n\u0131 nas\u0131l ele alaca\u011f\u0131n\u0131z ve bunlara nas\u0131l yan\u0131t verece\u011finiz, gelecekteki kampanyalar\u0131 \u00f6\u011frenmenize ve geli\u015ftirmenize yard\u0131mc\u0131 olabilir. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bu y\u00fczden her ba\u015far\u0131s\u0131z kampanya i\u00e7in otopsi yapmak \u00f6nemlidir. David Hoos&#039;un <\/span><a href=\"https:\/\/thegood.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0130yi<\/a><span style=\"font-weight: 400;\"> bu ad\u0131m\u0131 atman\u0131z\u0131n \u201cnelerin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 analiz etmenizi\u201d sa\u011flayaca\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cYapabilece\u011finiz en b\u00fcy\u00fck hata, ba\u015far\u0131s\u0131zl\u0131klar\u0131n\u0131zdan ders almamakt\u0131r. E\u011fer yapmazsan, onlar\u0131 tekrarlamaya mahkumsun. Bir dereceye kadar, her kampanya b\u00fcy\u00fck bir deneydir ve ba\u015far\u0131l\u0131 olsun ya da olmas\u0131n daha derindeki hedef, bir sonraki kampanyan\u0131z i\u00e7in i\u00e7g\u00f6r\u00fc kazanmak ve pazarlaman\u0131z\u0131 geli\u015ftirmek olmal\u0131d\u0131r.\u201d \u2013 David Hoos, Pazarlama M\u00fcd\u00fcr\u00fc, The Good.&nbsp;<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Burada, otopsileri daha iyi yapman\u0131za ve sonraki kampanyalar\u0131n\u0131z\u0131n ayn\u0131 ak\u0131bete u\u011framamas\u0131n\u0131 sa\u011flaman\u0131za yard\u0131mc\u0131 olacak baz\u0131 ipu\u00e7lar\u0131 verilmi\u015ftir.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">1. Otopsileri m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede ger\u00e7ekle\u015ftirin<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">M\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede otopsi yapmay\u0131 hedefleyin, b\u00f6ylece bilgiler herkesin zihninde taze kal\u0131r. Bunu yapmak i\u00e7in kampanyadan sonra haftalar veya aylar beklemeyin.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Asl\u0131nda, otopsileri program aktifken (yani her a\u015famadan veya d\u00f6n\u00fcm noktas\u0131ndan sonra y\u00fcr\u00fct\u00fcrken) yapabiliyorsan\u0131z, sorunlar\u0131 h\u0131zl\u0131 bir \u015fekilde belirleyerek ve rotay\u0131 de\u011fi\u015ftirerek cans\u0131z bir kampanyay\u0131 \u201cdurdurabilirsiniz\u201d.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58789\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/store-execution-purpose-scope-and-best-practices\/bindy-statment-ads_top-secret-button-ad-1080x1080-27\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Unless you do it on time, in full, at every site, you are not executing at all\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=700%2C700&#038;ssl=1\" alt=\"Her sitede zaman\u0131nda, tam olarak yapmazsan\u0131z, hi\u00e7bir \u015fekilde y\u00fcr\u00fctmezsiniz.\" class=\"wp-image-58789\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. Do\u011fru bilgiye sahip olun<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Etkili bir \u00f6l\u00fcm sonras\u0131 analiz yapmak, do\u011fru verileri gerektirir. Her \u015feyden \u00f6nce, kampanyayla ilgili, \u00f6zellikle de sonu\u00e7larla ilgili t\u00fcm bilgileri toplay\u0131n. Bu, sat\u0131\u015flar, envanter, marka y\u00fckseli\u015fi, m\u00fc\u015fteri duyarl\u0131l\u0131\u011f\u0131 ve daha fazlas\u0131yla ilgili verileri i\u00e7erebilir. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ger\u00e7eklere ve rakamlara ek olarak, kampanyaya ili\u015fkin niteliksel i\u00e7g\u00f6r\u00fcler elde etmek \u00f6nemlidir. Programa dahil olan ki\u015filere bir anket g\u00f6nderin (yani planlamadan uygulamaya kadar) ve onlar\u0131n katk\u0131lar\u0131n\u0131 al\u0131n.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Sorabilece\u011finiz sorulardan baz\u0131lar\u0131 \u015funlard\u0131r:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Hangi y\u00f6nler iyi \u00e7al\u0131\u015ft\u0131? <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ne iyi \u00e7al\u0131\u015fmad\u0131?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Program\u0131 planlarken veya uygularken ne gibi zorluklarla kar\u015f\u0131la\u015ft\u0131n\u0131z?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Bir dahaki sefere daha iyi yapabilece\u011fimiz \u015feyler nelerdir?<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bu bilgi ve ekip girdisi toplama ad\u0131m\u0131, herkesi haz\u0131rlamak ve verimli bir konu\u015fmaya zemin haz\u0131rlamak i\u00e7in ger\u00e7ek \u00f6l\u00fcm sonras\u0131 toplant\u0131dan \u00f6nce ger\u00e7ekle\u015ftirilmelidir.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"attachment noopener wp-att-7423\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"58465\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/4-tips-to-help-cpgs-create-brilliant-multi-channel-campaigns\/bindy-banner-ads-with-woman-2_bindy-banner-ads-with-woman-2-900x750-02\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/07\/Bindy-Banner-ads-With-woman-2_Bindy-Banner-ads-With-woman-2-900x750-02.png?fit=901%2C751&amp;ssl=1\" data-orig-size=\"901,751\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads-With woman-2_Bindy-Banner ads-With woman-2-900&amp;#215;750-02\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/07\/Bindy-Banner-ads-With-woman-2_Bindy-Banner-ads-With-woman-2-900x750-02.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/07\/Bindy-Banner-ads-With-woman-2_Bindy-Banner-ads-With-woman-2-900x750-02.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-58465\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/07\/Bindy-Banner-ads-With-woman-2_Bindy-Banner-ads-With-woman-2-900x750-02.png?w=901&amp;ssl=1 901w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/07\/Bindy-Banner-ads-With-woman-2_Bindy-Banner-ads-With-woman-2-900x750-02.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/07\/Bindy-Banner-ads-With-woman-2_Bindy-Banner-ads-With-woman-2-900x750-02.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/07\/Bindy-Banner-ads-With-woman-2_Bindy-Banner-ads-With-woman-2-900x750-02.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/07\/Bindy-Banner-ads-With-woman-2_Bindy-Banner-ads-With-woman-2-900x750-02.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. Su\u00e7layacak bir \u015fey (veya birini) arayarak s\u00fcrece girmeyin<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Otopsi i\u015fleminin amac\u0131 yanl\u0131\u015f giden \u015feyleri belirlemek olsa da nihai ama\u00e7 gelecekteki kampanyalar\u0131 iyile\u015ftirecek i\u00e7g\u00f6r\u00fcler elde etmektir. Su\u00e7u atamak i\u00e7in yola \u00e7\u0131karsan bunu yapamazs\u0131n. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bu s\u00fcre\u00e7, \u201cekip ve ki\u015fisel geli\u015fim ama\u00e7lar\u0131 i\u00e7in i\u015fin ve sonucun g\u00f6zden ge\u00e7irilmesi ile ilgilidir. Yap\u0131c\u0131 olmas\u0131 gerekiyor. Bu nedenle, ekibinizin do\u011fru zihniyette olmas\u0131 \u00f6nemlidir: savunmac\u0131 veya a\u015f\u0131r\u0131 kritik de\u011fil, olumlu ve \u00f6\u011frenme odakl\u0131.\u201d \u2013 Kyle Eliason, K\u0131demli M\u00fc\u015fteri Orta\u011f\u0131, <a href=\"https:\/\/www.portent.com\/blog\/10-tips-for-a-successful-post-mortem.htm\" target=\"_blank\" rel=\"noopener noreferrer\">alamet<\/a>&nbsp;<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bunu yapman\u0131n iyi bir yolu mu? Yaln\u0131zca yanl\u0131\u015f y\u00f6nlendirmeyi de\u011fil, programda do\u011fru giden \u015feyleri de g\u00fcndeme getirdi\u011finizden emin olun. Ve kampanya boyunca yap\u0131lan hatalardan bahsetti\u011finizde, yap\u0131c\u0131 bir \u015fekilde, \u00e7\u00f6z\u00fcmleri \u00f6ne \u00e7\u0131karacak \u015fekilde yap\u0131n.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">4. Hatalar\u0131n\u0131z\u0131 belirleyin ve anlay\u0131n<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Hatalar\u0131 belirlemek, \u00f6l\u00fcm sonras\u0131 s\u00fcrecin sadece bir ad\u0131m\u0131d\u0131r. Ayr\u0131ca gerekir <\/span><i><span style=\"font-weight: 400;\">anlamak<\/span><\/i><span style=\"font-weight: 400;\"> onlara. Bunu yapmak, meydana gelen hatalar\u0131 veya yanl\u0131\u015f y\u00f6nlendirmeleri s\u0131n\u0131fland\u0131rmakla ba\u015flar. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Joshua Feinberg, D\u00fc\u015f\u00fcnce Lideri, Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve Kurucu Orta\u011f\u0131 <\/span><a href=\"http:\/\/www.sphomerun.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SP Home Run Inc<\/a><span style=\"font-weight: 400;\">. floplar\u0131n a\u015fa\u011f\u0131dakilerden herhangi birinin sonucu oldu\u011funu s\u00f6yl\u00fcyor: taktik hatalar, strateji hatalar\u0131 ve al\u0131c\u0131 hatalar\u0131.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>taktik hatalar<\/b><span style=\"font-weight: 400;\"> genellikle kampanyan\u0131n y\u00fcr\u00fctme a\u015famas\u0131nda ger\u00e7ekle\u015fir. Markalar ve perakendeciler i\u00e7in bunlar, do\u011fru \u015fekilde kurulmam\u0131\u015f bir i\u015faret veya rafta d\u00fczg\u00fcn \u015fekilde g\u00f6sterilmeyen \u00fcr\u00fcnler olabilir.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bu t\u00fcr hatalara en iyi \u00e7\u00f6z\u00fcm? \u201cS\u00fcre\u00e7lerinizi ve kontrol listelerinizi iyile\u015ftirin. Ve ba\u015fka bir \u00e7ift g\u00f6ze i\u015finizi iki kez kontrol ettirin, \u201ddiyor Joshua.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bu y\u00fczden <\/span><a href=\"https:\/\/bindy.com\/products\/task-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">g\u00f6rev y\u00f6netimi<\/a><span style=\"font-weight: 400;\"> perakende programlar\u0131n\u0131z\u0131 planlarken ve y\u00fcr\u00fct\u00fcrken inan\u0131lmaz derecede \u00f6nemlidir. G\u00f6revler olu\u015fturman\u0131za, ataman\u0131za ve izlemenize olanak tan\u0131yan bir sisteme sahip olman\u0131z gerekir. Bu, her g\u00f6revin veya i\u015fin tamamlanmas\u0131n\u0131 ve \u00e7atlaklardan hi\u00e7bir \u015feyin d\u00fc\u015fmemesini sa\u011flamaya yard\u0131mc\u0131 olur.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4050\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/tasks-web-look\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/12\/tasks-web-look1.jpg?fit=1536%2C1439&amp;ssl=1\" data-orig-size=\"1536,1439\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Tasks web look\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/12\/tasks-web-look1.jpg?fit=700%2C656&amp;ssl=1\" class=\"alignnone size-full wp-image-4050\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/12\/tasks-web-look1.jpg?resize=700%2C656&#038;ssl=1\" alt=\"G\u00f6revler web g\u00f6r\u00fcn\u00fcm\u00fc\" width=\"700\" height=\"656\"><span style=\"font-weight: 400;\">Ve program\u0131n\u0131z yay\u0131na girdi\u011finde, her \u015feyin plana g\u00f6re gitti\u011fini kontrol etti\u011finizden emin olun. Yap\u0131lacaklar listesinden bir \u015feyleri i\u015faretlemek kolayd\u0131r, ancak bu \u201cyap\u0131lacaklar\u201d\u0131n d\u00fczg\u00fcn yap\u0131l\u0131p yap\u0131lmad\u0131\u011f\u0131 ba\u015fka bir hikaye. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Perakende programlar\u0131 s\u00f6z konusu oldu\u011funda, <\/span><a href=\"https:\/\/blog.bindy.com\/tr\/3-types-of-audits-every-retailer-should-conduct\/\" target=\"_blank\" rel=\"noopener noreferrer\">ma\u011faza denetimleri yapmak kritik \u00f6neme sahiptir<\/a><span style=\"font-weight: 400;\">. Perakende denetimleri, g\u00f6revlerin ba\u015far\u0131yla tamamland\u0131\u011f\u0131n\u0131 g\u00f6rmeye yard\u0131mc\u0131 olur <\/span><i><span style=\"font-weight: 400;\">ve<\/span><\/i><span style=\"font-weight: 400;\"> sizin standartlar\u0131n\u0131za uygun olduklar\u0131n\u0131.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strateji Hatalar\u0131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Strateji hatalar\u0131<\/b><span style=\"font-weight: 400;\"> tipik olarak \u00fcr\u00fcn\u00fcn kendisini veya giri\u015fimin genel mesaj\u0131n\u0131 i\u00e7eren &quot;b\u00fcy\u00fck resim&quot; hatalar\u0131d\u0131r. Duyars\u0131z mallar (\u00f6rne\u011fin <\/span><a href=\"https:\/\/www.huffingtonpost.com\/entry\/nordstrom-offensive-hanukkah-sweater_us_5644f834e4b045bf3dee5df4\" target=\"_blank\" rel=\"noopener noreferrer\">Nordstrom&#039;un sald\u0131rgan Hanuka kaza\u011f\u0131<\/a><span style=\"font-weight: 400;\">) veya sesi duymayan kampanyalar (\u00f6rne\u011fin <\/span><a href=\"http:\/\/www.adweek.com\/brand-marketing\/pepsis-tone-deaf-kendall-jenner-ad-co-opting-the-resistance-is-getting-clobbered-in-social\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pepsi&#039;nin Kendall Jenner reklam\u0131<\/a><span style=\"font-weight: 400;\">) bu kategoriye girer. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Kitlenizi tan\u0131yarak strateji hatalar\u0131n\u0131 \u00f6nleyebilirsiniz. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cGer\u00e7ek al\u0131c\u0131 ki\u015fisel geli\u015fiminin yerini hi\u00e7bir \u015fey tutamaz. Onsuz, i\u00e7erik stratejiniz korkun\u00e7 derecede yanl\u0131\u015f y\u00f6nlendirilmi\u015f baz\u0131 varsay\u0131mlarda bulunabilir.\u201d -Joshua Feinberg, Ba\u015f D\u00fc\u015f\u00fcnce Lideri, Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve SP Home Run Inc.&#039;in Kurucu Orta\u011f\u0131<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Programlar\u0131n\u0131z\u0131 planlarken m\u00fc\u015fterinizi asla g\u00f6zden ka\u00e7\u0131rmay\u0131n. Amazon CEO&#039;su Jeff Bezos, &quot;odadaki en \u00f6nemli ki\u015fiyi&quot; (yani m\u00fc\u015fteriyi) temsil etmek i\u00e7in toplant\u0131larda bo\u015f bir sandalyeye sahip olmas\u0131yla tan\u0131n\u0131r. Benzer bir \u015fey yapmak size d\u00fc\u015febilir. Her kampanyada kimlerle konu\u015ftu\u011funuzu kendinize ve ekibinize s\u00fcrekli olarak hat\u0131rlat\u0131n ve onlar\u0131 planlama oturumlar\u0131n\u0131z\u0131n merkezine koyun.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Al\u0131c\u0131 Hatalar\u0131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Al\u0131c\u0131 hatalar\u0131<\/b><span style=\"font-weight: 400;\"> bir kampanya t\u00fcm ekip taraf\u0131ndan desteklenmedi\u011finde ortaya \u00e7\u0131kar. Joshua&#039;ya g\u00f6re, &quot;Belki de reklam \u00f6\u011fesinin istatistiksel olarak anlaml\u0131 veriler elde edecek kadar uzun s\u00fcre \u00e7al\u0131\u015fmas\u0131na izin vermediniz. Veya belki de patronunuz veya m\u00fc\u015fteriniz, rekabet\u00e7i olmak i\u00e7in gereken b\u00fct\u00e7e veya zaman \u00e7izelgesi hakk\u0131nda \u00e7\u0131lg\u0131nca ger\u00e7ek\u00e7i olmayan beklentilere sahiptir. Belki de pazarlama kampanyalar\u0131n\u0131z\u0131n kendi bencil kariyer \u00e7\u0131karlar\u0131 i\u00e7in ba\u015far\u0131s\u0131z oldu\u011funu g\u00f6rmek isteyen dahili sabotajc\u0131lar vard\u0131r.&quot;&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Tavsiyesi, &quot;Pazarlama, yaln\u0131zca pazarlama departman\u0131na b\u0131rak\u0131lmayacak kadar \u00f6nemlidir&quot; diyen David Packard&#039;a at\u0131fta bulunarak, &quot;i\u015fin en ba\u015ftan ba\u015flamas\u0131n\u0131&quot; sa\u011flamakt\u0131r.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">5. Temel sorunlar\u0131 ve \u00f6\u011frenilenleri \u00f6zetleyin ve da\u011f\u0131t\u0131n<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00d6l\u00fcm sonras\u0131 bir toplant\u0131 yapmak ve sonra hi\u00e7 d\u00fc\u015f\u00fcnmeden \u00e7ekip gitmek \u00e7ok kolay. Bunun olmas\u0131na izin verme. Bir \u00f6zet ve ileriye do\u011fru ataca\u011f\u0131n\u0131z ad\u0131mlar\u0131 \u00f6zetleyen bir planla takip etti\u011finizden emin olun.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bu takip, a\u015fa\u011f\u0131dakileri detayland\u0131ran bir sunum veya bir kelime belgesi \u015feklinde olabilir:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Program hedefleri (ve hangilerine ula\u015f\u0131l\u0131p ula\u015f\u0131lmad\u0131\u011f\u0131)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sonu\u00e7lar<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Niteliksel geri bildirim<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0130yi giden \u015feyler<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Plana g\u00f6re gitmeyen \u015feyler <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Hatalar ve \u00f6nemli \u00f6\u011frenmeler<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Gelecekteki programlarda uygulanacak \u015feyler<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bu takip belgesini t\u00fcm payda\u015flara g\u00f6nderin ve bir sonraki program\u0131n\u0131z\u0131 planlarken ve uygularken tekrar g\u00f6zden ge\u00e7irin.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Son s\u00f6zler<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ba\u015far\u0131s\u0131z kampanyalarla u\u011fra\u015fmak en ho\u015f deneyim de\u011fil, ancak \u00f6l\u00fcm sonras\u0131 s\u00fcre\u00e7 gelecekte ba\u015far\u0131l\u0131 programlar\u0131n \u00f6n\u00fcn\u00fc a\u00e7abilir. Bu y\u00fczden analizinizi eksiksiz yap\u0131n ve t\u00fcm payda\u015flar\u0131 (ve m\u00fcmk\u00fcnse ortaklar\u0131) dahil edin.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yazar hakk\u0131nda:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"1994\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/francesanicasio\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=1920%2C1920&amp;ssl=1\" data-orig-size=\"1920,1920\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?resize=700%2C700&#038;ssl=1\" alt=\"francesanicasio\" class=\"wp-image-1994\" style=\"width:151px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<div><i><\/i><em><a href=\"https:\/\/www.linkedin.com\/in\/francescanicasio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Francesca Nicasio<\/a> Perakende trendleri ve t\u00fcccarlar\u0131n sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131na, m\u00fc\u015fteri hizmetlerini iyile\u015ftirmelerine ve genel olarak daha iyi perakendeciler olmalar\u0131na yard\u0131mc\u0131 olacak ipu\u00e7lar\u0131 hakk\u0131nda yazmaya kendini adam\u0131\u015f serbest yazar ve i\u00e7erik stratejistidir. <\/em><\/div>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/blog.bindy.com\/tr\/perakende-denetimleri-kesin-rehber\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?w=700&#038;ssl=1\" alt=\"Bindy - Denetim K\u0131lavuzu-02\" class=\"wp-image-4755\"\/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>En iyi markalarda bile oluyor. \u00dcr\u00fcn\u00fcn\u00fcz\u00fc m\u00fc\u015fterilerin al\u0131\u015fveri\u015f sepetlerine sokmak i\u00e7in bir perakende kampanyas\u0131n\u0131 kavramsalla\u015ft\u0131r\u0131r ve y\u00fcr\u00fct\u00fcrs\u00fcn\u00fcz, ancak cans\u0131z sonu\u00e7lar elde edersiniz. A\u00e7\u0131k\u00e7a s\u00f6ylemek gerekirse, kampanya ba\u015far\u0131s\u0131z oldu. \u0130\u00e7inde olmak sinir bozucu bir durum, ancak program floplar\u0131n\u0131 nas\u0131l ele alaca\u011f\u0131n\u0131z ve bunlara nas\u0131l tepki verece\u011finiz, \u00f6\u011frenmenize ve\u2026 <a href=\"https:\/\/blog.bindy.com\/tr\/5-tips-for-dealing-with-unsuccessful-retail-programs\/\" class=\"more-link\"><span class=\"screen-reader-text\">Ba\u015far\u0131s\u0131z Perakende Programlar\u0131yla Ba\u015fa \u00c7\u0131kmak \u0130\u00e7in 5 \u0130pucu<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":6744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[431564],"tags":[11223415,2196862,600410951,23431635],"class_list":["post-3659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-retail-fail","tag-retail-operations","tag-retail-post-mortem","tag-retail-program"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Tips for Dealing with Unsuccessful Retail Programs<\/title>\n<meta name=\"description\" content=\"How you handle program flops, can help you learn and improve future campaigns. 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Ve...","rel":"","context":"&quot;\ud83d\udc65 Human Resources, Staff and Hiring&quot; i\u00e7inde","block_context":{"text":"\ud83d\udc65 Human Resources, Staff and Hiring","link":"https:\/\/blog.bindy.com\/tr\/category\/hiring\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/01\/shutterstock_196775048.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/01\/shutterstock_196775048.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/01\/shutterstock_196775048.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/01\/shutterstock_196775048.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/01\/shutterstock_196775048.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2235,"url":"https:\/\/blog.bindy.com\/tr\/5-steps-cpgs-should-take-to-keep-a-cohesive-brand-experience-across-multiple-retail-banners\/","url_meta":{"origin":3659,"position":2},"title":"CPG&#039;lerin Birden Fazla Perakende Afi\u015finde Uyumlu Bir Marka Deneyimi S\u00fcrd\u00fcrmek \u0130\u00e7in Atmas\u0131 Gereken 5 Ad\u0131m","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Markala\u015fma, her CPG i\u00e7in bir \u00f6ncelik olmal\u0131d\u0131r. Etkileyici bir marka, \u015firketinize harika insanlar \u00e7eker, sadakati te\u015fvik eder ve sat\u0131\u015flar\u0131 art\u0131r\u0131r. Kontrol\u00fc elinizde tuttu\u011funuzda, g\u00fc\u00e7l\u00fc bir marka deneyimi sunmak nispeten kolayd\u0131r. \u00d6rne\u011fin, kendi perakende ma\u011fazan\u0131z\u0131 veya web sitenizi i\u015fletiyorsan\u0131z, \u015firketiniz...","rel":"","context":"&quot;\ud83e\uddc3 Consumer Packaged Goods&quot; i\u00e7inde","block_context":{"text":"\ud83e\uddc3 Consumer Packaged Goods","link":"https:\/\/blog.bindy.com\/tr\/category\/cpgs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219556386.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219556386.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219556386.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219556386.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219556386.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6651,"url":"https:\/\/blog.bindy.com\/tr\/effective-communication-how-to-better-communicate-with-store-teams\/","url_meta":{"origin":3659,"position":3},"title":"Etkili \u0130leti\u015fim \u2013 Ma\u011faza Ekipleriyle Nas\u0131l Daha \u0130yi \u0130leti\u015fim Kurabilirsiniz?","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Etkili ileti\u015fim, iyi y\u00f6netilen bir perakende organizasyonunun temel ta\u015flar\u0131ndan biridir. A\u00e7\u0131k ileti\u015fim, y\u00f6neticiler ve \u00e7al\u0131\u015fanlar aras\u0131nda g\u00fcven olu\u015fturur ve daha iyi bir ma\u011faza ortam\u0131 yarat\u0131r. Dahas\u0131, ekip \u00fcyelerinin i\u015flerini iyi yapabilmeleri ve perakende programlar\u0131n\u0131 y\u00fcr\u00fctebilmeleri i\u00e7in liderlerinden d\u00fcr\u00fcst geri bildirim almalar\u0131 gerekir...","rel":"","context":"&quot;\ud83d\udc65 Human Resources, Staff and Hiring&quot; i\u00e7inde","block_context":{"text":"\ud83d\udc65 Human Resources, Staff and Hiring","link":"https:\/\/blog.bindy.com\/tr\/category\/hiring\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_558977812.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_558977812.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_558977812.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_558977812.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_558977812.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6858,"url":"https:\/\/blog.bindy.com\/tr\/how-to-become-a-district-manager-and-what-you-need-to-succeed-in-the-role\/","url_meta":{"origin":3659,"position":4},"title":"Nas\u0131l B\u00f6lge M\u00fcd\u00fcr\u00fc Olunur - ve Rolde Ba\u015far\u0131l\u0131 Olmak \u0130\u00e7in Neye \u0130htiyac\u0131n\u0131z Var?","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Bunu okuyorsan\u0131z, b\u00fcy\u00fck ihtimalle bir perakende b\u00f6lge m\u00fcd\u00fcr\u00fc olmakla ilgileniyorsunuzdur. Belki de farkl\u0131 ekipleri ve hareketli par\u00e7alar\u0131 denetlemeyi i\u00e7eren bir y\u00f6netim pozisyonunda olmak istiyorsunuzdur. Belki de perakende sekt\u00f6r\u00fcne tutkuyla ba\u011fl\u0131s\u0131n\u0131z ve ma\u011fazalar\u0131n b\u00fcy\u00fcmesine ve...","rel":"","context":"&quot;\ud83d\udc65 Human Resources, Staff and Hiring&quot; i\u00e7inde","block_context":{"text":"\ud83d\udc65 Human Resources, Staff and Hiring","link":"https:\/\/blog.bindy.com\/tr\/category\/hiring\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_1044290314.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_1044290314.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_1044290314.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_1044290314.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_1044290314.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4181,"url":"https:\/\/blog.bindy.com\/tr\/6-essential-tools-every-district-manager-should-use\/","url_meta":{"origin":3659,"position":5},"title":"Her B\u00f6lge Y\u00f6neticisinin Kullanmas\u0131 Gereken 6 Temel Ara\u00e7","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Bir b\u00f6lge m\u00fcd\u00fcr\u00fc olarak ba\u015far\u0131n\u0131z b\u00fcy\u00fck \u00f6l\u00e7\u00fcde becerilerinize ve bilginize ba\u011fl\u0131 olsa da, kulland\u0131\u011f\u0131n\u0131z ara\u00e7lar i\u015finizi ne kadar iyi yapt\u0131\u011f\u0131n\u0131z\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde etkileyebilir. Bu nedenle, sizi bilgilendiren, \u00fcretkenli\u011finizi art\u0131ran ve... \u00e7\u00f6z\u00fcmlerden (\u00f6rne\u011fin, uygulamalar, platformlar, hizmetler vb.) yararlanman\u0131z hayati \u00f6nem ta\u015f\u0131r.","rel":"","context":"&quot;\ud83d\uded2 Store Sales and Performance&quot; i\u00e7inde","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/tr\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_508517545.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_508517545.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_508517545.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_508517545.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_508517545.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/3659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=3659"}],"version-history":[{"count":23,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/3659\/revisions"}],"predecessor-version":[{"id":63778,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/3659\/revisions\/63778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/6744"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=3659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=3659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=3659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}