{"id":3046,"date":"2021-10-26T15:15:54","date_gmt":"2021-10-26T20:15:54","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=3046"},"modified":"2024-11-28T14:26:57","modified_gmt":"2024-11-28T19:26:57","slug":"cpgs-basarili-bir-tatil-sezonu-saglamak-icin-6-adim","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/cpgs-6-steps-to-ensure-a-successful-holiday-season\/","title":{"rendered":"CPG'ler: Ba\u015far\u0131l\u0131 Bir Tatil Sezonu Sa\u011flamak i\u00e7in 6 Ad\u0131m"},"content":{"rendered":"

A\u011fustos olabilir, ancak perakende veya CPG alan\u0131nda \u00e7al\u0131\u015f\u0131yorsan\u0131z, o zaman akl\u0131n\u0131z muhtemelen Kas\u0131m veya Aral\u0131k'tad\u0131r (yani tatil sezonu).<\/span><\/p>\n\n\n\n

Ve de\u011filse, tatilleri d\u00fc\u015f\u00fcnmeye ba\u015flaman\u0131n tam zaman\u0131. Her yerde markalar, al\u0131\u015fveri\u015f yapanlara ula\u015fmak ve onlar\u0131 d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in A-oyunlar\u0131n\u0131 mutlaka getirecektir ve istedi\u011finiz son \u015fey y\u0131l\u0131n en \u00f6nemli al\u0131\u015fveri\u015f sezonunda toz i\u00e7inde kalmakt\u0131r.<\/span><\/p>\n\n\n\n

Tatil i\u00e7in haz\u0131rlanmak i\u00e7in yard\u0131ma m\u0131 ihtiyac\u0131n\u0131z var? \u00d6n\u00fcm\u00fczdeki sezona haz\u0131rlanman\u0131za yard\u0131mc\u0131 olmak i\u00e7in uzman destekli baz\u0131 ipu\u00e7lar\u0131n\u0131 bir araya getirdik. A\u015fa\u011f\u0131da bir g\u00f6z at\u0131n.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

1. Y\u0131lba\u015f\u0131 kampanyalar\u0131n\u0131za rehberlik edecek g\u00fc\u00e7l\u00fc bir yarat\u0131c\u0131 y\u00f6n belirleyin<\/b><\/h2>\n\n\n\n

Tatil taktikleri ve \u00f6zel promosyonlar \u00f6nemlidir, ancak t\u00fcm bunlara girmeden \u00f6nce markan\u0131z i\u00e7in net bir yarat\u0131c\u0131 y\u00f6n \u00e7izdi\u011finizden emin olun. Kurucusu Christine Guillot olarak <\/span>T\u00fcccar Y\u00f6ntemi<\/a> CPG firmalar\u0131n\u0131n \u201cmarka k\u00f6kenlerine\u201d sayg\u0131 g\u00f6stermeleri gerekti\u011fini s\u00f6yl\u00fcyor.<\/span><\/p>\n\n\n\n

Tatillerde markan\u0131z i\u00e7in \u201ckuzey y\u0131ld\u0131z\u0131\u201d olarak hizmet edece\u011finden, yarat\u0131c\u0131 y\u00f6n\u00fcn\u00fcz ve marka stratejiniz erkenden kilitlenmelidir.<\/p>\n\n\n\n

Bunlar\u0131 bir kez belirledikten sonra, bunlar\u0131 \u015firketin geri kalan\u0131na net bir \u015fekilde iletin. Guillot, "Her \u00e7al\u0131\u015fan ve her marka temsilcisi bu y\u00f6n\u00fc anlamal\u0131" diye ekliyor.<\/p>\n\n\n\n

2. \u00dcr\u00fcn \u00e7e\u015fitlili\u011finizi ve sat\u0131\u015flar\u0131n\u0131z\u0131 erkenden haz\u0131rlay\u0131n<\/b><\/h2>\n\n\n\n

\u00dcr\u00fcn \u00e7e\u015fitlili\u011finizi elde etmek t\u00fcm y\u0131l boyunca \u00e7ok \u00f6nemlidir, ancak riskler tatil sezonunda \u00e7ok daha y\u00fcksektir ve hedefi ka\u00e7\u0131rmay\u0131 g\u00f6ze alamazs\u0131n\u0131z. \u00dcr\u00fcn \u00e7e\u015fitlili\u011fi planlar\u0131n\u0131z\u0131 erkenden haz\u0131rlay\u0131n ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fc raflardan kald\u0131rmak i\u00e7in cazip promosyonlar ve kampanyalar buldu\u011funuzdan emin olun.<\/span><\/p>\n\n\n\n

\n

"CPG \u015firketleri ve perakendecilerinin y\u0131l\u0131n bu zaman\u0131nda yapabilecekleri ilk \u015fey, tatil boyunca sunmay\u0131 d\u00fc\u015f\u00fcnd\u00fckleri \u00fcr\u00fcn \u00e7e\u015fitlerini planlamakt\u0131r." <\/b>"Bir dizi SKU'ya lazer odakl\u0131 yakla\u015farak, herhangi bir fiyat indirimi, beklenen kar marj\u0131 gibi di\u011fer promosyon unsurlar\u0131n\u0131 ve ayr\u0131ca t\u00fcketicilerle daha iyi konumland\u0131rmak i\u00e7in \u00fcr\u00fcn yelpazesi etraf\u0131nda hangi hikayeyi olu\u015fturabilece\u011finizi d\u00fc\u015f\u00fcnebilirsiniz." \u2013 Bob Clary, Pazarlama Direkt\u00f6r\u00fc, \u0130stihbarat Geli\u015ftirme<\/a>.<\/b><\/p>\n<\/blockquote>\n\n\n\n

\u00c7e\u015fitlerinizi nas\u0131l do\u011fru bir \u015fekilde alabilirsiniz? Verilerinize bak\u0131n. Guillot'a g\u00f6re, "g\u00f6rsel ma\u011fazac\u0131l\u0131k ekibi, t\u00fcccar meslekta\u015flar\u0131ndan veya planlama meslekta\u015flar\u0131ndan harika verilere ve tahminlere sahip olmal\u0131d\u0131r."<\/span><\/p>\n\n\n\n

Ge\u00e7mi\u015f verilerinize bakmak yard\u0131mc\u0131 olacakt\u0131r. Guillot, markalar\u0131n genellikle tatillerde neyin iyi sataca\u011f\u0131n\u0131 tahmin edebilece\u011fini s\u00f6yl\u00fcyor. "En \u00e7ok satanlar her y\u0131l tekrarl\u0131yor... bu nedenle tarihi bilgilerinizle ba\u015flamak, \u00fcr\u00fcnlerinizi ve g\u00f6rsel ma\u011fazac\u0131l\u0131\u011f\u0131n\u0131z\u0131 en iyi nas\u0131l yenileyece\u011finizi veya g\u00fcncelleyece\u011finizi anlaman\u0131za olanak tan\u0131r."<\/span><\/p>\n\n\n\n

Risk almay\u0131 planl\u0131yorsan\u0131z (yani yeni \u00fcr\u00fcnleri veya g\u00f6rsel stratejileri test etmek), m\u00fcmk\u00fcn oldu\u011funca erken yap\u0131n - Guillot, riskleri sonbaharda veya daha erken alman\u0131z\u0131 \u00f6nerir. Bu \u015fekilde, \u201cd\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011fe girdi\u011finizde, \u00fcr\u00fcn se\u00e7imi perspektifinden yenilikle ilgili risklerin \u00e7o\u011funu azaltm\u0131\u015f olursunuz. Ve sonra harika bir g\u00f6rsel ma\u011fazac\u0131l\u0131kla i\u00e7eri girebilirsiniz.\u201d<\/p>\n\n\n\n

\"K\u00f6t\u00fc<\/a><\/figure>\n\n\n\n

3. Dinamik ma\u011fazac\u0131l\u0131k ve perakende kampanyalar\u0131 planlay\u0131n<\/b><\/h2>\n\n\n\n

G\u00f6rsel ma\u011fazac\u0131l\u0131ktan bahsetmi\u015fken, tatil sezonu ilerledik\u00e7e g\u00f6rsellerinizin geli\u015fmesini istiyorsunuz.<\/span><\/p>\n\n\n\n

\n

"Sezonun Cad\u0131lar Bayram\u0131'ndan bir s\u00fcre \u00f6nce ba\u015flad\u0131\u011f\u0131n\u0131 ve her y\u0131l daha da erken oldu\u011funu biliyoruz. Bu kadar uzun bir al\u0131\u015fveri\u015f sezonuyla birlikte, sat\u0131n alma f\u0131rsatlar\u0131 ve al\u0131\u015fveri\u015f ama\u00e7lar\u0131 da yol boyunca de\u011fi\u015fiyor.\u201d \u2013 Christine Guillot, Merchant Method kurucusu<\/b><\/p>\n<\/blockquote>\n\n\n\n

Guillot s\u00f6zlerine \u015f\u00f6yle devam ediyor: "Ge\u00e7mi\u015f ba\u015far\u0131lar\u0131n mevsimsel analizi ve trend tahminleri ile markalar, m\u00fc\u015fterilerin tatil sezonu boyunca al\u0131\u015fveri\u015f yapma nedenleriyle daha yak\u0131ndan uyumlu k\u00fc\u00e7\u00fck ama etkili bir \u015fekilde g\u00f6rsel ma\u011fazac\u0131l\u0131k f\u0131rsatlar\u0131n\u0131 de\u011fi\u015ftiriyor."<\/p>\n\n\n\n

\u201c\u00d6rne\u011fin, 30'lu ya\u015flar\u0131n\u0131n sonlar\u0131nda veya 40'l\u0131 ya\u015flar\u0131n\u0131n ba\u015f\u0131nda, tam zamanl\u0131 \u00e7al\u0131\u015fan ve \u00e7ocuklar\u0131 olan bir kad\u0131n al\u0131\u015fveri\u015f\u00e7iniz varsa, sezonun ba\u015flar\u0131nda \u00f6\u011fretmen hediyeleri veya \u00e7al\u0131\u015fanlar\u0131na hediyeler i\u00e7in al\u0131\u015fveri\u015f yap\u0131yor olabilir. Ve sonra al\u0131\u015fveri\u015f f\u0131rsat\u0131, ev sahipli\u011fi ve hostes hediyelerine d\u00f6n\u00fc\u015f\u00fcr. Ard\u0131ndan, son dakika hediyeleri ve hediye kartlar\u0131n\u0131n eklenmesiyle ilgili daha sonraki sezon al\u0131\u015fveri\u015fleri olabilir.\u201d<\/span><\/p>\n\n\n\n

Guillot, ilgili raf konu\u015fmac\u0131lar\u0131 gibi zamana g\u00f6re ayarlanm\u0131\u015f g\u00f6rsel ma\u011fazac\u0131l\u0131\u011f\u0131n uygulanmas\u0131n\u0131n sezon boyunca \u00f6ne \u00e7\u0131kman\u0131za ve alaka d\u00fczeyini koruman\u0131za yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/span><\/p>\n\n\n\n

G\u00f6rsel ma\u011fazac\u0131l\u0131\u011f\u0131n\u0131z\u0131 uygulamaya gelince, perakendecilere g\u00f6rsel ma\u011fazac\u0131l\u0131\u011f\u0131n\u0131z\u0131 y\u00fcr\u00fctmenin hem do\u011fru hem de yanl\u0131\u015f yolunu g\u00f6sterdi\u011finiz \u201colur ve de\u011fildir\u201d referans \u00e7er\u00e7evesi olu\u015fturman\u0131z\u0131 \u00f6nerir.<\/span><\/p>\n\n\n\n

"Kabul edilebilir sat\u0131\u015f\u0131n bir foto\u011fraf\u0131n\u0131 sergilemek bir zorunluluktur, ancak kabul edilemez sat\u0131\u015f\u0131n birka\u00e7 foto\u011fraf\u0131n\u0131 sergilemek t\u00fcccar\u0131n g\u00f6z\u00fcn\u00fc tazeliyor" diyor.<\/p>\n\n\n\n

\u201cGenellikle markalar\u0131n, ekran\u0131n nas\u0131l olmas\u0131 gerekti\u011fine dair sadece birka\u00e7 kelimeyle ne olmamas\u0131 gerekti\u011fine dair bir resim g\u00f6sterdi\u011fini g\u00f6r\u00fcyorum. Ancak birden fazla g\u00f6r\u00fcnt\u00fc g\u00f6stermek \u00e7ok daha etkili ve sezon \u00f6ncesi beklentilerin tonunu belirliyor.\u201d<\/p>\n\n\n\n

"Olan ve olmayan" materyallerinizi olu\u015fturmak i\u00e7in sezon \u00f6ncesi zaman harcay\u0131n. Envanterinizin sezon boyunca nas\u0131l dalgalanaca\u011f\u0131n\u0131 da g\u00f6z \u00f6n\u00fcnde bulundurdu\u011funuzdan ve bu stok de\u011fi\u015fikliklerine uyum sa\u011flamak i\u00e7in ma\u011fazac\u0131l\u0131k y\u00f6nergeleri haz\u0131rlad\u0131\u011f\u0131n\u0131zdan emin olun.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u201cSezon ilerledik\u00e7e envanter kullan\u0131labilirli\u011fi de\u011fi\u015fir. G\u00fc\u00e7l\u00fc performans g\u00f6steren SKU'lar stoklanmaya ba\u015flar ve d\u00fc\u015f\u00fck performans g\u00f6sterenler, bu envanteri ta\u015f\u0131man\u0131z gerekti\u011finden raflar\u0131 doldurmaya ba\u015flar. Bu noktada kendinize '\u015e\u0130MD\u0130 kabul edilebilir ma\u011fazac\u0131l\u0131k nedir?' diye sormal\u0131s\u0131n\u0131z. Ard\u0131ndan, g\u00f6rsel y\u00fcr\u00fctmeyi d\u00fczeltebilmeniz i\u00e7in "oldu\u011fu ve olmad\u0131\u011f\u0131" foto\u011fraflar\u0131n\u0131 yeniden g\u00f6nderin," diyor Guillot.<\/span><\/p>\n\n\n\n

Ma\u011fazac\u0131l\u0131k y\u00f6nergelerinizi haz\u0131rlad\u0131ktan sonra, y\u00fcr\u00fctmelerini de\u011ferlendirmek i\u00e7in perakende denetimlerini planlay\u0131n ve planlay\u0131n. Ma\u011faza ziyaretlerinizi planlay\u0131n ve tatiller i\u00e7in her \u015feyin zaman\u0131nda olmas\u0131n\u0131 sa\u011flamak i\u00e7in perakende ortaklar\u0131n\u0131zla en k\u0131sa s\u00fcrede koordine edin.<\/span><\/p>\n\n\n\n

Verimlili\u011fi art\u0131rmak, <\/span>bulut tabanl\u0131 bir perakende denetim yaz\u0131l\u0131m\u0131 kullan\u0131n<\/a> birden fazla cihazda \u00e7al\u0131\u015fan ve \u00e7e\u015fitli taraflar\u0131 ayn\u0131 sayfada tutan. H\u0131zl\u0131 bir \u015fekilde ayarlamalar yapabilmeniz i\u00e7in ma\u011faza ve sat\u0131\u015f bilgilerinin ger\u00e7ek zamanl\u0131 olarak g\u00fcncellenmesini sa\u011flay\u0131n. Ne de olsa tatiller tela\u015fl\u0131, bu y\u00fczden h\u0131z \u00e7ok \u00f6nemli.<\/span><\/p>\n\n\n\n

4. \u00d6n\u00fcm\u00fczdeki tatil sezonunda m\u00fc\u015fterilerinizin hayat\u0131n\u0131 kolayla\u015ft\u0131r\u0131n<\/b><\/h2>\n\n\n\n

Tatil promosyonlar\u0131 ve \u00e7arp\u0131c\u0131 g\u00f6r\u00fcnt\u00fcler ba\u015flatmak<\/a> Tatillerde al\u0131\u015fveri\u015f yapanlar\u0131n dikkatini \u00e7ekmek i\u00e7in yapabilece\u011finiz tek \u015fey bunlarla s\u0131n\u0131rl\u0131 de\u011fil.<\/span><\/p>\n\n\n\n

Me\u015fgul t\u00fcketicilerle etkile\u015fim kurman\u0131n kesin yollar\u0131ndan biri, hayatlar\u0131n\u0131 kolayla\u015ft\u0131ran marka olmakt\u0131r. Kendinize sorun, sezon boyunca m\u00fc\u015fterilerinizin ac\u0131 noktalar\u0131 neler? Markan\u0131z bu ac\u0131lar\u0131 nas\u0131l hafifletebilir?<\/span><\/p>\n\n\n\n

Cevap, markan\u0131za ve m\u00fc\u015fterilerinize ba\u011fl\u0131 olacakt\u0131r. Ancak dikkate al\u0131nmas\u0131 gereken baz\u0131 fikirler \u015funlard\u0131r:<\/span><\/p>\n\n\n\n

Hediye k\u0131lavuzlar\u0131 olu\u015fturma <\/b>- En iyi \u00f6nerilerinizi kullan\u0131\u015fl\u0131 bir \u015fekilde derleyerek m\u00fc\u015fterilerinizin m\u00fckemmel hediye i\u00e7in al\u0131\u015fveri\u015f yapma zorunlulu\u011fundan zamandan ve emekten tasarruf edin hediye rehberi<\/a>. Al\u0131\u015fveri\u015f yapanlar\u0131n arad\u0131klar\u0131n\u0131 bulmalar\u0131n\u0131 kolayla\u015ft\u0131rmak i\u00e7in \u00fcr\u00fcnleri fiyat noktas\u0131na, hediye t\u00fcr\u00fcne, al\u0131c\u0131ya veya yukar\u0131dakilerin t\u00fcm\u00fcne g\u00f6re kategorilere ay\u0131r\u0131n.<\/span><\/p>\n\n\n\n

Tatillerde \u00fcr\u00fcnlerinizi nas\u0131l kullanabileceklerine dair i\u00e7erik veya ara\u00e7lara sahip olmak<\/b> \u2013 \u0130nsanlar\u0131n \u00fcr\u00fcnlerinizi sat\u0131n almas\u0131n\u0131 sa\u011flamak harika ama daha da iyisi ne biliyor musunuz? \u00dcr\u00fcn\u00fcn\u00fcz i\u00e7in de\u011fer ve harika kullan\u0131mlar bulmalar\u0131n\u0131 sa\u011flamak. \u0130nsanlara, gelecek tatil sezonunda \u00fcr\u00fcnlerinizi nas\u0131l iyi bir \u015fekilde kullanabilecekleri konusunda fikir veren i\u00e7erikler olu\u015fturun.<\/span><\/p>\n\n\n\n

\u00d6rne\u011fin, <\/span>ara\u015ft\u0131rmalar, yemek tarifi aramalar\u0131n\u0131n genellikle tatil sezonunda artt\u0131\u011f\u0131n\u0131 g\u00f6stermi\u015ftir.<\/a> (Ekim-Aral\u0131k), bu nedenle bir g\u0131da markas\u0131ysan\u0131z, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc i\u00e7erik olarak listeleyen yararl\u0131 tarifler sunmay\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/span><\/p>\n\n\n\n

\u00d6\u011freticiler de hile yapabilir. M\u00fc\u015fterileriniz tatillerde hangi sorular\u0131 soruyor? Hangi faaliyetlere kat\u0131l\u0131rlar? Not al\u0131n ve bu konular etraf\u0131nda e\u011fitim materyalleri olu\u015fturun.<\/span><\/p>\n\n\n\n

Ve kendinizi metinle s\u0131n\u0131rlamay\u0131n. G\u00f6r\u00fcnt\u00fcler ve video gibi g\u00f6rsel i\u00e7erikler de ilgi \u00e7ekici olabilir. Direkt\u00f6r\u00fc Cyndi Pyburn, "CPG \u015firketleri, al\u0131\u015fveri\u015f yapanlarla ba\u011flant\u0131 kurman\u0131n yarat\u0131c\u0131 yollar\u0131 olarak tatil videolar\u0131 olu\u015fturmay\u0131 d\u00fc\u015f\u00fcnmelidir" dedi. <\/span>Sklar Wilton ve Ortaklar\u0131<\/a>.<\/span><\/p>\n\n\n\n

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\u201cVideolar, insanlara yenilik\u00e7i tatil fikirleriyle ilham vermeye yard\u0131mc\u0131 oluyor. \u0130nsanlar\u0131n evlerini tipik olarak nas\u0131l dekore edeceklerine, tatil partilerine ev sahipli\u011fi yapacaklar\u0131na ve aile ve arkada\u015f toplant\u0131lar\u0131 i\u00e7in \u015fenlikli yemekler pi\u015fireceklerine dair yeni ve farkl\u0131 yakla\u015f\u0131mlar\u0131 ke\u015ffetmelerine yard\u0131mc\u0131 olmak i\u00e7in m\u00fckemmeller.\u201d \u2013 Cyndi Pyburn, Direkt\u00f6r, Sklar Wilton & Associates<\/p>\n<\/blockquote>\n\n\n\n

\u0130stek listelerini ayarlama<\/b> \u2013 M\u00fc\u015fterilerinizin hayat\u0131n\u0131 kolayla\u015ft\u0131rabilecek ba\u015fka bir \u015fey? \u0130stek listesi. Al\u0131\u015fveri\u015f yapanlar\u0131n istedikleri \u00fcr\u00fcnleri tek bir yere koymas\u0131na izin vermek, hediye verenlerin do\u011fru \u00fcr\u00fcnleri bulmas\u0131n\u0131 ve sat\u0131n almas\u0131n\u0131 h\u0131zland\u0131r\u0131r.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

5. \u00dcr\u00fcnlerinizi di\u011fer hediye rehberlerine, toplamalara veya incelemelere yerle\u015ftirmek i\u00e7in \u00e7al\u0131\u015f\u0131n<\/b><\/h2>\n\n\n\n

Pek \u00e7ok t\u00fcketici, fikirler ve al\u0131\u015fveri\u015f ilham\u0131 i\u00e7in etkileyicilerin ve medya yay\u0131nlar\u0131n\u0131n hediye rehberlerine g\u00fcvenir, bu nedenle sekt\u00f6r\u00fcn\u00fczdeki tatil hediyesi toplamalar\u0131nda veya rehberlerinde yer almak, markan\u0131za \u00e7ok ihtiya\u00e7 duyulan te\u015fhiri sa\u011flayabilir.<\/span><\/p>\n\n\n\n

\u0130lgili yay\u0131nlardan yazarlar ve edit\u00f6rler ile blog yazarlar\u0131 ve etkileyiciler<\/a> \u00fcr\u00fcnlerinizi tatil \u00f6zetlerine dahil etmeyi d\u00fc\u015f\u00fcn\u00fcp d\u00fc\u015f\u00fcnmeyeceklerini g\u00f6rmek i\u00e7in sekt\u00f6r\u00fcn\u00fczde. <\/p>\n\n\n\n

\"Influencer
Resim kredisi: jillianharris.com<\/a>
Jillian Harris'in koleksiyonu geni\u015f bir ma\u011faza yelpazesinden \u015f\u0131k par\u00e7alar i\u00e7eriyor<\/figcaption><\/figure>\n\n\n\n

Yay\u0131nlar ve bloglar genellikle bu par\u00e7alar\u0131 aylar \u00f6ncesinden planlar, bu nedenle \u015fimdi sunumunuzu g\u00f6ndermek i\u00e7in m\u00fckemmel bir zaman olacakt\u0131r.<\/span><\/p>\n\n\n\n

6. Tatillerde yapmaman\u0131z gereken \u015feyleri netle\u015ftirin<\/b><\/h2>\n\n\n\n

Tatilde yap\u0131lacaklar listenizin haritas\u0131n\u0131 \u00e7\u0131karmak \u00f6nemlidir, ancak yapmaman\u0131z gereken \u015feyleri de belirlemeyi unutmay\u0131n.<\/span><\/p>\n\n\n\n

Clary'ye g\u00f6re, CPG ve perakende \u015firketlerinin atmas\u0131 gereken genellikle g\u00f6zden ka\u00e7an bir ad\u0131m, "ger\u00e7ek d\u00f6nemden \u00f6nce t\u00fcm gereksiz dikkat da\u011f\u0131n\u0131kl\u0131\u011f\u0131n\u0131 ve g\u00fcr\u00fclt\u00fcy\u00fc" ortadan kald\u0131rmakt\u0131r.<\/span><\/p>\n\n\n\n

\n

"\u015eirketlerin, geli\u015ftirme \u00e7al\u0131\u015fmalar\u0131n\u0131n bu kritik a\u015famalarda aksama s\u00fcresine neden olmamas\u0131n\u0131 sa\u011flamak i\u00e7in yeni projelerde veya teknoloji platformlar\u0131nda bir "dondurma" uygulad\u0131\u011f\u0131n\u0131 g\u00f6rmek olduk\u00e7a yayg\u0131n." \u2013 Bob Clary, Pazarlama Direkt\u00f6r\u00fc, DevelopIntelligence<\/b><\/p>\n<\/blockquote>\n\n\n\n

Tatil sezonundan \u00f6nce Ekim'den Aral\u0131k'a kadar yap\u0131lmamas\u0131 gereken g\u00f6revleri veya projeleri listelemek i\u00e7in biraz zaman ay\u0131r\u0131n, ard\u0131ndan bu listeyi ekibinizin geri kalan\u0131yla payla\u015f\u0131n.<\/span><\/p>\n\n\n\n

Yazar hakk\u0131nda:<\/strong><\/p>\n\n\n

\n
\"francesanicasio\"<\/figure>\n<\/div>\n\n\n
<\/i>Francesca Nicasio<\/a> Perakende trendleri ve t\u00fcccarlar\u0131n sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131na, m\u00fc\u015fteri hizmetlerini iyile\u015ftirmelerine ve genel olarak daha iyi perakendeciler olmalar\u0131na yard\u0131mc\u0131 olacak ipu\u00e7lar\u0131 hakk\u0131nda yazmaya kendini adam\u0131\u015f serbest yazar ve i\u00e7erik stratejistidir.<\/em><\/div>","protected":false},"excerpt":{"rendered":"

A\u011fustos olabilir, ancak perakende veya CPG alan\u0131nda \u00e7al\u0131\u015f\u0131yorsan\u0131z, o zaman akl\u0131n\u0131z muhtemelen Kas\u0131m veya Aral\u0131k'tad\u0131r (yani tatil sezonu). Ve de\u011filse, tatilleri d\u00fc\u015f\u00fcnmeye ba\u015flaman\u0131n tam zaman\u0131. Y\u00f6netim kurulu genelindeki markalar, al\u0131\u015fveri\u015f yapanlara ula\u015fmak ve onlar\u0131 d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in A-oyunlar\u0131n\u0131 kesinlikle getirecek, \u2026 CPG'ler: Ba\u015far\u0131l\u0131 Bir Tatil Sezonu Sa\u011flamak i\u00e7in 6 Ad\u0131m<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196,11682095],"tags":[454459303,39114115,20386393],"class_list":["post-3046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","category-cpgs","tag-cpg-merchandising","tag-holiday-merchandising","tag-store-execution"],"yoast_head":"\nCPGs: 6 Steps to Ensure a Successful Holiday Season<\/title>\n<meta name=\"description\" content=\"Need help preparing for the holidays? 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