{"id":2987,"date":"2021-10-26T15:15:54","date_gmt":"2021-10-26T20:15:54","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2987"},"modified":"2024-11-28T14:25:47","modified_gmt":"2024-11-28T19:25:47","slug":"fiziksel-perakendede-basariyi-yakalayan-4-dijital-oncelikli-marka","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/4-digital-first-brands-that-found-success-in-brick-and-mortar-retail\/","title":{"rendered":"Tu\u011fla ve Har\u00e7 Perakendesinde Ba\u015far\u0131 Bulan Dijitalde \u0130lk 4 Marka\u2026"},"content":{"rendered":"

\u2026ve Onlardan \u00d6\u011frenebilecekleriniz<\/strong><\/h2>\n\n\n\n

Art\u0131k her \u015fey internete mi ta\u015f\u0131n\u0131yor? E-ticaret, abonelikler, teslimat hizmetleri ile - \u00fccretsiz g\u00f6nderimin her zamankinden daha pop\u00fcler olmas\u0131ndan bahsetmiyorum bile - t\u00fcketicilerin hala d\u0131\u015far\u0131 \u00e7\u0131k\u0131p al\u0131\u015fveri\u015f yapma ihtiyac\u0131 olup olmad\u0131\u011f\u0131n\u0131 merak edebilirsiniz.<\/span><\/p>\n\n\n\n

K\u0131sa cevap evet. T\u00fcketiciler fiziksel ma\u011fazalara ak\u0131n etmeye devam ediyor ve sat\u0131n almalar\u0131n \u00e7o\u011fu \u00e7evrimd\u0131\u015f\u0131 ger\u00e7ekle\u015fiyor.<\/span> ABD Say\u0131m B\u00fcrosuna g\u00f6re<\/a>2023'\u00fcn ilk \u00e7eyre\u011finde online sat\u0131\u015flar 15.1%<\/strong> toplam sat\u0131\u015flar.<\/span><\/p>\n\n\n\n

Ger\u00e7ek bir varl\u0131\u011f\u0131 olmayan CPG'ler gelir f\u0131rsatlar\u0131n\u0131 ka\u00e7\u0131r\u0131yor olabilir. Bu nedenle, a\u011f\u0131rl\u0131kl\u0131 olarak \u00e7evrimi\u00e7i i\u015f yapan bir markaysan\u0131z, ger\u00e7ek hayattaki f\u0131rsatlar\u0131 ke\u015ffetmenin zaman\u0131 gelmi\u015f olabilir.<\/span><\/p>\n\n\n\n

Bunu ba\u015farman\u0131za yard\u0131mc\u0131 olmak i\u00e7in, \u00e7evrimd\u0131\u015f\u0131 giri\u015fimleri ba\u015far\u0131yla ba\u015flatan dijital \u00f6ncelikli markalar\u0131n bir \u00f6zetini burada bulabilirsiniz.<\/span><\/p>\n\n\n\n

1. Ek da\u011f\u0131t\u0131m elde etmek i\u00e7in Target ile d\u00fcr\u00fcst ortaklar<\/span><\/h2>\n\n\n\n

Mevcut perakendecilerle ekip olu\u015fturmak, CPG'lerin da\u011f\u0131t\u0131mlar\u0131n\u0131 geni\u015fletmesine yard\u0131mc\u0131 olabilir. Bunu yapan bir marka \u00f6rne\u011fi, Jessica Alba taraf\u0131ndan kurulan ve bebek \u00fcr\u00fcnleri, ki\u015fisel bak\u0131m \u00fcr\u00fcnleri ve ev e\u015fyalar\u0131 satan bir CPG \u015firketi olan Honest. 2014 y\u0131l\u0131nda, Honest, \u00fcr\u00fcnlerini \u00fclke \u00e7ap\u0131ndaki perakendeci lokasyonlar\u0131nda piyasaya s\u00fcrmek i\u00e7in Target ile ortakl\u0131k kurdu.<\/span><\/p>\n\n\n\n

Tak\u0131m \u00e7al\u0131\u015fmas\u0131 bir ba\u015far\u0131yd\u0131. Target'ta hala d\u00fcr\u00fcst \u00fcr\u00fcnler sat\u0131l\u0131yor ve markan\u0131n \u00fcr\u00fcn yelpazesi 2014'ten bu yana neredeyse iki kat\u0131na \u00e7\u0131kt\u0131. Bu y\u0131l\u0131n ba\u015flar\u0131nda iki \u015firket, Alba'n\u0131n cilt bak\u0131m ve makyaj \u00fcr\u00fcnleri serisi Honest Beauty'nin de Target'a geldi\u011fini duyurdu. <\/span>LA Times'a g\u00f6re<\/a>, bu ortakl\u0131\u011f\u0131n "Hedef maruz kalma yoluyla $10 milyona en az $8 milyon daha ekleyerek markan\u0131n hacmini ikiye katlama potansiyeli" var. <\/span><\/p>\n\n\n\n

Anahtar paket servisi:<\/b> Yerle\u015fik perakendeciler arac\u0131l\u0131\u011f\u0131yla da\u011f\u0131t\u0131m alman\u0131n markan\u0131z i\u00e7in i\u015fe yaray\u0131p yaramayaca\u011f\u0131n\u0131 g\u00f6r\u00fcn. Yine de bu rotaya gitmeye karar verirseniz,<\/span> perakende orta\u011f\u0131n\u0131zla yak\u0131n \u00e7al\u0131\u015f\u0131n<\/a>. Onlar\u0131 planlama s\u00fcrecine dahil edin ve ortak hedefler belirleyin.<\/span><\/p>\n\n\n\n

Ba\u015fka bir ipucu? Perakendecinin markan\u0131z\u0131 ta\u015f\u0131mas\u0131n\u0131 zorla\u015ft\u0131rmay\u0131n. <\/span><\/p>\n\n\n\n

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\u201cPerakendecili\u011fe ge\u00e7i\u015f yapmak istiyorsan\u0131z, perakendecilerin markan\u0131za \u015fans vermesini kolayla\u015ft\u0131rd\u0131\u011f\u0131n\u0131zdan emin olun. Onlar\u0131 size bir \u015fans vermeye te\u015fvik etmek i\u00e7in minimumlar\u0131 d\u00fc\u015f\u00fck tutun.\u201d \u2013 Kat Rosati, Marka M\u00fcd\u00fcr\u00fc Giyim G\u00fc\u00e7lendirici<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n

\u0130\u015fte bir i\u015faret daha: ortakl\u0131\u011f\u0131n\u0131z\u0131n etraf\u0131nda bir s\u0131\u00e7rama yap\u0131n. Bas\u0131na duyurun ve \u00f6nemli kilometre ta\u015flar\u0131n\u0131 payla\u015f\u0131n. Target and Honest'in birinci y\u0131ld\u00f6n\u00fcm\u00fcnde Alba, ortak markal\u0131 s\u00fcslemelerle tamamlanm\u0131\u015f bir parti verdi. D\u00fcr\u00fcst G\u00fczellik Mart 2017'de piyasaya s\u00fcr\u00fcld\u00fc\u011f\u00fcnde, Target bir blog yaz\u0131s\u0131<\/a> duyuruya ve Alba ile bir r\u00f6portaj yapt\u0131.<\/span> <\/p>\n\n\n\n

Target ve Honest aras\u0131ndaki bu ortak giri\u015fimler, bir CPG ve perakendeci ortakl\u0131\u011f\u0131n\u0131n ne kadar harika olabilece\u011finin bir kan\u0131t\u0131d\u0131r! Perakendeye girmeye karar verirseniz, ortaklar\u0131n\u0131zla ayn\u0131 t\u00fcrden bir ili\u015fki kurmaya \u00e7al\u0131\u015f\u0131n.<\/span><\/p>\n\n\n\n

2. Harry's markal\u0131 bir k\u00f6\u015fe d\u00fckkan\u0131 a\u00e7ar<\/span><\/h2>\n\n\n\n

Ger\u00e7ek mekandaki varl\u0131\u011f\u0131n\u0131za tamamen sahip olmay\u0131 ve al\u0131\u015fveri\u015f deneyimini kontrol etmeyi tercih eden bir markaysan\u0131z, ad\u0131n\u0131za fiziksel bir ma\u011faza kurmak daha iyi bir se\u00e7enek olabilir. Bu, di\u011fer CPG'lerle ilgiyi (okuma: raf alan\u0131) payla\u015fmadan markan\u0131z\u0131 sergilemenize olanak tan\u0131r. Ayr\u0131ca, m\u00fc\u015fterilerinizin yolculu\u011fu \u00fczerinde size daha fazla kontrol sa\u011flar.<\/span><\/p>\n\n\n\n

Harry's, ger\u00e7ek bir mekanda faaliyet g\u00f6steren bir ma\u011faza a\u00e7maya karar veren dijital ilk markan\u0131n bir \u00f6rne\u011fidir. \u0130nternette sad\u0131k bir takip\u00e7i kitlesi olu\u015fturduktan sonra \u015firket, \u201cHarry'nin K\u00f6\u015fe D\u00fckkan\u0131<\/a>\u201dNew York'ta. Erkeklerin bak\u0131m \u00fcr\u00fcnleri sat\u0131n alabilecekleri, bilgili ve deneyimli berberlerden sa\u00e7lar\u0131n\u0131 kestirebilecekleri ve t\u0131ra\u015f olabilecekleri modern ama samimi bir alan.<\/span><\/p>\n\n\n\n

Anahtar paket servisi:<\/b> Markal\u0131 bir ma\u011faza kurmaya karar verirseniz, Harry'nin oyun kitab\u0131ndan bir sayfa al\u0131n ve \u00fcr\u00fcnlerinizin yan\u0131 s\u0131ra hizmetler (veya deneyimler) sunun.<\/span><\/p>\n\n\n\n

Unutmay\u0131n, fiziksel perakende ba\u015far\u0131s\u0131 i\u00e7in \u00e7\u0131ta bu g\u00fcnlerde ger\u00e7ekten \u00e7ok y\u00fcksek. Al\u0131\u015fveri\u015f yapanlara, fiziksel ma\u011fazan\u0131z i\u00e7in \u00e7evrimi\u00e7i sipari\u015f vermekten vazge\u00e7meleri i\u00e7in ikna edici bir neden vermeniz gerekir. Do\u011fru \u00fcr\u00fcn \u00e7e\u015fitlili\u011fine sahip olmak iyidir, ancak yeterli de\u011fildir. M\u00fc\u015fterileriniz i\u00e7in fiziksel perakende deneyimini nas\u0131l bir sonraki seviyeye ta\u015f\u0131yabilece\u011finizi bulman\u0131z gerekiyor.<\/span><\/p>\n\n\n\n

3. Indochino, Kuzey Amerika'da showroomlar kuruyor<\/span><\/h2>\n\n\n\n

Markal\u0131 bir fiziksel ma\u011faza a\u00e7mak kesinlikle \u00f6d\u00fcllendirici olabilir ve m\u00fc\u015fterilerinizin markan\u0131z\u0131 yeni yollarla deneyimlemelerini sa\u011flayabilir. Bununla birlikte, b\u00fcy\u00fck bir zorlukla geliyor: envanter y\u00f6netimi.<\/span><\/p>\n\n\n\n

Do\u011fru zamanda do\u011fru \u00fcr\u00fcnlere sahip oldu\u011funuzdan emin olmak zor bir denge olabilir. Operasyonlar\u0131n\u0131z fiziksel stok kontrol\u00fc yapacak donan\u0131ma sahip de\u011filse, tam te\u015fekk\u00fcll\u00fc bir fiziksel ma\u011faza ba\u015flatmay\u0131 ertelemek isteyebilirsiniz.<\/span><\/p>\n\n\n\n

Bunun yerine bir showroom kurmay\u0131 d\u00fc\u015f\u00fcn\u00fcn. Bu, \u00e7ok fazla \u00fcr\u00fcn stoklamak zorunda kalmadan t\u00fcm \u00fcr\u00fcn yelpazenizi (veya en az\u0131ndan \u00e7o\u011funu) sergilemenize olanak tan\u0131r.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u0130\u015fte nas\u0131l \u00e7al\u0131\u015f\u0131r: m\u00fc\u015fteriler, \u00fcr\u00fcnlerinize g\u00f6z atmak ve denemek i\u00e7in showroom'a gelir. Hatta sahadaki bir uzmandan tavsiye ve ki\u015fiselle\u015ftirilmi\u015f ipu\u00e7lar\u0131 bile alabilirler. Ancak bir personel, denedikleri \u00fcr\u00fcnleri eve g\u00f6t\u00fcrmek yerine \u00fcr\u00fcn\u00fc m\u00fc\u015fteri i\u00e7in sipari\u015f eder ve onlara g\u00f6nderir.<\/span><\/p>\n\n\n\n

\u00c7inhindi<\/a>Ki\u015fiye \u00f6zel tak\u0131m elbiseleri maliyetinin \u00e7ok alt\u0131nda sunan bir \u015firket olan , tu\u011fla ve har\u00e7 sergi salonlar\u0131yla harika bir i\u015f \u00e7\u0131kard\u0131. Ki\u015fiye \u00f6zel tak\u0131mlara sahip olmak isteyen ancak \u00e7evrimi\u00e7i sat\u0131n almaya hevesli olmayan m\u00fc\u015fteriler, kendilerine yak\u0131n bir Indochino showroom'unda randevu alabilirler (\u015fu anda Kuzey Amerika'da 17 yer var).<\/span><\/p>\n\n\n\n

Oradayken, bir Stil Rehberi onlar\u0131n \u00f6l\u00e7\u00fclerini alacak, kuma\u015f se\u00e7imlerinde onlara yol g\u00f6sterecek ve \u015fekillendirme konusunda ki\u015fiselle\u015ftirilmi\u015f tavsiyelerde bulunacak.<\/span><\/p>\n\n\n\n

Anahtar paket servisi:<\/b> Showroomlar s\u00f6z konusu oldu\u011funda, daha az envanter ta\u015f\u0131yor olabilirsiniz, ancak deneyimi ikiye katlaman\u0131z gerekecek. Yine, ma\u011fazan\u0131zda sunabilece\u011finiz benzersiz \u015feyleri ve hizmetleri d\u00fc\u015f\u00fcn\u00fcn. \u00dcr\u00fcnlerinizi sergilemenin yan\u0131 s\u0131ra de\u011fer sa\u011flamak i\u00e7in ba\u015fka ne yapabilirsiniz? <\/span><\/p>\n\n\n\n

Uzmanl\u0131\u011f\u0131n\u0131z\u0131 sunabilir veya bir topluluk duygusu sa\u011flayabilirsiniz. Belki ma\u011faza i\u00e7i e\u011flence sa\u011flayabilirsin. Ya da neden yukar\u0131dakilerin hepsi de\u011fil?<\/span><\/p>\n\n\n\n

Indochino'nun ne yapt\u0131\u011f\u0131n\u0131 bir d\u00fc\u015f\u00fcn\u00fcn. Ki\u015fiselle\u015ftirilmi\u015f stil tavsiyelerinin yan\u0131 s\u0131ra, Indochino showroom'lar\u0131, m\u00fc\u015fterilerin (\u00f6zellikle damatlar ve sa\u011fd\u0131\u00e7lar\u0131) tak\u0131labilecekleri ve akranlar\u0131 \u00f6l\u00e7\u00fcmlerini al\u0131rken zaman ge\u00e7irebilecekleri konforlu kanepeler ve hatta lang\u0131rt masalar\u0131 ile d\u00f6\u015fenmi\u015ftir.<\/span><\/p>\n\n\n\n

4. ModCloth, pop-up ma\u011fazalar\u0131 kullanarak sular\u0131 test eder<\/span><\/h2>\n\n\n\n

Sadece \u00e7evrimd\u0131\u015f\u0131 perakendecilikle u\u011fra\u015f\u0131yorsan\u0131z, bir pop-up ma\u011fazaya sahip olmak iyi bir yoldur. Pop-up'lar, gayrimenkul, envanter ve kal\u0131c\u0131 personel ile birlikte gelen b\u00fcy\u00fck yat\u0131r\u0131mlar olmadan tu\u011fla ve harca girmenizi sa\u011flar. Pop-up'lar ayr\u0131ca (hen\u00fcz) tam olarak girmeden fiziksel perakendeye ba\u015flaman\u0131za izin verir.<\/span><\/p>\n\n\n\n

Dijitalde bir ilk olan bir giyim markas\u0131 olan ModCloth, tu\u011fla ve har\u00e7la dalmaya ba\u015flamadan \u00f6nce pop-up rotay\u0131 se\u00e7meye karar verdi. 2016 y\u0131l\u0131nda kal\u0131c\u0131 bir yer a\u00e7madan \u00f6nce ModCloth, \u201cIRL Turu<\/a>ABD'nin her yerinde pop-up ma\u011fazalar\u0131 ba\u015flatt\u0131\u011f\u0131.<\/span><\/p>\n\n\n\n

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Rafineri olarak 29<\/span> raporlar<\/a>, "Bu a\u00e7\u0131l\u0131r pencereler, ModCloth \u00e7al\u0131\u015fanlar\u0131n\u0131n ve karar vericilerin mevcut ve potansiyel m\u00fc\u015fteri tabanlar\u0131yla do\u011frudan etkile\u015fim kurmas\u0131na, onun be\u011fendi\u011fi veya nefret etti\u011fi \u015feyleri g\u00f6rmesine ve ki\u015fisel bir ortamda samimi geri bildirim toplamas\u0131na olanak sa\u011flad\u0131." <\/span><\/p>\n<\/blockquote>\n\n\n\n

Ba\u015fka bir deyi\u015fle, ModCloth pop-up ma\u011fazalar\u0131n\u0131 pazar ara\u015ft\u0131rmas\u0131 yapmak ve fikirlerini test etmek i\u00e7in kulland\u0131, b\u00f6ylece kal\u0131c\u0131 bir \u015fube a\u00e7ma zaman\u0131 geldi\u011finde \u015firket tam olarak ne yapaca\u011f\u0131n\u0131 biliyordu.<\/span><\/p>\n\n\n\n

Anahtar paket servisi:<\/b> Pop-up ma\u011fazalar konseptleri, \u00fcr\u00fcnleri ve konumlar\u0131 test etmek i\u00e7in harikad\u0131r. Bir ma\u011fazan\u0131n belirli bir alana uygun olup olmad\u0131\u011f\u0131ndan emin de\u011filseniz, \u00f6rne\u011fin belirli bir ma\u011faza format\u0131 veya \u00fcr\u00fcn\u00fcyle denemeler yapmak istiyorsan\u0131z, sular\u0131 test etmek i\u00e7in bir pop-up ma\u011faza kurmay\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/span><\/p>\n\n\n\n

Ger\u00e7ek mekanda faaliyet g\u00f6steren dijital ilk CPG'ler i\u00e7in daha fazla i\u015faret\u00e7i<\/span><\/h2>\n\n\n\n

Umar\u0131m yukar\u0131daki \u00f6rnekler, dijital markalar\u0131n fiziksel perakendeye nas\u0131l giri\u015f yapabilece\u011fi konusunda size sa\u011flam bir fikir vermi\u015ftir. Ma\u011faza kurulumunu \u00e7evrimd\u0131\u015f\u0131 yapmak istiyorsan\u0131z akl\u0131n\u0131zda bulundurman\u0131z gereken ek en iyi uygulamalar a\u015fa\u011f\u0131da verilmi\u015ftir.<\/span><\/p>\n\n\n\n

Veri odakl\u0131 olun<\/span><\/h3>\n\n\n\n

Ger\u00e7ek\u00e7i yoldan gitmek \u00f6nemli bir \u00e7abad\u0131r ve karar\u0131n\u0131z\u0131 desteklemek i\u00e7in sa\u011flam say\u0131lara ve i\u00e7g\u00f6r\u00fclere ihtiyac\u0131n\u0131z vard\u0131r. Bunu nas\u0131l yapt\u0131n? Verilerinize bak\u0131n.<\/span><\/p>\n\n\n\n

\"Program<\/a><\/figure>\n\n\n\n

M\u00fc\u015fterilerinizin sitenize g\u00f6z atarken davran\u0131\u015flar\u0131n\u0131 inceleyin. Neye bak\u0131yorlar? Sonunda ne sat\u0131n al\u0131yorlar? Hangi sorular\u0131 soruyorlar? Bunlar\u0131 ara\u015ft\u0131rmak, \u00fcr\u00fcn sat\u0131\u015f\u0131, pazarlama ve sat\u0131\u015f kararlar\u0131 verirken kullanabilece\u011finiz trendleri ve bilgileri bulman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n\n\n\n

Kurucusu Chris Allen, "\u00c7evrimi\u00e7i markalar, m\u00fc\u015fterilerle dijital etkile\u015fimler yoluyla belirli g\u00f6r\u00fcn\u00fcrl\u00fck avantajlar\u0131na sahip" diyor. <\/span>Firma A\u011fac\u0131, Inc<\/a>.<\/span><\/p>\n\n\n\n

\u201cWeb ve mobil analitik ara\u00e7 setleri, m\u00fc\u015fterilerin neyle ilgilendi\u011fini, nerede ya\u015fad\u0131klar\u0131n\u0131 ve belirli \u00fcr\u00fcn kategorileri i\u00e7in ne kadar \u00f6demeye istekli olduklar\u0131n\u0131 g\u00f6rmelerine yard\u0131mc\u0131 oluyor. Bu verilerin derinlemesine analizi, y\u00fcz y\u00fcze etkile\u015fimler yoluyla kar\u015f\u0131l\u0131\u011f\u0131n\u0131 verebilecek f\u0131rsatlara yol a\u00e7an belirli e\u011filimleri ortaya \u00e7\u0131karabilir."<\/span><\/p>\n\n\n\n

Rosati de benzer tavsiyelerde bulunuyor ve CPG'lerin verilerin kendilerine ne s\u00f6yledi\u011fine dikkat etmesi gerekti\u011fini s\u00f6yl\u00fcyor.<\/span><\/p>\n\n\n\n

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\u201cDijital \u00f6ncelikli markalar i\u00e7in perakendeye giri\u015fte g\u00f6rd\u00fc\u011f\u00fcm en b\u00fcy\u00fck \u015fey, perakendeye girme \u00e7abalar\u0131n\u0131 destekleyecek yeterli pazar oldu\u011fundan emin olmakt\u0131r. Markalar\u0131n, m\u00fc\u015fterilerinin kim oldu\u011fu ve nerede bulunduklar\u0131 konusunda stratejik olmalar\u0131 gerekir.<\/span><\/p>\n\n\n\n

Veriler ne diyor? Belirli bir alanda perakendeyi denemeye de\u011fecek bir m\u00fc\u015fteri yo\u011funlu\u011fu var m\u0131?\u201d \u2013 Kat Rosati, Apparel Booster Marka M\u00fcd\u00fcr\u00fc<\/span><\/p>\n<\/blockquote>\n\n\n\n

Bunlar, \u00e7evrimd\u0131\u015f\u0131 bir strateji haz\u0131rlarken ele alman\u0131z gereken sorulardan sadece birka\u00e7\u0131. Ger\u00e7ek\u00e7i inisiyatiflerinizi ba\u015flatmadan \u00f6nce bunlar\u0131 \u00fct\u00fcleyin.<\/span><\/p>\n\n\n\n

\u00c7evrimd\u0131\u015f\u0131 ve \u00e7evrim i\u00e7i sistemlerinizin ba\u011fl\u0131 oldu\u011fundan emin olun<\/span><\/h3>\n\n\n\n

\u00c7ok kanall\u0131 bir marka olmak, yani al\u0131\u015fveri\u015f yapanlar\u0131n fiziksel ve dijital kanallardan al\u0131\u015fveri\u015f yapmas\u0131na izin vermek, \u00f6zellikle \u00e7evrimi\u00e7i bir CPG iseniz \u00e7ok \u00f6nemlidir. M\u00fc\u015fterileriniz (\u00f6zellikle ge\u00e7mi\u015fte e-ticaret sitenizden al\u0131\u015fveri\u015f yapm\u0131\u015f olanlar) \u00e7evrimi\u00e7i ve \u00e7evrimd\u0131\u015f\u0131 ma\u011fazalar\u0131n\u0131z\u0131 birbirine ba\u011flamak isteyecektir, bu nedenle bunu yapmalar\u0131na izin vermenin bir yolunu bulman\u0131z gerekir.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Cevap teknolojinizde yat\u0131yor. \u00c7evrimi\u00e7i ve \u00e7evrimd\u0131\u015f\u0131 sistemleriniz, m\u00fc\u015fterilere fiziksel ve dijital kanallar \u00fczerinden sat\u0131\u015f yapman\u0131za ve hizmet vermenize olanak sa\u011flamak i\u00e7in s\u0131k\u0131 bir \u015fekilde entegre edilmelidir. Ayr\u0131ca m\u00fc\u015fterilerinizin bir kanaldan di\u011ferine ge\u00e7erken al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131n\u0131 g\u00f6rmenizi sa\u011flayacak sistemlere sahip olmal\u0131s\u0131n\u0131z. Bu, ileriye d\u00f6n\u00fck daha ak\u0131ll\u0131 kararlar almak i\u00e7in gerekli bilgileri edinmenizi sa\u011flayacakt\u0131r.<\/span><\/p>\n\n\n\n

Ger\u00e7ek mekanda faaliyet g\u00f6steren ma\u011fazalar\u0131n\u0131z\u0131 denetleyin<\/span><\/h3>\n\n\n\n

\u0130ster bir perakendeciyle ortak olun, ister markal\u0131 bir ma\u011faza, showroom veya pop-up i\u015fletiyor olun, giri\u015fimlerinizin do\u011fru bir \u015fekilde y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcnden emin olman\u0131z gerekir. Ger\u00e7ek\u00e7i \u00e7abalar\u0131n\u0131z\u0131 ba\u015flatmadan \u00f6nce kendinize \u015funu sorun: <\/span>ba\u015far\u0131 neye benziyor?<\/span><\/i><\/p>\n\n\n\n

Hedeflerinizi ve temel performans g\u00f6stergelerinizi belirleyin ve ard\u0131ndan <\/span>ma\u011faza denetimleri yapmak<\/a> hedeflerinize ula\u015f\u0131l\u0131p ula\u015f\u0131lmad\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Denetimler h\u0131zl\u0131 bir \u015fekilde tamamlanmal\u0131 ve g\u00f6zden ge\u00e7irilmelidir. Fiziksel perakende ba\u015far\u0131s\u0131n\u0131n anahtar\u0131, h\u0131zl\u0131 bir \u015fekilde uygulayabilmek ve uyum sa\u011flayabilmektir. Ayr\u0131ca, fiziksel perakende sat\u0131\u015f b\u00fcy\u00fck bir yat\u0131r\u0131m gerektirir ve uzun s\u00fcreli uyumluluk sorunlar\u0131yla u\u011fra\u015fmay\u0131 g\u00f6ze alamazs\u0131n\u0131z.<\/span><\/p>\n\n\n\n

Bu nedenle bulut tabanl\u0131 bir denetim yaz\u0131l\u0131m\u0131 kullanman\u0131z \u015fiddetle tavsiye edilir. Bu t\u00fcr \u00e7\u00f6z\u00fcmler, sizin ve ekibinizin denetim verilerini ger\u00e7ek zamanl\u0131 olarak g\u00f6r\u00fcnt\u00fclemenize olanak tan\u0131r, b\u00f6ylece uyumlulukla ilgili endi\u015felerin ortaya \u00e7\u0131kmas\u0131 durumunda hemen d\u00fczeltici eylem<\/a>.<\/span><\/p>\n\n\n\n

Yazar hakk\u0131nda:<\/p>\n\n\n

\n
\"francesanicasio\"<\/figure>\n<\/div>\n\n\n
<\/i>Francesca Nicasio<\/a> Perakende trendleri ve t\u00fcccarlar\u0131n sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131na, m\u00fc\u015fteri hizmetlerini iyile\u015ftirmelerine ve genel olarak daha iyi perakendeciler olmalar\u0131na yard\u0131mc\u0131 olacak ipu\u00e7lar\u0131 hakk\u0131nda yazmaya kendini adam\u0131\u015f serbest yazar ve i\u00e7erik stratejistidir.<\/em><\/div>","protected":false},"excerpt":{"rendered":"

\u2026ve Onlardan Ne \u00d6\u011frenebilirsiniz? Art\u0131k her \u015fey \u00e7evrimi\u00e7i mi ilerliyor? E-ticaret, abonelikler, teslimat hizmetleri - \u00fccretsiz g\u00f6nderimin her zamankinden daha pop\u00fcler olmas\u0131ndan bahsetmiyorum bile - t\u00fcketicilerin hala d\u0131\u015far\u0131 \u00e7\u0131k\u0131p al\u0131\u015fveri\u015f yapma ihtiyac\u0131 olup olmad\u0131\u011f\u0131 merak edilebilir. K\u0131sa cevap evet. T\u00fcketiciler fiziksele ak\u0131n etmeye devam ediyor\u2026 Tu\u011fla ve Har\u00e7 Perakendesinde Ba\u015far\u0131 Bulan Dijitalde \u0130lk 4 Marka\u2026<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[396542,11682095],"tags":[12270728,201029,573863350],"class_list":["post-2987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-trends","category-cpgs","tag-brick-and-mortar-retail","tag-cpg","tag-cpg-store-execution"],"yoast_head":"\n4 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Perakende i\u015f ortaklar\u0131n\u0131zla ayn\u0131 fikirde olmad\u0131\u011f\u0131n\u0131z\u0131 hissetti\u011finiz oluyor mu? Bu sorulara ba\u015f\u0131n\u0131z\u0131 sall\u0131yorsan\u0131z, belki de perakende stratejinizde \u00f6nemli bir unsur eksiktir: i\u015f birli\u011fi. 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Noel, geleneksel perakendeciler i\u00e7in \u00f6nemli olsa da (sadece ABD'de dekorasyon, parti, yiyecek ve hediyelere $1 trilyondan fazla harcama yap\u0131ld\u0131), ba\u015far\u0131l\u0131 bir d\u00f6rd\u00fcnc\u00fc \u00e7eyrek ge\u00e7irmek \u015fu anlama geliyor...","rel":"","context":""\u2744\ufe0f Seasonal" i\u00e7inde","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/tr\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3469,"url":"https:\/\/blog.bindy.com\/tr\/5-essential-components-for-a-successful-in-store-cpg-launch\/","url_meta":{"origin":2987,"position":4},"title":"Ba\u015far\u0131l\u0131 Bir Ma\u011faza \u0130\u00e7i CPG Lansman\u0131 i\u00e7in 5 Temel Bile\u015fen","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Ger\u00e7ek: CPG \u00fcr\u00fcn lansmanlar\u0131 zorludur. 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Raflar dolu. \u00dcr\u00fcn deli\u011fi yok. Yetkisiz \u00fcr\u00fcn yok. Yetkisiz \u00fcr\u00fcn yok. T\u00fcm yetkili \u00fcr\u00fcnler rafta mevcut. 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