{"id":2771,"date":"2021-10-26T15:15:54","date_gmt":"2021-10-26T20:15:54","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2771"},"modified":"2025-08-19T14:11:50","modified_gmt":"2025-08-19T18:11:50","slug":"market-sektorunde-ortaya-cikan-trendler-ve-ilginc-gercekler","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/convenience-store-industry-emerging-trends-and-interesting-facts\/","title":{"rendered":"Bakkal Sekt\u00f6r\u00fc, Geli\u015fen Trendler ve \u0130lgin\u00e7 Ger\u00e7ekler"},"content":{"rendered":"

\u0130\u015fimiz ve ara\u015ft\u0131rmam\u0131z sayesinde, kolayl\u0131k hakk\u0131nda bir dizi \u00fcst d\u00fczey ger\u00e7ek ve istatistikle kar\u015f\u0131la\u015ft\u0131k (c-ma\u011faza<\/a>) sanayi, y\u00f6n\u00fc ve ortaya \u00e7\u0131kan e\u011filimler. M\u00fc\u015fterilerimizin ve okuyucular\u0131m\u0131z\u0131n ilgisini \u00e7ekece\u011fini d\u00fc\u015f\u00fcnd\u00fck.<\/p>\n\n\n\n

Bir s\u00fcr\u00fc market var!<\/strong><\/h2>\n\n\n\n

Bakkallar bir end\u00fcstri olarak istikrarl\u0131 bir \u015fekilde b\u00fcy\u00fcmeye devam ediyor ve son 30 y\u0131lda say\u0131lar\u0131 ikiye katlan\u0131yor! G\u00f6re NACS<\/a>, 150.174 tane var c-ma\u011fazalar<\/a> Amerika Birle\u015fik Devletleri'nde yaln\u0131z. Ve neredeyse hizmet ediyorlar 160 milyon m\u00fc\u015fteri<\/a> g\u00fcnde!<\/p>\n\n\n\n

Bakkallar perakende sat\u0131\u015f noktalar\u0131nda ve yaz sat\u0131\u015flar\u0131nda liderdir.<\/strong><\/h2>\n\n\n\n

Bakkallar, ABD'deki t\u00fcm perakende sat\u0131\u015f noktalar\u0131n\u0131n 34.1%'sini olu\u015fturur (\u201cMarketler Teklifi<\/a>\u201d). ABD'deki C-ma\u011faza sat\u0131\u015flar\u0131 2022'de $302,8 milyara ula\u015fan yeni bir zirveye ula\u015ft\u0131 (NACS<\/a>).<\/p>\n\n\n\n

Di\u011fer perakende kategorilerinin aksine, t\u00fcketiciler yaz tatilleri i\u00e7in yola \u00e7\u0131kt\u0131k\u00e7a, c-ma\u011fazalar sat\u0131\u015flar\u0131nda 17% art\u0131\u015f g\u00f6recek (\u201cYaz At\u0131\u015ft\u0131rmal\u0131\u011f\u0131,\u201d General Mills<\/a>).<\/p>\n\n\n\n

Ma\u011faza y\u00fcr\u00fctme ipucu: Yaz aylar\u0131nda yaya trafi\u011findeki art\u0131\u015ftan yararlanmak, \u00f6nceden planlamay\u0131 ve kapsaml\u0131 bir \u015fekilde y\u00fcr\u00fctmeyi gerektirir. Yaz aylar\u0131nda t\u00fcketiciler tuzlu at\u0131\u015ft\u0131rmal\u0131klara ve besleyici barlara y\u00f6neliyor. Bu nedenle pop\u00fcler kategoriler (tohumlar, iz kar\u0131\u015f\u0131m\u0131, yo\u011furt) i\u00e7in raf alan\u0131n\u0131 yeniden \u00f6nceliklendirin. Ayr\u0131ca, yaz boyunca azalma e\u011filiminde olan kategorileri (\u00e7orba, unlu mamuller) (\u201cSummer Snacking\u201d, General Mills) k\u00fc\u00e7\u00fclt\u00fcn.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Bakkallar, haz\u0131r yiyecekler i\u00e7in b\u00fcy\u00fcyen bir destinasyondur.<\/strong><\/h2>\n\n\n\n

Yiyecek hizmeti sat\u0131\u015flar\u0131, ma\u011faza i\u00e7i sat\u0131\u015flar\u0131n ,6%'sine katk\u0131da bulunarak c-ma\u011faza sekt\u00f6r\u00fcn\u00fcn en karl\u0131 kategorisi haline geliyor (NACS<\/a>). Y ku\u015fa\u011f\u0131n\u0131n ()'daki yiyecek ve i\u00e7ecek duraklar\u0131n\u0131n 11%'den fazlas\u0131n\u0131 marketler olu\u015fturdu"Kazanman\u0131n \u00dc\u00e7 Yolu"<\/a>).<\/p>\n\n\n\n

Hem Y ku\u015fa\u011f\u0131 hem de Y ku\u015fa\u011f\u0131 sonras\u0131 (Gen Z), yerel, i\u015flenmemi\u015f malzemeler dahil g\u0131da trendlerinden etkilenir. 18-34 ya\u015f\u0131ndakilerin y\u00fczde yetmi\u015f alt\u0131s\u0131, g\u0131dalar yerel, do\u011fal ve \u00e7evre dostu ambalajlarda belirtilmi\u015fse, c-ma\u011fazalardan daha fazla haz\u0131r g\u0131da sat\u0131n alacakt\u0131r ("Daha \u0130yi Bir Yemek Hizmeti Program\u0131 Olu\u015fturman\u0131n Be\u015f Yolu" <\/a>).<\/p>\n\n\n\n

M\u00fc\u015fteriler taze ve sa\u011fl\u0131kl\u0131 se\u00e7enekler se\u00e7iyor.<\/strong><\/h2>\n\n\n\n

Taze meyve ve sebze sat\u0131\u015flar\u0131 (haz\u0131r salatalar ve paketlenmi\u015f \u00fcr\u00fcnler dahil) 10,3% art\u0131\u015fla $362 milyona ula\u015ft\u0131("T\u00fcketiciler"<\/a>). Perakendecilerin 63%'si meyve, sebze, yo\u011furt ve f\u0131nd\u0131k i\u00e7in sat\u0131\u015f art\u0131\u015f\u0131n\u0131n devam etti\u011fini bildirdi (\u201cBakkal Sat\u0131\u015flar\u0131\u201d<\/a>). Ayr\u0131ca t\u00fcketiciler, ma\u011fazadaki g\u0131da maddelerinin kalitesinin, yak\u0131t\u0131 nereden sat\u0131n alacaklar\u0131n\u0131 belirledi\u011fini giderek daha fazla s\u00f6yl\u00fcyor."Yemek kalitesi,"<\/a>).<\/p>\n\n\n\n

\u015earap ve alkoll\u00fc i\u00e7ki sat\u0131\u015flar\u0131 art\u0131yor.<\/strong><\/h2>\n\n\n\n

C-ma\u011fazalar\u0131 i\u00e7in sofra \u015farab\u0131 sat\u0131\u015flar\u0131 7,1% artt\u0131 (kasa sat\u0131\u015flar\u0131ndaki art\u0131\u015f), k\u00f6p\u00fckl\u00fc \u015farap 13,4% y\u00fckseldi ve alkoll\u00fc i\u00e7kiler 15,9% artt\u0131 (IRI<\/a>). C-ma\u011faza bira sat\u0131\u015flar\u0131 $18.6+ milyara y\u00fckseldi ("G\u00fc\u00e7lendirme"<\/a>).<\/p>\n\n\n\n

araba y\u0131kamaya karl\u0131 bir alternatif mi? \u015earap!<\/strong><\/h2>\n\n\n\n

El Carajo'daki (Miami, FL) bir market, araba y\u0131kama yerini bir \u015farap d\u00fckkan\u0131yla de\u011fi\u015ftirdi. \u015earap sat\u0131\u015flar\u0131 \u015fimdi 11 Milyon dolarl\u0131k sat\u0131\u015flar\u0131n\u0131n 28%'sini olu\u015fturuyor (\u201cFikirler 2 Git\u201d<\/a>).<\/p>\n\n\n\n

\"\"<\/a><\/h1>\n\n\n\n

Yak\u0131t ve piyango ma\u011faza i\u00e7i trafik olu\u015fturur.<\/strong><\/h2>\n\n\n\n

Akaryak\u0131t sat\u0131\u015flar\u0131 68% artt\u0131\u011f\u0131nda, yemek servisi sat\u0131\u015flar\u0131 da hemen hemen ayn\u0131 art\u0131\u015f\u0131 g\u00f6rd\u00fc (63%) (\u201cUlusal Bakkallar Birli\u011fi<\/a>\u201c). Ancak temizlik, akaryak\u0131t m\u00fc\u015fterilerini ma\u011faza i\u00e7i m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmenin anahtar\u0131d\u0131r. Ayr\u0131ca, depoyu doldurmak i\u00e7in duran m\u00fc\u015fterilerin 84%'si, ma\u011faza temizli\u011finin ek bir sat\u0131n alma i\u00e7in i\u00e7eri girmeyi d\u00fc\u015f\u00fcnen bir fakt\u00f6r oldu\u011funu s\u00f6yl\u00fcyor ("Yenile, Yak\u0131t ikmali yap"<\/a>). Akaryak\u0131t m\u00fc\u015fterilerinin y\u00fczde k\u0131rk be\u015fi i\u00e7ecek almak i\u00e7in ma\u011fazaya gidiyor; 36% bir at\u0131\u015ft\u0131rmal\u0131k sat\u0131n almak i\u00e7in. 18 ila 34 ya\u015f aras\u0131 t\u00fcketicilerin 13%'si ma\u011fazaya girdikten sonra haz\u0131r g\u0131da sat\u0131n al\u0131yor (\u201cG\u0131da Kalitesi\u201d).<\/p>\n\n\n\n

Bakkallar, ABD Piyangosunda sat\u0131lan t\u00fcm piyango biletlerinin neredeyse 50%'sini sat\u0131yor ve trafi\u011fi de y\u00f6nlendiriyor ve 95% piyango m\u00fc\u015fterisi ma\u011fazadayken en az bir ba\u015fka \u00fcr\u00fcn sat\u0131n al\u0131yor (\u201cPiyango Sat\u0131\u015flar\u0131\u201d <\/a>).<\/p>\n\n\n\n

Marketler d\u00fcnya \u00e7ap\u0131nda bir fenomendir.<\/strong><\/h2>\n\n\n\n

Tayvan, herhangi bir \u00fclkenin en y\u00fcksek market konsantrasyonuna sahiptir. 36.000 kilometrekare \u00fczerinde 9.800'den fazla ma\u011faza var. Bir ara\u015ft\u0131rma, Tayvan'daki marketlere 2.878 milyar ziyaret oldu\u011funu veya \u00fclkedeki her insan (erkek, kad\u0131n ve \u00e7ocuk) i\u00e7in ortalama 122.73 seyahat oldu\u011funu buldu (\u201cTayvan Kolayl\u0131\u011f\u0131\u201d<\/a>).<\/p>\n\n\n\n

Promosyon uyumlulu\u011fu \u015fa\u015f\u0131rt\u0131c\u0131 derecede d\u00fc\u015f\u00fck!<\/strong><\/h2>\n\n\n\n

Bir ankete g\u00f6re, ticari sat\u0131\u015f y\u00f6neticileri, ticari uyumun ge\u00e7ici te\u015fhirler i\u00e7in 78% ve kal\u0131c\u0131 te\u015fhirler i\u00e7in 80% civar\u0131nda oldu\u011funa inan\u0131yor. Ger\u00e7ek uyum oranlar\u0131 \u00e7ok daha d\u00fc\u015f\u00fckt\u00fcr.<\/p>\n\n\n

\n
\"K\u00f6t\u00fc<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

C-ma\u011faza d\u00fczeyinde, promosyon uyumlulu\u011fu 50% kadar d\u00fc\u015f\u00fck olabilir (\u201c\u00d6nemli Zorluklar\u201d<\/a>). Bu, bir uygulama uygulanarak \u00f6nemli \u00f6l\u00e7\u00fcde iyile\u015ftirilebilir. ma\u011faza ziyaret program\u0131<\/a>. Daha da iyisi, ma\u011faza ziyareti s\u00fcrecini verimli, mobil uyumlu \u00f6zelliklerle otomatikle\u015ftirin perakende denetim yaz\u0131l\u0131m\u0131<\/a> idari maliyetleri d\u00fc\u015f\u00fcr\u00fcrken uyumlulu\u011fu te\u015fvik etmek.<\/p>\n\n\n\n

Bu blog, daha \u00f6nceki bir g\u00f6nderideki bilgileri g\u00fcnceller c-store end\u00fcstri trendleri<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

\u0130\u015fimiz ve ara\u015ft\u0131rmam\u0131z sayesinde, kolayl\u0131k (c-store) end\u00fcstrisi, y\u00f6n\u00fc ve ortaya \u00e7\u0131kan trendler hakk\u0131nda bir dizi \u00fcst d\u00fczey ger\u00e7ek ve istatistikle kar\u015f\u0131la\u015ft\u0131k. M\u00fc\u015fterilerimizin ve okuyucular\u0131m\u0131z\u0131n ilgisini \u00e7ekece\u011fini d\u00fc\u015f\u00fcnd\u00fck. Bir s\u00fcr\u00fc market var! Bakkallar bir end\u00fcstri olarak istikrarl\u0131 bir \u015fekilde b\u00fcy\u00fcmeye devam ediyor, iki kat\u0131na\u2026 Bakkal Sekt\u00f6r\u00fc, Geli\u015fen Trendler ve \u0130lgin\u00e7 Ger\u00e7ekler<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[11003417,396542],"tags":[1567370,454214,37349142,677173891],"class_list":["post-2771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-convenience-store","category-retail-trends","tag-c-store","tag-convenience-store","tag-in-store-execution","tag-retail-trends"],"yoast_head":"\nConvenience Store Industry, Emerging Trends and Interesting Facts<\/title>\n<meta name=\"description\" content=\"Convenience stores make up 34.1% of all retail outlets in the U.S. Here are convenience store industry trends impacting growth and sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/tr\/market-sektorunde-ortaya-cikan-trendler-ve-ilginc-gercekler\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Convenience Store Industry, Emerging Trends and Interesting Facts\" \/>\n<meta property=\"og:description\" content=\"Convenience stores make up 34.1% of all retail outlets in the U.S. Here are convenience store industry trends impacting growth and sales.\" \/>\n<meta property=\"og:url\" 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Son birka\u00e7 y\u0131ld\u0131r, b\u00fcy\u00fck perakendeciler daha k\u00fc\u00e7\u00fck formatl\u0131 ma\u011fazalara y\u00f6neldi. \u00d6rne\u011fin, Target'\u0131n \u00e7e\u015fitli kentsel b\u00f6lgelerde halihaz\u0131rda \u00e7ok say\u0131da k\u00fc\u00e7\u00fck ma\u011fazas\u0131 bulunuyor. Her y\u0131l k\u00fc\u00e7\u00fck formatl\u0131 ma\u011fazalar\u0131n\u0131 b\u00fcy\u00fctmeye devam ediyorlar...","rel":"","context":""\ud83d\uded2 Store Sales and Performance" i\u00e7inde","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/tr\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_123790510.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_123790510.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_123790510.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_123790510.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_123790510.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7784,"url":"https:\/\/blog.bindy.com\/tr\/5-realities-driving-customer-buying-decisions\/","url_meta":{"origin":2771,"position":4},"title":"M\u00fc\u015fteri Sat\u0131n Alma Kararlar\u0131n\u0131 Y\u00f6nlendiren 5 Ger\u00e7ek","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"\u0130ster \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f yap\u0131n, ister ma\u011fazalarda gezinin veya sosyal medyada gezinin, sat\u0131n alma yolculu\u011funun eskisi gibi olmad\u0131\u011f\u0131n\u0131 s\u00f6ylemek do\u011fru olur. Peki, m\u00fc\u015fteri sat\u0131n alma kararlar\u0131n\u0131 ne \u015fekillendiriyor? Daha da \u00f6nemlisi, sat\u0131c\u0131lar bir m\u00fc\u015fterinin sat\u0131n alma yolculu\u011funu nas\u0131l daha iyi anlayabilir ve b\u00f6ylece ma\u011faza...","rel":"","context":""\ud83d\udcc8 Retail Trends" i\u00e7inde","block_context":{"text":"\ud83d\udcc8 Retail Trends","link":"https:\/\/blog.bindy.com\/tr\/category\/retail-trends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_427777267-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_427777267-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_427777267-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_427777267-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_427777267-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":8243,"url":"https:\/\/blog.bindy.com\/tr\/case-study-how-a-c-store-group-updated-policies-at-700-locations\/","url_meta":{"origin":2771,"position":5},"title":"\ud83d\udcda Vaka \u00c7al\u0131\u015fmas\u0131: Bir C-Ma\u011faza Grubunun 700'den Fazla Lokasyonda Politikalar\u0131 G\u00fcncellemek \u0130\u00e7in Bindy'yi Nas\u0131l Kulland\u0131\u011f\u0131","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Perakende sekt\u00f6r\u00fc her zaman h\u0131zl\u0131 hareket eder, ancak COVID-19 salg\u0131n\u0131 ba\u015flad\u0131\u011f\u0131nda, i\u015fletmelerin operasyonlar\u0131n\u0131 ve sa\u011fl\u0131k ve g\u00fcvenlik politikalar\u0131n\u0131 haftal\u0131k (hatta bazen g\u00fcnl\u00fck) olarak ayarlamalar\u0131 gerekti. Y\u00f6netimin, politika de\u011fi\u015fikliklerini ve en iyi uygulamalar\u0131 t\u00fcm ma\u011fazalar\u0131na h\u0131zla iletme sorumlulu\u011fu vard\u0131. \u00c7al\u0131\u015fanlar\u0131n...","rel":"","context":""\ud83c\udfea Convenience Stores" i\u00e7inde","block_context":{"text":"\ud83c\udfea Convenience Stores","link":"https:\/\/blog.bindy.com\/tr\/category\/convenience-store\/"},"img":{"alt_text":"Employee implementing policy change for hand sanitizer","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_1713114652.jpg?fit=1200%2C799&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_1713114652.jpg?fit=1200%2C799&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_1713114652.jpg?fit=1200%2C799&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_1713114652.jpg?fit=1200%2C799&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_1713114652.jpg?fit=1200%2C799&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/2771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=2771"}],"version-history":[{"count":56,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/2771\/revisions"}],"predecessor-version":[{"id":66010,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/2771\/revisions\/66010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/10403"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=2771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=2771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=2771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}