{"id":26192,"date":"2021-10-26T15:16:24","date_gmt":"2021-10-26T20:16:24","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=26192"},"modified":"2024-09-04T12:26:21","modified_gmt":"2024-09-04T16:26:21","slug":"sahte-franchise-sahipleriyle-basa-cikmanin-7-yolu","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/7-ways-to-deal-with-rogue-franchisees\/","title":{"rendered":"Hileli Franchise Sahipleriyle Ba\u015fa \u00c7\u0131kman\u0131n 7 Yolu"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tutarl\u0131l\u0131k, herhangi bir ba\u015far\u0131l\u0131 franchise i\u015finin temelidir. M\u00fc\u015fteriler, al\u0131\u015fveri\u015f yapt\u0131klar\u0131, yemek yedikleri veya konaklad\u0131klar\u0131 her yerde markan\u0131zdan ayn\u0131 deneyimi bekler; bu nedenle, franchise alanlar\u0131n\u0131z\u0131 kontrol alt\u0131nda tutman\u0131z ve marka standartlar\u0131, kurumsal y\u00f6nergeler ve politikalarla tutarl\u0131 kalmalar\u0131n\u0131 sa\u011flaman\u0131z \u00f6nemlidir.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bunu ba\u015farmak i\u00e7in iyi bir ba\u015flang\u0131\u00e7 noktas\u0131, sa\u011flam e\u011fitim programlar\u0131na ve kaynaklar\u0131na sahip olmakt\u0131r. Franchise alanlar, markan\u0131z\u0131n standartlar\u0131 konusunda i\u015fe al\u0131nmal\u0131 ve e\u011fitilmeli ve konumlar\u0131n\u0131 y\u00f6netirken ba\u015fvurabilecekleri malzemelere kolay eri\u015fime sahip olmal\u0131d\u0131rlar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bununla birlikte, uyum ve tutarl\u0131l\u0131k s\u00f6z konusu oldu\u011funda baz\u0131 bayilikler hala topu d\u00fc\u015f\u00fcrebilir. Yerel bir \u015fubenin bir toplulukta veya sosyal medya g\u00f6nderisinde yanl\u0131\u015f sanat eseri veya yaz\u0131 tipi kullanmas\u0131 gibi nispeten k\u00fc\u00e7\u00fck bir \u015fey olabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baz\u0131 durumlarda, \u015firket taraf\u0131ndan onaylanmayan bir \u015feyi bilerek uygulayan bir franchise sahibi olabilir. Birka\u00e7 McDonald&#039;s lokasyonu pop\u00fcler All Day Breakfast program\u0131n\u0131 yapmaya devam etti\u011finde olan buydu. <a href=\"https:\/\/news.yahoo.com\/mcdonald-went-rogue-still-offer-132200348.html\">\u015firket ofisi giri\u015fimin fi\u015fini \u00e7ektikten sonra bile<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63655\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/7-ways-to-deal-with-rogue-franchisees\/rogue-sites-orange\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/rogue-sites-orange.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"rogue-sites-orange\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/rogue-sites-orange.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/rogue-sites-orange-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63655\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/rogue-sites-orange.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/rogue-sites-orange.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/rogue-sites-orange.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/rogue-sites-orange.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/rogue-sites-orange.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/rogue-sites-orange.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/rogue-sites-orange.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u00e7bir \u015firket franchise sahiplerinin hile yapt\u0131\u011f\u0131n\u0131 g\u00f6rmek istemez, ancak bu t\u00fcr \u015feylerin oldu\u011funun fark\u0131nda olmak her zaman \u00f6nemlidir ve bunlar\u0131 \u00f6nlemek ve azaltmak i\u00e7in ad\u0131mlar atman\u0131z gerekir.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yaz\u0131, bunun nas\u0131l yap\u0131laca\u011f\u0131na \u0131\u015f\u0131k tutacakt\u0131r. A\u015fa\u011f\u0131daki paragraflarda, uyumlu olmayan veya hileli franchise sahipleri ile kar\u015f\u0131 kar\u015f\u0131ya kal\u0131nd\u0131\u011f\u0131nda ne yap\u0131lmas\u0131 gerekti\u011fini tart\u0131\u015faca\u011f\u0131z. Bir g\u00f6z at\u0131n ve bunlar\u0131 franchise&#039;\u0131n\u0131za uygulamay\u0131 d\u00fc\u015f\u00fcn\u00fcn.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uyumsuzlu\u011fun nedenini belirleyin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uyumlu olmayan bir franchise sahibini nas\u0131l idare edece\u011finiz duruma ba\u011fl\u0131 olacakt\u0131r. Franchise sahiplerinin politikalar\u0131n\u0131za uymamalar\u0131n\u0131n farkl\u0131 nedenleri vard\u0131r. Belki de yapt\u0131klar\u0131n\u0131n standartlar\u0131n\u0131z\u0131 ihlal etti\u011finin fark\u0131nda de\u011fillerdi. Belki de kurumsal giri\u015fimlerin kendi yerel pazarlar\u0131nda iyi i\u015flemedi\u011fini d\u00fc\u015f\u00fcn\u00fcyorlar ve bu nedenle uygulamalar\u0131n\u0131 de\u011fi\u015ftirmeye karar verdiler.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durum ne olursa olsun, franchise alan\u0131n neden uyum sorunlar\u0131 ya\u015fad\u0131\u011f\u0131n\u0131 netle\u015ftirin ve konuyu b\u00f6lge veya b\u00f6lge m\u00fcd\u00fcr\u00fcn\u00fcz\u00fcn yard\u0131m\u0131yla oradan ele al\u0131n.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Franchise sahiplerinin programlar\u0131n\u0131z\u0131 ve politikalar\u0131n\u0131z\u0131 do\u011fru bir \u015fekilde uygulamak i\u00e7in ihtiya\u00e7 duyduklar\u0131 \u015feylere sahip oldu\u011fundan emin olun<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Franchise sahiplerinin genellikle ba\u015far\u0131l\u0131 olmak ve \u015firketiniz i\u00e7in do\u011fru olan\u0131 yapmak istediklerini hat\u0131rlamak \u00f6nemlidir. Bu nedenle, marka y\u00f6nergeleriniz gibi \u015feyleri ihlal ettiklerinde, bunu mutlaka tehlikeli veya aldat\u0131c\u0131 olmak i\u00e7in yapm\u0131yorlar. Sadece sahip olduklar\u0131 kaynaklarla ellerinden gelenin en iyisini yap\u0131yorlar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diyelim ki franchise \u00f6zel bir promosyon y\u00fcr\u00fct\u00fcyor ve kampanyay\u0131 desteklemek i\u00e7in franchise sahiplerine yarat\u0131c\u0131 varl\u0131klar\u0131 g\u00f6nderiyor. Ne yaz\u0131k ki, bu varl\u0131klar \u00f6zelle\u015ftirilemez ve ma\u011fazalar \u00e7al\u0131\u015fma saatleri gibi ayr\u0131nt\u0131larda ince ayar yapamaz. Bu nedenle, franchise sahipleri varl\u0131klar\u0131 kendileri yeniden yaratmaya \u00e7al\u0131\u015f\u0131rlar, ancak genel merkezin standartlar\u0131n\u0131 tam olarak kar\u015f\u0131layamazlar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu durumlarda, franchise sahipleri yerel ma\u011fazalara kurumsaldan ald\u0131klar\u0131 malzemeleri \u00f6zelle\u015ftirme \u00f6zg\u00fcrl\u00fc\u011f\u00fc vererek uyumsuzlu\u011fu \u00f6nleyebilirler. Ma\u011fazalara esnek olmayan posterler veya statik dosyalar g\u00f6ndermek yerine, d\u00fczenlenebilir belgeler g\u00f6ndermeyi veya franchise sahiplerinin varl\u0131klar\u0131n\u0131 ihtiya\u00e7lar\u0131na g\u00f6re uyarlamalar\u0131na olanak tan\u0131yan bir marka ve varl\u0131k y\u00f6netimi platformu kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcn.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63354\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/dirty_3-images\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_3 images\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63354\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Franchise sahiplerinin \u015firket y\u00f6nergelerine tam olarak uymak i\u00e7in ihtiya\u00e7 duyduklar\u0131 teknolojilere sahip olmad\u0131\u011f\u0131 durumlar da olabilir. \u00d6rne\u011fin, bir franchise sahibi s\u00fcrekli olarak verimsizlikler veya \u00fcretkenlik sorunlar\u0131 ya\u015f\u0131yorsa, bunun nedeni yanl\u0131\u015f donan\u0131m veya yaz\u0131l\u0131m\u0131 kullanmalar\u0131 olabilir. Burada, onlar\u0131 \u015firket onayl\u0131 \u00e7\u00f6z\u00fcm sa\u011flay\u0131c\u0131lara yeniden y\u00f6nlendirmeniz ve do\u011fru ara\u00e7larla kurulduklar\u0131ndan emin olman\u0131z gerekebilir.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Franchise alanlar\u0131n\u0131z\u0131 dinleyin<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&quot;Franchise&#039;lar hile yapt\u0131\u011f\u0131nda, genellikle i\u015f modelinde kendileri i\u00e7in \u00e7al\u0131\u015fmayan bir \u015feyi \u00e7\u00f6zmeye \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131n bir i\u015faretidir. Franchise sahipleri, i\u015flerine zarar vermek i\u00e7in haydutlara gitmemek i\u00e7in para kazanmak istiyorlar\u201d diyor \u015firketin CEO&#039;su Jessica Yarmey. <a href=\"https:\/\/thekickhouse.com\/\">Tekme Evi<\/a>, bir fitness bayili\u011fi.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ona g\u00f6re, franchise sahipleri, franchise sahiplerinden gelen girdilere a\u00e7\u0131k olmal\u0131 ve i\u015fleri neden sizin \u015fekilde yapmad\u0131klar\u0131n\u0131n nedenlerini ara\u015ft\u0131rmal\u0131d\u0131r.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&quot;Bir franchise sahibi olarak, bir franchise sahibi haydutla\u015ft\u0131\u011f\u0131nda yapacak tek bir i\u015finiz vard\u0131r: Dinleyin.&quot;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Devam ediyor, \u201cHangi sorunu \u00e7\u00f6zmeye \u00e7al\u0131\u015f\u0131yorlar? Bu soruna y\u00f6nelik mevcut ve onaylanm\u0131\u015f bir \u00e7\u00f6z\u00fcm varsa, bunu uygulamaya \u00e7al\u0131\u015ft\u0131lar m\u0131 ve sonu\u00e7 ne oldu? Ve en \u00f6nemlisi, uygulamaya koyduklar\u0131ndan ne gibi sonu\u00e7lar g\u00f6r\u00fcyorlar?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kurumsal prosed\u00fcrleri takip etmeyen bir franchise yeri g\u00f6rd\u00fc\u011f\u00fcn\u00fczde, nereden geldiklerini g\u00f6rmek i\u00e7in onlarla a\u00e7\u0131k bir tart\u0131\u015fma yap\u0131n. Hem siz hem de franchise alanlar\u0131n\u0131z i\u00e7in i\u015fe yarayan ilgin\u00e7 \u00e7\u00f6z\u00fcmler bulabilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-13315\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Giri\u015fimlerinizi verilerle destekleyin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir franchise sahibi i\u015fleri belirli bir \u015fekilde yapmakta \u0131srar ediyorsa veya programlar\u0131n\u0131z\u0131 kabul etmiyorsa, verilere ve analitiklere ba\u015fvurmak yararl\u0131 olabilir.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.qsrweb.com\/articles\/what-to-do-when-franchisees-go-rogue\/\">2019 Fast Casual Y\u00f6netici Zirvesi&#039;ndeki bir panel tart\u0131\u015fmas\u0131nda<\/a>, Wing Zone CEO&#039;su ve kurucu orta\u011f\u0131 Matt Friedman, \u015firketin Wing Zone&#039;un reklam giri\u015fimleriyle franchise&#039;lar\u0131 dahil etmek i\u00e7in verileri nas\u0131l kulland\u0131\u011f\u0131na ili\u015fkin d\u00fc\u015f\u00fcncelerini payla\u015ft\u0131.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">O zaman, Wing Zone, \u015firket odakl\u0131 reklamc\u0131l\u0131kta franchise alanlar aras\u0131nda 60% kat\u0131l\u0131m\u0131n\u0131 sa\u011flad\u0131. Friedman&#039;a g\u00f6re, Wing Zone, franchise sahiplerine reklam\u0131n etkinli\u011fine ili\u015fkin verileri g\u00f6stererek bunu ba\u015fard\u0131. \u201cBu (verileri) sa\u011flayabilmelisiniz, yoksa programdan d\u00fc\u015fecekler\u201d dedi.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Programlar\u0131n\u0131zda benzer bir \u015fey yapmay\u0131 d\u00fc\u015f\u00fcn\u00fcn. Franchise alanlar\u0131n\u0131 giri\u015fimlerinizi takip etmeye te\u015fvik etmek istiyorsan\u0131z, g\u00fc\u00e7l\u00fc bir vaka olu\u015fturmak i\u00e7in verileri kullan\u0131n ve franchise sahiplerinin nas\u0131l fayda sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6sterdi\u011finizden emin olun.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-13282\"\/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/bindy.com\/<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Franchise lokasyonlar\u0131n\u0131z\u0131 d\u00fczenli olarak denetleyin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uyumsuzlukla ba\u015fa \u00e7\u0131kman\u0131n etkili bir yolu, sorunlar\u0131 erken ele almak veya tamamen olu\u015fmas\u0131n\u0131 engellemektir. Bunu yapman\u0131n tek yolu, franchise yerlerini periyodik olarak de\u011ferlendirmek ve denetlemek.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Harriet Chan Kurucu Orta\u011f\u0131 ve Pazarlama Direkt\u00f6r\u00fc Harriet Chan \u015funlar\u0131 s\u00f6yl\u00fcyor: <a href=\"https:\/\/cocofinder.com\/\">CocoFinder<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cFranchise sahiplerinin ba\u011fl\u0131 oldu\u011fu bir kalite standard\u0131n\u0131n olmas\u0131n\u0131 sa\u011flamaya yard\u0131mc\u0131 olmak i\u00e7in saha gezilerine kar\u015f\u0131 bir \u00f6nyarg\u0131m var. Bu sat\u0131\u015f noktalar\u0131na yap\u0131lan kurum i\u00e7i ziyaretlerle, sahada neler olup bitti\u011fini de\u011ferlendirmek benim ve ekibim i\u00e7in \u00e7ok daha kolay.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Chan devam ediyor, &quot;Ayr\u0131ca, bir franchise sahibinin haydut oldu\u011funa dair erken belirtileri tespit etmemi ve durumu hafifletmemi sa\u011fl\u0131yor.&quot;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63396\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/how-to-be-a-better-retail-district-manager\/transportation-costs-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"transportation-costs-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63396\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sizin ve ekibinizin operasyonlar\u0131na ilk elden g\u00f6z atabilmeniz i\u00e7in farkl\u0131 franchise&#039;lara d\u00fczenli ziyaretler planlay\u0131n. Bu s\u00fcreci kolayla\u015ft\u0131rmak i\u00e7in kendinizi silahland\u0131r\u0131n. <a href=\"https:\/\/bindy.com\/products\/retail-audit\/\">perakende denetim yaz\u0131l\u0131m\u0131<\/a> kontrol listeleriyle birlikte gelir, b\u00f6ylece sorunlar\u0131 kolayca tespit edebilir ve i\u015faretleyebilirsiniz.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u015fa\u011f\u0131dakiler de dahil olmak \u00fczere yayg\u0131n haydut davran\u0131\u015flar\u0131na dikkat etti\u011finizden emin olun:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yanl\u0131\u015f ekipman, varl\u0131k ve malzemelerin kullan\u0131lmas\u0131 (\u00f6rn. yanl\u0131\u015f kahve makinesi, markas\u0131z pe\u00e7eteler vb.)<\/li>\n\n\n\n<li>Onaylanmam\u0131\u015f teklifler veya promosyonlar y\u00fcr\u00fctmek<\/li>\n\n\n\n<li>Genel Merkez y\u00f6nergelerine uygun olmayan bir men\u00fc veya katalo\u011fa sahip olmak<\/li>\n\n\n\n<li>Markay\u0131 iyi temsil etmeyen bir \u015fekilde \u00e7al\u0131\u015fan personel<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Uyumsuzluk durumunda herhangi bir d\u00fczeltici eylem ad\u0131m\u0131n\u0131 koordine etmenizi sa\u011flayan ileti\u015fim ve g\u00f6rev y\u00f6netimi \u00e7\u00f6z\u00fcmlerini kullanmak da \u00f6nemlidir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58787\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/store-operations-checklist\/bindy-statment-ads_top-secret-button-ad-1080x1080-21\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Gaining visibility into your sites also makes them accountable\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&#038;ssl=1\" alt=\"Sitelerinize g\u00f6r\u00fcn\u00fcrl\u00fck kazand\u0131rmak, onlar\u0131 sorumlu k\u0131lar\" class=\"wp-image-58787\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00fc\u015fteri anketleri yap\u0131n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Denetimlere ek olarak, m\u00fc\u015fteri anketleri yapmak, standartlar\u0131n\u0131z\u0131 kar\u015f\u0131lamayan franchise&#039;lar\u0131 belirlemenize yard\u0131mc\u0131 olabilir.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chan, &quot;\u00c7al\u0131\u015fma alan\u0131mda kullan\u0131\u015fl\u0131 olan bir ba\u015fka teknik de m\u00fc\u015fteri anketleridir&quot; diye ekliyor. \u201cM\u00fc\u015fteriler, belirli bir franchise performans\u0131n\u0131 de\u011ferlendirirken \u00e7ok d\u00fcr\u00fcst olma e\u011filimindedir. Bu geri bildirim d\u00f6ng\u00fcs\u00fc sayesinde, hangi sat\u0131\u015f noktalar\u0131n\u0131n sorunlu oldu\u011funu anlayabilir ve ya bir uyar\u0131 verebilir ya da konuyu \u00fcstlerime iletebilirim. M\u00fc\u015fteri anketlerini etkili k\u0131lmak i\u00e7in franchise markam, yan\u0131tlayanlar\u0131n franchise sahibini kurcalamadan geri bildirimlerini do\u011frudan g\u00f6ndermelerini sa\u011fl\u0131yor.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir dahaki sefere farkl\u0131 franchise yerlerini de\u011ferlendirirken bu tavsiyeye uyun. M\u00fc\u015fterilerinize deneyimlerini soran anketler g\u00f6nderin ve yan\u0131tlayanlar\u0131n geri bildirim sa\u011flad\u0131klar\u0131 belirli konumu belirtebilecekleri bir alan ekledi\u011finizden emin olun.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gerekirse franchise alanlar\u0131n\u0131 yeniden e\u011fitin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sorunlar\u0131 veya iyile\u015ftirme alanlar\u0131n\u0131 belirlediyseniz, franchise alanlar\u0131n\u0131 politikalar\u0131n\u0131z ve y\u00f6nergeleriniz konusunda yeniden e\u011fitmeyi d\u00fc\u015f\u00fcn\u00fcn.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu uygulamay\u0131 olabildi\u011fince ilgi \u00e7ekici hale getirmenin yollar\u0131n\u0131 bulun. \u00d6rne\u011fin, onlara bir el kitab\u0131 vermek yerine, franchise sahiplerine yapmalar\u0131 ve yapmamalar\u0131 gereken \u015feyleri anlatabilmeleri i\u00e7in bir ekip g\u00f6ndermeyi d\u00fc\u015f\u00fcn\u00fcn.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Belirli eylemleri ger\u00e7ekle\u015ftirmenin do\u011fru (ve yanl\u0131\u015f) yolunu g\u00f6stermek i\u00e7in foto\u011fraf ve videolar gibi g\u00f6rsel kaynaklar\u0131 da kullanabilirsiniz.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamamland\u0131\u011f\u0131nda, nas\u0131l olduklar\u0131n\u0131 g\u00f6rmek i\u00e7in franchise sahipleriyle bir e\u011fitim sonras\u0131 takibi yapt\u0131\u011f\u0131n\u0131zdan emin olun.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/finance_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12472\"\/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/bindy.com\/<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">G\u00fc\u00e7l\u00fc bir franchise s\u00f6zle\u015fmeniz oldu\u011fundan emin olun<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir franchise sahibi hile yaparsa, s\u00f6zle\u015fmenizi tam olarak nas\u0131l ihlal etti\u011fini siyah beyaz olarak iletmeniz gerekir. Bunu etkili bir \u015fekilde yapmak i\u00e7in onlarla sa\u011flam bir s\u00f6zle\u015fmeye ihtiyac\u0131n\u0131z var.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">David Reischer olarak, Esq. Avukat\u0131 ve CEO&#039;su <a href=\"https:\/\/www.legaladvice.com\/\">LegalAdvice.com<\/a>, &quot;Franchise S\u00f6zle\u015fmesi, franchise veren ile franchise alan aras\u0131ndaki ili\u015fkiyi, haklar\u0131 ve y\u00fck\u00fcml\u00fcl\u00fckleri d\u00fczenleyen s\u00f6zle\u015fmedir ve franchise alan\u0131n hile yapmas\u0131n\u0131 yasaklayan bir s\u00f6zle\u015fme ihlali iddias\u0131n\u0131n temeli olacakt\u0131r.&quot;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Politikalar\u0131n\u0131z net ve a\u00e7\u0131ksa, haydut davran\u0131\u015flar\u0131 belirtmek ve umar\u0131m do\u011fru olan\u0131 yapmak \u00e7ok daha kolayd\u0131r.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu nedenle, s\u00f6zle\u015fmelerinizi periyodik olarak g\u00f6zden ge\u00e7irin ve gerekirse g\u00fcncellemeyi d\u00fc\u015f\u00fcn\u00fcn.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Son s\u00f6zler<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir franchise i\u015finde tutarl\u0131l\u0131\u011f\u0131 korumak s\u00fcrekli bir s\u00fcre\u00e7tir. Sorunlar\u0131 \u00e7\u00f6zmenin ve \u00f6nlemenin en iyi yolu, franchise sahipleri ile yak\u0131n temas halinde kalmak ve sorunsuz \u00e7al\u0131\u015fmak i\u00e7in ihtiya\u00e7 duyduklar\u0131 her \u015feye sahip olmalar\u0131n\u0131 sa\u011flamakt\u0131r. Sorunlar ortaya \u00e7\u0131karsa, a\u00e7\u0131k fikirli olun ve bunlarla vaka baz\u0131nda ilgilenin.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yazar hakk\u0131nda:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"193\" data-attachment-id=\"11488\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/francesanicasio-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" data-orig-size=\"193,193\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=193%2C193&amp;ssl=1\" alt=\"\" class=\"wp-image-11488\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?w=193&amp;ssl=1 193w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;perakende uzman\u0131, B2B i\u00e7erik stratejisti ve LinkedIn TopVoice&#039;dir. Perakendecilerin sat\u0131\u015flar\u0131n\u0131 art\u0131rmas\u0131n\u0131 ve m\u00fc\u015fterilere daha iyi hizmet vermesini sa\u011flayan trendler, ipu\u00e7lar\u0131 ve en iyi uygulamalar hakk\u0131nda yaz\u0131yor. O ayn\u0131 zamanda yazar\u0131&nbsp;<a href=\"https:\/\/www.vendhq.com\/university\/ebook-7-ways-to-future-proof-your-retail-store\" target=\"_blank\" rel=\"noreferrer noopener\">En G\u00fc\u00e7l\u00fcn\u00fcn Perakendede Hayatta Kalmas\u0131<\/a>, perakendecilerin ma\u011fazalar\u0131n\u0131 gelece\u011fe haz\u0131rlamalar\u0131na yard\u0131mc\u0131 olacak \u00fccretsiz bir e-Kitap.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tutarl\u0131l\u0131k, herhangi bir ba\u015far\u0131l\u0131 franchise i\u015finin temelidir. M\u00fc\u015fteriler, al\u0131\u015fveri\u015f yapt\u0131klar\u0131, yemek yedikleri veya konaklad\u0131klar\u0131 her yerde markan\u0131zdan ayn\u0131 deneyimi bekler; bu nedenle, franchise alanlar\u0131n\u0131z\u0131 kontrol alt\u0131nda tutman\u0131z ve marka standartlar\u0131, kurumsal y\u00f6nergeler ve politikalarla tutarl\u0131 kalmalar\u0131n\u0131 sa\u011flaman\u0131z \u00f6nemlidir. Bunu ba\u015farmak i\u00e7in iyi bir ba\u015flang\u0131\u00e7 noktas\u0131\u2026 <a href=\"https:\/\/blog.bindy.com\/tr\/7-ways-to-deal-with-rogue-franchisees\/\" class=\"more-link\"><span class=\"screen-reader-text\">Hileli Franchise Sahipleriyle Ba\u015fa \u00c7\u0131kman\u0131n 7 Yolu<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":26195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005],"tags":[677174198,1190093,677173888,677174004],"class_list":["post-26192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-franchise-agreement","tag-franchisee","tag-franchising","tag-franchisor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Ways to Deal with Rogue Franchisees<\/title>\n<meta name=\"description\" content=\"Consistency is the bread and butter to any franchise business. 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Tutarl\u0131 Bir Deneyim Sunmak \u0130\u00e7in En \u0130yi 7 Uygulama","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Sa\u011fl\u0131kl\u0131 ya\u015fam\u0131n k\u00fcresel olarak 1,5 trilyonluk bir sekt\u00f6r oldu\u011funu biliyor muydunuz? Ancak, pazar hala son derece rekabet\u00e7i ve kalabal\u0131k; k\u00e2rl\u0131 olman\u0131n tek yolu ise markan\u0131z\u0131n m\u00fc\u015fterilerle daha derin bir ba\u011f kurmas\u0131n\u0131 sa\u011flamak. Sa\u011fl\u0131kl\u0131 ya\u015fam franchise sahipleri veya b\u00f6lge m\u00fcd\u00fcrleri i\u00e7in...","rel":"","context":"&quot;\ud83d\udc86\ud83c\udffb Clinics, Gyms, Spas &amp; Studios&quot; i\u00e7inde","block_context":{"text":"\ud83d\udc86\ud83c\udffb Clinics, Gyms, Spas &amp; Studios","link":"https:\/\/blog.bindy.com\/tr\/category\/clinics-gyms-spas-studios\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/08\/shutterstock_555662434.jpg?fit=1200%2C814&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/08\/shutterstock_555662434.jpg?fit=1200%2C814&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/08\/shutterstock_555662434.jpg?fit=1200%2C814&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/08\/shutterstock_555662434.jpg?fit=1200%2C814&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/08\/shutterstock_555662434.jpg?fit=1200%2C814&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6079,"url":"https:\/\/blog.bindy.com\/tr\/franchising-in-retail-7-ways-hq-can-support-franchisees\/","url_meta":{"origin":26192,"position":1},"title":"Perakendede Franchising: Genel Merkez Franchise Alanlar\u0131 Destekleyebilir 7 Yol","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Franchise, markan\u0131z\u0131 geni\u015fletmenin ve daha geni\u015f bir co\u011frafi alan yaratman\u0131n harika bir yoludur. Unutmay\u0131n: Ba\u015far\u0131l\u0131 bir franchise i\u015fletmesi kurmak, sadece birka\u00e7 marka k\u0131lavuzu da\u011f\u0131t\u0131p franchise sahiplerinizin bunlar\u0131 kullanmas\u0131na izin vermekten daha fazlas\u0131n\u0131 gerektirir. En ba\u015far\u0131l\u0131 franchise&#039;lar, her \u015feyin \u00f6tesinde bir yol kat eder. McDonald&#039;s da bunlardan biri...","rel":"","context":"&quot;\ud83d\uded2 Store Sales and Performance&quot; i\u00e7inde","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/tr\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/07\/retail_change_management_strategy_tips.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/07\/retail_change_management_strategy_tips.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/07\/retail_change_management_strategy_tips.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/07\/retail_change_management_strategy_tips.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/07\/retail_change_management_strategy_tips.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1205,"url":"https:\/\/blog.bindy.com\/tr\/6-reasons-why-you-should-audit-franchisees-its-not-what-you-think\/","url_meta":{"origin":26192,"position":2},"title":"Franchise&#039;lar\u0131 Denetlemeniz \u0130\u00e7in 6 Neden (D\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz Gibi De\u011fil)","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Bunlara ister &quot;denetim&quot;, ister &quot;de\u011ferlendirme&quot;, ister &quot;de\u011ferlendirmeler&quot; veya k\u0131saca &quot;ziyaret&quot; deyin, bir franchise alana marka standartlar\u0131n\u0131 kontrol etmek, sorular\u0131 yan\u0131tlamak, en iyi uygulamalar\u0131 aktarmak ve ko\u00e7luk yapmak \u00fczere bir b\u00f6lge m\u00fcd\u00fcr\u00fc g\u00f6nderme uygulamas\u0131 yayg\u0131nd\u0131r. Franchise verenlerin neden...","rel":"","context":"&quot;\ud83d\udcca Retail Audit Software&quot; i\u00e7inde","block_context":{"text":"\ud83d\udcca Retail Audit Software","link":"https:\/\/blog.bindy.com\/tr\/category\/retail-audit\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1332928079.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1332928079.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1332928079.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1332928079.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1332928079.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":9382,"url":"https:\/\/blog.bindy.com\/tr\/franchise-vs-corporate-6-things-you-need-to-know\/","url_meta":{"origin":26192,"position":3},"title":"Franchise vs. Kurumsal: Bilmeniz Gereken 6 \u015eey","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Franchise ve kurumsal perakende ma\u011fazalar\u0131 iki farkl\u0131 t\u00fcrd\u00fcr. S\u0131radan al\u0131\u015fveri\u015f yapanlar bu fark\u0131 fark etmeyebilir, \u00e7\u00fcnk\u00fc her iki ma\u011faza t\u00fcr\u00fc de ayn\u0131 genel g\u00f6r\u00fcn\u00fcme ve \u00fcr\u00fcn \u00e7e\u015fitlili\u011fine sahiptir. Ancak, franchise ve kurumsal ma\u011fazalar s\u00f6z konusu oldu\u011funda, bu ma\u011fazalar\u0131 y\u00f6neten ve i\u015fleten ki\u015filer farkl\u0131 deneyimler ya\u015fayacakt\u0131r. Bir...","rel":"","context":"&quot;\ud83d\uded2 Store Sales and Performance&quot; i\u00e7inde","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/tr\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/05\/shutterstock_538155745.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/05\/shutterstock_538155745.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/05\/shutterstock_538155745.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/05\/shutterstock_538155745.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/05\/shutterstock_538155745.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":59653,"url":"https:\/\/blog.bindy.com\/tr\/5-areas-you-need-to-get-right-while-running-a-massage-clinic\/","url_meta":{"origin":26192,"position":4},"title":"Masaj Kliniklerinizde Do\u011fru Yerle\u015ftirmeniz Gereken 5 Alan","author":"colinchan1","date":"Kas\u0131m 25, 2022","format":false,"excerpt":"Bir masaj klini\u011fi i\u015fletmek hi\u00e7 de kolay bir i\u015f de\u011fildir. M\u00fc\u015fterilerinizin ve \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n g\u00fcvenli\u011fini ve konforunu sa\u011flarken, s\u00fcrekli olarak y\u00fcksek kalitede hizmet sunmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Bir masaj klini\u011fi franchise&#039;\u0131 i\u015fletiyorsan\u0131z i\u015fler daha da karma\u015f\u0131k hale gelebilir. Bu durumda...","rel":"","context":"&quot;\ud83d\udc86\ud83c\udffb Clinics, Gyms, Spas &amp; Studios&quot; i\u00e7inde","block_context":{"text":"\ud83d\udc86\ud83c\udffb Clinics, Gyms, Spas &amp; Studios","link":"https:\/\/blog.bindy.com\/tr\/category\/clinics-gyms-spas-studios\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1620889672.jpg?fit=1200%2C799&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1620889672.jpg?fit=1200%2C799&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1620889672.jpg?fit=1200%2C799&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1620889672.jpg?fit=1200%2C799&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1620889672.jpg?fit=1200%2C799&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":8447,"url":"https:\/\/blog.bindy.com\/tr\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/","url_meta":{"origin":26192,"position":5},"title":"\ud83d\udcda Vaka \u00c7al\u0131\u015fmas\u0131: Ulusal Bir Franchise Veren, Covid-19 S\u0131ras\u0131nda 1.200 Franchise Alana Nas\u0131l Yard\u0131mc\u0131 Olmak \u0130\u00e7in Bindy&#039;yi Kulland\u0131","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Covid-19, perakende sekt\u00f6r\u00fcnde bir\u00e7ok ki\u015finin g\u00f6rd\u00fc\u011f\u00fc en b\u00fcy\u00fck y\u0131k\u0131c\u0131 etki olabilir. Ancak perakendeciler daha \u00f6nce de zor zamanlar ve felaketlerle kar\u015f\u0131la\u015ft\u0131. Peki bu karma\u015fadan nas\u0131l kurtuldular? Harvard Business Review&#039;\u0131n da belirtti\u011fi gibi, bir krize en iyi yan\u0131t insanlardan ba\u015flamakt\u0131r. Ula\u015f\u0131n, empati kurun...","rel":"","context":"&quot;\ud83d\udcda Case Studies&quot; i\u00e7inde","block_context":{"text":"\ud83d\udcda Case Studies","link":"https:\/\/blog.bindy.com\/tr\/category\/case-study\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/26192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=26192"}],"version-history":[{"count":11,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/26192\/revisions"}],"predecessor-version":[{"id":63828,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/26192\/revisions\/63828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/26195"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=26192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=26192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=26192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}