{"id":2617,"date":"2021-10-26T15:15:54","date_gmt":"2021-10-26T20:15:54","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2617"},"modified":"2024-11-28T14:26:19","modified_gmt":"2024-11-28T19:26:19","slug":"cpg-ve-perakendeci-is-birligini-gelistirmek-icin-5-ipucu","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/cpg-ve-perakendeci-is-birligini-gelistirmek-icin-5-ipucu\/","title":{"rendered":"CPG ve Perakendeci \u0130\u015fbirli\u011fini Geli\u015ftirmek i\u00e7in 5 \u0130pucu"},"content":{"rendered":"

Markan\u0131z\u0131n perakende ma\u011fazalar\u0131ndaki performans\u0131ndan dolay\u0131 hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frad\u0131n\u0131z m\u0131? Siz ve perakende ortaklar\u0131n\u0131z\u0131n ayn\u0131 sayfada olmad\u0131\u011f\u0131n\u0131z\u0131 hi\u00e7 hissettiniz mi?<\/p>\n\n\n\n

Kendinizi bu sorulara kafa sallarken bulursan\u0131z, perakende stratejinizin \u00f6nemli bir bile\u015feni eksik olabilir: i\u015fbirli\u011fi.<\/span><\/p>\n\n\n\n

CPG \u015firketleri ve perakendeciler i\u015fbirlik\u00e7i ortakl\u0131klar kurduklar\u0131nda, daha d\u00fc\u015f\u00fck maliyetlerin, m\u00fc\u015fteri i\u00e7in daha iyi bir al\u0131\u015fveri\u015f deneyiminin ve daha y\u00fcksek gelirlerin avantajlar\u0131ndan yararlan\u0131rlar.<\/span><\/p>\n\n\n\n

G\u00f6re <\/span>Accenture<\/a>, \u201cBa\u015far\u0131l\u0131 ortak \u00e7al\u0131\u015fanlar, i\u015fletme marj\u0131 iyile\u015ftirmelerinde y\u00fczde 2 ila 10 aras\u0131nda bir art\u0131\u015f sa\u011flayabilir. \u0130\u015fbirli\u011fi \u00e7abalar\u0131, perakendeciler i\u00e7in ma\u011faza raf\u0131 stok oranlar\u0131n\u0131 y\u00fczde 5 ila 8 oran\u0131nda art\u0131rabilir, envanterleri ortalama y\u00fczde 10 azaltabilir ve lojistik maliyetlerini y\u00fczde 3 ila 4 oran\u0131nda azaltabilirken, \u00fcretim maliyetlerinde y\u00fczde 5 ila 15 ve y\u00fczde 3 ila 3 aras\u0131nda azalma sa\u011flayabilir. Tedarik\u00e7iler i\u00e7in Genel ve \u0130dari (G&A) maliyetlerinde y\u00fczde 10 azalma.\u201d<\/span><\/p>\n\n\n\n

A\u00e7\u0131k\u00e7a, i\u015fbirlik\u00e7i ili\u015fkiler kurmak perakende ve CPG alan\u0131nda kar\u015f\u0131l\u0131\u011f\u0131n\u0131 veriyor; bu nedenle markalar, perakende ortaklar\u0131yla ekip \u00e7al\u0131\u015fmas\u0131n\u0131 ve i\u015fbirli\u011fini te\u015fvik etmek i\u00e7in her t\u00fcrl\u00fc \u00e7abay\u0131 g\u00f6stermelidir.<\/span><\/p>\n\n\n\n

\u0130\u015fte CPG markalar\u0131n\u0131n perakendecilerle i\u015f birli\u011fi yapmas\u0131na yard\u0131mc\u0131 olacak be\u015f ipucu.<\/span><\/p>\n\n\n\n

\u0130pucu #1: Planlama a\u015famas\u0131nda i\u015fbirli\u011fi yap\u0131n ve ortak hedefler belirleyin<\/span><\/h2>\n\n\n\n

Halihaz\u0131rda bir plan\u0131n\u0131z varken perakendecilere yakla\u015fmak yerine, onlar\u0131 programlar\u0131n\u0131z\u0131n planlama ve hedef belirleme a\u015famalar\u0131na dahil edin. Birbirinizin hedeflerini ve KPI'lar\u0131n\u0131 netle\u015ftirmek i\u00e7in zaman ay\u0131r\u0131n. Hangi say\u0131lar\u0131 vurman\u0131z gerekiyor? Her biriniz i\u00e7in ba\u015far\u0131 nas\u0131l g\u00f6r\u00fcn\u00fcyor?<\/span><\/p>\n\n\n\n

Ayr\u0131ca ortak hedeflerinizi belirledi\u011finizden emin olun.<\/p>\n\n\n\n

\n

\u201cEtkili olmak i\u00e7in i\u015fbirli\u011finin ortak bir hedefler dizisine ve kazan-kazan ortakl\u0131\u011f\u0131 arzusuna dayanmas\u0131 gerekiyor. <\/span>En ba\u015far\u0131l\u0131 ve s\u00fcrd\u00fcr\u00fclebilir i\u015fbirli\u011fi s\u00fcre\u00e7leri, her iki taraf\u0131n da istenen hedeflere ula\u015fmak i\u00e7in ilerledi\u011fi s\u00fcre\u00e7lerdir.\u201d- Paris Gogos, \u00dcr\u00fcn Ba\u015fkan Yard\u0131mc\u0131s\u0131 NeoGrid Kuzey Amerika<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n

Ayr\u0131nt\u0131lar\u0131 \u00fct\u00fcleyin ve program\u0131n\u0131z\u0131 buna g\u00f6re planlay\u0131n. Bunu yapmak, yaln\u0131zca program\u0131 y\u00fcr\u00fctme ve sonu\u00e7lar\u0131 izleme \u015feklinizi iyile\u015ftirmekle kalmaz, ayn\u0131 zamanda perakende orta\u011f\u0131n\u0131z\u0131n program\u0131n ba\u015far\u0131s\u0131na daha fazla yat\u0131r\u0131m yapmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n\n\n\n

\u0130pucu #2: Performans\u0131 ve sonu\u00e7lar\u0131 g\u00f6zden ge\u00e7irmek i\u00e7in d\u00fczenli toplant\u0131lar ayarlay\u0131n<\/span><\/h2>\n\n\n\n

Her iki taraf\u0131n da yolda kalmas\u0131n\u0131 sa\u011flamak i\u00e7in program performans\u0131n\u0131 g\u00f6zden ge\u00e7irmek i\u00e7in d\u00fczenli toplant\u0131lar d\u00fczenleyin. <\/span>PwC'ye g\u00f6re<\/a>, ortak i\u015f planlamas\u0131ndaki bu ad\u0131m, "CPG firmalar\u0131n\u0131n ve perakendecilerin ger\u00e7ek\u00e7i hedefler belirlemesini, pazar talebini kar\u015f\u0131lamas\u0131n\u0131 ve stoklar\u0131 en aza indirmesini" sa\u011flar.<\/span><\/p>\n\n\n

\n
\"executive_summary_retail_audit_data_communicationia\"<\/figure>\n<\/div>\n\n\n

PwC, \u00f6nde gelen bir Birle\u015fik Krall\u0131k perakendecisinin ve a\u011f\u0131z bak\u0131m\u0131nda k\u00fcresel bir pazar liderinin \u201ctek ekip\u201d yakla\u015f\u0131m\u0131n\u0131 benimseyerek i\u015fbirli\u011fi yapt\u0131\u011f\u0131 bir \u00f6rne\u011fi payla\u015f\u0131yor. Her iki \u015firketin liderlik ekipleri, tahminlerini, performanslar\u0131n\u0131 ve sonu\u00e7lar\u0131n\u0131 tart\u0131\u015fmak i\u00e7in ayl\u0131k olarak bir araya geldi.<\/span><\/p>\n\n\n\n

Bunu yapmak, \u015firketlerin \u201cpromosyonlar, hizmet seviyelerindeki de\u011fi\u015fiklikler ve ortak faydalarda ayarlamalar gibi de\u011fi\u015fiklikler\u201d \u00fczerinde anla\u015fmas\u0131n\u0131 sa\u011flad\u0131. Sadece bu de\u011fil, i\u015fbirlik\u00e7i \u00e7aba, "geli\u015fmi\u015f teslimat oranlar\u0131, artan rafta kullan\u0131labilirlik, yeni hedeflenen promosyonlar, daha iyi marjlar, envanter seviyelerinde azalma ve di\u011fer ortak giri\u015fimler \u00fczerinde daha kolay anla\u015fma" yolunu a\u00e7t\u0131.<\/span><\/p>\n\n\n\n

Benzer bir yakla\u015f\u0131m\u0131 benimsemeyi d\u00fc\u015f\u00fcn\u00fcn. Performans\u0131n\u0131 de\u011ferlendirmek i\u00e7in perakende program\u0131n\u0131z\u0131n sonuna kadar beklemeyin. Giri\u015fimin s\u00fcresi boyunca perakendeci ile d\u00fczenli toplant\u0131lar planlay\u0131n, b\u00f6ylece hem sonu\u00e7lar\u0131 g\u00f6zden ge\u00e7irebilir hem de ileriye d\u00f6n\u00fck en iyi eylem plan\u0131 \u00fczerinde anla\u015fabilirsiniz.<\/p>\n\n\n\n

\"Sitelerinize<\/a><\/figure>\n\n\n\n

\u0130pucu #3: Perakende i\u015f ortaklar\u0131n\u0131zla g\u00fc\u00e7l\u00fc insan ili\u015fkileri geli\u015ftirin<\/span><\/h2>\n\n\n\n

G\u00fc\u00e7l\u00fc kurumsal ortakl\u0131klar, insan ili\u015fkileriyle ayn\u0131 \u015feylere dayan\u0131r: g\u00fcven, d\u00fcr\u00fcstl\u00fck ve empati. Bu de\u011ferleri g\u00f6zden ka\u00e7\u0131rmay\u0131n ve yukar\u0131dan a\u015fa\u011f\u0131ya g\u00fc\u00e7l\u00fc insan ili\u015fkileri geli\u015ftirmeye \u00e7al\u0131\u015f\u0131n.<\/span><\/p>\n\n\n\n

\u00c7o\u011fu zaman, ortakl\u0131klar y\u00f6netici d\u00fczeyinde ger\u00e7ekten iyi ba\u015flar, ancak \u00e7al\u0131\u015fanlar me\u015fgul olmad\u0131\u011f\u0131 i\u00e7in ma\u011fazada terc\u00fcme edilmez. Bu, yaln\u0131zca program performans\u0131n\u0131n d\u00fc\u015f\u00fck olmas\u0131na neden olmakla kalmaz, ayn\u0131 zamanda sat\u0131c\u0131yla ili\u015fkiniz de k\u00f6t\u00fcye gidebilir.<\/span><\/p>\n\n\n\n

Perakende uzman\u0131na g\u00f6re <\/span>Jaymison Haeussler<\/a>, perakendeci ve marka aras\u0131ndaki ili\u015fki - \u00f6zellikle de CPG taraf\u0131ndaki ma\u011faza temsilcileri s\u00f6z konusu oldu\u011funda - program\u0131n ba\u015far\u0131s\u0131 i\u00e7in kritik \u00f6neme sahiptir.<\/span><\/p>\n\n\n\n

"En b\u00fcy\u00fck \u015fey, sald\u0131rgan olmayan ve perakendeciye kar\u015f\u0131 daha d\u00fc\u015f\u00fcnceli bir temsilciye sahip olmakt\u0131r. Temsilcilerin gelip '\u015euna, buna ve buna ihtiyac\u0131m var ve neden yap\u0131lmad\u0131 ve neden beni aramad\u0131n?' dedi\u011fini g\u00f6rd\u00fcm.\u201d<\/span><\/p>\n\n\n\n

\u201cBu tutum, perakendecinin geri ad\u0131m atmas\u0131na ve 'bak birinin bana ma\u011fazam\u0131 nas\u0131l y\u00f6netece\u011fimi s\u00f6ylemesine ihtiyac\u0131m yok' diye d\u00fc\u015f\u00fcnmesine neden oluyor.\u201d<\/span><\/p>\n\n\n\n

"Perakendeci bak\u0131\u015f a\u00e7\u0131s\u0131ndan, bir temsilci bize zor anlar ya\u015fatt\u0131\u011f\u0131nda, sonunda \u00e7ok yorgun bir deneyim ya\u015far\u0131z" diye ekliyor.<\/span><\/p>\n\n\n\n

Bu, personelinizi uygun \u015fekilde e\u011fiterek, empatiyi te\u015fvik ederek ve programlar\u0131n\u0131z\u0131n uygulanmas\u0131n\u0131 kolayla\u015ft\u0131rarak \u00f6nlenebilir.<\/span><\/p>\n\n\n\n

Rob Volpe, kurucusu ve CEO'su olarak <\/span>360 tutu\u015fturmak<\/a> "Program\u0131n planlanmas\u0131ndan sorumlu CPG ekibinin, program\u0131 y\u00fcr\u00fctmek zorunda kalacak ki\u015filerle, yani ma\u011faza d\u00fczeyinde \u00e7al\u0131\u015fan personelle empati kurmas\u0131 gerekiyor. Hem perakendeci hem de \u00fcretici i\u00e7in a\u00e7\u0131k ve kolay uygulanabilir hale getirin ve kazan-kazan durumunu g\u00f6sterin.\u201d<\/span><\/p>\n\n\n\n

\u201cProgram y\u00fcr\u00fct\u00fcl\u00fcrken, sahadaki sat\u0131\u015f ekibinin me\u015fgul oldu\u011fundan ve yard\u0131mc\u0131 olmak i\u00e7in ellerinden geleni yapt\u0131\u011f\u0131ndan emin olun. Program\u0131n daha iyi g\u00f6r\u00fcnmesine yard\u0131mc\u0131 olan biraz t\u00fcy ve k\u0131vr\u0131m herkese fayda sa\u011flar. \u201d<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u0130pucu #4: Do\u011fru verileri ve \u00f6ng\u00f6r\u00fcleri payla\u015f\u0131n<\/span><\/h2>\n\n\n\n

CPG firmalar\u0131 ve perakendeciler hangi verilerin birbirleriyle payla\u015f\u0131laca\u011f\u0131 konusunda anla\u015fmal\u0131d\u0131r. <\/span><\/p>\n\n\n\n

\n

\u201c\u0130\u015fbirli\u011fine dayal\u0131 bir ortakl\u0131k, her bir taraf\u0131n benzersiz veri ve uzmanl\u0131\u011f\u0131ndan yararlanmal\u0131d\u0131r. Markalar, t\u00fcketici davran\u0131\u015f\u0131, demografi ve ko\u015fullar hakk\u0131nda daha geni\u015f ve daha derin i\u00e7g\u00f6r\u00fclere sahip olurken, perakendeciler al\u0131\u015fveri\u015f yapanlar\u0131n ma\u011faza i\u00e7i davran\u0131\u015flar\u0131 hakk\u0131nda daha iyi bir g\u00f6r\u00fc\u015fe sahip olacak.\u201d- Paris Gogos, NeoGrid Kuzey Amerika \u00dcr\u00fcn Ba\u015fkan Yard\u0131mc\u0131s\u0131<\/span><\/p>\n<\/blockquote>\n\n\n\n

Bu nedenle, hangi verilerin veya metriklerin payla\u015f\u0131laca\u011f\u0131na karar verin. \u00d6rne\u011fin, CPG firmas\u0131 pazar e\u011filimleri veya t\u00fcketici i\u00e7g\u00f6r\u00fcleri hakk\u0131nda bilgi payla\u015fabilirken, perakendeci envanter ve POS verileri<\/a>.<\/span><\/p>\n\n\n\n

Ortak m\u00fc\u015fteri anketleri uygulamay\u0131 da d\u00fc\u015f\u00fcnebilirsiniz. \u00f6rne\u011fin al, <\/span>Unilever, T\u00fcrkiye'nin \u00f6nde gelen perakendecilerinden Migros ile neler yapt\u0131?<\/a>. \u0130ki \u015firket, al\u0131\u015fveri\u015f yapanlar\u0131n sa\u00e7 kremini pahal\u0131 ve gereksiz g\u00f6rd\u00fcklerini \u00f6\u011frendikleri bir ma\u011faza i\u00e7i anket yapmak i\u00e7in bir araya geldi.<\/span><\/p>\n\n\n\n

Buna kar\u015f\u0131l\u0131k, Unilever ve Migros, m\u00fc\u015fterilerin sa\u00e7 kremini tamamlay\u0131c\u0131 bir \u00fcr\u00fcn olarak g\u00f6rmelerini te\u015fvik etmek i\u00e7in fiyat promosyonlar\u0131 uygulad\u0131 ve sa\u00e7 kremini \u015fampuanlar\u0131n yan\u0131na koymak i\u00e7in raf alan\u0131n\u0131 de\u011fi\u015ftirdi.<\/p>\n\n\n\n

Sonu\u00e7? Unilever'in sa\u00e7 kremi geliri y\u00fczde 36, Migros'un y\u00fczde 25 b\u00fcy\u00fcd\u00fc<\/span><\/p>\n\n\n\n

\u0130pucu #5: Sonu\u00e7lar\u0131 izlemek ve bilgileri payla\u015fmak i\u00e7in do\u011fru teknolojiyi kullan\u0131n<\/span><\/h2>\n\n\n\n

Program ayr\u0131nt\u0131lar\u0131n\u0131 belirledikten ve perakende orta\u011f\u0131n\u0131zla bilgileri payla\u015fmay\u0131 kabul ettikten sonraki ad\u0131m, program performans\u0131n\u0131, sonu\u00e7lar\u0131 ve \u00f6ng\u00f6r\u00fcleri nas\u0131l izleyece\u011finizi ve payla\u015faca\u011f\u0131n\u0131z\u0131 bulmakt\u0131r.<\/span><\/p>\n\n\n\n

Bunu yapman\u0131n bir\u00e7ok yolu var. Perakende taraf\u0131nda, ma\u011faza sat\u0131\u015f ve envanter raporlar\u0131 olu\u015fturabilir ve bunlar\u0131 CPG firmas\u0131na sa\u011flayabilir. Hatta baz\u0131 \u015firketler payla\u015farak bir ad\u0131m daha ileri gidiyor POS verileri<\/a> otomatik olarak.<\/span><\/p>\n\n\n\n

PwC'ye g\u00f6re, Godrej T\u00fcketici \u00dcr\u00fcnleri, perakendecilerle bilgi al\u0131\u015fveri\u015fini otomatikle\u015ftirmek i\u00e7in elektronik veri al\u0131\u015fveri\u015fi (EDI) aray\u00fczleri kurdu\u011funda, \u015firket perakendeden elde edilen gelirde y\u00fczde 28 art\u0131\u015f g\u00f6rd\u00fc.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Baz\u0131 durumlarda, g\u00f6rev y\u00f6netimi ve perakende denetim yaz\u0131l\u0131m\u0131n\u0131 kullanarak performans\u0131 izleyebilir ve verileri payla\u015fabilirsiniz. Bulut tabanl\u0131 bir \u00e7\u00f6z\u00fcm kullanarak <\/span>perakende denetimleri yap\u0131n ve programlar\u0131n\u0131z\u0131 de\u011ferlendirin<\/a> ger\u00e7ek zamanl\u0131 bilgileri ekibinizle ve perakende sat\u0131\u015f orta\u011f\u0131n\u0131zla payla\u015fman\u0131za olanak tan\u0131r. Bu sadece herkesi ayn\u0131 sayfada tutmakla kalmaz, gerekti\u011finde program de\u011fi\u015fikliklerini h\u0131zl\u0131 bir \u015fekilde uygulaman\u0131za da olanak tan\u0131r.<\/span><\/p>\n\n\n\n

kapan\u0131\u015fta<\/span><\/h3>\n\n\n\n

En iyi perakende ortakl\u0131klar\u0131, harika insanlar\u0131n \u00e7abalar\u0131na, do\u011fru planlamaya ve g\u00fcvenilir teknolojiye dayan\u0131r. Perakende inisiyatiflerinizi planlarken ve y\u00fcr\u00fct\u00fcrken bu \u00fc\u00e7 bile\u015feni al\u0131n ve sonu\u00e7lar\u0131n\u0131z\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde iyile\u015ftirin. <\/span><\/p>\n\n\n\n

Yazar hakk\u0131nda:<\/p>\n\n\n

\n
\"francesanicasio\"<\/figure>\n<\/div>\n\n\n
<\/i>Francesca Nicasio<\/a> Perakende trendleri ve t\u00fcccarlar\u0131n sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131na, m\u00fc\u015fteri hizmetlerini iyile\u015ftirmelerine ve genel olarak daha iyi perakendeciler olmalar\u0131na yard\u0131mc\u0131 olacak ipu\u00e7lar\u0131 hakk\u0131nda yazmaya kendini adam\u0131\u015f serbest yazar ve i\u00e7erik stratejistidir.<\/em><\/div>\n\n\n\n

<\/p>\n\n\n\n

 <\/div>\n\n\n\n
\"Bindy<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Markan\u0131z\u0131n perakende ma\u011fazalar\u0131ndaki performans\u0131ndan dolay\u0131 hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frad\u0131n\u0131z m\u0131? Siz ve perakende ortaklar\u0131n\u0131z\u0131n ayn\u0131 sayfada olmad\u0131\u011f\u0131n\u0131z\u0131 hi\u00e7 hissettiniz mi? Kendinizi bu sorulara kafa sallarken bulursan\u0131z, perakende stratejinizin \u00f6nemli bir bile\u015feni eksik olabilir: i\u015fbirli\u011fi. CPG \u015firketleri ve perakendeciler i\u015fbirlik\u00e7i ortakl\u0131klar kurduklar\u0131nda, \u2026 CPG ve Perakendeci \u0130\u015fbirli\u011fini Geli\u015ftirmek i\u00e7in 5 \u0130pucu<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[11682095],"tags":[573863352,454459303,573863350,68976671],"class_list":["post-2617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cpgs","tag-cpg-in-store-program","tag-cpg-merchandising","tag-cpg-store-execution","tag-retail-best-practice"],"yoast_head":"\n5 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Kontrol\u00fc elinizde tuttu\u011funuzda, g\u00fc\u00e7l\u00fc bir marka deneyimi sunmak nispeten kolayd\u0131r. \u00d6rne\u011fin, kendi perakende ma\u011fazan\u0131z\u0131 veya web sitenizi i\u015fletiyorsan\u0131z, \u015firketiniz...","rel":"","context":""\ud83e\uddc3 Consumer Packaged Goods" i\u00e7inde","block_context":{"text":"\ud83e\uddc3 Consumer Packaged Goods","link":"https:\/\/blog.bindy.com\/tr\/kategori\/cpgs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219556386.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219556386.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219556386.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219556386.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219556386.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3746,"url":"https:\/\/blog.bindy.com\/tr\/cpg-pazarlama-kontrol-listesi-2\/","url_meta":{"origin":2617,"position":1},"title":"\u2714\ufe0f CPG Sat\u0131\u015f Kontrol Listesi","author":"Bindy","date":"Ekim 26, 2022","format":false,"excerpt":"Perakende i\u015f orta\u011f\u0131 ma\u011fazalar\u0131n\u0131zdaki g\u00f6rsel pazarlama program\u0131n\u0131z\u0131 olu\u015fturmak veya g\u00fcncellemek i\u00e7in bu \u00f6rnek CPG Pazarlama Kontrol Listesi'ni kullan\u0131n. Raflar dolu. \u00dcr\u00fcn deli\u011fi yok. Yetkisiz \u00fcr\u00fcn yok. Yetkisiz \u00fcr\u00fcn yok. T\u00fcm yetkili \u00fcr\u00fcnler rafta mevcut. Konum ve kategori i\u00e7in do\u011fru planogram kullan\u0131ld\u0131 (foto\u011fraf ekleyin).","rel":"","context":""\u2714\ufe0f Checklists" i\u00e7inde","block_context":{"text":"\u2714\ufe0f Checklists","link":"https:\/\/blog.bindy.com\/tr\/kategori\/kontrol-listeleri\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3469,"url":"https:\/\/blog.bindy.com\/tr\/magazada-basarili-bir-cpg-lansmani-icin-5-temel-bilesen\/","url_meta":{"origin":2617,"position":2},"title":"Ba\u015far\u0131l\u0131 Bir Ma\u011faza \u0130\u00e7i CPG Lansman\u0131 i\u00e7in 5 Temel Bile\u015fen","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Ger\u00e7ek: CPG \u00fcr\u00fcn lansmanlar\u0131 zorludur. IRI'ye g\u00f6re, her y\u0131l 10.000'den fazla yeni \u00fcr\u00fcn perakende raflar\u0131na \u00e7\u0131k\u0131yor, ancak "10'dan az yeni lansman, ilk y\u0131l sat\u0131\u015flar\u0131nda $100 milyondan fazla gelir elde ediyor." Yeni bir \u00fcr\u00fcn piyasaya s\u00fcrmeyi hedefleyen bir CPG firmas\u0131ysan\u0131z, i\u015finiz a\u00e7\u0131k\u00e7a...","rel":"","context":""\ud83e\uddc3 Consumer Packaged Goods" i\u00e7inde","block_context":{"text":"\ud83e\uddc3 Consumer Packaged Goods","link":"https:\/\/blog.bindy.com\/tr\/kategori\/cpgs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_245572972.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_245572972.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_245572972.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_245572972.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_245572972.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2987,"url":"https:\/\/blog.bindy.com\/tr\/fiziksel-perakendede-basariyi-yakalayan-4-dijital-oncelikli-marka\/","url_meta":{"origin":2617,"position":3},"title":"Tu\u011fla ve Har\u00e7 Perakendesinde Ba\u015far\u0131 Bulan Dijitalde \u0130lk 4 Marka\u2026","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"...ve Onlardan Neler \u00d6\u011frenebilirsiniz? Art\u0131k her \u015fey \u00e7evrimi\u00e7i mi oluyor? E-ticaret, abonelikler, teslimat hizmetleri ve \u00fccretsiz kargo her zamankinden daha pop\u00fcler hale gelirken, t\u00fcketicilerin hala d\u0131\u015far\u0131 \u00e7\u0131k\u0131p al\u0131\u015fveri\u015f yapma ihtiyac\u0131 duyup duymad\u0131\u011f\u0131n\u0131 merak edebilirsiniz. K\u0131sa cevap evet. T\u00fcketiciler...","rel":"","context":""\ud83d\udcc8 Retail Trends" i\u00e7inde","block_context":{"text":"\ud83d\udcc8 Retail Trends","link":"https:\/\/blog.bindy.com\/tr\/kategori\/perakende-trendleri\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/07\/shutterstock_369974669.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/07\/shutterstock_369974669.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/07\/shutterstock_369974669.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/07\/shutterstock_369974669.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/07\/shutterstock_369974669.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2444,"url":"https:\/\/blog.bindy.com\/tr\/kazanan-perakende-teshirleri-olusturmak-ve-uygulamak-icin-8-ipucu\/","url_meta":{"origin":2617,"position":4},"title":"Kazanan Perakende Te\u015fhir Ekranlar\u0131 Olu\u015fturmak ve Y\u00fcr\u00fctmek i\u00e7in 8 \u0130pucu","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"\u0130ster be\u011fenin ister be\u011fenmeyin, perakende ve t\u00fcketim mallar\u0131 d\u00fcnyas\u0131nda g\u00f6r\u00fcn\u00fcm \u00e7ok \u00f6nemlidir. \u00dcr\u00fcnlerinizin g\u00f6r\u00fcn\u00fcm\u00fc ve hissiyat\u0131 ile sergilenme bi\u00e7imleri, t\u00fcketicilerin sat\u0131n alma kararlar\u0131n\u0131 do\u011frudan etkileyebilir. Bu nedenle, ... yaratma ve uygulamaya yat\u0131r\u0131m yapmak son derece \u00f6nemlidir.","rel":"","context":""\ud83d\udc5c Merchandising" i\u00e7inde","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/tr\/kategori\/magazacilik-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_458405629.jpg?fit=1200%2C901&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_458405629.jpg?fit=1200%2C901&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_458405629.jpg?fit=1200%2C901&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_458405629.jpg?fit=1200%2C901&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_458405629.jpg?fit=1200%2C901&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4437,"url":"https:\/\/blog.bindy.com\/tr\/perakende-denetimleri-kesin-rehber\/","url_meta":{"origin":2617,"position":5},"title":"\u2b50 Perakende Denetimleri \u2013 Kesin K\u0131lavuz","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Perakende denetimlerine dair bu kapsaml\u0131 rehber, perakende a\u011f\u0131n\u0131z genelinde bir perakende denetim program\u0131 planlamak, olu\u015fturmak ve ba\u015flatmak i\u00e7in ihtiyac\u0131n\u0131z olan her \u015feyi i\u00e7erir. Bu Rehber kimler i\u00e7in? Perakende denetimlerine y\u00f6nelik bu rehber, g\u0131da hizmeti, marketler, eczaneler, spalar ve klinikler, telekom\u00fcnikasyon gibi sekt\u00f6rlerdeki \u00e7ok birimli perakendeciler i\u00e7indir.","rel":"","context":""\u2b50 Best practices" i\u00e7inde","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/tr\/kategori\/bindy-hakkinda\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=1166%2C465&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=1166%2C465&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=1166%2C465&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=1166%2C465&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=1166%2C465&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/2617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=2617"}],"version-history":[{"count":36,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/2617\/revisions"}],"predecessor-version":[{"id":64935,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/2617\/revisions\/64935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/61579"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=2617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=2617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=2617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}