{"id":2235,"date":"2021-10-26T15:15:52","date_gmt":"2021-10-26T20:15:52","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2235"},"modified":"2024-11-28T14:27:46","modified_gmt":"2024-11-28T19:27:46","slug":"cpglerin-birden-fazla-perakende-afisinde-tutarli-bir-marka-deneyimi-saglamak-icin-atmasi-gereken-5-adim","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/cpglerin-birden-fazla-perakende-afisinde-tutarli-bir-marka-deneyimi-saglamak-icin-atmasi-gereken-5-adim\/","title":{"rendered":"CPG'lerin Birden Fazla Perakende Afi\u015finde Uyumlu Bir Marka Deneyimi S\u00fcrd\u00fcrmek \u0130\u00e7in Atmas\u0131 Gereken 5 Ad\u0131m"},"content":{"rendered":"

Marka bilinci olu\u015fturma, herhangi bir CPG i\u00e7in bir \u00f6ncelik olmal\u0131d\u0131r. Etkileyici bir marka, harika insanlar\u0131 \u015firketinize \u00e7eker, sadakati te\u015fvik eder ve sat\u0131\u015flar\u0131 art\u0131r\u0131r.<\/span><\/p>\n\n\n\n

G\u00fc\u00e7l\u00fc bir marka deneyiminin tan\u0131t\u0131m\u0131n\u0131 yapmak, s\u00f6z sahibi oldu\u011funuzda nispeten kolayd\u0131r. \u00d6rne\u011fin, kendi perakende ma\u011fazan\u0131z\u0131 veya web sitenizi y\u00f6netiyorsan\u0131z, s\u00fcr\u00fcc\u00fc koltu\u011funda \u015firketiniz vard\u0131r, b\u00f6ylece (bir dereceye kadar) insanlar\u0131n markan\u0131z\u0131 nas\u0131l deneyimledi\u011fini kontrol edebilirsiniz.<\/span><\/p>\n\n\n\n

\u00c7e\u015fitli perakende afi\u015flerinde sat\u0131\u015f yapt\u0131\u011f\u0131n\u0131zda bu farkl\u0131 bir hikaye. \u00dcr\u00fcnleriniz tam olarak kontrol etmedi\u011finiz ma\u011fazalarda sergilendi\u011finde, t\u00fcketiciler markan\u0131z\u0131 istedi\u011finiz gibi alg\u0131lamayabilir veya deneyimlemeyebilir. \u00dcr\u00fcnler yanl\u0131\u015f g\u00f6r\u00fcnt\u00fclenebilir veya ortaklar \u015firketinizin neyle ilgili oldu\u011funu do\u011fru bir \u015fekilde a\u00e7\u0131klayamayabilir.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

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Durum ne olursa olsun, farkl\u0131 perakende afi\u015flerinde uyumlu bir markay\u0131 tan\u0131tmak i\u00e7in ad\u0131mlar atman\u0131z ve t\u00fcketicilerin nerede ve nas\u0131l al\u0131\u015fveri\u015f yapt\u0131klar\u0131na bak\u0131lmaks\u0131z\u0131n harika bir deneyim ya\u015famalar\u0131n\u0131 sa\u011flaman\u0131z gerekir.<\/span><\/p>\n\n\n\n

Bu yaz\u0131da tam olarak bunu tart\u0131\u015faca\u011f\u0131z. \u015eirketinizin markas\u0131 s\u00f6z konusu oldu\u011funda kimsenin pes etmemesini sa\u011flamak i\u00e7in be\u015f ipucu bir araya getirdik. Bunlar\u0131 inceleyin ve bunlar\u0131 i\u015finizde nas\u0131l uygulayabilece\u011finizi g\u00f6r\u00fcn.<\/span><\/p>\n\n\n\n

Ad\u0131m 1 \u2013 Markan\u0131z\u0131n \u00f6z\u00fc ve neyi temsil etti\u011finiz konusunda \u00e7ok net olun<\/span><\/h2>\n\n\n\n

Ma\u011fazada ilgi \u00e7ekici ve tutarl\u0131 bir marka deneyimi yaratmak, \u00fcr\u00fcnleriniz raflara \u00e7\u0131kmadan \u00f6nce ba\u015flar. Perakendecilerle u\u011fra\u015fmadan \u00f6nce birka\u00e7 dahili ad\u0131m atman\u0131z gerekir. Bunlardan en \u00f6nemlisi markan\u0131z\u0131n neyi temsil etti\u011fini tan\u0131mlamakt\u0131r. Markan\u0131z\u0131n \u00f6z\u00fcn\u00fc veya \u201c\u00f6z\u00fcn\u00fc\u201d ifade etmeniz gerekir ve ancak bunu yapt\u0131ktan sonra do\u011fru deneyimi olu\u015fturabilirsiniz.<\/span><\/p>\n\n\n\n

Aaron Chio, \u00fcst d\u00fczey y\u00f6netici olarak<\/span> Clarkston Dan\u0131\u015fmanl\u0131k<\/a> \u201cHer zaman markan\u0131z\u0131n neyi temsil etti\u011fini tan\u0131mlamak ve farkl\u0131 sat\u0131\u015f noktalar\u0131nda bu vizyona sad\u0131k kalmakla ba\u015flar.\u201d<\/span><\/p>\n\n\n\n

Bu ad\u0131m yukar\u0131dan a\u015fa\u011f\u0131ya do\u011fru ger\u00e7ekle\u015ftirilmelidir. \u015eirketinizin liderli\u011fi, markan\u0131z\u0131n neyle ilgili oldu\u011funu tan\u0131mlamak i\u00e7in zaman ay\u0131rmal\u0131d\u0131r. \u015eirketinizi benzersiz k\u0131lan nedir? \u0130nsanlarda hangi duygular\u0131 uyand\u0131r\u0131rs\u0131n\u0131z? Temel misyon ve vizyonunuz nedir?<\/span><\/p>\n\n\n\n

Bu sorular\u0131n yan\u0131tlar\u0131n\u0131 bulun, belgeleyin ve ard\u0131ndan bilgileri \u015firketin geri kalan\u0131na da\u011f\u0131t\u0131n. Y\u00f6neticilerden m\u00fc\u015fteri hizmetleri temsilcilerine kadar herkesin markan\u0131z\u0131 anlamas\u0131n\u0131 ve somutla\u015ft\u0131rmas\u0131n\u0131 sa\u011flay\u0131n, b\u00f6ylece markan\u0131z\u0131 i\u015finizin farkl\u0131 y\u00f6nlerine (di\u011fer \u015feylerin yan\u0131 s\u0131ra \u00fcr\u00fcnler, fiyatland\u0131rma, pazarlama ve m\u00fc\u015fteri hizmetleri) uygulayabilirler. .<\/span><\/p>\n\n\n\n

Tommy Hilfiger, markala\u015fma konusunda muazzam bir i\u015f \u00e7\u0131karm\u0131\u015f bir \u015firket \u00f6rne\u011fidir. Tommy \u00e7evrimi\u00e7i olarak ve kendi konumlar\u0131nda sat\u0131\u015f yap\u0131yor, ancak Macy's gibi b\u00fcy\u00fck ma\u011fazalar\u0131n yan\u0131 s\u0131ra TJ Maxx gibi fiyat d\u0131\u015f\u0131 perakendecilerde de var.<\/span><\/p>\n\n\n\n

Tommy Hilfiger, farkl\u0131 kanallar ve sat\u0131\u015f noktalar\u0131 \u00fczerinden sat\u0131\u015f yapmas\u0131na ra\u011fmen m\u00fc\u015fterileri i\u00e7in tutarl\u0131 bir deneyim yaratt\u0131. Nas\u0131l? Basit\u2014Tommy klasik, tiki Amerikal\u0131 imaj\u0131n\u0131 \u00e7iviledi. Her Tommy Hilfiger \u00fcr\u00fcn\u00fc ve reklam kampanyas\u0131 ayn\u0131 imaj\u0131 te\u015fvik eder, b\u00f6ylece t\u00fcketiciler birden fazla kanalda ve perakende afi\u015flerinde Tommy markas\u0131 hakk\u0131nda ayn\u0131 alg\u0131ya sahip olur.<\/span><\/p>\n\n\n\n

Markala\u015fma \u00e7abalar\u0131n\u0131zda bu d\u00fczeyde netlik ve tutarl\u0131l\u0131k hedefleyin. \u00d6z\u00fcn\u00fcz\u00fcn yapt\u0131\u011f\u0131n\u0131z ve satt\u0131\u011f\u0131n\u0131z her \u015feyde parlamas\u0131n\u0131 sa\u011flamak i\u00e7in kim oldu\u011funuz ve markan\u0131z\u0131n \u00f6z\u00fcn\u00fcn ne oldu\u011fu konusunda son derece net olun.<\/span><\/p>\n\n\n\n

Ad\u0131m 2 \u2013 Markan\u0131z\u0131 farkl\u0131 sat\u0131\u015f noktalar\u0131nda nas\u0131l y\u00fcr\u00fctece\u011finizi \u00f6\u011frenin<\/span><\/h2>\n\n\n\n

Bir sonraki ad\u0131m, markan\u0131z\u0131n temel \u00f6z\u00fcn\u00fc farkl\u0131 perakende afi\u015flerinde nas\u0131l uygulayaca\u011f\u0131n\u0131z\u0131 bulmakt\u0131r. \u0130\u015fin zorla\u015ft\u0131\u011f\u0131 yer buras\u0131d\u0131r, \u00e7\u00fcnk\u00fc temel mesaj\u0131n\u0131z\u0131n tutarl\u0131 kalmas\u0131 gerekirken, bu mesaj\u0131n y\u00fcr\u00fct\u00fclmesi bir perakende afi\u015finden di\u011ferine farkl\u0131l\u0131k g\u00f6sterecektir.<\/span><\/p>\n\n\n\n

Bunu ba\u015farmak, m\u00fc\u015fteri ekipleri aras\u0131nda yak\u0131n i\u015fbirli\u011fi gerektirir. Chio'ya g\u00f6re, marka y\u00f6netimi taraf\u0131ndakiler marka i\u00e7in "ger\u00e7ek kuzeyin" ne oldu\u011funu anlamal\u0131, m\u00fc\u015fteri ekipleri ise markan\u0131n ma\u011fazalarda nas\u0131l hayata ge\u00e7ece\u011fini belirleme g\u00f6revini \u00fcstlenmelidir (\u00f6rne\u011fin, Walmart, Target veya herhangi bir ma\u011faza). di\u011fer perakende ma\u011faza).<\/span><\/p>\n\n\n\n

Ba\u015far\u0131l\u0131 ma\u011faza i\u00e7i uygulama, marka ve perakendeci aras\u0131nda i\u015fbirli\u011fini de gerektirir. \u015eirketinizin neyi temsil etti\u011fini bilmek yeterli de\u011fildir; ayr\u0131ca \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z perakende ma\u011fazas\u0131n\u0131 ve daha da \u00f6nemlisi m\u00fc\u015fterilerinin kim oldu\u011funu anlamal\u0131s\u0131n\u0131z.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

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Cassandra Rosen, bir ortak ve kurucu ortak <\/span>FK Etkile\u015fimli<\/a>, bir \u015farap, alkoll\u00fc i\u00e7kiler ve CPG marka bilinci olu\u015fturma ajans\u0131, "Tutarl\u0131 bir markan\u0131n anahtar\u0131, kiminle konu\u015ftu\u011funuzu bilmek ve ard\u0131ndan onlara hitap edecek bir ses ve ma\u011faza i\u00e7i uygulama olu\u015fturmakt\u0131r" dedi.<\/span><\/p>\n\n\n\n

Rosen devam etti, <\/span><\/p>\n\n\n\n

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"Kendinize \u015funu sorun: 'Ula\u015fmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m m\u00fc\u015fteri kim ve neden \u00fcr\u00fcn\u00fcm\u00fc sat\u0131n almay\u0131 se\u00e7sinler?' Sosyal medya, sat\u0131\u015f noktas\u0131ndaki boyunluklar ve etiketler veya raf konu\u015fmac\u0131lar\u0131 arac\u0131l\u0131\u011f\u0131yla markam\u0131 sat\u0131n almalar\u0131 i\u00e7in ilham verecek veya motive edecek hangi ipu\u00e7lar\u0131n\u0131 veya e\u011fitim bilgilerini (bizim durumumuzda tarifler) onlarla payla\u015fabilirsiniz?" \u2013 Cassandra Rosen, FK Interactive'in orta\u011f\u0131 ve kurucu orta\u011f\u0131<\/span><\/p>\n<\/blockquote>\n\n\n\n

Ayn\u0131 \u00e7izgide d\u00fc\u015f\u00fcn\u00fcn. Ger\u00e7ekten ula\u015fmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z t\u00fcketicileri (ve al\u0131\u015fveri\u015f yapt\u0131klar\u0131 perakende sat\u0131\u015f ma\u011fazas\u0131n\u0131) derinlemesine inceleyin ve ard\u0131ndan markan\u0131z\u0131 hem \u015firketiniz hem de perakendecinizle alakal\u0131 bir \u015fekilde deneyimlemelerini sa\u011flayan bir strateji olu\u015fturun.<\/span><\/p>\n\n\n\n

3. Ad\u0131m \u2013 Marka imaj\u0131n\u0131z\u0131 ulusal d\u00fczeyde tan\u0131t\u0131n<\/span><\/h2>\n\n\n\n

Marka alg\u0131s\u0131 ve sat\u0131n alma kararlar\u0131 sadece ma\u011fazada ger\u00e7ekle\u015fmez. \u00c7o\u011fu zaman, insanlar bir ma\u011fazaya girmeden \u00e7ok \u00f6nce markan\u0131z hakk\u0131nda \u00f6nyarg\u0131l\u0131 fikirlere sahiptir ve bu onlar\u0131n deneyimlerini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkiler.<\/span><\/p>\n\n\n\n

Bu nedenle CPG'ler marka alg\u0131lar\u0131n\u0131 farkl\u0131 kanallar (yani fiziksel ve dijital kanallar) arac\u0131l\u0131\u011f\u0131yla ulusal d\u00fczeyde s\u00fcrekli olarak g\u00fc\u00e7lendirmelidir. Bu, insanlar\u0131n markan\u0131z\u0131 nas\u0131l alg\u0131lad\u0131\u011f\u0131n\u0131 ve deneyimledi\u011fini \u015fekillendirmede uzun bir yol kat edecektir.<\/span><\/p>\n\n\n\n

\"K\u00f6t\u00fc<\/a><\/figure>\n\n\n\n

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Tutarl\u0131 marka olu\u015fturma s\u00f6z konusu oldu\u011funda Macy's ma\u011fazas\u0131n\u0131n stratejisini d\u00fc\u015f\u00fcn\u00fcn. Macy's, ma\u011fazalar\u0131n\u0131n her birini yerelle\u015ftirmeye \u00e7al\u0131\u015f\u0131yor, ancak ayn\u0131 zamanda \u015firketin ma\u011fazalar ve kanallar aras\u0131nda uyumlu bir deneyim s\u00fcrd\u00fcrmesi gerekiyor. Bunu ba\u015farman\u0131n yollar\u0131ndan biri, ulusal reklam ve pazarlama kampanyalar\u0131 geli\u015ftirmek ve t\u00fcm ma\u011fazalar\u0131nda tutarl\u0131 bir \u015fekilde politikalar uygulamakt\u0131r.<\/span><\/p>\n\n\n\n

\u201cBirden \u00e7ok b\u00f6lgesel sat\u0131n alma ofisinden merkezi bir organizasyona d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcm\u00fcz i\u00e7in pazarlama ve markalama i\u015flevlerimizi de konsolide edebildik. Bu, art\u0131k ulusal medya sat\u0131n almalar\u0131 yapmam\u0131za ve t\u00fcm ma\u011fazalar\u0131m\u0131zda tutarl\u0131 bir \u015fekilde satabilece\u011fimiz ve pazarlayabilece\u011fimiz ulusal kampanyalar (tatil '\u0130nan' kampanyam\u0131z gibi) yapmam\u0131za izin veriyor\u201d dedi o zamanlar Macy'nin y\u00f6neticisi Steve Nevill<\/span> NRF ile bir g\u00f6r\u00fc\u015fmede<\/span><\/a>.<\/span><\/p>\n\n\n\n

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\u201cArt\u0131k Macy'nin ad\u0131n\u0131 ve imaj\u0131n\u0131 yans\u0131tan ulusal TV spotlar\u0131 yay\u0131nl\u0131yoruz. M\u00fc\u015fteri i\u00e7in iadeler, reklam\u0131 yap\u0131lan \u00f6nemli olaylar ve gerekti\u011finde \u00fcr\u00fcn bulunabilirli\u011fi konusunda tutarl\u0131 olabiliriz. Ma\u011faza \u00e7al\u0131\u015fanlar\u0131 i\u00e7in m\u00fc\u015fteri hizmetleri konusundaki e\u011fitim programlar\u0131m\u0131z bile ulusal olarak geli\u015ftirilmekte ve uygulanmaktad\u0131r. T\u00fcm bunlar, m\u00fc\u015fterinin al\u0131\u015fveri\u015f yaparken ve Macy's ile etkile\u015fim kurarken daha tutarl\u0131 bir deneyim ya\u015famas\u0131n\u0131 sa\u011fl\u0131yor.\u201d \u2013 Steve Nevil<\/span><\/p>\n<\/blockquote>\n\n\n\n

Ad\u0131m 4 \u2013 Programlar\u0131n do\u011fru \u015fekilde y\u00fcr\u00fct\u00fclmesini sa\u011flamak i\u00e7in ma\u011fazalarla birlikte \u00e7al\u0131\u015f\u0131n<\/span><\/h2>\n\n\n\n

Ma\u011faza d\u00fczeyinde, CPG'ler programlar\u0131n\u0131n do\u011fru bir \u015fekilde uygulanmas\u0131n\u0131 ve insanlar\u0131n harika bir marka deneyimi ya\u015famas\u0131n\u0131 sa\u011flamal\u0131d\u0131r. Ger\u00e7ek uygulama elbette bir sat\u0131c\u0131dan di\u011ferine de\u011fi\u015fecektir, ancak genel bir kural olarak, uygulama i\u00e7in net ve tutarl\u0131 y\u00f6nergelere sahip olman\u0131z gerekir.<\/span><\/p>\n\n\n\n

Hangi t\u00fcr programa karar verirseniz verin, bunlar\u0131 ger\u00e7ekle\u015ftirmek i\u00e7in belgelenmi\u015f ve anla\u015f\u0131lmas\u0131 kolay y\u00f6nergelere sahip oldu\u011funuzdan emin olun. Markan\u0131z i\u00e7in do\u011fru protokol\u00fc olu\u015fturun ve perakendecilere m\u00fcmk\u00fcn oldu\u011funca a\u00e7\u0131k bir \u015fekilde bilgi aktar\u0131n.<\/span><\/p>\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n

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\u0130leti\u015fim ve i\u015fbirli\u011fi \u00e7ok \u00f6nemlidir. Verileri, zaman \u00e7izelgelerini, programlar\u0131 ve KPI'lar\u0131 payla\u015fabilmeniz i\u00e7in ileti\u015fim hatlar\u0131n\u0131 a\u00e7\u0131k tutun. CPG'ler ve perakendeciler, mal d\u00fczenlerini, planogramlar\u0131 ve daha fazlas\u0131n\u0131 belirlemek i\u00e7in birlikte \u00e7al\u0131\u015fmal\u0131d\u0131r.<\/span><\/p>\n\n\n\n

Son olarak, programlar\u0131n\u0131z\u0131 y\u00fcr\u00fctenlerin \u2013 sat\u0131c\u0131lar, y\u00f6neticiler ve ortaklar \u2013 do\u011fru ara\u00e7lara sahip oldu\u011fundan emin olun. Onlar\u0131 g\u00f6rev y\u00f6neticileri, takvimler, kontrol listeleri ve programlar\u0131n\u0131z\u0131 etkili bir \u015fekilde uygulamak i\u00e7in ihtiya\u00e7 duyduklar\u0131 her \u015feyle donat\u0131n.<\/span><\/p>\n\n\n\n

Ad\u0131m 5 \u2013 De\u011ferlendirin ve buna g\u00f6re harekete ge\u00e7in<\/span><\/h2>\n\n\n\n

Sadece programlar\u0131n\u0131z\u0131 uygulay\u0131p bir g\u00fcn aramay\u0131n. Farkl\u0131 ma\u011fazalarda \u00fcr\u00fcn performans\u0131n\u0131 yak\u0131ndan izleyin.<\/span><\/p>\n\n\n\n

Program performans\u0131n\u0131n zirvesinde kalman\u0131n harika bir yolu, perakendeci ba\u015f\u0131na sat\u0131\u015flara ve gelire bakmakt\u0131r. Hangi perakende afi\u015fleri en \u00e7ok mal sat\u0131yor? Hangileri d\u00fc\u015f\u00fck performans g\u00f6steriyor?<\/span><\/p>\n\n\n\n

Chio'ya g\u00f6re, bu genellikle POS verileri<\/a>. \u201cMarkalar\u0131n eri\u015fimi var POS<\/a> ve kategori verileri ve bu, onlar\u0131n i\u00e7g\u00f6r\u00fc kazanmalar\u0131na ve 'Safeway, Kroger'a k\u0131yasla nas\u0131l gidiyor? Nas\u0131l performans g\u00f6steriyorlar? \u0130yile\u015ftirilmesi gereken alanlar nelerdir? En geli\u015fmi\u015f kurulu\u015flar, yaln\u0131zca b\u00fcy\u00fck veri ve analitiklere bakmakla kalm\u0131yor, ayn\u0131 zamanda, do\u011fru zamanda ve do\u011fru yerde do\u011fru i\u00e7g\u00f6r\u00fclere ula\u015fmak i\u00e7in sorulan soru t\u00fcrlerini yeniden \u00e7er\u00e7evelemek i\u00e7in s\u00fcrekli olarak kendilerine meydan okuyorlar.'\u201d<\/span><\/p>\n\n\n\n

Bu, CPG'lerin \u00fcr\u00fcn performans\u0131n\u0131 belirlemesine ve ileriye d\u00f6n\u00fck olarak hangi eylem ad\u0131mlar\u0131n\u0131n at\u0131laca\u011f\u0131n\u0131 belirlemesine olanak tan\u0131r.<\/span><\/p>\n\n\n\n

Marka tutarl\u0131l\u0131\u011f\u0131n\u0131 de\u011ferlendirmek i\u00e7in bir ba\u015fka m\u00fckemmel uygulama, perakende denetimleri<\/a>. \u0130nsanlar\u0131 fiziksel olarak farkl\u0131 perakende ma\u011fazalar\u0131na y\u00f6nlendirin ve programlar\u0131n\u0131z\u0131n do\u011fru bir \u015fekilde y\u00fcr\u00fct\u00fcl\u00fcp y\u00fcr\u00fct\u00fclmedi\u011fini ve marka deneyiminin di\u011fer konumlarda uyumlu olup olmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcn.<\/span><\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Denetiminizi ger\u00e7ekle\u015ftiren ki\u015finin markay\u0131 ve iletmek istedi\u011finiz mesaj\u0131 net bir \u015fekilde anlad\u0131\u011f\u0131ndan emin olun. Ve en iyi sonu\u00e7lar\u0131 elde etmek i\u00e7in denetimi m\u00fcmk\u00fcn oldu\u011funca ayr\u0131nt\u0131l\u0131 bir \u015fekilde belgeleyin. Kutular\u0131 i\u015faretlemenin veya formlar\u0131 doldurman\u0131n \u00f6tesine ge\u00e7in. Foto\u011fraf \u00e7ek. M\u00fclakat ortaklar\u0131. Bu, m\u00fc\u015fteri ve marka y\u00f6netimi ekipleriniz i\u00e7in muazzam i\u00e7g\u00f6r\u00fcler sa\u011flayacak ve insanlar nerede ve nas\u0131l al\u0131\u015fveri\u015f yap\u0131yor olursa olsun markan\u0131z\u0131n s\u00fcrekli olarak kar\u015f\u0131n\u0131za \u00e7\u0131kmas\u0131n\u0131 sa\u011flamaya yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n\n\n\n

Son s\u00f6zler <\/span><\/h2>\n\n\n\n

Umar\u0131m bu makale, bu ad\u0131mlar\u0131n her birini ger\u00e7ekle\u015ftirmeniz i\u00e7in size fikir vermi\u015ftir. Ve kendinize ait herhangi bir marka anlay\u0131\u015f\u0131n\u0131z varsa, bunlar\u0131 yorumlarda payla\u015ft\u0131\u011f\u0131n\u0131zdan emin olun - sizden haber almak harika olurdu!<\/span><\/p>\n\n\n\n

Yazar hakk\u0131nda:<\/p>\n\n\n

\n
\"francesanicasio\"<\/figure>\n<\/div>\n\n\n
<\/i>Francesca Nicasio<\/a> Perakende trendleri ve t\u00fcccarlar\u0131n sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131na, m\u00fc\u015fteri hizmetlerini iyile\u015ftirmelerine ve genel olarak daha iyi perakendeciler olmalar\u0131na yard\u0131mc\u0131 olacak ipu\u00e7lar\u0131 hakk\u0131nda yazmaya kendini adam\u0131\u015f serbest yazar ve i\u00e7erik stratejistidir. <\/em><\/div>","protected":false},"excerpt":{"rendered":"

Marka bilinci olu\u015fturma, herhangi bir CPG i\u00e7in bir \u00f6ncelik olmal\u0131d\u0131r. Etkileyici bir marka, harika insanlar\u0131 \u015firketinize \u00e7eker, sadakati te\u015fvik eder ve sat\u0131\u015flar\u0131 art\u0131r\u0131r. G\u00fc\u00e7l\u00fc bir marka deneyiminin tan\u0131t\u0131m\u0131n\u0131 yapmak, s\u00f6z sahibi oldu\u011funuzda nispeten kolayd\u0131r. \u00d6rne\u011fin, kendi perakende ma\u011fazan\u0131z\u0131 veya web sitenizi i\u015fletiyorsan\u0131z, s\u00fcr\u00fcc\u00fc koltu\u011funda \u015firketiniz var, yani siz\u2026 CPG'lerin Birden Fazla Perakende Afi\u015finde Uyumlu Bir Marka Deneyimi S\u00fcrd\u00fcrmek \u0130\u00e7in Atmas\u0131 Gereken 5 Ad\u0131m<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":62894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[11682095],"tags":[201029,30844,677173885],"class_list":["post-2235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cpgs","tag-cpg","tag-execution","tag-merchandising"],"yoast_head":"\n5 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