{"id":2150,"date":"2021-10-26T15:15:52","date_gmt":"2021-10-26T20:15:52","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2150"},"modified":"2024-11-28T14:35:32","modified_gmt":"2024-11-28T19:35:32","slug":"her-perakendecinin-yapmasi-gereken-3-tur-magaza-denetimi","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/3-types-of-store-audits-every-retailer-should-conduct\/","title":{"rendered":"Her Perakendecinin Yapmas\u0131 Gereken 3 T\u00fcr Ma\u011faza Denetimi"},"content":{"rendered":"

Ma\u011faza denetimleri yapmak, her perakendecinin yap\u0131lacaklar listesinde olmal\u0131d\u0131r ve bunun iyi bir nedeni vard\u0131r \u2014 perakende denetimleri<\/a> \u015firket standartlar\u0131n\u0131 koruman\u0131za, operasyonlar\u0131 iyile\u015ftirmenize ve g\u00fcvenli bir ma\u011faza i\u00e7i deneyimi geli\u015ftirmenize yard\u0131mc\u0131 olur. Ancak ger\u00e7ekle\u015ftirmeniz gereken ma\u011faza denetimlerinin t\u00fcrleri tam olarak nedir ve bunlar\u0131 ne s\u0131kl\u0131kla yapmal\u0131s\u0131n\u0131z? Daha da \u00f6nemlisi, bu denetimlerin do\u011fru bir \u015fekilde yap\u0131ld\u0131\u011f\u0131ndan nas\u0131l emin olabilirsiniz?<\/p>\n\n\n\n

Bu sorular\u0131 yan\u0131tlamak i\u00e7in birka\u00e7 perakende uzman\u0131yla g\u00f6r\u00fc\u015ft\u00fck ve onlara ma\u011faza denetimi en iyi uygulamalar\u0131 hakk\u0131nda sorular sorduk. A\u015fa\u011f\u0131da s\u00f6ylediklerine bir g\u00f6z at\u0131n.<\/p>\n\n\n\n

Tip 1: Ma\u011fazac\u0131l\u0131k Denetimleri<\/strong><\/h2>\n\n\n\n

Ma\u011faza denetimleri<\/a> \u00fcr\u00fcn konumu, raf alan\u0131, te\u015fhirler, fiyatland\u0131rma ve promosyonlar\u0131n CPG (T\u00fcketici Paketli Mal) \u015firketleri ve perakendeciler aras\u0131nda kararla\u015ft\u0131r\u0131ld\u0131\u011f\u0131 \u015fekilde y\u00fcr\u00fct\u00fclmesini sa\u011flamak i\u00e7in y\u00fcr\u00fct\u00fcl\u00fcr.<\/p>\n\n\n\n

K\u0131demli M\u00fcd\u00fcr Aaron Chio'ya g\u00f6re Clarkston Dan\u0131\u015fmanl\u0131k<\/a>, ma\u011fazac\u0131l\u0131k denetimleri ya perakendecilerin kendileri taraf\u0131ndan ya da \u00fcr\u00fcnlerinin ma\u011fazada do\u011fru \u015fekilde stokland\u0131\u011f\u0131ndan ve sergilendi\u011finden emin olmak isteyen CPG'ler taraf\u0131ndan ger\u00e7ekle\u015ftirilir. Do\u011fru bir \u015fekilde yap\u0131l\u0131rsa, tarihsel olarak masa ba\u015f\u0131 faaliyetler olarak g\u00f6r\u00fclen ma\u011fazac\u0131l\u0131k denetimleri, h\u0131zla de\u011fi\u015fen ve her zamankinden daha rekabet\u00e7i bir perakende pazar\u0131nda farkl\u0131 yakla\u015f\u0131mlar\u0131n y\u00f6nlendirilmesine yard\u0131mc\u0131 olabilir.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Chio, perakendecilerin denetimleri ger\u00e7ekle\u015ftirirken, genellikle ma\u011fazan\u0131n her b\u00f6l\u00fcm\u00fcndeki \u00e7al\u0131\u015fanlar\u0131 g\u00f6revlendireceklerini s\u00f6yl\u00fcyor.<\/p>\n\n\n\n

\n

\u201c\u00d6rne\u011fin merkez ma\u011fazada veya ma\u011fazan\u0131n \u00e7evresinde, ma\u011faza b\u00f6l\u00fcmlerinin uyumlu oldu\u011fundan emin olmaktan sorumlu olan departman ba\u015fkanlar\u0131 bulabilirsiniz. Bu departman m\u00fcd\u00fcrleri, ma\u011fazan\u0131n standartlara uygun oldu\u011fundan, \u00fcr\u00fcnlerin stokta oldu\u011fundan, bak\u0131mlar\u0131n\u0131n uygun i\u015faretlerle yap\u0131ld\u0131\u011f\u0131ndan ve planogramlara ba\u011fl\u0131 oldu\u011fundan emin olmaktan sorumludur.\u201d \u2013 Aaron Chio, K\u0131demli M\u00fcd\u00fcr Clarkston Dan\u0131\u015fmanl\u0131k<\/a><\/p>\n<\/blockquote>\n\n\n\n

CPG'ler<\/a>, di\u011fer yandan, genellikle denetimleri d\u0131\u015far\u0131dan temin eder ve ma\u011fazalara gelip \u00fcr\u00fcnlerin olmas\u0131 gerekti\u011fi gibi g\u00f6sterilip g\u00f6sterilmedi\u011fini kontrol etmeleri i\u00e7in \u00fc\u00e7\u00fcnc\u00fc taraf sat\u0131c\u0131larla s\u00f6zle\u015fme yapar.<\/p>\n\n\n\n

Buna ek olarak, \u00f6nde gelen perakendeciler ve markalar Chio, bu \u00f6n saf sat\u0131\u015f denetim bilgilerini y\u00f6nlendirmenin yollar\u0131n\u0131 buldu\u011funu ve bunu kurulu\u015f i\u00e7in kritik eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fcler olarak kulland\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p>\n\n\n\n

\"ma\u011fazac\u0131l\u0131k\"<\/a><\/figure>\n\n\n\n

Ma\u011fazac\u0131l\u0131k denetimlerini y\u00fcr\u00fctmek i\u00e7in \u00f6nde gelen uygulamalar<\/h3>\n\n\n\n

En iyi uygulamalar soruldu\u011funda, Chio, ma\u011faza i\u00e7i sat\u0131c\u0131lara denetimlerinin sorunsuz ge\u00e7mesine yard\u0131mc\u0131 olmak i\u00e7in a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 \u00f6zetledi:<\/p>\n\n\n\n

\u00c7evre y\u00fcr\u00fcy\u00fc\u015f\u00fc yap\u0131n<\/b><\/h4>\n\n\n\n
\n

"Bir sat\u0131c\u0131n\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131na g\u00f6re ilk ad\u0131m \u00e7evre y\u00fcr\u00fcy\u00fc\u015f\u00fc yapmakt\u0131r" diyor. <\/p>\n<\/blockquote>\n\n\n\n

Bu, \u00fcr\u00fcnlerin ve promosyonlar\u0131n do\u011fru \u015fekilde g\u00f6r\u00fcnt\u00fclenip g\u00f6r\u00fcnt\u00fclenmedi\u011fini kontrol etmek i\u00e7in h\u0131zl\u0131 bir ad\u0131m ad\u0131m ilerleme g\u00f6revidir.<\/p>\n\n\n\n

Stok seviyelerini de\u011ferlendirin<\/b><\/h4>\n\n\n\n

Sat\u0131c\u0131lar \u00e7evre y\u00fcr\u00fcy\u00fc\u015f\u00fcn\u00fc y\u00fcr\u00fct\u00fcrken stok seviyelerini de\u011ferlendirirler, diye devam ediyor Chio. Bu noktada, sat\u0131c\u0131lar, yeterince stoklan\u0131p stoklanmad\u0131klar\u0131n\u0131 belirlemek i\u00e7in ma\u011faza raflar\u0131n\u0131 ve vitrinlerini g\u00f6rsel olarak de\u011ferlendirmelidir.<\/p>\n\n\n\n

\u00dcr\u00fcnlerin do\u011fru \u015fekilde stokland\u0131\u011f\u0131n\u0131 ve sat\u0131ld\u0131\u011f\u0131n\u0131 kontrol edin<\/b><\/h4>\n\n\n\n
\n

\u201c\u00dc\u00e7\u00fcnc\u00fc ad\u0131m, arka odaya gitmek ve yere gitmesi gereken \u00fcr\u00fcnleri \u00e7ekmek. Ticari sat\u0131c\u0131lar daha sonra sat\u0131\u015f kat\u0131na gidecek, \u00fcr\u00fcnleri raflara yerle\u015ftirecek ve bir\u00e7ok durumda marka ile perakendeci aras\u0131ndaki s\u00f6zle\u015fmeden do\u011fan y\u00fck\u00fcml\u00fcl\u00fckler olan CPG'ler taraf\u0131ndan sa\u011flanan y\u00f6nergelere dayanarak promosyonlar\u0131n ve te\u015fhirlerin do\u011fru \u015fekilde sat\u0131ld\u0131\u011f\u0131ndan emin olacakt\u0131r."<\/p>\n<\/blockquote>\n\n\n\n

\"K\u00f6t\u00fc<\/a><\/figure>\n\n\n\n

Gerekirse ek sorular\u0131 yan\u0131tlay\u0131n<\/b><\/h4>\n\n\n\n

Chio'ya g\u00f6re, sat\u0131c\u0131lar CPG'ler ad\u0131na bir anket dolduracaklar\u0131 d\u00f6rd\u00fcnc\u00fc bir ad\u0131m ekleyebilirler. \u201cBu ekran d\u00fczg\u00fcn bir \u015fekilde kuruldu mu?\u201d gibi sorular\u0131 yan\u0131tlayacaklard\u0131r. veya "Bu u\u00e7 kapakta bir varl\u0131\u011f\u0131m\u0131z var m\u0131yd\u0131?"<\/p>\n\n\n\n

\n

Bunun nedeni, Chio'ya g\u00f6re, \u201cbir promosyona kat\u0131l\u0131rken perakendeci ad\u0131na \u00fcretici ile s\u00f6zle\u015fmeye dayal\u0131 bir y\u00fck\u00fcml\u00fcl\u00fck olabilir. Anket, \u00fcr\u00fcnlerin marka standartlar\u0131na g\u00f6re sat\u0131ld\u0131\u011f\u0131ndan emin oluyor ve \u00fcreticilere ek geri bildirim ve i\u00e7g\u00f6r\u00fc sa\u011fl\u0131yor.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Pazarlaman\u0131z\u0131 D\u00fczenli Tutun<\/h4>\n\n\n\n

Unutmay\u0131n ki kimse da\u011f\u0131n\u0131k te\u015fhirleri ve d\u00fczensiz raflar\u0131 sevmez! \u00dcr\u00fcnlerinizi markan\u0131n ruhuna uygun ve uyumlu tutun.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Binlerce ma\u011fazas\u0131 olan b\u00fcy\u00fck \u00f6l\u00e7ekli perakendeciler i\u00e7in hedefleme \u00e7ok \u00f6nemlidir<\/b><\/h4>\n\n\n\n

Denetimlerinizi ne s\u0131kl\u0131kla yapmal\u0131s\u0131n\u0131z? Ve hangi lokasyonlar\u0131 de\u011ferlendirece\u011finizi ve hangi ayr\u0131nt\u0131 d\u00fczeyinde se\u00e7iyorsunuz? Chio, bu sorular\u0131n cevab\u0131n\u0131n bir\u00e7ok fakt\u00f6re ba\u011fl\u0131 oldu\u011funu s\u00f6yl\u00fcyor. Ancak, \u00f6zellikle b\u00fcy\u00fck \u00f6l\u00e7ekli perakendeciler i\u00e7in tavsiyesi, kapsaml\u0131 ma\u011faza i\u00e7i denetimler i\u00e7in pazar se\u00e7erken stratejik ve objektif olmakt\u0131r.<\/p>\n\n\n\n

\n

\u201cEn b\u00fcy\u00fck pazar\u0131n\u0131z veya daha k\u00fc\u00e7\u00fck bir pazar olabilir. Ya da belki analizlerinize bakabilir ve belirli bir t\u00fcketici segmentine g\u00f6re nerede indeksleme yapt\u0131\u011f\u0131n\u0131z\u0131 veya daha d\u00fc\u015f\u00fck pazar pay\u0131 elde etti\u011finizi g\u00f6rebilirsiniz. F\u0131rsat alanlar\u0131n\u0131 belirlemek ve denetimler yapmak ve sorunlar\u0131 \u00e7\u00f6zmek i\u00e7in odaklanm\u0131\u015f bir \u00e7aba g\u00f6ndermek en iyisidir.<\/p>\n\n\n\n

Hatta baz\u0131 perakendeciler, \u00e7ok y\u00f6nl\u00fc kanal\u0131n ma\u011fazada stoklar\u0131n azalmas\u0131nda oynad\u0131\u011f\u0131 etkiyi anlamaya \u00e7al\u0131\u015farak, \u00e7abalar\u0131na ikinci bir analiz katman\u0131 ekleyebilir ve bu da analize ek bir karma\u015f\u0131kl\u0131k katman\u0131 ekler.\u201d -Aaron Chio, K\u0131demli M\u00fcd\u00fcr Clarkston Dan\u0131\u015fmanl\u0131k<\/a><\/p>\n<\/blockquote>\n\n\n\n

Sahadaki insanlar\u0131 g\u00fc\u00e7lendirin<\/h4>\n\n\n\n

\u201cLider perakendeciler i\u00e7in temel g\u00f6revlerden biri basit bir soruyu yan\u0131tlamakt\u0131r: '\u00d6n saflardaki \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131 kurulu\u015fun sesi ve g\u00f6z\u00fc olmalar\u0131 i\u00e7in nas\u0131l g\u00fc\u00e7lendirebilirsiniz?'\u201d<\/p>\n\n\n\n

\u201c\u00d6nde gelen kurulu\u015flar, yaln\u0131zca \u00fcr\u00fcnlerin stokta ve uyumlu olup olmad\u0131\u011f\u0131n\u0131 kontrol etmiyor. Ayr\u0131ca, \u015firketin harekete ge\u00e7ebilmesi i\u00e7in i\u00e7g\u00f6r\u00fcleri \u015firkete geri beslemek i\u00e7in yerdeki o g\u00f6zleri ve ayaklar\u0131 g\u00fc\u00e7lendiriyorlar. \u00d6n saflardaki \u00e7al\u0131\u015fanlar, \u00f6nde gelen perakendecilerin do\u011fru \u015fekilde kulland\u0131\u011f\u0131 kritik bir rekabet avantaj\u0131d\u0131r. \u0130yiyi b\u00fcy\u00fck perakendecilerden ay\u0131ran \u015fey, \u00e7al\u0131\u015fanlara kritik, farkl\u0131la\u015ft\u0131r\u0131lm\u0131\u015f bir varl\u0131k olarak davranmak\u201d<\/p>\n\n\n\n

\n

"\u00d6nde gelen perakendeciler ve markalar, bir kontrol listesindeki bir kutuyu i\u015faretlemek yerine, inovasyon, \u00fcr\u00fcn geli\u015ftirme ve m\u00fc\u015fteri ili\u015fkilerini y\u00f6nlendirmek i\u00e7in bu \u00f6n saf bilgilerden nas\u0131l yararlanabileceklerini d\u00fc\u015f\u00fcn\u00fcyorlar." \u2013 Aaron Chio, K\u0131demli M\u00fcd\u00fcr Clarkston Dan\u0131\u015fmanl\u0131k<\/a><\/p>\n<\/blockquote>\n\n\n\n

Tip 2: Sa\u011fl\u0131k ve G\u00fcvenlik Denetimleri<\/strong><\/h2>\n\n\n\n

iletken sa\u011fl\u0131k ve g\u00fcvenlik denetimleri<\/a> Sizi yaln\u0131zca uyumlu tutmak ve iddialardan, davalardan ve di\u011fer ba\u015f a\u011fr\u0131lar\u0131ndan korumakla kalmaz, ayn\u0131 zamanda Gary Johnson, K\u0131demli Dan\u0131\u015fman olarak \u00d6nleme Dan\u0131\u015fmanlar\u0131<\/a>, notlar, ayr\u0131ca personelinizi uygun \u015fekilde hareket etmeye te\u015fvik eder.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Bir sa\u011fl\u0131k ve g\u00fcvenlik denetimi \u201c\u00e7al\u0131\u015fan davran\u0131\u015f\u0131n\u0131 ger\u00e7ekten de\u011fi\u015ftirebilir. Herkes neyin beklendi\u011fini biliyor. Operasyonel m\u00fckemmelli\u011fi ve e\u011fitimi destekler ve bu da do\u011fru davran\u0131\u015flara yol a\u00e7ar.\u201d<\/p>\n\n\n\n

\n

"Denetim s\u00fcrecinin kendisi, insanlar\u0131n yaln\u0131zca uymas\u0131 i\u00e7in de\u011fil, ayn\u0131 zamanda ger\u00e7ekten do\u011fru davran\u0131\u015flara sahip olmalar\u0131 ve g\u00fcvenli bir \u015fekilde \u00e7al\u0131\u015fabilmeleri ve olaylara do\u011fru tepki verebilmeleri i\u00e7in bir itici g\u00fc\u00e7 haline gelir." \u2013 Gary Johnson, K\u0131demli Dan\u0131\u015fman \u00d6nleme Dan\u0131\u015fmanlar\u0131<\/a><\/p>\n<\/blockquote>\n\n\n\n

Sa\u011fl\u0131k ve g\u00fcvenlik denetimlerini y\u00fcr\u00fctmek i\u00e7in en iyi uygulamalar<\/h3>\n\n\n\n

Johnson, sa\u011fl\u0131k ve g\u00fcvenlik denetimleri y\u00fcr\u00fct\u00fcrken birka\u00e7 ipucu verdi. Onlar i\u00e7erir:<\/p>\n\n\n\n

Sa\u011fl\u0131k ve g\u00fcvenlik denetimlerini en az \u00fc\u00e7 ayda bir ger\u00e7ekle\u015ftirin<\/b><\/h4>\n\n\n\n

Johnson, sa\u011fl\u0131k ve g\u00fcvenlik denetimlerinin her \u00fc\u00e7 ayda bir yap\u0131lmas\u0131 gerekti\u011fini s\u00f6yl\u00fcyor. \u0130\u015fletmenizde tehlikeli maddeler, tehlikeli ekipmanlar veya ma\u011fazalar\u0131n\u0131zda y\u00fcksek raflar olmas\u0131 gibi karma\u015f\u0131k g\u00fcvenlik ve sa\u011fl\u0131k sorunlar\u0131 varsa, bunlar\u0131 daha s\u0131k yapmay\u0131 d\u00fc\u015f\u00fcnmelisiniz.<\/p>\n\n\n\n

Denetimlerinizde d\u00fcr\u00fcst olun<\/b><\/h4>\n\n\n\n
\n

"Denetimler, uyum ile uyumsuzluk aras\u0131nda ve bir \u015feyin i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 belirtmeli," diye ekliyor. "Bu, d\u00fcr\u00fcst olman\u0131n ve denetimin ger\u00e7ekten neler oldu\u011funu yans\u0131tmas\u0131n\u0131 sa\u011flaman\u0131n zaman\u0131d\u0131r, b\u00f6ylece d\u00fczeltebilirsiniz."<\/p>\n<\/blockquote>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Bir g\u00fcvenlik komitesi olu\u015fturmay\u0131 d\u00fc\u015f\u00fcn\u00fcn<\/b><\/h4>\n\n\n\n

Johnson, "G\u00fcvenlik program\u0131n\u0131 denetlemekten ve y\u00f6netimi uyarmaktan sorumlu bir g\u00fcvenlik komitesine sahip olun" diyor. Bu komite, i\u015fte \u00e7e\u015fitli rollere sahip ki\u015filerden olu\u015fmal\u0131d\u0131r. \u00d6rne\u011fin, y\u00f6netime birini, arkada \u00e7al\u0131\u015fan birini vb. dahil edebilirsiniz.<\/p>\n\n\n\n

Bir g\u00fcvenlik komitesi olu\u015fturman\u0131n, sa\u011fl\u0131k ve g\u00fcvenli\u011fin yaln\u0131zca bir y\u00f6netim sorumlulu\u011fu de\u011fil, ortak bir sorumluluk oldu\u011fu mesaj\u0131n\u0131 iletti\u011fini de ekliyor. <\/p>\n\n\n\n

\n

\u201cAkran bask\u0131s\u0131 a\u00e7\u0131s\u0131ndan herkesi dahil ediyor. Bir i\u015f arkada\u015f\u0131n\u0131n k\u00f6t\u00fc davran\u0131\u015f sergiledi\u011fini g\u00f6rd\u00fcklerinde bunu kendileri kontrol edebilirler."<\/p>\n<\/blockquote>\n\n\n\n

Tip 3: Kay\u0131p \u00d6nleme Denetimleri<\/strong><\/h2>\n\n\n\n

Kay\u0131p \u00f6nleme denetimleri<\/a> k\u00fc\u00e7\u00fclmeye yol a\u00e7an h\u0131rs\u0131zl\u0131k, doland\u0131r\u0131c\u0131l\u0131k ve idari sorunlar\u0131 en aza indirmeye yard\u0131mc\u0131 olabilir. Burada, ba\u015far\u0131l\u0131 kay\u0131p \u00f6nleme denetimleri y\u00fcr\u00fctmek i\u00e7in Johnson'\u0131n tavsiyelerinden baz\u0131lar\u0131 yer almaktad\u0131r.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Kay\u0131p \u00f6nleme denetimlerini y\u00fcr\u00fctmek i\u00e7in en iyi uygulamalar<\/h3>\n\n\n\n

\u015feffaf olun<\/b><\/p>\n\n\n\n

Johnson, "Ba\u015far\u0131l\u0131 perakendeciler denetimleri a\u00e7\u0131\u011fa \u00e7\u0131kar\u0131yor ve s\u00fcreci \u015feffaf hale getiriyor" diyor.<\/p>\n\n\n\n

\n

"Ama\u00e7, birini yanl\u0131\u015f bir \u015fey yaparken yakalamak de\u011fil, bunun yerine ma\u011faza personelinin prosed\u00fcrleri uygulad\u0131\u011f\u0131ndan, e\u011fitim ald\u0131\u011f\u0131ndan ve ma\u011faza i\u00e7i verimlili\u011fi art\u0131rd\u0131\u011f\u0131ndan emin olmakt\u0131r." \u2013 Gary Johnson, K\u0131demli Dan\u0131\u015fman \u00d6nleme Dan\u0131\u015fmanlar\u0131<\/a><\/p>\n<\/blockquote>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Bir kaynak merkezi olu\u015fturun<\/b><\/h4>\n\n\n\n

Perakendecilerin "\u00e7al\u0131\u015fanlar\u0131n sorular\u0131na yan\u0131t bulabilecekleri ve e\u011fitim i\u00e7in referans alabilecekleri merkezi bir yere sahip olmalar\u0131" gerekti\u011fini s\u00f6yl\u00fcyor. "Bug\u00fcn, \u00e7evrimi\u00e7i bir referans portal\u0131, tutarl\u0131l\u0131\u011f\u0131 sa\u011flamak, e\u011fitimi kolayla\u015ft\u0131rmak ve maliyetleri d\u00fc\u015f\u00fcrmek i\u00e7in son derece de\u011ferlidir."<\/p>\n\n\n\n

Denetiminizin en \u00f6nemli kay\u0131p \u00f6nleme fakt\u00f6rlerine odakland\u0131\u011f\u0131ndan emin olun<\/b><\/h4>\n\n\n\n
\n

Johnson, "Denetim s\u00fcrecinizi mevcut prosed\u00fcrlerinizden olu\u015fturun ve d\u00fc\u015f\u00fcnceli olun" diye tavsiyede bulunur. \u201cEn \u00f6nemli \u015feylere odaklan\u0131n. \u0130\u015fletme i\u00e7in hangi kontroller gereklidir? Hangi eylemler kayb\u0131 \u00f6nler? Hangi davran\u0131\u015flar markan\u0131z\u0131 ve m\u00fc\u015fteri deneyimini g\u00fc\u00e7lendirir? Bu, minutia \u00fczerinde nit toplama zaman\u0131 de\u011fil. \u201d<\/p>\n<\/blockquote>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Denetimi m\u00fc\u015fterinizin bak\u0131\u015f a\u00e7\u0131s\u0131ndan g\u00f6r\u00fcnt\u00fcleyin<\/b><\/h4>\n\n\n\n

Johnson ayr\u0131ca perakendecilerin "ma\u011fazay\u0131 'bir m\u00fc\u015fterinin yapt\u0131\u011f\u0131 gibi' g\u00f6rmek i\u00e7in denetimi kullanmas\u0131n\u0131 ve m\u00fc\u015fteri temas noktalar\u0131n\u0131n t\u00fcm y\u00f6nlerini g\u00f6zden ge\u00e7irmesini" tavsiye ediyor.<\/p>\n\n\n\n

Bunu ak\u0131lda tutarak, otopark\u0131, ayd\u0131nlatmay\u0131, tabelalar\u0131 ve vitrini de\u011ferlendirmek i\u00e7in ma\u011fazan\u0131n d\u0131\u015f\u0131nda denetime ba\u015flayabilirsiniz. Ard\u0131ndan - t\u0131pk\u0131 bir m\u00fc\u015fterinin yapaca\u011f\u0131 gibi - yolunuza devam edin ve temizlik, ma\u011fazac\u0131l\u0131k ve m\u00fc\u015fteri hizmetlerini (yani kar\u015f\u0131lama, hizmet, \u00f6deme h\u0131z\u0131, do\u011fruluk) de\u011ferlendirin.<\/p>\n\n\n\n

Denetim puan\u0131na de\u011fil, sonraki ad\u0131mlara odaklan\u0131n<\/b><\/h4>\n\n\n\n

Denetim sonu\u00e7lar\u0131n\u0131z\u0131 ald\u0131n\u0131z m\u0131? Johnson, \u201cSkordan veya uyumsuzlu\u011fun belgelenmesinden daha fazlas\u0131 olmas\u0131 gerekti\u011fini\u201d unutmay\u0131n.<\/p>\n\n\n\n

\n

"Devrilme noktas\u0131, asl\u0131nda y\u00fcr\u00fctme eksikliklerini belirlemek i\u00e7in bulgular\u0131 kullanmak ve h\u0131zl\u0131 bir \u015fekilde \u00e7al\u0131\u015fmakt\u0131r. Onlar\u0131 tamir etmek <\/a>ve tutarl\u0131l\u0131\u011f\u0131 sa\u011flamak i\u00e7in bir rota belirlemek.\u201d \u2013 Gary Johnson, K\u0131demli Dan\u0131\u015fman \u00d6nleme Dan\u0131\u015fmanlar\u0131<\/a><\/p>\n<\/blockquote>\n\n\n\n

\"\"<\/a><\/h1>\n\n\n\n

S\u0131radaki ne?<\/h3>\n\n\n\n

\u0130\u015finizin neresinde oldu\u011funuza ba\u011fl\u0131 olarak, herhangi bir eksiklik olup olmad\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in denetim s\u00fcrecinizi de\u011ferlendirmelisiniz. Belki \u015firketiniz bir sa\u011fl\u0131k ve g\u00fcvenlik komitesi kurmaktan faydalanabilir. Ya da belki de bu, sat\u0131\u015f kat\u0131ndan i\u00e7g\u00f6r\u00fcler elde ederek personelinizi daha proaktif olmalar\u0131 i\u00e7in g\u00fc\u00e7lendirme meselesidir.<\/p>\n\n\n\n

Durum ne olursa olsun, bulgular\u0131n\u0131zda d\u00fcr\u00fcst ve \u015feffaf olun ve bilgileri ma\u011faza denetimlerinizi ve genel olarak i\u015finizi geli\u015ftirmek i\u00e7in kullan\u0131n.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Yazar hakk\u0131nda:<\/strong><\/p>\n\n\n

\n
\"francesanicasio\"<\/figure>\n<\/div>\n\n\n
<\/i>Francesca Nicasio<\/a> perakende uzman\u0131, B2B i\u00e7erik stratejisti ve LinkedIn TopVoice'dur. Perakendecilerin sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131n\u0131 ve m\u00fc\u015fterilere daha iyi hizmet vermelerini sa\u011flayan trendler, ipu\u00e7lar\u0131 ve en iyi uygulamalar hakk\u0131nda yazmaktad\u0131r. <\/em><\/div>\n\n\n\n
\n

<\/p>\n<\/blockquote>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Ma\u011faza denetimleri yapmak her perakendecinin yap\u0131lacaklar listesinde olmal\u0131d\u0131r ve bunun iyi bir nedeni vard\u0131r - perakende denetimleri \u015firket standartlar\u0131n\u0131 koruman\u0131za, operasyonlar\u0131 iyile\u015ftirmenize ve g\u00fcvenli bir ma\u011faza i\u00e7i deneyimi te\u015fvik etmenize yard\u0131mc\u0131 olur. Ancak ger\u00e7ekle\u015ftirmeniz gereken ma\u011faza denetimlerinin t\u00fcrleri tam olarak nedir ve bunlar\u0131 ne s\u0131kl\u0131kla yapmal\u0131s\u0131n\u0131z? Daha da \u00f6nemlisi, nas\u0131l\u2026 Her Perakendecinin Yapmas\u0131 Gereken 3 T\u00fcr Ma\u011faza Denetimi<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417,14465791,1043654,677174022],"tags":[33371,677173894,28285,55665360,677173901],"class_list":["post-2150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","category-retail-audit","category-loss-prevention","category-health-and-safety","tag-health-and-safety","tag-loss-prevention","tag-operations","tag-retail-audit-2","tag-retail-audit-software"],"yoast_head":"\n3 Types of Store Audits Every Retailer Should Conduct<\/title>\n<meta name=\"description\" content=\"Here are three types of store audits you should conduct and how often you should do them to keep your stores operating in top condition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/tr\/her-perakendecinin-yapmasi-gereken-3-tur-magaza-denetimi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Types of Store Audits Every Retailer Should Conduct\" \/>\n<meta property=\"og:description\" content=\"Here are three types of store audits you should conduct and how often you should do them to keep your stores operating in top condition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/tr\/her-perakendecinin-yapmasi-gereken-3-tur-magaza-denetimi\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:15:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-28T19:35:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?_t=1732822532\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/3-types-of-store-audits-every-retailer-should-conduct\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/3-types-of-store-audits-every-retailer-should-conduct\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"3 Types of Store Audits Every Retailer Should Conduct\",\"datePublished\":\"2021-10-26T20:15:52+00:00\",\"dateModified\":\"2024-11-28T19:35:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/3-types-of-store-audits-every-retailer-should-conduct\\\/\"},\"wordCount\":1713,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/3-types-of-store-audits-every-retailer-should-conduct\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/shutterstock_792604021.jpg?fit=1920%2C1280&ssl=1\",\"keywords\":[\"health and safety\",\"loss prevention\",\"Operations\",\"retail audit\",\"retail audit software\"],\"articleSection\":[\"\ud83d\udc5c Merchandising\",\"\ud83d\udcca Retail Audit Software\",\"\ud83d\udee1\ufe0f Loss Prevention and Security\",\"\ud83e\uddba Health and Safety\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/3-types-of-store-audits-every-retailer-should-conduct\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/3-types-of-store-audits-every-retailer-should-conduct\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/3-types-of-store-audits-every-retailer-should-conduct\\\/\",\"name\":\"3 Types of Store Audits Every Retailer Should Conduct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/3-types-of-store-audits-every-retailer-should-conduct\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/3-types-of-store-audits-every-retailer-should-conduct\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/shutterstock_792604021.jpg?fit=1920%2C1280&ssl=1\",\"datePublished\":\"2021-10-26T20:15:52+00:00\",\"dateModified\":\"2024-11-28T19:35:32+00:00\",\"description\":\"Here are three types of store audits you should conduct and how often you should do them to keep your stores operating in top condition.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/3-types-of-store-audits-every-retailer-should-conduct\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/3-types-of-store-audits-every-retailer-should-conduct\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/3-types-of-store-audits-every-retailer-should-conduct\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/shutterstock_792604021.jpg?fit=1920%2C1280&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/shutterstock_792604021.jpg?fit=1920%2C1280&ssl=1\",\"width\":1920,\"height\":1280,\"caption\":\"Photo credit: Shutterstock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/3-types-of-store-audits-every-retailer-should-conduct\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.bindy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Types of Store Audits Every Retailer Should Conduct\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"name\":\"Audits, Tasks and Communication\",\"description\":\"Inspect your sites, verify brand standards, and send tasks. Get real-time reports, signatures, videos, and photo verifications.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bindy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\",\"name\":\"Bindy\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"width\":1005,\"height\":301,\"caption\":\"Bindy\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bindyhq\",\"https:\\\/\\\/x.com\\\/bindyhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bindyhq\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\",\"name\":\"Bindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"caption\":\"Bindy\"},\"description\":\"Bindy is a cloud-powered app to automate \u2714\ufe0f audits, \ud83d\uddd3\ufe0f tasks and \ud83d\udce3 communication for retail and hospitality. Deploy and verify brand standards, tasks, and corrective actions to your sites with ease. Get real-time reports, signatures, videos, and photo verifications.\",\"sameAs\":[\"https:\\\/\\\/www.bindy.com\"],\"url\":\"https:\\\/\\\/blog.bindy.com\\\/tr\\\/author\\\/betterdot\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Her Perakendecinin Yapmas\u0131 Gereken 3 T\u00fcr Ma\u011faza Denetimi","description":"Ma\u011fazalar\u0131n\u0131z\u0131 en iyi durumda tutmak i\u00e7in yapman\u0131z gereken \u00fc\u00e7 t\u00fcr ma\u011faza denetimi ve bunlar\u0131 ne s\u0131kl\u0131kta yapman\u0131z gerekti\u011fi a\u015fa\u011f\u0131da a\u00e7\u0131klanm\u0131\u015ft\u0131r.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bindy.com\/tr\/her-perakendecinin-yapmasi-gereken-3-tur-magaza-denetimi\/","og_locale":"tr_TR","og_type":"article","og_title":"3 Types of Store Audits Every Retailer Should Conduct","og_description":"Here are three types of store audits you should conduct and how often you should do them to keep your stores operating in top condition.","og_url":"https:\/\/blog.bindy.com\/tr\/her-perakendecinin-yapmasi-gereken-3-tur-magaza-denetimi\/","og_site_name":"Audits, Tasks and Communication","article_publisher":"https:\/\/www.facebook.com\/bindyhq","article_published_time":"2021-10-26T20:15:52+00:00","article_modified_time":"2024-11-28T19:35:32+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?_t=1732822532","type":"image\/jpeg"}],"author":"Bindy","twitter_card":"summary_large_image","twitter_creator":"@bindyhq","twitter_site":"@bindyhq","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bindy.com\/3-types-of-store-audits-every-retailer-should-conduct\/#article","isPartOf":{"@id":"https:\/\/blog.bindy.com\/3-types-of-store-audits-every-retailer-should-conduct\/"},"author":{"name":"Bindy","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f"},"headline":"3 Types of Store Audits Every Retailer Should Conduct","datePublished":"2021-10-26T20:15:52+00:00","dateModified":"2024-11-28T19:35:32+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bindy.com\/3-types-of-store-audits-every-retailer-should-conduct\/"},"wordCount":1713,"commentCount":3,"publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"image":{"@id":"https:\/\/blog.bindy.com\/3-types-of-store-audits-every-retailer-should-conduct\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1920%2C1280&ssl=1","keywords":["health and safety","loss prevention","Operations","retail audit","retail audit software"],"articleSection":["\ud83d\udc5c Merchandising","\ud83d\udcca Retail Audit Software","\ud83d\udee1\ufe0f Loss Prevention and Security","\ud83e\uddba Health and Safety"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bindy.com\/3-types-of-store-audits-every-retailer-should-conduct\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bindy.com\/3-types-of-store-audits-every-retailer-should-conduct\/","url":"https:\/\/blog.bindy.com\/3-types-of-store-audits-every-retailer-should-conduct\/","name":"Her Perakendecinin Yapmas\u0131 Gereken 3 T\u00fcr Ma\u011faza Denetimi","isPartOf":{"@id":"https:\/\/blog.bindy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bindy.com\/3-types-of-store-audits-every-retailer-should-conduct\/#primaryimage"},"image":{"@id":"https:\/\/blog.bindy.com\/3-types-of-store-audits-every-retailer-should-conduct\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1920%2C1280&ssl=1","datePublished":"2021-10-26T20:15:52+00:00","dateModified":"2024-11-28T19:35:32+00:00","description":"Ma\u011fazalar\u0131n\u0131z\u0131 en iyi durumda tutmak i\u00e7in yapman\u0131z gereken \u00fc\u00e7 t\u00fcr ma\u011faza denetimi ve bunlar\u0131 ne s\u0131kl\u0131kta yapman\u0131z gerekti\u011fi a\u015fa\u011f\u0131da a\u00e7\u0131klanm\u0131\u015ft\u0131r.","breadcrumb":{"@id":"https:\/\/blog.bindy.com\/3-types-of-store-audits-every-retailer-should-conduct\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bindy.com\/3-types-of-store-audits-every-retailer-should-conduct\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/blog.bindy.com\/3-types-of-store-audits-every-retailer-should-conduct\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1920%2C1280&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1920%2C1280&ssl=1","width":1920,"height":1280,"caption":"Photo credit: Shutterstock"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bindy.com\/3-types-of-store-audits-every-retailer-should-conduct\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.bindy.com\/"},{"@type":"ListItem","position":2,"name":"3 Types of Store Audits Every Retailer Should Conduct"}]},{"@type":"WebSite","@id":"https:\/\/blog.bindy.com\/#website","url":"https:\/\/blog.bindy.com\/","name":"Denetimler, G\u00f6revler ve \u0130leti\u015fim","description":"Sitelerinizi inceleyin, marka standartlar\u0131n\u0131 do\u011frulay\u0131n ve g\u00f6revler g\u00f6nderin. Ger\u00e7ek zamanl\u0131 raporlar, imzalar, videolar ve foto\u011fraf do\u011frulamalar\u0131 al\u0131n.","publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bindy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/blog.bindy.com\/#organization","name":"ba\u011fla\u00e7","url":"https:\/\/blog.bindy.com\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","width":1005,"height":301,"caption":"Bindy"},"image":{"@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bindyhq","https:\/\/x.com\/bindyhq","https:\/\/www.linkedin.com\/company\/bindyhq\/"]},{"@type":"Person","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f","name":"ba\u011fla\u00e7","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","caption":"Bindy"},"description":"Bindy, perakende ve konaklama sekt\u00f6rlerinde \u2714\ufe0f denetimleri, \ud83d\uddd3\ufe0f g\u00f6revleri ve \ud83d\udce3 ileti\u015fimi otomatikle\u015ftiren bulut tabanl\u0131 bir uygulamad\u0131r. Marka standartlar\u0131n\u0131, g\u00f6revleri ve d\u00fczeltici eylemleri sitelerinize kolayca da\u011f\u0131t\u0131n ve do\u011frulay\u0131n. Ger\u00e7ek zamanl\u0131 raporlar, imzalar, videolar ve foto\u011fraf do\u011frulamalar\u0131 al\u0131n.","sameAs":["https:\/\/www.bindy.com"],"url":"https:\/\/blog.bindy.com\/tr\/author\/betterdot\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1920%2C1280&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pDNAM-yG","jetpack-related-posts":[{"id":4437,"url":"https:\/\/blog.bindy.com\/tr\/retail-audits-the-definitive-guide\/","url_meta":{"origin":2150,"position":0},"title":"\u2b50 Perakende Denetimleri \u2013 Kesin K\u0131lavuz","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Perakende denetimlerine dair bu kapsaml\u0131 rehber, perakende a\u011f\u0131n\u0131z genelinde bir perakende denetim program\u0131 planlamak, olu\u015fturmak ve ba\u015flatmak i\u00e7in ihtiyac\u0131n\u0131z olan her \u015feyi i\u00e7erir. Bu Rehber kimler i\u00e7in? Perakende denetimlerine y\u00f6nelik bu rehber, g\u0131da hizmeti, marketler, eczaneler, spalar ve klinikler, telekom\u00fcnikasyon gibi sekt\u00f6rlerdeki \u00e7ok birimli perakendeciler i\u00e7indir.","rel":"","context":""\u2b50 Best practices" i\u00e7inde","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/tr\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=1166%2C465&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=1166%2C465&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=1166%2C465&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=1166%2C465&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=1166%2C465&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7494,"url":"https:\/\/blog.bindy.com\/tr\/4-types-of-inspections-that-protect-store-operations\/","url_meta":{"origin":2150,"position":1},"title":"Siteleri Koruyan 4 T\u00fcr Perakende ve Misafirperverlik Denetimi","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Ma\u011faza denetimleri (perakende denetimleri, ma\u011faza ziyaretleri veya ma\u011faza turlar\u0131 olarak da bilinir) ger\u00e7ekle\u015ftirmek, ma\u011faza operasyonlar\u0131n\u0131 korumak i\u00e7in her perakendecinin g\u00fcndeminde olmal\u0131d\u0131r. Neden mi? Ma\u011faza denetimleri, marka standartlar\u0131na genel uyumu art\u0131r\u0131r, ma\u011fazalar ile genel merkez aras\u0131ndaki fark\u0131 azalt\u0131r ve \u00fcr\u00fcn, hizmet ve g\u00fcvenli\u011fi sa\u011flayarak m\u00fc\u015fteri deneyimini iyile\u015ftirir.","rel":"","context":""\ud83d\udcca Retail Audit Software" i\u00e7inde","block_context":{"text":"\ud83d\udcca Retail Audit Software","link":"https:\/\/blog.bindy.com\/tr\/category\/retail-audit\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?fit=1200%2C531&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?fit=1200%2C531&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?fit=1200%2C531&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?fit=1200%2C531&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?fit=1200%2C531&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1267,"url":"https:\/\/blog.bindy.com\/tr\/store-execution-purpose-scope-and-best-practices\/","url_meta":{"origin":2150,"position":2},"title":"\u2b50 Perakende Uygulamas\u0131 Nedir? Ama\u00e7, Kapsam ve En \u0130yi Uygulamalar.","author":"Bindy","date":"Temmuz 10, 2023","format":false,"excerpt":"Perakende y\u00f6netimi, ma\u011faza d\u00fczeyinde ma\u011faza programlar\u0131n\u0131n, standartlar\u0131n\u0131n ve y\u00f6nergelerinin eksiksiz ve zaman\u0131nda uygulanmas\u0131n\u0131 sa\u011flayan uygulamalar ve destekleyici teknolojiler b\u00fct\u00fcn\u00fcd\u00fcr. Etkili perakende ve konaklama y\u00f6netimi, \u00f6ncelikle ileti\u015fim, ikinci olarak g\u00f6rev y\u00f6netimi ve \u00fc\u00e7\u00fcnc\u00fc olarak denetimler\/de\u011ferlendirmeler olmak \u00fczere belirli bile\u015fenleri gerektirir. Bu yaz\u0131da, amaca odaklan\u0131yoruz\u2026","rel":"","context":""\u2b50 Best practices" i\u00e7inde","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/tr\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4731,"url":"https:\/\/blog.bindy.com\/tr\/what-is-a-retail-audit\/","url_meta":{"origin":2150,"position":3},"title":"\u2b50 Perakende Denetimi Nedir?","author":"Bindy","date":"A\u011fustos 1, 2023","format":false,"excerpt":"Perakende denetimi, perakende ve konaklama markalar\u0131n\u0131n operasyonlar, pazarlama, kay\u0131p \u00f6nleme, sa\u011fl\u0131k ve emniyet gibi alanlardaki marka standartlar\u0131n\u0131, programlar\u0131n\u0131 ve prosed\u00fcrlerini t\u00fcm ma\u011fazalar\u0131nda zaman\u0131nda ve eksiksiz bir \u015fekilde uygulamas\u0131na yard\u0131mc\u0131 olur. Denetime bazen de\u011ferlendirme veya k\u0131saca ziyaret denir. Denetim, perakende...","rel":"","context":""\u2b50 Best practices" i\u00e7inde","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/tr\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/book_cover_retail-audit.png?fit=800%2C939&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/book_cover_retail-audit.png?fit=800%2C939&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/book_cover_retail-audit.png?fit=800%2C939&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/book_cover_retail-audit.png?fit=800%2C939&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1224,"url":"https:\/\/blog.bindy.com\/tr\/merchandising-audits-purpose-scope-and-methods\/","url_meta":{"origin":2150,"position":4},"title":"Ma\u011fazac\u0131l\u0131k Denetimleri: Ama\u00e7, Kapsam ve Y\u00f6ntemler","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Sat\u0131n alma kararlar\u0131n\u0131n y\u00fczde doksan\u0131 yaln\u0131zca g\u00f6rsel g\u00f6r\u00fcn\u00fcme dayan\u0131yor! Ayr\u0131ca, \u00fcr\u00fcn \u015firketleri b\u00fct\u00e7elerinin ortalama 19%'sini promosyon kampanyalar\u0131na harcarken, te\u015fhirlerin 40%'sinden az\u0131 do\u011fru \u015fekilde uygulan\u0131yor. E\u011fer pazarlamada veya pazarlama uygulamas\u0131nda ba\u015far\u0131s\u0131z oluyorsan\u0131z, sat\u0131\u015flar\u0131 ka\u00e7\u0131r\u0131yorsunuz demektir, nokta.","rel":"","context":""\ud83d\udc5c Merchandising" i\u00e7inde","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/tr\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":969,"url":"https:\/\/blog.bindy.com\/tr\/lexicon-for-retail-audits-and-brand-standards\/","url_meta":{"origin":2150,"position":5},"title":"Perakende Denetimleri ve Marka Standartlar\u0131 S\u00f6zl\u00fc\u011f\u00fc","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Neden bir s\u00f6zl\u00fck? Bir\u00e7ok sekt\u00f6r\u00fcn, i\u015flerinin \u00e7e\u015fitli y\u00f6nlerini ve inceliklerini tan\u0131mlamak i\u00e7in kendi s\u00f6zc\u00fck da\u011farc\u0131\u011f\u0131 vard\u0131r. Perakende denetimleri (ma\u011faza turlar\u0131 veya ma\u011faza denetimleri olarak da bilinir) de bir istisna de\u011fildir. Bu s\u00f6zl\u00fck, perakende denetimleri, perakende uygulamalar\u0131 ve marka standartlar\u0131 i\u00e7in kullan\u0131l\u0131r. Bindy'nin etkile\u015fimlerine dayanmaktad\u0131r...","rel":"","context":""\ud83c\udfaf Brand Standards" i\u00e7inde","block_context":{"text":"\ud83c\udfaf Brand Standards","link":"https:\/\/blog.bindy.com\/tr\/category\/brand-standards\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/2150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=2150"}],"version-history":[{"count":61,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/2150\/revisions"}],"predecessor-version":[{"id":64952,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/2150\/revisions\/64952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/5481"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=2150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=2150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=2150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}