{"id":1984,"date":"2021-10-26T15:15:52","date_gmt":"2021-10-26T20:15:52","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1984"},"modified":"2024-11-29T10:19:24","modified_gmt":"2024-11-29T15:19:24","slug":"tatil-programlarinizin-basarisini-garantilemek-icin-7-ipucu","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/7-tips-to-guarantee-the-success-of-your-holiday-programs\/","title":{"rendered":"Tatil Programlar\u0131n\u0131z\u0131n Ba\u015far\u0131s\u0131n\u0131 Garantilemek \u0130\u00e7in 7 \u0130pucu"},"content":{"rendered":"

Tatil sezonu neredeyse burada ve perakende sat\u0131\u015f yap\u0131yorsan\u0131z, muhtemelen \u00f6n\u00fcm\u00fczdeki aylar i\u00e7in haz\u0131rs\u0131n\u0131z demektir. Muhtemelen tatil envanteriniz haz\u0131r ve planlanm\u0131\u015f bir dizi program\u0131n\u0131z var. Sezonluk promosyonlardan k\u0131\u015f temal\u0131 vitrinlere, insanlar\u0131n dikkatini \u00e7ekmek ve tatil al\u0131\u015fveri\u015flerinin bir k\u0131sm\u0131n\u0131 ma\u011fazalar\u0131n\u0131zda yapmalar\u0131n\u0131 sa\u011flamak i\u00e7in bu tatil sezonunda ne uygulayaca\u011f\u0131n\u0131z\u0131 tam olarak biliyorsunuz.<\/span><\/p>\n\n\n\n

Bunlar\u0131n hepsi g\u00fczel ve iyi, ancak programlar\u0131n\u0131z\u0131 planlaman\u0131n sadece bir ba\u015flang\u0131\u00e7 oldu\u011funu unutmamak \u00f6nemlidir. Ma\u011fazada ne uygulayaca\u011f\u0131n\u0131z\u0131 planlamak bir \u015feydir, ancak bu fikirleri eyleme ge\u00e7irmek bamba\u015fka bir hikayedir. Ma\u011fazalar\u0131n\u0131z daha yo\u011fun olaca\u011f\u0131 ve yar\u0131 zamanl\u0131 mevsimlik i\u015f\u00e7ilerle \u00e7al\u0131\u015faca\u011f\u0131 i\u00e7in bu \u00f6zellikle daha zordur. Dikkatli olmazsan\u0131z, \u00f6ng\u00f6rd\u00fc\u011f\u00fcn\u00fcz programlar\u0131n tam olarak planland\u0131\u011f\u0131 gibi ger\u00e7ekle\u015fmedi\u011fini g\u00f6rebilirsiniz.<\/span><\/p>\n\n\n\n

Elbette tatillerde en son isteyece\u011finiz \u015fey bu, bu y\u00fczden programlar\u0131n\u0131z\u0131n kusursuz bir \u015fekilde y\u00fcr\u00fct\u00fclmesi i\u00e7in ad\u0131mlar atman\u0131z gerekiyor. \u0130\u015fte tam da bunu yapman\u0131za yard\u0131mc\u0131 olacak 7 ipucu.<\/span><\/p>\n\n\n\n

1. Do\u011fru ara\u00e7lar\u0131 kullan\u0131n<\/strong><\/h2>\n\n\n\n

Unutma, teknoloji senin dostun. Bu g\u00fcnlerde, perakende programlar\u0131n\u0131z\u0131n t\u00fcm y\u00f6nleriyle size yard\u0131mc\u0131 olabilecek bir ara\u00e7 veya uygulama var. \u0130ster inisiyatifleri planlamak ve planlar\u0131n\u0131z\u0131 payda\u015flara iletmek i\u00e7in yard\u0131ma ihtiyac\u0131n\u0131z olsun, ister kampanyalar\u0131n\u0131z\u0131 y\u00fcr\u00fct\u00fcrken ve ard\u0131ndan de\u011ferlendirirken daha verimli olmak istiyorsan\u0131z, size yard\u0131mc\u0131 olabilecek bir uygulama var. \u0130\u015fletmenizde kullanabilece\u011finiz ara\u00e7lar i\u00e7in piyasay\u0131 ke\u015ffedin.<\/span><\/p>\n\n\n\n

\u0130\u015fte birka\u00e7 fikir:<\/span><\/p>\n\n\n\n

Takvim<\/b><\/h3>\n\n\n\n

Tatiller s\u0131ras\u0131nda zamanlama \u00e7ok \u00f6nemlidir ve programlar\u0131 birden fazla yerde kullan\u0131ma sunuyorsan\u0131z, herkesi programa uymak zor olabilir. Bu nedenle, yaln\u0131zca programlar\u0131 planlaman\u0131za de\u011fil, ayn\u0131 zamanda ilgili ki\u015filerle (\u00f6r. b\u00f6lge m\u00fcd\u00fcrleri, ma\u011faza m\u00fcd\u00fcrleri ve personel) tarihleri ve son teslim tarihlerini payla\u015fman\u0131za olanak tan\u0131yan bir takvim uygulamas\u0131na yat\u0131r\u0131m yapmal\u0131s\u0131n\u0131z.<\/span><\/p>\n\n\n\n

Planogramlar<\/b><\/h3>\n\n\n\n

Planogramlar, \u00fcr\u00fcnlerin do\u011fru bir \u015fekilde g\u00f6r\u00fcnt\u00fclenmesini sa\u011flamaya yard\u0131mc\u0131 olur ve ma\u011faza i\u00e7i programlar y\u00fcr\u00fct\u00fcyorsan\u0131z bunlar bir zorunluluktur. \u0130\u015fleri kolayla\u015ft\u0131rmak i\u00e7in herkesin senkronize olmas\u0131n\u0131 sa\u011flayan ve sizin ve ekibinizin birden fazla cihazdan planogramlara eri\u015fmesine izin veren bulut tabanl\u0131 bir \u00e7\u00f6z\u00fcm kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/span><\/p>\n\n\n\n

Sa\u011flam bir ileti\u015fim kanal\u0131<\/b><\/h3>\n\n\n\n

Planlar\u0131 ve program ayr\u0131nt\u0131lar\u0131n\u0131 iletmek i\u00e7in h\u00e2l\u00e2 e-posta, notlar ve telefon g\u00f6r\u00fc\u015fmeleri mi kullan\u0131yorsunuz? Bu eski ileti\u015fim y\u00f6ntemlerini atlay\u0131n ve mesajlar\u0131 tutan tek bir kanal kurun, g\u00f6revler<\/a>, ve \u00f6nemli bildirimler tek bir yerde.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Proje y\u00f6netimi yaz\u0131l\u0131m\u0131<\/b><\/h3>\n\n\n\n

Proje y\u00f6netimi uygulamalar\u0131 arac\u0131l\u0131\u011f\u0131yla verimlili\u011fi ve i\u015fbirli\u011fini geli\u015ftirin. Pazardaki pek \u00e7ok \u00e7\u00f6z\u00fcm, sizin ve ekibinizin zaman \u00e7izelgeleri, kilometre ta\u015flar\u0131 ve belgeler hakk\u0131nda bilgi sahibi olman\u0131za olanak tan\u0131yan g\u00fc\u00e7l\u00fc yeteneklere sahiptir; bu nedenle, i\u015finizde bunlardan birini kullanm\u0131yorsan\u0131z, \u015firketiniz i\u00e7in iyi bir proje y\u00f6netimi \u00e7\u00f6z\u00fcm\u00fcne yat\u0131r\u0131m yapmay\u0131 d\u00fc\u015f\u00fcn\u00fcn. .<\/span><\/p>\n\n\n\n

Site Denetim yaz\u0131l\u0131m\u0131<\/b><\/h3>\n\n\n\n

Programlar\u0131n yeterli olup olmad\u0131\u011f\u0131n\u0131 belirlemek i\u00e7in site denetimlerinden yararlan\u0131n. Kontrol listeleri, uyumlulu\u011fu kontrol ederken hi\u00e7bir \u015feyi ka\u00e7\u0131rmaman\u0131z i\u00e7in gereksinimlerinizi tek bir yerde tutar.<\/span><\/p>\n\n\n\n

7-Eleven Australia, The UPS Store Canada ve Massage Envy gibi \u015firketler, mobil denetim yaz\u0131l\u0131m\u0131 kullanan ve bundan faydalanan perakendecilere sadece birka\u00e7 \u00f6rnektir. Bulut tabanl\u0131 perakende denetim yaz\u0131l\u0131m\u0131n\u0131 uygulayarak, programlar\u0131n zaman\u0131nda ve eksiksiz bir \u015fekilde y\u00fcr\u00fct\u00fclmesini sa\u011flayabiliyorlar.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u0130pucu: Modern, bulut tabanl\u0131 \u00e7\u00f6z\u00fcmleri benimseyin<\/b><\/h4>\n\n\n\n

Hangi arac\u0131 veya uygulamay\u0131 kullanmaya karar verirseniz verin, bulut tabanl\u0131 olan\u0131 se\u00e7in. Bulutta \u00e7al\u0131\u015fan \u00e7\u00f6z\u00fcmler, kullan\u0131c\u0131lar\u0131n ma\u011fazada nerede olurlarsa olsunlar g\u00f6revleri yerine getirebilmeleri i\u00e7in birden fazla cihazdan bilgilere eri\u015fmelerine olanak tan\u0131r.<\/span><\/p>\n\n\n\n

Bulut tabanl\u0131 uygulamalar ayn\u0131 zamanda g\u00fcncellemeleri ger\u00e7ek zamanl\u0131 olarak senkronize ederek ekip \u00fcyelerinin planlar\u0131n\u0131z\u0131n ve belgelerinizin en son s\u00fcr\u00fcm\u00fcne sahip olmas\u0131n\u0131 sa\u011flar. Bu, \u00f6zellikle tatiller gibi zamana duyarl\u0131 bir sezonda \u00e7ok \u00f6nemlidir.<\/span><\/p>\n\n\n\n

Sipari\u015f y\u00f6netim sisteminin CEO'su ve kurucusu David Potts olarak <\/span>Sat\u0131\u015f\u00c7\u00f6zg\u00fc<\/a> "\u015eimdi bir elektronik tablodan y\u00f6netmenin zaman\u0131 de\u011fil. Bu, y\u0131l\u0131n \u00e7ok \u00f6nemli bir zaman\u0131 ve ka\u00e7\u0131r\u0131lan her f\u0131rsat, m\u00fc\u015fteri deneyiminiz, marjlar\u0131n\u0131z ve tekrarlanan i\u015finiz i\u00e7in felaket anlam\u0131na gelebilir.\u201d<\/span><\/p>\n\n\n\n

\n

"G\u00fcnl\u00fck ve haftal\u0131k olarak kritik ayarlamalar yapmak i\u00e7in ger\u00e7ek zamanl\u0131 ara\u00e7lara ihtiyac\u0131n\u0131z var" diye ekliyor. \u201cVerilerinizin g\u00fc\u00e7l\u00fc, g\u00fcncel olmas\u0131 ve her zaman oldu\u011fu gibi sa\u011fl\u0131kl\u0131 \u015f\u00fcphecilikle yakla\u015f\u0131lmas\u0131 gerekiyor. Bir ay boyunca bir e-tabloda kal\u0131rsa faydal\u0131 olamaz. Y\u0131l\u0131n bu zaman\u0131nda verilerinizin s\u00fct ve yumurta gibi olmas\u0131 gerekiyor: bir hafta kadar sonra k\u00f6t\u00fc kokmaya ba\u015flayacak." \u2013 David Potts, SalesWarp CEO'su<\/span><\/p>\n<\/blockquote>\n\n\n\n

2. Prosed\u00fcrlerinizi belgeleyin ve anla\u015f\u0131lmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131n<\/strong><\/h2>\n\n\n\n

Prosed\u00fcrlerinizi ve standartlar\u0131n\u0131z\u0131 ka\u011f\u0131da al\u0131n ve personelinizin ma\u011faza giri\u015fimlerinizi planlarken, y\u00fcr\u00fct\u00fcrken ve de\u011ferlendirirken bunlara kolayca ba\u015fvurabilmesini sa\u011flay\u0131n.<\/span><\/p>\n\n\n\n

Standartlar\u0131n\u0131z\u0131n ve s\u00fcre\u00e7lerinizin anla\u015f\u0131lmas\u0131 kolay olmas\u0131 \u00f6nemlidir, bu nedenle bunlar\u0131 \u00e7al\u0131\u015fanlar i\u00e7in daha sindirilebilir hale getirmenin yollar\u0131n\u0131 bulun. Bunu yapman\u0131n bir yolu, mesajlar\u0131n\u0131z\u0131 iletmek i\u00e7in foto\u011fraflar, diyagramlar, \u00f6rnekler veya \u015fablonlar (sadece metin yerine) kullanmakt\u0131r. <\/span>En iyi sonu\u00e7lar\u0131 elde etmek i\u00e7in bilgileri kolayca eri\u015filebilir olacak \u015fekilde bulutta tutun. <\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

3. Metriklerinizi tan\u0131mlay\u0131n<\/strong><\/h2>\n\n\n\n

Programlar\u0131n\u0131zla ne elde etmek istiyorsunuz? Yaya trafi\u011finde art\u0131\u015f var m\u0131? Belli bir gelir mi? M\u00fc\u015fteri memnuniyetinde bir art\u0131\u015f m\u0131? KPI'lar\u0131n\u0131z hakk\u0131nda net olun ve kampanyalar\u0131n\u0131z\u0131n s\u00fcresi boyunca performans\u0131 \u00f6l\u00e7\u00fcn.<\/span><\/p>\n\n\n\n

Sonu\u00e7lar\u0131 izlemenizi sa\u011flayacak teknolojileri ayarlay\u0131n. \u00d6rne\u011fin, yaya trafi\u011fini art\u0131rmak istiyorsan\u0131z, \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n saya\u00e7lar\u0131n\u0131n veya ma\u011faza i\u00e7i analizlerin size ihtiyac\u0131n\u0131z olan verileri verebilece\u011finden emin olun. Sat\u0131\u015flar\u0131 ve geliri \u00f6l\u00e7mek? Bak\u0131n POS<\/a> sizin ve \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n kampanyan\u0131n nas\u0131l gitti\u011fini takip edebilmeniz i\u00e7in sat\u0131\u015f hedefleri belirlemenize olanak tan\u0131r.<\/span><\/p>\n\n\n\n

4. Tatil sezonunun a\u015famalar halinde ger\u00e7ekle\u015fti\u011fini kabul edin<\/strong><\/h2>\n\n\n\n

Tatil sezonu bir anda olmaz. A\u015famalar halinde ger\u00e7ekle\u015fir - ve t\u00fcketicilerin ruh hali ve tutumlar\u0131 da \u00f6yle. \u00d6nce Cad\u0131lar Bayram\u0131, ard\u0131ndan \u015e\u00fckran G\u00fcn\u00fc (ve onunla birlikte Kara Cuma ve Siber Pazartesi) ve ard\u0131ndan Noel gelir. \u0130nsanlar sezonun sonlar\u0131na do\u011fru al\u0131\u015fveri\u015f yapt\u0131klar\u0131nda daha ama\u00e7l\u0131 ve endi\u015feli oluyorlar.<\/span><\/p>\n\n\n\n

Giri\u015fimlerinizi uygularken bunu akl\u0131n\u0131zda bulundurun. Programlar\u0131n\u0131z\u0131 tatillerin her a\u015famas\u0131na g\u00f6re planlamak ve y\u00fcr\u00fctmek onlar\u0131 \u00e7ok daha ba\u015far\u0131l\u0131 k\u0131lacakt\u0131r. Deneyimsel pazarlama \u015firketinin yarat\u0131c\u0131 direkt\u00f6r\u00fc Bryan Boul'a g\u00f6re <\/span>IDL D\u00fcnya \u00c7ap\u0131nda<\/a>, perakendeciler "tatil sezonunun t\u00fcm a\u015famalar\u0131n\u0131 ve al\u0131\u015fveri\u015f yapan\u0131n duygular\u0131n\u0131 kutlayan" programlar uygulamal\u0131d\u0131r.<\/span><\/p>\n\n\n\n

\n

"B\u00fcy\u00fck ba\u015flay\u0131n ve m\u00fc\u015fterilerinizi ma\u011fazaya \u00e7ekmek i\u00e7in 'olmazsa olmazlar\u0131' ve trend fikirleri sergileyin," diye devam etti. \u201cBirka\u00e7 hafta sonra, biraz daha kuralc\u0131 olun. Art\u0131k bir 'al\u0131\u015fveri\u015f' listesi olan m\u00fc\u015fteriyi hedef alan sahne koleksiyonlar\u0131 ve hediye fikirleri. Yaln\u0131zca birka\u00e7 g\u00fcn kala, heyecanla m\u00fckemmel, son dakika hediyesini bulmaya \u00e7al\u0131\u015fan erteleyiciler i\u00e7in d\u00fcrt\u00fc \u00f6\u011felerinizin kolayca al\u0131nabilece\u011finden ve tam g\u00f6r\u00fcn\u00fcmde sergilendi\u011finden emin olun. \u2013 Bryan Boul, Kreatif Direkt\u00f6r, IDL Worldwide<\/span><\/p>\n<\/blockquote>\n\n\n\n

5. \u0130nsanlar\u0131 sorumlu tutun<\/strong><\/h2>\n\n\n\n

Programlar\u0131n\u0131z\u0131 planlamak ve y\u00fcr\u00fctmek birka\u00e7 ki\u015fiyi i\u00e7erir, bu nedenle hesap verebilirlik \u00f6nemlidir. Kimin neyden sorumlu oldu\u011fu konusunda net olun ve her \u00e7al\u0131\u015fan\u0131n kendi ad\u0131na sorumlu oldu\u011funu g\u00f6r\u00fcn.<\/span><\/p>\n\n\n\n

Bunu yapman\u0131n ilk ad\u0131m\u0131, planlama s\u00fcrecinde insanlar\u0131n sorumluluklar\u0131n\u0131 iletmektir. Bir g\u00f6rev d\u00fczg\u00fcn bir \u015fekilde y\u00fcr\u00fct\u00fclmedi\u011finde veya program planland\u0131\u011f\u0131 gibi gitmedi\u011finde hesap verebilirli\u011fi g\u00fcndeme getirmeyin.<\/span><\/p>\n\n\n\n

Ve yapabiliyorsan\u0131z, personelinizi sorumlu tutarken verileri kullan\u0131n. Daha \u00f6nce de belirtti\u011fimiz gibi, programlar\u0131n\u0131z\u0131n performans\u0131n\u0131 ve sonu\u00e7lar\u0131n\u0131 takip etmelisiniz, b\u00f6ylece say\u0131lar\u0131 yak\u0131ndan takip edebilirsiniz.<\/span><\/p>\n\n\n\n

\"Sitelerinize<\/a><\/figure>\n\n\n\n

6. \u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131 motive etmenin yollar\u0131n\u0131 bulun<\/strong><\/h2>\n\n\n\n

Sorumlulu\u011fu te\u015fvik etmek, \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n programlar\u0131n\u0131z\u0131 iyi bir \u015fekilde y\u00fcr\u00fctmesini sa\u011flaman\u0131n tek yolu de\u011fildir. Personelinizi g\u00fc\u00e7lendirmek ve te\u015fvik etmek (\u00f6zellikle tatillerde), performanslar\u0131 ve dolay\u0131s\u0131yla giri\u015fimleriniz i\u00e7in harikalar yaratabilir.<\/span><\/p>\n\n\n\n

Sezon boyunca \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131 mutlu ve motive etmenin yollar\u0131n\u0131 bulun. Bunu, ek ikramiyeler, olumlu tan\u0131nma ve hatta \u00fccretsiz yemek gibi k\u00fc\u00e7\u00fck i\u015fyeri avantajlar\u0131yla yapabilirsiniz. Boul'un belirtti\u011fi gibi anahtar, "\u00e7al\u0131\u015fanlar\u0131n\u0131za harika bir deneyim sunmalar\u0131 ve art\u0131lar\u0131 sunmalar\u0131 i\u00e7in bir neden vermektir".<\/span><\/p>\n\n\n\n

\n

\u201cUnutmay\u0131n, onlar i\u00e7in de tatil zaman\u0131, onlar da sizin i\u00e7in \u00e7al\u0131\u015f\u0131yorlar. Onlara iyi davran\u0131n, e\u011fitin ve istedi\u011finiz davran\u0131\u015f\u0131 te\u015fvik edin; onlar da m\u00fc\u015fterinize ve ma\u011fazan\u0131za kendilerininmi\u015f gibi davranacaklard\u0131r." \u2013 Bryan Boul, Kreatif Direkt\u00f6r, IDL Worldwide<\/span><\/p>\n<\/blockquote>\n\n\n\n

7. Standartlar\u0131n\u0131za uygun olduklar\u0131ndan emin olmak i\u00e7in programlar\u0131 denetleyin<\/strong><\/h2>\n\n\n\n

Son fakat en az de\u011fil, bir noktaya de\u011finmek <\/span>programlar\u0131n\u0131z\u0131 denetleyin<\/a>. Standartlar\u0131n\u0131za uygun olup olmad\u0131klar\u0131n\u0131 belirlemek i\u00e7in b\u00f6lge veya ma\u011faza y\u00f6neticilerinizin bunlar\u0131 de\u011ferlendirmesini sa\u011flay\u0131n.  <\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Kapsaml\u0131 ve organize olun. Ma\u011fazan\u0131n d\u0131\u015f elemanlar\u0131ndan (\u00f6rn. otopark veya pencere) ba\u015flayarak denetimi d\u0131\u015far\u0131dan i\u00e7eriye yap\u0131n. Oradan ma\u011fazan\u0131n do\u011fal veya mant\u0131ksal ak\u0131\u015f\u0131n\u0131 takip ederek koridorlardan ve vitrinlerden ge\u00e7in. Kar\u0131\u015f\u0131kl\u0131\u011fa neden olabilece\u011finden, bir b\u00f6l\u00fcmden di\u011ferine atlamaktan ka\u00e7\u0131n\u0131n.<\/span><\/p>\n\n\n\n

Ayr\u0131ca, hi\u00e7bir \u015feyi ka\u00e7\u0131rmamak i\u00e7in denetim s\u0131ras\u0131nda nelere dikkat etmeniz gerekti\u011fine dair bir kontrol listesi haz\u0131rlamak da iyi bir fikirdir.<\/span><\/p>\n\n\n\n

S\u00fcreci daha kolay ve verimli hale getirmek i\u00e7in bir perakende denetim yaz\u0131l\u0131m\u0131<\/a>. Panolar veya Excel sayfalar\u0131 gibi geleneksel ara\u00e7larla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, modern denetim \u00e7\u00f6z\u00fcmleri, g\u00f6revleri daha h\u0131zl\u0131 ve daha etkili bir \u015fekilde tamamlaman\u0131za yard\u0131mc\u0131 olabilecek yeteneklere sahiptir. \u00c7o\u011fu denetim uygulamas\u0131, denetimleri ve veri toplamay\u0131 h\u0131zland\u0131rabilen planlay\u0131c\u0131lar, g\u00f6rev y\u00f6netimi, kontrol listeleri ve raporlar gibi \u00f6zelliklere sahiptir, b\u00f6ylece ma\u011fazalar h\u0131zla tepki verebilir ve programlar\u0131nda iyile\u015ftirmeler yapabilir.<\/span><\/p>\n\n\n\n

Son s\u00f6zler<\/strong><\/h3>\n\n\n\n

Tatil sezonu, y\u0131l\u0131n en yo\u011fun ve genellikle en karl\u0131 zaman\u0131d\u0131r. K\u00f6t\u00fc y\u00fcr\u00fctmenin sizin i\u00e7in mahvetmesine izin vermeyin. Yukar\u0131da \u00f6zetlenen ipu\u00e7lar\u0131n\u0131 al\u0131n ve bunlar\u0131 tatil programlar\u0131n\u0131za dahil edin. Bu ad\u0131mlar yaln\u0131zca giri\u015fimlerinizin performans\u0131n\u0131 iyile\u015ftirmekle kalmayacak, ayn\u0131 zamanda \u00e7eyre\u011fi g\u00fc\u00e7l\u00fc bir \u015fekilde kapatman\u0131za ve \u00f6n\u00fcm\u00fczdeki y\u0131l do\u011fru ad\u0131m atman\u0131za yard\u0131mc\u0131 olacak.<\/span><\/p>\n\n\n\n

Yazar hakk\u0131nda:<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Francesca Nicasio<\/a> perakende uzman\u0131, B2B i\u00e7erik stratejisti ve LinkedIn TopVoice'dur. Perakendecilerin sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131n\u0131 ve m\u00fc\u015fterilere daha iyi hizmet vermelerini sa\u011flayan trendler, ipu\u00e7lar\u0131 ve en iyi uygulamalar hakk\u0131nda yazmaktad\u0131r.<\/p>\n\n\n\n\n\n

 <\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Tatil sezonu neredeyse burada ve perakende sat\u0131\u015f yap\u0131yorsan\u0131z, muhtemelen \u00f6n\u00fcm\u00fczdeki aylar i\u00e7in haz\u0131rs\u0131n\u0131z. Muhtemelen tatil envanteriniz haz\u0131r ve planlanm\u0131\u015f bir dizi program\u0131n\u0131z var. Sezonluk promosyonlardan k\u0131\u015f temal\u0131 vitrinlere kadar, bu tatil sezonunda ne uygulayaca\u011f\u0131n\u0131z\u0131 tam olarak biliyorsunuz\u2026 Tatil Programlar\u0131n\u0131z\u0131n Ba\u015far\u0131s\u0131n\u0131 Garantilemek \u0130\u00e7in 7 \u0130pucu<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":11907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196],"tags":[677174144,46045525,39359981,39415467,36052485],"class_list":["post-1984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","tag-holiday-shopping","tag-retail-audits-2","tag-seasonal-merchandising","tag-seasonal-program-effectivenes","tag-seasonal-programs"],"yoast_head":"\n7 Tips to Guarantee the Success of Your Holiday Programs<\/title>\n<meta name=\"description\" content=\"Take steps to ensure that your programs are executed flawlessly. 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Ulusal Perakende Federasyonu, sat\u0131\u015flar\u0131n pandemi \u00f6ncesi 3,6%'lik b\u00fcy\u00fcme oran\u0131n\u0131n \u00fczerinde, 4% ile 6% aras\u0131nda artaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. 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