{"id":14593,"date":"2021-10-26T15:16:24","date_gmt":"2021-10-26T20:16:24","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=14593"},"modified":"2025-09-03T10:44:16","modified_gmt":"2025-09-03T14:44:16","slug":"insanlarin-hicbir-sey-satin-almadan-magazanizdan-ayrilmasinin-5-nedeni-ve-bunu-nasil-duzeltebileceginiz","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/5-reasons-people-leave-your-stores-without-buying-anything-and-how-to-fix-it\/","title":{"rendered":"\u0130nsanlar\u0131n Hi\u00e7bir \u015eey Almadan Ma\u011fazalar\u0131n\u0131zdan Ayr\u0131lmalar\u0131n\u0131n 5 Nedeni (ve Nas\u0131l D\u00fczeltilir)"},"content":{"rendered":"

Sekt\u00f6r verileri perakende yaya trafi\u011finin artt\u0131\u011f\u0131n\u0131 g\u00f6sterirken 4.8%<\/a> bu y\u0131l hala geli\u015ftirilecek \u00e7ok yer var. <\/p>\n\n\n\n

Bu nedenle, ma\u011faza i\u00e7i m\u00fc\u015fteri d\u00f6n\u00fc\u015f\u00fcmlerine odaklanmak her zamankinden daha \u00f6nemli. Sonu\u00e7ta, al\u0131\u015fveri\u015f yapanlar\u0131 ma\u011fazan\u0131za \u00e7ekmek, oldu\u011fu gibi yeterince zor; En son isteyece\u011finiz \u015fey m\u00fc\u015fterilerin hi\u00e7bir \u015fey sat\u0131n almadan gitmesidir. <\/p>\n\n\n\n

Bunun sizin ba\u015f\u0131n\u0131za gelmemesini sa\u011flamak i\u00e7in, t\u00fcketicilerin hi\u00e7bir \u015fey sat\u0131n almadan bir ma\u011fazadan ayr\u0131lmalar\u0131n\u0131n en yayg\u0131n nedenlerine \u0131\u015f\u0131k tutuyor ve bunlar\u0131 nas\u0131l iyile\u015ftirebilecekleri konusunda kullan\u0131\u015fl\u0131 tavsiyeler veriyoruz.<\/p>\n\n\n\n

Ba\u015flayal\u0131m.<\/p>\n\n\n\n

1. \u00dcr\u00fcn bulunabilirli\u011fi ve g\u00f6r\u00fcn\u00fcrl\u00fck eksikli\u011fi<\/h2>\n\n\n\n

M\u00fc\u015fteriler ihtiya\u00e7 duyduklar\u0131 \u00fcr\u00fcnleri sat\u0131n almak i\u00e7in perakende ma\u011fazalar\u0131na gelirler, bu nedenle #1'den ayr\u0131lma nedeninin arad\u0131klar\u0131n\u0131 bulamamalar\u0131 olmas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 olmamal\u0131d\u0131r.<\/p>\n\n\n\n

iVend Retail'den bir anket<\/a> Ankete kat\u0131lanlar\u0131n 67.3%'sinin ihtiya\u00e7 duyduklar\u0131 \u00fcr\u00fcn\u00fc bulamad\u0131klar\u0131 i\u00e7in bir perakende ma\u011fazas\u0131ndan eli bo\u015f \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ve 66.3%'nin bunun ma\u011fazan\u0131n istedikleri \u00fcr\u00fcnlere sahip olmad\u0131\u011f\u0131 i\u00e7in oldu\u011funu s\u00f6yledi\u011fini tespit etti. <\/p>\n\n\n\n

nas\u0131l d\u00fczeltilir<\/h3>\n\n\n\n

M\u00fc\u015fteriler ihtiya\u00e7 duyduklar\u0131n\u0131 ma\u011fazan\u0131zda bulam\u0131yorsa \u00fcr\u00fcn bulunabilirli\u011fi, \u00fcr\u00fcn g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc veya her ikisiyle ilgili sorunlar ya\u015f\u0131yor olabilirsiniz. <\/p>\n\n\n\n

Sorun envanter eksikli\u011fiyse, stok y\u00f6netim sisteminize ve raporlaman\u0131za daha fazla dikkat edin. Belki kritik \u00f6\u011felerin sipari\u015fini veriyorsunuz ve miktarlar\u0131 art\u0131rman\u0131z gerekiyor. Belki de \u00fcr\u00fcnlerinizi gerekti\u011fi kadar s\u0131k sipari\u015f etmiyorsunuz, bu nedenle raflar\u0131n\u0131z do\u011fru zamanlarda stoklanm\u0131yor. Bu gibi durumlarda, POS veya perakende y\u00f6netim sisteminizin yeni stok sat\u0131n alma zaman\u0131 geldi\u011finde sizi otomatik olarak uyard\u0131\u011f\u0131 yeniden sipari\u015f noktalar\u0131 belirlemek yard\u0131mc\u0131 olabilir. <\/p>\n\n\n\n

\u00dcr\u00fcn mevcudiyeti eksikli\u011fi, tahmininizle ilgili bir sorundan da kaynaklanabilir. Ma\u011fazan\u0131za ba\u011fl\u0131 olarak, siz ve ekibiniz m\u00fc\u015fterilerinizin ihtiya\u00e7lar\u0131n\u0131 daha iyi tahmin etmenin yollar\u0131n\u0131 bulabilirsiniz. Sezon ve sekt\u00f6r trendlerini inceleyin ve bu trendlere uygun \u00fcr\u00fcnleri ta\u015f\u0131maya ba\u015flay\u0131n. <\/p>\n\n\n\n

Stokta do\u011fru \u00fcr\u00fcnler varsa ancak insanlar onlar\u0131 bulam\u0131yorsa, ma\u011fazac\u0131l\u0131kta de\u011fi\u015fiklik yapman\u0131z gerekebilir. Belki de vitrinlerinizi yenilemenin veya \u00fcr\u00fcnleri yeniden konumland\u0131rman\u0131n zaman\u0131 gelmi\u015ftir. <\/p>\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n

Ayr\u0131ca raflar\u0131n\u0131z\u0131 yeterince s\u0131k yenilememeniz de s\u00f6z konusu olabilir. \u00dcr\u00fcnleri stokta bulundurabilirsiniz, ancak m\u00fc\u015fteriler bunlar\u0131 sat\u0131\u015f kat\u0131nda g\u00f6remez. Bu, ma\u011fazan\u0131zda bir sorunsa, ekibinizin raflar\u0131n\u0131z\u0131 daha yak\u0131ndan izlemesini sa\u011flay\u0131n.<\/p>\n\n\n\n

Ayr\u0131ca yard\u0131mc\u0131 olur d\u00fczenli tefti\u015f ve denetimler yapmak<\/a>. Kontrol listeleri, y\u00f6neticilerin ma\u011faza i\u00e7i y\u00fcr\u00fctmeyle ilgili sorunlar\u0131 tan\u0131mlamas\u0131na ve yakalamas\u0131na yard\u0131mc\u0131 olacak ve eylem \u00f6\u011felerini ayarlamak, herhangi bir yenileme sorununun d\u00fczeltilmesini sa\u011flayacakt\u0131r. <\/p>\n\n\n\n

2. Uzun kuyruklar ve bekleme s\u00fcreleri<\/h2>\n\n\n\n

Uzun kuyruklar m\u00fc\u015fterilerin hi\u00e7bir \u015fey sat\u0131n almadan ayr\u0131lmalar\u0131n\u0131n bir di\u011fer b\u00fcy\u00fck nedenidir. taraf\u0131ndan yap\u0131lan bir ankete g\u00f6re Bekleme s\u00fcresi<\/a>, 36.3% t\u00fcketici, hatt\u0131n 10 dakikadan uzun olmas\u0131 durumunda ayr\u0131lacak. Bekleme 15 dakikadan uzun s\u00fcrerse bu, 66%'nin \u00fczerine atlar. S\u0131ras\u0131nda 77%<\/a> Al\u0131\u015fveri\u015f yapan m\u00fc\u015fterilerin uzun kuyruklar\u0131n oldu\u011fu bir ma\u011fazaya geri gelme olas\u0131l\u0131\u011f\u0131 daha d\u00fc\u015f\u00fck.<\/p>\n\n\n\n

WaitWhile <\/a>ayr\u0131ca ayr\u0131lan m\u00fc\u015fterilerin 40%'sinin bir rakibe gidece\u011fini, hatta al\u0131\u015fveri\u015ften vazge\u00e7ece\u011fini de buldu. Bu nedenle, ma\u011fazan\u0131z\u0131n d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 sorun ya\u015f\u0131yorsa \u00f6deme deneyiminizi mutlaka inceleyin. M\u00fc\u015fterileri bekletmenin, bunun yerine rakiplerinize gidebilecek sat\u0131\u015flara mal olaca\u011f\u0131n\u0131 unutmay\u0131n. <\/p>\n\n\n\n

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Foto\u011fraf kredisi: Shutterstock<\/figcaption><\/figure>\n\n\n\n

nas\u0131l d\u00fczeltilir<\/h3>\n\n\n\n

Perakende verilerinize bakarak ba\u015flay\u0131n. Ma\u011fazan\u0131z\u0131n yo\u011fun saatlerini belirleyin ve m\u00fc\u015fterilerinizin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in her zaman yeterli say\u0131da personele sahip oldu\u011funuzdan emin olun. Yetersiz personel, kasada daha az \u00e7al\u0131\u015fana yol a\u00e7ar ve bu da bekleme s\u00fcrelerini uzatabilir. <\/p>\n\n\n\n

Baz\u0131 durumlarda, yeterli ekip \u00fcyesine sahip olmamak, \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131 ayn\u0131 anda birden fazla m\u00fc\u015fterinin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamalar\u0131 gereken ve al\u0131\u015fveri\u015f deneyiminin azalmas\u0131na neden olan \u00e7oklu g\u00f6revlere zorlayabilir. <\/p>\n\n\n\n

Bir perakende ma\u011fazas\u0131ndan ayr\u0131lmas\u0131n\u0131n en \u00f6nemli nedeni soruldu\u011funda, RJ Mahlie<\/a>, Mobilia Consulting'de bir sat\u0131\u015f y\u00f6neticisi, "servis bekleniyor" yan\u0131t\u0131n\u0131 verdi.<\/p>\n\n\n\n

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Devam ediyor, \u201cKasa ba\u015f\u0131bo\u015f b\u0131rak\u0131lamaz. Kasaya yak\u0131n olan ki\u015fi bir t\u00fcketiciye yard\u0131m etmek i\u00e7in ayr\u0131ld\u0131\u011f\u0131nda, di\u011fer herkesi i\u015fletmeye para vermek i\u00e7in bekletti\u011finde, herhangi bir b\u00fcy\u00fckl\u00fckteki perakendecide \u00e7ok sinirleniyorum. \u201d<\/p>\n<\/blockquote>\n\n\n\n

Bir perakendeci olarak, ma\u011fazalar\u0131n\u0131z\u0131n sa\u011fl\u0131kl\u0131 bir personel\/m\u00fc\u015fteri oran\u0131na sahip oldu\u011fundan emin olarak bunun olmas\u0131n\u0131 \u00f6nleyebilirsiniz. <\/p>\n\n\n\n

\u015eimdi, ma\u011fazada zaten \u00e7ok say\u0131da \u00e7al\u0131\u015fan\u0131n\u0131z varsa, ancak yine de m\u00fc\u015fterileri bekletiyorsan\u0131z, teknolojiyle ilgili sorunlar\u0131n\u0131z olabilir. Yazar kasalar\u0131n\u0131z yava\u015f ve hantal m\u0131? Sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in yeterli cihaz\u0131n\u0131z yok mu?<\/p>\n\n\n\n

E\u011fer \u00f6yleyse, yeni bir sat\u0131\u015f noktas\u0131 sistemine yat\u0131r\u0131m yapman\u0131n zaman\u0131 gelmi\u015f olabilir. Ekibinizi, kasiyerlerin i\u015flemleri yaln\u0131zca birka\u00e7 t\u0131klamayla halletmesine olanak tan\u0131yan h\u0131zl\u0131 ve \u015f\u0131k bir POS \u00e7\u00f6z\u00fcm\u00fcyle donat\u0131n. iPad POS sistemleri, uzun kuyruklar\u0131 b\u00f6lmek i\u00e7in de kullan\u0131\u015fl\u0131 olabilir ve ma\u011fazan\u0131n herhangi bir yerinde sat\u0131\u015flar\u0131 art\u0131rman\u0131za olanak tan\u0131r. <\/p>\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n

3. K\u00f6t\u00fc m\u00fc\u015fteri hizmetleri<\/h2>\n\n\n\n

Daha \u00f6nce bahsedilen iVend Retail anketi, m\u00fc\u015fterilerin 39.1%'sinin zay\u0131f m\u00fc\u015fteri hizmeti nedeniyle ma\u011fazadan ayr\u0131ld\u0131\u011f\u0131n\u0131 ortaya \u00e7\u0131kard\u0131. S\u0131ras\u0131nda 65%<\/a> K\u00f6t\u00fc bir m\u00fc\u015fteri deneyimi ya\u015fayan m\u00fc\u015fterilerin tamam\u0131 marka de\u011fi\u015ftiriyor. <\/p>\n\n\n\n

Anekdot anketleri de bunu do\u011frulad\u0131. <\/p>\n\n\n\n

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\u201cK\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli bir perakendeciye girerken onaylanmay\u0131 bekliyorum\u201d, yorumlar Connie Barra<\/a>, Bath & Body Works'te ma\u011faza m\u00fcd\u00fcr\u00fc. "Birinin bana yaltaklanmas\u0131na ihtiyac\u0131m yok ama varl\u0131\u011f\u0131m\u0131 kabul etmek \u00f6nemli. Sat\u0131n alma niyetiyle girdim ve g\u00f6z temas\u0131 kurmadan ya da ba\u015f\u0131m\u0131 sallamadan etrafa bakt\u0131ktan sonra hi\u00e7bir \u015fey olmadan ayr\u0131ld\u0131m.\u201d<\/p>\n<\/blockquote>\n\n\n

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\"\"<\/a>
Foto\u011fraf kredisi: Shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n

M\u00fc\u015fteri hizmetleriyle ilgili sorunlar, zay\u0131f \u00fcr\u00fcn bilgisi veya al\u0131\u015fveri\u015f deneyimini ki\u015fiselle\u015ftirmede ba\u015far\u0131s\u0131zl\u0131k olarak da kendini g\u00f6sterebilir. 27%<\/a> M\u00fc\u015fterilerin oran\u0131, etkisiz hizmetin en b\u00fcy\u00fck m\u00fc\u015fteri hizmetleri hayal k\u0131r\u0131kl\u0131\u011f\u0131 oldu\u011funu s\u00f6yl\u00fcyor.<\/p>\n\n\n\n

TimeTrade taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rma<\/a> M\u00fc\u015fteriler ne sat\u0131n alacaklar\u0131ndan emin olmad\u0131klar\u0131nda, 90%'nin ihtiya\u00e7 duyduklar\u0131 yard\u0131m\u0131 al\u0131rlarsa sat\u0131n alma i\u015flemine devam edece\u011fini ve 86%'nin beklenenden fazlas\u0131n\u0131 sat\u0131n alaca\u011f\u0131n\u0131 buldu.<\/p>\n\n\n\n

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TimeTrade ba\u015fkan\u0131 Gary Ambrosino, "Perakendeciler, bug\u00fcn kap\u0131dan eli bo\u015f \u00e7\u0131kan m\u00fc\u015fterilerin y\u00fczde 90'\u0131n\u0131, ba\u015fka hi\u00e7bir yerde al\u0131\u015fveri\u015f yapmayacak m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in muazzam bir f\u0131rsata sahip" diyor. "Anahtar: M\u00fc\u015fterilere en \u00e7ok ihtiya\u00e7 duyduklar\u0131 anda, ihtiya\u00e7 duyduklar\u0131 ki\u015fisel ilgiyi vermek."<\/p>\n<\/blockquote>\n\n\n\n

Ne yaz\u0131k ki, bir\u00e7ok perakendecinin performans\u0131, m\u00fc\u015fteri hizmetleri s\u00f6z konusu oldu\u011funda standartlar\u0131n alt\u0131nda kalmaktad\u0131r. <\/p>\n\n\n\n

nas\u0131l d\u00fczeltilir<\/h3>\n\n\n\n

Standartlar\u0131 olu\u015fturun<\/a> \u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131n ma\u011fazan\u0131zdaki m\u00fc\u015fterilere nas\u0131l davranmas\u0131 gerekti\u011fi konusunda bilgi edinin ve ekip \u00fcyelerinizin bu beklentileri kar\u015f\u0131lamas\u0131n\u0131 sa\u011flay\u0131n. <\/p>\n\n\n\n

Gerekirse ortaklar\u0131n\u0131z\u0131n m\u00fc\u015fteri hizmetleri e\u011fitiminden ge\u00e7mesini sa\u011flay\u0131n. Bu rotada ilerlerken, ekip \u00fcyelerini e\u011fitmek i\u00e7in bir y\u00f6ntem kombinasyonu kullan\u0131n. \u00d6rne\u011fin, yaz\u0131l\u0131 ve video e\u011fitim materyalleri sa\u011flayabilir, ard\u0131ndan rol yapma oturumlar\u0131n\u0131 takip edebilirsiniz. <\/p>\n\n\n\n

Yeni insanlar\u0131 i\u015fe al\u0131rken, onlar\u0131 ma\u011fazada izleyebilecekleri deneyimli \u00e7al\u0131\u015fanlarla ortakl\u0131k kurmak isteyeceksiniz, b\u00f6ylece i\u015fte harika m\u00fc\u015fteri hizmetlerinin nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc \u00f6\u011frenebilecekler. <\/p>\n\n\n\n

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Foto\u011fraf kredisi: ShutterStock<\/figcaption><\/figure>\n\n\n\n

4. Kanallar aras\u0131nda tutars\u0131z deneyimler<\/h2>\n\n\n\n

G\u00fcn\u00fcm\u00fczde ma\u011faza i\u00e7i al\u0131\u015fveri\u015fin e-ticaret, mobil ve sosyal medya dahil olmak \u00fczere di\u011fer perakende kanallar\u0131ndan b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkilendi\u011fini hat\u0131rlamak \u00f6nemlidir. Bu nedenle t\u00fcketiciler, farkl\u0131 kanallar aras\u0131ndaki tutars\u0131zl\u0131klara kar\u015f\u0131 olduk\u00e7a hassast\u0131r. Bu, \u00f6zellikle fiyatland\u0131rma ve \u00fcr\u00fcn bulunabilirli\u011fi s\u00f6z konusu oldu\u011funda ge\u00e7erlidir. <\/p>\n\n\n\n

Ma\u011faza i\u00e7i sat\u0131n al\u0131mlar\u0131 neden b\u0131rakt\u0131\u011f\u0131 soruldu\u011funda, Kendall Brunone<\/a>, Michael Kors'ta bir ma\u011faza m\u00fcd\u00fcr\u00fc, "Yanl\u0131\u015f i\u015faretlenmi\u015f \u00f6\u011feler" yan\u0131t\u0131n\u0131 verdi.<\/p>\n\n\n\n

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"Perakendecinin uygulamas\u0131nda bir liste olu\u015fturdu\u011fumda ve \u00e7evrimi\u00e7i kayna\u011f\u0131mda bu, rafta bekledi\u011finden daha ucuz oldu\u011funda... Sat\u0131n almak i\u00e7in t\u0131klat\u0131p eve d\u00f6nerken onu almay\u0131 tercih ederim."<\/p>\n<\/blockquote>\n\n\n\n

Robert M. Jones<\/a>The Home Depot'ta ticari sat\u0131\u015f y\u00fcr\u00fctme orta\u011f\u0131 olan , benzer bir endi\u015feye sahip. \u201c\u00dcr\u00fcn mevcudiyetindeki tutarl\u0131l\u0131k, tekrarlanan yolculuklara e\u015fittir. Eskiden rafta olanlar art\u0131k yaln\u0131zca \u00e7evrimi\u00e7i olarak mevcutsa, tu\u011fla ve har\u00e7 bir yere sahip olman\u0131n bir anlam\u0131 yoktur.\u201d<\/p>\n\n\n

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nas\u0131l d\u00fczeltilir<\/h3>\n\n\n\n

Birden fazla kanalda varl\u0131\u011f\u0131n\u0131z varsa, tutarl\u0131l\u0131\u011f\u0131 birinci \u00f6ncelik haline getirin. Fiyatland\u0131rma gibi \u015feylere \u00e7ok dikkat edin ve her yerde ayn\u0131 fiyatlar\u0131 tan\u0131tt\u0131\u011f\u0131n\u0131zdan emin olun. <\/p>\n\n\n\n

Bir promosyon y\u00fcr\u00fct\u00fcyorsan\u0131z, kanala \u00f6zel bir teklif (\u00f6r. \u00f6zel bir ma\u011faza i\u00e7i etkinlik) y\u00fcr\u00fctmek i\u00e7in \u00e7ok iyi bir nedeniniz yoksa, m\u00fc\u015fterilerin birden fazla kanalda indirim kullanmalar\u0131na izin vermek en iyisidir.<\/p>\n\n\n\n

\u00c7ok kanall\u0131 tutarl\u0131l\u0131\u011f\u0131 s\u00fcrd\u00fcrmek i\u00e7in bir ba\u015fka yararl\u0131 ipucu, perakende i\u015finizi y\u00fcr\u00fctmek i\u00e7in s\u0131k\u0131 bir \u015fekilde entegre edilmi\u015f bir platform kullanmakt\u0131r. Fiziksel ve dijital kanallar\u0131n\u0131z birbirine ba\u011fl\u0131 oldu\u011funda, \u00fcr\u00fcn ayr\u0131nt\u0131lar\u0131n\u0131 ve fiyatland\u0131rmay\u0131 genel olarak senkronize etmek \u00e7ok daha kolayd\u0131r, bu da al\u0131\u015fveri\u015f deneyimindeki tutars\u0131zl\u0131klarla u\u011fra\u015fman\u0131za gerek olmad\u0131\u011f\u0131 anlam\u0131na gelir. <\/p>\n\n\n\n

5. Cans\u0131z bir ma\u011faza ortam\u0131<\/h2>\n\n\n\n

Ma\u011fazan\u0131z\u0131n genel g\u00f6r\u00fcn\u00fcm\u00fc ve hissi, m\u00fc\u015fterinin sat\u0131n alma karar\u0131n\u0131 etkileyebilir veya bozabilir. Bir m\u00fc\u015fteri gelir ve ma\u011fazan\u0131zla ba\u011flant\u0131 kurmazsa, muhtemelen geri d\u00f6ner. <\/p>\n\n\n\n

\"\"
Foto\u011fraf kredisi: Shutterstock<\/figcaption><\/figure>\n\n\n\n

M\u00fc\u015fterilerin ayr\u0131lmaya karar vermelerinin bir\u00e7ok nedeni vard\u0131r. Belki ekranlar kapal\u0131 g\u00f6r\u00fcn\u00fcyordu. M\u00fczik \u00e7ok g\u00fcr\u00fclt\u00fcl\u00fcyd\u00fc. Ortak ilgili de\u011fildi. Perakendeci olarak i\u015finiz, giri\u015fimlerinizin neden yank\u0131 bulmad\u0131\u011f\u0131n\u0131 anlamak ve ard\u0131ndan buna g\u00f6re ayarlama yapmakt\u0131r. <\/p>\n\n\n\n

nas\u0131l d\u00fczeltilir<\/h3>\n\n\n\n

\u0130deal m\u00fc\u015fterinizin kim oldu\u011funu netle\u015ftirin ve ma\u011fazan\u0131z\u0131 bu \u00f6zel ki\u015fi i\u00e7in tasarlay\u0131n. Ma\u011fazan\u0131z\u0131n yank\u0131 uyand\u0131rmas\u0131n\u0131 sa\u011flaman\u0131n en iyi yollar\u0131ndan biri, onu ula\u015fmak istedi\u011finiz al\u0131\u015fveri\u015f yapan ki\u015filerle ili\u015fkilendirilebilir k\u0131lmakt\u0131r. <\/p>\n\n\n\n

Eski deyimi hat\u0131rlay\u0131n: \u201cUmut bir y\u00f6netim stratejisi de\u011fildir\u201d. Bu nedenle ma\u011fazalar\u0131n\u0131z\u0131n daha y\u00fcksek sat\u0131\u015flara olanak sa\u011flayan bir ortama sahip olmas\u0131n\u0131 ummay\u0131n. onlar\u0131 d\u00fczenli olarak denetleyin<\/a> ve d\u00fczeltici eylemler atamak<\/a> sorunlar bulundu\u011funda.<\/p>\n\n\n\n

\u00d6rne\u011fin, hedef m\u00fc\u015fterileriniz yogay\u0131 seven Y ku\u015fa\u011f\u0131 ise, ma\u011fazan\u0131zda bu ki\u015fiyi temsil eden i\u015f ortaklar\u0131yla g\u00f6revlendirin. Ayr\u0131ca, ger\u00e7ek m\u00fc\u015fterilerin neye benzedi\u011fini g\u00f6steren ekranlara ve teminatlara yat\u0131r\u0131m yapmaya da yard\u0131mc\u0131 olur. Modern al\u0131\u015fveri\u015f yapanlar, son derece parlak ve Photoshopped modellerin \u00fcstesinden geldi ve bir\u00e7ok m\u00fc\u015fteri \u00f6zg\u00fcnl\u00fck ar\u0131yor. Ma\u011fazan\u0131z bunu sa\u011flayabilirse, insanlar\u0131n kalma ve sizden sat\u0131n alma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksek olacakt\u0131r. <\/p>\n\n\n\n

Son s\u00f6zler<\/h2>\n\n\n\n

M\u00fc\u015fterileri d\u00f6n\u00fc\u015ft\u00fcrmek, \u00e7ok y\u00f6nl\u00fc bir strateji gerektirir. Envanterinizi kontrol alt\u0131nda tutman\u0131n yan\u0131 s\u0131ra, ortaklar\u0131n\u0131z\u0131n oyunlar\u0131n\u0131n zirvesinde oldu\u011fundan ve sat\u0131\u015flar\u0131 art\u0131ran bir ma\u011faza i\u00e7i ortam olu\u015fturdu\u011funuzdan emin olman\u0131z gerekir. <\/p>","protected":false},"excerpt":{"rendered":"

Sekt\u00f6r verileri perakende yaya trafi\u011finin bu y\u0131l 4,8% artt\u0131\u011f\u0131n\u0131 g\u00f6sterse de h\u00e2l\u00e2 iyile\u015ftirilecek \u00e7ok yer var. Bu nedenle ma\u011faza i\u00e7i m\u00fc\u015fteri d\u00f6n\u00fc\u015f\u00fcmlerine odaklanmak her zamankinden daha \u00f6nemli. 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Gelir rakamlar\u0131, ba\u011flam veya ge\u00e7mi\u015f veriler olmadan tek ba\u015f\u0131na t\u00fcm hikayeyi anlatamaz, bu nedenle bir ma\u011fazan\u0131n gelirinin ge\u00e7mi\u015fe g\u00f6re nas\u0131l seyretti\u011fine bakmak \u00f6nemlidir.","rel":"","context":""\ud83d\uded2 Store Sales and Performance" i\u00e7inde","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/tr\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6672,"url":"https:\/\/blog.bindy.com\/tr\/retail-best-practices-to-help-you-streamline-store-operations\/","url_meta":{"origin":14593,"position":5},"title":"Ma\u011faza \u0130\u015flemlerini Kolayla\u015ft\u0131rman\u0131za Yard\u0131mc\u0131 Olacak En \u0130yi Perakende Uygulamalar\u0131","author":"Bindy","date":"Ekim 26, 2021","format":false,"excerpt":"Kimse perakende i\u015fletmesi y\u00f6netmenin kolay olaca\u011f\u0131n\u0131 s\u00f6ylemedi. 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Sat\u0131\u015f temsilcilerini y\u00f6netmekten, stokta taze bir envanter ak\u0131\u015f\u0131 tutmaya kadar...","rel":"","context":""\ud83d\udcd6 How-to guides" i\u00e7inde","block_context":{"text":"\ud83d\udcd6 How-to guides","link":"https:\/\/blog.bindy.com\/tr\/category\/how-to\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1177475701-3862481677-1569935051240.jpg?fit=1200%2C618&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1177475701-3862481677-1569935051240.jpg?fit=1200%2C618&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1177475701-3862481677-1569935051240.jpg?fit=1200%2C618&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1177475701-3862481677-1569935051240.jpg?fit=1200%2C618&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1177475701-3862481677-1569935051240.jpg?fit=1200%2C618&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/14593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=14593"}],"version-history":[{"count":38,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/14593\/revisions"}],"predecessor-version":[{"id":66212,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/14593\/revisions\/66212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/10231"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=14593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=14593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=14593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}