{"id":12370,"date":"2021-10-26T15:16:24","date_gmt":"2021-10-26T20:16:24","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=12370"},"modified":"2024-11-28T14:52:06","modified_gmt":"2024-11-28T19:52:06","slug":"yeni-yil-yeni-gorunum-perakende-magazalarinizin-tasarimini-guzellestirmenin-9-yolu","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/new-year-new-look-9-ways-to-spruce-up-the-design-of-your-retail-stores\/","title":{"rendered":"Yeni Y\u0131l, Yeni G\u00f6r\u00fcn\u00fcm: Perakende Ma\u011fazalar\u0131n\u0131z\u0131n Tasar\u0131m\u0131n\u0131 G\u00fczelle\u015ftirmenin 9 Yolu"},"content":{"rendered":"

Y\u0131l\u0131n ba\u015flang\u0131c\u0131, yeni i\u015f uygulamalar\u0131 tasarlamak ve ortaya \u00e7\u0131karmak i\u00e7in her zaman iyi bir zamand\u0131r. De\u011fi\u015fiklik yaparken g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken en \u00f6nemli alanlardan biri de perakende ma\u011faza tasar\u0131m\u0131n\u0131zd\u0131r. Estetik, al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131 ve t\u00fcketici tercihleri her zaman geli\u015fmektedir, bu nedenle ma\u011fazan\u0131z\u0131n g\u00f6r\u00fcn\u00fcm\u00fcn\u00fcn ve hissinin en son trendleri ve m\u00fc\u015fterilerinizin ihtiya\u00e7lar\u0131n\u0131 yans\u0131tt\u0131\u011f\u0131ndan emin olman\u0131z gerekir.  <\/p>\n\n\n\n

Bu ama\u00e7la, uygulayabilece\u011finiz 9 ma\u011faza tasar\u0131m\u0131 fikri var. <\/p>\n\n\n\n

1. Pencere g\u00f6r\u00fcnt\u00fclerinizi yeniden d\u00fc\u015f\u00fcn\u00fcn<\/h2>\n\n\n\n

\u0130lgi \u00e7ekici vitrinler, \u00f6zellikle d\u0131\u015far\u0131da ve etrafta daha az insan\u0131n oldu\u011fu bu zamanlarda \u00e7ok \u00f6nemlidir. Pencereleriniz, bir\u00e7o\u011fu zorunlu olmayan ma\u011fazalardan al\u0131\u015fveri\u015f yapmaktan \u00e7ekinen g\u00fcn\u00fcm\u00fcz t\u00fcketicilerinin dikkatini \u00e7ekecek kadar cesur ve benzersiz olmal\u0131d\u0131r. <\/p>\n\n\n\n

\u0130yi haber \u015fu ki, deneyebilece\u011finiz fikir s\u0131k\u0131nt\u0131s\u0131 yok. <\/p>\n\n\n\n

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"Ev sahipleri, pandemi kar\u015f\u0131s\u0131nda i\u015f s\u00fcreklili\u011fini sa\u011flamak i\u00e7in pencere politikalar\u0131n\u0131 gev\u015fetiyor, bu nedenle bu f\u0131rsat\u0131, m\u00fc\u015fterilerinizde hangi mesajlar\u0131n yank\u0131 uyand\u0131rd\u0131\u011f\u0131n\u0131 ve trafi\u011fi y\u00f6nlendirdi\u011fini denemek i\u00e7in kullan\u0131n" diyor. Rachel Gerli<\/a>, Right Hand Brands'ta m\u00fcd\u00fcr.<\/p>\n\n\n\n

"\u00d6nceden, pencereler, \u00fcr\u00fcn yelpazesine stil vermenin yollar\u0131n\u0131 g\u00f6stermek i\u00e7in sat\u0131ld\u0131, ancak pencereler art\u0131k trafik ve d\u00f6n\u00fc\u015f\u00fcm\u00fcn anahtar\u0131. M\u00fc\u015fterilerin ma\u011fazan\u0131zda ne oldu\u011funu ve sokaktan nelerin indirimde oldu\u011funu anlayabilmeleri gerekiyor\u201d diye ekliyor.<\/p>\n<\/blockquote>\n\n\n\n

Gerli, markan\u0131z\u0131n hikayesini payla\u015fman\u0131n yeni yollar\u0131n\u0131 bulman\u0131z\u0131 tavsiye ediyor. Manken yerine pencere ske\u00e7lerini deneyin. Veya e\u011fimli kara tahtalar kullanmak yerine, pencerenizde tebe\u015fir boyas\u0131 kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcn. Anahtar\u0131n "sesli olmak" oldu\u011funu s\u00f6yl\u00fcyor<\/p>\n\n\n\n

Ayr\u0131ca, t\u00fcketicilerin ma\u011fazadan al\u0131\u015fveri\u015f yapmak yerine \u00e7evrimi\u00e7i sat\u0131n almaya veya sipari\u015flerini aramaya daha meyilli oldu\u011funu unutmay\u0131n. Pencerelerinizin insanlar\u0131n sat\u0131n alabilece\u011fi di\u011fer yollar\u0131 iletmesini sa\u011flay\u0131n. Bunu, teslim alma ve teslimat hizmetlerinizi konu\u015farak ve al\u0131\u015fveri\u015f yapanlara size nas\u0131l ula\u015facaklar\u0131n\u0131 s\u00f6yleyerek yapabilirsiniz.<\/p>\n\n\n\n

Evcil hayvan mamas\u0131 ve malzemeleri satan bir ma\u011faza olan Wet Nose, beyaz eldivenli eve teslim hizmetlerini vitrininde tan\u0131tarak bunu yap\u0131yor. <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Ard\u0131ndan, giri\u015fin hemen yan\u0131nda, ma\u011fazan\u0131n sipari\u015f kar\u015f\u0131lama se\u00e7eneklerini ve web sitesini listeleyen bir i\u015faret bulunur. <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Kaynak: Instagram'da @kizerandbender: https:\/\/www.instagram.com\/p\/CEZX59hnM73\/<\/a> <\/p>\n\n\n\n

2. Tasar\u0131mlar\u0131n\u0131z arac\u0131l\u0131\u011f\u0131yla iyimserli\u011fi iletin<\/h2>\n\n\n\n

Her y\u0131l\u0131n ba\u015flang\u0131c\u0131 yeni ba\u015flang\u0131\u00e7lar anlam\u0131na gelir ve her zaman bir iyimserlik duygusu vard\u0131r. \u00d6n\u00fcm\u00fczdeki y\u0131l da istisna de\u011fil, \u00f6zellikle de az \u00f6nce kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z zorlu y\u0131ldan sonra.<\/p>\n\n\n\n

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BryanStodard, "2021 herkes i\u00e7in bir umut y\u0131l\u0131 ve her zamankinden daha fazla yeni ba\u015flang\u0131\u00e7lara ve daha iyi bir yar\u0131n i\u00e7in yeni \u00f6zlemlere i\u015faret ediyor" diyor. Ev E\u015fyalar\u0131 \u0130\u00e7eriden.<\/a><\/p>\n\n\n\n

"\u0130yimserlik ve umut tasar\u0131m\u0131n\u0131za yans\u0131t\u0131lmal\u0131d\u0131r," diye devam ediyor. \u201cParlak tonlar, d\u00fczenli raflar, anlaml\u0131 koridorlar, pratik bir l\u00fcks izlenimi verecek.\u201d<\/p>\n<\/blockquote>\n\n\n\n

\u201c\u0130yi hissettiren\u201d ancak anlaml\u0131 ma\u011faza tasar\u0131mlar\u0131 yaratmada m\u00fckemmel bir i\u015f \u00e7\u0131karan bir perakendeci, bir hediyelik e\u015fya ve giyim ma\u011fazas\u0131 olan Deklarasyon & Co.'dur. A\u015fa\u011f\u0131daki foto\u011fraf ma\u011fazan\u0131n mum vitrinlerini g\u00f6steriyor ve arkas\u0131nda \u00fcr\u00fcn\u00fcn hikayesini payla\u015fan posterler ve \u201cSevgiyle yap\u0131ld\u0131\u201d yazan bir tabela var.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Kaynak: Instagram'da @declarationco: https:\/\/www.instagram.com\/p\/CHieu3shM0k\/<\/a> <\/p>\n\n\n\n

Ma\u011fazan\u0131zda benzer bir \u015fey deneyin. \u00d6n\u00fcm\u00fczdeki y\u0131l i\u00e7in iyimserlik ifade eden yeni ve canland\u0131r\u0131c\u0131 tasar\u0131mlar uygulayarak kendinize ve m\u00fc\u015fterilerinize bir "beni al\u0131n" f\u0131rsat\u0131 verin.<\/p>\n\n\n\n

3. Kald\u0131r\u0131m kenar\u0131ndan teslim almak i\u00e7in konumunuzu optimize edin<\/h2>\n\n\n\n

Curbside pick-up, \u015f\u00fcphesiz 2020'nin kazananlar\u0131ndan biriydi. kald\u0131r\u0131m kenar\u0131 aktivitesinde \u00fc\u00e7 haneli art\u0131\u015flar g\u00f6ren ma\u011fazalarla<\/a>. <\/p>\n\n\n\n

\n

Ve bir\u00e7ok uzman bu konuda hemfikir kald\u0131r\u0131m kenar\u0131 pikap kalmak i\u00e7in burada<\/a>. Global Data'n\u0131n genel m\u00fcd\u00fcr\u00fc Neil Saunders, RetailDive ile yapt\u0131\u011f\u0131 konu\u015fmada kald\u0131r\u0131m kenar\u0131n\u0131n \u201c\u015f\u00fcphesiz vir\u00fcs sonras\u0131 kal\u0131c\u0131 olacak trendlerden biri oldu\u011funu s\u00f6yledi. T\u00fcketiciler ve perakendeciler i\u00e7in bir kazan-kazan. M\u00fc\u015fteri a\u00e7\u0131s\u0131ndan, kullan\u0131\u015fl\u0131 ve h\u0131zl\u0131d\u0131r; perakendeci a\u00e7\u0131s\u0131ndan, eve teslim etmekten daha uygun maliyetlidir.\u201d<\/p>\n<\/blockquote>\n\n\n\n

T\u00fcm bunlar, herhangi bir kald\u0131r\u0131m kenar\u0131 perakende hizmeti y\u00fcr\u00fct\u00fcyorsan\u0131z, bunlar\u0131 uzun vadede nas\u0131l uygulayaca\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcnmeniz gerekti\u011fini s\u00f6ylemek i\u00e7indir. <\/p>\n\n\n\n

Bunu yapman\u0131n bir k\u0131sm\u0131, kald\u0131r\u0131m kenar\u0131ndan teslim alma i\u00e7in optimize etmek i\u00e7in ma\u011fazan\u0131z\u0131n d\u0131\u015f\u0131n\u0131 yenilemek anlam\u0131na gelebilir. Bulundu\u011funuz yere ba\u011fl\u0131 olarak, bu, sipari\u015f al\u0131mlar\u0131 i\u00e7in ayr\u0131lm\u0131\u015f park yerlerine sahip olmak kadar basit olabilir. Bu, bulundu\u011funuz yerdeki ara\u00e7 trafi\u011finin ak\u0131\u015f\u0131n\u0131 yeniden d\u00fc\u015f\u00fcnmek ve ara\u00e7lar\u0131n girip \u00e7\u0131kabilece\u011fi i\u015faretler ve alanlar ayarlamak anlam\u0131na gelebilir.<\/p>\n\n\n\n

Baz\u0131 durumlarda, iyi bir kald\u0131r\u0131m kenar\u0131 deneyimi tasarlamak i\u00e7in ev sahibinizle birlikte \u00e7al\u0131\u015fma f\u0131rsat\u0131n\u0131z olabilir. Bir perakende GYO olan Federal Realty Investment Trust, ulusal portf\u00f6y\u00fcnde y\u00fczlerce \u00f6zel kald\u0131r\u0131m kenar\u0131 alan\u0131 yaratma planlar\u0131n\u0131 duyurdu. The Pick-Up olarak adland\u0131r\u0131lan program, \u015firketin perakende kirac\u0131lar\u0131n\u0131n m\u00fc\u015fterilerine daha iyi hizmet vermelerine yard\u0131mc\u0131 olacak. <\/p>\n\n\n\n

Federal Realty B\u00f6lgesel Kiralama K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 Stuart Biel Bisnow.com'a anlatt\u0131<\/a> program\u0131n pandeminin \u00f6tesinde kalaca\u011f\u0131n\u0131 s\u00f6yledi. \u201cBunun uzun vadeli bir \u00e7\u00f6z\u00fcm olarak geli\u015fti\u011fini ve perakendecilerimizin m\u00fc\u015fterilerin al\u0131\u015fveri\u015f yapmas\u0131 i\u00e7in uygun bir yol olarak sahip olabilece\u011fi ba\u015fka bir varl\u0131k olarak g\u00f6r\u00fcyoruz, bu da uzun y\u0131llard\u0131r \u00e7\u00f6z\u00fclmemi\u015f daha geni\u015f bir son kilometre sorununu \u00e7\u00f6zmeye yard\u0131mc\u0131 oluyor\u2026 Bu \u00e7er\u00e7eveyi olu\u015fturarak perakendecilerimizin daha karl\u0131 hale gelmesine yard\u0131mc\u0131 olan bir \u00e7\u00f6z\u00fcm oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz.\u201d<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

4. A\u00e7\u0131k kat planlar\u0131 ve tasar\u0131mlar\u0131 kullan\u0131n <\/h2>\n\n\n\n

\u0130nsanlar\u0131n daha fazla ki\u015fisel alana olan ihtiyac\u0131 muhtemelen 2021'de de devam edecek, bu nedenle a\u00e7\u0131k ve ferah bir ma\u011fazaya sahip olmak faydal\u0131 olacakt\u0131r. <\/p>\n\n\n\n

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K\u0131demli pazarlama m\u00fcd\u00fcr\u00fc Polly Kay, \u201cBolca ki\u015fisel alan ve a\u00e7\u0131k alan izlenimi veren perakende tasar\u0131m\u0131, 2021 ve sonras\u0131n\u0131n ana trendi ve elbette Covid-19 taraf\u0131ndan y\u00f6nlendiriliyor\u201d diyor. \u0130ngiliz Jaluzi<\/a>.<\/p>\n\n\n\n

\u201cPerakende tasar\u0131m\u0131n\u0131n daha sonra fiziksel bo\u015fluk b\u0131rakmaya ve daha fazla alan izlenimi ve yan\u0131lsamas\u0131 yaratmaya odaklanmas\u0131 gerekiyor; a\u00e7\u0131k renkler ve d\u00fczenli duvarlar ve vitrinler, do\u011fal ayd\u0131nlatma, y\u00fcksek tavanlar ve minimalist tasar\u0131mlar kullanmak gibi.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Al\u0131\u015fveri\u015f yapanlara hareket etmeleri ve g\u00f6z atmalar\u0131 i\u00e7in alan sa\u011flamak i\u00e7in ma\u011fazan\u0131z\u0131n farkl\u0131 unsurlar\u0131n\u0131 ve demirba\u015flar\u0131n\u0131 birbirinden ay\u0131rarak bu ipucunu uygulamaya koyabilirsiniz. <\/p>\n\n\n\n

Reformasyon'un LA merkezli ma\u011fazalar\u0131ndan birinde yapt\u0131\u011f\u0131 tam olarak budur. Reformasyon, ta\u015fan raflar\u0131 ve raflar\u0131 olan bir ma\u011fazaya sahip olmak yerine, \u00f6zenle se\u00e7ilmi\u015f bir \u00fcr\u00fcn yelpazesine sahiptir ve sergilenen sadece belirli say\u0131da par\u00e7aya sahiptir. Ma\u011fazan\u0131n y\u00fcksek tavan\u0131 ve geni\u015f pencereleri de g\u00fcn\u00fcm\u00fczde pek \u00e7ok ki\u015finin \u00f6zlemini \u00e7ekti\u011fi ferah ortama katk\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Kaynak: Instagram'da @platform_la: https:\/\/www.instagram.com\/p\/CF0JDh_DYbZ\/<\/a> <\/p>\n\n\n\n

5. Ki\u015fiselle\u015ftirilmi\u015f deneyimlere yer a\u00e7\u0131n<\/h2>\n\n\n\n

Baz\u0131 perakendeciler i\u00e7in insanlara alan vermek ayn\u0131 zamanda 1'e 1 deneyimler i\u00e7in alanlar olu\u015fturmak anlam\u0131na da gelebilir. Baz\u0131 perakendecilerin m\u00fc\u015fterilere randevu esas\u0131na g\u00f6re hizmet vermesi mant\u0131kl\u0131d\u0131r. <\/p>\n\n\n\n

Bunu ak\u0131lda tutarak, ma\u011fazan\u0131zda bu t\u00fcr randevulara ayr\u0131lm\u0131\u015f alanlar olu\u015fturabilirsiniz. M\u00fc\u015fterilerin kendilerine ait olabilecekleri bir toplant\u0131 alan\u0131 veya soyunma odas\u0131 olmas\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn. <\/p>\n\n\n\n

Nordstrom bunu, \u201cservis merkezleri\u201d olarak g\u00f6rd\u00fc\u011f\u00fc Nordstrom Local ma\u011fazalar\u0131nda iyi yap\u0131yor. Bu ma\u011fazalar herhangi bir envanter ta\u015f\u0131mamaktad\u0131r; daha ziyade, \u00e7evrimi\u00e7i sipari\u015f alma, de\u011fi\u015fiklikler ve stil hizmetleri gibi tekliflerle \u201chizmet merkezleri\u201d olarak hareket ederler.<\/p>\n\n\n\n

Stil almak i\u00e7in gelen m\u00fc\u015fterilerin, ihtiya\u00e7 ve tercihlerine g\u00f6re \u00f6zenle se\u00e7ilmi\u015f \u00f6\u011felerin bulundu\u011fu geni\u015f giyinme odalar\u0131 (a\u015fa\u011f\u0131da g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi) vard\u0131r. <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Kaynak: Nordstrom<\/a><\/p>\n\n\n\n

6. QR kodlar\u0131n\u0131 ma\u011fazan\u0131z\u0131n demirba\u015flar\u0131na ve teminatlar\u0131na dahil edin<\/h2>\n\n\n\n

G\u00f6r\u00fcn\u00fc\u015fe g\u00f6re QR kodlar\u0131 geri d\u00f6n\u00fc\u015f yap\u0131yor.<\/p>\n\n\n\n

Seek, bir QR kod teknoloji \u015firketi QR kodlar\u0131na y\u00f6nelik talepte 600% art\u0131\u015f g\u00f6rd\u00fc<\/a> pandemi nedeniyle. <\/p>\n\n\n\n

Temass\u0131z al\u0131\u015fveri\u015fin y\u00fckseli\u015fi, i\u015fletmelerin, m\u00fc\u015fterilere fiziksel temasa ihtiya\u00e7 duymadan ma\u011fazan\u0131n markalar\u0131 ve \u00fcr\u00fcnleri hakk\u0131nda daha fazla bilgi edinme olana\u011f\u0131 sa\u011flamak i\u00e7in QR kodlar\u0131ndan yararlanmalar\u0131n\u0131 sa\u011flad\u0131. <\/p>\n\n\n\n

\u00d6rne\u011fin baz\u0131 restoranlar\u0131n oturma alanlar\u0131nda m\u00fc\u015fterilerin telefonlar\u0131ndan men\u00fcy\u00fc a\u00e7abilmeleri i\u00e7in QR kodlar\u0131 bulunur. Bu arada, HudsonYards gibi perakende merkezleri, al\u0131\u015fveri\u015f yapanlar\u0131n hi\u00e7bir \u015feye dokunmadan dijital kiosklarla etkile\u015fime girmesini sa\u011flamak i\u00e7in bu kodlar\u0131 kullan\u0131yor. <\/p>\n\n\n\n

Ma\u011fazan\u0131zda benzer giri\u015fimleri uygulay\u0131p uygulayamayaca\u011f\u0131n\u0131za bak\u0131n. \u00c7abalar\u0131n\u0131za QR kodlar\u0131n\u0131 dahil etme f\u0131rsat\u0131 varsa, bunlar\u0131 deneyin ve nas\u0131l gitti\u011fini g\u00f6r\u00fcn.<\/p>\n\n\n\n

7. Bir "ma\u011fazada ma\u011faza" giri\u015fimi uygulamay\u0131 d\u00fc\u015f\u00fcn\u00fcn <\/h2>\n\n\n\n

\u201cD\u00fckk\u00e2n\u0131n i\u00e7inde al\u0131\u015fveri\u015f\u201d konsepti bir s\u00fcredir g\u00fcndemdeydi ama ivme kazanmaya devam ediyor. \u00d6rne\u011fin Ulta Beauty and Target, yak\u0131n zamanda duyuruldu Hedef lokasyonlarda Ulta ma\u011fazalar\u0131na sahip olmay\u0131 i\u00e7eren stratejik bir ortakl\u0131k<\/a>.<\/p>\n\n\n\n

Konsept kesinlikle bir\u00e7ok marka ve perakendeci i\u00e7in \u00e7ekici. Perakende taraf\u0131nda, ma\u011faza i\u00e7i ma\u011fazalar ma\u011fazalar\u0131n taze kalmas\u0131n\u0131 ve m\u00fc\u015fterileri i\u00e7in her zaman yeni bir \u015feyler olmas\u0131n\u0131 sa\u011flar. Markalar ise perakendecinin trafi\u011fine ve m\u00fc\u015fteri taban\u0131na eri\u015febilir. <\/p>\n\n\n\n

Bu trendi ke\u015ffetmeyi d\u00fc\u015f\u00fcnmelisiniz. De\u011ferlerinizle uyumlu di\u011fer rekabet\u00e7i olmayan markalar\u0131 bulun ve ma\u011fazan\u0131zda "ma\u011fazada al\u0131\u015fveri\u015f" konseptini uygulaman\u0131n mant\u0131kl\u0131 olup olmad\u0131\u011f\u0131na bak\u0131n.   <\/p>\n\n\n\n

8. Tasar\u0131mlar\u0131n\u0131za kurumsal sosyal sorumluluk kat\u0131n<\/h2>\n\n\n\n

2020, kurumsal sosyal sorumlulu\u011fun \u00f6nemine odaklanmay\u0131 yeniledi. Boston Consulting Group K\u00fcresel Perakende Ba\u015fkan\u0131 Chris Biggs olarak Forbes'a s\u00f6yledi<\/a>, \u201cPandemi t\u00fcketicileri al\u0131\u015fveri\u015f tercihleri konusunda daha bilin\u00e7li olmaya ve 'iyilik yapmak' istemeye te\u015fvik etti. Bu de\u011ferler ayn\u0131 zamanda t\u00fcketicilerin sat\u0131n ald\u0131klar\u0131 markalar\u0131n yans\u0131tmas\u0131n\u0131 istedikleri bir \u015fey.\u201d<\/p>\n\n\n\n

Bu nedenle, s\u00fcrd\u00fcr\u00fclebilir ve sosyal a\u00e7\u0131dan sorumlu uygulamalar\u0131 te\u015fvik eden giri\u015fimler y\u00fcr\u00fct\u00fcyorsan\u0131z, bunlar\u0131 ma\u011fazan\u0131z\u0131n esteti\u011fine d\u00f6n\u00fc\u015ft\u00fcrmenin yollar\u0131n\u0131 bulun. <\/p>\n\n\n\n

West Village'daki Nordstrom Yerel ma\u011fazas\u0131ndan a\u015fa\u011f\u0131daki \u00f6rne\u011fe g\u00f6z at\u0131n. Ma\u011faza, kullan\u0131lm\u0131\u015f k\u0131yafetleri kar amac\u0131 g\u00fctmeyen Housing Works grubuna ba\u011f\u0131\u015fl\u0131yor ve giri\u015fimi tan\u0131tmak i\u00e7in ma\u011fazas\u0131n\u0131n duvarlar\u0131ndan birini kullan\u0131yor. <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Kaynak: Nordstrom<\/a><\/p>\n\n\n\n

9. Pazarlaman\u0131z\u0131 d\u00fczenli tutun<\/h2>\n\n\n\n

Yeni bir y\u0131la ba\u015flarken, hi\u00e7 kimsenin da\u011f\u0131n\u0131k te\u015fhirleri ve d\u00fczensiz raflar\u0131 sevmedi\u011fini unutmay\u0131n! \u00dcr\u00fcnlerinizi markan\u0131n ruhuna uygun ve uyumlu tutun.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

10. Backoffice'i unutmay\u0131n<\/h2>\n\n\n\n

Ma\u011fazan\u0131z\u0131n m\u00fc\u015fteriye d\u00f6n\u00fck unsurlar\u0131 \u00f6nemlidir, ancak sahne arkas\u0131 eylemlerin ger\u00e7ekle\u015fti\u011fi odalar ve alanlar da ayn\u0131 derecede \u00f6nemlidir. Operasyonlar\u0131n\u0131zda, envanterinizde ve yerine getirme uygulamalar\u0131n\u0131zda \u00e7ok fazla de\u011fi\u015fiklik yapt\u0131ysan\u0131z, arka ofisinizi de elden ge\u00e7irmeniz gerekebilir. <\/p>\n\n\n\n

\n

Carlos Castel\u00e1n'a g\u00f6re, genel m\u00fcd\u00fcr Navio Grubu<\/a>, \u201cMa\u011fazalar, ma\u011fazalar\u0131ndan etkin bir \u015fekilde hibrit sipari\u015f kar\u015f\u0131lama modellerini benimsedikleri ve yerle\u015fimlerini m\u00fc\u015fteriler i\u00e7in ma\u011fazadan \u00e7evrimi\u00e7i sat\u0131n alma (BOPIS) ve arabaya teslim alma gibi se\u00e7enekleri aktif olarak benimseyecek \u015fekilde de\u011fi\u015ftirdikleri i\u00e7in 2021 ve sonras\u0131nda perakende ma\u011faza tasar\u0131m\u0131 farkl\u0131 g\u00f6r\u00fcnecek. Ma\u011fazaya gelen m\u00fc\u015fteriler bu fark\u0131 fark etmeyebilir, ancak \u00f6rne\u011fin, perakendecilerin \u00fcr\u00fcnleri m\u00fc\u015fterilere depolamak veya onlara sevk etmek i\u00e7in arka odalar\u0131n\u0131 geni\u015flettiklerini ve hacim garanti ederse ma\u011fazalar\u0131nda potansiyel olarak \u00f6zel teslim alma alanlar\u0131 oldu\u011funu g\u00f6rebiliriz.<\/p>\n<\/blockquote>\n\n\n\n

Yeni \u00fcr\u00fcn te\u015fhirleri veya ma\u011faza i\u00e7i giri\u015fimler \u00fczerinde fikir y\u00fcr\u00fct\u00fcrken arka ofisinizi de akl\u0131n\u0131zda bulundurun. Gerekirse ekiplerinizin verimlili\u011fini art\u0131rmak i\u00e7in arka odan\u0131z\u0131 ve \u00e7al\u0131\u015fma alanlar\u0131n\u0131z\u0131 g\u00fcncelleyin. <\/p>\n\n\n\n

Castel\u00e1n'\u0131n belirtti\u011fi gibi, bu de\u011fi\u015fiklikler m\u00fc\u015fterileriniz taraf\u0131ndan g\u00f6r\u00fclmeyebilir, ancak al\u0131\u015fveri\u015f deneyimini iyile\u015ftirmede uzun bir yol kat edecekler. <\/p>\n\n\n\n

\"K\u00f6t\u00fc<\/a><\/figure>\n\n\n\n

Bonus ipucu: do\u011frulay\u0131n ve de\u011ferlendirin<\/h2>\n\n\n\n

\u00d6n\u00fcm\u00fczdeki aylarda perakende tasar\u0131mlar\u0131n\u0131z\u0131 nas\u0131l g\u00fczelle\u015ftirece\u011finize dair birka\u00e7 \u00f6rnek ve ipucu sunduk. Umar\u0131m, yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131z\u0131 harekete ge\u00e7irirler ve sizi yeni \u015feyler denemeye te\u015fvik ederler. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Ve bu fikirleri ald\u0131\u011f\u0131n\u0131zda, a\u015fa\u011f\u0131daki gibi bir ma\u011faza ziyareti ve denetim arac\u0131 kullanarak bunlar\u0131n iyi bir \u015fekilde y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcnden emin olun. ba\u011fla\u00e7<\/a>. Platformumuz, t\u00fcm giri\u015fimlerinizin sorunsuz bir \u015fekilde y\u00fcr\u00fct\u00fclmesini sa\u011flamak i\u00e7in ekibinizle koordineli \u00e7al\u0131\u015fman\u0131za ve tefti\u015f ve denetimleri verimli bir \u015fekilde y\u00fcr\u00fctmenize olanak tan\u0131r. <\/p>\n\n\n\n

Yazar hakk\u0131nda:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Francesca Nicasio<\/a> perakende uzman\u0131, B2B i\u00e7erik stratejisti ve LinkedIn TopVoice'dir. Perakendecilerin sat\u0131\u015flar\u0131n\u0131 art\u0131rmas\u0131n\u0131 ve m\u00fc\u015fterilere daha iyi hizmet vermesini sa\u011flayan trendler, ipu\u00e7lar\u0131 ve en iyi uygulamalar hakk\u0131nda yaz\u0131yor. O ayn\u0131 zamanda yazar\u0131 En G\u00fc\u00e7l\u00fcn\u00fcn Perakendede Hayatta Kalmas\u0131<\/a>, perakendecilerin ma\u011fazalar\u0131n\u0131 gelece\u011fe haz\u0131rlamalar\u0131na yard\u0131mc\u0131 olacak \u00fccretsiz bir e-Kitap.<\/p>","protected":false},"excerpt":{"rendered":"

Y\u0131l\u0131n ba\u015flang\u0131c\u0131, yeni i\u015f uygulamalar\u0131 tasarlamak ve ortaya \u00e7\u0131karmak i\u00e7in her zaman iyi bir zamand\u0131r. De\u011fi\u015fiklik yaparken g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken en \u00f6nemli alanlardan biri de perakende ma\u011faza tasar\u0131m\u0131n\u0131zd\u0131r. Estetik, al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131 ve t\u00fcketici tercihleri her zaman geli\u015fmektedir, bu nedenle ma\u011fazan\u0131z\u0131n g\u00f6r\u00fcn\u00fcm\u00fcn\u00fcn\u2026 Yeni Y\u0131l, Yeni G\u00f6r\u00fcn\u00fcm: Perakende Ma\u011fazalar\u0131n\u0131z\u0131n Tasar\u0131m\u0131n\u0131 G\u00fczelle\u015ftirmenin 9 Yolu<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":12375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[677174182,677173891,2384341],"class_list":["post-12370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-retail-design","tag-retail-trends","tag-store-windows"],"yoast_head":"\nNew 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RetailDive taraf\u0131ndan al\u0131nt\u0131lanan ara\u015ft\u0131rma...","rel":"","context":""\ud83d\udc5f Fashion and Footwear" i\u00e7inde","block_context":{"text":"\ud83d\udc5f Fashion and Footwear","link":"https:\/\/blog.bindy.com\/tr\/category\/fashion-footwear\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/shutterstock_368660738.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/shutterstock_368660738.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/shutterstock_368660738.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/shutterstock_368660738.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/shutterstock_368660738.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":60112,"url":"https:\/\/blog.bindy.com\/tr\/how-to-create-a-merchandising-plan\/","url_meta":{"origin":12370,"position":5},"title":"Etkili Bir Sat\u0131\u015f Plan\u0131 Nas\u0131l Olu\u015fturulur?","author":"colinchan1","date":"Mart 31, 2023","format":false,"excerpt":"Perakendeciler ve t\u00fcketiciler, k\u00fcresel perakendedeki tedarik zinciri kesintileri nedeniyle stokta olmayan \u00fcr\u00fcnler ve bo\u015f raflarla bo\u011fu\u015fmaya ba\u015flayal\u0131 \u00e7ok da uzun zaman olmad\u0131. O zamandan beri zaman kesinlikle de\u011fi\u015fti ve zorluklar da de\u011fi\u015fti. HubSpot taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rma, perakendecilerin 50%'sinin...","rel":"","context":""\ud83d\udc5c Merchandising" i\u00e7inde","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/tr\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/12370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=12370"}],"version-history":[{"count":16,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/12370\/revisions"}],"predecessor-version":[{"id":64979,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/12370\/revisions\/64979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/12375"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=12370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=12370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=12370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}