{"id":1224,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1224"},"modified":"2024-11-28T14:54:14","modified_gmt":"2024-11-28T19:54:14","slug":"pazarlama-denetimleri-amac-kapsam-ve-yontemler","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/pazarlama-denetimleri-amac-kapsam-ve-yontemler\/","title":{"rendered":"Ma\u011fazac\u0131l\u0131k Denetimleri: Ama\u00e7, Kapsam ve Y\u00f6ntemler"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/woodstock.kkpcanada.ca\/News\/The_influence_of_custom_point_of_purchase_displays_on_buyers_decisions\" target=\"_blank\" rel=\"noopener noreferrer\">Y\u00fczde doksan<\/a> sat\u0131n alma kararlar\u0131n\u0131n yaln\u0131zca g\u00f6rsel g\u00f6r\u00fcn\u00fcm\u00fcne ba\u011fl\u0131d\u0131r! Ek olarak, \u00fcr\u00fcn \u015firketleri ortalama bir harcama yaparken <a href=\"https:\/\/www.observanow.com\/your-promotional-display-is-not-really-on-display\/\" target=\"_blank\" rel=\"noopener noreferrer\">19%<\/a> promosyon kampanyalar\u0131na ay\u0131rd\u0131klar\u0131 b\u00fct\u00e7enin 40%&#039;den daha az\u0131 d\u00fczg\u00fcn bir \u015fekilde y\u00fcr\u00fct\u00fcl\u00fcyor. Ma\u011fazac\u0131l\u0131kta veya ma\u011fazac\u0131l\u0131k uygulamas\u0131nda ba\u015far\u0131s\u0131zsan\u0131z, sat\u0131\u015flar\u0131 ka\u00e7\u0131r\u0131yorsunuz, nokta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vitrinlerinizin yerinde oldu\u011fundan, raflar\u0131n\u0131z\u0131n dolu oldu\u011fundan ve ma\u011fazalar\u0131n\u0131z\u0131n sat\u0131\u015fa haz\u0131r oldu\u011fundan emin olmak i\u00e7in ma\u011faza denetimlerini kullan\u0131n. Bir sat\u0131c\u0131, perakende operasyon uzmanlar\u0131, b\u00f6lge sat\u0131\u015f uzman\u0131 iseniz, <a href=\"https:\/\/bindy.com\/industries\/cpg\/\" target=\"_blank\" rel=\"noopener noreferrer\">t\u00fcketici ambalajl\u0131 mallar<\/a> \u00dcretici veya toptanc\u0131 fiziksel lokasyonlarda \u00fcr\u00fcne sahipse bu yaz\u0131 tam size g\u00f6re.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hadi dalal\u0131m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ma\u011fazac\u0131l\u0131k denetimlerinin amac\u0131 ve kapsam\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130lk olarak, ticari denetimler \u00fc\u00e7 geni\u015f kategoriye ayr\u0131l\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>1. Raf denetimleri<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bu kategori \u015funlar\u0131 i\u00e7erir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Planogram uyumu. Rafta do\u011fru konum. Do\u011fru y\u00fcz say\u0131s\u0131. \u00dcr\u00fcn &quot;deli\u011fi&quot; yok. Stoklarda yok.<\/li>\n\n\n\n<li>Fiyatland\u0131rma. Pazar ve kategoriye g\u00f6re g\u00f6sterilen do\u011fru fiyat. Do\u011fru etiket kullan\u0131lm\u0131\u015f.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.&nbsp;<\/strong><b>Sezonluk programlar\u0131n ve promosyonlar\u0131n denetimleri<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bu kategori \u015funlar\u0131 i\u00e7erir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ma\u011faza i\u00e7i tabela<\/li>\n\n\n\n<li>\u00d6zel ekranlar ve reklamlar<\/li>\n\n\n\n<li>Sezonluk fiyatland\u0131rma ve etiketler<\/li>\n\n\n\n<li>Sat\u0131\u015f g\u00f6revlilerinin e\u011fitimi, fark\u0131ndal\u0131\u011f\u0131 ve ma\u011faza i\u00e7i programa uyumu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu geni\u015f kategoriler aras\u0131nda uyumluluk, belirli bir zaman \u00e7er\u00e7evesinde (program\u0131n s\u00fcresi) belirli yerlerde belirli bir dizi standard\u0131n kar\u015f\u0131land\u0131\u011f\u0131 anlam\u0131na gelir (mevsimlik programlar pazarlar aras\u0131nda tutarl\u0131 bir \u015fekilde y\u00fcr\u00fct\u00fclmeyebilir, bu nedenle belirli standartlar\u0131 belirli standartlarda &quot;daraltma&quot; yetene\u011fi yerleri \u00f6nemlidir).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12435\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12435\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ne yaz\u0131k ki, ma\u011fazac\u0131l\u0131k uyumu tek ba\u015f\u0131na bir ma\u011fazac\u0131l\u0131k program\u0131n\u0131n ma\u011faza d\u00fczeyinde ba\u015far\u0131l\u0131 olaca\u011f\u0131n\u0131 garanti etmez. Bu nedenle, sat\u0131c\u0131lar b\u00fcy\u00fck resme bakmal\u0131 ve her ma\u011faza i\u00e7in &quot;Al\u0131\u015fveri\u015f yapanlar buradan al\u0131\u015fveri\u015f yapar m\u0131?&quot; diye sormal\u0131d\u0131r. Bu nedenle merchandising denetim kategorileri listemize merchandising d\u0131\u015f\u0131 bir kategori daha ekleyece\u011fiz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>3.&nbsp;<\/b><b>Genel g\u00f6r\u00fcn\u00fcm, sunum, temizlik ve ma\u011faza g\u00fcvenli\u011fi denetimleri<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En iyi ma\u011fazac\u0131l\u0131k program\u0131, zaman\u0131nda ve eksiksiz uygulansa bile, al\u0131\u015fveri\u015f yapanlar ma\u011fazaya ad\u0131m atmazsa tamamen etkisiz olacakt\u0131r. \u00d6rne\u011fin, ma\u011fazan\u0131n genel sunumu, temizli\u011fi, d\u00fczeni veya g\u00fcvenli\u011fi olumlu bir m\u00fc\u015fteri deneyimi i\u00e7in elveri\u015fli de\u011filse, m\u00fc\u015fteriler ma\u011fazan\u0131zdan al\u0131\u015fveri\u015f yapmayacakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu nedenle, ma\u011fazac\u0131l\u0131k denetimleri bo\u015flukta yap\u0131lmamal\u0131d\u0131r. B\u00f6lge m\u00fcd\u00fcrleriniz, sat\u0131\u015f temsilcileriniz veya di\u011fer kaynaklar\u0131n\u0131z ma\u011fazadayken, geni\u015f operasyonel fakt\u00f6rler \u00fczerinde bir veya daha fazla denetim yapmalar\u0131n\u0131 sa\u011flay\u0131n. \u00d6rne\u011fin, odaklan\u0131lan denetimler <a href=\"https:\/\/blog.bindy.com\/tr\/magaza-operasyonlari-kontrol-listesi\/\" target=\"_blank\" rel=\"noopener noreferrer\">genel temizlik<\/a>, <a href=\"https:\/\/blog.bindy.com\/tr\/kategori\/saglik-ve-guvenlik\/\" target=\"_blank\" rel=\"noreferrer noopener\">sa\u011fl\u0131k ve g\u00fcvenlik<\/a>, veya <a href=\"https:\/\/blog.bindy.com\/tr\/kategori\/kayip-onleme\/\" target=\"_blank\" rel=\"noreferrer noopener\">kay\u0131p \u00f6nleme<\/a> Sadece birka\u00e7 isim.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12450\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63354\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/dirty_3-images\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_3 images\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=300%2C250&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63354\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Bu ek denetimleri\/denetimleri tamamlamak \u00e7ok zaman almaz. Ayr\u0131ca, ma\u011fazac\u0131l\u0131k program\u0131n\u0131za bir ba\u011flam sa\u011flayan daha eksiksiz bir resim \u00e7izmeye yard\u0131mc\u0131 olurlar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ma\u011faza denetimi yapma y\u00f6ntemleri<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">T\u00fcm ma\u011fazalar\u0131 denetle<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ma\u011faza denetimi ideal olarak t\u00fcm ma\u011fazalarda yap\u0131lmal\u0131d\u0131r. Bu m\u00fcmk\u00fcn de\u011filse, temsili bir set se\u00e7in. \u00c7e\u015fitli pazarlar\u0131n\u0131z\u0131 (co\u011frafya, sosyoekonomik fakt\u00f6rler vb.) ve ma\u011faza formatlar\u0131n\u0131 ger\u00e7ekten temsil eden ma\u011fazalar\u0131 se\u00e7mek \u00f6nemlidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bunlar\u0131n olmas\u0131n\u0131 sa\u011flay\u0131n!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">bu <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">yaz\u0131l\u0131m<\/a> veya kulland\u0131\u011f\u0131n\u0131z hizmet, kimin nerede ve nerede denetim yapt\u0131\u011f\u0131n\u0131 ve yapmad\u0131\u011f\u0131n\u0131 size tam olarak s\u00f6yleyebilmelidir. Denetimlerin yap\u0131ld\u0131\u011f\u0131n\u0131 varsaymay\u0131n, \u00f6l\u00e7\u00fclebilir kan\u0131tlar ve ayr\u0131nt\u0131l\u0131 raporlar al\u0131n. Zaman damgalar\u0131 ve foto\u011fraflar yalan s\u00f6ylemez, al\u0131n onlar\u0131!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sorunlar\u0131n ele al\u0131nd\u0131\u011f\u0131ndan emin olun! Uyumsuz sorunlar ele al\u0131n\u0131r ve giderilirse, denetim daha de\u011ferlidir. Tekrar, <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noreferrer noopener\">yaz\u0131l\u0131m<\/a> bu konuda size yard\u0131mc\u0131 olmal\u0131d\u0131r. Yaz\u0131l\u0131m gibi <a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\">ba\u011fla\u00e7<\/a> size neyin atand\u0131\u011f\u0131n\u0131 ve kime verildi\u011fini, neyin d\u00fczeltilmedi\u011fini ve neyin gecikti\u011fini g\u00f6sterir. Denetimi iyile\u015ftirme i\u00e7in bir araca d\u00f6n\u00fc\u015ft\u00fcr\u00fcn ve ticari program\u0131n ba\u015far\u0131s\u0131n\u0131 tehlikeye atmadan \u00f6nce sorunlar\u0131 \u00e7\u00f6z\u00fcn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Denetimler bir \u00f6\u011frenme f\u0131rsat\u0131d\u0131r<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u00e7bir ma\u011faza \u201cdenetlenmekten\u201d veya \u201cdenetlenmekten\u201d ho\u015flanmaz\u2026 ta ki siz ma\u011fazaya bir \u015fey geri verene kadar! \u201cDenetim\u201d veya \u201cdenetim\u201d kelimeleri ba\u015flang\u0131\u00e7ta genellikle diren\u00e7le kar\u015f\u0131lan\u0131r. Ancak bu \u015fekilde olmak zorunda de\u011fil. Ma\u011fazaya bir \u015fey geri ver.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ma\u011fazalar\u0131n, denetimlerin g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini izlemelerine ve y\u00f6netmelerine yard\u0131mc\u0131 oldu\u011funu bilmelerini sa\u011flay\u0131n. \u201cDenetim\u201di, parmakla i\u015faret etme arac\u0131 olarak de\u011fil, s\u00fcrekli e\u011fitim i\u00e7in bir ara\u00e7 olarak kullan\u0131n (en iyi uygulama foto\u011fraflar\u0131 ve a\u00e7\u0131klamalar\u0131n\u0131 i\u00e7erir).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63396\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/daha-iyi-bir-perakende-bolge-muduru-nasil-olunur\/transportation-costs-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"transportation-costs-red\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?fit=300%2C157&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63396\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ma\u011fazalara ses verin. Ma\u011fazalar, denetim ve bekleyen sorunlar hakk\u0131nda yorum yapabilir.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00c7al\u0131\u015fanlar\u0131 i\u015flerini yapmalar\u0131 i\u00e7in donat\u0131n. Onlara kelimeler ve resimlerle en iyi uygulamalar\u0131 g\u00f6sterin. Bu onlara zaman kazand\u0131r\u0131r ve i\u015flerini kimin daha iyi yapaca\u011f\u0131n\u0131 bilmelerine yard\u0131mc\u0131 olur.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Son olarak, bir ma\u011faza denetiminin sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in bir f\u0131rsat oldu\u011funu ve do\u011fru s\u00fcreci ve <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">yaz\u0131l\u0131m<\/a> yerinde, standartlar\u0131n\u0131z i\u00e7in \u201ca\u015fa\u011f\u0131dan yukar\u0131ya\u201d, tabandan onay ve \u00f6nemli \u00f6l\u00e7\u00fcde daha y\u00fcksek uyumluluk ya\u015fayacaks\u0131n\u0131z.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"attachment noopener wp-att-7423\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-7423\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Ma\u011fazac\u0131l\u0131k denetimlerini dahili olarak m\u0131 y\u00fcr\u00fctmelisiniz yoksa \u00fc\u00e7\u00fcnc\u00fc bir taraf m\u0131 kullanmal\u0131s\u0131n\u0131z?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Baz\u0131 \u015firketler, \u00f6rne\u011fin <a href=\"https:\/\/bindy.com\" target=\"_blank\" rel=\"noreferrer noopener\">ba\u011fla\u00e7<\/a>, perakendecilerin ve \u00fcreticilerin kendi ma\u011fazalar\u0131n\u0131 dahili olarak denetlemeleri i\u00e7in anahtar teslim mobil ve tablet dostu yaz\u0131l\u0131mlar satar. Di\u011fer \u015firketler, bir &quot;ticaret hizmeti&quot; sunar, buna benzer <a href=\"https:\/\/blog.bindy.com\/tr\/gizli-musteriler-ve-bolge-muduru-liderligindeki-denetimler\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gizli m\u00fc\u015fteri hizmeti ve ma\u011fazalar\u0131n\u0131z\u0131 denetlemeleri i\u00e7in s\u00f6zle\u015fmeli ki\u015fileri g\u00f6nderme<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63398\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/gizli-musteriler-ve-bolge-muduru-liderligindeki-denetimler\/mystery-shopping-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mystery-shopping-blue\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=300%2C157&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63398\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bunu yapacak kaynaklara sahipseniz, kaliteyi kontrol etmek istiyorsan\u0131z ve\/veya ticari uygunluk gibi temel bir yetkinli\u011fi d\u0131\u015far\u0131dan temin etmek istemiyorsan\u0131z, denetimleri dahili olarak ger\u00e7ekle\u015ftirmelisiniz. Dahili kaynaklara sahip de\u011filseniz ve d\u0131\u015far\u0131dan sa\u011flanan bir hizmetin kalitesi ve g\u00fcvenilirli\u011fi ile ilgili endi\u015feleriniz yoksa, denetimleri harici olarak (d\u0131\u015f kaynak) ger\u00e7ekle\u015ftirmelisiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perakende denetimleri\/denetimleri hakk\u0131nda daha fazla bilgi ister misiniz? Kesin k\u0131lavuzumuza bak\u0131n:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/blog.bindy.com\/tr\/perakende-denetimleri-kesin-rehber\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?w=700&#038;ssl=1\" alt=\"Bindy - Denetim K\u0131lavuzu-02\" class=\"wp-image-4755\"\/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Sat\u0131n alma kararlar\u0131n\u0131n y\u00fczde doksan\u0131 yaln\u0131zca g\u00f6rsel g\u00f6r\u00fcn\u00fcme dayal\u0131d\u0131r! Ayr\u0131ca, \u00fcr\u00fcn \u015firketleri b\u00fct\u00e7elerinin ortalama 19%&#039;sini promosyon kampanyalar\u0131na harcarken, 40%&#039;den az ekran d\u00fczg\u00fcn bir \u015fekilde y\u00fcr\u00fct\u00fcl\u00fcyor. Ma\u011fazac\u0131l\u0131kta veya ma\u011fazac\u0131l\u0131k uygulamas\u0131nda ba\u015far\u0131s\u0131zsan\u0131z, sat\u0131\u015flar\u0131 ka\u00e7\u0131r\u0131yorsunuz, nokta. \u015eunlardan emin olmak i\u00e7in ticari denetimleri kullan\u0131n\u2026 <a href=\"https:\/\/blog.bindy.com\/tr\/pazarlama-denetimleri-amac-kapsam-ve-yontemler\/\" class=\"more-link\"><span class=\"screen-reader-text\">Ma\u011fazac\u0131l\u0131k Denetimleri: Ama\u00e7, Kapsam ve Y\u00f6ntemler<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Merchandising Audits: Purpose, Scope and 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