{"id":1205,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1205"},"modified":"2024-11-15T13:39:38","modified_gmt":"2024-11-15T18:39:38","slug":"franchise-sahiplerini-denetlemeniz-icin-6-neden-dusundugunuz-gibi-degil","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/6-reasons-why-you-should-audit-franchisees-its-not-what-you-think\/","title":{"rendered":"Franchise'lar\u0131 Denetlemeniz \u0130\u00e7in 6 Neden (D\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz Gibi De\u011fil)"},"content":{"rendered":"

Onlara \u00ab denetimler<\/a> \u00bb, \u00ab de\u011ferlendirmeler \u00bb, \u00ab de\u011ferlendirmeler \u00bb veya basit\u00e7e \u00ab ziyaretler \u00bb, marka standartlar\u0131n\u0131 kontrol etmesi, sorular\u0131 yan\u0131tlamas\u0131, en iyi uygulamalar\u0131 iletmesi ve ko\u00e7luk yapmas\u0131 i\u00e7in bir b\u00f6lge m\u00fcd\u00fcr\u00fcn\u00fc bir franchise sahibine g\u00f6nderme uygulamas\u0131 yayg\u0131nd\u0131r. Franchisorlar\u0131n neden almas\u0131 gereken alt\u0131 nedene bakal\u0131m \u201cdenetim<\/a>\u201d franchise sahipleri art\u0131 herkesin d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc ve belki de d\u00fc\u015f\u00fcnmemesi gereken bir sebep.<\/p>\n\n\n\n

Denetimler uyumlulu\u011fu besler<\/h2>\n\n\n\n

Standartlar yay\u0131nlayabilir ve ma\u011fazalar\u0131 e\u011fitebilirsiniz, ancak bu standartlara ba\u011fl\u0131l\u0131\u011f\u0131n\u0131z\u0131 g\u00f6stermedi\u011finiz s\u00fcrece marka standartlar\u0131n\u0131 bekleyemezsiniz. Ma\u011fazac\u0131l\u0131k, hizmet, g\u00fcvenlik ve g\u00fcvenlik standartlar\u0131na (di\u011ferlerinin yan\u0131 s\u0131ra) uygunluk, en iyi \u015fekilde herkes bunlar\u0131n do\u011frulanaca\u011f\u0131n\u0131 ve ele al\u0131naca\u011f\u0131n\u0131 bildi\u011finde sa\u011flan\u0131r.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

E\u011fitim gerekli\u2026 ama yeterli de\u011fil<\/h2>\n\n\n\n

Ma\u011faza personeli e\u011fitimli olabilir, testi cevaplayabilir ve testi ge\u00e7ebilir, ancak \u00f6\u011frenilen becerilerini \u00f6nemli olan yerlerde uygulayarak m\u00fc\u015fteri deneyimini geli\u015ftiriyor mu? Bir yandan ma\u011fazalar\u0131n\u0131z\u0131 e\u011fitin, di\u011fer yandan denetleyin ve denetimi \u201cs\u00fcrekli \u00f6\u011frenme\u201d al\u0131\u015ft\u0131rmas\u0131 ve her ma\u011fazaya ko\u00e7luk yapma f\u0131rsat\u0131 olarak de\u011ferlendirin ba\u015far\u0131ya ula\u015fmak i\u00e7in<\/a> hak ediyor.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Denetimler, sahipleri\/franchise alanlar\u0131n\u0131 ba\u011flar<\/h2>\n\n\n\n

Denetimler, marka standartlar\u0131n\u0131 ve en iyi uygulamalar\u0131 s\u00fcrekli olarak g\u00fc\u00e7lendirerek sahipleri\/franchise alanlar\u0131n\u0131 ba\u011flar. Denetim pasif bir faaliyet de\u011fildir. Ma\u011fazay\u0131 en iyi uygulamalara g\u00f6re s\u00fcrekli olarak iyile\u015ftirmek i\u00e7in ma\u011faza sahibini veya franchise sahibini aktif olarak me\u015fgul eder. Her bir standard\u0131 tan\u0131mlay\u0131n, bir foto\u011fraf ekleyin, \u00f6\u011feyi atay\u0131n ve onlara ba\u015far\u0131n\u0131n nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc g\u00f6stererek hedef kitlenizin ilgisini \u00e7ekin.<\/p>\n\n\n

\n
\"Tabletli<\/a><\/figure>\n<\/div>\n\n\n

Farkl\u0131 franchise'lar y\u00fcr\u00fct\u00fcr\u2026 farkl\u0131<\/h2>\n\n\n\n

Operat\u00f6rler farkl\u0131 \u015fekilde \u00e7al\u0131\u015f\u0131r. Franchisee'lerin kendi deneyim ve duyarl\u0131l\u0131klar\u0131na g\u00f6re farkl\u0131 e\u011filimleri ve \u00f6ncelikleri olabilir. Bunda yanl\u0131\u015f bir \u015fey yok ama marka stratejisinin bel kemi\u011fini olu\u015fturan temel standartlar\u0131n ve programlar\u0131n her yerde ve her zaman tam olarak uyguland\u0131\u011f\u0131ndan emin olman\u0131z gerekiyor. Denetimler, genel merkezin vizyon ve beklentilerini sahadaki ger\u00e7eklerle uyumlu hale getirir.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Her franchise sahibi bir marka el\u00e7isidir<\/h2>\n\n\n\n

Her franchise operat\u00f6r\u00fc, t\u00fcm marka ad\u0131na konu\u015fan bir marka el\u00e7isidir. Bir m\u00fc\u015fteri, franchise s\u00f6zle\u015fmesinde ad\u0131 ge\u00e7en ki\u015fiyi bilmez ve umursamaz. Bir ma\u011fazada bir m\u00fc\u015fteriyi hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frat\u0131n ve t\u00fcm ma\u011fazalara gitmeyi b\u0131rakabilirler! Marka standartlar\u0131n\u0131 tek bir ma\u011fazada uygulamamak ve kar\u015f\u0131layamamak sadece bu operat\u00f6r\u00fcn sat\u0131\u015flar\u0131na ve itibar\u0131na zarar vermez, di\u011fer t\u00fcm operat\u00f6rlerin k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 da zedeler. M\u00fc\u015fteri hizmetleri standartlar\u0131n\u0131n t\u00fcm lokasyonlarda desteklendi\u011finden emin olmak i\u00e7in franchise alanlar\u0131n\u0131 denetleyin.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

\u0130yi franchise sahipleri \u00e7eker\u2026 daha fazla iyi franchise sahibi<\/h2>\n\n\n\n

Uygulama odakl\u0131 bir marka sadece m\u00fc\u015fterileri \u00e7ekmekle kalmaz, ayn\u0131 zamanda potansiyel bayileri de \u00e7eker. \u00c7ok birimli perakendeciler, yeni franchise alanlar\u0131n\u0131 \u00e7ekmek i\u00e7in genellikle \u00f6nemli kaynaklar (\u00f6zel web siteleri ve ticaret fuarlar\u0131) harcarlar. Franchise sahipleri, tutars\u0131z ve eksik olarak alg\u0131lanan bir markaya k\u0131yasla, hayat birikimlerini operasyonel olarak g\u00fc\u00e7l\u00fc bir markaya yat\u0131rmaya daha yatk\u0131nd\u0131r.<\/p>\n\n\n\n

Mali denetimler ne olacak?<\/h2>\n\n\n\n

Buna, franchise denetimleri konusu g\u00fcndeme geldi\u011finde herkesin akl\u0131na gelen \u201cdenetim odas\u0131ndaki fil\u201d diyebiliriz. Franchise verenlerin, franchise sahiplerinin sat\u0131\u015flar\u0131 eksik bildirmemelerini sa\u011flamak yayg\u0131n bir uygulamad\u0131r. Bunu yapmak, \u00f6denen devam eden telif \u00fccretlerini d\u00fc\u015f\u00fcr\u00fcr.<\/p>\n\n\n\n

Mali denetimler gerekli olmakla birlikte, mali \u015feffafl\u0131k ihtiyac\u0131n\u0131n \u00fczerinde fazla bir de\u011fer katmazlar. E\u011fitim gibi, mali denetimler de gerekli olabilir, ancak bunlar yeterli olmaktan uzakt\u0131r. Hem franchise verenler hem de franchise alanlar i\u00e7in en b\u00fcy\u00fck f\u0131rsat, denetimi marka standartlar\u0131n\u0131 korumak, \u00fcst\u00fcn m\u00fc\u015fteri hizmetleri geli\u015ftirmek ve i\u015fi ileriye ta\u015f\u0131mak i\u00e7in \u00e7ok daha geni\u015f bir ko\u00e7luk ve e\u011fitim f\u0131rsat\u0131 olarak ele almakt\u0131r.<\/p>\n\n\n\n

\"Sitelerinize<\/a><\/figure>\n\n\n\n

D\u0130\u011eER PERAKENDE DENET\u0130M VE DENET\u0130M KAYNAKLARI<\/h2>\n\n\n\n

Bak\u0131n Perakende Denetimleri ve Tefti\u015fleri kategorisi<\/a> perakende denetimleri ve denetimleri i\u00e7in nas\u0131l yap\u0131l\u0131r ve en iyi uygulamalar i\u00e7in.<\/p>","protected":false},"excerpt":{"rendered":"

Bunlar\u0131 "denetimler", "de\u011ferlendirmeler", "de\u011ferlendirmeler" veya k\u0131saca "ziyaretler" olarak adland\u0131rsan\u0131z da, marka standartlar\u0131n\u0131 kontrol etmesi, sorular\u0131 yan\u0131tlamas\u0131, en iyi uygulamalar\u0131 iletmesi ve ko\u00e7luk yapmas\u0131 i\u00e7in bir b\u00f6lge m\u00fcd\u00fcr\u00fcn\u00fc franchise sahibine g\u00f6nderme uygulamas\u0131 yayg\u0131nd\u0131r. Franchise verenlerin franchise alanlar\u0131n\u0131 \u201cdenetlemesi\u201d i\u00e7in alt\u0131 nedene art\u0131 bir nedene bakal\u0131m\u2026 Franchise'lar\u0131 Denetlemeniz \u0130\u00e7in 6 Neden (D\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz Gibi De\u011fil)<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Six Reasons Why You Should Audit Your Franchisees (It's Not What You Think)","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[14465791],"tags":[85113,79286745,677173898,677173901],"class_list":["post-1205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-audit","tag-compliance","tag-franchisee-audit","tag-retail-audit","tag-retail-audit-software"],"yoast_head":"\n6 Reasons Why you Should Audit Franchisees (It's not What you Think)<\/title>\n<meta name=\"description\" content=\"Each franchise operator is a brand ambassador who speaks for the entire brand. 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