{"id":11838,"date":"2021-10-26T15:16:22","date_gmt":"2021-10-26T20:16:22","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=11838"},"modified":"2025-09-03T09:06:46","modified_gmt":"2025-09-03T13:06:46","slug":"5-magazadan-50-magazaya-perakende-konsepti-nasil-buyutulur","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/5-magazadan-50-magazaya-perakende-konsepti-nasil-buyutulur\/","title":{"rendered":"5'ten 50'ye Ma\u011fazada Bir Perakende Konsepti Nas\u0131l B\u00fcy\u00fct\u00fcl\u00fcr"},"content":{"rendered":"

Herhangi bir i\u015fi b\u00fcy\u00fcmenin bir a\u015famas\u0131ndan di\u011ferine ta\u015f\u0131mak bilgi, beceri ve zihniyet gerektirir. itibaren b\u00fcy\u00fcyen bir ila be\u015f ma\u011faza<\/a> perakende ma\u011faza say\u0131n\u0131z\u0131 \u00e7ift haneli rakamlara \u00f6l\u00e7eklemekten tamamen farkl\u0131 bir strateji gerektirir. Ba\u015fka bir deyi\u015fle, i\u015finizi bug\u00fcn oldu\u011fu yere getiren \u015fey, onu bir sonraki seviyeye ta\u015f\u0131mayacakt\u0131r. Peki bir perakende konseptini 5 ma\u011fazadan \u00e7ift haneli rakamlara nas\u0131l y\u00fckseltirsiniz?<\/p>\n\n\n\n

Buna cevap vermek i\u00e7in bir avu\u00e7 perakende uzman\u0131 ve giri\u015fimciyle g\u00f6r\u00fc\u015ft\u00fck. Onlardan orta \u00f6l\u00e7ekli i\u015fletmelerin perakende sat\u0131\u015f alanlar\u0131n\u0131 \u00f6l\u00e7eklerken kar\u015f\u0131la\u015ft\u0131klar\u0131 benzersiz zorluklara ili\u015fkin \u00f6ng\u00f6r\u00fclerini payla\u015fmalar\u0131n\u0131 istedik. <\/p>\n\n\n\n

Hadi dalal\u0131m. <\/p>\n\n\n\n

Uzun vadeli bir vizyon olu\u015fturun<\/h2>\n\n\n\n

Vizyon her zaman ba\u015far\u0131n\u0131n temel itici g\u00fcc\u00fcd\u00fcr. Bu nedenle, ma\u011faza say\u0131n\u0131z\u0131 \u00e7ift haneli rakamlara \u00e7\u0131kar\u0131rken, i\u015fletmenin 5, 10 ve hatta 15 y\u0131l i\u00e7inde nas\u0131l g\u00f6r\u00fcnmesini istedi\u011finiz konusunda net bir fikre sahip olmak \u00f6nemlidir. <\/p>\n\n\n\n

Bu, sizi ve ekibinizi istedi\u011finiz sonu\u00e7lara do\u011fru y\u00f6nlendirecektir. Ayr\u0131ca, g\u00fc\u00e7l\u00fc ve payla\u015f\u0131lan bir vizyon, herkesin ayn\u0131 hedeflere do\u011fru \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flamak i\u00e7in kurulu\u015funuzun uyumlu kalmas\u0131n\u0131 sa\u011flayacakt\u0131r. <\/p>\n\n\n\n

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Scott Maloney, k\u0131demli ortak ve kurucu olarak Crain & Company<\/a> Bir\u00e7ok orta \u00f6l\u00e7ekli i\u015fletme, "\u00fcst d\u00fczey stratejiyi, belirli d\u00fczeyde ba\u011f\u0131ms\u0131z i\u015fleve sahip artan say\u0131da birim ile uyumlu hale getirmek" ile bo\u011fu\u015fuyor.<\/p>\n<\/blockquote>\n\n\n\n

Bunu ele almak i\u00e7in Maloney, i\u015fletmelerin a\u00e7\u0131k ve uzun vadeli bir plana sahip olmas\u0131 ve \u015firketin \u00e7e\u015fitli bile\u015fenlerini s\u0131k\u0131 bir \u015fekilde uyumlu tutmas\u0131 gerekti\u011fini s\u00f6yl\u00fcyor. <\/p>\n\n\n\n

\u201cBir kurumsal ayak izini \u00e7ift haneli konumlara ve birimlere d\u00f6n\u00fc\u015ft\u00fcrmek karma\u015f\u0131k bir zorluktur. Perakendecilerin dikkate almas\u0131 gereken en iyi tavsiye, b\u00fcy\u00fcme hedeflerini stratejik planlama ile operasyonel tetikleyiciler aras\u0131nda uyumlu hale getirmek i\u00e7in zaman ay\u0131rmakt\u0131r\u201d diyor. <\/p>\n\n\n\n

Maloney, i\u015fletmelerin sadece uygun veya f\u0131rsat\u00e7\u0131 oldu\u011fu i\u00e7in geni\u015flememesi gerekti\u011fini ekliyor. B\u00fcy\u00fcyecekseniz, bunu vizyonunuzla uyumlu bir \u015fekilde yapt\u0131\u011f\u0131n\u0131zdan emin olun. <\/p>\n\n\n\n

"\u015eirketler s\u0131kl\u0131kla f\u0131rsat\u00e7\u0131 bir \u015fekilde b\u00fcy\u00fcyorlar - \u00f6rne\u011fin, binada bir anla\u015fma oldu\u011fu i\u00e7in yeni bir yer a\u00e7mak. Daha b\u00fcy\u00fck \u00f6l\u00e7ekte, geni\u015flemeyi programl\u0131 bir \u015fekilde ve iyi ifade edilmi\u015f 5+ y\u0131ll\u0131k bir plana y\u00f6nelik bir bak\u0131\u015f a\u00e7\u0131s\u0131yla d\u00fc\u015f\u00fcnmek \u00e7ok \u00f6nemlidir.\u201d<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Uzun vadeli bir vizyona ve plana sahip olmak, k\u0131sa vadeli hareketlerinizi de kontrol alt\u0131nda tutar. S\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde \u00f6l\u00e7eklendirmek, anl\u0131k kazan\u0131mlardan fedakarl\u0131k etmenizi gerektirebilir. Bu y\u00fczden \u00f6n\u00fcm\u00fczdeki birka\u00e7 y\u0131l i\u00e7in bir stratejiye sahip olmak \u00e7ok \u00f6nemli. <\/p>\n\n\n\n

CEO'su Jim Donnelly, \u201cYerlerini b\u00fcy\u00fctmek isteyen perakendecilere bir numaral\u0131 tavsiyem, k\u0131sa vadeli finansal faydalardan uzun vadeli b\u00fcy\u00fcme lehine fedakarl\u0131k etmeleridir\u201d diyor. Hiper Sa\u011fl\u0131k + Kriyoterapiyi Geri Y\u00fckle<\/a>.<\/p>\n\n\n\n

 \u201cEn iyi insanlar\u0131 i\u015fe alabilmeniz, en iyi sistemleri entegre edebilmeniz ve en iyi teknolojiyi kullanabilmeniz i\u00e7in kar\u015f\u0131layabilece\u011finiz her kuru\u015funu i\u015fe geri koyun\u201d diye ekliyor.<\/p>\n\n\n\n

\u0130\u015fletmedeki liderleri belirleyin ve yeti\u015ftirin<\/h2>\n\n\n\n

1 ma\u011fazadan 5 ma\u011fazaya b\u00fcy\u00fcmek daha \u00e7ok ekipleri sistematize etmeyi, yetkilendirmeyi ve y\u00f6netmeyi \u00f6\u011frenmekle ilgilidir. Perakende operasyonlar\u0131n\u0131z\u0131 daha da \u00f6l\u00e7eklendirmek, liderlik hakk\u0131nda d\u00fc\u015f\u00fcnmeye ba\u015flaman\u0131z\u0131 gerektirir. <\/p>\n\n\n\n

David Adams, "4-5 ma\u011fazas\u0131 olan bir i\u015fletmede, ma\u011faza y\u00f6neticileri genellikle mal sahibine veya ortaklara rapor verir ve onlarla etkile\u015fime girer" diye a\u00e7\u0131kl\u0131yor. SirusDijital<\/a>. Bir perakendeci 8 veya daha fazla yere geni\u015fledi\u011finde, i\u015f "sahibinin her ma\u011fazan\u0131n liderini do\u011frudan y\u00f6netme kapasitesinin \u00f6tesinde" b\u00fcy\u00fcr.<\/p>\n\n\n\n

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Adams \u015f\u00f6yle devam ediyor: \u201cBu noktada, i\u015fletme sahibi denetim sorumlulu\u011funu raporlar\u0131na devretmeli ve vizyonu g\u00fcnl\u00fck operasyonlardan daha da ay\u0131rmal\u0131d\u0131r. Bu zorlu\u011fun \u00fcstesinden gelmek i\u00e7in, sahiplerin, b\u00fcy\u00fcmeleri bunu gerektirmeden \u00e7ok \u00f6nce, o denetleyici y\u00f6netici olacak ki\u015fileri belirlemeleri ve yeti\u015ftirmeleri gerekiyor."<\/p>\n<\/blockquote>\n\n\n\n

Bunu yapmak, i\u015finize ba\u011fl\u0131 olarak farkl\u0131 anlamlara gelebilir. <\/p>\n\n\n\n

Adams'a g\u00f6re, liderleri bulmak ve yeti\u015ftirmek, "denetim rol\u00fcne d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilecek, \u00f6zellikle yetenekli bir birim y\u00f6neticisini erkenden belirlemek" anlam\u0131na gelebilir. Baz\u0131 durumlarda, \u00fcst d\u00fczey bir y\u00f6neticinin daha da fazla yeri denetlemesi i\u00e7in e\u011fitilmesi gerekebilir. <\/p>\n\n\n\n

\u201cNihayetinde\u201d diyor, \u201cbu t\u00fcr yap\u0131sal organizasyonel de\u011fi\u015fim i\u00e7in bir plan olmas\u0131 ve bunun hala orta \u00f6l\u00e7ekli i\u015f a\u015famas\u0131ndayken dikkate al\u0131nmas\u0131 gerekiyor.\u201d<\/p>\n\n\n\n

\u0130\u015finizi daha da b\u00fcy\u00fctmeyi d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, bunu tek ba\u015f\u0131n\u0131za yapamayaca\u011f\u0131n\u0131z\u0131 kabul edin. \u00c7al\u0131\u015fanlar\u0131n\u0131za bak\u0131n, potansiyeli olanlar\u0131 belirleyin ve b\u00fcy\u00fcmeleri i\u00e7in onlar\u0131 haz\u0131rlamaya ba\u015flay\u0131n. <\/p>\n\n\n\n

Yaz\u0131l\u0131m\u0131n\u0131z\u0131n b\u00fcy\u00fcmenizi kar\u015f\u0131layabilece\u011finden emin olun <\/h2>\n\n\n\n

\u00c7ift haneli bir ma\u011faza say\u0131s\u0131na ula\u015fmadan \u00f6nce, mevcut i\u015f yaz\u0131l\u0131m\u0131n\u0131z\u0131 ve ara\u00e7lar\u0131n\u0131z\u0131 g\u00f6zden ge\u00e7irin. Ara\u00e7lar\u0131n, operasyonlar\u0131n\u0131z\u0131 verimli bir \u015fekilde y\u00f6netmek i\u00e7in ihtiya\u00e7 duydu\u011funuz \u00f6zelliklere ve yeteneklere sahip oldu\u011fundan emin olun. <\/p>\n\n\n\n

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Perakende analisti Shannon Vissers, \u201cKonumlar\u0131n\u0131 \u00e7ift haneli rakamlara \u00e7\u0131karmak isteyen perakendeciler i\u00e7in bir numaral\u0131 tavsiyem, yaz\u0131l\u0131m sistemlerinizin gelece\u011fe haz\u0131r olmas\u0131n\u0131 sa\u011flamakt\u0131r\u201d diyor. T\u00fcccar Maverick<\/a>. <\/p>\n<\/blockquote>\n\n\n\n

\u201c\u00c7o\u011fu i\u015f yaz\u0131l\u0131m\u0131, \u00f6l\u00e7eklenebilece\u011fini iddia ediyor. Ancak, pek \u00e7ok program ger\u00e7ekten \u00e7ok b\u00fcy\u00fck i\u015fletmeleri desteklemek i\u00e7in yap\u0131lmam\u0131\u015ft\u0131r ve b\u00fcy\u00fck \u00f6l\u00e7ekte uyguland\u0131\u011f\u0131nda sorunlu hale gelebilir.\u201d<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Bu ama\u00e7la mevcut \u00e7\u00f6z\u00fcmlerinizi de\u011ferlendirin. \u0130\u015fletmeniz \u015fu anda hangi katmanlarda veya abonelik d\u00fczeyinde? \u00c7\u00f6z\u00fcm sa\u011flay\u0131c\u0131n\u0131z daha fazla ma\u011faza, kullan\u0131c\u0131, \u00fcr\u00fcn ve m\u00fc\u015fteriyi destekleyebilir mi? E\u011fer \u00f6yleyse, ne kadara mal olacak?<\/p>\n\n\n\n

Bunlar, mevcut \u00e7\u00f6z\u00fcmlerinizi g\u00f6zden ge\u00e7irirken sorman\u0131z gereken genel sorulardan baz\u0131lar\u0131d\u0131r. <\/p>\n\n\n\n

\u0130ncelemeniz gereken yaz\u0131l\u0131m t\u00fcrlerine gelince, a\u015fa\u011f\u0131dakileri kapsaml\u0131 bir \u015fekilde de\u011ferlendirmenizi \u00f6neririz:<\/p>\n\n\n\n

Envanter y\u00f6netim sistemi<\/strong> <\/h3>\n\n\n\n

1 ila 5 konum i\u00e7in envanteri y\u00f6netmek, 10, 20 veya 50'den fazla ma\u011faza i\u00e7in yapmaktan \u00e7ok farkl\u0131d\u0131r. <\/p>\n\n\n\n

Bryce Bowman'\u0131n kurucusu olarak \u0130nsan \u00d6nce Planlama<\/a> \u201cBe\u015ften daha az lokasyona sahip perakendeciler, envanter seviyelerini \u00e7ok k\u00fc\u00e7\u00fck bir yap\u0131yla y\u00f6netebilir. S\u0131kl\u0131kla bir ma\u011fazay\u0131 depo olarak kullan\u0131yorlar ve \u00e7al\u0131\u015fanlar envanterin gerekti\u011finde ma\u011fazalar aras\u0131nda ta\u015f\u0131nmas\u0131na yard\u0131mc\u0131 oluyorlar.\u201d<\/p>\n\n\n\n

Ancak i\u015f b\u00fcy\u00fcd\u00fck\u00e7e Bowman, stok y\u00f6netiminin \u00e7ok daha karma\u015f\u0131k hale geldi\u011fini s\u00f6yl\u00fcyor.  <\/p>\n\n\n\n

\u201cBir perakendeci 10 lokasyona yakla\u015ft\u0131\u011f\u0131nda, genellikle her lokasyonda stoklar\u0131 tamamlamaya odaklanm\u0131\u015f personele sahip \u00f6zel bir depoya ihtiya\u00e7 duyar. Bu noktada, bir depo y\u00f6netim sistemi i\u00e7eren bir envanter y\u00f6netimi \u00e7\u00f6z\u00fcm\u00fcne de yat\u0131r\u0131m yapmal\u0131d\u0131rlar. Bu, i\u015fletme sahibine her ma\u011fazadaki ve depodaki stok seviyelerinin kapsaml\u0131 g\u00f6r\u00fcn\u00fcmlerini sa\u011flar.\u201d<\/p>\n\n\n\n

\"Depo<\/a><\/figure>\n\n\n\n

Bowman, geni\u015flemeyi planl\u0131yorsan\u0131z, envanter y\u00f6netimi \u00e7\u00f6z\u00fcm\u00fcn\u00fcz sonradan d\u00fc\u015f\u00fcn\u00fclmemelidir, diye ekliyor.  <\/p>\n\n\n\n

\u201cBu ihtiya\u00e7lar\u0131 \u00f6nceden tahmin etmek ve bu yat\u0131r\u0131mlar\u0131 geni\u015flemeden \u00f6nce yapmak daha \u00e7ok tercih edilir. \u00c7o\u011fu zaman perakendeciler, \u00e7ok say\u0131da yerin karma\u015f\u0131kl\u0131\u011f\u0131na haz\u0131rl\u0131ks\u0131z yakalan\u0131r. Bu kritik yat\u0131r\u0131mlar\u0131 yapmadan \u00f6nce stok s\u0131k\u0131nt\u0131s\u0131 \u00e7ekiyorlar.\u201d<\/p>\n\n\n\n

ileti\u015fim platformu<\/strong><\/h3>\n\n\n\n

Daha fazla ma\u011faza, daha fazla \u00e7al\u0131\u015fan anlam\u0131na gelir ve bu daileti\u015fim daha karma\u015f\u0131k.<\/a> \u00d6rne\u011fin, baz\u0131 \u00e7al\u0131\u015fanlar veya ma\u011faza \u015fubeleri, Genel Merkez ile tam olarak uyumlu olmayan bir \u015fekilde koordinasyona ba\u015flayabilir. Baz\u0131 durumlarda, bir ma\u011fazadaki ekip \u00fcyeleri, di\u011ferinde kullan\u0131lan ara\u00e7lardan farkl\u0131 ileti\u015fim platformlar\u0131n\u0131 kullanabilir. <\/p>\n\n\n\n

Bu durumlar her \u015feyi \u00e7ok kolayla\u015ft\u0131r\u0131yor ileti\u015fimsizlik<\/a> ortaya \u00e7\u0131kmas\u0131. Bilgiler \u00e7atlaklardan kay\u0131p gidebilir ve insanlar koordine etmekte ve di\u011fer ekip \u00fcyelerini d\u00f6ng\u00fcde tutmakta zorlanabilir. Ayr\u0131ca, ileti\u015fimin g\u00fcvenli olmayan kanallardan ge\u00e7ebilece\u011fi anlam\u0131na gelir. <\/p>\n\n\n\n

Bu nedenle i\u015fletmeniz i\u00e7in sa\u011flam bir i\u00e7 ileti\u015fim platformuna yat\u0131r\u0131m yapman\u0131z gerekiyor. Birden be\u015fe kadar ma\u011fazan\u0131z varsa, farkl\u0131 ileti\u015fim ara\u00e7lar\u0131n\u0131 (\u00f6rn. e-posta, sohbet, SMS, vb.) kullanmaktan kurtulabilirsiniz. Ancak ma\u011faza say\u0131n\u0131z 10, 20, 50 ve \u00fcst\u00fcne \u00e7\u0131kt\u0131\u011f\u0131nda bu kurulum \u00e7al\u0131\u015fmayacakt\u0131r. <\/p>\n\n\n\n

Kurumsal d\u00fczeyde, siz ve ekipleriniz merkezi bir ileti\u015fim merkezine ba\u011fl\u0131 kalmal\u0131s\u0131n\u0131z. Ekip \u00fcyelerinin birbirleriyle temel temas\u0131n\u0131 kolayla\u015ft\u0131rmak i\u00e7in duyurular, belgeler ve di\u011fer mesajlar tek bir platform kullan\u0131larak g\u00f6nderilmelidir. <\/p>\n\n\n\n

Bindy'nin <\/a>platform g\u00fcvenli sohbet, belge payla\u015f\u0131m\u0131 ve bildirimler sunar. Bindy, ileti\u015fiminizi kurulu\u015funuzun d\u0131\u015f\u0131ndaki ki\u015filerden koruman\u0131n yan\u0131 s\u0131ra, dahili g\u00fcvenlik ayarlar\u0131n\u0131 yapman\u0131za da olanak tan\u0131r. Bu \u015fekilde b\u00fcy\u00fcd\u00fck\u00e7e, hangi ekiplerin bilgiye eri\u015febilece\u011fini se\u00e7ebilirsiniz.<\/p>\n\n\n\n

Merkezi bir ileti\u015fim platformu ayr\u0131ca bilgiye nas\u0131l eri\u015fildi\u011fini de d\u00fczenler. Bir y\u00f6neticinin belirli belgeleri bulmas\u0131 gerekiyorsa, bunu yapmak i\u00e7in gelen kutular\u0131n\u0131 kar\u0131\u015ft\u0131rmas\u0131 gerekmez. \u0130leti\u015fim platformunuz, ihtiya\u00e7 duyduklar\u0131 bilgileri almalar\u0131n\u0131 kolayla\u015ft\u0131rmal\u0131d\u0131r. \u00d6rnek olarak, Bindy \u015funlar\u0131 sunar: TOA<\/a> zay\u0131f parola al\u0131\u015fkanl\u0131klar\u0131ndan kaynaklanan riski en aza indirmek ve uygulama eri\u015fimini kolayla\u015ft\u0131rmak i\u00e7in.<\/p>\n\n\n\n

CRM<\/strong><\/h3>\n\n\n\n

Siz b\u00fcy\u00fcd\u00fck\u00e7e m\u00fc\u015fterilerinizin perakende yolculuklar\u0131 daha karma\u015f\u0131k hale gelebilir. \u00d6rne\u011fin, \u00e7evrimi\u00e7i sat\u0131n alma, ma\u011fazadan teslim alma gibi hizmetleri uygulamaya ba\u015flayabilirsiniz. Veya \u00fcr\u00fcnlerin nereden sat\u0131n al\u0131nd\u0131\u011f\u0131na bak\u0131lmaks\u0131z\u0131n t\u00fcm ma\u011fazalar\u0131n\u0131zda iade kabul etmeye karar verebilirsiniz. <\/p>\n\n\n\n

Bu gibi durumlarda, m\u00fc\u015fterilerin farkl\u0131 ma\u011faza ve kanallarla birden fazla temas noktas\u0131 olacakt\u0131r. Siz ve ekibiniz ayak uydurabilmelisiniz. <\/p>\n\n\n\n

Bu ama\u00e7la, i\u015fletmenizi her m\u00fc\u015fterinin yolculu\u011funu tek bir yerden takip etmenizi sa\u011flayan bir m\u00fc\u015fteri ili\u015fkileri y\u00f6netim sistemi ile donat\u0131n. \u0130leti\u015fim bilgileri, demografik bilgiler ve sat\u0131n alma ge\u00e7mi\u015fleri kolayca eri\u015filebilir olmal\u0131d\u0131r. Bu, herhangi bir ma\u011fazadan \u00e7al\u0131\u015fanlar\u0131n al\u0131\u015fveri\u015f yapanlara m\u00fcmk\u00fcn olan en iyi \u015fekilde yard\u0131mc\u0131 olabilmesi i\u00e7indir. <\/p>\n\n\n\n

Perakende denetim \u00e7\u00f6z\u00fcm\u00fc<\/strong><\/h3>\n\n\n\n

Tutarl\u0131 bir al\u0131\u015fveri\u015f deneyimi s\u00fcrd\u00fcrmek, b\u00fcy\u00fcd\u00fck\u00e7e daha da zorla\u015f\u0131r. Bu nedenle konumlar\u0131n\u0131z\u0131 d\u00fczenli olarak incelemeniz ve denetlemeniz ve marka standartlar\u0131n\u0131za uygun performans g\u00f6sterdi\u011finden emin olman\u0131z gerekir.<\/p>\n\n\n\n

Bunu yapmak i\u00e7in, sa\u011flam bir perakende denetim \u00e7\u00f6z\u00fcm\u00fcne ihtiyac\u0131n\u0131z var<\/a> bu, denetimleri planlamay\u0131 ve y\u00fcr\u00fctmeyi kolayla\u015ft\u0131r\u0131r. Denetimler tamamland\u0131ktan sonra, g\u00f6revler atayabilmeniz ve durumlar\u0131n\u0131 ve ilerlemelerini takip edebilmeniz gerekir. Bu \u015fekilde, sorunlar\u0131n y\u00fck\u00fcml\u00fcl\u00fck haline gelmeden \u00e7\u00f6z\u00fclmesini sa\u011flayabilirsiniz. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Ma\u011faza konumlar\u0131n\u0131zda se\u00e7ici olun<\/h2>\n\n\n\n

B\u00fcy\u00fcyen perakendecilerin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 bir di\u011fer zorluk da geni\u015flemek i\u00e7in yerler bulmak, diyor Meaghan Brophy,<\/a> \u015firketinde perakende ve e-ticaret analisti UygunSmallBusiness<\/a>.<\/p>\n\n\n\n

"Herhangi bir ma\u011fazada oldu\u011fu gibi, cadde veya yaya trafi\u011fi g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc harika olan yerler isteyeceksiniz. Bununla birlikte, orta \u00f6l\u00e7ekli perakendeciler, t\u00fcketici talebinin ve marka bilinirli\u011finin oldu\u011fu, ancak ayn\u0131 zamanda mevcut konumlardan yeterince uzakta oldu\u011fu bir yer bulma konusunda da zorluklar ya\u015f\u0131yor.\u201d<\/p>\n\n\n\n

Brophy'nin tavsiyesi? Arazinin yerle\u015fimini anlamak i\u00e7in zaman ay\u0131r\u0131n. Ma\u011fazalar\u0131n\u0131z i\u00e7in en iyi yerleri bulmak i\u00e7in ara\u015ft\u0131rman\u0131z\u0131 yap\u0131n, testler yap\u0131n ve piyasay\u0131 inceleyin. <\/p>\n\n\n\n

\n

\u201cKapsaml\u0131 odak gruplar\u0131 y\u00fcr\u00fcterek yeni yerler bulmaya zaman ay\u0131rman\u0131z\u0131 tavsiye ederim. Ayr\u0131ca \u00e7evrimi\u00e7i sat\u0131\u015f yap\u0131yorsan\u0131z, girmek istedi\u011finiz mahallelerdeki al\u0131\u015fveri\u015f yapanlar\u0131 hedefleyen reklamlar yay\u0131nlamaya ba\u015flayabilirsiniz.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Perakende i\u015finizi \u00f6l\u00e7eklendirmeye haz\u0131r m\u0131s\u0131n\u0131z?<\/h2>\n\n\n\n

\u0130\u015finizi b\u00fcy\u00fctmek yaln\u0131zca daha fazla konum eklemekle ilgili de\u011fildir; bu, mevcut sistemlerinizi, teknolojilerinizi ve d\u00fc\u015f\u00fcnme bi\u00e7imlerinizi y\u00fckseltmekle ilgilidir. Vizyonunuzu ve stratejinizi i\u015finizin bir\u00e7ok hareketli par\u00e7as\u0131yla uyumlu tutabildi\u011finizde, yaln\u0131zca b\u00fcy\u00fcme sa\u011flamakla kalmayacak, ayn\u0131 zamanda uzun vadeli, s\u00fcrd\u00fcr\u00fclebilir perakende ba\u015far\u0131s\u0131 da elde edeceksiniz. <\/p>\n\n\n\n

Yazar hakk\u0131nda:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Francesca Nicasio<\/a> perakende uzman\u0131, B2B i\u00e7erik stratejisti ve LinkedIn TopVoice'dur. Perakendecilerin sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131n\u0131 ve m\u00fc\u015fterilere daha iyi hizmet vermelerini sa\u011flayan trendler, ipu\u00e7lar\u0131 ve en iyi uygulamalar hakk\u0131nda yazmaktad\u0131r. <\/p>","protected":false},"excerpt":{"rendered":"

Herhangi bir i\u015fi b\u00fcy\u00fcmenin bir a\u015famas\u0131ndan di\u011ferine ta\u015f\u0131mak bilgi, beceri ve zihniyet gerektirir. Bir ma\u011fazadan be\u015f ma\u011fazaya b\u00fcy\u00fcmek, perakende ma\u011faza say\u0131n\u0131z\u0131 \u00e7ift haneli rakamlara \u00e7\u0131karmaktan tamamen farkl\u0131 bir strateji gerektirir. Ba\u015fka bir deyi\u015fle, i\u015finizi bug\u00fcn oldu\u011fu yere getiren \u015fey, onu bir sonraki seviyeye ta\u015f\u0131mayacakt\u0131r. Nas\u0131l \u2026 5'ten 50'ye Ma\u011fazada Bir Perakende Konsepti Nas\u0131l B\u00fcy\u00fct\u00fcl\u00fcr<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":11841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174308,677174005,431564],"tags":[677174155,677174161,677174160,677174153],"class_list":["post-11838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smb","category-how-to","category-retail-sales","tag-retail-growth","tag-retail-growth-strategies","tag-retail-scaling","tag-retailing"],"yoast_head":"\nHow to Grow a Retail Concept from 5 to 50+ Stores<\/title>\n<meta name=\"description\" content=\"So how do you grow a retail concept from 5 stores to double digits? 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Vizyon ve Ger\u00e7eklik: Vizyon...","rel":"","context":""\u2b50 Best practices" i\u00e7inde","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/tr\/kategori\/bindy-hakkinda\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219742488.jpg?fit=1200%2C1089&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219742488.jpg?fit=1200%2C1089&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219742488.jpg?fit=1200%2C1089&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219742488.jpg?fit=1200%2C1089&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219742488.jpg?fit=1200%2C1089&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/11838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=11838"}],"version-history":[{"count":19,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/11838\/revisions"}],"predecessor-version":[{"id":66209,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/11838\/revisions\/66209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/11841"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=11838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=11838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=11838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}