{"id":11021,"date":"2021-10-26T15:16:22","date_gmt":"2021-10-26T20:16:22","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=11021"},"modified":"2024-11-28T14:54:39","modified_gmt":"2024-11-28T19:54:39","slug":"mal-planlamasi-akilli-perakendecilerin-bunu-nasil-dogru-yapacaklarina-dair-rehberi","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/mal-planlamasi-akilli-perakendecilerin-bunu-nasil-dogru-yapacaklarina-dair-rehberi\/","title":{"rendered":"\u00dcr\u00fcn Planlamas\u0131: Nas\u0131l Do\u011fru Yap\u0131laca\u011f\u0131na \u0130li\u015fkin Ak\u0131ll\u0131 Perakendeci K\u0131lavuzu"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Benjamin Franklin ak\u0131ll\u0131ca &quot;Plan yapmamak, ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 planlamakt\u0131r&quot; demi\u015ftir. \u00d6zellikle perakende sekt\u00f6r\u00fcne at\u0131fta bulunmasa da, atas\u00f6z\u00fc daha do\u011fru olamazd\u0131 - \u00f6zellikle perakende ma\u011fazan\u0131z i\u00e7in \u00fcr\u00fcn planlamas\u0131 s\u00f6z konusu oldu\u011funda.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sipari\u015f etti\u011finiz ve ma\u011fazan\u0131zda ve web sitenizde \u00f6zenle sergiledi\u011finiz \u00fcr\u00fcnler, t\u00fcketicilerin talepleriyle uyu\u015fmuyorsa \u2013 pop\u00fcler \u00fcr\u00fcnleriniz t\u00fckeniyor veya yanl\u0131\u015f \u00fcr\u00fcn sipari\u015f ediyorsunuz \u2013 asl\u0131nda ba\u015far\u0131s\u0131z olmay\u0131 planl\u0131yorsunuz. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Envanter bozulmas\u0131, k\u00fc\u00e7\u00fclme, stoksuz kalma ve stok fazlal\u0131\u011f\u0131n\u0131 i\u00e7erir. Perakendecilere maliyeti <a href=\"https:\/\/blueyonder.com\/knowledge-center\/collateral\/retail-inventory-distortion-the-good-the-bad-and-the-ugly\" target=\"_blank\" rel=\"noreferrer noopener\">tahmini $1,77 trilyon<\/a> D\u00fcnya \u00e7ap\u0131nda.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ama iyi haberler var. Yapabilirsiniz <a href=\"https:\/\/www.zebra.com\/content\/dam\/zebra_new_ia\/en-us\/solutions-verticals\/vertical-solutions\/retail\/vision-study\/retail-vision-study-2017-en-gb.pdf\" target=\"_blank\" aria-label=\"tan\u0131ms\u0131z (yeni bir sekmede a\u00e7\u0131l\u0131r)\" rel=\"noreferrer noopener\">genel envanter maliyetlerinizi d\u00fc\u015f\u00fcr\u00fcn<\/a> sadece stok d\u0131\u015f\u0131 ve fazla stoklar\u0131 azaltarak y\u00fczde 10. \u00d6nemli olan do\u011fru \u00fcr\u00fcnleri, do\u011fru zamanda, do\u011fru miktarda, do\u011fru fiyata sipari\u015f etmektir.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perakende mal planlamas\u0131na girin.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-merchandise-planning\">Mal planlamas\u0131 nedir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Perakende \u00fcr\u00fcn planlamas\u0131, kula\u011fa tam olarak nas\u0131l geliyorsa \u00f6yledir - do\u011fru \u00fcr\u00fcnleri do\u011fru zamanda temin etmenizi sa\u011flayan verimli bir \u015fekilde \u00fcr\u00fcnleri se\u00e7menin, y\u00f6netmenin, sat\u0131n alman\u0131n, sergilemenin ve fiyatland\u0131rman\u0131n bir yolu. Bunu yaparak, maksimum yat\u0131r\u0131m getirisi (ROI) potansiyelinizi art\u0131r\u0131rs\u0131n\u0131z. Ayr\u0131ca, fazla envanteri azalt\u0131r ve istediklerini istedikleri zaman elde edece\u011finizi bilen m\u00fc\u015fterilerle iyi niyetinizi ve itibar\u0131n\u0131z\u0131 korur ve geli\u015ftirirsiniz.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perakende \u00fcr\u00fcn planlamas\u0131n\u0131n faydalar\u0131 \u015funlar\u0131 i\u00e7erir:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do\u011fru \u00fcr\u00fcnlerin mevcut olmas\u0131 nedeniyle fazla\/modas\u0131 ge\u00e7mi\u015f\/amortismanl\u0131 stokta daha az indirim ve artan gelir&nbsp;<\/li>\n\n\n\n<li>\u0130stenmeyen envanterdeki azalma nedeniyle depoda artan envanter devir h\u0131z\u0131 ve azalan envanter ta\u015f\u0131ma maliyetleri<\/li>\n\n\n\n<li>Daha az stokta kalma durumu ve memnun olmayan m\u00fc\u015fteriler<\/li>\n\n\n\n<li>En fazla gelir sa\u011flayan \u00fcr\u00fcnleri stratejik olarak sipari\u015f ederek artan yat\u0131r\u0131m getirisi<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58783\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/gorsel-pazarlama-kontrol-listesi\/bindy-statment-ads_top-secret-button-ad-1080x1080-03\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Stop leaving money on the table with poorly executed merchandising\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&#038;ssl=1\" alt=\"K\u00f6t\u00fc y\u00fcr\u00fct\u00fclen ma\u011fazac\u0131l\u0131kla masaya para b\u0131rakmay\u0131 b\u0131rak\u0131n\" class=\"wp-image-58783\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"the-components-of-merchandise-planning\">\u00dcr\u00fcn planlamas\u0131n\u0131n bile\u015fenleri&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir perakendecinin yapt\u0131\u011f\u0131 en b\u00fcy\u00fck harcamalardan biri, mal sat\u0131n almak ve pazarlamakt\u0131r. Bu nedenle etkin envanter y\u00f6netimi \u00e7ok \u00f6nemlidir. Perakende mal planlamas\u0131n\u0131n temel bile\u015fenleri \u015funlar\u0131 i\u00e7erir:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"product\">\u00dcr\u00fcn&nbsp;&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Her \u015feyden \u00f6nce, herhangi bir mal kar\u0131\u015f\u0131m\u0131n\u0131n temel bile\u015feni \u00fcr\u00fcnd\u00fcr. M\u00fc\u015fteri talebini kar\u015f\u0131lamak i\u00e7in yeterli mal\u0131n\u0131z oldu\u011fundan emin olmal\u0131s\u0131n\u0131z. Bununla birlikte, \u00fcr\u00fcn yelpazenize dahil edebilece\u011finiz \u00e7e\u015fitli \u00fcr\u00fcn t\u00fcrleri vard\u0131r ve buna g\u00f6re plan yapman\u0131z gerekir.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin, y\u0131l boyunca ta\u015f\u0131d\u0131\u011f\u0131n\u0131z ve rutin olarak stokta tutulmas\u0131 gereken temel \u00fcr\u00fcnler vard\u0131r. O zaman sezon ba\u015flamadan \u00f6nce envanterde tutman\u0131z gereken sezonluk \u00fcr\u00fcnler var. Ayr\u0131ca, stoklar\u0131 ve fazla \u00fcr\u00fcn\u00fc azaltmak i\u00e7in sezon boyunca bunlar\u0131 uygun \u015fekilde muhafaza etmeniz gerekir. Son olarak, \u201cfad\u201d \u00f6\u011feleri var. Bunlar daha k\u0131sa bir s\u00fcre i\u00e7in s\u0131cak bilet \u00fcr\u00fcnleridir. Bu, sat\u0131n alma a\u00e7\u0131s\u0131ndan onlara dikkatle yakla\u015fmalar\u0131 gerekti\u011fi anlam\u0131na gelir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Giyim buti\u011finin sat\u0131c\u0131s\u0131, ma\u011fazan\u0131n k\u0131\u015f sat\u0131\u015f stratejisini planl\u0131yorsa, temel veya klasik \u00fcr\u00fcnler (d\u00fcz kazaklar veya pantolonlar gibi), mevsimlik envanter (d\u0131\u015f giyim gibi) ve modas\u0131 ge\u00e7mi\u015f \u00fcr\u00fcnler (\u00fcr\u00fcnler gibi) aras\u0131nda do\u011fru dengeyi bulmas\u0131 gerekir. pop\u00fcler k\u00fclt\u00fcrden veya g\u00fcncel olaylardan etkilenir).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=300%2C250&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"range\">Menzil&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bu, satt\u0131\u011f\u0131n\u0131z mal \u00e7e\u015fitlili\u011fini ifade eder. M\u00fc\u015fterilerin yeterli se\u00e7eneklere sahip olmas\u0131 i\u00e7in geni\u015flik, geni\u015flik ve derinli\u011fe sahip geni\u015f bir \u00fcr\u00fcn yelpazesine yat\u0131r\u0131m yapmak \u00f6nemlidir.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ancak, tek bir boyut t\u00fcm aral\u0131\u011fa uymuyor. \u00d6rne\u011fin, \u00e7ocuk kitaplar\u0131 konusunda uzmanla\u015fm\u0131\u015f bir ma\u011faza, dar ama derin bir ma\u011fazac\u0131l\u0131k kar\u0131\u015f\u0131m\u0131na sahip olacakt\u0131r. Ma\u011fazan\u0131n \u00fcr\u00fcnleri \u00e7ocuklara y\u00f6nelik kitaplara odaklanacakt\u0131, ancak bu kitaplar\u0131n derin bir \u00e7e\u015fitlili\u011fini sunacak ve klasik Dr. Seuss kitaplar\u0131ndan \u00e7\u0131kartmalar, a\u00e7\u0131l\u0131r sayfalar ve daha fazlas\u0131n\u0131 i\u00e7erenlere kadar her \u015feyi ta\u015f\u0131yacak. Ma\u011fazada bulunmas\u0131 zor \u00e7ocuk kitaplar\u0131 bile olabilir.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu arada, Walmart gibi b\u00fcy\u00fck bir kutu ma\u011fazas\u0131, geni\u015f bir \u00fcr\u00fcn yelpazesine sahip olabilir, ancak derinlikten yoksun olabilir. \u00c7ocuk kitaplar\u0131 \u00f6rne\u011fine geri d\u00f6nersek, Walmart&#039;\u0131n baz\u0131 pop\u00fcler ba\u015fl\u0131klar\u0131 olabilir, ancak nadir veya belirli bir kitap t\u00fcr\u00fc ar\u0131yorsan\u0131z ba\u015fka bir yere bakman\u0131z gerekir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"price\">Fiyat &nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">E\u015fyalar\u0131n\u0131z\u0131 uygun \u015fekilde fiyatland\u0131rmazsan\u0131z, sat\u0131\u015f\u0131 yapamazs\u0131n\u0131z ve bu hassas bir dengedir. Herkese uyan tek bir fiyatland\u0131rma stratejisi yoktur. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Bir\u00e7ok \u015firket i\u00e7in i\u015fe yarayan bir yakla\u015f\u0131m, &quot;y\u00fcksek, orta ve d\u00fc\u015f\u00fck&quot; aral\u0131klar olu\u015fturmakt\u0131r. Bu \u015fekilde, m\u00fcmk\u00fcn olan en geni\u015f m\u00fc\u015fteri taban\u0131na hitap ederken, ayn\u0131 zamanda d\u00fczenli sat\u0131\u015flar ve tutarl\u0131 karlardan indirimler ve stok temizlemeye kadar her \u015feye odaklanabilirsiniz.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"assortment\">\u00e7e\u015fitler&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bu, satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnlerin kombinasyonunu ve bunlar\u0131n nas\u0131l sunuldu\u011funu i\u00e7erir. \u00d6rne\u011fin, benzer kategorideki \u00fcr\u00fcnler uygun bir yerde mevcuttur. Ancak tuvalet malzemeleri at\u0131\u015ft\u0131rmal\u0131k yiyeceklerle birlikte sat\u0131lmamal\u0131d\u0131r. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mevcut \u00e7e\u015fitler ve yerle\u015fim nedeniyle m\u00fc\u015fterilerin \u00fcr\u00fcnleri bulmas\u0131n\u0131, se\u00e7mesini ve sat\u0131n almas\u0131n\u0131 kolayla\u015ft\u0131r\u0131n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oregon&#039;daki eski Velor, \u00e7e\u015fitlerini sunmakta harika bir i\u015f \u00e7\u0131kar\u0131yor. A\u015fa\u011f\u0131daki foto\u011frafta Velor&#039;un kategorilerine g\u00f6re farkl\u0131 giysiler (\u00f6r. T-shirtler, ceketler, pololar) d\u00fczenledi\u011fini g\u00f6receksiniz. Ma\u011faza ayr\u0131ca k\u0131yafetlerin yan\u0131nda ayakkab\u0131 sergileyerek biraz \u00e7apraz sat\u0131\u015f ger\u00e7ekle\u015ftirdi.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CBOysBTjGrA\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CBOysBTjGrA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Bu g\u00f6nderiyi Instagram&#039;da g\u00f6r\u00fcnt\u00fcle<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CBOysBTjGrA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">VELOR (@shopvelour) taraf\u0131ndan payla\u015f\u0131lan bir g\u00f6nderi<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"space\">Uzay&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ger\u00e7ek bir lokasyondaysan\u0131z, \u00fcr\u00fcnlerin m\u00fc\u015fteri taraf\u0131ndan g\u00f6r\u00fcn\u00fcr ve eri\u015filebilir olmas\u0131n\u0131 sa\u011flamaya odaklan\u0131n. Farkl\u0131 tipte armat\u00fcrler, mankenler ve vitrinler kullanarak e\u015fyalar\u0131 sergileyerek alan\u0131n\u0131zdan en iyi \u015fekilde yararlan\u0131n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Burada iyi bir teknik, \u00f6nemli \u00f6\u011feleri m\u00fc\u015fterilerinizin g\u00f6z hizas\u0131na yerle\u015ftirmektir. \u00d6rne\u011fin, bir \u00e7ocuk ma\u011fazas\u0131ysan\u0131z, dikkate de\u011fer oyuncaklar\u0131 veya e\u015fyalar\u0131 raflar\u0131n\u0131zda daha a\u015fa\u011f\u0131 yerle\u015ftirmek istersiniz. Buras\u0131 \u00e7ocuklar\u0131n onlara kolayca ula\u015fabilece\u011fi yerdir.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"11030\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/shutterstock_260408186\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_260408186\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo Credit: Shutterstock&lt;\/p&gt;\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-11030\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=2000%2C1333&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Foto\u011fraf kredisi: Shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"steps-involved-in-retail-merchandise-planning\">Perakende \u00fcr\u00fcn planlamas\u0131nda yer alan ad\u0131mlar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcr\u00fcn planlamas\u0131, end\u00fcstri ve uzmanl\u0131k gibi \u015feylere g\u00f6re b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015fiklik g\u00f6sterse de, i\u015fin boyutu veya ni\u015fi ne olursa olsun, ilgili temel ad\u0131mlar vard\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-perform-a-post-season-analysis\">1. Sezon sonras\u0131 analizi yap\u0131n&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130htiyac\u0131n\u0131z olan ilk \u015fey, \u00f6nceki sat\u0131\u015f sezonunda i\u015flerin nas\u0131l gitti\u011fini anlamakt\u0131r ve bunu verilerle elde edeceksiniz. Toplam sat\u0131\u015flar gibi temel \u015feylere bak\u0131n, ancak belirli bir \u00f6\u011fenin veya kategorinin geliri gibi belirli sonu\u00e7lara da bir g\u00f6z at\u0131n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ard\u0131ndan, ba\u011flam elde etmek i\u00e7in bu say\u0131lar\u0131 ayn\u0131 y\u0131l i\u00e7in planlanan say\u0131larla kar\u015f\u0131la\u015ft\u0131rarak sonu\u00e7lar\u0131 analiz etme zaman\u0131. \u0130\u015fler nereye gidiyor? Pazarlama neydi? Ekonomi nas\u0131ld\u0131? Bu verileri incelemek, yaln\u0131zca do\u011fru say\u0131lara de\u011fil, ayn\u0131 zamanda bu say\u0131larla ilgili i\u00e7eri\u011fe de sahip oldu\u011funuz anlam\u0131na gelir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-forecast-sales\">2. Tahmini sat\u0131\u015flar<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sezon sonras\u0131 analizinizden elde edilen verilerle, her departman i\u00e7in sat\u0131\u015flar\u0131, \u00fcr\u00fcn kategorilerini ve yeni \u00fcr\u00fcnlerin eklenmesini\/art\u0131k performans g\u00f6stermeyen \u00fcr\u00fcnlerin ortadan kald\u0131r\u0131lmas\u0131n\u0131 i\u00e7ermesi gereken tahmin talebine ge\u00e7me zaman\u0131. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00dcr\u00fcn plan\u0131n\u0131z\u0131n par\u00e7as\u0131 olan \u00fcr\u00fcnlere bakarken, sat\u0131\u015f potansiyelini g\u00f6zden ge\u00e7irdi\u011finizden, pazar talebini analiz etti\u011finizden ve pazarlama kanallar\u0131 ve stratejilerini ara\u015ft\u0131rd\u0131\u011f\u0131n\u0131zdan emin olun.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ge\u00e7mi\u015f ve mevcut verilere sahip oldu\u011funuzda ve trend\/talep de\u011fi\u015fimlerinin etkisini g\u00f6z \u00f6n\u00fcnde bulundurdu\u011funuzda, her \u00fcr\u00fcn i\u00e7in nihai bir tahminde bulunabilir ve ma\u011fazan\u0131z i\u00e7in o \u00fcr\u00fcn\u00fc sipari\u015f etmeye de\u011fip de\u011fmeyece\u011fine (ve ne kadar sat\u0131n alman\u0131z gerekti\u011fine) karar verebilirsiniz.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"436\" data-attachment-id=\"60331\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/birden-fazla-lokasyonda-satis-ve-promosyonlar-nasil-yonetilir\/shutterstock_666159010\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/shutterstock_666159010.jpg?fit=1920%2C1196&amp;ssl=1\" data-orig-size=\"1920,1196\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_666159010\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/shutterstock_666159010.jpg?fit=300%2C187&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/shutterstock_666159010.jpg?fit=700%2C436&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/shutterstock_666159010-1024x638.jpg?resize=700%2C436&#038;ssl=1\" alt=\"\" class=\"wp-image-60331\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/shutterstock_666159010.jpg?resize=1024%2C638&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/shutterstock_666159010.jpg?resize=300%2C187&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/shutterstock_666159010.jpg?resize=768%2C478&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/shutterstock_666159010.jpg?resize=1536%2C957&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/shutterstock_666159010.jpg?resize=2048%2C1276&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/shutterstock_666159010.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/shutterstock_666159010.jpg?resize=1200%2C747&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/shutterstock_666159010.jpg?resize=700%2C436&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/shutterstock_666159010.jpg?resize=2000%2C1246&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/shutterstock_666159010.jpg?resize=642%2C400&amp;ssl=1 642w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/shutterstock_666159010.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/shutterstock_666159010.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Foto\u011fraf kredisi: Shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"3-plan-and-implement-the-assortment\">3. \u00dcr\u00fcn \u00e7e\u015fitlili\u011fini planlay\u0131n ve uygulay\u0131n&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hangi \u00fcr\u00fcnleri stoklayaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frendikten sonra, biraz daha spesifik hale gelmenin ve \u00fcr\u00fcnleri kategorilerine g\u00f6re d\u00fczenlemenin zaman\u0131 geldi. \u00d6rne\u011fin, bir g\u0131da b\u00f6l\u00fcm\u00fc, bir giyilebilir b\u00f6l\u00fcm, bir kozmetik b\u00f6l\u00fcm\u00fc vb. ve boyutlar, renkler ve markalar gibi ayr\u0131nt\u0131lar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uygun bir \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi oldu\u011fundan, m\u00fc\u015fteriler i\u00e7in kolay eri\u015fim i\u00e7in ilgili \u00f6\u011felerin birlikte grupland\u0131\u011f\u0131ndan ve herhangi bir b\u00f6l\u00fcmde a\u015f\u0131r\u0131ya ka\u00e7madan her kategori i\u00e7in yeterli SKU&#039;nun bulundu\u011fundan emin olun.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-control-merchandise\">4. Kontrol mallar\u0131&nbsp;&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ald\u0131\u011f\u0131n\u0131z mallar ile sat\u0131\u015flar\u0131n\u0131z aras\u0131nda bir denge olmas\u0131 gerekir ve bu, her bir \u00fcr\u00fcn i\u00e7in g\u00fcnl\u00fck veya haftal\u0131k sat\u0131\u015f raporlar\u0131 olu\u015fturarak sa\u011flanabilir. Bu, tehlikeli derecede d\u00fc\u015f\u00fck stok seviyelerine ula\u015fmadan \u00f6nce \u00fcr\u00fcnlerin yeniden sipari\u015f edilmesini sa\u011flamaya yard\u0131mc\u0131 olur ve \u00e7ok fazla sat\u0131n almad\u0131\u011f\u0131n\u0131zdan, net sat\u0131\u015flar, indirimler veya k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131z\u0131 yiyen teklifler sunmak zorunda kalmazs\u0131n\u0131z.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?w=700&#038;ssl=1\" alt=\"Perakende Sat\u0131\u015f i\u00e7in Bindy Reklam \u0130ncelemeleri \" class=\"wp-image-10662\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"retail-merchandising-challenges-and-how-to-overcome-them\">Perakende ma\u011fazac\u0131l\u0131k zorluklar\u0131 ve bunlar\u0131n \u00fcstesinden nas\u0131l gelinece\u011fi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Burada d\u00fcr\u00fcst olal\u0131m ve her \u015feyin ka\u011f\u0131t \u00fczerinde harika g\u00f6r\u00fcnebilece\u011fini, ancak hi\u00e7bir perakende \u00fcr\u00fcn plan\u0131n\u0131n m\u00fckemmel olmad\u0131\u011f\u0131n\u0131 s\u00f6yleyelim. \u00d6rne\u011fin, k\u00fcresel bir pandemiyi ve bunun perakende \u00fczerindeki etkisini kim tahmin edebilirdi? Bu kesinlikle hayatta bir kez kar\u015f\u0131la\u015fabilece\u011finiz bir durum olsa da, kar\u015f\u0131la\u015fabilece\u011finiz ba\u015fka ortak zorluklar da vard\u0131r. Neyse ki, fark\u0131nda olmak, onlardan ka\u00e7\u0131nmak i\u00e7in proaktif olarak \u00e7al\u0131\u015fabilece\u011finiz anlam\u0131na gelir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En b\u00fcy\u00fck sorunlardan biri, bir \u00fcr\u00fcn\u00fcn ne kadar\u0131n\u0131n yeterli veya \u00e7ok fazla oldu\u011funu bulmakt\u0131r. Neyse ki, iyi bir denge bulman\u0131za yard\u0131mc\u0131 olacak verilere g\u00fcvenebilirsiniz. Bir\u00e7ok perakendeci, \u00e7o\u011fu envanter sistemi arac\u0131l\u0131\u011f\u0131yla kullan\u0131labilen bir sat\u0131n almaya a\u00e7\u0131k (OTB) sistemi de uygular. Mevcut envanteri ve planlanan sat\u0131\u015flar\u0131 hesaba katar ve ard\u0131ndan bu verileri ger\u00e7ek sat\u0131\u015flar\u0131n\u0131zdan elde edilen verilerle kar\u015f\u0131la\u015ft\u0131r\u0131r. Gelecekteki sipari\u015fler verilmeden \u00f6nce ayarlamalar yap\u0131l\u0131r. Bu, ihtiyac\u0131n\u0131z olan \u015feyleri t\u00fcketmemenizi veya belirli \u00f6\u011feleri fazla stoklamaman\u0131z\u0131 sa\u011flar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veriden bahsetmi\u015fken, gelece\u011fi planlarken yaln\u0131zca ge\u00e7mi\u015f say\u0131lara g\u00fcvenmek cazip gelebilir. Ancak, say\u0131lar m\u00fckemmel de\u011fildir ve olaylar olur. Bu nedenle, mevcut ekonomik durumu ve pazardaki e\u011filimleri dikkate al\u0131n. Daha do\u011fru bir resim elde etmek i\u00e7in bu bilgileri ge\u00e7mi\u015f verilerinizle birle\u015ftirin.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son olarak, hem \u00e7evrimi\u00e7i hem de ger\u00e7ek zamanl\u0131 sat\u0131\u015flar i\u00e7in \u00fcr\u00fcn planlaman\u0131zda ayarlamalar var. M\u00fc\u015fteriler ister \u00e7evrimi\u00e7i ister \u00e7evrimd\u0131\u015f\u0131 olsun, istedikleri \u00fcr\u00fcnleri istedikleri zaman isterler. Ba\u015far\u0131n\u0131n anahtar\u0131, planlaman\u0131zda \u00e7ok kanall\u0131 bir yakla\u015f\u0131ma sahip olmakt\u0131r. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><a aria-label=\"tan\u0131ms\u0131z (yeni bir sekmede a\u00e7\u0131l\u0131r)\" href=\"https:\/\/loyalty360.org\/content-gallery\/daily-news\/survey-businesses-that-use-omni-channel-strategies-have-far-better-customer\" target=\"_blank\" rel=\"noreferrer noopener\">Bir ara\u015ft\u0131rmaya g\u00f6re<\/a>, \u201c\u00c7ok kanall\u0131 stratejileri benimseyen i\u015fletmeler, benimsemeyen i\u015fletmelere k\u0131yasla y\u0131ldan y\u0131la y\u00fczde 91 daha fazla m\u00fc\u015fteri elde tutma oranlar\u0131 elde ediyor.\u201d <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Merkezi bir envanter y\u00f6netim sistemi kullanmak, t\u00fcm sat\u0131\u015f kanallar\u0131n\u0131 ba\u011flaman\u0131za ve do\u011fru \u00fcr\u00fcnleri do\u011fru zamanda sa\u011flaman\u0131za yard\u0131mc\u0131 olabilir.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56882\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/yaraticiligin-isiniz-icin-onemli-olmasinin-5-yolu\/merchandising_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"merchandising_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56882\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?resize=600%2C600&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"moving-forward-with-merchandise-planning\">\u00dcr\u00fcn planlamas\u0131 ile ilerlemek<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130ster \u00e7evrimi\u00e7i, ister \u00e7evrimd\u0131\u015f\u0131 veya her ikisini birden sat\u0131yor olun, operasyonlar\u0131n\u0131za perakende \u00fcr\u00fcn planlamas\u0131n\u0131 uygulaman\u0131z \u00e7ok \u00f6nemlidir. Eksik veya fazla stok bulundurman\u0131z\u0131 engelleyerek, envanterinizden m\u00fcmk\u00fcn olan en y\u00fcksek geliri elde edebilir ve \u015firketinize de\u011fer katabilirsiniz. M\u00fc\u015fteriler, ma\u011fazan\u0131zdan al\u0131\u015fveri\u015f yapt\u0131klar\u0131nda ihtiya\u00e7 duyduklar\u0131n\u0131 alabileceklerini bilirler. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ba\u015flamak biraz zahmetli olabilir, ancak envanterinizi kolayl\u0131kla y\u00f6netmenize yard\u0131mc\u0131 olabilir ve sonunda k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131z i\u00e7in b\u00fcy\u00fck \u00f6demeler yapabilirsiniz.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve elbette, planlar\u0131n\u0131z\u0131 hayata ge\u00e7irmek, uygun \u015fekilde y\u00fcr\u00fctmeyi gerektirir. Ma\u011fazac\u0131l\u0131k giri\u015fimlerinizi uygularken, planogram\u0131n\u0131z\u0131 ve di\u011fer y\u00f6nergelerinizi takip ettiklerinden ve zaman\u0131nda uyguland\u0131klar\u0131ndan emin olun.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">i\u00e7in Bindy&#039;nin perakende denetim \u00e7\u00f6z\u00fcmlerini kullan\u0131n. <a aria-label=\"tan\u0131ms\u0131z (yeni bir sekmede a\u00e7\u0131l\u0131r)\" href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">ma\u011faza i\u00e7i sat\u0131\u015flar\u0131n\u0131z\u0131 de\u011ferlendirin<\/a>. Bindy sa\u011flar <a aria-label=\"tan\u0131ms\u0131z (yeni bir sekmede a\u00e7\u0131l\u0131r)\" href=\"https:\/\/blog.bindy.com\/tr\/kategori\/kontrol-listeleri\/\" target=\"_blank\" rel=\"noreferrer noopener\">kontrol listeleri<\/a>, <a aria-label=\"tan\u0131ms\u0131z (yeni bir sekmede a\u00e7\u0131l\u0131r)\" href=\"https:\/\/bindy.com\/products\/task-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">g\u00f6revler<\/a>, foto\u011fraflar ve <a aria-label=\"tan\u0131ms\u0131z (yeni bir sekmede a\u00e7\u0131l\u0131r)\" href=\"https:\/\/bindy.com\/products\/collaboration\/\" target=\"_blank\" rel=\"noreferrer noopener\">ma\u011faza ileti\u015fimi<\/a> programlar\u0131n\u0131z\u0131n iyi bir \u015fekilde y\u00fcr\u00fct\u00fclmesini sa\u011flamak i\u00e7in ara\u00e7lar. <a aria-label=\"tan\u0131ms\u0131z (yeni bir sekmede a\u00e7\u0131l\u0131r)\" href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Daha fazlas\u0131n\u0131 \u00f6\u011frenmek i\u00e7in buraya t\u0131klay\u0131n<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yazar hakk\u0131nda<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" data-attachment-id=\"1994\" data-permalink=\"https:\/\/blog.bindy.com\/tr\/francesanicasio\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=1920%2C1920&amp;ssl=1\" data-orig-size=\"1920,1920\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i2.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?resize=204%2C204&amp;ssl=1\" alt=\"\" class=\"wp-image-1994\" style=\"width:204px;height:204px\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;perakende uzman\u0131, B2B i\u00e7erik stratejisti ve LinkedIn TopVoice&#039;dur. Perakendecilerin sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131n\u0131 ve m\u00fc\u015fterilere daha iyi hizmet vermelerini sa\u011flayan trendler, ipu\u00e7lar\u0131 ve en iyi uygulamalar hakk\u0131nda yazmaktad\u0131r. <\/p>","protected":false},"excerpt":{"rendered":"<p>Benjamin Franklin ak\u0131ll\u0131ca &quot;Plan yapmamak, ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 planlamakt\u0131r&quot; demi\u015ftir. \u00d6zellikle perakende sekt\u00f6r\u00fcne at\u0131fta bulunmasa da, atas\u00f6z\u00fc daha do\u011fru olamazd\u0131 - \u00f6zellikle perakende ma\u011fazan\u0131z i\u00e7in \u00fcr\u00fcn planlamas\u0131 s\u00f6z konusu oldu\u011funda. Sipari\u015f etti\u011finiz ve bu kadar \u00f6zenle sergiledi\u011finiz \u00fcr\u00fcnler ma\u011fazan\u0131zda ve web sitenizde sergileniyorsa\u2026 <a href=\"https:\/\/blog.bindy.com\/tr\/mal-planlamasi-akilli-perakendecilerin-bunu-nasil-dogru-yapacaklarina-dair-rehberi\/\" class=\"more-link\"><span class=\"screen-reader-text\">\u00dcr\u00fcn Planlamas\u0131: Nas\u0131l Do\u011fru Yap\u0131laca\u011f\u0131na \u0130li\u015fkin Ak\u0131ll\u0131 Perakendeci K\u0131lavuzu<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":11025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[49417,677174005],"tags":[677174138,677174136,677173885,677173922,677174137],"class_list":["post-11021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","category-how-to","tag-how-to-plan-merchandising","tag-merchandise-planning","tag-merchandising","tag-visual-merchandisng","tag-what-is-merchandise-planning"],"yoast_head":"<!-- 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Perakendeciler bug\u00fcn ne kadar iyi uygulama yap\u0131yor ve \u00fcr\u00fcn uygulamalar\u0131ndaki uyumsuzlu\u011fun maliyeti nedir? Ma\u011faza \u0130\u00e7i Uygulama A\u011f\u0131 Direkt\u00f6r\u00fc James Tenser ile ma\u011faza i\u00e7i uygulamalar\u0131n mevcut durumunu g\u00f6r\u00fc\u015fme f\u0131rsat\u0131 bulduk. 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Ayr\u0131ca, \u00fcr\u00fcn \u015firketleri b\u00fct\u00e7elerinin ortalama 19%&#039;sini promosyon kampanyalar\u0131na harcarken, te\u015fhirlerin 40%&#039;sinden az\u0131 do\u011fru \u015fekilde uygulan\u0131yor. 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