{"id":10706,"date":"2021-10-26T15:16:22","date_gmt":"2021-10-26T20:16:22","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=10706"},"modified":"2024-11-29T08:30:44","modified_gmt":"2024-11-29T13:30:44","slug":"magaza-uyumlulugu-neden-ve-nasil-olculur","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/why-and-how-to-measure-store-compliance\/","title":{"rendered":"Ma\u011faza Uyumlulu\u011fu Neden ve Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?"},"content":{"rendered":"

Standart i\u015fletim prosed\u00fcrlerine, sat\u0131\u015f programlar\u0131na, sa\u011fl\u0131k ve g\u00fcvenlik direktiflerine ve kay\u0131p \u00f6nleme protokollerine uyum, bir perakende i\u015finin ba\u015far\u0131s\u0131 i\u00e7in \u00e7ok \u00f6nemlidir. <\/p>\n\n\n\n

Programlar\u0131n zirvesinde kalan ma\u011fazalar ve marka standartlar\u0131<\/a> daha verimli bir \u015fekilde \u00e7al\u0131\u015f\u0131r ve daha iyi bir m\u00fc\u015fteri deneyimi sa\u011flar. Ancak bu kadar \u00e7ok \u015fey ya\u015fan\u0131rken, sadece standartlar\u0131 yay\u0131nlamak, bunlar\u0131n uygulanaca\u011f\u0131n\u0131 garanti etmez, en az\u0131ndan olmas\u0131 gerekti\u011fi \u00f6l\u00e7\u00fcde.<\/p>\n\n\n\n

Ma\u011faza uyumlulu\u011funun neden ve nas\u0131l \u00f6l\u00e7\u00fclece\u011fine dair 5 neden.<\/p>\n\n\n\n

Hadi dalal\u0131m.<\/p>\n\n\n\n

\u00d6n Saflardaki \u00c7al\u0131\u015fanlar\u0131 Dahil Edin<\/h2>\n\n\n\n

\u00d6l\u00e7\u00fcm, ma\u011faza \u00e7al\u0131\u015fanlar\u0131n\u0131n yan\u0131 s\u0131ra franchise sahiplerini de ilgilendiriyor. Sadece 5%<\/a> \u00c7al\u0131\u015fanlar\u0131n 'i \u015firketlerinin i\u015f stratejilerini veya \u015firket hedeflerine ula\u015fmada kendilerinden beklentilerini tam olarak anlad\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p>\n\n\n\n

\u00d6n saflardaki ve m\u00fc\u015fteriyle y\u00fcz y\u00fcze \u00e7al\u0131\u015fan personelinizi i\u015f hedefleri ve beklentileri konusunda e\u011fitmek \u00f6nemlidir. Buradan itibaren \u00f6l\u00e7\u00fcm, \u00f6n saflardaki \u00e7al\u0131\u015fanlar\u0131n \u015firket hedeflerine ula\u015fmaya devam etmesini sa\u011flamak i\u00e7in organizasyon standartlar\u0131n\u0131 ve en iyi uygulamalar\u0131 g\u00fc\u00e7lendirir.<\/p>\n\n\n\n

Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr<\/h3>\n\n\n\n

Ofisinizden \u00e7\u0131k\u0131n ve ma\u011fazalar\u0131n\u0131za gidin! Yerinde uyumluluk\/perakende denetimleri y\u00fcr\u00fctmek<\/a> merkez ofis \u00fcyelerine ma\u011faza y\u00f6neticileri ve \u00e7al\u0131\u015fanlarla konu\u015fma f\u0131rsat\u0131 sunuyor. Ayr\u0131ca denetimler ma\u011fazalar\u0131n\u0131zda ger\u00e7ekte neler olup bitti\u011fini g\u00f6rmenize yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

Ancak unutmay\u0131n, b\u00f6lge\/b\u00f6lge m\u00fcd\u00fcr\u00fc ziyaretleri yaln\u0131zca ma\u011fazalar\u0131 kontrol etmekle ilgili de\u011fil, ma\u011fazalarla g\u00f6r\u00fc\u015fmekle ilgilidir. Sorular sorun, aktif olarak dinleyin ve ma\u011fazalar\u0131n yaln\u0131zca KPI'lar\u0131na ula\u015fmalar\u0131na de\u011fil, onlar\u0131 a\u015fmalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in kaynaklar\u0131 nerede sunabilece\u011finizi g\u00f6r\u00fcn.<\/p>\n\n\n\n

\"\"
Foto\u011fraf kredisi: Shutterstock<\/figcaption><\/figure>\n\n\n\n

\u00d6ncelikleri Belirleyin<\/h2>\n\n\n\n

Farkl\u0131 ma\u011fazalar ve franchise'lar, deneyimlerine g\u00f6re farkl\u0131 \u00f6nceliklere sahiptir. Baz\u0131 durumlarda, bu durum ma\u011fazalar\u0131n temel i\u015fletme standartlar\u0131n\u0131 g\u00f6rmezden gelmesine yol a\u00e7abilir. \u00d6l\u00e7\u00fcm uygulamalar\u0131n\u0131n uygulanmas\u0131, t\u00fcm ma\u011fazalar\u0131n marka standartlar\u0131n\u0131 eksiksiz, zaman\u0131nda ve t\u00fcm lokasyonlarda uygulamas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

NASIL \u00d6L\u00c7\u00dcL\u00dcR<\/h3>\n\n\n\n

Ma\u011fazalardan kendi kendilerini denetlemelerini isteyin. Gibi bir perakende denetim platformu kullanma ba\u011fla\u00e7<\/a> ma\u011faza denetimleri talep etmenize olanak tan\u0131r. Net direktifler ve en iyi uygulama foto\u011fraflar\u0131yla operasyonlar, kay\u0131p \u00f6nleme veya pazarlama programlar\u0131 i\u00e7in \u00f6zelle\u015ftirilmi\u015f kontrol listeleri olu\u015fturun.<\/p>\n\n\n\n

Sonra, noktalar\u0131 kullan\u0131n ve ma\u011fazan\u0131n dikkatini temel operasyonel uygulamalara \u00e7ekmek i\u00e7in belirli sorular\u0131 kritik olarak i\u015faretleyin. Uygulamay\u0131 do\u011frulamak i\u00e7in zorunlu foto\u011fraflarla denetimi talep edin.<\/p>\n\n\n\n

E\u011fitim yeterli de\u011fil<\/h2>\n\n\n\n

E\u011fitim esast\u0131r. Dahas\u0131, \u00e7al\u0131\u015fanlara s\u00fcrekli \u00f6\u011frenme f\u0131rsatlar\u0131 sunmak, onlar\u0131 me\u015fgul tutman\u0131n ve i\u015fletme prosed\u00fcrlerinizin g\u00fcncel oldu\u011fundan emin olman\u0131n harika bir yoludur. Ancak e\u011fitim yeterli de\u011fildir. \u00c7al\u0131\u015fanlar\u0131n \u00f6\u011frendiklerini nas\u0131l uygulad\u0131klar\u0131n\u0131 ve e\u011fitim ilkelerini nas\u0131l takip ettiklerini \u00f6l\u00e7mek \u00f6nemlidir.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Ma\u011faza i\u00e7i e\u011fitimi denetlemek, e\u011fitim programlar\u0131n\u0131n ne zaman ba\u015far\u0131l\u0131 oldu\u011funu ve ko\u00e7luk stratejinizi nerede ayarlaman\u0131z gerekebilece\u011fini bilmenize yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

NASIL \u00d6L\u00c7\u00dcL\u00dcR<\/h3>\n\n\n\n

Bir e\u011fitim program\u0131n\u0131 da\u011f\u0131tt\u0131ktan sonra ma\u011fazalar\u0131 denetlemek ve sonu\u00e7lar\u0131 izlemek i\u00e7in bir kontrol listesi kullan\u0131n. E\u011fitimin yeni sa\u011fl\u0131k ve g\u00fcvenlik protokolleri, kay\u0131p \u00f6nleme veya ticari sat\u0131\u015f programlar\u0131 ile ilgili olup olmad\u0131\u011f\u0131, \u00f6zelle\u015ftirilmi\u015f bir kontrol listesi olu\u015fturun<\/a> t\u00fcm ma\u011fazalarda y\u00fcr\u00fctmeyi do\u011frulamak i\u00e7in.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Neyin i\u015fe yarad\u0131\u011f\u0131n\u0131 ve iyile\u015ftirmeye nereye odaklanman\u0131z gerekti\u011fini \u00f6\u011frendikten sonra, g\u00f6revler<\/a> ek e\u011fitim sa\u011flamak veya yeni programlar\u0131 tamamlamak.<\/p>\n\n\n\n

M\u00fc\u015fteri Deneyimini Bir \u00dcst Seviyeye Ta\u015f\u0131y\u0131n<\/h2>\n\n\n\n

Ma\u011fazalar iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131nda m\u00fc\u015fterileri \u00e7ekerler. \u015eeffaf kullanarak ileti\u015fim<\/a> ve g\u00f6rev y\u00f6netimi<\/a> yaz\u0131l\u0131m, ma\u011fazalar\u0131n temiz ve verimli bir \u015fekilde \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olman\u0131z\u0131 sa\u011flar. Tutarl\u0131 bir m\u00fc\u015fteri deneyimi, m\u00fc\u015fteri elde tutma a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemlidir. \u00d6zel G\u00fcvenlik G\u00f6revlisi<\/a>T\u00fcketici istihbarat raporuna g\u00f6re t\u00fcketicilerin 1'i, tek bir k\u00f6t\u00fc deneyimden sonra sevdikleri markadan uzakla\u015f\u0131yor.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Net ve \u00f6z standartlar\u0131n iletilmesi, bir m\u00fc\u015fterinin hangi yere giderse gitsin beklentilerini de\u011fi\u015ftirmek zorunda kalmamas\u0131 anlam\u0131na gelir. T\u00fcm \u00e7al\u0131\u015fanlar\u0131n (yar\u0131 zamanl\u0131, mevsimlik<\/a>, tam zamanl\u0131 ve franchise sahipleri) hizmet standartlar\u0131n\u0131 anlar ve bunlara uygun hizmet sunar.<\/p>\n\n\n\n

NASIL \u00d6L\u00c7\u00dcL\u00dcR<\/h3>\n\n\n\n

Ekiplerinizin g\u00f6rd\u00fc\u011f\u00fc i\u00e7erikleri y\u00f6netmenize, m\u00fc\u015fteri hizmetleri haberlerini, e\u011fitim videolar\u0131n\u0131, dosyalar\u0131 ve KPI'lar\u0131 payla\u015fman\u0131za olanak tan\u0131yan bir uygulama kullan\u0131n. Ma\u011fazalar\u0131n materyallerle etkile\u015fime girdi\u011fi zaman\u0131 size bildiren bir uygulama se\u00e7in. \u00d6rne\u011fin, Bindy's i\u00e7erik y\u00f6neticisi<\/a> ma\u011faza kullan\u0131c\u0131lar\u0131 bir g\u00f6nderinin tamam\u0131yla etkile\u015fime girdi\u011finde okundu bildirimi \u00fcretir. E-postan\u0131n aksine, ma\u011fazalar\u0131n t\u00fcm i\u00e7eri\u011fi inceleyip incelemedi\u011fini asla tahmin etmek zorunda kalmazs\u0131n\u0131z.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Ma\u011fazalar\u0131n\u0131z\u0131 denetleyin ve bir \u015fey standart de\u011filse, izlenebilir atay\u0131n g\u00f6revler<\/a> veya eylem planlar\u0131<\/a> belirli m\u00fc\u015fteri hizmetleri sorunlar\u0131n\u0131n \u00e7\u00f6z\u00fclmesini sa\u011flamak i\u00e7in \u00f6nerilerle.<\/p>\n\n\n\n

\u00d6l\u00e7\u00fcm \u0130\u015flemleri \u015eekillendirmeye Yard\u0131mc\u0131 Olur<\/h2>\n\n\n\n

Ka\u011f\u0131t \u00fczerindeki kontrol listelerini ortadan kald\u0131rd\u0131\u011f\u0131n\u0131zda ve Ma\u011faza denetimleri i\u00e7in Excel<\/a>, e\u011filimleri kolayl\u0131kla takip edebilirsiniz. Bu, ma\u011fazalar\u0131n ne zaman ve nerede iyile\u015fti\u011fini, geriledi\u011fini g\u00f6rmenize ve sorunlu alanlar\u0131 belirlemenize yard\u0131mc\u0131 olur. Do\u011fru verilerle, i\u015fletmenize ve markan\u0131z\u0131n itibar\u0131na zarar gelmeden \u00f6nce yan\u0131t vermek i\u00e7in programlar\u0131 ve standartlar\u0131 yeniden \u015fekillendirebilirsiniz.<\/p>\n\n\n\n

Se\u00e7mek bir \u00e7\u00f6z\u00fcm<\/a> trendleri herhangi bir cihazdan, herhangi bir yerden an\u0131nda ve kolayca takip edebilmeniz i\u00e7in yerle\u015fik raporlarla. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Standart i\u015fletme prosed\u00fcrlerine, pazarlama programlar\u0131na, sa\u011fl\u0131k ve g\u00fcvenlik direktiflerine ve kay\u0131p \u00f6nleme protokollerine uyum, bir perakende i\u015fletmesinin ba\u015far\u0131s\u0131 i\u00e7in olmazsa olmazd\u0131r. Programlar\u0131n ve marka standartlar\u0131n\u0131n zirvesinde kalan ma\u011fazalar daha verimli \u00e7al\u0131\u015f\u0131r ve daha iyi bir m\u00fc\u015fteri deneyimi sunar. Ancak bu kadar \u00e7ok \u015fey ya\u015fan\u0131rken, sadece standartlar\u0131 yay\u0131nlamak, bunlar\u0131n ... Ma\u011faza Uyumlulu\u011fu Neden ve Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005],"tags":[677174093,677174092,677173898,55665918,20386393,6995045],"class_list":["post-10706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-how-to-measure-compliance","tag-measure-compliance","tag-retail-audit","tag-store-compliance","tag-store-execution","tag-store-operations"],"yoast_head":"\nWhy and How to Measure Store Compliance<\/title>\n<meta name=\"description\" content=\"Here are 5 reasons why you should measure store compliance across all locations as well as how to level-up in-store execution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/tr\/magaza-uyumlulugu-neden-ve-nasil-olculur\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why and How to Measure Store Compliance\" \/>\n<meta property=\"og:description\" content=\"Here are 5 reasons why you should measure store compliance across all locations as well as how to level-up in-store execution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/tr\/magaza-uyumlulugu-neden-ve-nasil-olculur\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and 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Ancak cevap sizi \u015fa\u015f\u0131rtabilir. Yaz\u0131l\u0131m otomasyonunun i\u015f modeli, faaliyetlerinize ve tutars\u0131z risklere, y\u00fck\u00fcml\u00fcl\u00fcklere ve maliyetlere dayan\u0131r...","rel":"","context":""\u2b50 Best practices" i\u00e7inde","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/tr\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?fit=1200%2C578&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?fit=1200%2C578&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?fit=1200%2C578&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?fit=1200%2C578&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?fit=1200%2C578&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":197,"url":"https:\/\/blog.bindy.com\/tr\/mystery-shoppers-vs-district-manager-led-audits\/","url_meta":{"origin":10706,"position":5},"title":"\u2b50 Gizli M\u00fc\u015fteri ve B\u00f6lge M\u00fcd\u00fcr\u00fc Denetimi","author":"Bindy","date":"Temmuz 1, 2023","format":false,"excerpt":"Baz\u0131lar\u0131 buna bay\u0131l\u0131yor. Baz\u0131lar\u0131 ise yana\u015fm\u0131yor. Gizli M\u00fc\u015fteri'nin elbette destek\u00e7ileri oldu\u011fu kadar kar\u015f\u0131tlar\u0131 da var. Bu yaz\u0131da, gizli m\u00fc\u015fteri ile b\u00f6lge m\u00fcd\u00fcr\u00fc liderli\u011findeki de\u011ferlendirmeler aras\u0131ndaki temel farklar\u0131 ele al\u0131yoruz. Hadi ba\u015flayal\u0131m. B\u00f6lge m\u00fcd\u00fcr\u00fc liderli\u011findeki denetimler s\u00fcrece odaklan\u0131r. Bir gizli m\u00fc\u015fteri program\u0131\u2026","rel":"","context":""\u2b50 Best practices" i\u00e7inde","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/tr\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_760206478.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_760206478.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_760206478.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_760206478.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_760206478.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/10706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=10706"}],"version-history":[{"count":41,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/10706\/revisions"}],"predecessor-version":[{"id":65027,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/10706\/revisions\/65027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/10748"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=10706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=10706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=10706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}