{"id":1032,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1032"},"modified":"2024-11-15T13:42:22","modified_gmt":"2024-11-15T18:42:22","slug":"senin-deyiminle-gizli-musterilik-gercekten-ise-yaramiyor","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/tr\/in-your-words-mystery-shopping-doesnt-really-work\/","title":{"rendered":"Sizin S\u00f6zlerinizle\u2026Gizemli Al\u0131\u015fveri\u015f (Ger\u00e7ekten) \u0130\u015fe Yaram\u0131yor"},"content":{"rendered":"

Bindy k\u0131sa s\u00fcre \u00f6nce 49.000'den fazla perakende uzman\u0131ndan olu\u015fan perakende sat\u0131\u015f kitlesine a\u00e7\u0131k u\u00e7lu bir soru sordu: "Gizemli al\u0131\u015fveri\u015f programlar\u0131 i\u015fe yar\u0131yor mu?"<\/p>\n\n\n\n

\u00dcyeler hemen cevap verdi. Cevaplar, gizemli al\u0131\u015fveri\u015fte ezici bir \u015fekilde kar\u0131\u015f\u0131k veya d\u00fcped\u00fcz olumsuz. Baz\u0131lar\u0131 getirdi\u011fi i\u00e7g\u00f6r\u00fcleri \u00f6verken, \u00e7o\u011funluk gizli al\u0131\u015fveri\u015fin i\u015fe yaramad\u0131\u011f\u0131n\u0131 savunuyor. Hadi dalal\u0131m.<\/p>\n\n\n\n

gizemli m\u00fc\u015fteri kadar iyi<\/h2>\n\n\n\n

Gizli m\u00fc\u015fteriler her zaman perakende deneyimine sahip de\u011fildir<\/strong><\/p>\n\n\n\n

\n

\u201cBence en iyi gizli m\u00fc\u015fteriler perakende deneyimine sahip olanlar. Perakende deneyimi olmayan baz\u0131lar\u0131yla u\u011fra\u015ft\u0131m. \u201d \u2013 Cheryl Carter<\/p>\n\n\n\n

"Gizem d\u00fckkanlar\u0131, sadece onlar\u0131 yapmak i\u00e7in kiralanan insanlar kadar iyi ve g\u00fcvenilirdir\u2026. Tecr\u00fcbelerime g\u00f6re, kalite ve g\u00fcvenilirlik a\u00e7\u0131s\u0131ndan d\u00fczensizdirler. B\u00f6lge m\u00fcd\u00fcrleri i\u00e7in gizemli ma\u011fazan\u0131n en iyi yolu, y\u00f6nettikleri alan\u0131n d\u0131\u015f\u0131na \u00e7\u0131k\u0131p birbirlerinin ma\u011fazalar\u0131ndan al\u0131\u015fveri\u015f yapmakt\u0131r. Ne arayaca\u011f\u0131m\u0131z\u0131 biliyoruz ve \u00e7evrimi\u00e7i bir form doldurarak para kazanmak istemiyoruz. \u201d \u2013 Alicia Evans<\/p>\n<\/blockquote>\n\n\n\n

Gizli al\u0131\u015fveri\u015f yapanlar\u0131n al\u0131\u015fveri\u015f yapt\u0131klar\u0131 markayla e\u015fle\u015fmesi gerekir<\/strong><\/p>\n\n\n\n

\n

\u201cGizli M\u00fc\u015fterinin al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 markaya uygun bir m\u00fc\u015fteri olmas\u0131 gerekiyor\u201d \u2013 Karin Simmons<\/p>\n<\/blockquote>\n\n\n\n

Gizli m\u00fc\u015fteriler, al\u0131\u015fveri\u015f yapt\u0131klar\u0131 i\u015fle ilgili bir anlay\u0131\u015fa ihtiya\u00e7 duyar<\/strong><\/p>\n\n\n\n

\n

 \u201c\u0130\u015f hakk\u0131nda hi\u00e7bir \u015fey bilmeyen birinin bak\u0131\u015f a\u00e7\u0131s\u0131 olmas\u0131 gereken bir \u015fey de\u011fil!\u201d \u2013 Meryem F.<\/p>\n<\/blockquote>\n\n\n\n

Gizli m\u00fc\u015fteriler deneyimli ve e\u011fitimli bir g\u00f6ze sahip olmal\u0131d\u0131r. Bu genellikle personel, e\u011fitim ve b\u00fct\u00e7e sorunlar\u0131 nedeniyle ge\u00e7erli de\u011fildir.<\/strong><\/p>\n\n\n\n

\n

 \u201cGizli m\u00fc\u015fteri kaliteli bir insan olmal\u0131, i\u00e7inde bulundu\u011fu arenay\u0131 anlamal\u0131 ve birka\u00e7 dakika i\u00e7inde 25 \u015feyi g\u00f6rebilmelidir. Sorun \u015fu ki, \u015firketler operasyonel sorunlarla kar\u015f\u0131la\u015ft\u0131klar\u0131nda gizli m\u00fc\u015fteri istiyor ancak m\u00fcmk\u00fcn oldu\u011fu kadar az \u00f6deme yaparak fiyat\u0131 d\u00fc\u015f\u00fcrmek istiyorlar. Gizli al\u0131\u015fveri\u015f \u015farap veya puro gibidir, genellikle ne kadar \u00e7ok \u00f6derseniz o kadar iyi raporlar\/sonu\u00e7lar elde edersiniz. Az \u00f6dersen \u00e7ok \u015fey alamazs\u0131n. \u00c7\u00f6p i\u00e7eri. \u00c7\u00f6p d\u0131\u015far\u0131\u201d \u2013 Reggie Robertson<\/p>\n<\/blockquote>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Program\u0131n zaman al\u0131c\u0131 ve pahal\u0131 olan \u015firket hedefleriyle uyumlu hale getirilmesi gerekir.<\/h2>\n\n\n\n

Gizli al\u0131\u015fveri\u015fin \u015firket hedefleriyle uyumlu hale getirilmesi gerekiyor<\/strong><\/p>\n\n\n\n

\n

"Gizli m\u00fc\u015fteri, gizli m\u00fc\u015fteri program\u0131n\u0131n \u015firket hedefleriyle uyumlu olmad\u0131\u011f\u0131 s\u00fcrece, bu tamamen zaman kayb\u0131d\u0131r." \u2013James Sherman<\/p>\n<\/blockquote>\n\n\n\n

Gizli al\u0131\u015fveri\u015fin bu hedeflerle uyumlu kriterlere dayal\u0131 olmas\u0131 gerekir.<\/strong><\/p>\n\n\n\n

\n

"Sizin ve i\u015fletmeniz i\u00e7in \u00f6nemli olan m\u00fc\u015fteri hizmetleri unsurlar\u0131na i\u00e7eriden bir g\u00f6z atabilmeniz i\u00e7in al\u0131\u015fveri\u015f yapan ki\u015fi taraf\u0131ndan kullan\u0131lan kriterleri olu\u015fturmak sizin i\u00e7in \u00f6nemlidir" - Michelle Gronexk<\/p>\n<\/blockquote>\n\n\n\n

b\u00f6lge m\u00fcd\u00fcr\u00fc denetimleri ve m\u00fc\u015fteri anketleri kadar etkili olmayabilir<\/h2>\n\n\n\n
\n

 "Gizli m\u00fc\u015fteriye kontrol etmesi i\u00e7in \u00e7ok spesifik \u015feyler verilirse, bunlar etkili olabilir, ancak b\u00f6lge m\u00fcd\u00fcr\u00fc \u00f6nceden haber vermeden ziyaret ederek \u00e7ok daha k\u0131sa s\u00fcrede \u00e7ok daha fazla bilgi alabilir." \u2013 Gene Gillis<\/p>\n\n\n\n

"B\u00f6lge m\u00fcd\u00fcr\u00fcn\u00fcn i\u015f geli\u015ftirmenin \u00f6nemli bir par\u00e7as\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum ve i\u015fi geli\u015ftirmek i\u00e7in neyin gerekli oldu\u011fu konusunda harika geri bildirimler verebilir ve ko\u00e7luk yapabilir, ancak yaln\u0131zca ger\u00e7ek bir m\u00fc\u015fteri size d\u00fcr\u00fcst ve \u00f6nyarg\u0131s\u0131z geri bildirim verebilir." \u2013 Benoit Marinoff<\/p>\n\n\n\n

\u201c\u015eirketimiz bunlar\u0131 kullanmay\u0131 b\u0131rakt\u0131. Bunlar\u0131n etkisiz oldu\u011funu g\u00f6rd\u00fck. M\u00fc\u015fteri geri bildirim anketini kullanmay\u0131 tercih ettik. \u015eu ana kadar \u00e7ok daha etkili oldu. Daha \u00f6te; Habersiz bir y\u00f6netici ziyaretinin daha eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir bilgiler sunabilece\u011fi y\u00f6n\u00fcndeki \u00f6nceki iki g\u00f6r\u00fc\u015fe kat\u0131l\u0131yorum." \u2013 John Aldridge<\/p>\n\n\n\n

\u201cEtkisiz ve s\u0131kl\u0131kla manip\u00fcle ediliyor. Hizmet ve standartlar\u0131n en iyi g\u00f6stergeleri tutarl\u0131 turlar ve yorum kartlar\u0131d\u0131r\u201d \u2013 Robert Eric Farrell<\/p>\n<\/blockquote>\n\n\n\n

\"Her<\/a><\/figure>\n\n\n\n

Ma\u011faza y\u00fcr\u00fctme, bir perakendeci i\u00e7in temel bir yetkinliktir, bunu d\u0131\u015far\u0131dan temin etmeyin<\/h2>\n\n\n\n

Hi\u00e7 kimse i\u015fletmeyi kurulu\u015fun kendisinden daha iyi bilemez ve hi\u00e7 kimse markan\u0131n kendi en iyi uygulamalar\u0131n\u0131 payla\u015fma konusunda markan\u0131n kendi b\u00f6lge y\u00f6neticilerinden daha uygun de\u011fildir. Ma\u011faza i\u00e7i uygulama bir perakendeci i\u00e7in temel bir yetkinliktir; i\u015f s\u00fcreklili\u011fi ve uzun \u00f6m\u00fcr ad\u0131na, temel bir yetkinli\u011fi \u00fc\u00e7\u00fcnc\u00fc bir taraf\u0131n eline b\u0131rakmazs\u0131n\u0131z.  Bu nedenle, e\u011fer bir de\u011fer g\u00f6r\u00fcyorsan\u0131z gizli al\u0131\u015fveri\u015fi kullan\u0131n ancak onu oldu\u011fu gibi kabul edin: bir i\u00e7g\u00f6r\u00fc kayna\u011f\u0131, b\u00f6lge m\u00fcd\u00fcr\u00fc ziyaretlerinin yerine ge\u00e7ecek bir \u015fey de\u011fil<\/a>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n
\n

"Gizemli ma\u011fazalardaki m\u00fc\u015fteri yorumlar\u0131ndan ger\u00e7ekten \u00e7ok \u015fey kazand\u0131m ancak bunlar\u0131n, \u00f6zellikle s\u0131n\u0131rl\u0131 olarak yap\u0131l\u0131yorsa, bir ma\u011fazan\u0131n genel performans\u0131n\u0131 de\u011ferlendirmenin harika bir yolu oldu\u011funu d\u00fc\u015f\u00fcnm\u00fcyorum. Hepimiz i\u015fimize m\u00fc\u015fterinin bak\u0131\u015f a\u00e7\u0131s\u0131ndan bakmaktan bahsediyoruz ancak g\u00fcnl\u00fck operasyonlara kendinizi kapt\u0131rd\u0131\u011f\u0131n\u0131zda bu g\u00f6r\u00fcnd\u00fc\u011f\u00fcnden daha zor. Yeni bir bak\u0131\u015f a\u00e7\u0131s\u0131 elde etmek her zaman harikad\u0131r ancak onu oldu\u011fu gibi kabul etmelisiniz. \u2013Tim Eckerley<\/p>\n<\/blockquote>\n\n\n\n

D\u0130\u011eER PERAKENDE DENET\u0130M VE DENET\u0130M KAYNAKLARI<\/h2>\n\n\n\n

Bak\u0131n Perakende Denetimleri ve Tefti\u015fleri kategorisi<\/a> perakende denetimleri ve denetimleri i\u00e7in nas\u0131l yap\u0131l\u0131r ve en iyi uygulamalar i\u00e7in.<\/p>","protected":false},"excerpt":{"rendered":"

Bindy k\u0131sa s\u00fcre \u00f6nce 49.000'den fazla perakende profesyonelinden olu\u015fan bir perakende kitlesine a\u00e7\u0131k u\u00e7lu bir soru sordu: "Gizemli al\u0131\u015fveri\u015f programlar\u0131 i\u015fe yar\u0131yor mu?" \u00dcyeler hemen cevaplad\u0131. Gizemli al\u0131\u015fveri\u015f konusunda cevaplar ezici bir \u00e7o\u011funlukla kar\u0131\u015f\u0131k veya d\u00fcped\u00fcz olumsuz. Baz\u0131lar\u0131 getirdi\u011fi i\u00e7g\u00f6r\u00fcleri \u00f6verken, \u00e7o\u011funluk gizli al\u0131\u015fveri\u015fin i\u015fe yaramad\u0131\u011f\u0131n\u0131 savunuyor. Hadi dalal\u0131m. kadar iyi\u2026 Sizin S\u00f6zlerinizle\u2026Gizemli Al\u0131\u015fveri\u015f (Ger\u00e7ekten) \u0130\u015fe Yaram\u0131yor<\/span> yaz\u0131s\u0131n\u0131 okumaya devam et \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":62899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"The Truth About Mystery Shopping (It Doesn't Work)","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[14465791],"tags":[75439402,118649,55665360,677173901],"class_list":["post-1032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-audit","tag-field-audit-2","tag-mystery-shopper","tag-retail-audit-2","tag-retail-audit-software"],"yoast_head":"\nIn Your Words...Mystery Shopping Doesn't (Really) Work<\/title>\n<meta name=\"description\" content=\"The truth about mystery shopping - it doesn't work. No one knows the business better than the organization's teams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/tr\/senin-deyiminle-gizli-musterilik-gercekten-ise-yaramiyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In Your Words...Mystery Shopping Doesn't (Really) Work\" \/>\n<meta property=\"og:description\" content=\"The truth about mystery shopping - it doesn't work. 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Ayr\u0131ca, \u00fcr\u00fcn \u015firketleri b\u00fct\u00e7elerinin ortalama 19%'sini promosyon kampanyalar\u0131na harcarken, te\u015fhirlerin 40%'sinden az\u0131 do\u011fru \u015fekilde uygulan\u0131yor. 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Noel, geleneksel perakendeciler i\u00e7in \u00f6nemli olsa da (sadece ABD'de dekorasyon, parti, yiyecek ve hediyelere $1 trilyondan fazla harcama yap\u0131ld\u0131), ba\u015far\u0131l\u0131 bir d\u00f6rd\u00fcnc\u00fc \u00e7eyrek ge\u00e7irmek \u015fu anlama geliyor...","rel":"","context":""\u2744\ufe0f Seasonal" i\u00e7inde","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/tr\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":59894,"url":"https:\/\/blog.bindy.com\/tr\/why-bindy\/","url_meta":{"origin":1032,"position":5},"title":"\u2b50 Bindy Perakende Denetim ve G\u00f6rev Y\u00f6netimini Neden Kullanmal\u0131s\u0131n\u0131z?","author":"Bindy","date":"Nisan 10, 2023","format":false,"excerpt":"\u00d6nde gelen perakende ve konaklama markalar\u0131, marka standartlar\u0131n\u0131 ve programlar\u0131n\u0131 iletmek ve uygulamak, siteleri denetlemek ve g\u00f6rev g\u00f6ndermek i\u00e7in Bindy'yi kullan\u0131yor. Neden mi? Bu makale, Bindy perakende uygulamas\u0131n\u0131n m\u00fc\u015fteri deneyimi, pazarlama, zaman ve maliyet tasarrufu, sa\u011fl\u0131k ve g\u00fcvenlik, kay\u0131p \u00f6nleme ve ileti\u015fim alanlar\u0131ndaki i\u015f modelini ve yat\u0131r\u0131m getirisini ortaya koyuyor.","rel":"","context":""\u2b50 Best practices" i\u00e7inde","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/tr\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/1032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/comments?post=1032"}],"version-history":[{"count":28,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/1032\/revisions"}],"predecessor-version":[{"id":63590,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/posts\/1032\/revisions\/63590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media\/62899"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/media?parent=1032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/categories?post=1032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/tr\/wp-json\/wp\/v2\/tags?post=1032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}