How top retail and hospitality brands execute programs and standards on time, in full, at every site
Retailers who consistently score a marketing slam dunk during March Madness do so because they know their customers. These brands have spent time understanding who their customers are, where they engage and address the specific wants and needs of their target audience when they plan their March Madness marketing. To inspire your March Madness marketing … Continue reading 3 Industries that Slam Dunk March Madness
Use this sample checklist to create or update your wireless authorized retailer program across your retail locations. Checklists ensure that wireless authorized retailers merchandise and sell consistently with company standards and reseller contractual obligations. Regular audits help retailers and distributors be proactive and address issues before they become major problems. Audits also tend to cut … Continue reading Checklist for Wireless Authorized Retailers
It may be August, but if you work in the retail or CPG space, then your mind is probably in November or December (i.e. the holiday season) already. And if it isn’t, it’s high time to start thinking about the holidays. Brands across the board will surely bring their A-game to reach and convert shoppers, … Continue reading CPGs: 6 Steps to Ensure a Successful Holiday Season
Fact: CPG product launches are tough. According to I.R.I, more than 10,000 new products hit the retail shelves each year, but “less than 10 new launches capture more than $100 million in year-one sales.” If you’re a CPG firm looking to launch a new product, then your work is clearly cut out for you. How … Continue reading 5 Essential Components for a Successful In-Store CPG Launch
Having the ability to connect with consumers across various channels (i.e. physical retail stores, ecommerce, mobile, and social media) isn’t just a “nice to have.” It’s an absolute must. Make no mistake: your customers are using several channels to research, browse, and buy. Brands that want to stay competitive need to engage consumers at multiple … Continue reading 4 Tips to Help CPGs Create Brilliant Multi-Channel Campaigns
In-store merchandising programs that align with prominent sporting events can reap long-term wins for retailers and CPG brands. March Madness and NBA playoff promotions may run for a few weeks only, but they have year-round benefits. Let’s look at a few. In-store merchandising is a profits magnet Products selected for seasonal or promotional merchandising typically … Continue reading March Madness: The Thrill of Sports Merchandising Victory
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