{"id":969,"date":"2021-10-26T15:15:47","date_gmt":"2021-10-26T20:15:47","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=969"},"modified":"2024-11-29T10:08:13","modified_gmt":"2024-11-29T15:08:13","slug":"lexikon-for-detaljhandelsrevisioner-och-varumarkesstandarder","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/lexicon-for-retail-audits-and-brand-standards\/","title":{"rendered":"Lexicon of Retail Audits and Brand Standards"},"content":{"rendered":"

Varf\u00f6r ett lexikon?<\/h2>\n\n\n\n

M\u00e5nga branscher har sin egen vokabul\u00e4r f\u00f6r att beskriva de olika aspekterna och nyanserna av deras bransch. Detaljhandelsrevisioner (\u00e4ven kallade butiksvandringar eller butiksinspektioner) \u00e4r inget undantag.<\/p>\n\n\n\n

Detta \u00e4r lexikonet f\u00f6r detaljhandelsrevisioner<\/a>, detaljhandelsutf\u00f6rande<\/a> och varum\u00e4rkesstandarder<\/a>. Den \u00e4r baserad p\u00e5 Bindys interaktioner med \u00e5terf\u00f6rs\u00e4ljare och operat\u00f6rer med flera enheter. Kom g\u00e4rna med f\u00f6rslag p\u00e5 till\u00e4gg och f\u00f6rb\u00e4ttringar i kommentarerna.<\/p>\n\n\n\n

A<\/h1>\n\n\n\n

Handlingsplan<\/strong><\/p>\n\n\n\n

De handlingsplan<\/a> \u00e4r en m\u00f6jlighet att till\u00e4mpa korrigerande \u00e5tg\u00e4rder p\u00e5 problemomr\u00e5den. Den utser en person som ansvarar f\u00f6r att \u00e5tg\u00e4rda varje problem och ett m\u00e5ldatum. Handlingsplaner till\u00e5ter distriktschefer och butikspersonal att arbeta tillsammans, se varandras anteckningar och l\u00e4gga till sina egna. Det g\u00f6r att korrigeringar kan ske utan att det \u00e5drar sig stora tids- och arbetskostnader.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Granska<\/strong><\/p>\n\n\n\n

\u00c4ven k\u00e4nd som Field Audit, Store Walk, Store Evaluation.<\/p>\n\n\n\n

A detaljhandelsrevision<\/a> best\u00e5r av en distriktschef eller tredjepartsrevisor som kontrollerar efterlevnad p\u00e5 butiksniv\u00e5 med drift-, service-, s\u00e4kerhets- och\/eller handelsstandarder i vissa\/alla butiker. Revisioner genomf\u00f6rs vanligtvis under hela \u00e5ret och vid specifika tidpunkter vanligtvis f\u00f6r att f\u00f6rbereda och st\u00f6dja ett specifikt initiativ i butik eller s\u00e4songsprogram.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

B<\/h1>\n\n\n\n

B\u00e4sta praxis<\/strong><\/p>\n\n\n\n

Enligt Wikipedia<\/a>, en b\u00e4sta praxis \u00e4r "en metod eller teknik som konsekvent har visat resultat som \u00e4r \u00f6verl\u00e4gsna de som uppn\u00e5tts med andra medel, och som anv\u00e4nds som riktm\u00e4rke". B\u00e4sta metoder \u00e4r ryggraden i ett detaljhandelsprogram. De \u00e5terspeglas vanligtvis i inneh\u00e5llet i formul\u00e4ret\/formul\u00e4ren som anv\u00e4nds f\u00f6r butiksbes\u00f6k. B\u00e4sta praxis finns i allm\u00e4nhet f\u00f6r att \u00f6ka f\u00f6rs\u00e4ljningen, kundn\u00f6jdheten och\/eller h\u00e4lsa och s\u00e4kerhet samtidigt som man minskar kundklagom\u00e5l, f\u00f6rluster och risker.<\/p>\n\n\n\n

Varum\u00e4rkesstandarder<\/strong><\/p>\n\n\n\n

Varum\u00e4rkesstandarder<\/a> sp\u00e4nner \u00f6ver breda omr\u00e5den av ett detaljhandels- eller hotelln\u00e4tverk, inklusive varum\u00e4rke, kundservice, produktsortiment, f\u00f6redragna leverant\u00f6rer, merchandising, renlighet, m\u00e4nskliga resurser, s\u00e4kerhet, f\u00f6rlustf\u00f6rebyggande och brandf\u00f6rebyggande. De styr hur verksamheten ska presenteras, hur specifika m\u00e5l ska fullf\u00f6ljas och hur program ska implementeras.<\/p>\n\n\n\n

De flesta kundn\u00e4ra franchise-baserade grupper, s\u00e4rskilt inom branscher som g\u00e4stfrihet, matservice och detaljhandel, publicerar och distribuerar varum\u00e4rkesstandarder till sina franchisetagare och operat\u00f6rer.<\/p>\n\n\n\n

Varum\u00e4rkesstandarder som genomf\u00f6rs p\u00e5 r\u00e4tt s\u00e4tt g\u00f6r varje franchisetagare till en varum\u00e4rkesambassad\u00f6r.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

C<\/h1>\n\n\n\n

Kalibrering<\/strong><\/p>\n\n\n\n

Val, granskning och testning av revisionsformul\u00e4r f\u00f6r detaljhandeln med en exempelgrupp av anv\u00e4ndare och pilotbutiker f\u00f6re allm\u00e4n lansering. F\u00f6r mer information om kalibrering, se Retail Audit Calibration \u2013 Syfte och b\u00e4sta praxis<\/a>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Checklista<\/strong><\/p>\n\n\n\n

\u00c4ven k\u00e4nd som en Form.<\/p>\n\n\n\n

En checklista \u00e4r en samling objekt, grupperade efter sektioner, som kapslar in organisationens nuvarande standarder. Det skapas vanligtvis av en medlem av huvudkontoret. En checklista kan inneh\u00e5lla kopior, b\u00e4sta praxisbilder och bilagor. Flera checklistor kan finnas i systemet samtidigt, var och en kapslar in ett problemomr\u00e5de eller specifikt program, tidslinje och omfattning.<\/p>\n\n\n\n

F\u00f6r b\u00e4sta praxis och tips om hur du skapar en checklista, se Hur man bygger en checklista f\u00f6r f\u00e4ltgranskning<\/a><\/p>\n\n\n\n

Ser alla checklistor<\/a>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Sluten slinga<\/strong><\/p>\n\n\n\n

En helt\u00e4ckande process eller arbetsfl\u00f6de som identifierar, tilldelar och st\u00e4nger problem. En sluten process rapporterar inte bara problem, den underl\u00e4ttar hantering och st\u00e4ngning. En detaljhandelsrevisionsprocess som identifierar problem i butiken, tilldelar dem till individer och sp\u00e5rar dem genom slutf\u00f6rande\/st\u00e4ngning kallas i allm\u00e4nhet f\u00f6r en sluten process.<\/p>\n\n\n\n

Efterlevnad<\/strong><\/p>\n\n\n\n

Efterlevnad av varum\u00e4rkesstandarder som drift, service, f\u00f6rlustf\u00f6rebyggande, s\u00e4kerhets- eller handelsstandarder, b\u00e4sta praxis och f\u00f6retagspolicyer. Att skala en verksamhet med flera enheter samtidigt som man skyddar varum\u00e4rkets integritet och kundupplevelsen p\u00e5 varje plats kr\u00e4ver efterlevnadssp\u00e5rning och ett slutet arbetsfl\u00f6de.<\/p>\n\n\n\n

Kritiskt f\u00f6rem\u00e5l<\/strong><\/p>\n\n\n\n

Ofta anv\u00e4nds i livsmedelsbranschen, ett kritiskt objekt s\u00e4tter hela sektionens po\u00e4ng till noll, oavsett andra artiklar i sektionen, om den uppt\u00e4cks som icke-kompatibel under bes\u00f6ket. Kritiska f\u00f6rem\u00e5l kan anv\u00e4ndas n\u00e4rhelst en kunds eller medarbetares h\u00e4lsa och s\u00e4kerhet st\u00e5r p\u00e5 spel eller n\u00e4r aff\u00e4rskontinuiteten hotas av bristande efterlevnad.<\/p>\n\n\n\n

\"Att<\/a><\/figure>\n\n\n\n

D<\/h1>\n\n\n\n

Distriktschef<\/strong><\/p>\n\n\n\n

\u00c4ven k\u00e4nd som regionchef, omr\u00e5des\u00f6vervakare, franchisekonsult<\/p>\n\n\n\n

En distriktschef ansvarar f\u00f6r butiker i ett visst distrikt. Antalet platser i ett distrikt varierar beroende p\u00e5 bransch, plats och varum\u00e4rke, vanligtvis fr\u00e5n 5 till 30.<\/p>\n\n\n\n

En distriktschef \u00e4r en finansiell r\u00e5dgivare, en coach, en konsult, en tr\u00e4nare och ibland en disciplin\u00e4r. En distriktschef beh\u00f6ver kommunicera, utbilda, inspirera, assistera, verifiera och genomdriva. De \u00e4r l\u00e4nken mellan butikerna och huvudkontoret, huvudkontorets r\u00f6st i butikerna och butikernas r\u00f6st p\u00e5 huvudkontoret. Det \u00e4r en central roll, ryggraden i operationsapparaten.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

F\u00f6r n\u00e5gra roliga exempel p\u00e5 vad distriktschefer g\u00e5r igenom, l\u00e4s Distriktschefens dagb\u00f6cker.<\/a> Vi har ocks\u00e5 har tips f\u00f6r att bli en b\u00e4ttre distriktschef<\/a>.<\/p>\n\n\n\n

F<\/h1>\n\n\n\n

Form<\/strong><\/p>\n\n\n\n

\u00c4ven k\u00e4nd som detaljhandelschecklista, butikschecklista, distriktschefschecklista<\/p>\n\n\n\n

Ett formul\u00e4r \u00e4r en samling objekt, grupperade efter sektioner, som kapslar in organisationens nuvarande standarder. Det skapas vanligtvis av en medlem av huvudkontoret. Ett formul\u00e4r kan inneh\u00e5lla kopia, b\u00e4sta praxisbilder och bilagor. Flera former kan finnas i systemet samtidigt, var och en kapslar in ett omr\u00e5de av intresse eller specifikt program, tidslinje och omfattning.<\/p>\n\n\n\n

F\u00f6r b\u00e4sta praxis och tips om hur du skapar ett formul\u00e4r, se Hur man bygger en checklista f\u00f6r f\u00e4ltgranskning<\/a><\/p>\n\n\n\n

Form Builder<\/strong><\/p>\n\n\n\n

Verktyg som anv\u00e4nds f\u00f6r att skapa formul\u00e4r. I vissa revisionssystem f\u00f6r detaljhandeln<\/a>, formul\u00e4r kan skapas online med hj\u00e4lp av formul\u00e4rbyggaren, eller offline, i Excel och sedan laddas upp till systemet.<\/p>\n\n\n\n

jag<\/h1>\n\n\n\n

Utf\u00f6rande i butik<\/strong><\/p>\n\n\n\n

Handlingen att faktiskt implementera och genomf\u00f6ra program, direktiv och standarder enligt huvudkontorets riktlinjer. L\u00e4s mer om detaljhandelsutf\u00f6rande<\/a>.<\/p>\n\n\n

\n
\"Distriktschef<\/a><\/figure>\n<\/div>\n\n\n

P<\/h1>\n\n\n\n

Fotoverifiering<\/strong><\/p>\n\n\n\n

Fotoverifiering inom en detaljhandelsrevision b\u00f6r vara 3-lagers. Best practice-foton kan bifogas till ett objekt p\u00e5 formul\u00e4rniv\u00e5 f\u00f6r att visa f\u00f6r revisorn vad som f\u00f6rv\u00e4ntas. Foto kan ocks\u00e5 tas och associeras med ett f\u00f6rem\u00e5l under revisionen. Slutligen, om en artikel visar sig vara icke-kompatibel, kan den anst\u00e4llde som markerar den som fixerad i handlingsplanen associera ett foto som bevis p\u00e5 att artikeln nu \u00e4r kompatibel.<\/p>\n\n\n\n

R<\/h1>\n\n\n\n

Realtid<\/strong><\/p>\n\n\n\n

Ett realtidssystem hanterar all verksamhet, fr\u00e5n datainsamling till rapportering, i realtid. \u00c4ven om de generellt \u00e4r \u00f6verl\u00e4gsna batch-tid-system eller system som f\u00f6rlitar sig p\u00e5 datasynkronisering mellan klient och server, kr\u00e4ver realtidsservrar en fungerande dataanslutning under hela bes\u00f6ket. Ett realtidssystem kan anv\u00e4nda en tr\u00e5dbunden internetanslutning, WiFi , Bluetooth eller 3G\/4G-operat\u00f6rssignal eller en kombination.<\/p>\n\n\n\n

Revisionsprogramvara f\u00f6r detaljhandeln<\/strong><\/p>\n\n\n\n

Revisionsprogramvara f\u00f6r detaljhandeln<\/a> automatiserade processen att genomf\u00f6ra detaljhandelsrevisioner. I genomsnitt sparar \u00e5terf\u00f6rs\u00e4ljare 2 timmar och 25 minuter <\/a>per granskning n\u00e4r de byter fr\u00e5n en pappers-\/excelprocess till revisionsprogramvara f\u00f6r detaljhandeln.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Detaljhandelsutf\u00f6rande<\/strong><\/p>\n\n\n\n

Detaljhandelsutf\u00f6rande<\/a> \u00e4r upps\u00e4ttningen av praxis och m\u00f6jligg\u00f6rande teknologier som ansvarar f\u00f6r en fullst\u00e4ndig och snabb implementering av butiksprogram, standarder och direktiv p\u00e5 butiksniv\u00e5. Detta involverar vanligtvis f\u00f6rs\u00e4ljningsutf\u00f6rande, f\u00f6rlustf\u00f6rebyggande utf\u00f6rande och operationsutf\u00f6rande.<\/p>\n\n\n\n

Avkastning p\u00e5 investeringar<\/strong><\/p>\n\n\n\n

Den f\u00f6rv\u00e4ntade ekonomiska avkastningen p\u00e5 investeringen, aka kostnaden f\u00f6r att lansera och driva ett detaljhandelsrevisionsprogram. F\u00f6r mer information om kostnaden och ROI f\u00f6r ett detaljhandelsrevisionsprogram, se Hur mycket kostar f\u00e4ltrevisioner egentligen? <\/a><\/p>\n\n\n\n

S<\/h1>\n\n\n\n

G\u00f6ra<\/strong><\/p>\n\n\n\n

En po\u00e4ng anv\u00e4nds vanligtvis som en representation p\u00e5 h\u00f6g niv\u00e5 av en butiks \u00f6vergripande prestanda med 80\/85 som allm\u00e4nt anses vara ett "godk\u00e4nt". Om ett po\u00e4ngv\u00e4rde har tilldelats formul\u00e4robjekt, ber\u00e4knas en po\u00e4ng automatiskt i slutet av bes\u00f6ket.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Sign-off<\/strong><\/p>\n\n\n\n

\u00c4ven k\u00e4nd som elektronisk signatur<\/p>\n\n\n\n

En visit sign-off \u00e4r en typ av elektronisk signatur. Det ger butikschefen, franchisetagaren eller operat\u00f6ren chansen att bekr\u00e4fta att bes\u00f6ket verkligen \u00e4gde rum p\u00e5 angivna butik, datum och tid. \u00c4ven om anv\u00e4ndaren som loggar av kanske inte \u00e4ndrar bes\u00f6ket, kan han\/hon kommentera bes\u00f6ket. Att avskriva ett bes\u00f6k "l\u00e5ser" det i allm\u00e4nhet fr\u00e5n ytterligare \u00e4ndringar.<\/p>\n\n\n\n

W<\/h1>\n\n\n\n

Arbetsfl\u00f6de<\/strong><\/p>\n\n\n\n

Ett arbetsfl\u00f6de \u00e4r en sekvens av steg som kr\u00e4vs f\u00f6r att uppn\u00e5 ett visst resultat. Revisionsprogramvara f\u00f6r detaljhandeln<\/a> till\u00e5ter organisationen att bygga arbetsfl\u00f6den som \u00e4r specifika f\u00f6r varje bransch och syfte. Anpassade arbetsfl\u00f6den kan skapas genom att kontrollera \u00e5tkomstkontroll, rekommendationer f\u00f6r handlingsplaner, anv\u00e4ndarmeddelanden och mer<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Varf\u00f6r ett lexikon? M\u00e5nga branscher har sin egen vokabul\u00e4r f\u00f6r att beskriva de olika aspekterna och nyanserna av deras bransch. Detaljhandelsrevisioner (\u00e4ven kallade butiksvandringar eller butiksinspektioner) \u00e4r inget undantag. Detta \u00e4r lexikonet f\u00f6r detaljhandelsrevisioner, detaljhandelsutf\u00f6rande och varum\u00e4rkesstandarder. Den \u00e4r baserad p\u00e5 Bindys interaktioner med \u00e5terf\u00f6rs\u00e4ljare med verksamhet och varum\u00e4rkesstandard ... Forts\u00e4tt l\u00e4sa Lexicon of Retail Audits and Brand Standards<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Retail Audit Lexicon","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174230,14465791],"tags":[677174208,55665360,677173901,22621804],"class_list":["post-969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-standards","category-retail-audit","tag-brand-standards","tag-retail-audit-2","tag-retail-audit-software","tag-retail-execution"],"yoast_head":"\nLexicon of Retail Audits and Brand Standards<\/title>\n<meta name=\"description\" content=\"This is the lexicon for retail audits, retail execution and brand standards. 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