{"id":8447,"date":"2021-10-26T15:16:15","date_gmt":"2021-10-26T19:16:15","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=8447"},"modified":"2024-11-28T09:13:51","modified_gmt":"2024-11-28T14:13:51","slug":"fallstudie-hur-en-nationell-franchisegivare-hjalper-franchisetagare-under-covid-19","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/","title":{"rendered":"\ud83d\udcda Fallstudie: Hur en nationell franchisegivare anv\u00e4nde Bindy f\u00f6r att hj\u00e4lpa 1 200 franchisetagare under Covid-19"},"content":{"rendered":"

Covid-19 var m\u00f6jligen den st\u00f6rsta st\u00f6rningen av detaljhandeln som m\u00e5nga n\u00e5gonsin har sett. \u00c5terf\u00f6rs\u00e4ljare har dock m\u00f6tt sv\u00e5ra tider och katastrofer tidigare. Hur tog de sig ur den h\u00e4r r\u00f6ran? Som den aff\u00e4rsrecension fr\u00e5n Harvard<\/a> noterar att det b\u00e4sta svaret p\u00e5 en kris \u00e4r att b\u00f6rja med m\u00e4nniskorna. N\u00e5 ut, k\u00e4nn empati och samla information om din franchisetagares personliga och ekonomiska v\u00e4lbefinnande. <\/p>\n\n\n\n

H\u00e4r \u00e4r hur en nationell franchisegivare f\u00f6r personliga tj\u00e4nster anv\u00e4nder Bindy f\u00f6r att n\u00e5 ut och hj\u00e4lpa sina franchisetagare \u00f6ver hela USA.<\/p>\n\n\n\n

KUND<\/strong><\/h2>\n\n\n\n

Nationell franchisegivare f\u00f6r personliga tj\u00e4nster med 1 200+ franchisest\u00e4llen i hela USA.<\/p>\n\n\n\n

Utmaning<\/strong><\/h2>\n\n\n\n

N\u00e4r Covid-19 b\u00f6rjade, beh\u00f6vde franchisegivaren ett s\u00e4tt att n\u00e5 ut till 1 200+ franchiseplatser. Franchisegivaren ville f\u00f6rst\u00e5 hur franchisetagare hanterade covid-19-krisen b\u00e5de personligt och aff\u00e4rsm\u00e4ssigt. Franchisegivaren beh\u00f6vde ocks\u00e5 samla information om franchisetagares mest akuta behov, erbjuda st\u00f6d och hj\u00e4lpa dem att f\u00f6rbereda sig f\u00f6r \u00e5ter\u00f6ppning.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Att anv\u00e4nda e-post eller Excel f\u00f6r denna typ av initiativ skulle vara f\u00f6r l\u00e5ngsamt. Dessutom, om franchisegivaren anv\u00e4nde e-post eller Excel f\u00f6r att registrera svar, skulle de d\u00e5 beh\u00f6va sammanst\u00e4lla svar och bygga trender \u00f6ver 1 200+ platser, vilket \u00e4r tidskr\u00e4vande och felben\u00e4get. I en tid n\u00e4r situationen f\u00f6r\u00e4ndras varje timme och huvudkontoret beh\u00f6ver samla in information och svara snabbt, var det helt enkelt inte ett alternativ att anv\u00e4nda e-post och Excel.<\/p>\n\n\n\n

Ist\u00e4llet anv\u00e4nde franchisegivaren Bindy.<\/p>\n\n\n\n

UTF\u00d6RANDE AV L\u00d6SNING<\/strong><\/h2>\n\n\n\n

Franchisegivaren skapade snabbt ett nytt, anpassat formul\u00e4r\/checklista med hj\u00e4lp av Bindys formul\u00e4rbyggare. Checklistan distribuerades till revisorernas mobil-, surfplatta- och PC-appar i realtid. Revisorer anv\u00e4nde checklistan f\u00f6r att ringa franchisetagare och dokumentera svar fr\u00e5n franchisetagare (franchisetagare kan ocks\u00e5 fylla i formul\u00e4ret p\u00e5 sin mobil, surfplatta eller dator). Huvudkontoret kan k\u00f6ra rapporter i realtid f\u00f6r att sp\u00e5ra trender, aggregera och m\u00e4ta sm\u00e4rtpunkter och f\u00f6rst\u00e5 hur man b\u00e4st st\u00f6djer sina franchisetagare.<\/p>\n\n\n\n

\"Om<\/a><\/figure>\n\n\n\n

Med det h\u00e4r formul\u00e4ret hj\u00e4lper franchisegivaren franchisetagare att f\u00f6rst\u00e5 hur de kan forts\u00e4tta att f\u00e5 kontakt med kunder, st\u00e4nga butiker p\u00e5 ett s\u00e4kert s\u00e4tt, ans\u00f6ka om bidrag och l\u00e4ttnader, anv\u00e4nda korrekt HR-praxis om de beh\u00f6ver sl\u00e4ppa anst\u00e4llda och planera f\u00f6r \u00e5ter\u00f6ppning.<\/p>\n\n\n\n

F\u00f6r mer, se v\u00e5r blogg: Franchising i detaljhandeln \u2013 7 s\u00e4tt HQ kan st\u00f6dja franchisetagare<\/a><\/p>\n\n\n\n

Dessutom m\u00e5ste franchisegivare f\u00f6rst\u00e5 den fulla omfattningen av p\u00e5verkan i sin verksamhet. Har franchisetagare kassafl\u00f6det f\u00f6r att uppr\u00e4tth\u00e5lla platsen? Vilka franchisetagare har b\u00e4st f\u00f6ruts\u00e4ttningar att \u00f6ppna igen och n\u00e4r? Vem har sagt upp personal? Har franchisetagare ans\u00f6kt om l\u00e4ttnad, f\u00f6rhandlat hyresavtal, etc...<\/p>\n\n\n\n

Med Bindy kan checklistan uppdateras regelbundet och omedelbart omplaceras n\u00e4r situationen f\u00f6r\u00e4ndras. Eftersom Bindy har en inbyggd "gjord f\u00f6r detaljhandel"-hierarki, \u00e4r franchisetagarens data tystad f\u00f6r att skydda konfidentialitet och synlighet.<\/p>\n\n\n\n

Franchisegivaren kan filtrera samlad data efter stat eller region f\u00f6r att f\u00e5 en b\u00e4ttre f\u00f6rst\u00e5else f\u00f6r vad franchisetagare st\u00e5r inf\u00f6r, var och n\u00e4r, och implementera relevant support i enlighet med detta. N\u00e4r de checkar in med franchisetagare erbjuder revisorer coachning f\u00f6r att hj\u00e4lpa franchisetagare medan platser \u00e4r st\u00e4ngda och f\u00f6r att f\u00f6rbereda f\u00f6r \u00e5ter\u00f6ppning.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Sammanfattning <\/strong><\/h2>\n\n\n\n

\u00c4ven n\u00e4r butiker \u00e4r st\u00e4ngda beh\u00f6ver franchisetagare veta att de har st\u00f6d fr\u00e5n huvudkontoret. Eftersom situationen kan variera beroende p\u00e5 region och stat \u00e4r det viktigt f\u00f6r huvudkontoret att f\u00f6rst\u00e5 specifika behov och svara efter verkligheten p\u00e5 varje marknad\/l\u00e4n.<\/p>\n\n\n\n

Kommunikation och f\u00f6rm\u00e5gan att snabbt samla in data \u00e4r nyckeln f\u00f6r att reagera p\u00e5 och \u00f6verleva en kris.<\/p>\n\n\n\n

Med Bindy kan franchisegivare, verksamhets- och distriktschefer skapa anpassade formul\u00e4r och checklistor f\u00f6r att n\u00e5 ut till franchisetagare och butiker. Franchisetagare kan ocks\u00e5 sj\u00e4lvutv\u00e4rdera och huvudkontoret kan s\u00f6ka och filtrera den samlade informationen f\u00f6r att se vilka behov som \u00e4r mest pressande.<\/p>","protected":false},"excerpt":{"rendered":"

Covid-19 var m\u00f6jligen den st\u00f6rsta st\u00f6rningen av detaljhandeln som m\u00e5nga n\u00e5gonsin har sett. \u00c5terf\u00f6rs\u00e4ljare har dock m\u00f6tt sv\u00e5ra tider och katastrofer tidigare. Hur tog de sig ur den h\u00e4r r\u00f6ran? Som Harvard Business Review noterar \u00e4r det b\u00e4sta svaret p\u00e5 en kris att b\u00f6rja med m\u00e4nniskorna. N\u00e5 ut, k\u00e4nn empati och samla information om din... Forts\u00e4tt l\u00e4sa \ud83d\udcda Fallstudie: Hur en nationell franchisegivare anv\u00e4nde Bindy f\u00f6r att hj\u00e4lpa 1 200 franchisetagare under Covid-19<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[15241],"tags":[677174002,677174003,677174004],"class_list":["post-8447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-covid19","tag-franchisee-support","tag-franchisor"],"yoast_head":"\n\ud83d\udcda 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