{"id":7784,"date":"2021-10-26T15:16:12","date_gmt":"2021-10-26T20:16:12","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7784"},"modified":"2024-11-05T14:23:36","modified_gmt":"2024-11-05T19:23:36","slug":"5-verkligheter-som-driver-kundernas-kopbeslut","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/5-realities-driving-customer-buying-decisions\/","title":{"rendered":"5 verkligheter som driver kundens k\u00f6pbeslut"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Oavsett om du handlar online, promenerar genom butiker eller surfar p\u00e5 sociala medier, \u00e4r det rimligt att s\u00e4ga att v\u00e4gen till k\u00f6p inte \u00e4r vad den brukade vara. S\u00e5 vad formar kundernas k\u00f6pbeslut? Och \u00e4nnu viktigare, hur kan handlare b\u00e4ttre f\u00f6rst\u00e5 en kunds v\u00e4g till k\u00f6p s\u00e5 att de kan \u00f6ka butiksf\u00f6rs\u00e4ljningen?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-buying-decision-process\">K\u00f6pbeslutsprocessen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beslutsprocessen f\u00f6r kundens k\u00f6p \u00e4r en upplevelse som kunderna g\u00e5r igenom f\u00f6r att identifiera vilka transaktioner de kommer att g\u00f6ra. Processen b\u00f6rjar n\u00e4r kunden inser att de har ett behov\/\u00f6nskem\u00e5l och slutar efter att kunden gjort k\u00f6pet och funderar p\u00e5 om k\u00f6pet verkligen uppfyller deras behov\/\u00f6nskem\u00e5l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e4gen till k\u00f6p, ses ocks\u00e5 som en analys av produkter och tj\u00e4nster, inkluderar \u00f6verv\u00e4gande av m\u00e5nga variabler som tillg\u00e4ngliga produktiterationer, var man kan k\u00f6pa fr\u00e5n och hur man k\u00f6per. I k\u00e4rnan analyserar denna process varukostnaden, bekv\u00e4mligheten med k\u00f6pupplevelsen, samt tillfredsst\u00e4llelsen under hela k\u00f6presan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e4r du reflekterar \u00f6ver dina egna preferenser om vad och var du ska k\u00f6pa, vad sticker ut mest? Var har du handlat som varit mest minnesv\u00e4rd? Och varf\u00f6r \u00e5terv\u00e4nder du till en \u00e5terf\u00f6rs\u00e4ljare mot en annan igen och igen och igen?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e4gen till k\u00f6p \u00e4r inte en rak v\u00e4g som styr alla kunder \u00e5t ett h\u00e5ll. \u00c5terf\u00f6rs\u00e4ljare beh\u00f6ver k\u00e4nna till och f\u00f6rst\u00e5 de olika detaljhandelsverkligheterna som p\u00e5verkar kundernas k\u00f6pbeslut. H\u00e4r \u00e4r de fem b\u00e4sta.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-attachment-id=\"58783\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/visual-merchandising-checklist\/bindy-statment-ads_top-secret-button-ad-1080x1080-03\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Stop leaving money on the table with poorly executed merchandising\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-1024x1024.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-1024x1024.png\" alt=\"Sluta l\u00e4mna pengar p\u00e5 bordet med d\u00e5ligt utf\u00f6rd merchandising\" class=\"wp-image-58783\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-1024x1024.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-300x300.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-150x150.png?crop=1 150w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-768x768.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-800x800.png?crop=1 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-400x400.png?crop=1 400w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-200x200.png?crop=1 200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-700x700.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-100x100.png?crop=1 100w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-50x50.png?crop=1 50w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-convenience\"><strong>1. Bekv\u00e4mlighet<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bekv\u00e4mlighet betyder olika saker f\u00f6r olika kunder, inklusive vad de vill ha, var de vill k\u00f6pa det, hur de vill ha det levererat till dem och hur de planerar att betala f\u00f6r det. Det som \u00e4r viktigast f\u00f6r \u00e5terf\u00f6rs\u00e4ljare att f\u00f6rst\u00e5 \u00e4r att bekv\u00e4mlighet blir allt viktigare f\u00f6r konsumenterna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c5terf\u00f6rs\u00e4ljare m\u00e5ste komma in p\u00e5 sina unika konsumentvanor och f\u00f6rv\u00e4ntningar f\u00f6r att identifiera vilka deras kunders f\u00f6redragna val av bekv\u00e4mlighet \u00e4r och sedan appellera till dessa preferenser under hela k\u00f6pprocessen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e5 vad betyder &quot;bekv\u00e4mlighet&quot; f\u00f6r dina kunder? \u00c4r det att inf\u00f6rliva BOPIS i din butiksstrategi, integrera teknikbaserade betalningar i dina betalningsalternativ eller skapa en kundservicestrategi som sticker ut bland dina konkurrenter? Oavsett vad det \u00e4r, se till att prioritera bekv\u00e4mlighet n\u00e4r du planerar din kundkommunikation, kundmarknadsf\u00f6ring och kundtj\u00e4nstprogram.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"623\" data-attachment-id=\"8788\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/shutterstock_1603893637\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_1603893637-1388721865-1587046702214.jpg\" data-orig-size=\"1920,1168\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_1603893637\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_1603893637-1388721865-1587046702214-1024x623.jpg\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_1603893637-1388721865-1587046702214-1024x623.jpg\" alt=\"\" class=\"wp-image-8788\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_1603893637-1388721865-1587046702214-1024x623.jpg 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_1603893637-1388721865-1587046702214-300x183.jpg 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_1603893637-1388721865-1587046702214-768x467.jpg 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_1603893637-1388721865-1587046702214-1536x935.jpg 1536w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_1603893637-1388721865-1587046702214-2048x1246.jpg 2048w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_1603893637-1388721865-1587046702214-1200x730.jpg 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_1603893637-1388721865-1587046702214-700x426.jpg 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_1603893637-1388721865-1587046702214-2000x1217.jpg 2000w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_1603893637-1388721865-1587046702214-657x400.jpg 657w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_1603893637-1388721865-1587046702214.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-engagement\"><strong>2. Engagemang &nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00e5t oss inse det \u2013 kunderna handlar f\u00f6r b\u00e5de \u00e4ndam\u00e5l och underh\u00e5llning. Oavsett om det \u00e4r f\u00f6r att de <em>beh\u00f6ver <\/em>ett par nya jeans eller f\u00f6r att de <em>vilja <\/em>ett par nya jeans, verkligheten \u00e4r att kunderna uppskattar att bli underh\u00e5llna p\u00e5 v\u00e4gen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Detta kan komma i form av att leverera insiktsfull produktinformation, interaktiva butiksupplevelser, humoristiskt inneh\u00e5ll i sociala medier, st\u00f6djande kundservice i butik, lojalitetsprogram, hj\u00e4lpsamma chat-bots online och till och med genom personlig marknadsf\u00f6ring via e-post och sms.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shoppers_works_here_800.png\" alt=\"\" class=\"wp-image-12794\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I slut\u00e4ndan \u00e4r m\u00e5let h\u00e4r enkelt... f\u00e5 kontakt med dina kunder. Men g\u00f6r inga misstag, det \u00e4r inte l\u00e4tt att \u00e5stadkomma. H\u00e5ll din kunds uppm\u00e4rksamhet genom att st\u00f6dja dem i varje steg i deras k\u00f6pprocess.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-options\"><strong>3. Alternativ <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kunder gillar alternativ vid varje steg p\u00e5 v\u00e4gen till k\u00f6p. Fr\u00e5n var de uppt\u00e4cker produkter \u2013 till exempel genom webbplatser, sociala medier, e-postmarknadsf\u00f6ring och reklam \u2013 till hur produkterna presenteras och till och med utbudet av tillg\u00e4ngliga betalningsalternativ. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genom att erbjuda olika fraktalternativ som gratis och leverans samma dag kan du locka kunder till din webbutik. I sj\u00e4lva verket, <a href=\"https:\/\/capitaloneshopping.com\/research\/free-shipping-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">93%<\/a> av konsumenterna k\u00f6per ytterligare varor f\u00f6r att uppfylla minimikravet f\u00f6r fri frakt. N\u00e4r du engagerar kunder genom sin k\u00f6presa \u00e4r det viktigt att erbjuda en m\u00e4ngd olika alternativ f\u00f6r att tilltala varje kunds behov och \u00f6nskem\u00e5l.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" data-attachment-id=\"7427\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/compliantia-banner-ads-jan-2020-v8-5\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Compliantia - Banner Ads - Jan 2020 - v8&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Compliantia &amp;#8211; Banner Ads &amp;#8211; Jan 2020 &amp;#8211; v8\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6-1024x535.jpg\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png\" alt=\"Bindy \u2013 Bannerannonser \u2013 januari 2020 \u2013 v8\" class=\"wp-image-7427\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-trust\"><strong>4. Lita p\u00e5<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kunder har mer tillg\u00e5ng till varum\u00e4rken \u00e4n n\u00e5gonsin tidigare, och i slut\u00e4ndan mer tillg\u00e5ng till vad andra tycker om ett varum\u00e4rke. Fr\u00e5n att f\u00e5 peer-feedback via recensionssajter som Yelp, Google eller till och med en \u00e5terf\u00f6rs\u00e4ljares egen webbplats som erbjuder vittnesm\u00e5l till att kommentera med fr\u00e4mlingar p\u00e5 sociala medier om en produkt eller ett varum\u00e4rke. Idag kan fler konsumenter s\u00f6ka produkt- och \u00e5terf\u00f6rs\u00e4ljarinsikter fr\u00e5n externa r\u00f6ster f\u00f6r att navigera i sina k\u00f6pbeslut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00e5 grund av detta \u00e4r det avg\u00f6rande att \u00e5terf\u00f6rs\u00e4ljare med tillf\u00f6rsikt levererar exceptionell service s\u00e5 att deras rykte f\u00f6ljer dem positivt varhelst deras kunder interagerar med dem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dessutom b\u00f6r \u00e5terf\u00f6rs\u00e4ljare s\u00e4kerst\u00e4lla korrekta och l\u00e4ttillg\u00e4ngliga kontaktuppgifter tillsammans med direktl\u00e4nkar p\u00e5 alla plattformar som deras verksamhet granskas eller n\u00e4mns. Genom att till\u00e5ta potentiella kunder att enkelt ansluta till ditt varum\u00e4rke b\u00e5de online och i butik kan du f\u00f6rb\u00e4ttra kundernas engagemang och f\u00f6rtroende.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sist, om n\u00e5got g\u00e5r fel, se till att dina kunder vet hur de kommer i kontakt med dig f\u00f6r hj\u00e4lp (och andra fr\u00e5gor).<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<a href=\"https:\/\/twitter.com\/Nike\/status\/1263195428780232708\" rel=\"nofollow\">https:\/\/twitter.com\/Nike\/status\/1263195428780232708<\/a>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-price\"><strong>5. Pris <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6verraskning. \u00d6verraskning. Eller inte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ja, priset spelar roll. Men det \u00e4r inte bara kostnaden f\u00f6r produkter som driver kundernas uppm\u00e4rksamhet utan snarare en kombination av kostnaden f\u00f6r produkter och upplevelsen av att k\u00f6pa dem som kollektivt p\u00e5verkar kundernas uppm\u00e4rksamhet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Med detta i \u00e5tanke, fundera \u00f6ver hur prispunkterna f\u00f6r de produkter du s\u00e4ljer st\u00e4mmer \u00f6verens med den k\u00f6pprocess som kunderna upplever i din butik. J\u00e4mf\u00f6r dessutom dessa upplevelser med dina konkurrenter och samma produkter som s\u00e4ljs. N\u00e4r du tittar p\u00e5 dessa detaljer ur dessa perspektiv, passar priset b\u00e5de upplevelsen och produkten?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"final-thoughts\">Slutgiltiga tankar\u2026<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Som \u00e5terf\u00f6rs\u00e4ljare \u00e4r det viktigt att ha ett kritiskt \u00f6ga p\u00e5 varje steg i kundresan. Fr\u00e5n var deras s\u00f6kning efter en produkt b\u00f6rjar, till produktalternativen, interaktionen de har med personalen i din butik och s\u00e5 mycket mer, varje detalj \u00e4r viktig. \u00c4ven om detta inte \u00e4r nytt, kan s\u00e4ttet du tolkar och svarar p\u00e5 varje detalj vara den avg\u00f6rande faktorn f\u00f6r var kunder v\u00e4ljer att spendera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Om f\u00f6rfattaren:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"803\" data-attachment-id=\"5716\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/rm-nlreyhle_headshot_2019-1\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/rm-nlreyhle_headshot_2019-1-1-e1552078223175.jpg\" data-orig-size=\"800,803\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"RM-NLReyhle_Headshot_2019 (1)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/rm-nlreyhle_headshot_2019-1-1-e1552078223175.jpg\" src=\"https:\/\/i1.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/rm-nlreyhle_headshot_2019-1-1-e1552078223175.jpg?zoom=0.8999999761581421&amp;resize=217%2C213&amp;ssl=1\" alt=\"RM-NLReyhle_Headshot_2019 (1)\" class=\"wp-image-5716\" style=\"width:169px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><em>Nicole Leinbach Reyhle \u00e4r grundare av&nbsp;<a href=\"https:\/\/retailminded.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retailminded<\/a>&nbsp;och f\u00f6rfattaren till&nbsp;<a href=\"https:\/\/retailminded.com\/retail-101-the-book\/#.XhiKRshKiUk\" target=\"_blank\" rel=\"noreferrer noopener\">Detaljhandel 101<\/a>. Hon \u00e4r en frekvent bidragsgivare till The Today Show, Forbes och \u00e4r talesperson f\u00f6r American Express Small Business Saturday. Reyhle \u00e4r erk\u00e4nd som en Top 10 retail thought leader fr\u00e5n Vend och en detaljhandels &quot;futurist&quot; f\u00f6r IBM.&nbsp;<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Oavsett om du handlar online, promenerar genom butiker eller surfar p\u00e5 sociala medier, \u00e4r det rimligt att s\u00e4ga att v\u00e4gen till k\u00f6p inte \u00e4r vad den brukade vara. S\u00e5 vad formar kundernas k\u00f6pbeslut? Och \u00e4nnu viktigare, hur kan handlare b\u00e4ttre f\u00f6rst\u00e5 en kunds v\u00e4g till k\u00f6p s\u00e5 att de kan \u00f6ka butiksf\u00f6rs\u00e4ljningen? K\u00f6pbeslutsprocessen... <a href=\"https:\/\/blog.bindy.com\/sv\/5-realities-driving-customer-buying-decisions\/\" class=\"more-link\">Forts\u00e4tt l\u00e4sa <span class=\"screen-reader-text\">5 verkligheter som driver kundens k\u00f6pbeslut<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[396542],"tags":[677173969,677173963,677173970,677173891],"class_list":["post-7784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-trends","tag-consumer-behavior","tag-customer-buying-decisions","tag-customer-insights","tag-retail-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Realities Driving Customer Buying Decisions<\/title>\n<meta name=\"description\" content=\"Retailers need to be aware of and understand the various retail realities that impact customer buying decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/sv\/5-verkligheter-som-driver-kundernas-kopbeslut\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Realities Driving Customer Buying Decisions\" \/>\n<meta property=\"og:description\" content=\"Retailers need to be aware of and understand the various retail realities that impact customer buying decisions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/sv\/5-verkligheter-som-driver-kundernas-kopbeslut\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:16:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-05T19:23:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_427777267-1.jpg?_t=1730834616\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-realities-driving-customer-buying-decisions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-realities-driving-customer-buying-decisions\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"5 Realities Driving Customer Buying Decisions\",\"datePublished\":\"2021-10-26T20:16:12+00:00\",\"dateModified\":\"2024-11-05T19:23:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-realities-driving-customer-buying-decisions\\\/\"},\"wordCount\":999,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-realities-driving-customer-buying-decisions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/shutterstock_427777267-1.jpg\",\"keywords\":[\"consumer behavior\",\"customer buying decisions\",\"customer insights\",\"Retail Trends\"],\"articleSection\":[\"\ud83d\udcc8 Retail Trends\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/5-realities-driving-customer-buying-decisions\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-realities-driving-customer-buying-decisions\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/5-realities-driving-customer-buying-decisions\\\/\",\"name\":\"5 Realities Driving Customer Buying Decisions\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-realities-driving-customer-buying-decisions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-realities-driving-customer-buying-decisions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/shutterstock_427777267-1.jpg\",\"datePublished\":\"2021-10-26T20:16:12+00:00\",\"dateModified\":\"2024-11-05T19:23:36+00:00\",\"description\":\"Retailers need to be aware of and understand the various retail realities that impact customer buying decisions.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-realities-driving-customer-buying-decisions\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/5-realities-driving-customer-buying-decisions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-realities-driving-customer-buying-decisions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/shutterstock_427777267-1.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/shutterstock_427777267-1.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Photo credit: Shutterstock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-realities-driving-customer-buying-decisions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.bindy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Realities Driving Customer Buying Decisions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"name\":\"Audits, Tasks and Communication\",\"description\":\"Inspect your sites, verify brand standards, and send tasks. Get real-time reports, signatures, videos, and photo verifications.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bindy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\",\"name\":\"Bindy\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"width\":1005,\"height\":301,\"caption\":\"Bindy\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bindyhq\",\"https:\\\/\\\/x.com\\\/bindyhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bindyhq\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\",\"name\":\"Bindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"caption\":\"Bindy\"},\"description\":\"Bindy is a cloud-powered app to automate \u2714\ufe0f audits, \ud83d\uddd3\ufe0f tasks and \ud83d\udce3 communication for retail and hospitality. Deploy and verify brand standards, tasks, and corrective actions to your sites with ease. Get real-time reports, signatures, videos, and photo verifications.\",\"sameAs\":[\"https:\\\/\\\/www.bindy.com\"],\"url\":\"https:\\\/\\\/blog.bindy.com\\\/sv\\\/author\\\/betterdot\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 verkligheter som driver kundens k\u00f6pbeslut","description":"\u00c5terf\u00f6rs\u00e4ljare m\u00e5ste vara medvetna om och f\u00f6rst\u00e5 de olika detaljhandelsverkligheterna som p\u00e5verkar kundernas k\u00f6pbeslut.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bindy.com\/sv\/5-verkligheter-som-driver-kundernas-kopbeslut\/","og_locale":"sv_SE","og_type":"article","og_title":"5 Realities Driving Customer Buying Decisions","og_description":"Retailers need to be aware of and understand the various retail realities that impact customer buying decisions.","og_url":"https:\/\/blog.bindy.com\/sv\/5-verkligheter-som-driver-kundernas-kopbeslut\/","og_site_name":"Audits, Tasks and Communication","article_publisher":"https:\/\/www.facebook.com\/bindyhq","article_published_time":"2021-10-26T20:16:12+00:00","article_modified_time":"2024-11-05T19:23:36+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_427777267-1.jpg?_t=1730834616","type":"image\/jpeg"}],"author":"Bindy","twitter_card":"summary_large_image","twitter_creator":"@bindyhq","twitter_site":"@bindyhq","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bindy.com\/5-realities-driving-customer-buying-decisions\/#article","isPartOf":{"@id":"https:\/\/blog.bindy.com\/5-realities-driving-customer-buying-decisions\/"},"author":{"name":"Bindy","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f"},"headline":"5 Realities Driving Customer Buying Decisions","datePublished":"2021-10-26T20:16:12+00:00","dateModified":"2024-11-05T19:23:36+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bindy.com\/5-realities-driving-customer-buying-decisions\/"},"wordCount":999,"commentCount":0,"publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"image":{"@id":"https:\/\/blog.bindy.com\/5-realities-driving-customer-buying-decisions\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_427777267-1.jpg","keywords":["consumer behavior","customer buying decisions","customer insights","Retail Trends"],"articleSection":["\ud83d\udcc8 Retail Trends"],"inLanguage":"sv-SE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bindy.com\/5-realities-driving-customer-buying-decisions\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bindy.com\/5-realities-driving-customer-buying-decisions\/","url":"https:\/\/blog.bindy.com\/5-realities-driving-customer-buying-decisions\/","name":"5 verkligheter som driver kundens k\u00f6pbeslut","isPartOf":{"@id":"https:\/\/blog.bindy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bindy.com\/5-realities-driving-customer-buying-decisions\/#primaryimage"},"image":{"@id":"https:\/\/blog.bindy.com\/5-realities-driving-customer-buying-decisions\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_427777267-1.jpg","datePublished":"2021-10-26T20:16:12+00:00","dateModified":"2024-11-05T19:23:36+00:00","description":"\u00c5terf\u00f6rs\u00e4ljare m\u00e5ste vara medvetna om och f\u00f6rst\u00e5 de olika detaljhandelsverkligheterna som p\u00e5verkar kundernas k\u00f6pbeslut.","breadcrumb":{"@id":"https:\/\/blog.bindy.com\/5-realities-driving-customer-buying-decisions\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bindy.com\/5-realities-driving-customer-buying-decisions\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/blog.bindy.com\/5-realities-driving-customer-buying-decisions\/#primaryimage","url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_427777267-1.jpg","contentUrl":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_427777267-1.jpg","width":1920,"height":1280,"caption":"Photo credit: Shutterstock"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bindy.com\/5-realities-driving-customer-buying-decisions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.bindy.com\/"},{"@type":"ListItem","position":2,"name":"5 Realities Driving Customer Buying Decisions"}]},{"@type":"WebSite","@id":"https:\/\/blog.bindy.com\/#website","url":"https:\/\/blog.bindy.com\/","name":"Revisioner, uppgifter och kommunikation","description":"Inspektera dina webbplatser, verifiera varum\u00e4rkesstandarder och skicka uppgifter. F\u00e5 rapporter, signaturer, videor och fotoverifieringar i realtid.","publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bindy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/blog.bindy.com\/#organization","name":"Bindy","url":"https:\/\/blog.bindy.com\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","width":1005,"height":301,"caption":"Bindy"},"image":{"@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bindyhq","https:\/\/x.com\/bindyhq","https:\/\/www.linkedin.com\/company\/bindyhq\/"]},{"@type":"Person","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f","name":"Bindy","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","caption":"Bindy"},"description":"Bindy \u00e4r en molndriven app f\u00f6r att automatisera \u2714\ufe0f-revisioner, \ud83d\uddd3\ufe0f-uppgifter och \ud83d\udce3-kommunikation f\u00f6r detaljhandel och hotell- och restaurangbranschen. Implementera och verifiera varum\u00e4rkesstandarder, uppgifter och korrigerande \u00e5tg\u00e4rder p\u00e5 dina webbplatser med l\u00e4tthet. F\u00e5 rapporter, signaturer, videor och fotoverifieringar i realtid.","sameAs":["https:\/\/www.bindy.com"],"url":"https:\/\/blog.bindy.com\/sv\/author\/betterdot\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_427777267-1.jpg","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pDNAM-21y","jetpack-related-posts":[{"id":7588,"url":"https:\/\/blog.bindy.com\/sv\/how-to-engage-with-your-customers\/","url_meta":{"origin":7784,"position":0},"title":"Hur du engagerar dig med dina kunder","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"\u00c5terf\u00f6rs\u00e4ljare inf\u00f6r processer som hj\u00e4lper dem att n\u00e5 sina f\u00f6rs\u00e4ljningsm\u00e5l och f\u00e5 kontakt med sin marknad och publik. N\u00e4r vi blickar fram\u00e5t \u00e4r det inget som sticker ut mer \u00e4n kundengagemang, interaktion och omsorg som ett s\u00e4tt att \u00f6ka f\u00f6rs\u00e4ljningen. Varf\u00f6r? F\u00f6r att en engagerad kund representerar 23% mer int\u00e4kter \u00e4n\u2026","rel":"","context":"I \u201d\ud83d\udcd6 How-to guides\u201d","block_context":{"text":"\ud83d\udcd6 How-to guides","link":"https:\/\/blog.bindy.com\/sv\/category\/how-to\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_1215888433-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_1215888433-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_1215888433-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_1215888433-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_1215888433-1.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_1215888433-1.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":6462,"url":"https:\/\/blog.bindy.com\/sv\/5-ways-to-increase-foot-traffic-in-stores\/","url_meta":{"origin":7784,"position":1},"title":"5 s\u00e4tt att \u00f6ka fottrafiken i butiker","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Oavsett om du \u00f6ppnar din f\u00f6rsta butik, \u00e4r en veteran\u00e5terf\u00f6rs\u00e4ljare eller en erfaren handlare som helt enkelt vill \u00f6ka f\u00f6rs\u00e4ljningen, \u00e4r det viktigt att identifiera m\u00f6jligheter att \u00f6ka kundtrafiken f\u00f6r att f\u00f6rb\u00e4ttra butikernas prestanda. Faktum \u00e4r att en studie visade att &quot;att handla personligen \u00e4r faktiskt en int\u00e4kts\u00f6kning f\u00f6r \u00e5terf\u00f6rs\u00e4ljare...&quot;","rel":"","context":"I \u201d\ud83d\uded2 Store Sales and Performance\u201d","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/sv\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":2771,"url":"https:\/\/blog.bindy.com\/sv\/convenience-store-industry-emerging-trends-and-interesting-facts\/","url_meta":{"origin":7784,"position":2},"title":"N\u00e4rbutiksindustri, nya trender och intressanta fakta","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Genom v\u00e5r verksamhet och forskning har vi st\u00f6tt p\u00e5 ett antal \u00f6vergripande fakta och statistik om n\u00e4rbutiksbranschen (c-butiker), dess riktning och framv\u00e4xande trender. Vi trodde att de skulle vara av intresse f\u00f6r v\u00e5ra kunder och l\u00e4sare. Det finns m\u00e5nga n\u00e4rbutiker! N\u00e4rbutiker forts\u00e4tter att ha en stadig\u2026","rel":"","context":"I \u201d\ud83c\udfea Convenience Stores\u201d","block_context":{"text":"\ud83c\udfea Convenience Stores","link":"https:\/\/blog.bindy.com\/sv\/category\/convenience-store\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/06\/shutterstock_1007450311.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/06\/shutterstock_1007450311.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/06\/shutterstock_1007450311.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/06\/shutterstock_1007450311.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/06\/shutterstock_1007450311.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/06\/shutterstock_1007450311.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":6443,"url":"https:\/\/blog.bindy.com\/sv\/10-ways-to-maximize-sales-in-retail\/","url_meta":{"origin":7784,"position":3},"title":"10 s\u00e4tt att maximera f\u00f6rs\u00e4ljningen i detaljhandeln","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"L\u00e5t oss g\u00e5 rakt p\u00e5 sak \u2013 om du \u00e4r en \u00e5terf\u00f6rs\u00e4ljare \u00e4r ditt m\u00e5l att f\u00e5 nya kunder och h\u00e5lla tillbaka de kunder du har, allt i syfte att \u00f6ka f\u00f6rs\u00e4ljningen. Utan f\u00f6rs\u00e4ljning har du inget f\u00f6retag. D\u00e4rf\u00f6r b\u00f6r strategier f\u00f6r hur man maximerar detaljhandelsf\u00f6rs\u00e4ljningen vara\u2026","rel":"","context":"I \u201d\ud83d\uded2 Store Sales and Performance\u201d","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/sv\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_149630039.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_149630039.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_149630039.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_149630039.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_149630039.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_149630039.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":7940,"url":"https:\/\/blog.bindy.com\/sv\/how-to-reduce-returns-in-your-stores\/","url_meta":{"origin":7784,"position":4},"title":"Hur du minskar returer i dina butiker","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Returer i butik \u00e4r inte bara ett e-handelsproblem; alla \u00e5terf\u00f6rs\u00e4ljare b\u00f6r fundera p\u00e5 s\u00e4tt att minska returerna. Medan modek\u00f6p online returneras dubbelt s\u00e5 ofta som varor som k\u00f6ps i butik, tar returer i fysiska butiker ocks\u00e5 en stor del av \u00e5terf\u00f6rs\u00e4ljarnas marknadsandelar. Bara i \u00e5r kommer returerna\u2026","rel":"","context":"I \u201d\ud83d\udcd6 How-to guides\u201d","block_context":{"text":"\ud83d\udcd6 How-to guides","link":"https:\/\/blog.bindy.com\/sv\/category\/how-to\/"},"img":{"alt_text":"reduce returns in retail stores","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1521597296.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1521597296.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1521597296.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1521597296.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1521597296.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1521597296.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":14593,"url":"https:\/\/blog.bindy.com\/sv\/5-reasons-people-leave-your-stores-without-buying-anything-and-how-to-fix-it\/","url_meta":{"origin":7784,"position":5},"title":"5 anledningar till att folk l\u00e4mnar dina butiker utan att k\u00f6pa n\u00e5got (och hur man fixar det)","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"\u00c4ven om branschdata visar att kundtrafiken i butik har \u00f6kat med 4,81 TP3T i \u00e5r, finns det fortfarande gott om utrymme f\u00f6r f\u00f6rb\u00e4ttringar. D\u00e4rf\u00f6r \u00e4r det viktigare \u00e4n n\u00e5gonsin att fokusera p\u00e5 kundkonverteringar i butik. Att locka kunder till din butik \u00e4r trots allt tillr\u00e4ckligt utmanande; det sista du...","rel":"","context":"I \u201d\ud83d\uded2 Store Sales and Performance\u201d","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/sv\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts\/7784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/comments?post=7784"}],"version-history":[{"count":27,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts\/7784\/revisions"}],"predecessor-version":[{"id":64453,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts\/7784\/revisions\/64453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/media\/10005"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/media?parent=7784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/categories?post=7784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/tags?post=7784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}