{"id":7588,"date":"2021-10-26T15:16:12","date_gmt":"2021-10-26T20:16:12","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7588"},"modified":"2024-11-29T08:35:04","modified_gmt":"2024-11-29T13:35:04","slug":"hur-du-kommer-i-kontakt-med-dina-kunder","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/how-to-engage-with-your-customers\/","title":{"rendered":"Hur du engagerar dig med dina kunder"},"content":{"rendered":"

\u00c5terf\u00f6rs\u00e4ljare s\u00e4tter processer p\u00e5 plats f\u00f6r att hj\u00e4lpa dem att n\u00e5 sina f\u00f6rs\u00e4ljningsm\u00e5l och f\u00e5 kontakt med sin marknad och publik. N\u00e4r vi blickar fram\u00e5t \u00e4r det inget som sticker ut mer \u00e4n kundengagemang, interaktion och omsorg som ett s\u00e4tt att \u00f6ka f\u00f6rs\u00e4ljningen.<\/p>\n\n\n\n

Varf\u00f6r? Eftersom en engagerad kund representerar 23%<\/a> mer int\u00e4kter \u00e4n genomsnittet. F\u00f6retag som f\u00f6rb\u00e4ttrar kundengagemang ser ofta merf\u00f6rs\u00e4ljningsint\u00e4kterna \u00f6ka fr\u00e5n 13% till 51%<\/a> och en \u00f6kning av orderstorleken fr\u00e5n 5% till 85%. Enkelt uttryckt, engagerade kunder k\u00f6per mer och spenderar mer.<\/p>\n\n\n\n

S\u00e5 hur kan du \u00f6ka ditt kundengagemang Se tipsen nedan.<\/p>\n\n\n\n

Hur du engagerar dina kunder<\/strong><\/h2>\n\n\n\n

Eftersom konkurrensen \u00e4r h\u00e5rd kan kunder kr\u00e4va mer engagemang fr\u00e5n varum\u00e4rken och \u00e5terf\u00f6rs\u00e4ljare. Om kunderna inte f\u00e5r vad de vill ha fr\u00e5n en \u00e5terf\u00f6rs\u00e4ljare g\u00e5r de n\u00e5gon annanstans f\u00f6r att f\u00e5 det. \u00c5terf\u00f6rs\u00e4ljare m\u00e5ste identifiera vad kundengagemang<\/a> m\u00f6jligheter g\u00f6r det mest meningsfullt f\u00f6r dem att f\u00e5nga och beh\u00e5lla kundernas uppm\u00e4rksamhet.<\/p>\n\n\n\n

H\u00e4r \u00e4r 3 f\u00f6rslag:<\/p>\n\n\n\n

S\u00e4lj upplevelser, inte bara saker<\/strong><\/h2>\n\n\n\n

Som Forbes-bidragsgivare Blake Morgan f\u00f6rklarar<\/a>, "att skapa upplevelserika konceptbutiker, l\u00e4ra kunder, tillhandah\u00e5lla personlig service som g\u00f6r bra i samh\u00e4llet och mycket mer" \u00e4r alla bra s\u00e4tt att locka kundernas uppm\u00e4rksamhet. T\u00e4nk p\u00e5 din unika verksamhet s\u00e5v\u00e4l som din unika kunddemografi och identifiera sedan vilka upplevelser som kan vara b\u00e4st f\u00f6r dem.<\/p>\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n

Ge interaktiva m\u00f6jligheter i butik<\/strong><\/h2>\n\n\n\n

\u00c5terf\u00f6rs\u00e4ljare som vill f\u00e5nga kundernas uppm\u00e4rksamhet m\u00e5ste identifiera v\u00e4gar ut\u00f6ver lager som kommer att \u00f6ka kundernas engagemang. Fr\u00e5n interaktiva produktdisplayer (som Sephora<\/a>s digitala speglar), till digital skyltning f\u00f6r att skapa selfie-stationer i butiker f\u00f6r att erbjuda praktiska inl\u00e4rningsupplevelser och mer, handlare m\u00e5ste komma ih\u00e5g att kunderna vill bli engagerade och underh\u00e5llna \u2013 d\u00e4rf\u00f6r b\u00f6r dina butiksstrategier \u00f6verensst\u00e4mma med detta.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Erbjud enkel shoppingupplevelse<\/strong><\/h2>\n\n\n\n

Lika mycket som kunder uppskattar att bli underh\u00e5llna medan de handlar, s\u00e5 uppskattar de ocks\u00e5 l\u00e4tthet. Detta inneb\u00e4r helt enkelt att ge shoppingupplevelser som tillgodoser preferenserna hos dagens kunniga kunder. Detta kan inkludera kassal\u00f6sa utcheckningsprocedurer, erbjuda nya betalningsalternativ som delbetalning och BOPIS.<\/p>\n\n\n\n

Det viktigaste \u00e4r detta... g\u00f6r det enkelt<\/strong>. Undvik friktion eller v\u00e4gsp\u00e4rrar n\u00e4r som helst under dina kunders k\u00f6pupplevelser.<\/p>\n\n\n\n

\n

Detaljhandeln f\u00f6rblir kundcentrerad och m\u00e4nniskodriven. T\u00e4nk alltid p\u00e5 vem din publik \u00e4r och hur du b\u00e4st kan st\u00f6dja dem med ut\u00f6kade m\u00f6jligheter till engagemang.<\/p>\n<\/blockquote>\n\n\n\n

Oavsett om du genererar en miljon dollar \u00e5rligen eller hundra miljoner plus, finns det alltid m\u00f6jlighet att v\u00e4xa. Ta till exempel den legendariska \u00e5terf\u00f6rs\u00e4ljaren Nordstrom, som nyligen presenterade en ny flaggskeppsbutik i New York City som \u00e4r designad till skillnad fr\u00e5n n\u00e5gon av deras tidigare butikslayouter.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Som Nordstroms VD Erik Nordstrom ber\u00e4ttade p\u00e5 National Retail Federation's BIG Show i januari f\u00f6rra januari, "butiker m\u00e5ste vara mer upplevelserika" och inte bara en plats att k\u00f6pa varor.<\/p>\n\n\n\n

Den senaste \u00f6ppningen av deras flaggskeppsbutik p\u00e5 Manhattan \u00e5terspeglar denna k\u00e4nsla, med en bar strategiskt bel\u00e4gen inom skoavdelningen<\/a> d\u00e4r shoppare kan ta en paus och koppla av med en drink. Det finns till och med en hel niv\u00e5 dedikerad till sk\u00f6nhetsbehandlingar \u2013 inte bara sk\u00f6nhetsprodukter.<\/p>\n\n\n\n

Men ut\u00f6ver upplevelser och engagemang, vad \u00e4r det som \u00e4r viktigt f\u00f6r kunderna? Som det visar sig, handlar det om kundv\u00e5rd \u2013 men inte den typ som \u00e5terf\u00f6rs\u00e4ljare historiskt har erbjudit.<\/p>\n\n\n\n

Kundtj\u00e4nst... Bokstavligen <\/strong><\/h2>\n\n\n\n

Kunder brukade bara bry sig om hur du behandlade dig dem<\/strong>, d\u00e4r kundservice \u00e4r en central del av deras k\u00f6pbeslut. Nu bryr sig kunderna om kundservice och<\/strong> \u00e5terf\u00f6rs\u00e4ljar\u00e5tg\u00e4rder som direkt p\u00e5verkar vad de personligen bryr sig om (h\u00e5llbarhet, r\u00e4ttvisa l\u00f6ner, social r\u00e4ttvisa, etc.).<\/p>\n\n\n\n

I en f\u00e4rsk rapport, Accenture<\/a> f\u00f6rklarar, "konsumenter i USA fattar inte l\u00e4ngre beslut baserat enbart p\u00e5 produktval eller pris; de bed\u00f6mer vad ett varum\u00e4rke s\u00e4ger, vad det g\u00f6r och vad det st\u00e5r f\u00f6r. De st\u00f6djer f\u00f6retag vars varum\u00e4rkessyfte ligger i linje med deras \u00f6vertygelse. Och de avvisar dem som inte g\u00f6r det, med en av fem som g\u00e5r bort f\u00f6r alltid.\u201d<\/p>\n\n\n\n

\n

\u00c5terf\u00f6rs\u00e4ljare riskerar att f\u00f6rlora kunder p\u00e5 grund av vad deras varum\u00e4rken g\u00f6r eller g\u00f6r det inte<\/em> do. Nu mer \u00e4n n\u00e5gonsin \u00e4r det viktigt f\u00f6r \u00e5terf\u00f6rs\u00e4ljare att kommunicera vad de tror p\u00e5 och hur de engagerar sig i socialt ansvar s\u00e5 att de kan f\u00e5nga och beh\u00e5lla konsumenternas uppm\u00e4rksamhet och f\u00f6rs\u00e4ljning.<\/p>\n<\/blockquote>\n\n\n\n

\"Om<\/a><\/figure>\n\n\n\n

Accenture f\u00f6rtydligar, "medan f\u00f6retagsledare, investerare och anst\u00e4llda alla tillf\u00f6r viktiga perspektiv och f\u00f6rm\u00e5gor till ett varum\u00e4rkes identitet, ger kunderna insikter genom sina ord och handlingar som g\u00f6r det m\u00f6jligt f\u00f6r m\u00e5lstyrda f\u00f6retag att finslipa sin konkurrenskraftiga smidighet." <\/span><\/p>\n\n\n\n

Med en anm\u00e4ld 42% av kunder<\/a> villiga att g\u00e5 bort fr\u00e5n varum\u00e4rken som inte st\u00e4mmer \u00f6verens med deras v\u00e4rderingar, och 1 av 5 kunder erk\u00e4nner att de aldrig \u00e5terv\u00e4nder n\u00e4r de \u00e4r besvikna p\u00e5 ett varum\u00e4rke, det finns ingen urs\u00e4kt f\u00f6r \u00e5terf\u00f6rs\u00e4ljare att inte inse vikten av vad kunder bryr sig om.<\/p>\n\n\n\n

Slutgiltiga tankar\u2026<\/h3>\n\n\n\n

Mer \u00e4n n\u00e5gonsin visar kunderna sitt f\u00f6rtroende, \u00f6ppnar sig f\u00f6r vad de bryr sig om och visar genuina preferenser genom de dollar de spenderar. Med detta i \u00e5tanke ser framtiden ljus ut f\u00f6r \u00e5terf\u00f6rs\u00e4ljare som \u00e4r villiga att ta h\u00e4nsyn till vad kunderna s\u00e4ger till dem och f\u00f6rb\u00e4ttra deras kundengagemang.<\/p>\n\n\n\n

Om f\u00f6rfattaren:<\/strong><\/p>\n\n\n

\n
\"RM-NLReyhle_Headshot_2019<\/figure>\n<\/div>\n\n\n

Nicole Leinbach Reyhle \u00e4r grundare av Retailminded<\/a> och f\u00f6rfattaren till Detaljhandel 101<\/a>. Hon \u00e4r en frekvent bidragsgivare till The Today Show, Forbes och \u00e4r talesperson f\u00f6r American Express Small Business Saturday. Reyhle \u00e4r erk\u00e4nd som en Top 10 retail thought leader fr\u00e5n Vend och en detaljhandels "futurist" f\u00f6r IBM. <\/em><\/p>","protected":false},"excerpt":{"rendered":"

\u00c5terf\u00f6rs\u00e4ljare s\u00e4tter processer p\u00e5 plats f\u00f6r att hj\u00e4lpa dem att n\u00e5 sina f\u00f6rs\u00e4ljningsm\u00e5l och f\u00e5 kontakt med sin marknad och publik. N\u00e4r vi blickar fram\u00e5t \u00e4r det inget som sticker ut mer \u00e4n kundengagemang, interaktion och omsorg som ett s\u00e4tt att \u00f6ka f\u00f6rs\u00e4ljningen. Varf\u00f6r? Eftersom en engagerad kund representerar 23% mer int\u00e4kter \u00e4n genomsnittet. F\u00f6retag som f\u00f6rb\u00e4ttrar kund... Forts\u00e4tt l\u00e4sa Hur du engagerar dig med dina kunder<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005],"tags":[677173963,677174058,2692566,88195,677173970,677173891],"class_list":["post-7588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-customer-buying-decisions","tag-customer-engagement","tag-customer-expectations","tag-customer-experience","tag-customer-insights","tag-retail-trends"],"yoast_head":"\nHow to Engage with Your Customers<\/title>\n<meta name=\"description\" content=\"If boosting sales is a goal, level-up your customer engagement strategy. Engaged customers overwhelming tend to buy more and spend more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/sv\/hur-du-kommer-i-kontakt-med-dina-kunder\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Engage with Your Customers\" \/>\n<meta property=\"og:description\" content=\"If boosting sales is a goal, level-up your customer engagement strategy. 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