{"id":7316,"date":"2021-10-26T15:16:11","date_gmt":"2021-10-26T20:16:11","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7316"},"modified":"2024-11-28T14:48:51","modified_gmt":"2024-11-28T19:48:51","slug":"5-tips-for-att-skapa-kampanjer-som-okar-butikstrafiken","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/5-tips-for-creating-campaigns-that-increase-in-store-traffic\/","title":{"rendered":"5 tips f\u00f6r att skapa kampanjer som \u00f6kar trafiken i butik"},"content":{"rendered":"
\n

Om du \u00e4r i detaljhandeln \u00e4r vi villiga att sl\u00e5 vad om att f\u00e5 fler bes\u00f6kare till din plats \u00e4r ganska h\u00f6gt upp p\u00e5 din \u00f6nskelista. N\u00e4r du \u00f6kar bes\u00f6kstrafiken till din butik \u00f6kar du ocks\u00e5 f\u00f6rs\u00e4ljnings- och int\u00e4ktsm\u00f6jligheter. Detta leder till ett h\u00f6gre resultat och en sundare detaljhandel. Det \u00e4r d\u00e4rf\u00f6r det \u00e4r viktigt att kontinuerligt koka ihop kampanjer som \u00e4r utformade f\u00f6r att \u00f6ka trafiken i butik. <\/span><\/p>\n\n\n\n

I det h\u00e4r inl\u00e4gget tar vi en titt p\u00e5 n\u00e5gra av de saker du kan g\u00f6ra f\u00f6r att locka fler kunder. <\/span><\/p>\n\n\n\n

Kolla p\u00e5 dem!<\/span><\/p>\n\n\n\n

1. Bli tydlig med din publik<\/span><\/h2>\n\n\n\n

Det f\u00f6rsta steget f\u00f6r att skapa en effektiv trafikgenererande kampanj \u00e4r att identifiera vem du g\u00f6r det f\u00f6r. <\/span><\/p>\n\n\n\n

Den d\u00e4r nya och hippa butiken nere p\u00e5 gatan med de dj\u00e4rva f\u00f6nstren och h\u00f6g musik kanske lockar m\u00e5nga unga bes\u00f6kare, men om dessa shoppare inte \u00e4r din m\u00e5lgrupp kommer inte samma tillv\u00e4gag\u00e5ngss\u00e4tt att fungera f\u00f6r dig.<\/span><\/p>\n\n\n\n

Innan du kommer med kampanjid\u00e9er b\u00f6r du l\u00e4ra k\u00e4nna dina kunder p\u00e5 alla niv\u00e5er. Vilka \u00e4r dom? Vilka trender \u00e4r de inne p\u00e5? Vilka meddelanden skulle f\u00e5 resonans hos dem? Anv\u00e4nd svaren p\u00e5 dessa fr\u00e5gor f\u00f6r att v\u00e4gleda dina program.<\/span><\/p>\n\n\n\n

Det kan ocks\u00e5 hj\u00e4lpa att se saker ur ett generationsperspektiv. Kampanjer b\u00f6r vara \u00e5ldersanpassade och inneh\u00e5lla element som din m\u00e5lgrupp kan identifiera sig med. <\/span><\/p>\n\n\n\n

Om du f\u00f6rs\u00f6ker n\u00e5 Baby Boomers, anv\u00e4nd material som visar dem som \u00e4r 55+ och deras intressen. Inriktning p\u00e5 Gen Z? Visa ton\u00e5ringar i dina kampanjer. <\/span><\/p>\n\n\n\n

Se bara till att undvika stereotyper. De flesta Boomers vill till exempel inte framst\u00e4llas som skr\u00f6pliga eller som beh\u00f6ver hj\u00e4lp. Millennials s\u00e5v\u00e4l som Gen Z-konsumenter v\u00e4rdes\u00e4tter m\u00e5ngfald och autenticitet. Ta en signal fr\u00e5n Vintage Ink Wine'<\/a>s kampanj med Boomers med kampanjtaglinen "vi \u00e4r alla gjorda av ber\u00e4ttelser."<\/span><\/p>\n\n\n\n

F\u00f6r att dina kampanjer ska n\u00e5 m\u00e5let, se till att du har en djup f\u00f6rst\u00e5else f\u00f6r din m\u00e5lgrupp. F\u00e5 insikter direkt fr\u00e5n dina m\u00e5lkunder. \u00d6verv\u00e4g att testa dina kampanjer f\u00f6r att f\u00e5 feedback. <\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Att ta ett generationsperspektiv \u00e4r ocks\u00e5 till hj\u00e4lp n\u00e4r man ska best\u00e4mma r\u00e4tt marknadsf\u00f6ringskanaler. M\u00e4nniskors mediekonsumtionsvanor varierar beroende p\u00e5 deras \u00e5ldersgrupp. Till exempel n\u00e4r det kommer till sociala medier, <\/span>forskning visar<\/a> att Gen Z-er och Millennials f\u00f6redrar Instagram och Snapchat. Gen Xers och Baby Boomers dras mot Facebook. <\/span><\/p>\n\n\n\n

Du m\u00e5ste vara uppm\u00e4rksam p\u00e5 dessa trender och data om du vill \u00f6ka trafiken i butik. P\u00e5 s\u00e5 s\u00e4tt kan du utnyttja r\u00e4tt plattformar och kanaler. <\/span><\/p>\n\n\n\n

Detta f\u00f6r oss till n\u00e4sta punkt...<\/span><\/p>\n\n\n\n

2. Omfamna digitala marknadsf\u00f6ringskanaler<\/span><\/h2>\n\n\n\n

Digital marknadsf\u00f6ring kan ha en enorm inverkan p\u00e5 din fysiska butiks trafik... om du utnyttjar den p\u00e5 r\u00e4tt s\u00e4tt. <\/span><\/p>\n\n\n\n

Enligt Pew Research<\/a>, medan unga konsumenter \u00e4r mer ben\u00e4gna att vara storanv\u00e4ndare av digital teknik, \u00e4r \u00e4ldre generationer inte alltf\u00f6r l\u00e5ngt efter. Pew fann att med undantag f\u00f6r Silent Generation (f\u00f6dd 1945 eller tidigare) \u00e4r antagandet av bredbandsinternet utbrett i alla generationer. De flesta Millennials (78%), Gen Xers (78%) och Boomers (74%) rapporterar att de har ett bredbandsabonnemang. <\/span><\/p>\n\n\n\n

Vad mer \u00e4r, "\u00e4gande av surfplattor \u00e4r nu j\u00e4mf\u00f6rbart \u00f6ver de flesta generationer", enligt Pew. Femtiofem procent av Gen Xers, 53% av Millennials och 52% av Boomers s\u00e4ger att de \u00e4ger surfplattor.<\/span><\/p>\n\n\n\n

Det betyder att oavsett vem din m\u00e5lgrupp \u00e4r s\u00e5 spelar digitala verktyg och plattformar en roll i deras shoppingresa. <\/span><\/p>\n\n\n\n

H\u00e4r \u00e4r n\u00e5gra av s\u00e4tten som du kan utnyttja digitala kanaler f\u00f6r att \u00f6ka trafiken i butik. <\/span><\/p>\n\n\n\n

\"Om<\/a><\/figure>\n\n\n\n

\u00d6ka din n\u00e4rvaro p\u00e5 Google<\/span><\/h3>\n\n\n\n

Konsumenter, oavsett \u00e5lder, v\u00e4nder sig till Google f\u00f6r sina behov av internets\u00f6kning. Det \u00e4r d\u00e4rf\u00f6r det \u00e4r viktigt att din butik \u00e4r tillg\u00e4nglig p\u00e5 sajten. Du kan g\u00f6ra detta genom att st\u00e4lla in en komplett lista \u00f6ver Google My Business (GMB). Att ha en GMB-profil hj\u00e4lper till att se till att din butik dyker upp i lokala s\u00f6kningar \u2013 vilket i slut\u00e4ndan kan driva trafik och f\u00f6rs\u00e4ljning. <\/span><\/p>\n\n\n\n

Data fr\u00e5n Google<\/a> visar att n\u00e4stan en tredjedel av alla mobils\u00f6kningar \u00e4r relaterade till plats. <\/span>H\u00e4r \u00e4r kickern<\/a>: 88% av konsumenter som g\u00f6r en lokal s\u00f6kning p\u00e5 sin smartphone slutar handla i en relaterad butik inom en vecka.<\/span><\/p>\n\n\n\n

\"80\"
Bildkredit: thinkwithgoogle.com<\/a><\/figcaption><\/figure>\n\n\n\n

Konsumenter v\u00e4nder sig helt klart till Google f\u00f6r att hitta produkter att k\u00f6pa och butiker att bes\u00f6ka. Att ha en stark n\u00e4rvaro p\u00e5 sajten kan \u00f6ka chanserna att m\u00e4nniskor hittar och bes\u00f6ker din plats.<\/span><\/p>\n\n\n\n

Lyckligtvis \u00e4r det otroligt enkelt att konfigurera din GMB-profil och tar bara n\u00e5gra f\u00e5 steg. Om du inte har gjort det \u00e4n, g\u00e5 till <\/span>google.com\/business<\/a> och f\u00f6lj stegen f\u00f6r att skapa din annons. <\/span><\/p>\n\n\n\n

Klicka p\u00e5 dina e-postprenumeranter<\/span><\/h3>\n\n\n\n

E-postmarknadsf\u00f6ring fungerar som en charm n\u00e4r du f\u00e5r reda p\u00e5 specifika erbjudanden i butik. Om du driver en rea eller n\u00e5gon typ av marknadsf\u00f6ring och vill uppmuntra folk att komma in, g\u00f6r det till en punkt att ta del av din e-postlista. Eftersom du n\u00e5r personer som antingen har k\u00f6pt av dig tidigare eller uttryckt intresse f\u00f6r dina produkter, kommer dina meddelanden sannolikt att bli v\u00e4l mottagna. <\/span><\/p>\n\n\n\n

H\u00e4r \u00e4r ett proffstips f\u00f6r e-postmarknadsf\u00f6ring: segmentera dina prenumeranter (t.ex. efter k\u00f6n, plats, \u00e5ldersgrupp, etc.). Anv\u00e4nd sedan deras data f\u00f6r att anpassa meddelandena de f\u00e5r. Detta \u00e4r viktigt, s\u00e4rskilt om du har flera platser och h\u00e5ller butiksspecifika kampanjer. <\/span><\/p>\n\n\n\n

Om du har en speciell rea i din butik i Los Angeles, till exempel, vill du bara att din e-post ska g\u00e5 till dina LA-kunder. <\/span><\/p>\n\n\n\n

Dryckeshandlaren Total Wine & More g\u00f6r detta bra. Total Wine h\u00e5ller regelbundet evenemang i sina olika lokala butiker och marknadsf\u00f6r dessa initiativ via e-post. Det som \u00e4r bra med insatsen \u00e4r att Total Wine skr\u00e4ddarsyr sina budskap efter mottagarens plats; Prenumeranter f\u00e5r bara varningar om h\u00e4ndelser som h\u00e4nder i deras lokala butik. <\/span><\/p>\n\n\n\n

\"total
Bildkredit: Francesca Nicasio<\/figcaption><\/figure>\n\n\n\n

Digital reklam<\/span><\/h3>\n\n\n\n

Annonserbjudanden fr\u00e5n f\u00f6retag som Google och Facebook ger sofistikerade (men l\u00e4ttanv\u00e4nda) inriktningsm\u00f6jligheter. Du kan nollst\u00e4lla din publik baserat p\u00e5 deras demografiska information, plats och intressen. Detta g\u00f6r digitala annonser mycket effektiva f\u00f6r att komma p\u00e5 radarn f\u00f6r dina m\u00e5lkunder n\u00e4ra din butik f\u00f6r att \u00f6ka trafiken i butiken. <\/span><\/p>\n\n\n\n

Om du har utrymme i din budget, \u00f6verv\u00e4g att \u00e4gna pengar till betalda reklaminitiativ s\u00e5 att du kan f\u00e5 ut ordet om dina kampanjer i butik. Se bara till att f\u00f6lja v\u00e5ra tips ovan och skapa inneh\u00e5ll som \u00e4r relaterat till din m\u00e5lgrupp. <\/span><\/p>\n\n\n\n

3. Uppdatera och f\u00f6rnya dina program regelbundet<\/span><\/h2>\n\n\n\n

Att driva trafik i butik \u00e4r aldrig en en-och-klar-aktivitet. Du b\u00f6r st\u00e4ndigt uppdatera dina kampanjer och implementera nya program f\u00f6r att f\u00f6rbli relevanta och top of mind. H\u00e4r \u00e4r n\u00e5gra id\u00e9er om hur man g\u00f6r just det:<\/span><\/p>\n\n\n\n

H\u00e5ll dig uppdaterad om de senaste helgdagarna och s\u00e4songerna<\/span><\/h3>\n\n\n\n

Detta s\u00e4ger sig sj\u00e4lvt, men dina kampanjer b\u00f6r \u00e5terspegla de senaste helgdagarna eller s\u00e4songerna. Om det till exempel \u00e4r v\u00e5r, kanske du vill fr\u00e4mja nya b\u00f6rjan. Redo f\u00f6r vintern? D\u00e5 kan kampanjer f\u00f6r kallt v\u00e4der vara ett bra s\u00e4tt att g\u00e5. <\/span><\/p>\n\n\n\n

Du b\u00f6r ocks\u00e5 identifiera de h\u00f6gtider som dina kunder firar. De stora \u2014 som jul, alla hj\u00e4rtans dag och mors dag \u00e4r givna, men se om du kan komma med kampanjer f\u00f6r nischade h\u00f6gtider. <\/span><\/p>\n\n\n\n

Pizzakedjan Pieology firar till exempel National Pizza Day \u00e5rligen. De skickar en speciell e-postkampanj till prenumeranter och uppmuntrar dem att komma in. <\/span><\/p>\n\n\n\n

\"Kampanj
Bildkredit: Francesca Nicasio<\/figcaption><\/figure>\n\n\n\n

H\u00e5ll dig uppdaterad om popkulturen<\/span><\/h3>\n\n\n\n

Ett annat s\u00e4tt att h\u00e5lla dina butikskampanjer fr\u00e4scha \u00e4r att rida p\u00e5 en popkulturv\u00e5g. H\u00e5ll utkik efter popul\u00e4ra memes, shower eller evenemang och hitta s\u00e4tt att dra nytta av dem. Om ett visst internetmeme skapar v\u00e5gor, till exempel, \u00f6verv\u00e4g att inf\u00f6rliva det i dina sk\u00e4rmar. Om en het ny film kommer upp p\u00e5 bioduken, se om du kan s\u00e4lja relevanta f\u00f6rem\u00e5l eller v\u00e4va in filmens element i dina kampanjer f\u00f6r att \u00f6ka trafiken i butiken. <\/span><\/p>\n\n\n\n

Disney briljerar alltid med denna strategi. N\u00e4rhelst en ny Disney-film kommer ut, h\u00e5ller f\u00f6retaget sina butiker p\u00e5 plats genom att visa upp f\u00f6nsterutst\u00e4llningar och k\u00f6ra kampanjer som \u00e4r relevanta f\u00f6r filmen.<\/span><\/p>\n\n\n\n

Till exempel, n\u00e4r live-actionversionen av Dumbo gick p\u00e5 bio 2019, hade Disney Store p\u00e5 South Coast Plaza en stor sk\u00e4rm med Dumbo som gosedjur. <\/span><\/p>\n\n\n\n

4. Samarbeta med andra<\/span><\/h2>\n\n\n\n

\u00c4ven om det verkligen \u00e4r m\u00f6jligt att k\u00f6ra kampanjer p\u00e5 egen hand, var inte r\u00e4dd f\u00f6r att ta in medarbetare d\u00e5 och d\u00e5. <\/span><\/p>\n\n\n\n

Identifiera personer som kan p\u00e5verka dina kunders k\u00f6pbeslut. Se om du kan samarbeta med dem i dina kampanjer i butik. Genom att g\u00f6ra det kan du utnyttja deras publik och \u00f6ka r\u00e4ckvidden f\u00f6r ditt varum\u00e4rke. <\/span><\/p>\n\n\n\n

Hudv\u00e5rdsm\u00e4rket Caudalie samarbetar med olika mikroinfluencers genom att bjuda in dem till Caudalie-platser och erbjuda kostnadsfria tj\u00e4nster. Influenserna \u00e5 sin sida har i uppdrag att dela sina erfarenheter med sin publik. <\/span><\/p>\n\n\n\n

Du kan ocks\u00e5 samarbeta med andra f\u00f6retag. Samarbeta med lokala handlare och utforska s\u00e4tt att skapa \u00f6msesidigt f\u00f6rdelaktiga kampanjer f\u00f6r att \u00f6ka trafiken i butiken. Du kan till exempel skapa en gemensam giveaway eller kampanj som lockar kunder att bes\u00f6ka dina butiker eller k\u00f6pa dina produkter. <\/span><\/p>\n\n\n\n

Ta en titt p\u00e5 det h\u00e4r exemplet fr\u00e5n sportbutiken Runners High. De slog sig ihop med fitnessstudion Orangetheory. Runners High kunde locka studions medlemmar att bes\u00f6ka dess butiker, medan Orangetheory gynnades av att kunna erbjuda en exklusiv f\u00f6rm\u00e5n till sina medlemmar.<\/span><\/p>\n\n\n\n

\"Orangetheory
Bildkredit: Francesca Nicasio<\/figcaption><\/figure>\n\n\n\n

5. Utrusta din butik med r\u00e4tt verktyg<\/span><\/h2>\n\n\n\n

R\u00e4tt teknik och l\u00f6sningar i butik kan h\u00e5lla dina kampanjer ig\u00e5ng smidigt och l\u00e5ta dig m\u00e4ta deras resultat. Det i sin tur hj\u00e4lper dig att f\u00f6rb\u00e4ttra och f\u00e5 \u00e4nnu fler bes\u00f6k till din plats. <\/span><\/p>\n\n\n\n

Anv\u00e4nd f\u00f6ljande verktyg f\u00f6r att \u00f6vervaka, m\u00e4ta och optimera dina kampanjer:<\/span><\/p>\n\n\n\n

M\u00e4nniskor kontrar<\/span><\/h3>\n\n\n\n

Det b\u00e4sta s\u00e4ttet att m\u00e4ta framg\u00e5ngen f\u00f6r kampanjer utformade f\u00f6r att \u00f6ka trafiken i butik \u00e4r att anv\u00e4nda m\u00e4nniskor r\u00e4knare<\/a> f\u00f6r att logga antalet bes\u00f6kare som g\u00e5r genom dina d\u00f6rrar. Dessa r\u00e4knare l\u00e5ter dig sp\u00e5ra dina butiksbes\u00f6k exakt, s\u00e5 att du kan avg\u00f6ra om dina program leder trafik till din butik. <\/span><\/p>\n\n\n\n

Vissa persondiskar kan till och med integreras med ditt kassasystem. Du kan sp\u00e5ra butiksbes\u00f6k vid sidan av din f\u00f6rs\u00e4ljning och best\u00e4mma din konverteringsfrekvens. <\/span><\/p>\n\n\n\n

Kameror<\/span><\/h3>\n\n\n\n

F\u00f6rutom att vara solida verktyg f\u00f6r s\u00e4kerhet och f\u00f6rlustf\u00f6rebyggande kan kameror vara anv\u00e4ndbara f\u00f6r att \u00f6vervaka r\u00f6relser och trafikm\u00f6nster p\u00e5 din plats. Anv\u00e4nd kameror i butiken f\u00f6r att se hur dina g\u00e4ster r\u00f6r sig i din butik, anv\u00e4nd sedan den informationen f\u00f6r att informera om dina varor och butikslayout. <\/span><\/p>\n\n\n\n

IoT-sensorer<\/span><\/h3>\n\n\n\n

IoT-sensorer<\/a> som \u00f6vervakar saker som temperatur, luftfuktighet, ljus och r\u00f6relse h\u00e5ller din butik ig\u00e5ng smidigt och s\u00e4kerst\u00e4ller dina bes\u00f6kares s\u00e4kerhet. Beroende p\u00e5 din plats och kampanj kan du beh\u00f6va installera dessa sensorer s\u00e5 att du kan h\u00e5lla koll p\u00e5 vad som h\u00e4nder i din butik och vidta korrigerande \u00e5tg\u00e4rder vid behov.<\/span><\/p>\n\n\n\n

Om du till exempel marknadsf\u00f6r och s\u00e4ljer \u00f6mt\u00e5liga varor \u00e4r det ett m\u00e5ste att \u00f6vervaka din kyltemperatur. Att anv\u00e4nda en IoT-sensor<\/a> som varnar dig om anm\u00e4rkningsv\u00e4rda temperaturf\u00f6r\u00e4ndringar g\u00f6r att du kan g\u00f6ra n\u00e5got omedelbart.<\/span><\/p>\n\n\n\n

Detaljhandelsrevisioner och programvara f\u00f6r uppgiftshantering<\/span><\/h3>\n\n\n\n

Se till att dina initiativ i butik \u00e4r aktuella genom att granska dina kampanjer. Det vet vi redan <\/span>60% av reklamkampanjer k\u00f6rs inte korrekt<\/a>. Yet <\/span>korrekt genomf\u00f6rda kampanjer kan \u00f6ka f\u00f6rs\u00e4ljningen med 193%<\/a>! L\u00e4mna inte pengar p\u00e5 bordet. Skapa checklistor och anv\u00e4nd en detaljhandelsrevisionsl\u00f6sning som <\/span>Bindy<\/a> att inspektera dina butiker, skapa \u00e5tg\u00e4rdssteg, uppgifter och automatisera uppf\u00f6ljningen. <\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

R\u00e4tt strategi \u00e4r nyckeln n\u00e4r det g\u00e4ller att driva trafik i butik<\/span><\/h2>\n\n\n\n

Det finns flera s\u00e4tt att driva trafik i butik. Fr\u00e5n bepr\u00f6vade taktiker som rabatter och rea, till st\u00f6rre initiativ som evenemang i butik, det finns ingen brist p\u00e5 id\u00e9er du kan utnyttja om du vill \u00f6ka dina butiksbes\u00f6k. <\/span><\/p>\n\n\n\n

Men den verkliga nyckeln till framg\u00e5ng ligger i din \u00f6vergripande strategi. Att vara tydlig med din m\u00e5lgrupp och anv\u00e4nda r\u00e4tt verktyg \u00e4r avg\u00f6rande f\u00f6r att s\u00e4kerst\u00e4lla att dina kampanjer inte bara tar in fler m\u00e4nniskor utan leder till konverteringar samtidigt.<\/span><\/p>\n\n\n\n

Om f\u00f6rfattaren<\/strong>:<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Francesca Nicasio<\/a> \u00e4r detaljhandelsexpert, B2B-inneh\u00e5llsstrateg och LinkedIn TopVoice. Hon skriver om trender, tips och b\u00e4sta praxis som g\u00f6r det m\u00f6jligt f\u00f6r \u00e5terf\u00f6rs\u00e4ljare att \u00f6ka f\u00f6rs\u00e4ljningen och betj\u00e4na kunderna b\u00e4ttre. <\/em><\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Om du \u00e4r i detaljhandeln \u00e4r vi villiga att sl\u00e5 vad om att f\u00e5 fler bes\u00f6kare till din plats \u00e4r ganska h\u00f6gt upp p\u00e5 din \u00f6nskelista. N\u00e4r du \u00f6kar bes\u00f6kstrafiken till din butik \u00f6kar du ocks\u00e5 f\u00f6rs\u00e4ljnings- och int\u00e4ktsm\u00f6jligheter. Detta leder till ett h\u00f6gre resultat och en sundare detaljhandel. Det \u00e4r d\u00e4rf\u00f6r det \u00e4r viktigt att\u2026 Forts\u00e4tt l\u00e4sa 5 tips f\u00f6r att skapa kampanjer som \u00f6kar trafiken i butik<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417,431564],"tags":[677173911,179722254,677173952,677173951],"class_list":["post-7316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","category-retail-sales","tag-foot-traffic","tag-in-store-campaigns","tag-increase-sales","tag-marketing-campagins"],"yoast_head":"\n5 Tips for Creating Campaigns That Increase In-Store Traffic<\/title>\n<meta name=\"description\" content=\"More visitors translates to more revenue. 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