{"id":7176,"date":"2021-10-26T15:16:11","date_gmt":"2021-10-26T20:16:11","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7176"},"modified":"2024-09-13T13:34:19","modified_gmt":"2024-09-13T17:34:19","slug":"hur-aterforsaljare-kan-skapa-ett-positivt-forsta-intryck","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/how-retailers-can-create-a-positive-first-impression\/","title":{"rendered":"Hur \u00e5terf\u00f6rs\u00e4ljare kan skapa ett positivt f\u00f6rsta intryck"},"content":{"rendered":"<p class=\"wp-block-paragraph\">N\u00e4r gjorde du senast ett antagande om n\u00e5got? Eller n\u00e5gon?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verkligheten \u00e4r att antaganden ofta g\u00f6rs instinktivt \u2013 oavsett om de \u00e4r r\u00e4tt eller fel. Det \u00e4r m\u00e4nsklig natur att reagera p\u00e5 situationer, upplevelser och till och med m\u00e4nniskor trots att man inte vet n\u00e5got om dessa scenarier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det \u00e4r r\u00e4ttvist att s\u00e4ga att det f\u00f6rsta intrycket \u00e4r viktigt \u2013 helt enkelt. Tyv\u00e4rr \u00e4r det s\u00e5 <em>inte <\/em>s\u00e5 enkelt som en \u00e5terf\u00f6rs\u00e4ljare att reagera p\u00e5 dessa realiteter. Ist\u00e4llet m\u00e5ste k\u00f6pm\u00e4n acceptera det ansvar som f\u00f6ljer med att bli d\u00f6md och reagerad p\u00e5 \u2013 <em>i sista hand <\/em>som syftar till att l\u00e4mna starka f\u00f6rsta intryck f\u00f6r att bli positivt ih\u00e5gkommen av kunderna.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Forskning tyder p\u00e5 att det bara tar en <a href=\"https:\/\/www.psychologicalscience.org\/observer\/how-many-seconds-to-a-first-impression\" target=\"_blank\" rel=\"noopener noreferrer\">tiondels sekund<\/a> f\u00f6r individer att bilda sig en uppfattning, vilket inneb\u00e4r att \u00e5terf\u00f6rs\u00e4ljare har noll tid \u00f6ver f\u00f6r att f\u00e5 kundernas uppm\u00e4rksamhet.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Fr\u00e5n skyltentr\u00e9er till trottoarkanter till inredningsprodukter till anst\u00e4lldas beteende till personalens kl\u00e4dkod och mer, varje detalj \u00e4r viktig. \u00c5terf\u00f6rs\u00e4ljare som vill s\u00e4kerst\u00e4lla ett positivt f\u00f6rsta intryck b\u00f6r fokusera p\u00e5 tv\u00e5 nyckelomr\u00e5den: ditt f\u00f6rsta visuella tilltal och din kundh\u00e4lsning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fokus p\u00e5 Visual Appeal <\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BJFfGHlDu0u\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BJFfGHlDu0u\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Se detta inl\u00e4gg p\u00e5 Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BJFfGHlDu0u\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ett inl\u00e4gg delat av Siobhan Ferguson | PrettyCityLondon (@prettycitylondon)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Utseende spelar roll. D\u00e4r sa jag det.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fr\u00e5n ditt skyltf\u00f6nster till dina visuella displayer till din anst\u00e4lldas kl\u00e4dkod, kommer m\u00e4nniskor att d\u00f6ma baserat p\u00e5 de visuella intrycken av din butik. Att erk\u00e4nna denna verklighet ger dig m\u00f6jligheten att st\u00e4rka dina visuella standarder och de f\u00f6rsta intrycken av ditt varum\u00e4rke.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e4r \u00e4r de tre viktiga visuella omr\u00e5dena att fokusera p\u00e5:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Butiksexteri\u00f6r<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Utsidan av din butik ska ha tydlig skyltning som inte bara delar ditt butiksnamn utan \u00e4ven erbjuder butikstider, kontaktuppgifter och information om vad ditt butikssortiment erbjuder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Namnet p\u00e5 en butik som heter Nicole&#039;s Boutique anger till exempel inte tydligt vad den butiken kan s\u00e4lja. Men att ut\u00f6ka ytterligare detaljer som kan inkludera mode och accessoarer kommer att ge en tydligare f\u00f6rst\u00e5else f\u00f6r kunderna.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63428\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/5-reasons-people-leave-your-stores-without-buying-anything-and-how-to-fix-it\/growth-guest-expeience-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"growth-guest-expeience-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63428\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Butikssk\u00e4rmar<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e4r en kund g\u00e5r in i en butik ser de sig naturligtvis omkring. Dina displayer p\u00e5verkar antingen positivt eller negativt deras intryck av din butik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c4r sk\u00e4rmarna snygga, v\u00e4lfyllda och tydliga skyltar? F\u00f6r att g\u00f6ra ett starkt f\u00f6rsta intryck, anv\u00e4nd detta <a href=\"https:\/\/blog.bindy.com\/sv\/merchandising-checklist-for-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">checklista f\u00f6r merchandising<\/a> f\u00f6r att s\u00e4kerst\u00e4lla att dina varor bara ger ett positivt f\u00f6rsta intryck.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Butiks kl\u00e4dkod<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kl\u00e4dsel spelar roll. Kl\u00e4dkoder \u00e4r en \u00e5terf\u00f6rs\u00e4ljares chans att verkligen sticka ut bland sina konkurrenter och erbjuda kundv\u00e5rd som positivt p\u00e5verkar kundernas intryck. Se till att din butikspersonal har en kl\u00e4dkod p\u00e5 plats som bidrar till ditt butiksm\u00e4rke och p\u00e5 samma s\u00e4tt inte distraherar kunderna fr\u00e5n det de verkligen \u00e4r d\u00e4r f\u00f6r \u2013 det vill s\u00e4ga att handla.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Implementera kundkommunikationsf\u00f6rv\u00e4ntningar <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ingenting kan ge ett bra f\u00f6rsta intryck som bra kommunikation. Med detta i \u00e5tanke m\u00e5ste handlare vara proaktiva f\u00f6r att identifiera s\u00e4tt de vill att deras butikspersonal ska h\u00e4lsa och st\u00f6tta kunder som g\u00e5r in i deras butik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Att ut\u00f6ka insikten om kampanjer eller produkter i butik \u00e4r en naturlig konversationsstartare f\u00f6r \u00e5terf\u00f6rs\u00e4ljare att \u00f6verv\u00e4ga, men att s\u00e4ga hej \u00e4r det f\u00f6rsta steget f\u00f6r att ge kunderna chansen att interagera med din butikspersonal. P\u00e5 grund av detta \u2013 och eftersom sekunder spelar roll h\u00e4r \u2013 fundera \u00f6ver hur din butik f\u00f6r n\u00e4rvarande v\u00e4lkomnar kunder, fundera sedan \u00f6ver vilka variationer som kan finnas bland ditt butiksteam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Erbjuder du en konsekvent h\u00e4lsning till alla kunder som kommer in genom dina d\u00f6rrar? Eller varierar dina h\u00e4lsningar beroende p\u00e5 vem som f\u00f6rl\u00e4nger dem? Dessutom, hur levereras denna h\u00e4lsning... med \u00f6gonkontakt? Bakifr\u00e5n ditt omr\u00e5de f\u00f6r kassan? Eller var din butikspersonal \u00e4n befinner sig n\u00e4r n\u00e5gon g\u00e5r in i din butik? Att titta p\u00e5 alla vinklar av ditt f\u00f6rsta hej till kunder kan l\u00e5ta enkelt, men varje detalj \u00e4r viktig h\u00e4r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" data-attachment-id=\"10050\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/shutterstock_787055164-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_787055164\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i2.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?fit=700%2C467&amp;ssl=1\" alt=\"\" class=\"wp-image-10050\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=2000%2C1333&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Fotokredit: Shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">T\u00e4nk p\u00e5 f\u00f6ljande f\u00f6r att g\u00f6ra din butiksh\u00e4lsning perfekt:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Identifiera en standardbutiksh\u00e4lsning som all butikspersonal f\u00f6rv\u00e4ntas anv\u00e4nda n\u00e4r n\u00e5gon kommer in i din butik. <\/strong>Denna h\u00e4lsning blir sedan en del av din butiks varum\u00e4rke och hj\u00e4lper till att skapa ett minnesv\u00e4rt intryck p\u00e5 kunderna p\u00e5 grund av dess repetitiva karakt\u00e4r.<\/li>\n\n\n\n<li><strong>H\u00e5ll butiksh\u00e4lsningen positiv och v\u00e4nlig. <\/strong>Ett enkelt &quot;hej&quot; \u00e4r f\u00f6r enkelt. \u00c4nd\u00e5 \u00e4r ett &quot;hej, v\u00e4lkommen till namnet p\u00e5 din butik&quot; tillr\u00e4ckligt enkelt utan att vara f\u00f6r p\u00e5tr\u00e4ngande. Kunder kommer inte att k\u00e4nna sig pressade att omedelbart omdirigeras till ett f\u00f6rs\u00e4ljningsomr\u00e5de som du kan peka p\u00e5 dem ocks\u00e5 eller pressen att spendera \u00f6verhuvudtaget och ist\u00e4llet helt enkelt njuta av din butik. Och om din butik \u00e4r merchandised och sortiment n\u00e4r den \u00e4r som b\u00e4st, b\u00f6r n\u00e4sta steg som leder till kundk\u00f6p instinktivt b\u00f6rja ta plats.<\/li>\n\n\n\n<li><strong>Leverera h\u00e4lsningen med ett \u00e4kta leende och \u00f6gonkontakt.<\/strong> Det h\u00e4r handlar trots allt om f\u00f6rsta intryck, minns du? Att s\u00e4ga n\u00e5got spelar bara roll n\u00e4r det s\u00e4gs med avsikt, s\u00e5 tr\u00e4na ditt team att vara uppriktiga med sina h\u00e4lsningar. Det inneb\u00e4r att lyfta blicken om deras huvud tittar ner, f\u00e5 \u00f6gonkontakt ist\u00e4llet f\u00f6r att titta bort och erbjuda ett leende som h\u00e4lsar kunderna varmt v\u00e4lkomna kontra allt annat.<\/li>\n\n\n\n<li><strong>Granska f\u00f6r att s\u00e4kerst\u00e4lla att din h\u00e4lsning antas.<\/strong> Att vara i dina butiker och dirigera <a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\">regelbundna detaljhandelsrevisioner<\/a> eller inspektioner f\u00f6rst\u00e4rker varum\u00e4rkesstandarder. Det enda s\u00e4ttet att veta att anst\u00e4llda anv\u00e4nder sina nyinl\u00e4rda kommunikationsf\u00f6rm\u00e5ga \u00e4r att bes\u00f6ka butiken. Dessutom ger butiksanst\u00e4llda m\u00f6jlighet att st\u00e4lla fr\u00e5gor och ge feedback genom att g\u00e5 in och inspektera dina butiker.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=700&#038;ssl=1\" alt=\"Bindy \u2013 Bannerannonser \u2013 januari 2020 \u2013 v8\" class=\"wp-image-7426\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Slutligen, kom ih\u00e5g att i en v\u00e4rld fylld av teknik och till synes aldrig sinande att-g\u00f6ra-listor f\u00f6r dig sj\u00e4lv och dina konsumenter, g\u00f6r varje \u00f6gonblick betydelse n\u00e4r det g\u00e4ller att f\u00e5 kontakt med kunder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Slutgiltiga tankar\u2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Det f\u00f6rsta intrycket \u00e4r vad som leder till n\u00e4sta och i slut\u00e4ndan vad som g\u00f6r ditt varum\u00e4rke minnesv\u00e4rt ... eller inte. Vad g\u00e4ller bel\u00f6ningen av ett positivt f\u00f6rsta intryck? F\u00f6rs\u00e4ljning!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Om f\u00f6rfattaren:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"803\" data-attachment-id=\"5716\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/rm-nlreyhle_headshot_2019-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/rm-nlreyhle_headshot_2019-1-1-e1552078223175.jpg?fit=800%2C803&amp;ssl=1\" data-orig-size=\"800,803\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"RM-NLReyhle_Headshot_2019 (1)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/rm-nlreyhle_headshot_2019-1-1-e1552078223175.jpg?fit=700%2C703&amp;ssl=1\" src=\"https:\/\/i1.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/rm-nlreyhle_headshot_2019-1-1-e1552078223175.jpg?zoom=0.8999999761581421&amp;resize=217%2C213&amp;ssl=1\" alt=\"RM-NLReyhle_Headshot_2019 (1)\" class=\"wp-image-5716\" style=\"width:216px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><em>Nicole Leinbach Reyhle \u00e4r grundare av&nbsp;<a href=\"https:\/\/retailminded.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retailminded<\/a>&nbsp;och f\u00f6rfattaren till <a href=\"https:\/\/retailminded.com\/retail-101-the-book\/#.XhiKRshKiUk\">Detaljhandel 101<\/a>. Hon \u00e4r en frekvent bidragsgivare till The Today Show, Forbes och \u00e4r talesperson f\u00f6r American Express Small Business Saturday. Reyhle \u00e4r erk\u00e4nd som en Top 10 retail thought leader fr\u00e5n Vend och en detaljhandels &quot;futurist&quot; f\u00f6r IBM.&nbsp;<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>N\u00e4r gjorde du senast ett antagande om n\u00e5got? Eller n\u00e5gon? Verkligheten \u00e4r att antaganden ofta g\u00f6rs instinktivt \u2013 oavsett om de \u00e4r r\u00e4tt eller fel. Det \u00e4r m\u00e4nsklig natur att reagera p\u00e5 situationer, upplevelser och till och med m\u00e4nniskor trots att man inte vet n\u00e5got om dessa scenarier. Det \u00e4r r\u00e4ttvist att s\u00e4ga att det f\u00f6rsta intrycket \u00e4r viktigt \u2013 \u2026 <a href=\"https:\/\/blog.bindy.com\/sv\/how-retailers-can-create-a-positive-first-impression\/\" class=\"more-link\">Forts\u00e4tt l\u00e4sa <span class=\"screen-reader-text\">Hur \u00e5terf\u00f6rs\u00e4ljare kan skapa ett positivt f\u00f6rsta intryck<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[677173950,88195,677173948,677173949],"class_list":["post-7176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-communication","tag-customer-experience","tag-first-impression","tag-visual-appeal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Retailers can Create a Positive First Impression<\/title>\n<meta name=\"description\" content=\"Retailers that want to ensure positive first impressions should focus on two key areas: initial visual appeal and customer greeting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/sv\/hur-aterforsaljare-kan-skapa-ett-positivt-forsta-intryck\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Retailers can Create a Positive First Impression\" \/>\n<meta property=\"og:description\" content=\"Retailers that want to ensure positive first impressions should focus on two key areas: initial visual appeal and customer greeting.\" \/>\n<meta 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