{"id":7063,"date":"2021-06-26T15:16:00","date_gmt":"2021-06-26T19:16:00","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7063"},"modified":"2024-08-20T11:34:01","modified_gmt":"2024-08-20T15:34:01","slug":"utvecklingen-av-fottrafikanalys-och-hur-man-anvander-den","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/the-evolution-of-foot-traffic-analysis-and-how-to-use-it\/","title":{"rendered":"Utvecklingen av fottrafikanalys och hur man anv\u00e4nder den"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Analys av fottrafik hj\u00e4lper fysiska butiker att f\u00e5 samma rika kundinsikter som e-handelsvarum\u00e4rken har utnyttjat. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">N\u00e4r onlinehandeln gjorde framsteg hade e-handelsvarum\u00e4rken ett \u00f6vertag vad g\u00e4ller data. De kunde sp\u00e5ra mer \u00e4n bara hur m\u00e5nga m\u00e4nniskor som kom till deras webbplats \u2013 de kunde titta p\u00e5 hur de interagerade med deras webbplats och d\u00e4rf\u00f6r f\u00f6rst\u00e5 kundernas \u00f6vergripande beteende samtidigt som de engagerar sig i varum\u00e4rket.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Samtidigt var fysiska \u00e5terf\u00f6rs\u00e4ljare glada om de kunde f\u00e5 ett korrekt antal kunder som gick in i butiken.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Och s\u00e5 kom tekniken. <\/span><a href=\"https:\/\/blog.bindy.com\/sv\/5-ways-retailers-can-increase-foot-traffic-in-their-stores\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fottrafik<\/a><span style=\"font-weight: 400;\"> analys utvecklades fr\u00e5n att helt enkelt r\u00e4kna kroppsr\u00e4kning till en mer sofistikerad upps\u00e4ttning analyser, liknande de som finns tillg\u00e4ngliga online.&nbsp;<\/span><span style=\"font-weight: 400;\">Nu, <\/span><a href=\"https:\/\/blog.bindy.com\/sv\/topp-10-kpis-som-smb-aterforsaljare-bor-spara-och-hur-man-mater-dem\/\" target=\"_blank\" rel=\"noopener noreferrer\">datadrivna \u00e5terf\u00f6rs\u00e4ljare<\/a><span style=\"font-weight: 400;\"> kan samla rika insikter om inte bara hur m\u00e5nga som kommer in i deras butik utan ocks\u00e5 om deras beteende n\u00e4r de \u00e4r d\u00e4r.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">I den h\u00e4r artikeln unders\u00f6ker vi historien och utvecklingen av fottrafikanalys och hur du kan anv\u00e4nda den i dina butiker.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Utvecklingen av fottrafikr\u00e4knaren<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">L\u00e5t oss f\u00f6rst ta en tillbakablick p\u00e5 utvecklingen av r\u00e4kning och analys av fottrafik:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Manuella r\u00e4kningar i antiken:<\/strong><b><span style=\"font-weight: 400;\"> Det finns historiska indikationer p\u00e5 tidig manuell r\u00e4kning. <\/span><a href=\"https:\/\/americanhistory.si.edu\/collections\/object-groups\/counters\" target=\"_blank\" rel=\"noopener noreferrer\">Enligt National Museum of American History<\/a><span style=\"font-weight: 400;\">, &quot;skrivare som utf\u00f6rde ber\u00e4kningar flyttade sm\u00e5 stenar eller metallpolletter l\u00e4ngs linjer.&quot;<\/span><\/b><\/li>\n\n\n\n<li><strong>Mekaniska r\u00e4knare:<\/strong> <span style=\"font-weight: 400;\">P\u00e5 1800-talet b\u00f6rjade uppfinnare skapa och patentera mekaniska diskar. Dessa enheter anv\u00e4ndes f\u00f6r att r\u00e4kna jordbruk, maskiner och mer. \u00c5r 1874 uppfann Alexander Atkinson ett r\u00e4kneregister f\u00f6r att sp\u00e5ra m\u00e4ngder spannm\u00e5l.<\/span><\/li>\n\n\n\n<li><strong>Tryckmattor:<\/strong><span style=\"font-weight: 400;\"> Tryckk\u00e4nsliga mattor, plattformar och sensorer var en av de f\u00f6rsta framstegen som var inriktade p\u00e5 att r\u00e4kna m\u00e4nniskor. Det fungerar \u00e4ven i en detaljhandelsmilj\u00f6.&nbsp;<\/span><\/li>\n\n\n\n<li><strong>Infrar\u00f6da str\u00e5lar:<\/strong><span style=\"font-weight: 400;\"> Balkdiskar placeras p\u00e5 motsatta sidor av butiksing\u00e5ngen. De anv\u00e4nder en mottagare eller reflektor f\u00f6r att skjuta en kontinuerlig str\u00f6m av ljus \u00f6ver entr\u00e9n. Varje g\u00e5ng denna ljusstr\u00e5le bryts, l\u00e4gger den till en r\u00e4kning till r\u00e4kningen.<\/span><\/li>\n\n\n\n<li><strong>Termiska r\u00e4knare<\/strong><b>: <\/b><span style=\"font-weight: 400;\">Denna teknik utvecklades med hj\u00e4lp av v\u00e4rmek\u00e4llor f\u00f6r att r\u00e4kna antalet personer som g\u00e5r in i en butik.&nbsp;<\/span><\/li>\n\n\n\n<li><strong>Videor\u00e4knare<\/strong><b>:<span style=\"font-weight: 400;\"> M\u00e4nniskorr\u00e4knare f\u00f6r video registrerar butiksintr\u00e4det och anv\u00e4nder datoralgoritmer f\u00f6r att r\u00e4kna antalet kroppar som g\u00e5r igenom. \u00c5terf\u00f6rs\u00e4ljare kunde b\u00f6rja analysera mer \u00e4n bara antalet shoppare som gick in i butiken \u2013 de kunde ocks\u00e5 titta p\u00e5 deras beteende n\u00e4r de v\u00e4l var inne.&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>WiFi-r\u00e4kning:<\/strong><span style=\"font-weight: 400;\"> Till och med mer avancerad \u00e4n videor\u00e4knare, analysen av WiFi-fottrafik \u00e4r den mest sofistikerade hittills. Shoppers smartphones ansluter till n\u00e4tverket och skickar varningar och information till systemet om deras aktivitet. Denna detaljerade analys visar antalet shoppare, vart de gick, vilka omr\u00e5den de tillbringade mest tid i, vilka produkter de utforskade och till och med vilka medarbetare som hj\u00e4lpte dem.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Detaljhandelsteknik ger st\u00e4ndigt varum\u00e4rken m\u00f6jlighet att <a href=\"https:\/\/blog.bindy.com\/sv\/10-satt-att-anvanda-konsumentpsykologi-for-att-oka-forsaljningen-i-detaljhandeln\/\" target=\"_blank\" rel=\"noopener noreferrer\">f\u00f6rst\u00e5 mer om kundernas beteende<\/a><span style=\"font-weight: 400;\">, bygga autentiska relationer och driva f\u00f6rs\u00e4ljning.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?ssl=1\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"7427\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/compliantia-banner-ads-jan-2020-v8-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Compliantia - Banner Ads - Jan 2020 - v8&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Compliantia &amp;#8211; Banner Ads &amp;#8211; Jan 2020 &amp;#8211; v8\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?w=700&#038;ssl=1\" alt=\"https:\/\/bindy.com\/\" class=\"wp-image-7427\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Hur man anv\u00e4nder fottrafikanalys idag<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00c5terf\u00f6rs\u00e4ljare kan anv\u00e4nda en kombination av de moderna verktygen ovan, m\u00e5nga v\u00e4nder sig till video och WiFi, som sina prim\u00e4ra verktyg f\u00f6r analys av fottrafik. &quot;Fottrafik \u00e4r en kritisk barometer f\u00f6r \u00e5terf\u00f6rs\u00e4ljare&quot;, s\u00e4ger David Bairstow, produktchef, <\/span>Skyhook<span style=\"font-weight: 400;\">. &quot;Med s\u00e5 m\u00e5nga signaler som konkurrerar om konsumenternas uppm\u00e4rksamhet \u00e4r det viktigt att f\u00f6rst\u00e5 hur m\u00e5nga konsumenter som bes\u00f6ker dina butiker i f\u00f6rh\u00e5llande till dina konkurrenter.&quot;&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00c5terf\u00f6rs\u00e4ljare kan &quot;identifiera trender inom sin egen CRM-data f\u00f6r att f\u00f6rklara n\u00e5gra av f\u00f6r\u00e4ndringarna men de kan inte s\u00e4tta ihop hela historien utan att f\u00f6rst\u00e5 fl\u00f6det av g\u00e5ngtrafik&quot;, s\u00e4ger han. Fottrafikanalys knyter ihop allt.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&quot;Att kunna se relativa f\u00f6r\u00e4ndringar i g\u00e5ngtrafiken kan st\u00f6dja eller f\u00f6rneka en avhandling.&quot; \u2013 David Bairstow, produktchef, <a href=\"https:\/\/www.skyhook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Skyhook<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00c5terf\u00f6rs\u00e4ljare b\u00f6r analysera n\u00e5gra nyckelkategorier av insikter:&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Trafikm\u00f6nster<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Att analysera hur kunder r\u00f6r sig genom din butik omfattar mycket. S\u00e5 fokusera p\u00e5 KPI:er som st\u00f6djer dina \u00f6vergripande aff\u00e4rsm\u00e5l. Med detta sagt finns det n\u00e5gra universella datapunkter att t\u00e4nka p\u00e5 n\u00e4r du tittar p\u00e5 din g\u00e5ngtrafik:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Friktionspunkter<span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">Var fastnar shoppare? Vad kan du g\u00f6ra f\u00f6r att f\u00e5 dem att lossna?&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>Kluster<\/strong>:<span style=\"font-weight: 400;\"> Finns det specifika platser i butiken d\u00e4r shoppare tenderar att samlas eller tillbringar mycket tid? Vad \u00e4r det som f\u00e5r dem att spendera s\u00e5 mycket tid p\u00e5 den h\u00e4r platsen? \u00c4r det en bra eller d\u00e5lig sak?<\/span><\/li>\n\n\n\n<li><strong>Omvandlingsfrekvens<\/strong>:<span style=\"font-weight: 400;\"> Att veta hur m\u00e5nga som kommer in i din butik och hur m\u00e5nga som g\u00f6r ett k\u00f6p hj\u00e4lper dig att f\u00f6rst\u00e5 konverteringsfrekvensen. Det h\u00e4r \u00e4r en mer exakt indikator p\u00e5 hur effektiv du \u00e4r p\u00e5 att driva f\u00f6rs\u00e4ljning \u00e4n att s\u00e4nka f\u00f6rs\u00e4ljningssiffror.<\/span><\/li>\n\n\n\n<li><strong>Uppeh\u00e5llstid<\/strong>:<span style=\"font-weight: 400;\"> Hur mycket tid spenderar shoppare i din butik? Hur korrelerar detta med spenderade dollar och andra konverteringsrelaterade m\u00e4tv\u00e4rden?<br><\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" data-attachment-id=\"10062\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/shutterstock_1125853544-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?fit=1920%2C1440&amp;ssl=1\" data-orig-size=\"1920,1440\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1125853544 (1)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?fit=700%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=700%2C525&#038;ssl=1\" alt=\"\" class=\"wp-image-10062\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=2048%2C1536&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=1200%2C900&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=800%2C600&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=400%2C300&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=200%2C150&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=700%2C525&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=2000%2C1500&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=533%2C400&amp;ssl=1 533w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Marknads\u00f6vervakning<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Det \u00e4r alltid en bra id\u00e9 att g\u00f6ra marknadsanalyser. &quot;J\u00e4mf\u00f6r fottrafik mellan flera butiksplatser och dina konkurrenter&quot;, rekommenderar Bairstow. Detta hj\u00e4lper dig att f\u00f6rst\u00e5 var du passar in i det \u00f6vergripande landskapet.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">En j\u00e4mf\u00f6rande analys, mot dina egna butiker eller dina konkurrenters, fungerar som ett benchmarkingverktyg f\u00f6r att se hur dina butiker st\u00e5r sig. Baserat p\u00e5 denna information kan du avg\u00f6ra om antalet fottrafik \u00e4r bra eller beh\u00f6ver \u00e5tg\u00e4rdas.&nbsp;<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&quot;\u00c5terf\u00f6rs\u00e4ljare kan titta p\u00e5 avst\u00e5ndet som konsumenterna reser till de b\u00e4st presterande butikerna, demografin f\u00f6r bes\u00f6karna till de b\u00e4st presterande butikerna, de andra \u00e5terf\u00f6rs\u00e4ljarna samlade runt de b\u00e4st presterande butikerna j\u00e4mf\u00f6rt med l\u00e4gre presterande och egenskaper som delas av h\u00f6gpresterande butiker,&quot; s\u00e4ger Bairstow .&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58787\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/store-operations-checklist\/bindy-statment-ads_top-secret-button-ad-1080x1080-21\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Gaining visibility into your sites also makes them accountable\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&#038;ssl=1\" alt=\"Att f\u00e5 synlighet p\u00e5 dina webbplatser g\u00f6r dem ocks\u00e5 ansvariga\" class=\"wp-image-58787\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Marknadsf\u00f6ringstillskrivning<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Att \u00f6verbrygga klyftan mellan online- och offlinedata \u00e4r en aldrig sinande utmaning. Men tekniken g\u00f6r det l\u00e4ttare att g\u00f6ra det framg\u00e5ngsrikt. \u00c4nd\u00e5 utmanas marknadsf\u00f6rare n\u00e4r det kommer till attribution, s\u00e4rskilt f\u00f6r digitala kampanjer som driver bes\u00f6kstrafik och f\u00f6rs\u00e4ljning i butik. Faktiskt, <\/span><a href=\"https:\/\/rakutenmarketing.com\/en-uk\/media-and-press\/facebook-influencers-make-75k-per-post-despite-marketers-limited-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">60% av varum\u00e4rken<\/a><span style=\"font-weight: 400;\"> Anv\u00e4nd f\u00f6r n\u00e4rvarande inte en attributionsmodell f\u00f6r influencer-f\u00f6rs\u00e4ljning alls.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&quot;Fottrafikanalys kan ber\u00e4tta om dina f\u00f6rs\u00e4ljnings- och marknadsf\u00f6ringskampanjer har en direkt inverkan p\u00e5 fottrafiken till butiker och resulterar i fysisk f\u00f6rs\u00e4ljning&quot;, s\u00e4ger Bairstow.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Verktyg f\u00f6r analys av fottrafik f\u00f6r \u00e5terf\u00f6rs\u00e4ljare<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Nu har branschen ingen brist p\u00e5 verktyg f\u00f6r analys av fottrafik. &quot;Det \u00e4r sv\u00e5rt att ha en bred bild av alla dina butiker och konkurrenter med gamla l\u00f6sningar som kr\u00e4ver dyr h\u00e5rdvara som kameror och beacons&quot;, s\u00e4ger Bairstow. &quot;M\u00e5nga \u00e5terf\u00f6rs\u00e4ljare maximerar sin kunskap om sina konsumenter, och de som inte \u00e4r det riskerar att hamna p\u00e5 efterk\u00e4lken genom att undvika att utnyttja de nya tillg\u00e4ngliga verktygen.&quot;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">N\u00e5gra verktyg f\u00f6r analys av fottrafik att kolla in inkluderar:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.aislelabs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aislelabs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/axper.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Axper<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.getblix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blix<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.density.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Densitet<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mindtree.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mindtree<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailnext.net\/en\/home\/\" target=\"_blank\" rel=\"noopener noreferrer\">RetailNext<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.scanalyticsinc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Scanalytics<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.shoppertrak.com\" target=\"_blank\" rel=\"noopener noreferrer\">ShopperTrak<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.trafsys.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Traf-Sys<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Det \u00e4r b\u00e4st att unders\u00f6ka dina alternativ med din egen forskning f\u00f6r att avg\u00f6ra vilken som passar b\u00e4st f\u00f6r dina butiker och dina aff\u00e4rsm\u00e5l.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56864\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/the-bindy-workflow\/auditor_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"auditor_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56864\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Hur man optimerar fottrafiken till dina butiker<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Data \u00e4r bara en pusselbit. Det \u00e4r vad du g\u00f6r med den datan som p\u00e5verkar resultatet. \u00c5terf\u00f6rs\u00e4ljare m\u00e5ste f\u00f6rst\u00e5 insikterna fr\u00e5n sina verktyg f\u00f6r fottrafikanalys och, \u00e4nnu viktigare, agera utifr\u00e5n dessa insikter.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">H\u00e4r \u00e4r n\u00e5gra resurser som hj\u00e4lper dig att g\u00f6ra exakt det:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.bindy.com\/sv\/hur-du-far-kunder-offline-och-till-dina-butiker-under-julhelgen\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hur du f\u00e5r kunder offline och in i dina butiker<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/sv\/5-ways-retailers-can-increase-foot-traffic-in-their-stores\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 s\u00e4tt \u00e5terf\u00f6rs\u00e4ljare kan \u00f6ka trafiken i sina butiker<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/sv\/7-visuella-merchandisingtekniker-for-att-oka-forsaljningen\/\" target=\"_blank\" rel=\"noopener noreferrer\">7 Visual Merchandising-tekniker f\u00f6r att \u00f6ka f\u00f6rs\u00e4ljningen<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Om f\u00f6rfattaren:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"299\" data-attachment-id=\"5746\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/andrea\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?fit=299%2C299&amp;ssl=1\" data-orig-size=\"299,299\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"andrea\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?fit=299%2C299&amp;ssl=1\" src=\"https:\/\/i2.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?zoom=0.8999999761581421&amp;resize=235%2C225&amp;ssl=1\" alt=\"andrea\" class=\"wp-image-5746\" style=\"width:198px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Alex \u00e4r en copywriter som arbetar med B2B-f\u00f6retag inom detaljhandeln, e-handeln och resesektorerna f\u00f6r att skapa strategier och experter p\u00e5 l\u00e5ngformat, webbplats- och blogginneh\u00e5ll. Du kan se hennes arbete p\u00e5 sajter som Shopify, Vend, Stitch Labs, Money Under 30 och mer.\u00a0<a href=\"https:\/\/www.thealexsheehan.com\/?source=compliantia\" target=\"_blank\" rel=\"noreferrer noopener\">thealexsheehan.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Analys av fottrafik hj\u00e4lper fysiska butiker att f\u00e5 samma rika kundinsikter som e-handelsvarum\u00e4rken har utnyttjat. N\u00e4r onlinehandeln gjorde framsteg hade e-handelsvarum\u00e4rken ett \u00f6vertag vad g\u00e4ller data. De kunde sp\u00e5ra mer \u00e4n bara hur m\u00e5nga m\u00e4nniskor som kom till deras webbplats \u2013 de kunde titta p\u00e5 hur de interagerade ... <a href=\"https:\/\/blog.bindy.com\/sv\/the-evolution-of-foot-traffic-analysis-and-how-to-use-it\/\" class=\"more-link\">Forts\u00e4tt l\u00e4sa <span class=\"screen-reader-text\">Utvecklingen av fottrafikanalys och hur man anv\u00e4nder den<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[677173911,175,677173941],"class_list":["post-7063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-foot-traffic","tag-marketing","tag-retail-data"],"yoast_head":"<!-- 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