{"id":6951,"date":"2021-10-26T15:16:09","date_gmt":"2021-10-26T20:16:09","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6951"},"modified":"2024-11-28T14:52:28","modified_gmt":"2024-11-28T19:52:28","slug":"10-visningstips-for-att-oka-detaljhandeln","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/10-visningstips-for-att-oka-detaljhandeln\/","title":{"rendered":"10 visningstips f\u00f6r ink\u00f6psst\u00e4llen f\u00f6r att \u00f6ka detaljhandeln"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">En ink\u00f6psdisplay (alias POP-display) \u00e4r ett viktigt f\u00f6rs\u00e4ljnings- och marknadsf\u00f6ringsverktyg f\u00f6r \u00e5terf\u00f6rs\u00e4ljare och CPG:er. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">POP-sk\u00e4rmar kan introducera och utbilda kunder, uppmuntra dem att prova en produkt och i slut\u00e4ndan \u00f6ka f\u00f6rs\u00e4ljningen. Ink\u00f6psst\u00e4llen kan ocks\u00e5 f\u00f6rb\u00e4ttra en butik. De b\u00e4sta bl\u00e5ser liv i ditt utrymme, vilket g\u00f6r att det ser mer v\u00e4lkomnande och dynamiskt ut. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">POP-sk\u00e4rmar \u00e4r faktiskt s\u00e5 viktiga att den globala marknaden f\u00f6r ink\u00f6psdisplayer <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/global-point-of-purchase-pop-displays-markets-report-2018-300797880.html\" target=\"_blank\" rel=\"noopener noreferrer\">f\u00f6rv\u00e4ntas v\u00e4xa<\/a><span style=\"font-weight: 400;\"> vid en CAGR p\u00e5 5,9% under perioden 2018 till 2026.<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ink\u00f6psst\u00e4lle-displayer erbjuder ett stort v\u00e4rde f\u00f6r varum\u00e4rken och \u00e5terf\u00f6rs\u00e4ljare, och de kommer att forts\u00e4tta att g\u00f6ra det i m\u00e5nga \u00e5r fram\u00f6ver. Men f\u00f6r att f\u00e5 ut det mesta av dem m\u00e5ste dina POP-sk\u00e4rmar vara kreativa, unika och v\u00e4lgjorda. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">H\u00e4r \u00e4r 10 tips som hj\u00e4lper dig att g\u00f6ra just det. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-use-imagery-that-your-audience-can-identify-with\"><span style=\"font-weight: 400;\">1. Anv\u00e4nd bilder som din publik kan identifiera sig med <\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Det b\u00e4sta s\u00e4ttet att f\u00e5nga kunders uppm\u00e4rksamhet \u00e4r att visa dem n\u00e5got de kan relatera till. Ofta inneb\u00e4r det att du anv\u00e4nder bilder eller personer som passar samma profil som din m\u00e5lgrupp. Om du s\u00e4ljer till medel\u00e5lders m\u00e4n, f\u00f6rs\u00f6k sedan att infoga bilder p\u00e5 dem i dina sk\u00e4rmar. S\u00e4lja till barn? Visa dem bilder de kan identifiera sig med.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det var vad Barbie gjorde i f\u00f6ljande POP-visning, som uppmuntrade tjejer att &quot;vara vad som helst&quot; de ville vara. F\u00f6r att f\u00f6rmedla budskapet anv\u00e4nde m\u00e4rket olika typer av Barbies i displayen, d\u00e4r varje docka hade olika kostym och utseende.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">D\u00e4rmed gav varum\u00e4rket ut en bemyndigande och relaterbar mig<span style=\"font-weight: 400;\">ssage till unga flickor. S\u00e5 oavsett om en tjej vill bli pilot, l\u00e4kare eller astronaut, s\u00e4ger Barbie till henne att hon kan \u00e5stadkomma det. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/By6kXt6An2Q\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/By6kXt6An2Q\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Se detta inl\u00e4gg p\u00e5 Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/By6kXt6An2Q\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ett inl\u00e4gg som delas av The Xine (@the_xine_design)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-go-for-an-unusual-shape\"><span style=\"font-weight: 400;\">2. G\u00e5 efter en ovanlig form<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Boxiga sk\u00e4rmar som inte ser ut mer \u00e4n glorifierade hyllor \u00e4r s\u00e5 vanliga i butiker att de knappt registreras p\u00e5 shoppares radar. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Str\u00e4va efter att g\u00f6ra n\u00e5got annorlunda genom att dina ink\u00f6psdisplayer kommer i unika former och storlekar. M\u00e5nga dryckesm\u00e4rken skapar till exempel displayer i form av en drinkflaska.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Eller \u00f6verv\u00e4g att anv\u00e4nda en unik form helt och h\u00e5llet. Halos Mandariner anv\u00e4nde till exempel en stor, f\u00e4rgglad utsk\u00e4rning av ett tr\u00e4d i displayen nedan. Tr\u00e4det \u00e4r placerat precis i mitten, med produkter (dvs. mandariner) som sitter under det, vilket g\u00f6r att det ser ut som om du plockar frukter under tr\u00e4det.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bq7QtikgWs4\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Bq7QtikgWs4\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Se detta inl\u00e4gg p\u00e5 Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Bq7QtikgWs4\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ett inl\u00e4gg som delas av Shopper Matters (@shoppermatters)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Du kan ocks\u00e5 s\u00e4tta en ny snurr p\u00e5 en gemensam sk\u00e4rm. Ta en titt p\u00e5 f\u00f6ljande POP-display fr\u00e5n Lindt. Ja, det \u00e4r tekniskt sett &quot;boxigt&quot;, men Lindt valde att stapla l\u00e5dorna oj\u00e4mnt ovanp\u00e5 varandra, s\u00e5 det ser inte ut som en traditionell ink\u00f6psdisplay. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram is-provider-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<a href=\"https:\/\/www.instagram.com\/p\/Bw8-_HnhsDK\" rel=\"nofollow\">https:\/\/www.instagram.com\/p\/Bw8-_HnhsDK<\/a>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-get-in-line-with-the-seasons\"><span style=\"font-weight: 400;\">3. Kom i linje med \u00e5rstiderna<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Om det \u00e4r en stor semester eller shoppingh\u00e4ndelse runt h\u00f6rnet, se till att dina POP-sk\u00e4rmar \u00e4r relevanta f\u00f6r s\u00e4songen. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Poo-Pourri, ett f\u00f6retag som s\u00e4ljer doftande sprayer, g\u00f6r just det. Poo-Pourri marknadsf\u00f6r sin produkt som &quot;den perfekta strumpan&quot;, och den anv\u00e4nder en kvick POP-sk\u00e4rm f\u00f6r att g\u00f6ra det. Ta en titt p\u00e5 varum\u00e4rkets insatser nedan.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-create-something-interactive\"><span style=\"font-weight: 400;\">4. Skapa n\u00e5got interaktivt<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Om det \u00e4r vettigt f\u00f6r ditt varum\u00e4rke och dina varor, l\u00e4gg till interaktiva element p\u00e5 din sk\u00e4rm. Att g\u00f6ra det ger m\u00e4nniskor m\u00f6jlighet att engagera sig i sj\u00e4lva displayen s\u00e5 att de kan l\u00e4ra sig mer om dina produkter och bli mer uppmuntrade att g\u00f6ra ett k\u00f6p. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Interaktiva sk\u00e4rmar blir allt popul\u00e4rare och vi kommer sannolikt att se (\u00e4nnu) fler av dem i butiker. Och de goda nyheterna? De \u00e4r mer tillg\u00e4ngliga \u00e4n n\u00e5gonsin.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Som David Ewart, ledande s\u00e4ljare och direkt\u00f6r p\u00e5 <\/span><a rel=\"noopener noreferrer\" href=\"https:\/\/www.pavilionbroadway.co.uk\/\" target=\"_blank\">Pavilion Broadway<\/a><span style=\"font-weight: 400;\"> konstaterar, &quot;Interaktiva sk\u00e4rmar blir allt popul\u00e4rare. Med POS-displayenheter och surfplattor till sina l\u00e4gsta priser n\u00e5gonsin \u00e4r det mycket m\u00f6jligt att skapa en skr\u00e4ddarsydd anv\u00e4ndarupplevelse.\u201d<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Kolla in vad Sephora g\u00f6r p\u00e5 sitt South Coast Plaza-l\u00e4ge. Sephora f\u00e4ste en tablett p\u00e5 en av hyllorna i h\u00e5rv\u00e5rdsavdelningen och uppmanar shoppare att g\u00f6ra fr\u00e5gesporten &quot;Hair Care Finder&quot;. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Kunder kan trycka p\u00e5 sk\u00e4rmen, dela detaljer om sitt h\u00e5r och fr\u00e5gesporten kommer att generera produktrekommendationer baserat p\u00e5 k\u00f6parnas input.<\/span><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1201\" data-attachment-id=\"10096\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/sephora-interactive-pop-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/Sephora-interactive-POP.png?fit=1600%2C1201&amp;ssl=1\" data-orig-size=\"1600,1201\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Sephora-interactive-POP\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/Sephora-interactive-POP.png?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/Sephora-interactive-POP.png?fit=700%2C526&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/Sephora-interactive-POP.png?fit=700%2C526&amp;ssl=1\" alt=\"\" class=\"wp-image-10096\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/Sephora-interactive-POP.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/Sephora-interactive-POP.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/Sephora-interactive-POP.png?resize=1024%2C769&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/Sephora-interactive-POP.png?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/Sephora-interactive-POP.png?resize=1536%2C1153&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/Sephora-interactive-POP.png?resize=1200%2C901&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/Sephora-interactive-POP.png?resize=800%2C600&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/Sephora-interactive-POP.png?resize=400%2C300&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/Sephora-interactive-POP.png?resize=200%2C150&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/Sephora-interactive-POP.png?resize=700%2C525&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/Sephora-interactive-POP.png?resize=533%2C400&amp;ssl=1 533w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/Sephora-interactive-POP.png?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Bildkredit: Francesca Nicasio<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Dollar Shave Club anv\u00e4nder sig ocks\u00e5 av interaktiva sk\u00e4rmar men i st\u00f6rre skala. DSC har flygplatsautomater med sk\u00e4rmar i naturlig storlek som kunder kan interagera med om de vill k\u00f6pa rakhyvlar p\u00e5 spr\u00e5ng. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B4CztwjATOG\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B4CztwjATOG\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Se detta inl\u00e4gg p\u00e5 Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B4CztwjATOG\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ett inl\u00e4gg som delas av Shopper Matters (@shoppermatters)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-use-pop-displays-to-educate\"><span style=\"font-weight: 400;\">5. Anv\u00e4nd POP-sk\u00e4rmar f\u00f6r att utbilda<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">POP-sk\u00e4rmar anv\u00e4nds fr\u00e4mst f\u00f6r att marknadsf\u00f6ra och marknadsf\u00f6ra produkter, men det finns tillf\u00e4llen d\u00e5 du b\u00f6r anv\u00e4nda dem f\u00f6r att utbilda kunder. Detta \u00e4r s\u00e4rskilt viktigt om du visar upp flera f\u00f6rem\u00e5l p\u00e5 en sk\u00e4rm. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Att ha olika val kan \u00f6verv\u00e4ldiga kunder, s\u00e5 du m\u00e5ste peka dem i r\u00e4tt riktning. Detta kan g\u00f6ras genom att s\u00e4tta upp displayer med informativt och pedagogiskt inneh\u00e5ll. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">H\u00e4r \u00e4r ett exempel fr\u00e5n Crate &amp; Barrel-butiken i Pasadena, Kalifornien, som visar upp flera redskap. F\u00f6r att hj\u00e4lpa dem som k\u00f6per k\u00f6ksutrustning lade Crate &amp; Barrel till lite anv\u00e4ndbar information h\u00f6gst upp p\u00e5 displayen och ber\u00e4ttade f\u00f6r kunderna vad varje artikel anv\u00e4nds till. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-show-the-product-in-action\"><span style=\"font-weight: 400;\">6. Visa produkten i aktion <\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Demos i butik \u00e4r ett utm\u00e4rkt s\u00e4tt att visa upp dina produkter, men de kan vara arbetskr\u00e4vande och kostsamma. Dessutom kan inte alla produkter demonstreras p\u00e5 plats. Lyckligtvis erbjuder POP-sk\u00e4rmar ett s\u00e4tt att visa dina produkter i aktion utan allt kr\u00e5ngel. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Genom att integrera videor i dina sk\u00e4rmar kan du effektivt f\u00e5nga folks uppm\u00e4rksamhet och visa dem hur din produkt fungerar. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">GoPro g\u00f6r just det i f\u00f6ljande display, som har en video av idrottare som anv\u00e4nder HERO 7-kameran medan de surfar. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-encourage-product-testing\"><span style=\"font-weight: 400;\">7. Uppmuntra produkttestning<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Anv\u00e4nd dina POP-sk\u00e4rmar f\u00f6r att f\u00e5 folk att testa dina produkter p\u00e5 plats.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Denna display fr\u00e5n The Body Shop, till exempel, marknadsf\u00f6r varum\u00e4rkets Body Butter-artiklar genom att uppmuntra kunder att testa det p\u00e5 sig sj\u00e4lva. Det b\u00e4sta av allt \u00e4r att The Body Shop f\u00f6rklarar vad de vill att kunderna ska g\u00f6ra. Displayen s\u00e4ger stolt &quot;Try me&quot; s\u00e5 meddelandet \u00e4r sv\u00e5rt att missa. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-make-your-pop-displays-stand-out-with-the-right-materials-and-lighting\"><span style=\"font-weight: 400;\">8. F\u00e5 dina POP-sk\u00e4rmar att sticka ut med r\u00e4tt material och belysning<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&quot;Det \u00e4r viktigt att g\u00f6ra ditt POS\/POP-omr\u00e5de i\u00f6gonfallande och engagerande - detta g\u00f6r det l\u00e4ttare f\u00f6r kunderna att hitta och lockar dem att k\u00f6pa,&quot; r\u00e5der Mark Marth, VD p\u00e5 <\/span><a rel=\"noopener noreferrer\" href=\"https:\/\/coloredge.com\/\" target=\"_blank\">F\u00e4rg kant<\/a><span style=\"font-weight: 400;\">.<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Enligt honom, &quot;Att blanda substrat och material (till exempel att blanda papper, vinyl, akryl, etc), anv\u00e4nda ljusa\/fluorescerande f\u00e4rger och anv\u00e4nda glitter och holografiska texturer kommer alla att g\u00f6ra dina POS\/POP-sk\u00e4rmar punchigare.&quot; <\/span><br><span style=\"font-weight: 400;\">Och gl\u00f6m inte belysningen, till\u00e4gger han. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&quot;Att anv\u00e4nda intressant belysning - till exempel bakgrundsbelyst grafik i kombination med ljusgl\u00f6d i andra delar av din sk\u00e4rm och underbelysta diskar - kommer ocks\u00e5 att dra blickarna till sig.&quot;<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Dessa Whittakers sk\u00e4rmar p\u00e5 Auckland International Airport i Nya Zeeland g\u00f6r pekarna ovan till god anv\u00e4ndning. F\u00f6rutom att anv\u00e4nda olika material och texturer \u00e4r displayerna v\u00e4l upplysta och g\u00f6r ett fantastiskt jobb med att f\u00e5nga m\u00e4nniskors \u00f6gon utan att vara f\u00f6r ljusa eller \u00f6verv\u00e4ldigande. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BoQVE8QF-ck\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BoQVE8QF-ck\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Se detta inl\u00e4gg p\u00e5 Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BoQVE8QF-ck\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ett inl\u00e4gg som delas av ieRetail (@ieretail)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-frequently-switch-up-your-displays\"><span style=\"font-weight: 400;\">9. V\u00e4xla ofta dina sk\u00e4rmar <\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&quot;Det vanligaste misstaget jag ser att \u00e5terf\u00f6rs\u00e4ljare g\u00f6r \u00e4r att inte \u00e4ndra sin POP-display&quot;, s\u00e4ger Meaghan Brophy, senior detaljhandelsanalytiker p\u00e5 <\/span><a rel=\"noopener noreferrer\" href=\"https:\/\/fitsmallbusiness.com\/\" target=\"_blank\">Passar sm\u00e5f\u00f6retag<\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Meaghans r\u00e5d? &quot;Se till att POP-sk\u00e4rmar alltid \u00e4r st\u00e4dade och v\u00e4lfyllda. Varje vecka, utv\u00e4rdera f\u00f6rs\u00e4ljning och produktpositionering f\u00f6r att lyfta fram nyare eller mer popul\u00e4ra f\u00f6rem\u00e5l.&quot;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Proffstips: <\/b><span style=\"font-weight: 400;\">Anv\u00e4nd en detaljhandelsrevision och uppgiftshanteringsl\u00f6sning som <\/span><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bindy<\/a><span style=\"font-weight: 400;\"> f\u00f6r att g\u00f6ra denna process l\u00e4ttare. Bindy f\u00f6renklar dina detaljhandelsrevisioner och utv\u00e4rderingar, s\u00e5 att du kan se till att dina visningar utf\u00f6rs korrekt \u2013 och enligt schemat. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58783\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/checklista-for-visuell-merchandising\/bindy-statment-ads_top-secret-button-ad-1080x1080-03\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Stop leaving money on the table with poorly executed merchandising\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&#038;ssl=1\" alt=\"Sluta l\u00e4mna pengar p\u00e5 bordet med d\u00e5ligt utf\u00f6rd merchandising\" class=\"wp-image-58783\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-make-data-backed-decisions\"><span style=\"font-weight: 400;\">10. Fatta databaserade beslut <\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Lyssna alltid p\u00e5 vad data s\u00e4ger dig. Sp\u00e5ra din f\u00f6rs\u00e4ljning och omvandlingar f\u00f6r att m\u00e4ta prestanda f\u00f6r dina sk\u00e4rmar och justera sedan d\u00e4refter. <\/span><br><span style=\"font-weight: 400;\">Som Meaghan uttrycker det, &quot;POP-sk\u00e4rmar \u00e4r heta fastigheter. Om n\u00e5got inte s\u00e4ljer i din POP-sk\u00e4rm, flytta den f\u00f6r att g\u00f6ra plats f\u00f6r n\u00e5got som s\u00e4ljer b\u00e4ttre. P\u00e5 samma s\u00e4tt, om n\u00e5got s\u00e4ljer riktigt bra, men inte har stora marginaler, \u00e4ndra din priss\u00e4ttning eller byt ut den med en annan vara med b\u00e4ttre vinstmarginaler.\u201d<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"490\" data-attachment-id=\"60515\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/screen-compo-combo_screens-layed-out-zoomed-1000\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=800%2C560&amp;ssl=1\" data-orig-size=\"800,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen compo-Combo_Screens-layed out zoomed-1000\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=300%2C210&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=700%2C490&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&#038;ssl=1\" alt=\"\" class=\"wp-image-60515\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=300%2C210&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=768%2C538&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=571%2C400&amp;ssl=1 571w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"make-your-displays-pop\"><span style=\"font-weight: 400;\">G\u00f6r dina sk\u00e4rmar POP! <\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Att f\u00e5 dina POP-sk\u00e4rmar att sticka ut kr\u00e4ver en blandning av kreativitet och data. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Det r\u00e4cker inte att l\u00e4gga ett g\u00e4ng produkter i en f\u00e4rgglad hylla eller armatur. Du m\u00e5ste ta h\u00e4nsyn till s\u00e4songer, trender och din publiks behov i din designprocess. <\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Och lika viktigt \u00e4r att sp\u00e5ra prestandan f\u00f6r dina initiativ, s\u00e5 att du kan forts\u00e4tta att optimera dem. <\/span><br><span style=\"font-weight: 400;\">Genom att ta stegen ovan kan du komma med minnesv\u00e4rda ink\u00f6psdisplayer som engagerar och konverterar dina kunder. <\/span><\/p>\n\n\n\n<div>\n<figure><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>En ink\u00f6psdisplay (alias POP-display) \u00e4r ett viktigt f\u00f6rs\u00e4ljnings- och marknadsf\u00f6ringsverktyg f\u00f6r \u00e5terf\u00f6rs\u00e4ljare och CPG:er. POP-sk\u00e4rmar kan introducera och utbilda kunder, uppmuntra dem att prova en produkt och i slut\u00e4ndan \u00f6ka f\u00f6rs\u00e4ljningen. Ink\u00f6psst\u00e4llen kan ocks\u00e5 f\u00f6rb\u00e4ttra en butik. De b\u00e4sta bl\u00e5ser liv i ditt utrymme, vilket g\u00f6r... <a href=\"https:\/\/blog.bindy.com\/sv\/10-visningstips-for-att-oka-detaljhandeln\/\" class=\"more-link\">Forts\u00e4tt l\u00e4sa <span class=\"screen-reader-text\">10 visningstips f\u00f6r ink\u00f6psst\u00e4llen f\u00f6r att \u00f6ka detaljhandeln<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[49417,431564],"tags":[677173885,677173929,677173928,95739],"class_list":["post-6951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","category-retail-sales","tag-merchandising","tag-point-of-purchase","tag-pop","tag-retail-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Point of Purchase Display Tips to Increase Retail Sales<\/title>\n<meta name=\"description\" content=\"A point of purchase display (POP display) is a critical sales and marketing tool for retailers and CPGs. Here are 10 POP display tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/sv\/10-visningstips-for-att-oka-detaljhandeln\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Point of Purchase Display Tips to Increase Retail Sales\" \/>\n<meta property=\"og:description\" content=\"A point of purchase display (POP display) is a critical sales and marketing tool for retailers and CPGs. 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