{"id":6801,"date":"2021-11-26T15:16:00","date_gmt":"2021-11-26T20:16:00","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6801"},"modified":"2024-11-28T09:21:37","modified_gmt":"2024-11-28T14:21:37","slug":"checklista-for-visuell-merchandising","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/visual-merchandising-checklist\/","title":{"rendered":"\u2714\ufe0f Checklista f\u00f6r visuell merchandising"},"content":{"rendered":"

\u00c5ttiosex procent<\/a> av \u00e5terf\u00f6rs\u00e4ljare rapporterar att det finns en korrelation mellan v\u00e4l genomf\u00f6rd visuell merchandising och konverteringsfrekvens. Att anv\u00e4nda en checklista f\u00f6r visuella varor i butik hj\u00e4lper till att s\u00e4kerst\u00e4lla att dina program k\u00f6rs i tid och p\u00e5 alla platser.<\/p>\n\n\n\n

Anv\u00e4nd det h\u00e4r exempel p\u00e5 Visual Merchandising-checklista f\u00f6r att skapa eller uppdatera ditt visuella merchandisingprogram p\u00e5 dina platser.<\/p>\n\n\n\n<\/span>\n\n\n\n

BUTIK EXTERI\u00d6R<\/strong><\/h2>\n\n\n\n
    \n
  1. Butiksnamnet \u00e4r tydligt, synligt och v\u00e4l upplyst. Adressskylten eller numret \u00e4r l\u00e4tt synligt f\u00f6r f\u00f6rbipasserande fotg\u00e4ngare\/biltrafik.<\/li>\n\n\n\n
  2. Butiksnamnskyltar \u00e5terspeglar nuvarande varum\u00e4rke.<\/li>\n\n\n\n
  3. Butikens \u00f6ppettider \u00e4r uppdaterade och synliga.<\/li>\n\n\n\n
  4. Extern butik \u00e4r v\u00e4l upplyst, inklusive d\u00f6rr\u00f6ppningar, bakpartier och sidor (om till\u00e4mpligt).<\/li>\n\n\n\n
  5. Butikens exteri\u00f6r \u00e4r ren och fri fr\u00e5n skr\u00e4p (ingen flisande f\u00e4rg, utbr\u00e4nda gl\u00f6dlampor, spruckna g\u00e5ngv\u00e4gar, repor, graffiti, etc.).<\/li>\n\n\n\n
  6. Landskapsarkitektur \u00e4r v\u00e4l underh\u00e5llen och \u00f6verensst\u00e4mmer med varum\u00e4rkesstandarder (om till\u00e4mpligt).<\/li>\n\n\n\n
  7. Butiken \u00e4r tillr\u00e4ckligt bemannad f\u00f6r att h\u00e5lla utsidan ren.<\/li>\n\n\n\n
  8. Sm\u00f6rg\u00e5sbr\u00e4dorna \u00e4r i gott skick och har aktuell kampanj (om till\u00e4mpligt).<\/li>\n<\/ol>\n\n\n\n
    \"Merchandising\"<\/figure>\n\n\n\n

    F\u00d6RVARA EXTERI\u00d6R F\u00f6nster<\/strong><\/h2>\n\n\n\n
      \n
    1. Butikens yttre f\u00f6nster \u00e4r i gott skick och rena.<\/li>\n\n\n\n
    2. F\u00f6nsterklamrar\/skyltar\/banners speglar varum\u00e4rkesstandarder inklusive placering, storlek och aktuell marknadsf\u00f6ringskampanj.<\/li>\n\n\n\n
    3. All f\u00f6nsterskyltning \u00e4r i gott skick (ingen blekning, rivning, rynkor, bubblande).<\/li>\n\n\n\n
    4. F\u00f6nsterdisplayer har r\u00e4tt kampanj och \u00f6verensst\u00e4mmer med produktplanogram och\/eller varum\u00e4rkesriktlinjer.<\/li>\n\n\n\n
    5. F\u00f6nsterdisplayer roteras enligt organisationens s\u00e4songskalender och kampanjevenemang.<\/li>\n\n\n\n
    6. F\u00f6nsterbelysning uppr\u00e4tth\u00e5lls och \u00e5terspeglar varum\u00e4rkes- och marknadsf\u00f6ringsstandarder inklusive fokus p\u00e5 utvalda produkter.<\/li>\n\n\n\n
    7. Utst\u00e4llningsutrustning (inventarier, hyllor, belysning, skyltdockor, rekvisita) \u00e4r i gott skick och \u00e4r rena.<\/li>\n\n\n\n
    8. F\u00f6nstren f\u00f6rblir v\u00e4l upplysta efter st\u00e4ngningstid.<\/li>\n<\/ol>\n\n\n\n
      \"Sluta<\/a><\/figure>\n\n\n\n

      BUTIK Inredningslayout<\/strong><\/h2>\n\n\n\n
        \n
      1. F\u00f6rs\u00e4ljningsgolvets layout och positionering \u00f6verensst\u00e4mmer med nuvarande f\u00f6retagsplanogram och varum\u00e4rkesstandarder.<\/li>\n\n\n\n
      2. Kundtrafikfl\u00f6det underl\u00e4ttas av butikslayout.<\/li>\n\n\n\n
      3. G\u00e5ngv\u00e4gar \u00e4r fria fr\u00e5n skr\u00e4p.<\/li>\n\n\n\n
      4. Golvdisplayer blockerar inte g\u00e5ngar eller kundr\u00f6relser. Inga snubbelrisker.<\/li>\n\n\n\n
      5. Sk\u00e4rmar och g\u00e5ngar \u00e4r tillr\u00e4ckligt breda is\u00e4r f\u00f6r att rymma barnvagnar och r\u00f6relsehj\u00e4lp.<\/li>\n\n\n\n
      6. F\u00f6rsta 5' \u2013 15' av butiksing\u00e5ngen f\u00f6ljer b\u00e4sta praxis och \u00e4r \u00f6ppen och stilren.<\/li>\n\n\n\n
      7. Antal och typer av gondoler\/displayer\/\u00e4ndlock \u00e4r l\u00e4mpliga f\u00f6r butikens storlek.<\/li>\n\n\n\n
      8. Layouten uppdateras minst en g\u00e5ng per \u00e5r.<\/li>\n\n\n\n
      9. Personalen har alltid god utsikt \u00f6ver butiken fr\u00e5n huvuddisken.<\/li>\n\n\n\n
      10. Potentiella d\u00f6da fl\u00e4ckar identifieras och hanteras.<\/li>\n<\/ol>\n\n\n
        \n
        \"\"<\/a><\/figure>\n<\/div>\n\n\n

        BUTIK Inredning F\u00f6rs\u00e4ljningsv\u00e5ning<\/strong><\/h2>\n\n\n\n
          \n
        1. Butiken \u00e4r v\u00e4l upplyst utan utbr\u00e4nda gl\u00f6dlampor.<\/li>\n\n\n\n
        2. Belysningen \u00e4r placerad f\u00f6r maximal effekt enligt varum\u00e4rkesstandarder.<\/li>\n\n\n\n
        3. Viktiga golvytor f\u00f6rs\u00e4ljas med nya produkter och SKU:er med h\u00f6g marginal (dvs. omr\u00e5det direkt till h\u00f6ger om entr\u00e9n, h\u00f6ger v\u00e4gg, v\u00e4ggen bakom kassan om till\u00e4mpligt).<\/li>\n\n\n\n
        4. Nyckeldisplayer f\u00f6r f\u00f6rs\u00e4ljningsgolv \u00e4ndras minst en g\u00e5ng i m\u00e5naden.<\/li>\n\n\n\n
        5. Alla inventarier, golv, v\u00e4ggar, f\u00f6nster och ytor \u00e4r rena och v\u00e4l underh\u00e5llna.<\/li>\n\n\n\n
        6. Musiken \u00e4r p\u00e5 en l\u00e4mplig niv\u00e5.<\/li>\n\n\n\n
        7. Temperaturen \u00e4r p\u00e5 en l\u00e4mplig niv\u00e5.<\/li>\n<\/ol>\n\n\n\n

          Displayer i butik<\/strong><\/h2>\n\n\n\n
            \n
          1. Syftet med varje display \u00e4r tydligt; Kan f\u00f6rst\u00e5s p\u00e5 5 sekunder eller mindre.<\/li>\n\n\n\n
          2. Alla displayer har skyltar inklusive en uppmaning.<\/li>\n\n\n\n
          3. Displayer \u00e4r inte \u00f6ver- eller underlager och till\u00e5ter kunder att interagera med produkter.<\/li>\n\n\n\n
          4. Farthinder<\/a> sk\u00e4rmar anv\u00e4nds strategiskt och har nya\/s\u00e4songsbetonade\/h\u00f6gmarginal-SKU:er.<\/li>\n\n\n\n
          5. Kampanjer \u00e4r aktuella och \u00f6verensst\u00e4mmer med f\u00f6retagets direktiv.<\/li>\n\n\n\n
          6. Cross-merchandising f\u00f6r kompletterande artiklar implementeras.<\/li>\n\n\n\n
          7. L\u00e5ngsamtg\u00e5ende SKU:er paras med b\u00e4ttre presterande SKU:er (d\u00e4r till\u00e4mpligt).<\/li>\n\n\n\n
          8. Alla sk\u00e4rmar i "som nya" skick.<\/li>\n\n\n\n
          9. Bulkgolvdisplayer placeras korrekt och s\u00e4kert.<\/li>\n\n\n\n
          10. Frist\u00e5ende sk\u00e4rmar underh\u00e5lls och fylls p\u00e5 dagligen.<\/li>\n\n\n\n
          11. S\u00e4rskilda k\u00e4rl eller korgar \u00e4r tydligt signerade med priss\u00e4ttning och placerade i hot spot-zoner.<\/li>\n\n\n\n
          12. Produkten \u00e4r r\u00e4tt prissatt.<\/li>\n<\/ol>\n\n\n
            \n
            \"\"<\/a><\/figure>\n<\/div>\n\n\n

            HYLLOR<\/strong><\/h2>\n\n\n\n
              \n
            1. Hyllorna \u00e5terspeglar varuhandelsscheman och planogram inklusive ers\u00e4ttningsf\u00f6rslag. Hyllorna \u00e4r v\u00e4lfyllda men inte r\u00f6riga.<\/li>\n\n\n\n
            2. Hyllor i \u00f6gonh\u00f6jd s\u00e4ljs med s\u00e4songsbetonade SKU:er eller h\u00f6gmarginaler.<\/li>\n\n\n\n
            3. Det finns inga produkth\u00e5l.<\/li>\n\n\n\n
            4. Produkten \u00e4r inte dold och \u00e4r l\u00e4tt att hitta i l\u00e4mpligt omr\u00e5de.<\/li>\n\n\n\n
            5. Produktf\u00f6rpackningen \u00e4r i gott skick (om till\u00e4mpligt).<\/li>\n\n\n\n
            6. Produkten \u00e4r organiserad logiskt efter storlek\/f\u00e4rg\/typ\/m\u00e4rke.<\/li>\n\n\n\n
            7. Antalet hyllplan \u00e4r l\u00e4mpligt f\u00f6r att till\u00e5ta ett optimalt antal olika SKU:er.<\/li>\n\n\n\n
            8. Alla produkter \u00e4r "fronted" korrekt.<\/li>\n\n\n\n
            9. Produkten \u00e4r l\u00e4ttillg\u00e4nglig (inte placerad f\u00f6r h\u00f6gt eller f\u00f6r l\u00e5gt). Tunga\/bulkiga produkter placeras p\u00e5 nedre hyllor f\u00f6r s\u00e4kerheten.<\/li>\n\n\n\n
            10. Skylt- och hyllwobblers anv\u00e4nds effektivt och i gott skick.<\/li>\n\n\n\n
            11. Bemanningen \u00e4r tillr\u00e4cklig s\u00e5 att produkten fylls p\u00e5 helt med j\u00e4mna mellanrum.<\/li>\n<\/ol>\n\n\n
              \n
              \"\"<\/a><\/figure>\n<\/div>\n\n\n

              POS<\/strong><\/h2>\n\n\n\n
                \n
              1. Huvuddisken\/kassan \u00e4r ren och fri fr\u00e5n skr\u00e4p.<\/li>\n\n\n\n
              2. POS-displayutrustning p\u00e5 disk \u00e4r l\u00e4mplig f\u00f6r kassadiskstorlek.<\/li>\n\n\n\n
              3. POS har l\u00e5g biljett, l\u00e4tta att f\u00e5 tag p\u00e5 produkter.<\/li>\n\n\n\n
              4. Skyltning \u00e4r uppm\u00e4rksammad och l\u00e4mplig storlek f\u00f6r POS-omr\u00e5det.<\/li>\n<\/ol>\n\n\n\n

                PERSONAL<\/strong><\/h2>\n\n\n\n
                  \n
                1. Personalen ser professionell ut och \u00e4r l\u00e4tt att identifiera.<\/li>\n\n\n\n
                2. Personalen har adekvat produktutbildning.<\/li>\n\n\n\n
                3. Personalen har god kundservice och s\u00e4ljf\u00f6rm\u00e5ga.<\/li>\n\n\n\n
                4. All personal tilldelas dagliga st\u00e4dningsansvar.<\/li>\n\n\n\n
                5. All personal f\u00f6rst\u00e5r branschen och kundernas behov.<\/li>\n\n\n\n
                6. Personalen visar produktkunskap n\u00e4r de tillfr\u00e5gas.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

                  86 procent av \u00e5terf\u00f6rs\u00e4ljarna uppger att det finns en korrelation mellan v\u00e4l genomf\u00f6rd visuell merchandising och konverteringsfrekvens. Genom att anv\u00e4nda en Checklista f\u00f6r Visual Merchandising i butik kan du s\u00e4kerst\u00e4lla att dina program k\u00f6rs i tid och p\u00e5 alla platser. Anv\u00e4nd det h\u00e4r exemplet p\u00e5 Checklista f\u00f6r Visual Merchandising f\u00f6r att skapa eller uppdatera ditt visuella merchandisingprogram p\u00e5 dina platser. BUTIK EXTERI\u00d6R BUTIK EXTERI\u00d6R \u2026 Forts\u00e4tt l\u00e4sa \u2714\ufe0f Checklista f\u00f6r visuell merchandising<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[81136,49417],"tags":[124272271,124115995,39920987,677174280],"class_list":["post-6801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-checklists","category-merchandising","tag-merchandising-audit","tag-merchandising-checklist","tag-merchandising-compliance","tag-merchandising-inspection"],"yoast_head":"\n\u2714\ufe0f Visual Merchandising Checklist<\/title>\n<meta name=\"description\" content=\"Multi-unit retailers can use this checklist to create or manage their visual merchandising program across all of their retail locations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/sv\/checklista-for-visuell-merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2714\ufe0f Visual Merchandising Checklist\" \/>\n<meta property=\"og:description\" content=\"Multi-unit retailers can use this checklist to create or manage their visual merchandising program across all of their retail locations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/sv\/checklista-for-visuell-merchandising\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and 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Fr\u00e5n butiksdisplayer till skyltar och \u00f6vergripande planl\u00f6sning, effektiv visuell merchandising...","rel":"","context":"I \u201d\ud83d\udc5c Merchandising\u201d","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/sv\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts\/6801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/comments?post=6801"}],"version-history":[{"count":43,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts\/6801\/revisions"}],"predecessor-version":[{"id":64880,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts\/6801\/revisions\/64880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/media\/60142"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/media?parent=6801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/categories?post=6801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/tags?post=6801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}