{"id":6730,"date":"2021-10-26T15:16:06","date_gmt":"2021-10-26T20:16:06","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6730"},"modified":"2025-09-03T11:04:37","modified_gmt":"2025-09-03T15:04:37","slug":"felkommunikation-i-detaljhandeln-och-hur-man-atgardar-det","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/miscommunication-in-retail-and-how-to-fix-it\/","title":{"rendered":"Felkommunikation i detaljhandeln (och hur man \u00e5tg\u00e4rdar det)"},"content":{"rendered":"
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Felkommunikation i detaljhandeln h\u00e4nder. Men n\u00e4r det h\u00e4nder i din<\/em> butiker k\u00e4nns det som en \u00f6verraskning varje g\u00e5ng. Det \u00e4r l\u00e4tt f\u00f6r HQ att g\u00e5 miste om viktig information fr\u00e5n fysiska butiker \u2013 s\u00e4rskilt n\u00e4r ditt f\u00f6retags huvudkontor \u00e4r inrymt separat fr\u00e5n dina fysiska platser. Om du k\u00e4nner att du tappar bollen p\u00e5 kommunikationsfronten \u00e4r du inte ensam.<\/p>\n\n\n\n

Kostnaden f\u00f6r interorganisatoriska missf\u00f6rst\u00e5nd i detaljhandeln slog till $37 miljarder<\/a> f\u00f6rra \u00e5ret. Lyckligtvis beh\u00f6ver kommunikationshinder inte vara en av kostnaderna f\u00f6r att g\u00f6ra aff\u00e4rer.<\/p>\n\n\n\n

Det f\u00f6rsta steget f\u00f6r att ta itu med misskommunikation i detaljhandeln \u00e4r att lokalisera var de h\u00e4nder. S\u00e5 l\u00e5t oss ta en titt p\u00e5 de 5 fr\u00e4msta anledningarna till varf\u00f6r du inte vet vad som h\u00e4nder i dina butiker och s\u00e4tt att \u00e5tg\u00e4rda felkommunikation.<\/p>\n\n\n\n

Anledning #1. Schema skapas utan en \u00f6versikt \u00f6ver personalens styrkor och svagheter<\/strong><\/h2>\n\n\n\n

De anst\u00e4lldas behov idag g\u00f6r det n\u00e4stan om\u00f6jligt att effektivt skapa scheman p\u00e5 papper f\u00f6r hand. Avl\u00e4mning och h\u00e4mtning av skolan, scheman f\u00f6r collegelektioner, deltidsjobb och familjemedicinska n\u00f6dsituationer \u00e4r bara n\u00e5gra av de faktorer som kan st\u00f6ra din f\u00f6rm\u00e5ga att skapa ett effektivt schema som fungerar f\u00f6r alla under din anst\u00e4llning utan att anv\u00e4nda teknik.<\/p>\n\n\n\n

57 procent<\/a> av detaljhandelsanst\u00e4llda s\u00e4ger att de fortfarande l\u00e4r sig om sina skift fr\u00e5n pappersscheman som publicerats i de anst\u00e4lldas pausrum! Om varuhusnedl\u00e4ggningarna under det senaste decenniet har l\u00e4rt oss n\u00e5got s\u00e5 \u00e4r det att \u00e5terf\u00f6rs\u00e4ljare inte kan \u00f6verleva i det nya detaljhandelslandskapet genom att vila p\u00e5 g\u00e5rdagens tekniker. F\u00f6rs\u00f6ker du jonglera med flera anst\u00e4lldas scheman p\u00e5 ett papper? Det \u00e4r dags att vi l\u00e4gger ner den gamla vanan.<\/p>\n\n\n\n

Du kanske inte inser att schemal\u00e4ggningsverktyg online ocks\u00e5 kan \u00f6ka ansvarigheten inom din detaljhandelsorganisation. Till exempel att uppt\u00e4cka vilken chef som konsekvent \u00e4r p\u00e5 golvet n\u00e4r det \u00e4r l\u00e5g f\u00f6rs\u00e4ljning, s\u00e4tta anst\u00e4llda som \u00e4r estetiskt inst\u00e4llda p\u00e5 schemat n\u00e4r det \u00e4r dags att s\u00e4tta upp sk\u00e4rmar eller till och med identifiera orsaken till krympning i en av dina butiker.<\/p>\n\n\n\n

Att identifiera m\u00f6nster med AI kommer att ge dig n\u00e4sta niv\u00e5 insikter i vad som h\u00e4nder i dina fysiska butiker, s\u00e5 att du kan peka ut omr\u00e5den med potential f\u00f6r tillv\u00e4xt och agera d\u00e4refter.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Anledning #2. Top-Down-rapportering begr\u00e4nsar m\u00f6jligheterna till feedback fr\u00e5n anst\u00e4llda<\/strong><\/h2>\n\n\n\n

Visste du att de flesta f\u00f6retagare tror att mindre \u00e4n 70 procent<\/a> av deras anst\u00e4llda \u00e4r engagerade? Vad h\u00e4nder med dessa f\u00f6retag om en kund kommer in n\u00e4r n\u00e5gon fr\u00e5n 30+ procenten av oengagerade anst\u00e4llda \u00e4r p\u00e5 dygnet? F\u00f6r att riskera en gissning, f\u00f6rmodligen inte en fantastisk kundserviceupplevelse som kommer att f\u00e5 deltagarna att l\u00e4ngta efter att \u00e5terv\u00e4nda till sin fysiska butik.<\/p>\n\n\n\n

Bra medarbetare blir oengagerade n\u00e4r de inte litar p\u00e5 att ledningen fattar r\u00e4tt beslut \u2013 vilket \u00e4r precis vad som h\u00e4nder n\u00e4r huvudkontoret eller f\u00f6retaget inte har n\u00e5got s\u00e4tt att kommunicera med anst\u00e4llda i frontlinjen. Vi lever en tid pr\u00e4glad av samtalskultur och tekniska framsteg. Top-down-rapportering, \u00e4ven om den var effektiv tidigare, l\u00e4mnar inte utrymme f\u00f6r den smidighet som kr\u00e4vs f\u00f6r att lyckas i dagens detaljhandelsv\u00e4rld.<\/p>\n\n\n\n

\n

Lita p\u00e5 att dina anst\u00e4llda har v\u00e4rdefull information om ditt f\u00f6retag. Om du inte \u00e4r p\u00e5 bottenv\u00e5ningen \u00e4r det l\u00e4tt att g\u00e5 miste om verkliga insikter som konsumenternas sentiment om nya initiativ, f\u00f6rs\u00e4ljningsfluktuationer, ebbar och fl\u00f6den i butikstrafiken och mer.<\/p>\n<\/blockquote>\n\n\n\n

S\u00e4ttet som du kommunicerar med dina anst\u00e4llda (och dina kunder) m\u00e5ste utvecklas i takt med att din organisation skalar. A samarbetande kalender och plattform f\u00f6r snabbmeddelanden<\/a> kan hj\u00e4lpa dig att direkt kommunicera med anst\u00e4llda fr\u00e5n flera butiker och begr\u00e4nsa felaktig kommunikation i detaljhandeln. De anst\u00e4llda du verifierar kan gr\u00e4nssnittet med dig direkt, s\u00e5 att du alltid vet vad som h\u00e4nder p\u00e5 ditt butiksgolv.<\/p>\n\n\n

\n
\"Kommunicera,<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

Anledning #3. Chefer ger anst\u00e4llda motstridiga direktiv <\/strong><\/h2>\n\n\n\n

Alla som har arbetat i en butik vet vilken negativ inverkan detta fenomen kan ha p\u00e5 de anst\u00e4lldas moral. N\u00e4r din golvchef ger anst\u00e4llda ett annat direktiv \u00e4n din butikschef, och din butikschef ger dem ett annat direktiv \u00e4n du gjorde i utbildningsvideon, \u00e4r det bara en tidsfr\u00e5ga innan ens dina b\u00e4sta medarbetare b\u00f6rjar k\u00e4nna att de bara kan inte vinna.<\/p>\n\n\n\n

F\u00f6rra \u00e5ret, Gallup<\/a> uppt\u00e4ckte att 70 procent av variansen i medarbetarnas engagemang kan relateras till effektiviteten hos den anst\u00e4lldes sektionschef. Det \u00e4r sv\u00e5rt f\u00f6r anst\u00e4llda att undg\u00e5 effekterna av ineffektiv ledning. \u00c4ven de mest h\u00f6gklassiga ledningsanst\u00e4llningar kan bli ineffektiva n\u00e4r kommunikationslinjerna inte \u00e4r \u00f6ppna.<\/p>\n\n\n\n

Motstridiga direktiv skapar ambivalenta anst\u00e4llda och f\u00f6rv\u00e4rrar felaktig kommunikation inom detaljhandeln. Anv\u00e4nder en enda plattform<\/a> f\u00f6r uppgiftshantering p\u00e5 alla niv\u00e5er av din administration s\u00e4kerst\u00e4ller att dina v\u00e5ningshanterare h\u00e5ller meddelandet och \u00e4r p\u00e5 plats.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Anledning #4. Ingen direkt kommunikationslinje mellan konsumenter och f\u00f6retag<\/strong><\/h2>\n\n\n\n

\u00c5terf\u00f6rs\u00e4ljare ser ofta interaktion med kunder som n\u00e5got som \u00e4r den exklusiva dom\u00e4nen f\u00f6r timanst\u00e4llda. Men n\u00e4r dina s\u00e4ljare och kundtj\u00e4nst \u00e4r de enda som har den d\u00e4r f\u00f6rstahandskontakten med kunderna, kan viktig information falla mellan stolarna.<\/p>\n\n\n\n

Du har uppenbarligen inte r\u00e5d att spendera all din tid p\u00e5 f\u00f6rs\u00e4ljningsgolvet, men det finns mycket du kan l\u00e4ra dig om ditt f\u00f6retag genom att ha en direktlinje<\/a> kommunikation med dina kunder. Mycket av informationen du samlar in fr\u00e5n kunder kanske du inte hade tillg\u00e5ng till annars, och denna information kan p\u00e5verka de beslut du fattar i din butik.<\/p>\n\n\n\n

En online-n\u00f6jdhetsunders\u00f6kning \u00e4r ett snabbt och enkelt s\u00e4tt att kommunicera med kunder. Du kan anv\u00e4nda den f\u00f6r att f\u00e5 inblick i din butiksverksamhet som du kanske har varit blind f\u00f6r annars, till exempel: vilka anst\u00e4llda som gick ut\u00f6ver sin arbetsbeskrivning, hur de tycker om dina senaste lagerval, hur l\u00e4nge de fick st\u00e5 i k\u00f6 innan de fick hj\u00e4lp... \u00e4ven hur v\u00e4l dina toaletter underh\u00e5lls hela dagen.<\/p>\n\n\n\n

\u00d6verv\u00e4g att l\u00e4gga till en skanningsbar streckkod till alla dina utskrivna kvitton, samt en direktl\u00e4nk till alla dina text-\/e-postkvitton som leder kunder till en online-n\u00f6jdhetsunders\u00f6kning \u2013 och se till att l\u00e4mna utrymme f\u00f6r kommentarer, s\u00e5 att dina kunder k\u00e4nner att de har en r\u00f6st i din organisation.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Anledning #5. <\/strong>Organisatoriskt ansvar kommer fr\u00e5n konsekvent dialog<\/strong><\/h2>\n\n\n\n

Det \u00e4r skr\u00e4mmande l\u00e4tt att tappa kontakten med vad som h\u00e4nder i dina butiker, men r\u00e4tt teknik kan hj\u00e4lpa dig att minska sannolikheten f\u00f6r f\u00f6rbiser. Bindy<\/a> \u00e4r en plattform designad f\u00f6r 2-v\u00e4gs, sp\u00e5rbar kommunikation<\/a> mellan huvudkontor och tegel- och murbruksplatser. Du kan anv\u00e4nda den f\u00f6r att skapa \u00f6ppna biljetter, f\u00e5 realtidsrapporter f\u00f6r slutf\u00f6rande av uppgifter, konstruera handlingsplaner f\u00f6r dina tegel- och murbruksbutiker ... det l\u00e5ter dig till och med beg\u00e4ra foto-\/signaturverifiering f\u00f6r utf\u00f6rt arbete.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

En j\u00e4ttestor 92 procent<\/a> av Bindys kunder rapporterar att de sparar tid vid butiksbes\u00f6k efter implementering av l\u00f6sningen. Detta kostnadseffektiva verktyg f\u00f6r butiksexekvering kan tillgodose alla din organisations behov av butikskommunikation. Du kan vara s\u00e4ker p\u00e5 att saker och ting i dina butiker g\u00e5r som en klocka... oavsett var du \u00e4r, eller hur lite tid du har f\u00f6r att f\u00f6lja upp utf\u00f6randet av uppgifter. S\u00e5 du kan spendera mindre tid p\u00e5 att leda anst\u00e4llda och mer tid p\u00e5 att g\u00f6ra saker du \u00e4lskar.<\/p>\n\n\n\n

Om f\u00f6rfattaren:<\/p>\n\n\n

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\"JasmineGlasheen-173\"<\/figure>\n<\/div>\n\n\n

Jasmine Glasheen \u00e4r en frekvent bidragsgivare och ger tankeledarskap inom detaljhandeln f\u00f6r The Robin Report, IBM, Retail Minded, Sourcing Journal och m\u00e5nga fler. Hon har varit en Vend Top 100 Retail Influencer i tv\u00e5 \u00e5r i rad. Hennes Instagram \u00e4r listad som ett av Vends 15 Retail Instagram-konton att f\u00f6lja.<\/p>\n\n\n\n

 <\/div>\n\n\n\n
<\/div><\/div>","protected":false},"excerpt":{"rendered":"

  Felkommunikation i detaljhandeln h\u00e4nder. Men n\u00e4r det h\u00e4nder i dina butiker k\u00e4nns det som en \u00f6verraskning varje g\u00e5ng. Det \u00e4r l\u00e4tt f\u00f6r HQ att g\u00e5 miste om viktig information fr\u00e5n fysiska butiker \u2013 s\u00e4rskilt n\u00e4r ditt f\u00f6retags huvudkontor \u00e4r inrymt separat fr\u00e5n dina fysiska platser. Om du k\u00e4nner att du tappar bollen p\u00e5 kommunikationsfronten... Forts\u00e4tt l\u00e4sa Felkommunikation i detaljhandeln (och hur man \u00e5tg\u00e4rdar det)<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":6744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[113932],"tags":[677173921,677173968,999575,69404461],"class_list":["post-6730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hiring","tag-head-office","tag-miscommunication-in-retail","tag-retail-management","tag-store-communication"],"yoast_head":"\nMiscommunication in Retail (And How to Fix It)<\/title>\n<meta name=\"description\" content=\"Miscommunication in retail happens. 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