{"id":6672,"date":"2021-10-26T15:16:06","date_gmt":"2021-10-26T20:16:06","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6672"},"modified":"2024-11-05T13:58:59","modified_gmt":"2024-11-05T18:58:59","slug":"basta-praxis-for-detaljhandeln-for-att-hjalpa-dig-effektivisera-butiksverksamheten","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/basta-praxis-for-detaljhandeln-for-att-hjalpa-dig-effektivisera-butiksverksamheten\/","title":{"rendered":"Detaljhandelns b\u00e4sta praxis f\u00f6r att hj\u00e4lpa dig effektivisera butiksverksamheten"},"content":{"rendered":"

Ingen sa att det skulle vara l\u00e4tt att driva en detaljhandel. \u00c4ven den mest samvetsgranna \u00e5terf\u00f6rs\u00e4ljaren kan fastna i att f\u00f6rs\u00f6ka jonglera med de uppgifter som omfattar det dagliga ansvaret. Det \u00e4r d\u00e4rf\u00f6r aff\u00e4rsverksamheten m\u00e5ste n\u00e4rma sig strategiskt. Fr\u00e5n att hantera s\u00e4ljare till att h\u00e5lla ett nytt fl\u00f6de av lager p\u00e5 hyllorna, du kan minska kostnaderna och skapa en mer framg\u00e5ngsrik kundupplevelse genom att effektivisera dina butiksprocesser. <\/span><\/p>\n\n\n\n

Vi har r\u00e5dfr\u00e5gat branschexperter och kommit fram till fyra s\u00e4tt du kan skapa en mer effektiv, strategisk detaljhandelsverksamhet. L\u00e5t oss ta en titt. <\/span><\/p>\n\n\n\n

Optimera din butikslayout f\u00f6r att h\u00e5lla trafiken flytande<\/b><\/h2>\n\n\n\n

Vill du f\u00f6rb\u00e4ttra din kunds upplevelse? S\u00e4tt dig sj\u00e4lv i deras skor. N\u00e4r du g\u00e5 in i en butik<\/a>, ser du v\u00e4gar som till\u00e5ter adekvat kundfl\u00f6de och i\u00f6gonfallande visningar som organiskt leder fottrafik fr\u00e5n en plats till n\u00e4sta? Om inte kan det vara dags att ompr\u00f6va din butikslayout. Enligt konsumentantropologer <\/span>Kizer & Bender<\/a>, det finns tre faktorer som avg\u00f6r hur l\u00e4nge en kund stannar kvar n\u00e4r han v\u00e4l kliver in i din butik.<\/span><\/p>\n\n\n\n

Faktor #1 \u2013 Aktiverare<\/b><\/h3>\n\n\n\n

Du vet den d\u00e4r "varma, luddiga" k\u00e4nslan du f\u00e5r n\u00e4r du g\u00e5r in i en butik med trevlig atmosf\u00e4r och leende personal? Det visar sig att den k\u00e4nslan \u00e4r en viktig faktor f\u00f6r att driva f\u00f6rs\u00e4ljningen. I sj\u00e4lva verket, 75%<\/a> av kunderna kommer att spendera mer p\u00e5 f\u00f6retag som ger positiva kundupplevelser. <\/span><\/p>\n\n\n\n

\n

\u201cEnablers \u00e4r de sm\u00e5 sakerna som f\u00e5r kunderna att k\u00e4nna sig v\u00e4lkomna; en v\u00e4nlig h\u00e4lsning fr\u00e5n varje medarbetare de m\u00f6ter, skyltar och skyltar som drar till sig uppm\u00e4rksamhet, vagnar och korgar som g\u00f6r de tunga lyften, g\u00e5ngar som \u00e4r l\u00e4tta att navigera och kreativa varor som g\u00f6r shoppare glada att k\u00f6pa\u201d, s\u00e4ger Bender. Det \u00e4r extra detaljer som dessa som f\u00e5r kunderna att komma tillbaka.<\/span><\/p>\n<\/blockquote>\n\n\n\n

Faktor #2 \u2013 Inhibitorer<\/b><\/h3>\n\n\n\n

Som namnet antyder \u00e4r det dessa hinder som \u2013 bokstavligen \u2013 hindrar kunder fr\u00e5n att ha en positiv upplevelse i din butik. "Det h\u00e4r \u00e4r h\u00e5len och shopper-stopparna som st\u00f6r k\u00f6pupplevelsen", s\u00e4ger Bender. "T\u00e4nk tomma inventarier, produkter som visas f\u00f6r h\u00f6gt eller displayer som \u00e4r s\u00e5 t\u00e4tt packade att det \u00e4r om\u00f6jligt att handla."<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Var medveten om dessa fallgropar och l\u00e4r din personal att k\u00e4nna igen dem n\u00e4r de uppst\u00e5r, s\u00e5 att ditt team kan kv\u00e4va dem innan de b\u00f6rjar kosta dig. St\u00e4ndigt underh\u00e5ll g\u00f6r det mycket enklare att hantera dessa \u00e5terf\u00f6rs\u00e4ljningssp\u00e4rrar.<\/span> Med 32%<\/a> av kunder som l\u00e4mnar ett varum\u00e4rke efter bara en d\u00e5lig upplevelse \u00e4r det viktigare \u00e4n n\u00e5gonsin att uppr\u00e4tth\u00e5lla varum\u00e4rkesstandarder.<\/p>\n\n\n\n

Faktor #3 \u2013 Avtryckspo\u00e4ng<\/b><\/h3>\n\n\n\n

Impression Points b\u00f6rjar innan en kund g\u00e5r genom ytterd\u00f6rren och forts\u00e4tter n\u00e4r de tar sig igenom butiken. "Det h\u00e4r \u00e4r intrycken som skapar de uppfattningar som kunderna b\u00e4r med sig n\u00e4r de granskar f\u00f6rs\u00e4ljningsgolvet", s\u00e4ger Bender. <\/span><\/p>\n\n\n\n

Interaktioner med en produkt, en k\u00e4nsla eller en k\u00e4nslom\u00e4ssig koppling till ett f\u00f6rem\u00e5l eller display \u00e4r vad Bender refererar till som "Moments of Truth." Hon s\u00e4ger att en butiksbes\u00f6kare kan ha s\u00e5 m\u00e5nga som 25 \u00f6gonblick av sanning p\u00e5 ett enda bes\u00f6k, s\u00e5 det \u00e4r viktigt att g\u00f6ra dessa \u00f6gonblick effektfulla. Rikta dina sk\u00e4rmar till din butiks demografiska och se till att ha artiklar som poppar upp. <\/span><\/p>\n\n\n\n

\"Merchandising\"<\/a><\/figure>\n\n\n\n

Effektivisera butiksfunktioner med Collaborative Task Management<\/b><\/h2>\n\n\n\n

Tekniken kan g\u00f6ra eller bryta din f\u00f6rm\u00e5ga att driva en smidig detaljhandel. Det kan vara sv\u00e5rt att hantera alla r\u00f6rliga delar manuellt \u2013 personalscheman, leveransscheman, uppgiftshantering<\/a>, detaljhandelsrevisioner<\/a>, inventering, rapportering<\/a>, kartl\u00e4ggning<\/a>, inneh\u00e5llshantering<\/a>\u2026listan forts\u00e4tter. Att f\u00f6rs\u00f6ka sp\u00e5ra alla dessa r\u00f6rliga delar manuellt kan leda till ett antal m\u00e4nskliga fel som kostar ditt resultat. Men varf\u00f6r fokusera p\u00e5 att sl\u00e4cka br\u00e4nder fr\u00e5n m\u00e4nskliga misstag n\u00e4r du kan driva ett framg\u00e5ngsrikt f\u00f6retag? Melissa Gonzalez, VD och grundare av <\/span>Lionesque-gruppen<\/a> s\u00e4ger att det handlar om att f\u00e5 en enda bild av din detaljhandelsverksamhet.<\/span><\/p>\n\n\n\n

\n

"Kommunikations- och arbetsfl\u00f6desstrategi \u00e4r avg\u00f6rande f\u00f6r att effektivisera butiksverksamheten", s\u00e4ger Gonzalez. "I dagens v\u00e4rld d\u00e4r kunder kommunicerar med ditt varum\u00e4rke \u00f6ver flera kontaktpunkter \u00e4r det viktigare \u00e4n n\u00e5gonsin att varum\u00e4rken och \u00e5terf\u00f6rs\u00e4ljare har processer p\u00e5 plats som g\u00f6r att butiksoperat\u00f6rer kan se kunden under en konsekvent lins."<\/span><\/p>\n<\/blockquote>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Kostnadseffektivitet \u00e4r en ledande faktor f\u00f6r f\u00f6retagare att t\u00e4nka p\u00e5 n\u00e4r de f\u00f6rs\u00f6ker effektivisera butiksverksamheten. Men det finns ett s\u00e4tt att inf\u00f6rliva anv\u00e4ndbar teknik utan att bryta banken. Enligt <\/span>McKinsey<\/a>, det finns tre viktiga uppgifter att ta itu med n\u00e4r det g\u00e4ller att minska driftskostnaderna:<\/span><\/p>\n\n\n\n

    \n
  1. Direkta produktkostnader<\/strong>, eller kostnaden som tillskrivs en specifik produkt du s\u00e4ljer: Direkta kostnader kan minskas genom att bygga relationer med leverant\u00f6rer f\u00f6r att f\u00e5 f\u00f6rsta tillg\u00e5ng till erbjudanden och f\u00e4rska leveranser, genom att k\u00f6pa produkter i bulk online eller genom att g\u00e5 p\u00e5 m\u00e4ssor f\u00f6r att f\u00e5 h\u00f6g marginal varor.<\/span><\/span><\/li>\n\n\n\n
  2. Indirekta kostnader f\u00f6r varor som inte \u00e4r f\u00f6r \u00e5terf\u00f6rs\u00e4ljning<\/strong>, s\u00e5som kontorsmaterial och andra kostnader f\u00f6rknippade med att driva ett f\u00f6retag: Du kan begr\u00e4nsa dessa genom att k\u00f6pa grossistkontorsmaterial\/fraktmaterial\/etc., som du kan f\u00e5 tillg\u00e5ng till genom att ange din \u00e5terf\u00f6rs\u00e4ljningslicens p\u00e5 grossistwebbplatser. F\u00f6r sm\u00e5 och medelstora f\u00f6retag, om du inte vill k\u00f6pa ett \u00f6verskott av tillbeh\u00f6r p\u00e5 en g\u00e5ng, kan medlemsbaserade shoppingklubbar i lagerformat, som Costco eller Sam's Club, vara din b\u00e4sta insats. \u00d6verv\u00e4g ocks\u00e5 att eliminera pappersbaserade processer.<\/span><\/span><\/li>\n\n\n\n
  3. Arbetskraftskostnader<\/strong>, eller pengarna som g\u00e5r till dina anst\u00e4lldas l\u00f6necheckar: Du kan minska arbetskostnaderna genom att maximera de anst\u00e4lldas produktivitet n\u00e4r de \u00e4r p\u00e5 dygnet genom att sp\u00e5ra anst\u00e4lldas scheman, KPI:er (key performance indicators) och beg\u00e4ra verifiering n\u00e4r uppgifterna \u00e4r slutf\u00f6rda. Genom att \u00f6vervaka nyckeltal och slutf\u00f6rande av uppgifter kommer du att uppt\u00e4cka vilka av dina anst\u00e4llda som \u00e4r mest produktiva vid vissa uppgifter och du kan planera d\u00e4refter f\u00f6r att f\u00e5 mer gjort p\u00e5 kortare tid \u2013 och i slut\u00e4ndan sparar ditt f\u00f6retag pengar p\u00e5 fakturerbara timmar.<\/li>\n<\/ol>\n\n\n\n

    Eftersom du inte vill sk\u00e4ra ner p\u00e5 att tillhandah\u00e5lla en kvalitetsprodukt, kanske du vill fokusera p\u00e5 de tv\u00e5 sistn\u00e4mnda f\u00f6r att minska din driftsbudget. Leta runt efter mer \u00f6verkomlig frakt, minska papperssvinnet och implementera en intelligent uppgiftshanteringssystem<\/a> in i din butiks dagliga verksamhet kan hj\u00e4lpa dig att g\u00f6ra det. <\/span><\/p>\n\n\n\n

    Att dra nytta av bra programvara f\u00f6r butikskommunikation kan ocks\u00e5 gynna din budget. Verktyg f\u00f6r uppgiftshantering l\u00e5ter dig tilldela vissa uppgifter till olika butiker och till och med beg\u00e4ra fotoverifiering n\u00e4r dessa uppgifter har slutf\u00f6rts. Effektivisering av uppgiftshanteringsprocessen skapar ett mer effektivt arbetsfl\u00f6de, vilket minskar personalens \u00f6vertidskostnader. Faktiskt en j\u00e4ttestor <\/span>88%<\/a> av Bindy-kunder rapporterar f\u00f6rb\u00e4ttrat uppdragsslutf\u00f6rande och butiksaktiviteter efter implementering av l\u00f6sningen. <\/span><\/p>\n\n\n\n

    \"Kommunicera,<\/a><\/figure>\n\n\n\n

    Aktivera din s\u00e4ljk\u00e5r genom att investera i dina medarbetare <\/b><\/h2>\n\n\n\n

    N\u00e4r en kund kommer till din butik och st\u00f6ter p\u00e5 s\u00e4ljare som vet mindre \u00e4n de g\u00f6r, sker en fr\u00e5nkoppling. "Dagens kund g\u00e5r in i butiken efter att ha tillbringat mycket tid med att s\u00f6ka online och kommer ofta att k\u00e4nna till alla tekniska specifikationer och alternativ som finns tillg\u00e4ngliga innan de s\u00e4tter sin fot i butiken", rapporterar <\/span>Carl Boutet, Retail Executive p\u00e5 Highline Beta<\/a>. <\/span><\/p>\n\n\n\n

    "En av en \u00e5terf\u00f6rs\u00e4ljares st\u00f6rsta utmaningar \u00e4r att se till att deras personal \u00e4r minst p\u00e5 den produktkunskapsniv\u00e5 som motsvarar de kunder de betj\u00e4nar," till\u00e4gger Boutet. "Att investera tid och pengar i att se till att dina medarbetare alltid \u00e4r utbildade i h\u00f6gsta grad kommer att alltid l\u00f6na sig." <\/span><\/p>\n\n\n\n

    Att investera i din personal kan ha en gigantisk inverkan p\u00e5 den \u00f6vergripande framg\u00e5ngen f\u00f6r din detaljhandel. T\u00e4nk p\u00e5 det n\u00e4r du \u00e4r os\u00e4ker 80%<\/a> av konsumenterna s\u00e4ger att kunnig personal och v\u00e4nlig service \u00e4r de viktigaste delarna av en positiv kundupplevelse. S\u00e5 g\u00f6r dina butiker v\u00e4rda resan genom att investera i associerad utbildning, samt anv\u00e4nda AI-baserade schemal\u00e4ggnings- och rapporteringsverktyg f\u00f6r att h\u00e5lla anst\u00e4llda p\u00e5 jobbet.<\/p>\n\n\n\n

    Bindy<\/a>\u00a0\u00e4r en m\u00e5ngsidig l\u00f6sning med inneh\u00e5llspublicering, uppgiftshantering, realtidsrapporter och signatur-\/fotoverifieringsverktyg f\u00f6r att optimera ditt arbetsfl\u00f6de. S\u00e4g adj\u00f6 till manuella papperschecklistor, Excel-ark och spridda e-postmeddelanden. F\u00f6rb\u00e4ttra ansvarighet och hantera din organisations verksamhet var som helst, allt med en app.<\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n\n\n\n

    Investera i s\u00e4ker teknik<\/b><\/h2>\n\n\n\n

    M\u00e5nga \u00e5terf\u00f6rs\u00e4ljare har v\u00e4lkomnat tekniska framsteg med \u00f6ppna armar, men oro \u00f6ver cybers\u00e4kerhet g\u00f6r att vissa \u00e4r tveksamma till att ta till sig ny teknik. Den os\u00e4kerheten, i kombination med en ovilja att g\u00f6ra en betydande ekonomisk investering, kan resultera i att organisationen hamnar p\u00e5 efterk\u00e4lken.<\/span><\/p>\n\n\n\n

    Men just den teknik som vissa \u00e5terf\u00f6rs\u00e4ljare verkar frukta kan faktiskt hj\u00e4lpa till att h\u00e5lla kundinformation s\u00e4ker och g\u00f6ra cyberhacker n\u00e4stan om\u00f6jliga. Bara i USA ber\u00e4knas utgifterna f\u00f6r cybers\u00e4kerhet n\u00e5 $87 miljarder<\/a> i slutet av detta \u00e5r. S\u00e4kerhet kan vara en betydande men n\u00f6dv\u00e4ndig investering, s\u00e4rskilt n\u00e4r man bet\u00e4nker den globala genomsnittliga kostnaden f\u00f6r ett dataintr\u00e5ng \u00e4r $4,88 miljoner<\/a>.<\/p>\n\n\n\n

    F\u00f6r att minska s\u00e4kerhetskostnaderna, kontakta dina nuvarande teknikpartners och leverant\u00f6rer. Till exempel har m\u00e5nga SaaS-leverant\u00f6rer <\/span>f\u00f6rlustf\u00f6rebyggande <\/span><\/a>verktyg<\/a> <\/span>inbyggd i deras erbjudanden s\u00e5 att du inte beh\u00f6ver l\u00e4gga ut mer \u00e4n n\u00f6dv\u00e4ndigt f\u00f6r ytterligare s\u00e4kerhet. <\/span>Se vilka s\u00e4kerhetsprotokoll (brandv\u00e4gg, kryptering, hackningsplan) dina SaaS-partner har p\u00e5 plats och identifiera vad du kan flytta \u00f6ver till deras redan s\u00e4kra plattformar. <\/span><\/p>\n\n\n\n

    Om du beh\u00f6ver k\u00f6pa ytterligare s\u00e4kerhet, leta efter programvara som h\u00e5ller s\u00e4kerheten i framkant samtidigt som du erbjuder m\u00e5nadsavgifter som inte bryter din budget. Viktigast av allt, l\u00e5t inte r\u00e4dslan f\u00f6r en cyberattack hindra dig fr\u00e5n att ta din butiksverksamhet till n\u00e4sta niv\u00e5.<\/span><\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Att f\u00f6ra ihop allt<\/b><\/h2>\n\n\n\n

    Att leda en blomstrande detaljhandel kr\u00e4ver inte bara tid utan ocks\u00e5 f\u00f6rm\u00e5gan att g\u00f6ra flera saker. Med ny teknik som f\u00f6r\u00e4ndrar kundernas f\u00f6rv\u00e4ntningar kan det vara l\u00e4tt f\u00f6r enkla operativa taktiker att g\u00e5 vilse i blandningen. Tack och lov kan samma teknik anv\u00e4ndas f\u00f6r att effektivisera din aff\u00e4rsverksamhet. <\/span><\/p>\n\n\n\n

    En h\u00f6gfungerande detaljhandel sker inte av en slump...det kr\u00e4ver strategiska steg f\u00f6r att komma i r\u00e4tt riktning. G\u00f6r om din butiks layout f\u00f6r att f\u00f6rb\u00e4ttra fl\u00f6det av g\u00e5ngtrafik, implementera effektiva verktyg f\u00f6r uppgiftshantering\u2013\u2013<\/span>som Bindy<\/a>\u2013\u2013att h\u00e5lla anst\u00e4llda p\u00e5 r\u00e4tt sp\u00e5r, och att investera i smart teknik f\u00f6r att skydda k\u00e4nslig data kommer att s\u00e4tta din butik p\u00e5 r\u00e4tt v\u00e4g att bli en mer str\u00f6mlinjeformad verksamhet.<\/span><\/p>\n\n\n

    \n
    \"JasmineGlasheen-173\"<\/figure>\n<\/div>\n\n\n


    Jasmine Glasheen \u00e4r en frekvent bidragsgivare och ger tankeledarskap inom detaljhandeln f\u00f6r The Robin Report, IBM, Retail Minded, Sourcing Journal och m\u00e5nga fler. Hon har varit en Vend Top 100 Retail Influencer i tv\u00e5 \u00e5r i rad. Hennes Instagram \u00e4r listad som ett av Vends 15 Retail Instagram-konton att f\u00f6lja.<\/p>","protected":false},"excerpt":{"rendered":"

    Ingen sa att det skulle vara l\u00e4tt att driva en detaljhandel. \u00c4ven den mest samvetsgranna \u00e5terf\u00f6rs\u00e4ljaren kan fastna i att f\u00f6rs\u00f6ka jonglera med de uppgifter som omfattar det dagliga ansvaret. Det \u00e4r d\u00e4rf\u00f6r aff\u00e4rsverksamheten m\u00e5ste n\u00e4rma sig strategiskt. Fr\u00e5n att hantera f\u00f6rs\u00e4ljningspartners till att h\u00e5lla ett nytt fl\u00f6de av lager p\u00e5 hyllorna, du kan minska kostnaderna ... Forts\u00e4tt l\u00e4sa Detaljhandelns b\u00e4sta praxis f\u00f6r att hj\u00e4lpa dig effektivisera butiksverksamheten<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":6706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174005],"tags":[28285,677173898,49155774],"class_list":["post-6672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-operations","tag-retail-audit","tag-retail-task-management-2"],"yoast_head":"\nRetail Best-Practices to Help You Streamline Store Operations<\/title>\n<meta name=\"description\" content=\"We\u2019ve consulted with industry experts and come up with 4 ways you can create a more effective, strategic retail operation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/sv\/basta-praxis-for-detaljhandeln-for-att-hjalpa-dig-effektivisera-butiksverksamheten\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Best-Practices to Help You Streamline Store Operations\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve consulted with industry experts and come up with 4 ways you can create a more effective, strategic retail operation.\" \/>\n<meta property=\"og:url\" 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