{"id":6651,"date":"2021-10-26T15:16:06","date_gmt":"2021-10-26T20:16:06","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6651"},"modified":"2024-10-03T15:44:12","modified_gmt":"2024-10-03T19:44:12","slug":"effektiv-kommunikation-hur-man-battre-kommunicerar-med-butiksteam","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/effective-communication-how-to-better-communicate-with-store-teams\/","title":{"rendered":"Effektiv kommunikation \u2013 hur man kommunicerar b\u00e4ttre med butiksteam"},"content":{"rendered":"

Effektiv kommunikation \u00e4r en av grundpelarna i en v\u00e4lsk\u00f6tt detaljhandelsorganisation. \u00d6ppen kommunikation bygger f\u00f6rtroende mellan chefer och medarbetare och skapar en b\u00e4ttre butiksmilj\u00f6. Inte bara det, utan teammedlemmar beh\u00f6ver \u00e4rlig feedback fr\u00e5n sina ledare f\u00f6r att kunna utf\u00f6ra sitt jobb bra och genomf\u00f6ra detaljhandelsprogram ordentligt. <\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Som s\u00e5dan b\u00f6r f\u00f6rb\u00e4ttrad butikskommunikation vara en prioritet f\u00f6r dem i ledande positioner - s\u00e4rskilt distriktschefer och butikschefer. Det \u00e4r viktigt att utv\u00e4rdera dina metoder och se till att du kommunicerar med varje anst\u00e4lld p\u00e5 b\u00e4sta m\u00f6jliga s\u00e4tt. Du m\u00e5ste ocks\u00e5 st\u00e4lla in r\u00e4tt system och processer f\u00f6r att leverera information och sp\u00e5ra feedback. Detta h\u00e5ller alla p\u00e5 samma sida hela tiden. <\/span><\/p>\n\n\n\n

Om du \u00e4r ett detaljhandelsdistrikt eller butikschef som vill h\u00f6ja ditt kommunikationsspel, \u00e4r det h\u00e4r inl\u00e4gget f\u00f6r dig. Kolla in dessa 5 tips och se hur du kan till\u00e4mpa dem p\u00e5 ditt f\u00f6retag. <\/span><\/p>\n\n\n\n

1. Lyssna p\u00e5 dina underordnade<\/span><\/h2>\n\n\n\n

Det h\u00e4r tipset g\u00e4ller b\u00e5de butikschefer och distriktschefer. En del av att skapa effektiv kommunikation ligger i att ta itu med varje gruppmedlems specifika problem eller situation. Du kommer inte att kunna g\u00f6ra detta effektivt om du inte lyssnar p\u00e5 ditt team. Det \u00e4r d\u00e4rf\u00f6r innan du h\u00e5ller ett tal eller ger feedback, g\u00f6r det till en po\u00e4ng att h\u00f6ra din medarbetare. <\/span><\/p>\n\n\n\n

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"Detaljhandelschefer kan lyssna mer", s\u00e4ger Daniel Robbins, en tidigare distriktschef och nu CMO f\u00f6r <\/span>OC Ansiktscenter<\/a>. "Jag ser m\u00e5nga ledare som, n\u00e4r de tr\u00e4nar sina lag, pratar mer utan att faktiskt lyssna."<\/span><\/p>\n<\/blockquote>\n\n\n\n

Han forts\u00e4tter, "n\u00e4r du lyssnar hittar du m\u00f6jligheter, du h\u00f6r deras oro och anledningarna till varf\u00f6r de k\u00e4nner att de inte kan lyckas." <\/span><\/p>\n\n\n\n

\"\"
Fotokredit: Shutterstock<\/figcaption><\/figure>\n\n\n\n

Att vara en bra lyssnare g\u00f6r ocks\u00e5 ditt team mer mottagligt f\u00f6r vad du har att s\u00e4ga. Detta g\u00e4ller s\u00e4rskilt om du levererar korrigerande feedback. <\/span><\/p>\n\n\n\n

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"Ju mindre folk k\u00e4nde att deras chefer lyssnade p\u00e5 dem, desto mer sannolikt var det att de trodde att deras chefer inte var \u00e4rliga och raka p\u00e5 sak." \u2013 aff\u00e4rsrecension fr\u00e5n Harvard<\/a><\/p>\n<\/blockquote>\n\n\n\n

Med andra ord, om dina underordnade k\u00e4nner att du inte lyssnar p\u00e5 dem, \u00e4r det mindre troligt att de litar p\u00e5 dig.<\/p>\n\n\n\n

Dessutom fann HBR:s forskning att \u00e4ven om m\u00e4nniskor i allm\u00e4nhet \u00e4r \u00f6ppna f\u00f6r att f\u00e5 konstruktiv kritik, \u00e4r de "betydligt mindre intresserade" av att h\u00f6ra korrigerande feedback om deras chefer inte lyssnade p\u00e5 deras \u00e5sikter. <\/span><\/p>\n\n\n\n

Takeawayen? Effektiv kommunikation inneb\u00e4r att lyssna innan du pratar. H\u00f6r av dina teammedlemmar, och f\u00f6rst n\u00e4r du f\u00f6rst\u00e5r var de kommer ifr\u00e5n b\u00f6r du ge din input. <\/span><\/p>\n\n\n\n

2. Uppmuntra tv\u00e5v\u00e4gskommunikation<\/span><\/h2>\n\n\n\n

Oavsett om du driver en enskild butik eller en grupp butiker \u00e4r det viktigt att kommunicera p\u00e5 ett s\u00e5dant s\u00e4tt att du skapar en tv\u00e5v\u00e4gskommunikationsplattform<\/a> f\u00f6r dialog fram och tillbaka. Du vill att teammedlemmarna ska k\u00e4nna att de kan bidra till diskussionen \u2013 och i slut\u00e4ndan till framg\u00e5ngen f\u00f6r dina detaljhandelskampanjer. <\/span><\/p>\n\n\n\n

En stor fallgrop att undvika, s\u00e4ger Jeffrey P. McNulty, f\u00f6rfattare till <\/span>The Ultimate Retail Manual<\/a>, \u00e4r att kommunicera "med en 'my way or the highway'-mentalitet." Du vill inte fr\u00e4mja en milj\u00f6 som f\u00f6rringar eller avf\u00e4rdar id\u00e9er som inte st\u00e4mmer \u00f6verens med dina \u00e5sikter, till\u00e4gger han.  <\/span><\/p>\n\n\n\n

Meaghan Brophy, Senior Retail Analyst p\u00e5 <\/span>Passar sm\u00e5f\u00f6retag<\/a>, ger liknande r\u00e5d och rekommenderar att chefer (i synnerhet distriktschefer) uppmuntrar tv\u00e5v\u00e4gskommunikation mellan sig sj\u00e4lva och sina butiksteam. <\/span><\/p>\n\n\n

\n
\"Distriktschef
Bildkredit: Shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n

Enligt Brophy \u00e4r ett av de st\u00f6rsta misstagen hon har sett distriktschefer g\u00f6ra n\u00e4r de "skjuter ut planogram, f\u00f6rs\u00e4ljningskvoter och marknadsf\u00f6ringsmaterial utan att ha fram och tillbaka samtal med butikschefer f\u00f6r att diskutera strategi och utf\u00f6rande."<\/p>\n\n\n\n

Effektiv kommunikation Eliminerar enkelriktad kommunikation<\/h3>\n\n\n\n

Det finns ett stort v\u00e4rde i att ber\u00e4tta f\u00f6r m\u00e4nniskor hur de ska driva en butik - s\u00e4rskilt n\u00e4r det g\u00e4ller att utf\u00f6ra varum\u00e4rkesriktlinjer och s\u00e4kerhets\u00e5tg\u00e4rder. Se bara till att g\u00f6ra det p\u00e5 ett s\u00e4tt som inte alienerar ditt lag. Ist\u00e4llet vill du att anst\u00e4llda ska k\u00e4nna att de blir h\u00f6rda. (Som n\u00e4mnts ovan \u00e4r det skadligt f\u00f6r relationen mellan chef och anst\u00e4lld och verksamheten som helhet att inte lyssna.)<\/p>\n\n\n\n

Att ha en "env\u00e4gs" kommunikationsstrategi leder ocks\u00e5 till att du g\u00e5r miste om id\u00e9er som potentiellt kan f\u00f6rb\u00e4ttra dina kampanjer. Chefer kan ha f\u00f6rdelen av att se saker p\u00e5 en h\u00f6gre niv\u00e5. Dina anst\u00e4llda i butik har dock erfarenheten p\u00e5 plats som kan vara ov\u00e4rderlig n\u00e4r de genomf\u00f6r kampanjer p\u00e5 lokal niv\u00e5. <\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

3. Skr\u00e4ddarsy ditt f\u00f6rh\u00e5llningss\u00e4tt till varje individ<\/span><\/h2>\n\n\n\n

"Det \u00e4r mycket viktigt f\u00f6r chefer att kommunicera med sina anst\u00e4llda p\u00e5 ett s\u00e4tt som \u00e4r \u00f6vertygande och motiverande f\u00f6r varje person baserat p\u00e5 deras individuella preferenser", s\u00e4ger Cecily Sweet, JD, MBA, Retail Business Consultant p\u00e5 <\/span>Talent Plus, Inc<\/a>.<\/span><\/p>\n\n\n\n

\n

"En helhetssyn \u00e4r allt mer improduktiv med dagens arbetskraft. Chefer b\u00f6r \u00f6verv\u00e4ga eller \u00e4nnu b\u00e4ttre fr\u00e5ga sina anst\u00e4llda vilka motivationsfaktorer som driver deras prestation.\u201d<\/span><\/p>\n<\/blockquote>\n\n\n\n

Det b\u00e4sta s\u00e4ttet att best\u00e4mma r\u00e4tt kommunikationsmetod \u00e4r att fr\u00e5ga dina anst\u00e4llda. Prata med dem om deras inl\u00e4rningsstilar. Ta ocks\u00e5 reda p\u00e5 deras fr\u00e4msta motivatorer och f\u00f6rare. <\/span><\/p>\n\n\n\n

En sak att undvika, enligt Sweet, \u00e4r att bara anv\u00e4nda <\/span>din <\/span><\/i>f\u00f6redragen metod f\u00f6r coachning och kommunikation. <\/span><\/p>\n\n\n\n

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\u201dBara f\u00f6r att det k\u00e4nns r\u00e4tt f\u00f6r chefen betyder det inte att det \u00e4r b\u00e4st f\u00f6r medarbetaren. Med tanke p\u00e5 vilken typ av diskussioner de har dagligen b\u00f6r chefer \u00f6verv\u00e4ga vilken kommunikationsstrategi som fungerar b\u00e4st f\u00f6r varje anst\u00e4lld f\u00f6r att b\u00e4ttre f\u00f6ruts\u00e4ga svaret p\u00e5 och efter kommunikationen fr\u00e5n chefen\u201d, rekommenderar hon.<\/p>\n<\/blockquote>\n\n\n\n

\"Kommunicera,<\/a><\/figure>\n\n\n\n

4. Genomf\u00f6r bes\u00f6k i butik<\/span><\/h2>\n\n\n\n

\u00c4ven om det finns ett stort v\u00e4rde i moderna kommunikationsverktyg, kan ingen m\u00e4ngd teknik ers\u00e4tta verklig kommunikation ansikte mot ansikte. Det \u00e4r d\u00e4rf\u00f6r det \u00e4r avg\u00f6rande f\u00f6r distrikts- och butikschefer att schemal\u00e4gga bes\u00f6k i butik s\u00e5 ofta som m\u00f6jligt<\/span>.<\/p>\n\n\n\n

Som Carlos Castel\u00e1n, verkst\u00e4llande direkt\u00f6r f\u00f6r <\/span>Navio-gruppen<\/a> uttrycker det, "att bes\u00f6ka butiker personligen g\u00f6r det m\u00f6jligt f\u00f6r ledare att samla in kvalitativ feedback om hur man b\u00e4ttre kan st\u00f6dja regionala och butiksledare som i sin tur g\u00f6r det m\u00f6jligt f\u00f6r butiksanst\u00e4llda att b\u00e4ttre betj\u00e4na kunderna."<\/span><\/p>\n\n\n\n

\n

Han till\u00e4gger, "att dyka upp personligen p\u00e5 en semi-regelbunden basis bygger starkare relationer s\u00e5v\u00e4l som det faktum att det m\u00f6jligg\u00f6r mer informella samtal (vilket \u00e4r d\u00e4r de mest \u00e4rliga eller insiktsfulla kommentarerna kommer ifr\u00e5n!)"<\/span><\/p>\n<\/blockquote>\n\n\n\n

Castel\u00e1n delar med sig av ett exempel p\u00e5 n\u00e4r de gjorde bes\u00f6k i butik med en av sina \u00e5terf\u00f6rs\u00e4ljare. Vid ett tillf\u00e4lle \u00e5t de lunch med regionchefen och en nyckelmedarbetare och m\u00f6tet resulterade i enorma insikter och \u00f6kad relation mellan de tv\u00e5 parterna.<\/p>\n\n\n\n

\"Distriktschef<\/a><\/figure>\n\n\n\n

"F\u00f6rutom att identifiera omr\u00e5den f\u00f6r hur vi b\u00e4ttre kunde st\u00f6dja f\u00e4ltteamet, gick vi d\u00e4rifr\u00e5n med v\u00e4rdefull information om vad kunderna s\u00f6kte f\u00f6r att b\u00e4ttre ut\u00f6ka n\u00e5gra av de nya tj\u00e4nsteerbjudandena till andra butiker", s\u00e4ger han.<\/p>\n\n\n\n

Det handlar dock inte bara om att samla in information. Som Brophy p\u00e5pekar skapar personliga m\u00f6ten f\u00f6rtroende och hj\u00e4lper till att s\u00e4kerst\u00e4lla att dina program och kampanjer genomf\u00f6rs v\u00e4l. <\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Bes\u00f6k odlar relationer <\/h3>\n\n\n\n

Och relationer \u00e4r nyckeln f\u00f6r effektiv kommunikation. "G\u00f6r personliga bes\u00f6k till en prioritet," r\u00e5der hon. \u201dAtt ta sig tid att skapa en relation med varje butikschef \u00e4r viktigt f\u00f6r att bygga f\u00f6rtroende. Detta f\u00f6rtroende hj\u00e4lper distriktschefer att s\u00e4kerst\u00e4lla att butikschefer f\u00f6ljer riktlinjer, och butikschefer kan lita p\u00e5 att distriktschefer har deras b\u00e4sta i \u00e5tanke.\u201d<\/span><\/p>\n\n\n\n

Brophy till\u00e4gger att bes\u00f6k i butik till\u00e5ter distriktschefer att b\u00e4ttre f\u00f6rst\u00e5 de unika aspekterna av olika butiker. "Inga tv\u00e5 platser \u00e4r den andra lik," betonar hon.<\/span><\/p>\n\n\n\n

Som s\u00e5dan kan du ta dig tid att kolla in olika platser s\u00e5 att du kan st\u00e4mma in p\u00e5 nyanserna i varje butik. Detta g\u00f6r att du kan komma med \u00f6vertygande program som \u00e4r skr\u00e4ddarsydda f\u00f6r varje plats. <\/span><\/p>\n\n\n\n

5. Anv\u00e4nd r\u00e4tt kommunikationsverktyg<\/span><\/h2>\n\n\n\n

Chefer m\u00e5ste ha kontakt med sina butiker hela tiden. S\u00e5 se till att bev\u00e4pna dig med kommunikationsverktyg som st\u00f6djer dina behov inom detaljhandeln. Helst b\u00f6r din plattform g\u00f6ra det m\u00f6jligt f\u00f6r dig att:<\/span><\/p>\n\n\n\n

Kommunicera direkt med ditt team.<\/b> Detaljhandeln \u00e4r en milj\u00f6 med h\u00f6gt tempo. Du beh\u00f6ver ett system som kan h\u00e4nga med. Snabbmeddelanden \u00e4r en praktisk funktion som l\u00e5ter dig ta kontakt med ditt team snabbt.  <\/span><\/p>\n\n\n\n

Dela rich media som foton och videor.<\/b> Det visuella \u00e4r viktigt. S\u00e4rskilt n\u00e4r det g\u00e4ller att k\u00f6ra program i butik. Om en kampanj beh\u00f6ver visas p\u00e5 ett visst s\u00e4tt blir du mer effektiv n\u00e4r du <\/span>show<\/span><\/i> m\u00e4nniskor hur det g\u00e5r till ist\u00e4llet f\u00f6r att ber\u00e4tta f\u00f6r dem vad de ska g\u00f6ra. <\/span><\/p>\n\n\n\n

F\u00f6renkla och hantera din kommunikation fr\u00e5n ett st\u00e4lle.<\/b> Att anv\u00e4nda flera kanaler (e-post, SMS, chatt, etc.) kommer att resultera i att information glider igenom. Dessutom kan teammedlemmar misslyckas med att f\u00e5 meddelanden. Undvik allt det genom att anv\u00e4nda en enda plattform f\u00f6r alla dina meddelanden, uppf\u00f6ljningar och \u00e5tg\u00e4rder. Det f\u00f6renklar inte bara kommunikationsprocessen, utan det g\u00f6r det l\u00e4ttare f\u00f6r alla att s\u00f6ka efter meddelanden, vilket g\u00f6r det enkelt att h\u00e4mta information. <\/span><\/p>\n\n\n\n

Beh\u00f6ver du en l\u00f6sning som klarar allt ovanst\u00e5ende? Bindy<\/a> har en robust plattform som banar v\u00e4g f\u00f6r effektiv kommunikation mellan team. Funktioner som t.ex <\/span>direktmeddelande<\/a>, <\/span>samarbetskalendrar<\/a>, och <\/span>handlingsplaner<\/a> se till att chefer och anst\u00e4llda stannar p\u00e5 samma sida och att kampanjer eller \u00e5tg\u00e4rdssteg g\u00f6rs enligt schemat. <\/span><\/p>\n\n\n\n

Det sista ordet: h\u00f6j dina f\u00e4rdigheter och processer f\u00f6r detaljhandelskommunikation<\/span><\/h2>\n\n\n\n

Kommunikation har alltid varit en viktig del av detaljhandelns framg\u00e5ng, och det kommer den att g\u00f6ra <\/span>Forts\u00e4tta<\/span><\/i> att vara en viktig komponent, eftersom detaljhandelsv\u00e4rlden blir \u00e4nnu mer fartfylld och konkurrenskraftig. Att sk\u00e4rpa dina kommunikationsf\u00f6rm\u00e5ga och anv\u00e4nda r\u00e4tt verktyg kommer att s\u00e4kerst\u00e4lla att du och ditt team inte hamnar p\u00e5 efterk\u00e4lken. <\/span><\/p>\n\n\n\n

Om f\u00f6rfattaren:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Francesca Nicasio<\/a> \u00e4r detaljhandelsexpert, B2B-inneh\u00e5llsstrateg och LinkedIn TopVoice. Hon skriver om trender, tips och b\u00e4sta praxis som g\u00f6r det m\u00f6jligt f\u00f6r \u00e5terf\u00f6rs\u00e4ljare att \u00f6ka f\u00f6rs\u00e4ljningen och betj\u00e4na kunderna b\u00e4ttre. <\/p>\n\n\n\n

<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Effektiv kommunikation \u00e4r en av grundpelarna i en v\u00e4lsk\u00f6tt detaljhandelsorganisation. \u00d6ppen kommunikation bygger f\u00f6rtroende mellan chefer och medarbetare och skapar en b\u00e4ttre butiksmilj\u00f6. Inte bara det, utan teammedlemmar beh\u00f6ver \u00e4rlig feedback fr\u00e5n sina ledare f\u00f6r att kunna utf\u00f6ra sitt jobb bra och genomf\u00f6ra detaljhandelsprogram ordentligt. Som s\u00e5dan f\u00f6rb\u00e4ttrar butiken ... Forts\u00e4tt l\u00e4sa Effektiv kommunikation \u2013 hur man kommunicerar b\u00e4ttre med butiksteam<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[113932,677174005],"tags":[677174099,677174098,677174100,677174097,677174037,999575,677173918,69404461],"class_list":["post-6651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hiring","category-how-to","tag-communication-skills","tag-communication-tools","tag-effective-communication","tag-retail-communication","tag-retail-communication-app","tag-retail-management","tag-retail-manager","tag-store-communication"],"yoast_head":"\nEffective Communication - 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