{"id":6569,"date":"2021-10-26T15:16:06","date_gmt":"2021-10-26T20:16:06","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6569"},"modified":"2025-08-20T10:55:28","modified_gmt":"2025-08-20T14:55:28","slug":"5-inte-att-ignorera-shoppardemografi-for-q4","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/5-not-to-be-ignored-shopper-demographics-for-q4\/","title":{"rendered":"5 Inte-att-Ignoreras Shopper-demografi f\u00f6r Q4"},"content":{"rendered":"

Q4 \u00e4r den livligaste f\u00f6rs\u00e4ljningss\u00e4songen f\u00f6r \u00e5terf\u00f6rs\u00e4ljare. Det inneb\u00e4r fler konsumenter i dina butiker och restauranger. Det h\u00e4r \u00e4r en m\u00f6jlighet att s\u00e4lja och skapa varum\u00e4rkesk\u00e4nnedom bland konsumentgrupper som du kanske inte normalt interagerar med under andra tider p\u00e5 \u00e5ret. Dra nytta av den h\u00e4r chansen att \u00f6ka din vinst. Vi har 5 konsumentgrupper du b\u00f6r vara uppm\u00e4rksam p\u00e5 under Q4.<\/p>\n\n\n\n

Gen X<\/strong><\/h2>\n\n\n\n

Faller mellan Baby Boomers och Millennials, Generation X ignoreras ofta. Nu i 40- och 50-\u00e5rs\u00e5ldern med avancerade karri\u00e4rer och tomma bon, f\u00f6rutsp\u00e5s Gen X att spendera mest<\/a> denna semesterperiod. \u00c4ven om Gen X inte gillar en h\u00e5rd f\u00f6rs\u00e4ljning, \u00e4lskar de en hel del och att f\u00f6rst\u00e5 hur en produkt kommer att g\u00f6ra livet enklare.<\/p>\n\n\n

\n
\"\"
Fotokredit: Shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n

Gen X f\u00f6redrar det fysiska: papperskuponger, att prata med en riktig person i butiken och shoppa fysiskt. De \u00e4lskar ocks\u00e5 anslutning och lojalitetsprogram<\/a>. F\u00e5nga deras uppm\u00e4rksamhet den h\u00e4r semesters\u00e4songen med ett bra erbjudande och l\u00e5t dem komma tillbaka \u00e5ret runt med uppm\u00e4rksam kundservice och lojalitetsbel\u00f6ningar som de kan dra nytta av i butiken. Se sedan till en konsekvent upplevelse genom att verifiera att dina program i butik k\u00f6rs med detaljhandelsrevisioner<\/a>. <\/p>\n\n\n\n

Husdjurs\u00e4gare<\/strong><\/h2>\n\n\n\n

Husdjur \u00e4r nu familj, och det betyder att de ing\u00e5r i semesterfirandet. Enligt NRF skjuter djur\u00e4gare ut $700 miljoner<\/a> p\u00e5 Halloween-kostymer. 95% av djur\u00e4gare k\u00f6per julklappar till sina husdjur. Ut\u00f6ver det som beh\u00f6vs, \u00e4gnar \u00e4garna g\u00e4rna \u00e5t kl\u00e4der, resetillbeh\u00f6r och groomingtj\u00e4nster.<\/p>\n\n\n\n

N\u00e4r det g\u00e4ller vissa saker som s\u00e4ngkl\u00e4der, godsaker och kl\u00e4der<\/a>, shoppare f\u00f6redrar att k\u00f6pa i butik. F\u00f6r att dra f\u00f6rdel av denna preferens i butik f\u00f6r vissa produkter, har online\u00e5terf\u00f6rs\u00e4ljare som Wild One \u00f6ppnat popup-butiker.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Produktdemonstrationer eller att erbjuda en enkel tj\u00e4nst som nagelklippning \u00e4r ett bra s\u00e4tt att f\u00e5 djur\u00e4garens uppm\u00e4rksamhet och f\u00e5 dem i butiken. V\u00e4l i butiken, se till att dina semesterprodukter f\u00f6r husdjur visas tydligt i din naturliga hotspots<\/a>.<\/p>\n\n\n\n

Dessutom beh\u00f6ver du inte s\u00e4lja riktiga husdjursprodukter f\u00f6r att utnyttja denna konsumentdemografi. Produkter med husdjurstema (kalendrar, kl\u00e4der, muggar, etc.) \u00e4r ett bra s\u00e4tt att engagera sig med dessa konsumenter. Eller fundera p\u00e5 hur din produkt kan hj\u00e4lpa djur\u00e4gare p\u00e5 ett ov\u00e4ntat s\u00e4tt.<\/p>\n\n\n\n

Till exempel har Samsungs SmartThings Item Tracker m\u00e5nga anv\u00e4ndningsomr\u00e5den. F\u00f6r att introducera produkten f\u00f6r djur\u00e4gare lanserade Samsung Bark-n-Browse<\/a> Popup-f\u00f6nster d\u00e4r hundar kan leka i en park eller f\u00e5 nygjorda godsaker medan deras \u00e4gare l\u00e4rde sig hur SmartThings Tracker kan gynna dem och deras husdjur.<\/p>\n\n\n\n

Presentkortsgivare<\/strong><\/h2>\n\n\n\n

Enligt Exploderande \u00e4mnen<\/a>, 64% kvinnor och 48% m\u00e4n f\u00f6redrar presentkort som den f\u00f6redragna typen av semesterpresent. Konsumenter gillar presentkort eftersom de k\u00e4nns mer personliga \u00e4n kontanter. F\u00f6r \u00e5terf\u00f6rs\u00e4ljare \u00e4r f\u00f6rdelarna med presentkort m\u00e5nga.<\/p>\n\n\n\n

Presentkortsinnehavare spenderar mer. Presentkortsinnehavare \u00e4r mer villiga att betala fullt pris f\u00f6r varor eftersom de ser presentkort som "gratispengar" och en m\u00f6jlighet att unna sig sj\u00e4lva. Dessutom, Capitol Ones<\/a> f\u00f6rs\u00e4ljningsstatistik visar att "61% av konsumenterna spenderar mer \u00e4n ett presentkorts v\u00e4rde n\u00e4r de l\u00f6ser in, f\u00f6r i genomsnitt $31.75 mer \u00e4n kortets v\u00e4rde." Presentkortsinnehavare \u00e4r ocks\u00e5 mer ben\u00e4gna att impulsk\u00f6pa och vara \u00f6ppna f\u00f6r merf\u00f6rs\u00e4ljning: 25%<\/a> kommer att impulsk\u00f6pa en extra vara, och 8% kommer att k\u00f6pa den dyrare versionen av varan som de ursprungligen planerade att k\u00f6pa.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Presentkort ger varum\u00e4rken en chans att interagera med konsumenternas demografi p\u00e5 annat s\u00e4tt utanf\u00f6r deras r\u00e4ckvidd. Inte alla som ger dina presentkort kommer att k\u00e4nna till ditt varum\u00e4rke; de vet bara att n\u00e5gon de k\u00e4nner \u00e4r intresserad av ditt varum\u00e4rke. Under Q4, tr\u00e4na dina anst\u00e4llda att uppt\u00e4cka dessa kunder och engagera sig med dem p\u00e5 ett s\u00e4tt som b\u00e5de \u00e4r anv\u00e4ndbart och introducerar ditt varum\u00e4rke.<\/p>\n\n\n\n

Presentkort uppmuntrar till impuls- och till\u00e4ggsk\u00f6p. \u00c4ven om du alltid b\u00f6r ha kompletterande kuvert redo f\u00f6r presentkortsk\u00f6pare, ta en pekpinne fr\u00e5n m\u00e4rken som Starbucks som korsar sina presentkort med minnesv\u00e4rda gratulationskort och uppgraderade presentkortsh\u00e5llare.<\/p>\n\n\n\n

Medvetna konsumenter<\/strong><\/h2>\n\n\n\n

Medveten konsumtion \u00e4r en nyckeltrend. Fr\u00e5gor som klimatf\u00f6r\u00e4ndringar, lika l\u00f6n och en \u00f6nskan om insyn i leveranskedjan p\u00e5verkar alla var konsumenterna v\u00e4ljer att spendera sina pengar. Medvetna konsumenter \u00e4r ingen nischgrupp: 62%<\/a> av konsumenter f\u00f6rs\u00f6ker k\u00f6pa produkter som \u00e4r h\u00e5llbara.<\/p>\n\n\n\n

Amerikaner sl\u00e4nger 25%<\/a> mer skr\u00e4p under veckorna mellan Thanksgiving och ny\u00e5r. Medvetna konsumenter \u00e4r medvetna om sl\u00f6seriet som kommer med semesterperioden och letar efter varum\u00e4rken som speglar deras v\u00e4rderingar och \u00f6nskan att minska p\u00e5verkan. <\/p>\n\n\n\n

Du beh\u00f6ver inte se \u00f6ver din produktlinje f\u00f6r att tilltala dessa konsumenter. Ta dig bara tid att lyfta fram det du redan erbjuder: \u00e5teranv\u00e4ndbara presentf\u00f6rpackningar, lokalt producerade produkter, grymhetsfria kosmetika och allt som \u00e4r f\u00f6rpackat eller gjort med \u00e5tervunnet material.<\/p>\n\n\n\n

Du kan till och med arbeta med h\u00e5llbarhet i dina semesterutst\u00e4llningar genom att anv\u00e4nda icke-traditionella material. Anthropologie \u00e4r k\u00e4nt f\u00f6r att locka k\u00f6pare med sina vackra sk\u00e4rmar som inkluderar okonventionella material. <\/p>\n\n\n\n

Oavsett vad dina h\u00e5llbarhetsrutiner \u00e4r, se till att informera dina kunder om det. Som Zara som samlar in begagnade kl\u00e4der i butik och annonserar om sin anv\u00e4ndning av \u00e5tervunnet material direkt p\u00e5 sina presentf\u00f6rpackningar.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Kunden framf\u00f6r dig<\/strong><\/h2>\n\n\n\n

"Sj\u00e4lvg\u00e5vor" h\u00e5ller p\u00e5 att bli en trend. Shoppare kommer att spendera \u00f6ver $100<\/a> p\u00e5 sig sj\u00e4lva under julhandeln. S\u00e4tt popul\u00e4r sj\u00e4lvbeg\u00e5vade f\u00f6rem\u00e5l <\/a>(elektronik, vinterkl\u00e4der, sportkl\u00e4der, sj\u00e4lvv\u00e5rdande kosmetika) tillsammans med mer traditionella presentset och f\u00f6rem\u00e5l f\u00f6r att uppmuntra shopparen framf\u00f6r dig att unna sig sj\u00e4lv medan de behandlar andra.<\/p>\n\n\n\n

Slutgiltiga tankar\u2026<\/h3>\n\n\n\n

Vilken kunddemografi du \u00e4n v\u00e4ljer att rikta in dig p\u00e5, f\u00f6rv\u00e4ntar sig alla kunder att handla i en ren, v\u00e4lordnad butik med kunnig personal. Kom ih\u00e5g att upptr\u00e4da detaljhandelsrevisioner<\/a> under hela detta nyckelkvartal f\u00f6r att h\u00e5lla dina butiker presentabla, dina hyllor fyllda och din personal engagerad.<\/p>","protected":false},"excerpt":{"rendered":"

Q4 \u00e4r den livligaste f\u00f6rs\u00e4ljningss\u00e4songen f\u00f6r \u00e5terf\u00f6rs\u00e4ljare. Det inneb\u00e4r fler konsumenter i dina butiker och restauranger. Det h\u00e4r \u00e4r en m\u00f6jlighet att s\u00e4lja och skapa varum\u00e4rkesk\u00e4nnedom bland konsumentgrupper som du kanske inte normalt interagerar med under andra tider p\u00e5 \u00e5ret. Dra nytta av den h\u00e4r chansen att \u00f6ka din vinst. Vi har 5\u2026 Forts\u00e4tt l\u00e4sa 5 Inte-att-Ignoreras Shopper-demografi f\u00f6r Q4<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196,677174197],"tags":[677173917,914202,95739,677173893,6877],"class_list":["post-6569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","category-pet-care","tag-gen-x","tag-q4","tag-retail-marketing","tag-retail-sales","tag-sustainability"],"yoast_head":"\n5 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