{"id":6350,"date":"2021-10-26T15:16:06","date_gmt":"2021-10-26T20:16:06","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6350"},"modified":"2024-11-28T14:53:23","modified_gmt":"2024-11-28T19:53:23","slug":"detaljhandelsvaruhandel-den-definitiva-guiden","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/retail-merchandising-the-definitive-guide\/","title":{"rendered":"Retail Merchandising \u2013 Den definitiva guiden"},"content":{"rendered":"<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"279\" data-attachment-id=\"57273\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/retail-merchandising-the-definitive-guide\/bindy-guide-retail-merchandising_post-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&amp;ssl=1\" data-orig-size=\"1166,465\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Guide-Retail-Merchandising_Post-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=700%2C279&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?resize=700%2C279&#038;ssl=1\" alt=\"\" class=\"wp-image-57273\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?resize=1024%2C408&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?resize=300%2C120&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?resize=768%2C306&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?resize=700%2C279&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?resize=1003%2C400&amp;ssl=1 1003w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?w=1166&amp;ssl=1 1166w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"who-is-this-guide-for\">Vem \u00e4r den h\u00e4r guiden till f\u00f6r?<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Den h\u00e4r definitiva guiden till detaljhandelsvaruhandel \u00e4r f\u00f6r \u00e5terf\u00f6rs\u00e4ljare med flera enheter i branscher som apotek, spa, kliniker, telekommunikation, m\u00f6bler, sparsamhet och snabbservice\/fast-casual restauranger. Den h\u00e4r guiden hj\u00e4lper ocks\u00e5 tillverkare eller distribut\u00f6rer av konsumentf\u00f6rpackade varor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inom detaljhandeln g\u00e4ller &quot;varuexponering&quot; ett brett spektrum av organisatoriska aktiviteter: produktdesign, displaydesign, produktlager, butiksdesign, f\u00f6rpackning, priss\u00e4ttning och att best\u00e4mma vilka produkter som ska presenteras f\u00f6r vilka kunder under en viss s\u00e4song. Alla dessa aktiviteter samlas f\u00f6r att driva f\u00f6rs\u00e4ljning i butik och generera int\u00e4kter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Om ditt merchandisingprogram beh\u00f6ver en uppdatering, eller om du beh\u00f6ver utf\u00f6ra eller validera merchandising i butiker\/geografiska platser, \u00e4r den h\u00e4r definitiva guiden till detaljhandelsvaruhandel f\u00f6r dig!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"contents\">Inneh\u00e5ll<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><a href=\"#merchandisingexecution\"> Vikten av att s\u00e4lja varor<\/a><\/td><\/tr><tr><td><a href=\"#howtoimprove\"> Hur man f\u00f6rb\u00e4ttrar exekvering av varor i butik<\/a><\/td><\/tr><tr><td>\u2013 Formulera och distribuera en detaljhandelsplan<\/td><\/tr><tr><td>\u2013 Skapa ett varuhandelsprogram<\/td><\/tr><tr><td><a href=\"#build\"> Hur man bygger en checklista f\u00f6r merchandisingrevision<\/a><\/td><\/tr><tr><td><a href=\"#include\"> Vad som ska inkluderas p\u00e5 en checklista f\u00f6r varuhandelsrevision<\/a><\/td><\/tr><tr><td>\u2013 Butiks exteri\u00f6r och entr\u00e9<\/td><\/tr><tr><td>\u2013 Ytterf\u00f6nster<\/td><\/tr><tr><td>\u2013 Exteri\u00f6r skyltning<\/td><\/tr><tr><td>\u2013 Butiksinredning<\/td><\/tr><tr><td>\u2013 F\u00f6rs\u00e4ljningsgolv och g\u00e5ngar<\/td><\/tr><tr><td>\u2013 Inv\u00e4ndig skyltning<\/td><\/tr><tr><td>\u2013 Displayer\/hyllor<\/td><\/tr><tr><td>\u2013 POS<\/td><\/tr><tr><td>\u2013 Belysning<\/td><\/tr><tr><td>\u2013 Personal<\/td><\/tr><tr><td><a href=\"#execute\"> Utf\u00f6r Merchandising Audit Program<\/a><\/td><\/tr><tr><td><a href=\"#seasonal\"> S\u00e4songsvaruhandel<\/a><\/td><\/tr><tr><td><a href=\"#social\"> Merchandising f\u00f6r sociala aktier<\/a><\/td><\/tr><tr><td><a href=\"#common\"> Vanliga marknadsf\u00f6ringsmisstag<\/a><\/td><\/tr><tr><td><a href=\"#unsuccessful\"> Vad du ska g\u00f6ra om misslyckade marknadsf\u00f6ringskampanjer<\/a><\/td><\/tr><tr><td><a href=\"#sample\"> Merchandising: Exempel p\u00e5 checklistor<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"merchandisingexecution\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-importance-of-merchandising-execution\"><strong>Vikten av att s\u00e4lja varor<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Merchandising \u00e4r en viktig drivkraft f\u00f6r int\u00e4kter och det \u00e4r d\u00e4rf\u00f6r organisationer f\u00f6rdelar <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-budget-percentage\" target=\"_blank\" rel=\"noreferrer noopener\">13.6%<\/a> av deras totala budgetar f\u00f6r marknadsf\u00f6ring och merchandising. N\u00e4r det g\u00f6rs v\u00e4l \u00e4r merchandising v\u00e4rt investeringen.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Solid varuutf\u00f6rande kan \u00f6ka f\u00f6rs\u00e4ljningen i samma butik med <a href=\"https:\/\/risnews.com\/store-execution-versus-chaos-battle-plan\" target=\"_blank\" rel=\"noopener noreferrer\">3.7%<\/a>. \u00c4nd\u00e5 \u00e4r utf\u00f6rande av varor i butik fortfarande en sm\u00e4rtpunkt f\u00f6r \u00e5terf\u00f6rs\u00e4ljare av alla storlekar. <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">En studie visade att \u00f6verensst\u00e4mmelsegraden f\u00f6r sk\u00e4rmar f\u00f6rv\u00e4ntades vara upp\u00e5t&nbsp;<a href=\"https:\/\/issuu.com\/retailenvironments\/docs\/popcompliance_2016_whitepaper\" target=\"_blank\" rel=\"noreferrer noopener\">70%<\/a>&nbsp;men i verkligheten var det bara efterlevnad&nbsp;<a href=\"https:\/\/issuu.com\/retailenvironments\/docs\/popcompliance_2016_whitepaper\" target=\"_blank\" rel=\"noreferrer noopener\">40%<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"584\" data-attachment-id=\"59817\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/bindy-infographic-fnl-merch-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Merch-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1024x854.png?resize=700%2C584&#038;ssl=1\" alt=\"Merchandising\" class=\"wp-image-59817\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"howtoimprove\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-improve-in-store-merchandising-execution\"><strong>Hur man f\u00f6rb\u00e4ttrar exekvering av varor i butik<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Framg\u00e5ng i detaljhandeln handlar om utf\u00f6rande. Utf\u00f6randet f\u00f6rb\u00e4ttras n\u00e4r en \u00e5terf\u00f6rs\u00e4ljare s\u00e4tter upp en tydligt kommunicerad produktplan och sedan m\u00e4ter resultaten.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&quot;\u00c5terf\u00f6rs\u00e4ljaren som formulerar en efterlevnadsplan, ger den l\u00e4mpliga l\u00f6sningar och m\u00e4ter resultatet obevekligt kommer alltid att uppn\u00e5 b\u00e4ttre prestanda p\u00e5 program i butik.&quot; \u2013&nbsp;<a rel=\"noopener noreferrer\" href=\"https:\/\/blog.bindy.com\/sv\/the-cost-of-non-compliance\/\" target=\"_blank\">James Tenser, huvudansvarig f\u00f6r VSN-strategier<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"formulate-and-distribute-a-retail-merchandising-plan\"><strong>Formulera och distribuera en detaljhandelsplan<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En solid plan hj\u00e4lper dig att definiera varuexponeringsprojektet, dess omfattning, s\u00e4tta upp m\u00e5l och h\u00e5lla fokus. Utbildningsexpert i detaljhandeln <a href=\"https:\/\/www.linkedin.com\/in\/bobphibbs\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bob Phillips<\/a> rekommenderar att du inkluderar f\u00f6ljande i n\u00e5gon <a href=\"https:\/\/www.retaildoc.com\/retail-101\/retail-merchandising\" target=\"_blank\" rel=\"noopener noreferrer\">varuhandelsplan<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Den \u00f6vergripande planen f\u00f6r hur trafiken r\u00f6r sig genom butiken<\/li>\n\n\n\n<li>Avdelningens oms\u00e4ttningsplan f\u00f6r s\u00e4songskampanjer<\/li>\n\n\n\n<li>Budgetar f\u00f6r rekvisita, belysning, skyltar och inventarier<\/li>\n\n\n\n<li>Varuplaneringssystem f\u00f6r att hj\u00e4lpa till att maximera v\u00e4ndningen och minimera neds\u00e4ttningar<\/li>\n\n\n\n<li>F\u00f6ruts\u00e4gande analys f\u00f6r att best\u00e4mma m\u00e4ngden varor som \u00e4r tillg\u00e4ngliga f\u00f6r kunder<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Distribuera planogram f\u00f6r att tydligt kommunicera var och hur produkter ska visas. Se till att det finns tillr\u00e4ckligt med tid f\u00f6r att skicka produkten och visa rekvisita. Analysera trafikfl\u00f6det och placera sk\u00e4rmar d\u00e4r de kommer att uppn\u00e5 maximal effekt. Var uppm\u00e4rksam p\u00e5 d\u00f6da st\u00e4llen s\u00e5 att du kan korrigera underbetj\u00e4ningsomr\u00e5den. Se till att butikerna har ett s\u00e4tt att kontakta och f\u00f6lja upp f\u00f6r att st\u00e4lla fr\u00e5gor och rapportera eventuella problem.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">N\u00e4r din plan \u00e4r p\u00e5 plats se till att butikerna \u00e4r medvetna. Kom ih\u00e5g att d\u00e5lig kommunikation resulterar i d\u00e5ligt utf\u00f6rande. Brist p\u00e5 kommunikation \u00e4r grundorsaken till <a href=\"https:\/\/assets.kpmg\/content\/dam\/kpmg\/be\/pdf\/Markets\/top-risks-in-retail-2017.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">20%<\/a> av misslyckanden i detaljhandelsprogram.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"use-the-right-tools\">Anv\u00e4nd r\u00e4tt verktyg<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r m\u00e5nga kommunikationsverktyg kan orsaka f\u00f6rvirring; dina anst\u00e4llda beh\u00f6ver veta vart de ska v\u00e4nda sig f\u00f6r viktiga handelsresursfiler, planogram, uppgifter och feedback. \u00c4ven om dina processer fortfarande b\u00f6r omfatta kommunikation via e-post och telefon, b\u00f6r din kommunikation inte begr\u00e4nsas av dem. <a rel=\"noopener noreferrer\" href=\"https:\/\/blog.bindy.com\/sv\/butikskommunikation-och-utforande-en-omfattande-guide-for-aterforsaljare\/\" target=\"_blank\">Effektivisera din kommunikationsprocess<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12435\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00f6r en lista \u00f6ver v\u00e4sentliga kommunikationer, t.ex&nbsp;<a href=\"https:\/\/bindy.com\/products\/cms\/\" target=\"_blank\" rel=\"noreferrer noopener\">inneh\u00e5llshantering<\/a>&nbsp;system f\u00f6r att eliminera fysiskt pappersarbete och lagra planogram och b\u00e4sta praxisfoton,<a href=\"https:\/\/bindy.com\/products\/task-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;uppgiftshantering<\/a>&nbsp;programvara f\u00f6r att tilldela och sp\u00e5ra kampanjslutf\u00f6rande,&nbsp;<a href=\"https:\/\/bindy.com\/products\/store-communication\/\" target=\"_blank\" rel=\"noreferrer noopener\">direktmeddelande&nbsp;<\/a>f\u00f6r snabb kommunikation, instrumentpanels merchandising <a href=\"https:\/\/bindy.com\/products\/location-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">KPI:er<\/a>&nbsp;att f\u00e5 alla p\u00e5 samma sida och fokuserade p\u00e5 samma m\u00e5l. Det finns m\u00e5nga f\u00e4rdiga mjukvarul\u00f6sningar gjorda f\u00f6r \u00e5terf\u00f6rs\u00e4ljarkommunikation och samarbete (de flesta med en&nbsp;<a href=\"https:\/\/bindy.com\/app\/registration\/step1?lang=en&amp;aboutPricing=y&amp;aboutTrial=y\" target=\"_blank\" rel=\"noreferrer noopener\">gratis provperiod<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e4r butiker v\u00e4l \u00e4r medvetna om dina varuf\u00f6rs\u00e4ljningsplaner \u00e4r det b\u00e4sta s\u00e4ttet att s\u00e4kerst\u00e4lla efterlevnad att inr\u00e4tta ett program f\u00f6r merchandisingrevision. Genom att genomf\u00f6ra regelbundna varuhandelsrevisioner hj\u00e4lper det att uppr\u00e4tth\u00e5lla f\u00f6retagets standarder, f\u00f6rb\u00e4ttrar verksamheten och driver f\u00f6rs\u00e4ljningen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"create-a-merchandising-audit-program\"><strong>Skapa ett varuhandelsprogram<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Varuhandelsrevisioner, \u00e4ven kallade butiksvandringar eller butiksbes\u00f6k, leder till h\u00f6gre efterlevnad av varum\u00e4rkesstandarder p\u00e5 butiksniv\u00e5. De \u00f6kar f\u00f6rs\u00e4ljningen och vinstmarginalerna, \u00f6kar kundn\u00f6jdheten och minskar aff\u00e4rsrisker. Revisioner \u00e4r ett s\u00e4tt att inspektera vad du f\u00f6rv\u00e4ntar dig.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00e4rnan i alla framg\u00e5ngsrika revisionsprogram \u00e4r en checklista som t\u00e4cker nyckelomr\u00e5den f\u00f6r efterlevnad. Nedan beskriver vi b\u00e4sta praxis att \u00f6verv\u00e4ga f\u00f6r att bygga en checklista f\u00f6r merchandisingrevision och genomf\u00f6ra ett varuhandelsprogram.<a id=\"build\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-build-a-merchandising-audit-checklist\">Hur man bygger en checklista f\u00f6r merchandisingrevision<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Du kan anv\u00e4nda ett antal tillg\u00e4ngliga program, som Excel, f\u00f6r att sammanst\u00e4lla din handelschecklista. Men en&nbsp;<a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\">smart checklista<\/a> kan spara mycket tid p\u00e5 f\u00f6rberedelser, uppf\u00f6ljning och sj\u00e4lva butikspromenaden, samt hj\u00e4lpa till att eliminera administrativa fel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smarta checklistor \u00e4r baserade p\u00e5 ett formul\u00e4r och kan inneh\u00e5lla po\u00e4ng, bilder med b\u00e4sta praxis, bilagor, villkorade f\u00f6rem\u00e5l, kritiska f\u00f6rem\u00e5l och rekommendationer om handlingsplaner. Smarta checklistor g\u00f6r att varustandarder kan kontrolleras, brister sp\u00e5ras, tilldelas och \u00e5tg\u00e4rdas. H\u00e4r \u00e4r 10 steg f\u00f6r att bygga en&nbsp;<a href=\"https:\/\/blog.bindy.com\/sv\/how-to-build-a-store-merchandising-checklist\/\" target=\"_blank\" rel=\"noopener noreferrer\">Varuhandelsrevisionschecklista:<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"11025\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/shutterstock_1722273796\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1920%2C1281&amp;ssl=1\" data-orig-size=\"1920,1281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1722273796\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796-1024x683.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-11025\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?resize=768%2C513&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?resize=2048%2C1367&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?resize=1200%2C801&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?resize=2000%2C1335&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?resize=599%2C400&amp;ssl=1 599w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Fotokredit: Shutterstock<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-think-about-the-checklist-s-metadata\">1.<strong> T\u00e4nk p\u00e5 checklistans metadata<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Metadata \u00e4r data om butiksbes\u00f6ket. Kunder som anv\u00e4nder Excel-baserade formul\u00e4r f\u00f6rv\u00e4ntar sig vanligtvis anv\u00e4ndarinmatade f\u00e4lt som butiksnummer, ifyllt av, datum, etc...<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Metadata \u00e4r till stor del automatiserad\/f\u00f6rbefolkad med&nbsp;<a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">programvara f\u00f6r detaljhandelsrevision.<\/a>&nbsp;Revisorns information h\u00e4mtas fr\u00e5n inloggningen, butiksvallistan \u00e4r byggd specifikt f\u00f6r varje anv\u00e4ndare och baserat p\u00e5 anv\u00e4ndarens aktuella GPS-plats och valt datum.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-group-items-into-sections-and-sort-sections-according-to-the-visit-s-natural-flow\">2.<strong> Gruppera f\u00f6rem\u00e5l i sektioner och sortera sektioner efter bes\u00f6kets naturliga fl\u00f6de<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e4r det \u00e4r m\u00f6jligt b\u00f6r sektioner l\u00e4ggas ut f\u00f6r att matcha det naturliga fl\u00f6det av ett bes\u00f6k (en handlare som fysiskt g\u00e5r i butiken). B\u00f6rja med exteri\u00f6ren (utanf\u00f6r skyltar och f\u00f6nster om till\u00e4mpligt) och arbeta dig in, runt g\u00e5ngarna och in p\u00e5 baksidan av butiken. \u00c4ven om du kan hoppa runt mellan avsnitten under eller efter bes\u00f6ket, sparar du tid och \u00e4r mer intuitivt att st\u00e4lla in formul\u00e4ret efter det naturliga fl\u00f6det av ett bes\u00f6k.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-think-about-non-applicable-sections-items\">3.&nbsp;<strong>T\u00e4nk p\u00e5 &quot;icke-till\u00e4mpliga&quot; avsnitt\/artiklar<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vissa avsnitt eller objekt (fr\u00e5gor) kanske inte \u00e4r till\u00e4mpliga p\u00e5 alla platser. Till exempel kanske avsnittet &quot;Golvvisningar&quot; inte g\u00e4ller f\u00f6r ett litet butiksformat som ligger i en stadsk\u00e4rna. P\u00e5 samma s\u00e4tt kan det h\u00e4nda att vissa reklamskyltar inte g\u00e4ller alla \u00e5terf\u00f6rs\u00e4ljarbanderoller i en s\u00e4ljares territorium.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">Revisionsprogramvara f\u00f6r detaljhandeln<\/a>&nbsp;l\u00e5ter dig inaktivera hela sektioner och artiklar i vissa butiker enligt butikstyp eller banner. Att g\u00f6ra detta sparar g\u00e5ng p\u00e5 g\u00e5ng, \u00e4r mer intuitivt. Det inneb\u00e4r ocks\u00e5 att huvudkontoret kan bygga en checklista f\u00f6r alla orter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r pappersbaserade checklistor kanske du vill ge ett NA-alternativ med ett avsnitt f\u00f6r kommentarer f\u00f6r att f\u00e5 den mest fullst\u00e4ndiga informationen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-ensure-adequate-coverage\">4.<strong> S\u00e4kerst\u00e4ll tillr\u00e4cklig t\u00e4ckning<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c4ven om den individuella situationen kommer att variera, b\u00f6r du ta upp n\u00e5gra eller alla av f\u00f6ljande omr\u00e5den, vart och ett representerat som ett avsnitt (f\u00f6r ytterligare information, se nedan eller se v\u00e5r&nbsp;<a href=\"https:\/\/blog.bindy.com\/sv\/checklista-for-merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\">checklista f\u00f6r merchandising<\/a>):<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Butiksexteri\u00f6r och skyltning<\/li>\n\n\n\n<li>Butikslayout och f\u00f6rs\u00e4ljningsgolv: g\u00e5ngar, produkt, displayer, hotspots, inventarier, kassadiskar och gondoler<\/li>\n\n\n\n<li>Hyllor: lager, planogram, priss\u00e4ttning, skyltning<\/li>\n\n\n\n<li>Kampanjer i butik: skyltar, displayer, papperskorgar<\/li>\n\n\n\n<li>Personal: utbildning, kundservice, produktkunskap<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-avoid-large-sections\">5.&nbsp;<strong>Undvik stora sektioner&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ist\u00e4llet f\u00f6r att skapa ett litet antal stora sektioner, \u00f6verv\u00e4g att skapa ett st\u00f6rre antal sm\u00e5 sektioner. Detta hj\u00e4lper till med datainmatning p\u00e5 smartphones och g\u00f6r \u00e4ven rapporteringen mer detaljerad och meningsfull.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r pappersbaserade checklistor kan du enkelt bl\u00e4ddra mellan sidorna f\u00f6r att komma \u00e5t relevant avsnitt och l\u00e4gga ihop dina slutresultat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-assign-points-according-to-importance\">6. <strong>Tilldela po\u00e4ng efter vikt<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c4ven om det \u00e4r l\u00e4tt att t\u00e4nka p\u00e5 allt som viktigt, \u00e4r vissa saker ofta viktigare \u00e4n andra, till och med avg\u00f6rande f\u00f6r f\u00f6retagets fortsatta framg\u00e5ng. S\u00e4songsbetonade varor och CPG-betalda golvdisplayer kommer att t\u00e4nka p\u00e5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tilldela po\u00e4ng och, om du anv\u00e4nder programvara, anv\u00e4nd en &quot;Kritisk&quot; flagga i enlighet med detta. En &quot;Kritisk&quot; artikel st\u00e4ller in v\u00e4rdet p\u00e5 hela sektionen till noll, oavsett andra f\u00f6rem\u00e5l, om den uppt\u00e4cks som icke-kompatibel under bes\u00f6ket. Med<a rel=\"noopener noreferrer\" href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\"> programvara<\/a>, du beh\u00f6ver inte oroa dig f\u00f6r att h\u00e5lla reda p\u00e5 totalpo\u00e4ngen. Po\u00e4ngen ber\u00e4knas automatiskt inklusive bes\u00f6kspo\u00e4ngen och en po\u00e4ng per avsnitt n\u00e4r bes\u00f6ket \u00e4ger rum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Du kanske ocks\u00e5 vill tilldela taggar till objekt i din checklista. Exempel p\u00e5 taggar kan vara &quot;kundservice&quot; eller &quot;renlighet&quot;. I slutet av bes\u00f6ket kommer du ocks\u00e5 att f\u00e5 individuella po\u00e4ng f\u00f6r dessa taggar f\u00f6r att hj\u00e4lpa dig att identifiera andra omr\u00e5den som kan beh\u00f6va f\u00f6rb\u00e4ttras.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"\/sv\/www.bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"389\" data-attachment-id=\"61616\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/excel-email-vs-bindy-2-2-2\/screen-compo-combo_horizontal-screens-stacked-left-to-right\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?fit=1920%2C1067&amp;ssl=1\" data-orig-size=\"1920,1067\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen compo-Combo_Horizontal screens stacked-left to right\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?fit=700%2C389&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=700%2C389&#038;ssl=1\" alt=\"\" class=\"wp-image-61616\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=1024%2C569&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=768%2C427&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=1536%2C853&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=2048%2C1138&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=1200%2C667&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=700%2C389&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=2000%2C1111&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?resize=720%2C400&amp;ssl=1 720w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/Screen-compo-Combo_Horizontal-screens-stacked-left-to-right.png?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-be-specific-descriptive-and-visual\">7.<strong>&nbsp;&nbsp; Var specifik, beskrivande och visuell<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Handelsstandarder b\u00f6r vara tydliga och otvetydiga. Undvik vaga ord som &quot;senast&quot; eller &quot;bra&quot;. Till exempel, ist\u00e4llet f\u00f6r att s\u00e4ga &quot;Produkt best\u00e4lld nyligen&quot;, \u00f6verv\u00e4g att anv\u00e4nda &quot;Produkt best\u00e4lld f\u00f6r mindre \u00e4n 2 kalenderdagar sedan.&quot; Om du h\u00e4nvisar till antalet produktbel\u00e4ggningar eller f\u00f6rflutna tider, ange faktiska siffror.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6rklara tydligt vad standarden \u00e4r. Om det kr\u00e4vs ett stycke f\u00f6r att definiera standarden, anv\u00e4nd ett stycke. Bifoga ett b\u00e4sta praxisfoto till ett f\u00f6rem\u00e5l f\u00f6r att illustrera standarden; <a href=\"https:\/\/gitnux.org\/visual-learner-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">40%<\/a> av m\u00e4nniskor reagerar b\u00e4ttre p\u00e5 visuell information, och visuell information kan \u00f6ka f\u00f6rst\u00e5elsen med upp till <a href=\"https:\/\/gitnux.org\/visual-learner-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">200%<\/a>! Att inkludera illustrationer av b\u00e4sta praxis i din marknadsf\u00f6ringsrevision \u00e4r ett av de b\u00e4sta s\u00e4tten att driva dina standarder.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-think-about-audit-frequency\">8.<strong> T\u00e4nk p\u00e5 granskningsfrekvensen&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Frekvensen av bes\u00f6k i butiksbutiker (\u00e5tminstone bes\u00f6k som involverar varuchecklistan) kommer att variera fr\u00e5n en organisation till en annan. I ena \u00e4nden av spektrumet genomf\u00f6r vissa organisationer s\u00e5 m\u00e5nga som ett bes\u00f6k per vecka. Andra organisationer f\u00e5r endast g\u00f6ra ett bes\u00f6k per kvartal. Vissa organisationer anv\u00e4nder en hybridmodell. De anv\u00e4nder ett standardformul\u00e4r f\u00f6r att f\u00e5nga upp sina grundl\u00e4ggande handelsstandarder (s\u00e4g tv\u00e5 g\u00e5nger om \u00e5ret) och skapar ett antal mindre formul\u00e4r f\u00f6r bes\u00f6k under hela \u00e5ret, ibland kopplar dessa bes\u00f6k till s\u00e4songsprogram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Revisionsprogramvara f\u00f6r detaljhandeln<\/a>&nbsp;g\u00f6r det m\u00f6jligt f\u00f6r en organisation att skapa valfritt antal checklistor, vilket inneb\u00e4r att butiker ocks\u00e5 kan g\u00f6ra sj\u00e4lvrevision. Obligatoriska fotoinsamlingar och bes\u00f6ksbilagor kan s\u00e4kerst\u00e4lla att huvudkontoret har ett realtidsf\u00f6nster till butiksf\u00f6rs\u00e4ljningsinitiativ utan att beh\u00f6va resa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-field-test-the-checklist\">9. <strong>F\u00e4lttesta checklistan<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6rja med en liten grupp anv\u00e4ndare och butiker. Tanken \u00e4r att f\u00e5 feedback tidigt och ofta innan du distribuerar p\u00e5 alla platser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kom ih\u00e5g att ha dina KPI:er och m\u00e5l i \u00e5tanke. \u00c4r punkterna p\u00e5 checklistan relevanta f\u00f6r de standarder du beh\u00f6ver inspektera och det utf\u00f6rande du beh\u00f6ver m\u00e4ta? \u00c4r checklistorganisationen meningsfull med fl\u00f6det av dina butiker? \u00c4r formuleringen tydlig? Kommer formuleringen att ge tydliga och detaljerade resultat? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En blankett kan se bra ut p\u00e5 huvudkontoret men visa sig ha allvarliga brister n\u00e4r du faktiskt genomf\u00f6r en varuhandelsrevision. K\u00f6r en liten pilot och justera efter behov.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63442\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/how-to-build-a-retail-audit-checklist\/bet-the-farm-calibration-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bet-the-farm-calibration-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63442\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-review-with-the-team-and-adjust\">10.<strong> Se \u00f6ver med teamet och justera<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Diskutera checklistan och pilotprojektet med dina s\u00e4ljare, f\u00e4lt- och f\u00f6rs\u00e4ljningschefer. Be om deras input och feedback. Vi kallar denna fas &quot;<a href=\"https:\/\/blog.bindy.com\/sv\/calibrate-for-success\/\" target=\"_blank\" rel=\"noopener noreferrer\">kalibrering<\/a>&quot;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En checklista f\u00f6r merchandising \u00e4r lika mycket ett revisionsverktyg som det \u00e4r ett verktyg f\u00f6r st\u00e4ndiga f\u00f6rb\u00e4ttringar. Definiera standarden, kommunicera och m\u00e4t den. D\u00e5 kommer du att uppfylla standarden och uppn\u00e5 dina f\u00f6rs\u00e4ljningsm\u00e5l.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"a-word-about-general-presentation\"><strong>Ett ord om allm\u00e4n presentation...<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Som med alla specifika avdelningsrevisionsprogram (varuf\u00f6rs\u00e4ljning, f\u00f6rlustf\u00f6rebyggande, h\u00e4lsa och s\u00e4kerhet), b\u00f6r allm\u00e4nna driftsfaktorer som renlighet, ordning och reda och s\u00e4kerhet beaktas. Medan dina distriktschefer, s\u00e4ljare eller andra resurser \u00e4r i butiken, l\u00e5t dem utf\u00f6ra en eller flera revisioner av breda operativa faktorer som allm\u00e4n renlighet eller s\u00e4kerhet och s\u00e4kerhet. Det beh\u00f6ver inte ta mycket tid och m\u00e5lar upp en mer komplett bild som ger ett visst sammanhang till ditt merchandisingprogram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det b\u00e4sta merchandisingprogrammet, \u00e4ven om det implementeras i tid och fullt ut, kommer att vara helt ineffektivt om shoppare inte s\u00e4tter sin fot i butiken eller om den allm\u00e4nna presentationen av butiken inte bidrar till en positiv kundupplevelse.<a id=\"include\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-to-include-on-a-merchandising-audit\"><strong>Vad du ska inkludera i en varuhandelsrevision<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Inom detaljhandeln \u00e4r merchandising en kategori med bred r\u00e4ckvidd. Enligt detaljhandelsexperten <a href=\"https:\/\/blog.bindy.com\/sv\/5-aterforsaljarmisstag-som-dodar-din-forsaljning\/\" target=\"_blank\" rel=\"noopener noreferrer\">Francesca Nicaso<\/a>, &quot;Allt som kunder uppfattar n\u00e4r de g\u00e5r in i din butik faller under kategorin detaljhandelsvaror.&quot; Detta inkluderar alla syner, ljud, dofter och taktila upplevelser som en kund m\u00f6ter i din butik: <a href=\"https:\/\/blog.bindy.com\/sv\/anledningar-till-att-kunder-gar-forbi-din-butik\/\" target=\"_blank\" rel=\"noopener noreferrer\">f\u00f6nster visas<\/a>, <a href=\"https:\/\/blog.bindy.com\/sv\/5-ljustekniker-for-visuell-merchandising-for-att-oka-forsaljningen\/\" target=\"_blank\" rel=\"noopener noreferrer\">belysning<\/a>, <a href=\"https:\/\/blog.bindy.com\/sv\/4-easy-ways-to-have-your-sales-floor-sell\/\" target=\"_blank\" rel=\"noopener noreferrer\">butikens layout<\/a>, <a href=\"https:\/\/blog.bindy.com\/sv\/5-aterforsaljarmisstag-som-dodar-din-forsaljning\/\" target=\"_blank\" rel=\"noopener noreferrer\">Skyltning<\/a>, <a href=\"https:\/\/blog.bindy.com\/sv\/7-visuella-merchandisingtekniker-for-att-oka-forsaljningen\/\" target=\"_blank\" rel=\"noopener noreferrer\">produktdisplay<\/a>, <a href=\"https:\/\/blog.bindy.com\/sv\/5-pos-strategier-som-okar-forsaljningen\/\" target=\"_blank\" rel=\"noopener noreferrer\">POS-kampanjer,&nbsp;<\/a>musik, testare osv.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Att h\u00e5lla varuexponeringsinitiativ fr\u00e4scha och v\u00e4l genomf\u00f6rda \u00e4r avg\u00f6rande f\u00f6r organisationens framg\u00e5ng. Som n\u00e4mnts ovan kan enskilda butiker skilja sig \u00e5t, men en omfattande varuhandelsrevision kommer att uppm\u00e4rksamma f\u00f6ljande omr\u00e5den:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>F\u00f6rvara exteri\u00f6r, f\u00f6nster och skyltar<\/li>\n\n\n\n<li>Butikslayout och f\u00f6rs\u00e4ljningsgolv: g\u00e5ngar, produkt, displayer, hotspots, inventarier, kassadiskar och gondoler<\/li>\n\n\n\n<li>Hyllor: lager, planogram, priss\u00e4ttning, skyltning<\/li>\n\n\n\n<li>Kampanjer i butik: skyltar, displayer, papperskorgar<\/li>\n\n\n\n<li>Personal: utbildning, kundservice, produktkunskap<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56888\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/4-tips-to-help-cpgs-create-brilliant-multi-channel-campaigns\/retail_works_here_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"retail_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56888\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"store-exterior-and-entrance\"><strong>Butik exteri\u00f6r och entr\u00e9<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6rsta intrycket g\u00f6r skillnad. &quot;En av de viktigaste \u00e5tg\u00e4rderna n\u00e4r det g\u00e4ller att driva en fysisk butik \u00e4r att f\u00e5 fottrafik. Ju mer trafik du genererar leder till fler m\u00f6jligheter f\u00f6r f\u00f6rs\u00e4ljning och kundengagemang, vilket i sin tur leder till huvudm\u00e5let \u2013 \u00f6kade int\u00e4kter\u201d, s\u00e4ger <a href=\"https:\/\/blog.bindy.com\/sv\/anledningar-till-att-kunder-gar-forbi-din-butik\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nichole Leinback Reyhle<\/a>, grundare av RetailMinded. En unders\u00f6kning fann det <a href=\"https:\/\/mythreesonspainting.com\/increase-sales-and-revenue-instantly-why-store-appearance-matters\/\" target=\"_blank\" rel=\"noreferrer noopener\">95%<\/a> av shoppare s\u00e4ger att en butiks yttre utseende p\u00e5verkar var de v\u00e4ljer att handla.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Kunder \u00e4r inte intresserade av ett skyltf\u00f6nster som \u00e4r m\u00f6rkt eller smutsigt. B\u00f6rja din revision genom att kontrollera butikens exteri\u00f6r och omgivande omr\u00e5de.<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Butiksnamnet \u00e4r tydligt, synligt och v\u00e4l upplyst. Om till\u00e4mpligt \u00e4r adressskylten eller numren l\u00e4tt synliga fr\u00e5n gatan eller f\u00f6rbipasserande fordon.<\/li>\n\n\n\n<li>Se till att det yttre skyltf\u00f6nstret \u00e4r rent utan skr\u00e4p.<\/li>\n\n\n\n<li>Extern skyltf\u00f6nster \u00e4r v\u00e4l upplyst, inklusive d\u00f6rr\u00f6ppningar, bakpartier och sidor om till\u00e4mpligt.<\/li>\n\n\n\n<li>Parkering \u00e4r tydligt markerad, tomten \u00e4r sopad och fri fr\u00e5n skr\u00e4p.<\/li>\n\n\n\n<li>Om landskapsarkitektur \u00e4r till\u00e4mplig, \u00e4r den v\u00e4lsk\u00f6tt. Inga d\u00f6da v\u00e4xter, ogr\u00e4s, oordnade kompost eller stenar.<\/li>\n\n\n\n<li>Butiken utser en anst\u00e4lld f\u00f6r varje skift f\u00f6r att uppr\u00e4tth\u00e5lla renhet utv\u00e4ndigt inklusive f\u00f6nster och skyltar.<\/li>\n\n\n\n<li>Entr\u00e9, f\u00f6nster och skyltar \u00e4r v\u00e4l upplysta.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"exterior-windows\"><strong>Utv\u00e4ndiga f\u00f6nster<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6nsterdisplayer \u00e4r nyckeln f\u00f6r att skapa den k\u00e4nslom\u00e4ssiga p\u00e5verkan som g\u00f6r att kunderna vill komma in i din butik. H\u00e5ll dem rena, v\u00e4l upplysta och rotera ofta f\u00f6r att forts\u00e4tta attrahera v\u00e4rdefull g\u00e5ngtrafik. Som en b\u00e4sta praxis, visa upp de senaste och\/eller h\u00f6gv\u00e4rdiga produkterna i f\u00f6nstret eller n\u00e4rmast insidan av entr\u00e9n.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>F\u00f6nstren \u00e4r i gott skick och rena. Inga fl\u00e4ckar, v\u00e4derp\u00e5verkan, sprickor eller nagg.<\/li>\n\n\n\n<li>Alla f\u00f6nster har den senaste kampanjen och produkterna.<\/li>\n\n\n\n<li>F\u00f6nstren \u00e4r v\u00e4l upplysta med funktionsprodukt markerad och f\u00f6rblir s\u00e5 efter st\u00e4ngningstid.<\/li>\n\n\n\n<li>Alla f\u00f6nster \u00f6verensst\u00e4mmer med produktplanogram och riktlinjer f\u00f6r installation.<\/li>\n\n\n\n<li>F\u00f6nsterdisplayer roteras enligt organisationens s\u00e4songskalender och kampanjevenemang.<\/li>\n\n\n\n<li>Utst\u00e4llningsst\u00f6djande utrustning (inventarier, hyllor, belysning, skyltdockor och rekvisita) \u00e4r i gott skick, rena och utan synliga skador.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Beh\u00f6ver lite <a href=\"https:\/\/blog.bindy.com\/sv\/7-visuella-merchandisingtekniker-for-att-oka-forsaljningen\/\" target=\"_blank\" rel=\"noopener noreferrer\">inspiration<\/a> f\u00f6r dina f\u00f6nster?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"413\" data-attachment-id=\"60144\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/4-ways-visual-merchandising-improves-customer-service-and-engagement\/shutterstock_466589609-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?fit=1920%2C1132&amp;ssl=1\" data-orig-size=\"1920,1132\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_466589609 (1)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?fit=700%2C413&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1-1024x604.jpg?resize=700%2C413&#038;ssl=1\" alt=\"\" class=\"wp-image-60144\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?resize=1024%2C604&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?resize=300%2C177&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?resize=768%2C453&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?resize=1536%2C906&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?resize=2048%2C1208&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?resize=1200%2C708&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?resize=700%2C413&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?resize=2000%2C1179&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?resize=678%2C400&amp;ssl=1 678w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Fotokredit: Shutterstock<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"exterior-signage\"><strong>Exteri\u00f6r skyltning<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Din yttre skyltning \u00e4r det som hj\u00e4lper kunderna genom din d\u00f6rr. &quot;Enligt&nbsp;<a href=\"https:\/\/newsroom.fedex.com\/newsroom\/global-english\/fedex-office-survey-standout-signs-contribute-to-sales\" target=\"_blank\" rel=\"noreferrer noopener\">till en studie<\/a>, 76% av konsumenter har valt att g\u00e5 in i en butik som de aldrig tidigare bes\u00f6kt enbart baserat p\u00e5 dess skylt, och en annan 68% erk\u00e4nner att de har k\u00f6pt produkter eller tj\u00e4nster efter att en skylt f\u00e5ngade deras blick. <a href=\"https:\/\/blog.bindy.com\/sv\/anledningar-till-att-kunder-gar-forbi-din-butik\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leinback Rehyle<\/a>. Kan potentiella kunder ber\u00e4tta exakt vad du s\u00e4ljer fr\u00e5n skyltningen i skyltf\u00f6nstret? Om inte \u00e4r det dags att g\u00f6ra om.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skyltning v\u00e4l synlig f\u00f6r f\u00f6rbipasserande g\u00e5ng- och fordonstrafik.<\/li>\n\n\n\n<li>Exteri\u00f6r skyltning, inklusive varum\u00e4rke, \u00e4r v\u00e4l upplyst utan utbr\u00e4nda armaturer.<\/li>\n\n\n\n<li>Lagra \u00f6ppettider uppdaterade och synliga.<\/li>\n\n\n\n<li>F\u00f6nsterskyltar \u00e4r i gott skick utan att bubbla eller blekna.<\/li>\n\n\n\n<li>Sm\u00f6rg\u00e5sbr\u00e4dan \u00e4r ren, dammfri och visar aktuell kampanjinformation.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"store-interior\"><strong>Lagra&nbsp;<\/strong>Interi\u00f6r<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Layouten p\u00e5 ditt f\u00f6rs\u00e4ljningsgolv b\u00f6r st\u00f6dja ditt varum\u00e4rke och dina produktkampanjer. Renlighet och ordning \u00e4r det viktigaste. H\u00e4r \u00e4r n\u00e5gra nyckelomr\u00e5den som f\u00f6rtj\u00e4nar din uppm\u00e4rksamhet:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sales-floor-layout-and-aisles\">F\u00f6rs\u00e4ljningsgolv och g\u00e5ngar<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se till att kunderna kan r\u00f6ra sig fritt genom din butik eller restaurang. Oavsett om du \u00e4r inst\u00e4lld p\u00e5 ett rutn\u00e4t, slinga eller fritt fl\u00f6de<a href=\"https:\/\/blog.bindy.com\/sv\/4-easy-ways-to-have-your-sales-floor-sell\/\" target=\"_blank\" rel=\"noopener noreferrer\"> layout<\/a>, kontrollera att visningstabeller inte \u00f6verbelastade webbl\u00e4saromr\u00e5dena.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kunder kan bli obekv\u00e4ma n\u00e4r andra st\u00f6ter p\u00e5 dem eller n\u00e4r de st\u00f6ter p\u00e5 andra sk\u00e4rmar medan de surfar. De kan till och med flytta bort fr\u00e5n varor som intresserar dem bara f\u00f6r att undvika att k\u00e4nna sig inst\u00e4ngda och tr\u00e5nga. Se till att kunder kan r\u00f6ra sig fritt mellan sk\u00e4rmar och genom g\u00e5ngar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"60935\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\/shutterstock_1205616646\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1205616646\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-60935\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=2000%2C1333&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Fotokredit: Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Om du l\u00e4mnar lite utrymme kan kunderna sakta ner och uppskatta dina erbjudanden, och det f\u00e5r ditt utrymme att se ut som det var <a href=\"https:\/\/www.vendhq.com\/blog\/retail-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">eftert\u00e4nksamt upplagd och kurerad<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ada-compliance\">ADA-efterlevnad<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Att designa ditt utrymme f\u00f6r att f\u00f6lja riktlinjerna f\u00f6r Americans with Disabilities Act (ADA) \u00e4r en <a href=\"https:\/\/blog.bindy.com\/sv\/forbattra-tillgangligheten-hur-aterforsaljare-kan-forbattra-online-och-offlineatkomst-for-kunder\/\" target=\"_blank\" rel=\"noopener noreferrer\">win-win<\/a>. Enligt <a href=\"https:\/\/adata.org\/faq\/how-many-people-united-states-have-disability\" target=\"_blank\" rel=\"noreferrer noopener\">ADA National Network<\/a>54 miljoner amerikaner har ett funktionshinder. Det kan ocks\u00e5 hj\u00e4lpa till att framtidss\u00e4kra verksamheten; \u00e5r 2030 kommer 71,5 miljoner Baby Boomers att vara \u00f6ver 65, vilket medf\u00f6r ytterligare behov f\u00f6r att tillgodose \u00e5ldersrelaterade tillst\u00e5nd. En layout som \u00e4r fysiskt l\u00e4tt att navigera v\u00e4lkomnar v\u00e5rdgivare med barnvagnar eller r\u00f6relseredskap i din butik.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>F\u00f6rs\u00e4ljningsgolvets layout och positionering \u00f6verensst\u00e4mmer med nuvarande f\u00f6retagsplanogram och varum\u00e4rkesstandarder.<\/li>\n\n\n\n<li>G\u00e5ngv\u00e4gar \u00e4r fria fr\u00e5n skr\u00e4p.<\/li>\n\n\n\n<li>Golvdisplayer blockerar inte g\u00e5ngar eller kundr\u00f6relser. Inga snubbelrisker.<\/li>\n\n\n\n<li>Sk\u00e4rmar och g\u00e5ngar \u00e4r tillr\u00e4ckligt breda f\u00f6r att rymma barnvagnar och r\u00f6relsehj\u00e4lp.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"interior-signage\"><strong>Inv\u00e4ndig skyltning<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Meddelanden \u00e4r avg\u00f6rande men skyltningspositionering och hierarki \u00e4r lika viktigt. Kom ih\u00e5g att det inte bara \u00e4r vad du s\u00e4ger, det \u00e4r det&nbsp;<em>hur<\/em>&nbsp;du s\u00e4ger det. Med skyltning kan mindre vara mer. Displayer med skyltar f\u00e5r <a href=\"https:\/\/blog.bindy.com\/sv\/5-aterforsaljarmisstag-som-dodar-din-forsaljning\/\" target=\"_blank\" rel=\"noopener noreferrer\">20%<\/a> mer dragkraft, men \u00f6verbelastning av skyltar kan f\u00e5 dina butiker att se r\u00f6riga ut och inventeringen verkar billig. H\u00e5ll skyltar feta men koncisa och v\u00e4lplacerade f\u00f6r att dra kundens blick till den produkt du vill lyfta fram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r all marknadsf\u00f6ring, <a href=\"https:\/\/blog.bindy.com\/sv\/7-visuella-merchandisingtekniker-for-att-oka-forsaljningen\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yana Voldman<\/a>, Strategi- och aff\u00e4rsutvecklingschef p\u00e5&nbsp;<a href=\"http:\/\/udizine.com\/?source=compliantia\" target=\"_blank\" rel=\"noreferrer noopener\">UDIZINE<\/a>, rekommenderar att du f\u00f6rs\u00f6ker &quot;femsekundersregeln: Du b\u00f6r enkelt kunna l\u00e4sa tecknet p\u00e5 fem sekunder eller mindre och absorbera dess betydelse utan f\u00f6rvirring. Om ditt budskap beh\u00f6ver vara l\u00e4ngre, \u00f6verv\u00e4g en serie skyltar som \u00e4r estetiskt integrerade i det \u00f6vergripande visuella merchandising-temat.&quot; Anv\u00e4nd solida punkter (5\u20137 ord eller mindre) f\u00f6r att b\u00e4st beskriva varf\u00f6r en kund inte kan klara sig utan denna utvalda produkt.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ut\u00f6ver skyltar som \u00e4r informativa, gl\u00f6m inte att inkludera en uppmaning (som ses nedan). Det h\u00e4r kan vara s\u00e5 enkelt som en separat skylt som s\u00e4ger &quot;Prova mig p\u00e5!&quot;. Skyltning ska framkalla en k\u00e4nslom\u00e4ssig respons fr\u00e5n tittaren som kan bidra till att st\u00e4rka f\u00f6rs\u00e4ljningen.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" data-attachment-id=\"6407\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/smiggle_products_2013-wikipedia\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?fit=1920%2C1440&amp;ssl=1\" data-orig-size=\"1920,1440\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;KODAK Z1275 ZOOM DIGITAL CAMERA&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1375536766&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;7.54&quot;,&quot;iso&quot;:&quot;320&quot;,&quot;shutter_speed&quot;:&quot;0.016666666666667&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Smiggle_products_2013 wikipedia\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?fit=700%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?resize=700%2C525&#038;ssl=1\" alt=\"Smiggle_products_2013 wikipedia\" class=\"wp-image-6407\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?resize=700%2C525&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?resize=2000%2C1500&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?resize=533%2C400&amp;ssl=1 533w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Smiggle_products_2013-wikipedia.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Fotokredit: Wikimedia Commons<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Slutligen, var uppm\u00e4rksam p\u00e5 placeringen av skyltar och annat st\u00f6djande material som rekvisita. Funktionsskyltar b\u00f6r placeras i \u00f6gonh\u00f6jd - punkten 3 \u00bd till 4 1\/2 fot. Rekvisita kan grupperas i tre men b\u00f6r aldrig \u00f6vergl\u00e4nsa sj\u00e4lva produkterna.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Korrekt produkt- och kategoriskyltning anv\u00e4nds och i gott skick.<\/li>\n\n\n\n<li>Skyltningen \u00e4r aktuell och korrekt.<\/li>\n\n\n\n<li>Hyllwobblers anv\u00e4nds effektivt och konsekvent med planogram.<\/li>\n\n\n\n<li>Skyltningen utnyttjas effektivt, \u00f6verfullar inte sk\u00e4rmar eller hyllor.<\/li>\n\n\n\n<li>S\u00e4songsbetonade och h\u00f6gv\u00e4rdiga SKU:er har skyltar f\u00f6r att framh\u00e4va produkten.<\/li>\n\n\n\n<li>Skyltningsuppmaningar anv\u00e4nds.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"displays-shelving\"><strong>Displayer\/hyllor<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"displays\">Displayer<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Tankeledare inom detaljhandeln <a rel=\"noopener noreferrer\" href=\"https:\/\/blog.bindy.com\/sv\/4-easy-ways-to-have-your-sales-floor-sell\/\" target=\"_blank\">Kizer &amp; Bender<\/a> rekommenderar att h\u00e5lla dekompressionszonen (DZ), de f\u00f6rsta 5&#039; till 15 fot innanf\u00f6r d\u00f6rren fri: &quot;DZ ger shoppare en chans att g\u00e5 \u00f6ver fr\u00e5n parkeringsplatsen (eller k\u00f6pcentret) till din butik. Shoppare kommer att sakna allt du placerar i DZ s\u00e5 det m\u00e5ste vara ett \u00f6ppet, stilrent utrymme. Placera skyltar, korgar, etc. precis utanf\u00f6r din DZ d\u00e4r shoppare \u00e4r mer ben\u00e4gna att se dem\u201d, f\u00f6rklarar de.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Placera sk\u00e4rmar i strategiska hot spot-omr\u00e5den som slutet av g\u00e5ngarna, POS och till h\u00f6ger om DZ. H\u00e5ll utkik efter skadade sk\u00e4rmar med trasiga eller saknade delar, <a href=\"https:\/\/blog.bindy.com\/sv\/5-ljustekniker-for-visuell-merchandising-for-att-oka-forsaljningen\/\" target=\"_blank\" rel=\"noopener noreferrer\">utbr\u00e4nda lampor<\/a>, skalade klisterm\u00e4rken, blekta skyltar eller slitna golv som kan utg\u00f6ra en snubbelrisk.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Gl\u00f6m inte att anv\u00e4nda &quot;farthinder&quot;. Trogen namnet \u00e4r dessa displayer designade f\u00f6r att sakta ner kunderna och uppm\u00e4rksamma din produkt. Farthinder \u00e4r s\u00e4rskilt anv\u00e4ndbara f\u00f6r \u00e5terf\u00f6rs\u00e4ljare med <a href=\"https:\/\/www.entrepreneur.com\/article\/223808\" target=\"_blank\" rel=\"noopener noreferrer\">l\u00e5nga g\u00e5ngar layouter<\/a>&nbsp;d\u00e4r de bryter monotonin med en ny br\u00e4nnpunkt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dina kategorier och underkategorier b\u00f6r vara vettiga och st\u00f6dja varandra. Detta inneb\u00e4r att gruppera liknande f\u00f6rem\u00e5l och f\u00e4rger p\u00e5 ett s\u00e4tt som \u00e4r vettigt f\u00f6r din kund, men ocks\u00e5 cross-merchandising f\u00f6r att \u00f6ka ditt genomsnittliga biljettv\u00e4rde. Till exempel inkluderar alkohol\u00e5terf\u00f6rs\u00e4ljaren BevMo regelbundet tillbeh\u00f6r och mattillbeh\u00f6r i sina alkoholutst\u00e4llningar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"shelves\">Hyllor<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Hyllorna ska vara v\u00e4lfyllda men inte r\u00f6riga. F\u00f6r kunderna inneb\u00e4r utrymme v\u00e4rde. &quot;Ingenting minskar dina kunders uppfattning om v\u00e4rdet av dina produkter som alltf\u00f6r tr\u00e5nga sk\u00e4rmar,&quot; <a rel=\"noopener noreferrer\" href=\"https:\/\/blog.bindy.com\/sv\/5-aterforsaljarmisstag-som-dodar-din-forsaljning\/\" target=\"_blank\">s\u00e4ger Nicasio<\/a>. P\u00e5fyllning av lager b\u00f6r vara en daglig (om inte flera g\u00e5nger per dag) prioritet. Produkterna ska frontas korrekt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e4nk alltid p\u00e5 n\u00e4r du organiserar dina hyllor och produkter <a href=\"https:\/\/blog.bindy.com\/sv\/forbattra-tillgangligheten-hur-aterforsaljare-kan-forbattra-online-och-offlineatkomst-for-kunder\/\" target=\"_blank\" rel=\"noopener noreferrer\">tillg\u00e4nglighet<\/a> f\u00f6r alla kunder. Sist, utst\u00e4llningsutrustning och hyllor b\u00f6r vara i gott skick utan damm, sp\u00e5n, sprickor eller bortdragning fr\u00e5n v\u00e4ggen om de \u00e4r monterade.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Syftet med displayer \u00e4r tydliga och kan f\u00f6rst\u00e5s p\u00e5 5 sekunder eller mindre.<\/li>\n\n\n\n<li>Antal och typer av gondoler\/displayer passar butiksytan.<\/li>\n\n\n\n<li>Kampanjer \u00e4r aktuella och \u00f6verensst\u00e4mmer med f\u00f6retagets direktiv.<\/li>\n\n\n\n<li>Displayer och hyllor i &quot;som nya&quot; skick.<\/li>\n\n\n\n<li>Frist\u00e5ende sk\u00e4rmar underh\u00e5lls och fylls p\u00e5 dagligen.<\/li>\n\n\n\n<li>Impuls hot spots anv\u00e4nds strategiskt (disk, h\u00f6ger om den fr\u00e4mre ing\u00e5ngen) f\u00f6r impuls-SKU:er med h\u00f6g marginal.<\/li>\n\n\n\n<li>Speciall\u00e5dor eller korgar tydligt signerade med priss\u00e4ttning.<\/li>\n\n\n\n<li>V\u00e4ggdisplayer anv\u00e4nds effektivt.<\/li>\n\n\n\n<li>Hyllorna \u00e4r v\u00e4lfyllda och ordnade efter storlek\/f\u00e4rg\/m\u00e4rke. Cross-merchandising \u00e4r l\u00e4mpligt.<\/li>\n\n\n\n<li>Antalet &quot;facings&quot; \u00e4r l\u00e4mpligt f\u00f6r att till\u00e5ta det optimala antalet olika SKU:er utan \u00f6verbel\u00e4ggning.<\/li>\n\n\n\n<li>Det finns inga produkth\u00e5l.<\/li>\n\n\n\n<li>Produkten \u00e4r l\u00e4ttillg\u00e4nglig.<\/li>\n\n\n\n<li>Alla produkter \u00e4r r\u00e4tt prissatta.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00f6r det till en prioritet att allm\u00e4n st\u00e4dning som dammsugning, dammning, produktp\u00e5fyllning och reng\u00f6ring av hyllor och golv g\u00f6rs dagligen om inte oftare. \u00c4ven de mest kreativa varuexponeringssk\u00e4rmarna kommer att f\u00f6rlora sin dragningskraft om de \u00e4r r\u00f6riga, dammiga eller underfyllda.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58783\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/visual-merchandising-checklist\/bindy-statment-ads_top-secret-button-ad-1080x1080-03\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Stop leaving money on the table with poorly executed merchandising\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&#038;ssl=1\" alt=\"Sluta l\u00e4mna pengar p\u00e5 bordet med d\u00e5ligt utf\u00f6rd merchandising\" class=\"wp-image-58783\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pos\">POS<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kassadiskar kan ta upp s\u00e5 lite som 1% butiksyta men har varit k\u00e4nda f\u00f6r att \u00f6ka f\u00f6rs\u00e4ljningen med upp till <a href=\"https:\/\/mediafast.com\/how-point-of-purchase-displays-boost-revenue-for-retailers\/\" target=\"_blank\" rel=\"noreferrer noopener\">20%<\/a>! POS \u00e4r den perfekta platsen f\u00f6r impulsk\u00f6p eftersom kunder som st\u00e5r i k\u00f6 redan \u00e4r p\u00e5 k\u00f6phum\u00f6r. V\u00e4lj f\u00f6rlorade kostnader, praktiska f\u00f6rem\u00e5l som kompletterar dina b\u00e4sts\u00e4ljare. Nicasio rekommenderar att du trycker p\u00e5 f\u00f6ljande psykologiska triggers f\u00f6r att uppmuntra dessa impulsk\u00f6p: <a href=\"https:\/\/www.vendhq.com\/blog\/encourage-impulse-buys-store-deeper-look-unplanned-purchases\/\" target=\"_blank\" rel=\"noopener noreferrer\">br\u00e5dska, v\u00e4rde och nyhet<\/a>. \u00d6verv\u00e4g ett &quot;K\u00f6p en, skaffa en&quot; eller &quot;Endast denna vecka&quot;-kampanj.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eftersom dessa produkter \u00e4r idealiskt sm\u00e5 och b\u00e4rbara, byt ut dem ofta f\u00f6r att h\u00e5lla dem fr\u00e4scha. POS \u00e4r ett perfekt st\u00e4lle att utf\u00f6ra s\u00e4songsbetonad marknadsf\u00f6ring eftersom det inte kr\u00e4vs mycket lager f\u00f6r att g\u00f6ra intryck och spela p\u00e5 kundernas s\u00e4songs- eller semesterk\u00e4nslor. Till exempel anv\u00e4nder Starbucks sin POS f\u00f6r att visa f\u00e4rdigf\u00f6rpackade till\u00e4ggsgodis. Det \u00e4r ocks\u00e5 d\u00e4r de visar sina s\u00e4songsbetonade blandningar, semester eller lokala produkter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">POS-omr\u00e5det g\u00f6r ett stort f\u00f6rs\u00e4ljningslyft, och det \u00e4r ocks\u00e5 d\u00e4r kunderna kan tillbringa lite tid med att st\u00e5 i k\u00f6, samtidigt som de utv\u00e4rderar din butik. H\u00e5ll detta omr\u00e5de snyggt, v\u00e4l upplyst och skr\u00e4pfritt. H\u00e5ll anst\u00e4lldas personliga p\u00e5verkan (vattenflaskor, nycklar, pl\u00e5nb\u00f6cker, telefoner, snacks) utom synh\u00e5ll. Ha n\u00e5gra sm\u00e5 hush\u00e5llsredskap (handdammsugare, borste och sopskanna, glasspray och dammtrasor) i n\u00e4rheten f\u00f6r snabba b\u00e4ttringar under l\u00e5ngsamma perioder.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>POS \u00e4r l\u00e4tt att se och identifiera fr\u00e5n vilket omr\u00e5de som helst i butiken.<\/li>\n\n\n\n<li>Den \u00e4r v\u00e4l upplyst.<\/li>\n\n\n\n<li>POS-disken \u00e4r avtorkad, sj\u00e4lvbel\u00e5ten och st\u00f6kfri.<\/li>\n\n\n\n<li>Impulsk\u00f6p lagerf\u00f6rs, dammfria och roteras enligt s\u00e4songsplanogram.<\/li>\n\n\n\n<li>Anst\u00e4lldas personliga f\u00f6rem\u00e5l \u00e4r utom synh\u00e5ll.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"lighting\"><strong>Belysning<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Belysning kan g\u00f6ra eller bryta ditt resultat. Konsumenter undviker trista och m\u00f6rka skyltf\u00f6nster. &quot;D\u00e5lig belysning kan f\u00e5 \u00e4ven det mest sp\u00e4nnande inventariet att se trist och matt ut,&quot; <a href=\"https:\/\/blog.bindy.com\/sv\/5-aterforsaljarmisstag-som-dodar-din-forsaljning\/\" target=\"_blank\" rel=\"noopener noreferrer\">konstaterar Nicasio<\/a>. Hon forts\u00e4tter: \u201dN\u00e4r man t\u00e4nker p\u00e5 det&nbsp;<a href=\"https:\/\/www.thebalancesmb.com\/what-is-a-retail-point-of-purchase-display-2890206\" target=\"_blank\" rel=\"noopener noreferrer\">70 procent<\/a>&nbsp;av detaljhandelsk\u00f6p inte best\u00e4ms f\u00f6rr\u00e4n kunden \u00e4r i butiken, det \u00e4r l\u00e4tt att se hur d\u00e5ligt upplysta varor kan ha allvarliga negativa bieffekter p\u00e5 dina f\u00f6rs\u00e4ljningssiffror.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Effekten av belysning kan leda till en <a href=\"https:\/\/silvair.com\/media\/filer_public\/f2\/f4\/f2f4bb64-e004-4976-aa1b-33f5011b7c32\/2020_silvair_pioneer_groceries_casestudy_rev3.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">10%<\/a> f\u00f6rs\u00e4ljnings\u00f6kning. En bra belysningsbas b\u00f6r best\u00e5 av ett antal galler som kan styras individuellt beroende p\u00e5 butikens yta samt tid p\u00e5 dygnet eller \u00e5ret.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e4r du har en bra bas \u00e4r du redo att b\u00f6rja <a href=\"https:\/\/blog.bindy.com\/sv\/5-ljustekniker-for-visuell-merchandising-for-att-oka-forsaljningen\/\" target=\"_blank\" rel=\"noopener noreferrer\">med fler lager och tekniker<\/a>. Var uppm\u00e4rksam p\u00e5 belysning under hela butikspromenaden.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Belysning placerad f\u00f6r maximal effekt.<\/li>\n\n\n\n<li>All belysning placerad f\u00f6r att lysa upp m\u00f6rka h\u00f6rn.<\/li>\n\n\n\n<li>V\u00e4lj butiksbelysning skapar en fokuspunkt f\u00f6r att markera en specifik produkt.<\/li>\n\n\n\n<li>Butiksf\u00f6nster \u00e4r v\u00e4l upplysta med utvald belysning.<\/li>\n\n\n\n<li>Displayer och hyllor \u00e4r v\u00e4l upplysta.<\/li>\n\n\n\n<li>Det finns inga utbr\u00e4nda eller saknade gl\u00f6dlampor.<\/li>\n\n\n\n<li>Reservlampor finns till hands vid utbr\u00e4nda\/saknade gl\u00f6dlampor.<\/li>\n\n\n\n<li>S\u00e4kerhetsf\u00f6reskrifter finns p\u00e5 plats och distribueras s\u00e5 att medarbetarna f\u00f6rst\u00e5r hur man s\u00e4kert byter ut belysning.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"56951\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/a-retailers-guide-to-compliance-with-americans-with-disabilities-act\/bindy-banner-ads-with-iph13_linkedin-1-copie-17-800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 17-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-56951\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"staff\"><strong>Personal<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Planogram, merchandising guild linjer och uppgiftshantering&nbsp;<a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">programvara<\/a>&nbsp;allt st\u00f6der ett stabilt f\u00f6rs\u00e4ljningsutf\u00f6rande, men dina anst\u00e4llda f\u00f6rblir nyckeln till att implementera dina marknadsf\u00f6ringskampanjer och visioner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Varje medlem i ditt team m\u00e5ste vara v\u00e4l insatt i f\u00f6rs\u00e4ljningsargument och unik produktkunskap om ditt lager. Speciellt med en ny eller utvald produkt b\u00f6r personalen vara redo att prata om och med tillf\u00f6rsikt svara p\u00e5 alla kundfr\u00e5gor eller riskera att f\u00f6rlora en potentiell f\u00f6rs\u00e4ljning. <a href=\"https:\/\/c1.sfdcstatic.com\/content\/dam\/web\/en_us\/www\/documents\/research\/salesforce-state-of-the-connected-customer-4th-ed.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">89%<\/a> av konsumenter \u00e4r mer ben\u00e4gna att g\u00f6ra ett nytt k\u00f6p efter en positiv kundtj\u00e4nstupplevelse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Att schemal\u00e4gga ett regelbundet personalm\u00f6te s\u00e5 att det sammanfaller med lanseringen av en ny eller s\u00e4songsbetonad produkt kan hj\u00e4lpa till att bygga upp f\u00f6rtroendet f\u00f6r dina team och validera dina f\u00f6rv\u00e4ntningar p\u00e5 deras prestation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/sv\/ge-din-personal-mojlighet-att-genomfora-vinnande-kampanjer-i-butik\/\" target=\"_blank\" rel=\"noopener noreferrer\">Investera<\/a> i personalutbildning. Som Nicasio konstaterar: \u201dPersonalutbildning \u00e4r inget du kan st\u00e4lla in och gl\u00f6mma. Effektiva personalutbildningsprogram kr\u00e4ver kontinuerlig anstr\u00e4ngning och en kombination av olika utbildningsmetoder.\u201d Bortsett fr\u00e5n verbal kommunikation och steg-f\u00f6r-steg-dokument, rekommenderar Nicasio att du l\u00e4gger in ytterligare tr\u00e4ningsmetoder i mixen. Du kan till exempel skapa videor som visar hur man st\u00e4ller in en sk\u00e4rm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Christine Guillot, grundaren p\u00e5&nbsp;<a href=\"https:\/\/www.merchantmethod.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">K\u00f6pmans metod<\/a>, rekommenderar att du anv\u00e4nder &quot;\u00e4r och \u00e4r inte&quot;-foton f\u00f6r att visa anst\u00e4llda hur de ska utf\u00f6ra din visuella marknadsf\u00f6ring samt hur man INTE g\u00f6r det. V\u00e4lj en <a href=\"https:\/\/bindy.com\/products\/cms\/\" target=\"_blank\" rel=\"noopener noreferrer\">inneh\u00e5llshanteringssystem<\/a> som l\u00e5ter dig skicka alla typer av utbildningsmaterial enkelt till dina butiker och sp\u00e5ra interaktion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inkludera f\u00f6ljande personalfr\u00e5gor i din marknadsf\u00f6ringsrevision:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalen ser professionell ut och \u00e4r l\u00e4tt att identifiera.<\/li>\n\n\n\n<li>All personal fick adekvat produktutbildning.<\/li>\n\n\n\n<li>Kan personalen visa grundl\u00e4ggande till grundlig produktkunskap n\u00e4r de tillfr\u00e5gas?<\/li>\n\n\n\n<li>Vilket var sista datum f\u00f6r produktutbildning?<\/li>\n\n\n\n<li>Har personalen f\u00e5tt adekvat kundservice och s\u00e4ljkunskaper?<\/li>\n\n\n\n<li>Personalen har tilldelats hush\u00e5llsansvar.<\/li>\n\n\n\n<li>De fyller i regelbundna produktp\u00e5fyllningar.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r mer, se v\u00e5r <a href=\"https:\/\/blog.bindy.com\/sv\/checklista-for-merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\">Varuhandelschecklista<\/a>.<a id=\"execute\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"execute-the-merchandising-audit-program\">Utf\u00f6r Merchandising Audit Program<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e4r du har skapat din checklista f\u00f6r merchandisingrevision \u00e4r n\u00e4sta steg att implementera ditt revisionsprogram. Nedan f\u00f6ljer 9 steg om vad som ska h\u00e4nda f\u00f6re, under och efter en varuhandelsrevision i butik.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Schemal\u00e4gg varuhandelsrevisionen<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Se till att de h\u00e4nder! Om du anv\u00e4nder <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">programvara<\/a>, se din <a href=\"https:\/\/bindy.com\/products\/calendar\/\" target=\"_blank\" rel=\"noopener noreferrer\">samarbetskalender<\/a> att se till att schemal\u00e4gga revisioner, se var revisioner p\u00e5g\u00e5r och var revisioner \u00e4nnu inte har \u00e4gt rum.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"57226\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/10-ways-to-motivate-retail-staff-during-the-holidays\/bindy-banner-ads-with-woman-900x750-11\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11.png?fit=901%2C751&amp;ssl=1\" data-orig-size=\"901,751\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads-With woman-900&amp;#215;750-11\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-57226\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11.png?w=901&amp;ssl=1 901w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>F\u00f6rbered f\u00f6r varuhandelsrevisionen<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Bekanta dig med det nuvarande \u00e4gandet och ledningen. Sl\u00e5 upp, j\u00e4mf\u00f6r och analysera tidigare revisioner s\u00e5 att du kan s\u00e4tta den senaste informationen i perspektiv. Leta efter trender, upprepa oacceptabla och l\u00e4ge till distriktsgenomsnitt. Om du har n\u00e5gra anteckningar eller fr\u00e5gor, sammanst\u00e4ll dem i f\u00f6rv\u00e4g. <a href=\"https:\/\/bindy.com\/products\/dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">Revisionsprogramvara f\u00f6r detaljhandeln<\/a> kan hj\u00e4lpa dig genom att l\u00e5ta dig k\u00f6ra rapporter f\u00f6r att se platstrender samt ha en butiks hela revisionshistorik redo f\u00f6r granskning.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Genomf\u00f6r varuhandelsrevisionen<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Som n\u00e4mnts ovan utf\u00f6rs de flesta varuhandelsrevisioner i butik utifr\u00e5n och in. N\u00e4r det \u00e4r m\u00f6jligt b\u00f6r revisionssektioner utformas f\u00f6r att matcha den naturliga v\u00e4gen f\u00f6r en revisors bes\u00f6k.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6rja med exteri\u00f6ren (parkeringsplatsen om till\u00e4mpligt) huvudf\u00f6nstren och\/eller fasaden p\u00e5 byggnaden och arbeta dig sedan in, runt g\u00e5ngarna och in p\u00e5 baksidan av butiken. Utf\u00f6r en perimetervandring f\u00f6r att kontrollera att produkter och kampanjer visas korrekt och bed\u00f6m sedan lagerniv\u00e5erna p\u00e5 f\u00f6rs\u00e4ljningsgolvet, nyckelv\u00e4ggarna, displayerna och POS. Slutf\u00f6r din revision och dela resultaten.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Inkludera foton och dokument.<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Som n\u00e4mnts ovan \u00e4r grafiken kraftfull. <a href=\"https:\/\/gitnux.org\/visual-learner-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">65%<\/a> av m\u00e4nniskor \u00e4r visuella elever.&nbsp;<a href=\"https:\/\/www.fastcompany.com\/3035856\/why-were-more-likely-to-remember-content-with-images-and-video-infogr\" target=\"_blank\" rel=\"noopener noreferrer\">FastCompany<\/a>&nbsp;s\u00e4ger att ett av de b\u00e4sta s\u00e4tten att f\u00f6ra meddelandet hem \u00e4r genom visuellt inneh\u00e5ll. Att ta bilder och l\u00e4gga till dem i en granskning \u00e4r b\u00e5de snabbt och enkelt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foton hj\u00e4lper revisorn att illustrera hur exceptionella prestationer ser ut och ger ett tydligt exempel p\u00e5 eventuella problem eller problem. Inkludera dessutom eventuella st\u00f6djande dokument som bilagor direkt till revisionen f\u00f6r att h\u00e5lla all information p\u00e5 ett st\u00e4lle och l\u00e4tt att granska.<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Tilldela och \u00e5tg\u00e4rda problem<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Realtidsrapportering om problem som kan \u00e4ventyra en reklamkampanj \u00e4r av st\u00f6rsta vikt. Dessutom har en revision mer v\u00e4rde om problem som inte uppfyller kraven <a href=\"https:\/\/bindy.com\/products\/action-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e5tg\u00e4rdas och \u00e5tg\u00e4rdas<\/a>. Om igen,&nbsp;<a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">programvara<\/a>&nbsp;borde hj\u00e4lpa dig med detta. Vad har tilldelats, till vem? Vad har inte \u00e5tg\u00e4rdats? Vad \u00e4r sent? F\u00f6rvandla revisionen till ett verktyg f\u00f6r f\u00f6rb\u00e4ttringar och \u00e5tg\u00e4rda problem innan de \u00e4ventyrar framg\u00e5ngen f\u00f6r varuexponeringsprogrammet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63380\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/the-mighty-action-plan\/action-plan-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"action-plan-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63380\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En handlingsplan \u00e4r en m\u00f6jlighet att till\u00e4mpa korrigerande \u00e5tg\u00e4rder p\u00e5 problemomr\u00e5den. Det fr\u00e4mjar \u00e4garskap och ansvarsskyldighet p\u00e5 butiksniv\u00e5 genom att utse en person som \u00e4r ansvarig f\u00f6r att \u00e5tg\u00e4rda varje problem (allt som distriktschefen anser vara underm\u00e5ligt eller inte uppfyller kraven under revisionen) och ett m\u00e5ldatum f\u00f6r l\u00f6sning. F\u00f6r fler strategier,&nbsp;<a rel=\"noopener noreferrer\" href=\"http:\/\/blog.bindy.com\/sv\/2011\/12\/20\/den-maktiga-handlingsplanen\/\" target=\"_blank\">l\u00e4s om handlingsplanen<\/a>.<\/p>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li><strong>F\u00e5 personal ombord<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Ingen butik gillar att bli &quot;reviderad&quot; ... tills du ger butiken n\u00e5got tillbaka! Hj\u00e4lp anst\u00e4llda att sp\u00e5ra och hantera sina styrkor och svagheter. Medarbetarna gillar att vara informerade och revisioner hj\u00e4lper till att g\u00f6ra m\u00e5l tydliga. Anv\u00e4nd &quot;revisionen&quot; f\u00f6r merchandising som ett instrument f\u00f6r kontinuerlig utbildning (inkludera bilder och beskrivningar av b\u00e4sta praxis), inte som ett verktyg f\u00f6r fingerpekning. L\u00e5t personalen kommentera revisionen och utest\u00e5ende fr\u00e5gor.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">En butiksrevision \u00e4r en m\u00f6jlighet att \u00f6ka f\u00f6rs\u00e4ljningen och, om du l\u00e4gger r\u00e4tt process och&nbsp;<a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">programvara<\/a>&nbsp;p\u00e5 plats kommer du att uppleva ett &quot;bottom up&quot;, gr\u00e4srotsst\u00f6d f\u00f6r dina standarder och betydligt h\u00f6gre efterlevnad.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Genom att anv\u00e4nda programvara som till\u00e5ter butikssignering eller bekr\u00e4ftelse kan butiken ta ansvar f\u00f6r revisionen. Det ger ocks\u00e5 butiker m\u00f6jlighet att svara, vilket s\u00e4kerst\u00e4ller att kommunikationen flyter b\u00e5de nerifr\u00e5n och upp och ner.<\/p>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li><strong>Dela resultat<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Enligt en nyligen genomf\u00f6rd Gallup-unders\u00f6kning \u00e4r medarbetarnas engagemang i genomsnitt mindre \u00e4n&nbsp;<a href=\"https:\/\/news.gallup.com\/poll\/188144\/employee-engagement-stagnant-2015.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">33%<\/a>.&nbsp;<a href=\"https:\/\/thethrivingsmallbusiness.com\/10-ways-to-create-an-employee-engagement-culture\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bra kommunikation<\/a>&nbsp;\u00e4r en av de viktigaste faktorerna f\u00f6r att fr\u00e4mja engagerade medarbetare. Att dela resultat fr\u00e4mjar \u00f6ppen kommunikation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Att dela resultat f\u00e5r alla p\u00e5 samma sida och kan hj\u00e4lpa till att stimulera samtal kring m\u00e5ls\u00e4ttning och f\u00f6rb\u00e4ttring. Om du v\u00e4ljer en mjukvaruplattform f\u00f6r dina marknadsf\u00f6ringsrevisioner, avvik fr\u00e5n plattformar som tar betalt av anv\u00e4ndaren; du vill inte att det ska finnas en kostnadsbesparing f\u00f6r att f\u00e5 alla dina anst\u00e4llda ombord.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Anst\u00e4llda som inte har tillg\u00e5ng till resultat missar denna viktiga information och har mindre befogenhet att l\u00f6sa problem p\u00e5 egen hand. Detta motverkar kommunikation och motverkar efterlevnad och korrekt utf\u00f6rande.<\/p>\n<\/blockquote>\n\n\n\n<ol start=\"8\" class=\"wp-block-list\">\n<li><strong>Kom ih\u00e5g att f\u00f6lja upp tilldelade fr\u00e5gor<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Att f\u00f6lja upp en revision kan vara tidskr\u00e4vande och potentiellt inneb\u00e4ra m\u00e5nga fram och tillbaka e-postmeddelanden eller telefonsamtal. Nio procent av revisorerna spenderar mer \u00e4n <a href=\"https:\/\/square-root.com\/wp-content\/uploads\/2015\/09\/2015-District-Manager-Survey-Report.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">10 timmar<\/a> per vecka uppf\u00f6ljning av butiksbes\u00f6k! Revisionsmjukvara f\u00f6r detaljhandeln g\u00f6r detta avsev\u00e4rt enklare, snabbare och mer effektivt genom att automatisera kommunikationen och sp\u00e5ra utest\u00e5ende \u00e5tg\u00e4rdsplansansvar.<\/p>\n\n\n\n<ol start=\"9\" class=\"wp-block-list\">\n<li><strong>Planera n\u00e4sta produktrevision<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Upprepa cykeln f\u00f6r att uppmuntra till ett stabilt utf\u00f6rande och efterlevnad av varuhandeln.<a id=\"seasonal\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"seasonal-merchandising\">S\u00e4songsvaruhandel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Merchandising har g\u00e5tt l\u00e5ngt bortom de fyra traditionella \u00e5rstiderna. De <a href=\"https:\/\/www.wsj.com\/articles\/SB10001424053111903392904576512321528470768\" target=\"_blank\" rel=\"noopener noreferrer\">Wall Street Journal<\/a> listar 13-20 s\u00e4songer och noterar att \u00e5terf\u00f6rs\u00e4ljare forts\u00e4tter att hitta p\u00e5 fler! S\u00e4songsbetonad merchandising handlar om att framkalla k\u00e4nslom\u00e4ssigt och skapa sp\u00e4nning. Kunder \u00e4r k\u00e4nda f\u00f6r att spendera mer under speciella s\u00e4songer. S\u00e4songsvaruhandel \u00e4r ocks\u00e5 ett s\u00e4tt att f\u00f6rvandla till synes vardagliga produkter till impulsk\u00f6p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Till exempel fr\u00e4mjar Sam&#039;s Club &quot;h\u00e4lsa och v\u00e4lm\u00e5ende&quot; s\u00e4songen i januari med vitaminer och tr\u00e4ningsutrustning. Stora butiker firar tillbaka till skolan\/tillbaka till college genom att t\u00e4nka bortom skolmaterial och lyfta fram s\u00e4ngkl\u00e4der, sm\u00e5 apparater och f\u00e4rgglada k\u00f6ksartiklar som \u00e4r perfekta f\u00f6r nyutexaminerade med sin f\u00f6rsta plats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e4nk p\u00e5 din kundbas eller konsumenternas uppm\u00e4rksamhet du vill f\u00e5nga. Vilka \u00e5rstider och helgdagar kommer att resonera med dem? Penguin Random House firade till exempel internationella kvinnodagen med&nbsp;<a href=\"https:\/\/www.shopify.ca\/retail\/pop-up-shop-ideas-lessons-from-10-successful-shops-to-help-you-get-started\" target=\"_blank\" rel=\"noopener noreferrer\">en popup-bokhandel i London.<\/a> &quot;Like a Woman Bookshop&quot; f\u00e5ngade uppm\u00e4rksamheten hos politiskt och socialt medvetna Millennial- och Gen Z-konsumenter.<\/p>\n\n\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/u15gXfbdB8U?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=sv-SE&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Beh\u00f6ver lite <a href=\"https:\/\/medallionretail.com\/the-opportunities-and-how-to-dynamics-of-seasonal-retail-merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\">s\u00e4songsbetonad merchandisinginspiration<\/a>?<a id=\"social\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"merchandising-for-social-shares\">Merchandising f\u00f6r sociala aktier<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shoppare \u00e4r vana vid att dokumentera sina aktiviteter och det inkluderar deras detaljhandelsupplevelser. Det \u00e4r v\u00e4rt investeringen s\u00e5 att din butik ser lika bra ut p\u00e5 bilder som den g\u00f6r personligen.&nbsp;<a href=\"https:\/\/business.instagram.com\/getting-started\" target=\"_blank\" rel=\"noopener noreferrer\">200+ miljoner<\/a>&nbsp;Instagrammers bes\u00f6ker minst en f\u00f6retagsprofil dagligen, och <a href=\"https:\/\/gitnux.org\/instagram-shopping-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">70%<\/a> av konsumenterna s\u00e4ger att de uppt\u00e4cker nya produkter via Instagram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lek med djup och h\u00f6jd. T\u00e4nk p\u00e5 okonventionella s\u00e4tt att visa produkter. Ju mer relevant desto b\u00e4ttre, s\u00e5 n\u00e4r du designar dina sk\u00e4rmar, t\u00e4nk p\u00e5 n\u00e5gra av dessa okonventionella \u00e5rstider och helgdagar som n\u00e4mns ovan. Det h\u00e4r \u00e4r ett bra s\u00e4tt att gl\u00e4dja dina kunder och uppmuntra delning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sista,&nbsp;<a rel=\"noopener noreferrer\" href=\"https:\/\/blog.bindy.com\/sv\/5-retail-merchandising-trends-to-watch-out-for-in-2019\/\" target=\"_blank\">upplevelsem\u00e4ssig detaljhandel <\/a>\u00e4r en stor trend och kan kombineras med displayer som uppmuntrar social delning. L&#039;Occitane en Provence, till exempel, lanserade en flaggskeppsbutik som har &quot;ett socialt mediaomr\u00e5de med inbjudande gula cyklar framf\u00f6r en Provence-bakgrund f\u00f6r Instagrammable bilder som visas automatiskt i ett livevideofl\u00f6de.&quot;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r mer, se &quot;<a href=\"https:\/\/blog.bindy.com\/sv\/6-satt-att-anvanda-visuell-merchandising-for-att-skapa-sociala-delningar\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 s\u00e4tt att anv\u00e4nda visuell merchandising f\u00f6r att driva sociala andelar<\/a>.&quot;\u201d<a id=\"common\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"common-merchandising-mistakes\"><strong>Vanliga marknadsf\u00f6ringsmisstag<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I avsnittet ovan beskrev vi fokusomr\u00e5den f\u00f6r att maximera efterlevnaden av varuhandeln. Nedan markerar vi toppen <a href=\"https:\/\/blog.bindy.com\/sv\/10-merchandising-misstag-aterforsaljare-gor-som-forlorar-forsaljning\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 vanligaste marknadsf\u00f6ringsmisstagen<\/a> som kan h\u00e4mma din butiks engagemang och konvertering, och vad du kan g\u00f6ra \u00e5t dem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"poor-housekeeping\"><strong>D\u00e5lig st\u00e4dning <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Forskning av <a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/abs\/10.1002\/acp.3109\" target=\"_blank\" rel=\"noopener noreferrer\">Till\u00e4mpad kognitiv psykologi<\/a> h\u00e4vdar att \u00e4ven om vi inte \u00e4r medvetna om det, p\u00e5verkar det vi r\u00f6r n\u00e4r vi handlar vad vi k\u00f6per. Alla dina produkter och displayer ska alltid vara rena och tillg\u00e4ngliga. Ingen vill str\u00e4cka sig efter ett f\u00f6rem\u00e5l och komma iv\u00e4g med dammiga fingrar!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63354\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/dirty_3-images\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_3 images\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63354\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Om till\u00e4mpligt b\u00f6r hygieniska testare eller prover f\u00f6rses med en soptunna i n\u00e4rheten. Trasiga sk\u00e4rmar, utbr\u00e4nda lampor, fransiga mattor eller bleka skyltar \u00e4r alla avst\u00e4ngningar. Slutligen, se till att utbilda och delegera dagliga hush\u00e5llsuppgifter till alla dina anst\u00e4llda f\u00f6r att ditt exteri\u00f6r och f\u00f6rs\u00e4ljningsgolv ska se s\u00e5 bra ut som m\u00f6jligt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bad-lighting\"><strong>D\u00e5lig belysning<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e5lig belysning f\u00e5r din butik att se trist ut och produkten livl\u00f6s. \u00c4n v\u00e4rre, det kan avskr\u00e4cka kunder fr\u00e5n att ens g\u00e5 in i din butik eftersom det kan se os\u00e4kert eller smutsigt ut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Budget f\u00f6r adekvat belysning i hela butiken inklusive f\u00f6nster, in- och utg\u00e5ngar, displayer, f\u00f6rs\u00e4ljnings- eller restauranggolv, provrum eller badrum och till och med endast f\u00f6r anst\u00e4llda. Att uppm\u00e4rksamma sm\u00e5 saker som belysning i deras rasterum, bakrum och kontorsomr\u00e5den l\u00e5ter medarbetarna veta att du bryr dig och vill ge en inbjudande arbetsmilj\u00f6.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"11095\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/shutterstock_228389290\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_228389290\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290-1024x683.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-11095\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?resize=2000%2C1333&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Fotokredit: Shutterstock<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"traffic-flow-issues\"><strong>Trafikfl\u00f6desproblem<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kunder m\u00e5ste kunna r\u00f6ra sig genom din butik, bl\u00e4ddra i displayer och enkelt komma \u00e5t artiklar. Om en kund ville n\u00e5 en vara p\u00e5 en l\u00e4gre hylla men blockerades av fraktkartonger, kommer du sannolikt att f\u00f6rlora f\u00f6rs\u00e4ljningen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00f6r en genomg\u00e5ng av din butik efter den v\u00e4g du observerar de flesta kunder tar. Anv\u00e4nder du r\u00e4tt layout f\u00f6r att s\u00e4kerst\u00e4lla att kunderna g\u00e5r f\u00f6rbi funktioner och produkter med h\u00f6ga impulser? Kan v\u00e5rdgivare med barnvagnar eller kunder med mobilitetshj\u00e4lp smidigt navigera i din butik?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Om du uppt\u00e4cker att kunder ofta inte kommer till en display som inneh\u00e5ller f\u00f6rem\u00e5l med h\u00f6g marginal, skaka om din butik genom att flytta inventarier till olika v\u00e4ggar eller sektioner.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"distracting-signage\"><strong>Distraherande skyltar<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En skylt f\u00e5r aldrig vara s\u00e5 stor eller aggressiv att den stj\u00e4l uppm\u00e4rksamheten fr\u00e5n produkten! Som noterat ovan visade forskning fr\u00e5n Brigham Young University att sk\u00e4rmar med st\u00f6djande skyltar \u00f6vertr\u00e4ffade sk\u00e4rmar utan <a href=\"https:\/\/www.thebalancesmb.com\/what-is-a-retail-point-of-purchase-display-2890206\" target=\"_blank\" rel=\"noopener noreferrer\">av 20%, <\/a>&nbsp;s\u00e5 rabatt inte skyltar alla tillsammans heller. Se bara till att dina sk\u00e4rmar inte \u00e4r f\u00f6r upptagna, distraherande eller klibbiga.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&nbsp;&quot;En bra metod \u00e4r att anv\u00e4nda tecken som \u00e4r kortfattade, fetstilta och alla med samma rubriktypsnitt.&quot;&nbsp;&nbsp;<a href=\"https:\/\/blog.bindy.com\/sv\/5-aterforsaljarmisstag-som-dodar-din-forsaljning\/\" target=\"_blank\" rel=\"noopener noreferrer\">Francesca Nicasio<\/a>, detaljhandelsexpert<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Undvik handskrivna skyltar om du inte har en k\u00e4nsla f\u00f6r konst och kalligrafi, eftersom de f\u00e5r dig att se oprofessionell ut. En liten investering i professionell skyltning kan r\u00e4cka l\u00e5ngt f\u00f6r att presentera en sammanh\u00e5llen, v\u00e4lkomnande butiksmilj\u00f6.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00e5 samma s\u00e4tt g\u00f6r skadade skyltar som \u00e4r trasiga, m\u00e4rkta eller slitna att du ser oprofessionell ut och b\u00f6r tas ur rotationen. Se till att du har en budget f\u00f6r marknadsf\u00f6ring avsatt s\u00e5 att du kan f\u00f6rse dina sk\u00e4rmar med ers\u00e4ttare n\u00e4r det beh\u00f6vs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"confusing-displays\"><strong>F\u00f6rvirrande displayer<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Displayer ska ber\u00e4tta en historia med hj\u00e4lp av enkel marknadsf\u00f6ring, n\u00e5gra rekvisita och din produkt. <a href=\"https:\/\/merit-display.com\/retail-display-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">62%<\/a> av shoppare k\u00f6per impulsivt varor n\u00e4r de ser en tilltalande display. Om kunden inte kan f\u00f6rst\u00e5 sj\u00e4lva varan, ditt varum\u00e4rke eller tj\u00e4nsten som erbjuds \u2013 \u00e4r det inte effektivt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Omarbeta f\u00f6rvirrande displayer s\u00e5 att kunden enkelt kan l\u00e4sa skyltar och ta till sig displayens syfte utan sv\u00e5righet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cluttered-displays\"><strong>St\u00f6kiga sk\u00e4rmar<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En kaotisk hylla eller display \u00f6verv\u00e4ldigar kunden och kan f\u00e5 dem att helt enkelt g\u00e5 iv\u00e4g. Mindre kan verkligen bli mer! Fokusera p\u00e5 att markera ett enstaka f\u00f6rem\u00e5l eller n\u00e5gra relaterade f\u00f6rem\u00e5l tillsammans f\u00f6r att kommunicera ett specifikt tema eller ber\u00e4ttelse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dessutom, hur mycket utrymme du tilldelar en produkt kan subliminalt kommunicera dess v\u00e4rde. Exempel: lyxprodukter placeras ofta p\u00e5 ett enda visningsbord eller i ett eget fodral, vilket ger dem en upph\u00f6jd luft. D\u00e4remot dumpas fyndvaror ofta i papperskorgar som kunderna m\u00e5ste l\u00e4gga tid p\u00e5 att sortera igenom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tilldela tillr\u00e4ckligt med utrymme och belysning f\u00f6r var och en av dina produkter f\u00f6r att hj\u00e4lpa den att lyckas. F\u00f6r varor med h\u00f6g marginal, se till att de \u00e4r placerade framf\u00f6r och i mitten av butiken eller i \u00f6gonh\u00f6jd p\u00e5 hyllor med ett gener\u00f6st utrymme mellan varorna.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"11030\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/shutterstock_260408186\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_260408186\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo Credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186-1024x683.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-11030\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=2000%2C1333&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Fotokredit: Shutterstock<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hidden-products\"><strong>Dolda produkter<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Om en kund kommer in i din butik och inte kan hitta det de letar efter \u00e4r chansen stor att du har f\u00f6rlorat en f\u00f6rs\u00e4ljning. Med den \u00f6kande anv\u00e4ndningen av onlineshopping \u2013 d\u00e4r en kund kan s\u00f6ka efter exakt vad de vill ha och f\u00e5 det levererat snabbt \u2013 m\u00e5ste \u00e5terf\u00f6rs\u00e4ljare se till att shoppingupplevelsen i butik \u00e4r snabb <em>och<\/em> sm\u00e4rtfri!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En kund ska inte beh\u00f6va gissa var produkterna finns. Se alltid till att dina produkter \u00e4r organiserade efter den kategori, som f\u00e4rg, storlek eller stil som \u00e4r den mest uppenbara. Funktionsgrupperingar b\u00f6r vara naturliga och alla korsreklamf\u00f6rem\u00e5l b\u00f6r ha ett uppenbart samband.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"neglected-uninspired-displays\"><strong>F\u00f6rsummade\/oinspirerade displayer<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Om du inte \u00e4ndrar en sk\u00e4rm tillr\u00e4ckligt ofta eller anv\u00e4nder samma gamla marknadsf\u00f6ringstaktik kommer kunderna f\u00e5 eller inga incitament att g\u00e5 in i din butik. Efter en specifik f\u00f6rs\u00e4ljning eller s\u00e4song byt ut skyltar direkt. Anv\u00e4nd plattformar som Instagram, Pinterest eller v\u00e5r artikel <a href=\"https:\/\/blog.bindy.com\/sv\/6-satt-att-anvanda-visuell-merchandising-for-att-skapa-sociala-delningar\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hur man anv\u00e4nder Visual Merchandising f\u00f6r att driva sociala andelar<\/a> f\u00f6r att f\u00e5 inspiration. Var inte r\u00e4dd f\u00f6r att vara okonventionell!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&quot;F\u00f6rlita dig p\u00e5 modul\u00e4ra delar som upph\u00e4ngda displayer f\u00f6r att utnyttja utrymmet fullt ut - dra blickarna uppifr\u00e5n och ner - eller displaystativ med variabel h\u00f6jd f\u00f6r att skapa mer visuellt intresse.&quot; \u2013 Amit Adler, Vice President of Sales p\u00e5&nbsp;<a href=\"https:\/\/www.udizine.com\/shop-by-system\/cable-system\/?SID=9bkokop7lbhrn8qskg72eldgm5\" target=\"_blank\" rel=\"noopener noreferrer\">UDIZINE<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Slutligen, h\u00e5ll koll p\u00e5 niv\u00e5erna av kundengagemang varje ny sk\u00e4rm lockar. Detta kan hj\u00e4lpa dig att peka i r\u00e4tt riktning f\u00f6r att upprepade g\u00e5nger f\u00e5nga uppm\u00e4rksamheten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"poor-customer-service\"><strong>D\u00e5lig kundservice<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"459\" data-attachment-id=\"62483\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/retail-merchandising-the-definitive-guide\/shutterstock_1028171632-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?fit=1920%2C1259&amp;ssl=1\" data-orig-size=\"1920,1259\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_1028171632-1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?fit=700%2C459&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?resize=700%2C459&#038;ssl=1\" alt=\"\" class=\"wp-image-62483\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?resize=1024%2C671&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?resize=768%2C504&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?resize=1536%2C1007&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?resize=1200%2C787&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?resize=700%2C459&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?resize=610%2C400&amp;ssl=1 610w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/03\/shutterstock_1028171632-1.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e4r anst\u00e4llda \u00e4r of\u00f6rsk\u00e4mda, sarkastiska eller inte kunniga, oavsett hur bra din butik ser ut, kommer din f\u00f6rs\u00e4ljning att p\u00e5verkas negativt. Efter tv\u00e5 d\u00e5liga upplevelser, <a href=\"https:\/\/www.visioncritical.com\/blog\/customer-loyalty-stats\" target=\"_blank\" rel=\"noopener noreferrer\">42%<\/a> av kunder kommer att sluta handla med ett varum\u00e4rke. Observera under din revision och genomf\u00f6r regelbundna kontaktpunkter med ditt team f\u00f6r att s\u00e4kerst\u00e4lla att servicestandarder uppfylls.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Varje kund ska h\u00e4lsas v\u00e4lkommen n\u00e4r de g\u00e5r in i din butik. Anst\u00e4llda ska vara ute p\u00e5 f\u00f6rs\u00e4ljningsgolvet \u00f6ppna f\u00f6r kundinteraktion och inte g\u00f6mma sig bakom kassan. N\u00e4r god kundservice tillhandah\u00e5lls, <a href=\"https:\/\/www.123formbuilder.com\/blog\/customer-service-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">81%<\/a> av kunderna \u00e4r mer ben\u00e4gna att k\u00f6pa i butik. Att bedriva f\u00f6rs\u00e4ljning, samla in kundinformation och dina returprocesser ska vara str\u00f6mlinjeformade och enkelt f\u00f6r kunden.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"neglected-checkout-area\"><strong>F\u00f6rsummat kassaomr\u00e5de<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e4r en kund \u00e4r redo att g\u00f6ra ett k\u00f6p har de redan tagit det f\u00f6rsta steget: att fatta beslutet att k\u00f6pa fr\u00e5n dig! Se till att ditt kassaomr\u00e5de \u00e4r maximerat f\u00f6r att locka kunden till ytterligare k\u00f6p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anv\u00e4nd v\u00e4ggen bakom kassan f\u00f6r att dubbel representera h\u00f6gmarginal, nya eller b\u00e4sts\u00e4ljande produkter. Som n\u00e4mnts ovan \u00e4r kassan ocks\u00e5 ett utm\u00e4rkt tillf\u00e4lle att s\u00e4lja till\u00e4ggs- eller l\u00e5gprisimpulsartiklar s\u00e5 se till att ha ett omr\u00e5de f\u00f6r ett litet urval av dessa. Du vill dock inte ge f\u00f6r m\u00e5nga valm\u00f6jligheter och \u00f6verv\u00e4ldiga kunden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Slutligen, oavsett om du \u00e4r en stor \u00e5terf\u00f6rs\u00e4ljare eller ett litet till medelstort f\u00f6retag, l\u00e5t inte en kund som checkar ut f\u00e5 ett d\u00e5ligt intryck av en r\u00f6rig kontantinpackning. Se till att personalen inte l\u00e4mnar mat, dryck eller personliga f\u00f6rem\u00e5l i sikte, och att alla icke-till\u00e4mpliga pappersarbete \u00e4r utom synh\u00e5ll.<a id=\"unsuccessful\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-to-do-about-unsuccessful-merchandising-campaigns\"><strong>Vad du ska g\u00f6ra om misslyckade marknadsf\u00f6ringskampanjer<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6retag brukar spendera <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-budget-percentage\" target=\"_blank\" rel=\"noreferrer noopener\">13.6%<\/a> av deras totala budget p\u00e5 marknadsf\u00f6ring och reklamkampanjer. S\u00e5 det \u00e4r inte f\u00f6rv\u00e5nande att n\u00e4r en kampanj floppar finns det en hel del frustration. Att svara p\u00e5 en misslyckad kampanj med en &quot;post mortem&quot; \u00e4r ett bra s\u00e4tt att undvika att upprepa samma misstag.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&quot;Det st\u00f6rsta misstaget du kan g\u00f6ra \u00e4r att inte l\u00e4ra dig av dina misslyckanden. Om du inte g\u00f6r det \u00e4r du d\u00f6md att upprepa dem. Till viss del \u00e4r varje kampanj ett stort experiment och det djupare m\u00e5let, oavsett om det \u00e4r framg\u00e5ngsrikt eller inte, b\u00f6r vara att f\u00e5 insikter och f\u00f6rb\u00e4ttra din marknadsf\u00f6ring f\u00f6r din n\u00e4sta kampanj.\u201d \u2013 <a href=\"https:\/\/blog.bindy.com\/sv\/5-tips-for-att-hantera-misslyckade-detaljhandelsprogram\/\" target=\"_blank\" rel=\"noopener noreferrer\">David Hoos, marknadschef<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e5let \u00e4r inte att skylla p\u00e5, utan att lokalisera fel och f\u00e5 insikt. F\u00f6r att g\u00f6ra detta, st\u00e4ll fr\u00e5gor om kampanjen som:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vilka aspekter fungerade bra?<\/li>\n\n\n\n<li>Vad fungerade inte bra?<\/li>\n\n\n\n<li>Vad var syftet med denna kampanj?<\/li>\n\n\n\n<li>Gjorde kampanjen i tid?<\/li>\n\n\n\n<li>Blev kampanjen helt genomf\u00f6rd?<\/li>\n\n\n\n<li>Fanns s\u00e4songsbetonade produkter med i kampanjer i lager i \u00f6verfl\u00f6d?<\/li>\n\n\n\n<li>Vilka sv\u00e5righeter st\u00f6tte du p\u00e5 med att planera eller genomf\u00f6ra programmet?<\/li>\n\n\n\n<li>Vilka saker kan vi g\u00f6ra b\u00e4ttre n\u00e4sta g\u00e5ng?<\/li>\n\n\n\n<li>Vilken feedback fick du fr\u00e5n kunder?<\/li>\n\n\n\n<li>Vilka saker gick inte enligt plan?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e4r du har samlat in all din data, sammanfatta och ta en titt p\u00e5 nyckelfr\u00e5gor och kommunicera dem till alla investerade ledarskap s\u00e5 att du kan ta det du l\u00e4rt dig till n\u00e4sta kampanj.<a id=\"sample\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"merchandising-sample-checklists\"><strong>Merchandising: Exempel p\u00e5 checklistor&nbsp;<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png\" alt=\"cropped-compliantia-3-device-mockup-fnl-transparent-bg-1.png\" class=\"wp-image-6252\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vill du b\u00f6rja granska dina butiker f\u00f6r att se efterlevnad av varuhandeln idag? Anv\u00e4nd en av v\u00e5ra exempelchecklistor nedan och s\u00e4tt ribban f\u00f6r prestanda. \u00d6verv\u00e4g ocks\u00e5 att adoptera <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bindy<\/a>; 92% av v\u00e5ra kunder rapporterar f\u00f6rb\u00e4ttrat utf\u00f6rande av produktprogram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De\u00a0<a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">programvara<\/a>\u00a0eller tj\u00e4nst du anv\u00e4nder ska kunna ber\u00e4tta exakt vem som har och inte har gjort revisioner och var, tillhandah\u00e5lla detaljerade rapporter, tidsst\u00e4mplar och foton f\u00f6r att s\u00e4kerst\u00e4lla att varuhandeln utf\u00f6rs korrekt, i tid och fullst\u00e4ndigt i alla dina butiker<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Vem \u00e4r den h\u00e4r guiden till f\u00f6r? Denna definitiva guide till detaljhandelsvaruhandel \u00e4r f\u00f6r \u00e5terf\u00f6rs\u00e4ljare med flera enheter i branscher som apotek, spa, kliniker, telekommunikation, m\u00f6bler, sparsamhet och snabbservice\/snabb-casual restauranger. Den h\u00e4r guiden hj\u00e4lper ocks\u00e5 tillverkare eller distribut\u00f6rer av konsumentf\u00f6rpackade varor. Inom detaljhandeln g\u00e4ller &quot;varuexponering&quot; ett brett spektrum av organisatoriska aktiviteter: produktdesign, displaydesign, produkt ... <a href=\"https:\/\/blog.bindy.com\/sv\/retail-merchandising-the-definitive-guide\/\" class=\"more-link\">Forts\u00e4tt l\u00e4sa <span class=\"screen-reader-text\">Retail Merchandising \u2013 Den definitiva guiden<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":57273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[677173885,39920987,430450308,677173909,3214679],"class_list":["post-6350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-merchandising-compliance","tag-merchandising-execution","tag-merchandising-guide","tag-retail-merchandising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Merchandising - The Definitive Guide<\/title>\n<meta name=\"description\" content=\"This definitive guide to retail merchandising is for retailers to refresh, execute, and validate merchandising programs across all locations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/sv\/detaljhandelsvaruhandel-den-definitiva-guiden\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Merchandising - The Definitive Guide\" \/>\n<meta property=\"og:description\" content=\"This definitive guide to retail merchandising is for retailers to refresh, execute, and validate merchandising programs across all locations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/sv\/detaljhandelsvaruhandel-den-definitiva-guiden\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:16:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-28T19:53:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?_t=1732823603\" \/>\n\t<meta property=\"og:image:width\" content=\"1166\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/retail-merchandising-the-definitive-guide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/retail-merchandising-the-definitive-guide\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"Retail Merchandising &#8211; 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