{"id":6131,"date":"2021-10-26T15:16:04","date_gmt":"2021-10-26T20:16:04","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6131"},"modified":"2024-09-04T15:46:17","modified_gmt":"2024-09-04T19:46:17","slug":"forbattra-tillgangligheten-hur-aterforsaljare-kan-forbattra-online-och-offlineatkomst-for-kunder","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/improving-accessibility-how-retailers-can-improve-online-and-offline-access-for-customers\/","title":{"rendered":"F\u00f6rb\u00e4ttra tillg\u00e4ngligheten: Hur \u00e5terf\u00f6rs\u00e4ljare kan f\u00f6rb\u00e4ttra online- och offline\u00e5tkomst f\u00f6r kunder"},"content":{"rendered":"

En livsmedelsbutik anklagades f\u00f6r att ha misslyckats med att h\u00e5lla en tillg\u00e4nglig kassabana \u00f6ppen. Ett kaf\u00e9 fick b\u00f6ter f\u00f6r att inte ha haft fritt utrymme p\u00e5 transaktionsdisken. En restaurang, bar och antikaff\u00e4r, alla anklagades f\u00f6r att ha v\u00e4grat att sl\u00e4ppa in ett tj\u00e4nstedjur. Det \u00e4r bara en handfull butiker som nyligen gjort upp med det amerikanska justitiedepartementet f\u00f6r att inte f\u00f6lja riktlinjerna f\u00f6r Americans with Disabilities Act (ADA).<\/p>\n\n\n\n

Det \u00e4r inte bara sm\u00e5 \u00e5terf\u00f6rs\u00e4ljare heller. Kaf\u00e9et \u00e4r en del av ett enormt internationellt f\u00f6retag medan livsmedelsaff\u00e4ren har mer \u00e4n 400 platser. \u00c5terf\u00f6rs\u00e4ljare st\u00e5r i allt st\u00f6rre utstr\u00e4ckning inf\u00f6r r\u00e4tteg\u00e5ngar relaterade till ADA-efterlevnad och inte bara f\u00f6r fysiska platser.<\/p>\n\n\n\n

Vilken f\u00f6retagare som helst skulle viljat f\u00f6r att undvika b\u00f6ter och d\u00e5lig publicitet. Men ta ett steg tillbaka en minut och \u00f6verv\u00e4g den andra sidan av myntet: I en bransch d\u00e4r sn\u00e4va marginaler kan betyda skillnaden i \u00f6verlevnad, b\u00e4ttre tj\u00e4na de uppskattade <\/span>70 miljoner amerikaner med funktionshinder<\/a> \u00e4r bra aff\u00e4rsm\u00e4ssigt. Det kan ocks\u00e5 hj\u00e4lpa till att framtidss\u00e4kra verksamheten; \u00e5r 2030 kommer 71,5 miljoner Baby Boomers att vara \u00f6ver 65, vilket medf\u00f6r ytterligare behov f\u00f6r att tillgodose \u00e5ldersrelaterade tillst\u00e5nd.<\/span><\/p>\n\n\n\n

Att f\u00f6rb\u00e4ttra st\u00f6det f\u00f6r kunder med funktionshinder \u00e4r inte n\u00e5got att ta itu med motvilligt \u2013 utan med en id\u00e9 om en sann win-win.<\/p>\n\n\n\n

Boende i butik<\/strong><\/h2>\n\n\n\n

ADA-kraven f\u00f6r den fysiska butiksplatsen \u00e4r omfattande, fr\u00e5n parkeringsplats till kassadisk. Detta checklista f\u00f6r tillg\u00e4nglighet<\/a> ger en bra \u00f6versikt \u00f6ver vad som beh\u00f6vs p\u00e5 en fysisk plats.<\/p>\n\n\n\n

Med dessa grunder p\u00e5 plats, \u00f6verv\u00e4g hur det kan gynna andra shoppare att leverera en fantastisk upplevelse f\u00f6r kunder med funktionshinder.<\/p>\n\n\n\n

Att se till att omkl\u00e4dningsrum kan rymma en rullstol inneb\u00e4r att alla shoppare drar nytta av det extra utrymmet.<\/a> Att flytta tyngre f\u00f6rem\u00e5l till l\u00e4gre hyllor kan hj\u00e4lpa mycket fler shoppare \u00e4n bara de med r\u00f6relseproblem.<\/p>\n\n\n\n

\n

Rimliga boenden f\u00f6r kunder med funktionsneds\u00e4ttning \u00e4r bara bra kundservice.<\/p>\n<\/blockquote>\n\n\n\n

En vanlig parkeringsrevision<\/a> kan avsl\u00f6ja om det finns hinder l\u00e4ngs den tillg\u00e4ngliga str\u00e4ckan, eller om stora sprickor eller upph\u00f6jda omr\u00e5den skulle hindra framkomligheten. \u00c4ven om det \u00e4r n\u00f6dv\u00e4ndigt f\u00f6r ADA-efterlevnad, kan denna typ av regelbunden kontroll s\u00e4kerst\u00e4lla att \u00e5tkomsten till butiken \u00e4r s\u00e4ker och ger r\u00e4tt f\u00f6rsta intryck f\u00f6r alla kunder.<\/p>\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n

En person med synneds\u00e4ttning kan beh\u00f6va en expedit som l\u00e4ser en etikett f\u00f6r dem, precis som en mamma som br\u00e5kar med tv\u00e5 sm\u00e5barn kan beh\u00f6va hj\u00e4lp med att b\u00e4ra paket till sin bil. Det \u00e4r att leverera p\u00e5 personlig upplevelse<\/a> f\u00f6r b\u00e5da.<\/p>\n\n\n\n

Bygg en f\u00f6rst\u00e5else f\u00f6r att betj\u00e4na kunder med funktionshinder dina kundservicestandarder<\/a>. US Department of Agriculture publicerade en riktlinje<\/a> att hj\u00e4lpa sin personal att b\u00e4ttre m\u00f6ta behoven hos kunder med specifika funktionshinder.<\/p>\n\n\n\n

Samtidigt som du bygger en solid k\u00e4rna av kundtj\u00e4nstexperter, se till att varje anst\u00e4lld k\u00e4nner till reglerna f\u00f6r tj\u00e4nstedjur<\/a>, eftersom det nyligen har varit ett omr\u00e5de med \u00f6kad efterlevnad.<\/p>\n\n\n\n

Online f\u00f6rb\u00e4ttringar<\/strong><\/h2>\n\n\n\n

\u00c4ven om den fysiska milj\u00f6n kan medf\u00f6ra kostsamma f\u00f6r\u00e4ndringar om ombyggnad beh\u00f6vs, kan den ocks\u00e5 vara n\u00e5got l\u00e4ttare att f\u00f6rst\u00e5. ADA-efterlevnad \u00e4r specifik f\u00f6r m\u00e4tbara anpassningar. Internet \u2013 ett allt viktigare omr\u00e5de f\u00f6r \u00e5terf\u00f6rs\u00e4ljare \u2013 \u00e4r mindre tydligt.<\/p>\n\n\n\n

Vad som \u00e4r s\u00e4kert \u00e4r \u00f6kningen av r\u00e4ttstvister. De National Retail Federation<\/a> rapporterade 2018 att antalet webbplatsrelaterade ADA-processer var "skyh\u00f6ga". I augusti 2018, Apple st\u00e4mdes<\/a> f\u00f6r sin hemsida. St\u00e4mningen h\u00e4vdade att Apples webbplats inte var helt tillg\u00e4nglig f\u00f6r synskadade konsumenter.<\/p>\n\n\n\n

NRF noterar att ADA f\u00f6rst antogs l\u00e5ngt f\u00f6re internet. Under \u00e5ren sedan en rad ibland motstridiga federala domstolsbeslut har f\u00f6rs\u00f6kt till\u00e4mpa ADA-riktlinjerna p\u00e5 internet. The Worldwide Web Consortium (W3C), webbens styrande organ, utvecklade sin egna riktlinjer<\/a> f\u00f6r grundl\u00e4ggande webbtillg\u00e4nglighet. Dessa riktlinjer omfattar allt fr\u00e5n design och f\u00e4rganv\u00e4ndning till ordval av rubriker och l\u00e4nktext.<\/p>\n\n\n\n

I huvudsak ska internetsidan vara tillg\u00e4nglig f\u00f6r alla anv\u00e4ndare, oavsett om de har syn- eller h\u00f6rselneds\u00e4ttningar eller anv\u00e4nder r\u00f6st f\u00f6r att navigera. Anv\u00e4nd korrekt kontrast i f\u00e4rger och textbeskrivningar av bilder och videor, till exempel. CAPTCHA-fraser \u2013 utformade f\u00f6r att blockera spammare \u2013 kan hindra personer med synneds\u00e4ttning, om inget ljudalternativ finns tillg\u00e4ngligt. L\u00e4nktexten b\u00f6r vara specifik om vart den tar anv\u00e4ndaren.<\/p>\n\n\n\n

Precis som f\u00f6rb\u00e4ttringarna i butik kan gynna alla shoppare, \u00e4r dessa tillg\u00e4nglighetsprinciper<\/a> \u00e4r delar av bra webbdesign \u2013 och kan f\u00f6rb\u00e4ttra onlineupplevelsen f\u00f6r alla.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Slutsats <\/strong><\/h2>\n\n\n\n

Kom ih\u00e5g att ungef\u00e4r var sj\u00e4tte kund som g\u00e5r in i en butik kan dra nytta av n\u00e5gon typ av fysisk eller mental boende. Det \u00e4r en enorm publik att ignorera. Och en stor m\u00f6jlighet att \u00f6verv\u00e4ga. Att f\u00f6rb\u00e4ttra den digitala och fysiska upplevelsen f\u00f6r dessa shoppare kan dock ge f\u00f6rdelar f\u00f6r b\u00e5de butiker och kunder.<\/p>\n\n\n\n

Om f\u00f6rfattaren:<\/p>\n\n\n

\n
\"RM-NLReyhle_Headshot_2019<\/figure>\n<\/div>\n\n\n

Nicole Leinbach Reyhle \u00e4r grundare av Retailminded<\/a> och a publicerad f\u00f6rfattare<\/a>. Hon \u00e4r en frekvent bidragsgivare till The Today Show, Forbes och otaliga B2B-publikationer. Reyhle \u00e4r talesman f\u00f6r American Express Small Business Saturday och skriver regelbundet som en tankeledare f\u00f6r detaljhandeln f\u00f6r olika branschresurser.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

En livsmedelsbutik anklagades f\u00f6r att ha misslyckats med att h\u00e5lla en tillg\u00e4nglig kassabana \u00f6ppen. Ett kaf\u00e9 fick b\u00f6ter f\u00f6r att inte ha haft fritt utrymme p\u00e5 transaktionsdisken. En restaurang, bar och antikaff\u00e4r, alla anklagades f\u00f6r att ha v\u00e4grat att sl\u00e4ppa in ett tj\u00e4nstedjur. Det \u00e4r bara en handfull butiksst\u00e4llen som nyligen slog sig ner... Forts\u00e4tt l\u00e4sa F\u00f6rb\u00e4ttra tillg\u00e4ngligheten: Hur \u00e5terf\u00f6rs\u00e4ljare kan f\u00f6rb\u00e4ttra online- och offline\u00e5tkomst f\u00f6r kunder<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":6186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005,677174195],"tags":[677173905,88195,567606362,544636766],"class_list":["post-6131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-accessibility","tag-ada-compliance","tag-customer-experience","tag-disabilities-compliance","tag-store-accessibility"],"yoast_head":"\nImproving 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