{"id":60565,"date":"2021-06-15T09:29:00","date_gmt":"2021-06-15T13:29:00","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=60565"},"modified":"2024-08-30T08:54:48","modified_gmt":"2024-08-30T12:54:48","slug":"en-gastfrihetsmastarklass","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/a-hospitality-masterclass\/","title":{"rendered":"en Hospitality Masterclass fr\u00e5n en Gyro Take-Out"},"content":{"rendered":"

Jag bor i centrum av Torontos Greektown-kvarter. P\u00e5 ett st\u00e4lle som det h\u00e4r skulle man kunna tro att jag kunde hitta en bra gyro. L\u00e5t mig f\u00f6rs\u00e4kra dig, Alexandros <\/a>g\u00f6r inte besviken i detta avseende. Gyrot \u00e4r m\u00f6rt, saftigt och perfekt vitl\u00f6kigt. <\/p>\n\n\n\n

Men det jag \u00e4lskar b\u00e4st med Alexandros \u00e4r k\u00e4nslan av att f\u00e5 en masterclass i g\u00e4stfrihet med ett gyro vid sidan av. L\u00e5t mig f\u00f6rklara.   <\/p>\n\n\n\n

Inom detaljhandeln och bes\u00f6ksn\u00e4ringen sl\u00e4nger vi mycket jargong. Vi pratar om \u201dkundupplevelsen\u201d och \u201dkundresan\u201d. Vi pratar om "sannolikhet att rekommendera" och "upplevelsem\u00e4ssig detaljhandel". Det \u00e4r inget fel med det, men som med alla jargonger och branschtermer, blir vi ibland l\u00f6sryckta fr\u00e5n essensen av det vi g\u00f6r, sj\u00e4lva anledningen till att vi g\u00f6r det \u00f6verhuvudtaget.   <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

N\u00e4r du l\u00e4mnar Alexandros m\u00f6ts du av ett enkelt inramat meddelande och ett foto. Ett meddelande som helt enkelt \u00e4r personligt, tacksamt och ansvarsfullt. Jag kallar detta en m\u00e4starklass i g\u00e4stfrihet. <\/p>\n\n\n\n

\n

Den h\u00e4r butiks\u00e4garen s\u00e4ger till mig, "Det h\u00e4r \u00e4r vem jag \u00e4r, jag \u00e4r tacksam f\u00f6r att du \u00e4r h\u00e4r, och jag st\u00e5r fast vid detta". Ingen jargong, slogan eller "analytiker talar" kan om\u00f6jligen r\u00f6ra detta.   <\/strong><\/p>\n<\/blockquote>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Skala men f\u00f6rbli fokuserad p\u00e5 butiks\u00e4gande<\/h2>\n\n\n\n

Det \u00e4r l\u00e4tt att anta att detta inte kan skalas. Det kan det, med de resurser du redan har. De kallas franchisetagare. <\/p>\n\n\n\n

N\u00e4r du g\u00e5r in i en Starbucks, en UPS Store eller en 7-Eleven, g\u00e5r du in p\u00e5 n\u00e5gons verksamhetsst\u00e4lle, en f\u00f6retags\u00e4gare som annars kallas en franchisetagare. M\u00e5nga franchisetagare \u00e4ger bara en eller tv\u00e5 butiker. De arbetar h\u00e5rt och \u00e4r ofta djupt involverade i verksamheten och samh\u00e4llet. De \u00e4r \u00e4gare, precis som Alexandros och de st\u00e5r f\u00f6r produkten eller tj\u00e4nsten de erbjuder.  <\/p>\n\n\n\n

\n

Du kan skala den h\u00e4r modellen, du beh\u00f6ver bara s\u00e4tta \u00e4gare, franchisetagare och ledning i centrum f\u00f6r modellen. <\/p>\n<\/blockquote>\n\n\n\n

L\u00e5t oss komma ih\u00e5g det framg\u00e5ng inom detaljhandel och g\u00e4stfrihet b\u00f6rjar med en genuin \u00f6nskan att betj\u00e4na kunder och g\u00e4ster, med vederb\u00f6rlig tacksamhet och ansvarstagande. <\/strong>Det \u00e4r det som lockar kunder och driver \u00e5terkommande aff\u00e4rer.   <\/p>\n\n\n\n

\n

Om du har bra butikschefer och engagerade \u00e4gare, m\u00e4nniskor som v\u00e5gar st\u00e4lla upp sig, personer som tar personligt ansvar f\u00f6r produkten eller tj\u00e4nsten de erbjuder, har du inte, och kommer aldrig att ha, problem med att hitta kunder. <\/p>\n<\/blockquote>\n\n\n\n

Nu m\u00e5ste du prova den d\u00e4r gyron.<\/p>\n\n\n\n

Fabien Tiburce
VD, Bindy<\/p><\/blockquote><\/figure>","protected":false},"excerpt":{"rendered":"

Jag bor i centrum av Torontos Greektown-kvarter. P\u00e5 ett s\u00e5nt h\u00e4r st\u00e4lle skulle man kunna tro att jag kunde hitta en bra gyro. L\u00e5t mig f\u00f6rs\u00e4kra er, Alexandros g\u00f6r inte besviken i detta avseende. Gyrot \u00e4r m\u00f6rt, saftigt och perfekt vitl\u00f6kigt. Men det jag \u00e4lskar b\u00e4st med Alexandros \u00e4r k\u00e4nslan av att f\u00e5 en... Forts\u00e4tt l\u00e4sa en Hospitality Masterclass fr\u00e5n en Gyro Take-Out<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174251],"tags":[88195],"class_list":["post-60565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov","tag-customer-experience"],"yoast_head":"\na Hospitality Masterclass From a Gyro Take-Out<\/title>\n<meta name=\"description\" content=\"Accountability and commitment trump jargon and slogans. 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