{"id":60213,"date":"2023-05-17T11:30:40","date_gmt":"2023-05-17T15:30:40","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=60213"},"modified":"2024-11-20T11:11:37","modified_gmt":"2024-11-20T16:11:37","slug":"fordelarna-med-videor-for-webbplatsbesok","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/benefits-of-videos-for-site-visits\/","title":{"rendered":"5 f\u00f6rdelar med att anv\u00e4nda videor f\u00f6r detaljhandelsrevisioner"},"content":{"rendered":"

Om ett foto \u00e4r v\u00e4rt mer \u00e4n tusen ord, kan en video vara ov\u00e4rderlig?<\/p>\n\n\n\n

Ut\u00f6ver memen och kattvideorna, \u00e4ven ut\u00f6ver de hj\u00e4lpsamma "g\u00f6r det sj\u00e4lv"-videor om hemreparationer som finns p\u00e5 YouTube, ger videor ett seri\u00f6st v\u00e4rde f\u00f6r konsumenter och f\u00f6retag. Detta \u00e4r knappast n\u00e5gon nyhet. Videor \u00e4r redan en av de mest konsumerade formerna av media. Videor \u00e4r den fr\u00e4msta informationsk\u00e4llan f\u00f6r 66% m\u00e4nniskor<\/a>, och i genomsnitt tittar en person 17 timmar online videoinneh\u00e5ll per vecka<\/a>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

I den h\u00e4r artikeln utforskar vi f\u00f6rdelarna med att anv\u00e4nda videor i detaljhandels- och hotellrevisioner f\u00f6r att driva genomf\u00f6randet av program och standarder p\u00e5 varje plats, varje g\u00e5ng.<\/p>\n\n\n\n

1. Videor Visa sammanhanget<\/h2>\n\n\n\n

Eftersom videor kombinerar ljud, text och r\u00f6relse, ger de mer sammanhang och en mer komplett bild av dina webbplatser och faciliteter \u00e4n bara bilder.<\/p>\n\n\n\n

Ta merchandising till exempel. N\u00e4r butiker utf\u00f6r reklampresentationer p\u00e5 r\u00e4tt s\u00e4tt ser man till f\u00f6rs\u00e4ljningen \u00f6ka med upp till 193%<\/a>. Videor ger en \u00f6verl\u00e4gsen bekr\u00e4ftelse p\u00e5 att sk\u00e4rmar och skyltar st\u00e4lls in enligt planen, i f\u00f6rh\u00e5llande till varandra och i det exakta sammanhanget f\u00f6r varje f\u00f6rs\u00e4ljningsst\u00e4lle.<\/p>\n\n\n\n

Videor visar program i aktion, i samband med varje webbplats.<\/p>\n\n\n\n

2. Videor f\u00e5ngar kundupplevelsen<\/h2>\n\n\n\n

Videon tar perspektivet av personen som st\u00e5r d\u00e4r. Det \u00e4r en effektiv proxy f\u00f6r kundupplevelsen. Till exempel kan en 20-sekunders video visa vad en kund ser n\u00e4r de g\u00e5r in i butiken och ge dig en god uppfattning om deras f\u00f6rsta intryck \u00e4ven om du inte har varit i butiken.<\/p>\n\n\n\n

Om du tittar p\u00e5 en 90 sekunder l\u00e5ng video som laddats upp av butiks- eller distriktschefen, vilka \u00e4r dina intryck? Blir du kvar och t\u00e4nker \u201dDet h\u00e4r \u00e4r en v\u00e4lsk\u00f6tt butik. Produkterna \u00e4r d\u00e4r de ska vara, displayerna ser bra ut och associerade \u00e4r synliga\u201d eller t\u00e4nker du \u201cVilken r\u00f6ra! Var \u00e4r medarbetarna och varf\u00f6r visas inte v\u00e5r nya produktkampanj?\u201d.<\/p>\n\n\n\n

Med videor kan du se om kunderna h\u00e4lsas v\u00e4lkomna och aktivt engageras med s\u00e4ljarna. Du kan se blixten och h\u00f6ra musiken (\u00e4r det f\u00f6r h\u00f6gt?). Detta ger kundcentrerade bevis p\u00e5 hur butiken fungerar fr\u00e5n m\u00e4nniskor till processer. <\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Enligt Konversation<\/a>, 86% kunder skulle betala mer f\u00f6r en b\u00e4ttre kundupplevelse. Medan 73% av kunder blir lojala mot ett f\u00f6retag baserat p\u00e5 v\u00e4nlig personal och bra service. Genom att se till att r\u00e4tt personer finns p\u00e5 r\u00e4tt st\u00e4llen i dina butiker kan du f\u00f6rb\u00e4ttra den \u00f6vergripande kundupplevelsen.<\/p>\n\n\n\n

<\/p>\n\n\n\n

3. De flesta m\u00e4nniskor \u00e4r visuella<\/h2>\n\n\n\n

Med forskning som visar att n\u00e4stan 90%<\/a> av informationen som \u00f6verf\u00f6rs till den m\u00e4nskliga hj\u00e4rnan \u00e4r visuell, \u00e4r det inte f\u00f6rv\u00e5nande att m\u00e4nniskor tenderar att vara mer lyh\u00f6rda f\u00f6r videor. Inte bara \u00e4r m\u00e4nniskor mer lyh\u00f6rda n\u00e4r det kommer till videor, de beh\u00e5ller ocks\u00e5 95% av ett videomeddelande<\/a> j\u00e4mf\u00f6rt med 10% vid textl\u00e4sning.<\/p>\n\n\n\n

Videor \u00e4r kanske det medium som mest liknar den sinnesupplevelse vi upplever n\u00e4r vi \u00e4r p\u00e5 plats, vad g\u00e4ller syn, r\u00f6relse, ljud och andra sinnesupplevelser. Videor k\u00e4nns naturliga eftersom de \u00e4r det.<\/p>\n\n\n

\n
\"\"<\/a>
F\u00f6rdelar med videor f\u00f6r webbplatsbes\u00f6k<\/figcaption><\/figure>\n<\/div>\n\n\n

4. Videor sparar restid och kostnader f\u00f6r huvudkontoret<\/h2>\n\n\n\n

G\u00e5 inte in i den bilen eller hoppa i det planet \u00e4n! S\u00e4ker, distriktschefer \u00e4r viktiga<\/a> till den l\u00e5ngsiktiga h\u00e4lsan hos en detaljhandels- och bes\u00f6ksn\u00e4ringsverksamhet, men det betyder inte att huvudkontoret m\u00e5ste vara fysiskt n\u00e4rvarande p\u00e5 varje plats, varje dag, f\u00f6r att fungera framg\u00e5ngsrikt. Du kan hantera p\u00e5 distans genom att implementera effektiva videosj\u00e4lvbed\u00f6mningar av webbplatsens ledning och franchisetagare.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Distriktschefer tillbringar ofta timmar fast i trafiken eller reser till avl\u00e4gsna platser. Den tid som sl\u00f6sas bort i en bil \u00e4r helt enkelt inte produktiv. Ist\u00e4llet f\u00f6r att skicka en distriktschef till butiken, be butikschefen att g\u00f6ra en sj\u00e4lvutv\u00e4rdering och instruera dem att spela in och bifoga videor.<\/p>\n\n\n\n

Du f\u00e5r inte bara informationen snabbare, utan sj\u00e4lvbed\u00f6mningar sparar \u00e4ven restid och kostnader f\u00f6r huvudkontoret. Som en bonus s\u00e4nker videor ocks\u00e5 din organisations koldioxidavtryck.<\/p>\n\n\n\n

Dessa tidsbesparingar kan g\u00f6ra det m\u00f6jligt f\u00f6r distriktschefer att g\u00e5 fr\u00e5n att hantera 10 platser till att hantera 15 platser. Alternativt kan de anv\u00e4nda den extra tiden till att fokusera p\u00e5 coaching och genomf\u00f6rande av program p\u00e5 sina befintliga platser.<\/p>\n\n\n\n

<\/p>\n\n\n\n

5. Videor minskar risker och ansvar<\/h2>\n\n\n\n

Vi vet alla att dokumentation \u00e4r avg\u00f6rande f\u00f6r ansvar och riskreducering. H\u00e4lsa och s\u00e4kerhet och f\u00f6rebyggande av brand kommer att t\u00e4nka p\u00e5. Videor, till och med sj\u00e4lvbed\u00f6mningar, ger obestridliga bevis. Kanske vill du l\u00e5ta en distriktschef utf\u00f6ra inspektionen och sedan l\u00e5ta huvudkontoret verifiera p\u00e5 distans. Det \u00e4r b\u00e4st att se till att du \u00e4r t\u00e4ckt och visa att dina butiker uppfyller standarderna.<\/p>\n\n\n\n

Att ta anteckningar och l\u00e4gga till bilder \u00e4r bra men kanske inte r\u00e4cker. Att l\u00e4gga till st\u00f6djande videor hj\u00e4lper till att f\u00e5nga de processer som \u00e4r p\u00e5 plats. En kort video kan snabbt visa om brandutg\u00e5ngar \u00e4r blockerade, brands\u00e4kerhetsplan \u00e4r uppsatt, n\u00f6dutg\u00e5ngsskyltar fungerar och brandvarnare fungerar. F\u00e5 kontextuella bevis f\u00f6r ditt behov och minska din exponering f\u00f6r risker och skulder.<\/p>\n\n\n

\n
\"\"<\/a>
F\u00f6rdelar med videor f\u00f6r webbplatsbes\u00f6k<\/figcaption><\/figure>\n<\/div>\n\n\n

Enligt NSC<\/a>2021 var det 510 000 skador i den amerikanska detaljhandeln. Arbetsplatsskador \u00e4r n\u00e5got alla f\u00f6retag vill undvika, eftersom det \u00f6ppnar d\u00f6rren till h\u00f6ga b\u00f6ter och till och med r\u00e4ttstvister. Anv\u00e4ndningen av videor under h\u00e4lso- och s\u00e4kerhetsinspektioner kan vara ett centralt verktyg f\u00f6r att undvika dessa situationer. Kostnaden f\u00f6r bristande efterlevnad \u00e4r 3,5 g\u00e5nger h\u00f6gre<\/a> \u00e4n efterlevnad. Ett uns av f\u00f6rebyggande \u00e4r verkligen v\u00e4rt ett halvt kilo botemedel.<\/p>\n\n\n\n

Du kan ocks\u00e5 anv\u00e4nda videor f\u00f6r att dokumentera renlighet, allm\u00e4n organisation och inventering p\u00e5 f\u00f6rs\u00e4ljningsgolvet. N\u00e4r butiker uppfyller varum\u00e4rkesstandarderna \u00e4r de mer l\u00f6nsamma och presterar b\u00e4ttre. Att snabbt kunna se och verifiera problem \u00e4r nyckeln till att se till att prestanda \u00e4r i niv\u00e5.<\/p>\n\n\n\n

Slutord<\/h2>\n\n\n\n

Videor \u00e4r mer effektiva \u00e4n bara bilder och ord. De ger mer sammanhang, de speglar kundupplevelsen och m\u00e4nniskor svarar bra p\u00e5 dem. Dessutom sparar de p\u00e5 restid och kostnader och minskar risker och skulder. Att anv\u00e4nda en molnbaserad inspektionsplattform som Bindy \u00e4r perfekt f\u00f6r detaljhandels- och hotellm\u00e4rken med flera enheter. Kontakta oss idag om du vill veta mer.<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Om ett foto \u00e4r v\u00e4rt mer \u00e4n tusen ord, kan en video vara ov\u00e4rderlig? Ut\u00f6ver memen och kattvideorna, \u00e4ven ut\u00f6ver de hj\u00e4lpsamma "g\u00f6r det sj\u00e4lv"-videor om hemreparationer som finns p\u00e5 YouTube, ger videor ett seri\u00f6st v\u00e4rde f\u00f6r konsumenter och f\u00f6retag. Detta \u00e4r knappast n\u00e5gon nyhet. Videor \u00e4r redan en av de mest konsumerade formerna av media. \u2026 Forts\u00e4tt l\u00e4sa 5 f\u00f6rdelar med att anv\u00e4nda videor f\u00f6r detaljhandelsrevisioner<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60225,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[14465791],"tags":[88195,55665360,677173901,2196862,20386393],"class_list":["post-60213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-audit","tag-customer-experience","tag-retail-audit-2","tag-retail-audit-software","tag-retail-operations","tag-store-execution"],"yoast_head":"\n5 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