{"id":60185,"date":"2023-04-28T14:35:24","date_gmt":"2023-04-28T18:35:24","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=60185"},"modified":"2025-09-05T08:18:33","modified_gmt":"2025-09-05T12:18:33","slug":"8-skal-att-ge-gasterna-att-valja-hotell-framfor-airbnb","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/8-reasons-to-give-guests-to-choose-hotels-over-airbnb\/","title":{"rendered":"8 anledningar till att bes\u00f6ksn\u00e4ringen kan ge g\u00e4sterna att v\u00e4lja hotell framf\u00f6r Airbnb"},"content":{"rendered":"

Det g\u00e5r inte att f\u00f6rneka att Airbnb sedan lanseringen 2007 har st\u00f6rt rese- och bes\u00f6ksn\u00e4ringen drastiskt. <\/p>\n\n\n\n

Genom att erbjuda resen\u00e4rer den unika upplevelsen att "leva som lokalbefolkningen" via vistelser i privata l\u00e4genheter och hem har f\u00f6retaget sett enorma framg\u00e5ngar. Idag verkar den i 220 l\u00e4nder<\/a> och har mer \u00e4n 4 miljoner v\u00e4rdar och 6,6 miljoner aktiva listor. <\/p>\n\n\n\n

Med fler och fler m\u00e4nniskor som v\u00e4ljer Airbnb framf\u00f6r hotell m\u00e5ste hotell\u00e4gare hitta s\u00e4tt att g\u00f6ra det bevisa sin konkurrensf\u00f6rdel<\/a> och anv\u00e4nd den f\u00f6r att \u00f6vertyga g\u00e4sterna att bo hos dem. 84%<\/a> av resen\u00e4rer som har haft en mindre \u00e4n idealisk bostadsdel eller semesteruthyrning, \u00e4r mer ben\u00e4gna att v\u00e4lja hotell p\u00e5 sin n\u00e4sta resa. Detta \u00e4r tillr\u00e4ckligt incitament f\u00f6r hotell\u00e4gare att h\u00f6ja sitt spel. <\/p>\n\n\n\n

I den h\u00e4r artikeln kommer vi att unders\u00f6ka n\u00e5gra sk\u00e4l till varf\u00f6r bes\u00f6ksn\u00e4ringen kan ge g\u00e4sterna att uppmuntra dem att v\u00e4lja hotell framf\u00f6r Airbnb f\u00f6r sin n\u00e4sta vistelse. <\/p>\n\n\n\n

1. Varum\u00e4rkesstandarder och konsekvent kvalitet<\/h2>\n\n\n\n

Hotell \u00e4r f\u00f6rem\u00e5l f\u00f6r varum\u00e4rkesstandarder<\/a> och ge en viss konsekvent servicekvalitet<\/a> som de flesta Airbnb-uthyrningar verkligen inte kan matcha. Till exempel kan du f\u00f6rv\u00e4nta dig standardiserade bekv\u00e4mligheter och tj\u00e4nster (renlighet, hygien, concierge, rumsservice, etc.) fr\u00e5n hotell oavsett var de befinner sig. I grund och botten \u00e4r det du ser online \u2013 rumsstorlek, bekv\u00e4mligheter, mat- och dryckesalternativ, etc. \u2013 exakt vad du f\u00e5r. <\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

K\u00e4lla<\/a><\/p>\n\n\n\n

Men med Airbnb kan kvaliteten p\u00e5 boende och tj\u00e4nster variera mycket beroende p\u00e5 v\u00e4rd och plats. Som s\u00e5dan \u00e4r orenhet ofta den vanligaste orsaken till att g\u00e4ster ger dem en d\u00e5lig recension. <\/p>\n\n\n\n

\n

P\u00e5 Trustpilot<\/a>, skriver en g\u00e4st, "Den "rena...tysta...s\u00e4kra" l\u00e4genheten som vi hyrde i en och en halv vecka i Santa Barbara, Kalifornien, visade sig vara en svinstia (smutsiga mattor, m\u00f6glig mat kvar av en vanlig deltidsboende, mystiska fl\u00e4ckar \u00f6verallt s\u00e4ng\u00f6verdragen) med uppl\u00e5sbara f\u00f6nster och barn som springer \u00f6ver huvudet. Vi gick in, stannade i fyrtio minuter, \u00f6vergav platsen och ringde omedelbart Airbnb f\u00f6r att rapportera den groteska felaktiga framst\u00e4llningen av fastigheten av "v\u00e4rden".<\/em><\/p>\n<\/blockquote>\n\n\n\n

Dessutom \u00e4r Airbnb-uthyrning ofta of\u00f6ruts\u00e4gbar och matchar inte bilderna eller beskrivningarna som annonseras i deras annonser \u2013 som Laura McCamy<\/a> rapporterar till Business Insider. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n
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\u201dMin senaste Airbnb-vistelse, i en liten l\u00e4genhet i Chicago, annonserades som arbetsv\u00e4nlig, men det fanns inget skrivbord och det enda bordet stod utanf\u00f6r, p\u00e5 balkongen. K\u00f6ket var s\u00e5 smalt att kylsk\u00e5psd\u00f6rren inte kunde \u00f6ppnas helt. M\u00f6blerna s\u00e5g ut att ha kommit fr\u00e5n soptunnan bakom en Goodwill. Och luftkonditioneringen l\u00e4t som ett godst\u00e5g. Ett hotell \u2013 vilket hotell som helst \u2013 skulle ha varit b\u00e4ttre.\u201d<\/em> hon s\u00e4ger.<\/p>\n<\/blockquote>\n\n\n\n

2. Enkel incheckning<\/h2>\n\n\n\n

Det \u00e4r ocks\u00e5 mycket l\u00e4ttare att checka in p\u00e5 hotell. G\u00e4sterna \u00e4r fria att anl\u00e4nda n\u00e4r som helst och h\u00e4mta sina rumsnycklar fr\u00e5n receptionen. Om de anl\u00e4nder tidigare \u00e4n incheckningstiden eller vill \u00e5ka senare \u00e4n utcheckningstiden, kan de l\u00e4mna sina v\u00e4skor s\u00e4kert hos conciergen. <\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

K\u00e4lla<\/a><\/p>\n\n\n\n

D\u00e4remot kan g\u00e4ster beh\u00f6va tr\u00e4ffa n\u00e5gon vid en viss tidpunkt f\u00f6r att h\u00e4mta sina nycklar eller h\u00e4mta dem fr\u00e5n en l\u00e5sbox. Det finns ingen plats att f\u00f6rvara sitt bagage om de anl\u00e4nder tidigt eller g\u00e5r sent, och om v\u00e4rden inte \u00e4r tillr\u00e4ckligt lyh\u00f6rd f\u00e5r de ta hand om eventuella hyresrelaterade problem sj\u00e4lva.<\/p>\n\n\n\n

3. S\u00e4kerhet och s\u00e4kerhet<\/h2>\n\n\n\n

Hotell har strikta s\u00e4kerhetsprotokoll<\/a> och 24\/7 personal till hands f\u00f6r att garantera din s\u00e4kerhet. Det finns kameror \u00f6verallt och l\u00e5sboxar till ditt f\u00f6rfogande s\u00e5 att du kan f\u00f6rvara dina v\u00e4rdesaker. <\/p>\n\n\n\n

Med Airbnb hyr du d\u00e4remot ofta en privat bostad utan samma s\u00e4kerhetsniv\u00e5. En korttidsuthyrning \u00e4r i grunden en fr\u00e4mlings l\u00e4genhet eller hem och \u00e4ven om de flesta av dem kan vara helt okej, kan det alltid finnas ett d\u00e5ligt \u00e4gg d\u00e4r inne n\u00e5gonstans.<\/p>\n\n\n\n

\n

En g\u00e4st<\/a> anteckningar, \u201dAirbnb st\u00f6djer inte g\u00e4sten n\u00e4r n\u00e5got g\u00e5r fel. De f\u00f6rs\u00f6kte faktiskt locka mig att underkasta mig. V\u00e4rdarnas rum hade v\u00e4ggl\u00f6ss som bet oss. Jag ber\u00e4ttade f\u00f6r v\u00e4rden och han flyttade oss snabbt till ett annat rum innan jag kunde ta n\u00e5gra bilder. Jag hade bilder p\u00e5 betten tagna senare samma dag. Airbnb sa att de ville ha bilder p\u00e5 buggen som bet oss. Skojar du?"<\/em><\/p>\n<\/blockquote>\n\n\n\n

4. Bekv\u00e4mlighet och bekv\u00e4mligheter<\/h2>\n\n\n\n

F\u00f6r de flesta inneb\u00e4r en semester en flykt fr\u00e5n rutin. De letar efter ett st\u00e4lle att vila och koppla av - borta fr\u00e5n vardagens stress - och k\u00e4nna sig bortsk\u00e4mda. Faktiskt, 50% av respondenterna<\/a> i en Hilton-unders\u00f6kning vill att deras resor 2023 ska tillgodose deras fysiska och psykiska v\u00e4lbefinnande.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Tyv\u00e4rr \u00e4r detta inte n\u00e5got du vanligtvis kan f\u00f6rv\u00e4nta dig fr\u00e5n Airbnb eftersom de flesta v\u00e4rdar kommer att kr\u00e4va att du g\u00f6r "sysslor" som att ta ut soporna, laga din egen mat, ladda diskmaskinen, etc.<\/p>\n\n\n\n

Hotell, \u00e5 andra sidan, erbjuder vanligtvis bekv\u00e4mligheter som rumsservice, st\u00e4dning, tv\u00e4ttservice och restauranger p\u00e5 plats - vilket g\u00f6r din vistelse mycket bekv\u00e4mare. M\u00e5nga av dem har \u00e4ven fitnesscenter, spa, pooler etc. medan Airbnb kanske inte erbjuder s\u00e5dana bekv\u00e4mligheter.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

K\u00e4lla<\/a><\/p>\n\n\n\n

Makarand Mody<\/a>, docent i g\u00e4stfrihetsmarknadsf\u00f6ring vid Boston University, var i konflikt n\u00e4r han valde ett hotell eller Airbnb f\u00f6r sin kommande sommarresa till Indien efter COVID. Till slut best\u00e4mde han sig f\u00f6r ett hotell som sa: "Det h\u00e4r \u00e4r min ena semester p\u00e5 tre \u00e5r, hitta mig ett hotell: jag vill bara varva ner, jag vill ha servicen, jag vill inte g\u00f6ra saker sj\u00e4lv."<\/em> <\/p>\n\n\n\n

Dessutom har hotell ofta utrymme och faciliteter<\/a> att vara v\u00e4rd f\u00f6r speciella evenemang och sammankomster som br\u00f6llop, konferenser och m\u00f6ten. De tillhandah\u00e5ller \u00e4ven tj\u00e4nster som utskrift, fax och utskick, vilket kan vara anv\u00e4ndbart f\u00f6r aff\u00e4rsresen\u00e4rer. De flesta Airbnb-uthyrningar erbjuder dock inte s\u00e5dana tj\u00e4nster eller har samma niv\u00e5 av utrymme och bekv\u00e4mligheter f\u00f6r dessa evenemang.<\/p>\n\n\n\n

5. Plats<\/h2>\n\n\n\n

Hotell ligger ofta i b\u00e4sta omr\u00e5den och \u00e4r l\u00e4ttillg\u00e4ngliga, medan du med Airbnb kan beh\u00f6va resa till mer avl\u00e4gsna omr\u00e5den f\u00f6r att hitta boende. Det finns inget att s\u00e4ga om dessa stadsdelar kan vara s\u00e4kra eller hur mycket du kan beh\u00f6va resa f\u00f6r att n\u00e5 n\u00e4rmaste n\u00e4rbutik. <\/p>\n\n\n\n

\n

En Airbnb-anv\u00e4ndare p\u00e5 Trustpilot<\/a> rapporter, "Detta fick mig ocks\u00e5 att f\u00e5 extra pengar f\u00f6r dagliga taxibilar och t\u00e5g tur och retur p\u00e5 minst 60 GBP per dag (familj av fyra, taxi min 24 GBP tur och retur och t\u00e5g tur och retur p\u00e5 26 GBP) p\u00e5 grund av att platsen \u00e4r s\u00e5 skr\u00e4p (mycket l\u00e5ngt fr\u00e5n stationer) \u00e4n mindre sj\u00e4lva avst\u00e5ndet fr\u00e5n stadens centrum.. s\u00e5 en extra kostnad p\u00e5 200 GBP + 240 GBP = 440 GBP totalt f\u00f6r 3 n\u00e4tter och 4 dagar och ett s\u00e5dant sl\u00f6seri med tid att g\u00e5 fram och tillbaka och den stora m\u00e4ngden stress som jag och min familj var tvungen att g\u00e5 igenom...!"<\/em><\/p>\n<\/blockquote>\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n

6. Sekretess<\/h2>\n\n\n\n

Hotell erbjuder privata rum med eget badrum, medan du med Airbnb kan beh\u00f6va dela gemensamma utrymmen som badrum eller k\u00f6k (s\u00e5vida du inte bokar en hel l\u00e4genhet eller ett helt hus). Allt detta f\u00f6r att s\u00e4ga, du kanske m\u00e5ste kompromissa med integriteten om du v\u00e4ljer att dela ett utrymme p\u00e5 Airbnb ist\u00e4llet f\u00f6r att v\u00e4lja ett hotell f\u00f6r din n\u00e4sta semester.<\/p>\n\n\n\n

7. R\u00e4ttsskydd<\/h2>\n\n\n\n

I de flesta l\u00e4nder \u00e4r hotellen reglerade och m\u00e5ste uppfylla vissa s\u00e4kerhets- och kvalitetsstandarder. Airbnb, \u00e5 andra sidan, verkar i en laglig gr\u00e5zon p\u00e5 m\u00e5nga platser, vilket kan g\u00f6ra g\u00e4sterna s\u00e5rbara.<\/p>\n\n\n\n

Till exempel \u00e4r hotell skyldiga att f\u00f6lja Americans with Disabilities Act (ADA)<\/a> enligt lag och erbjuda boende f\u00f6r personer med funktionshinder (t.ex. rullstolsanpassade hissar och badrum, etc.). Detta kan dock inte s\u00e4gas f\u00f6r de flesta Airbnb-boenden. <\/p>\n\n\n\n

8. Lojalitetsprogram<\/h2>\n\n\n\n

M\u00e5nga hotellkedjor som Marriot (som ses nedan) erbjuder lojalitetsprogram som bel\u00f6nar frekventa g\u00e4ster med f\u00f6rm\u00e5ner som gratisn\u00e4tter, rumsuppgraderingar och rabatter. Airbnb sl\u00e4par dock efter p\u00e5 detta omr\u00e5de. <\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

K\u00e4lla: sk\u00e4rmdump fr\u00e5n ett Marriott-e-postmeddelande till Francesca<\/p>\n\n\n\n

Detta \u00e4r en betydande k\u00e4lla till konkurrensf\u00f6rdelar eftersom det ger hotellg\u00e4sterna mer valuta f\u00f6r pengarna. Po\u00e4ng som l\u00f6ses in f\u00f6r uppgraderingar, gratis m\u00e5ltider, gratisn\u00e4tter eller rabatter leder alla till st\u00f6rre komfort utan extra kostnad f\u00f6r g\u00e4sterna, och \u00e4r d\u00e4rf\u00f6r en utm\u00e4rkt strategi f\u00f6r att \u00f6ka retentionen.<\/p>\n\n\n\n

Slutord<\/h2>\n\n\n\n

Vad som framg\u00e5r av diskussionen ovan \u00e4r att det \u00e4r b\u00e5de kr\u00e4vande och komplicerat att driva ett hotell, med j\u00e4mn servicekvalitet och g\u00e4stn\u00f6jdhet som \u00e4r av yttersta vikt. Hotell\u00e4gare och hotellchefer beh\u00f6ver d\u00e4rf\u00f6r ett robust inspektions- och revisionssystem p\u00e5 plats f\u00f6r att hantera personal, uppr\u00e4tth\u00e5lla driftsstandarder och effektivisera hotellf\u00f6rvaltningen.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Med Bindy<\/a>, detta beh\u00f6ver inte vara en skr\u00e4mmande uppgift. Skapa enkelt anpassningsbara arbetsfl\u00f6den, verifiera st\u00e4dning och rums- eller badrumsf\u00f6rh\u00e5llanden, till\u00e4mpa checklistor f\u00f6r regelbundet underh\u00e5ll eller verkst\u00e4ll varum\u00e4rkesstandarder \u2013 allt fr\u00e5n en enda plattform. Kontakta oss idag om du vill veta mer.<\/a> <\/p>\n\n\n\n

Om f\u00f6rfattaren:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Francesca Nicasio<\/a> \u00e4r detaljhandelsexpert, B2B-inneh\u00e5llsstrateg och LinkedIn TopVoice. Hon skriver om trender, tips och b\u00e4sta praxis som g\u00f6r det m\u00f6jligt f\u00f6r \u00e5terf\u00f6rs\u00e4ljare att \u00f6ka f\u00f6rs\u00e4ljningen och betj\u00e4na kunderna b\u00e4ttre. <\/p>","protected":false},"excerpt":{"rendered":"

Det g\u00e5r inte att f\u00f6rneka att Airbnb sedan lanseringen 2007 har st\u00f6rt rese- och bes\u00f6ksn\u00e4ringen drastiskt. Genom att erbjuda resen\u00e4rer den unika upplevelsen att "leva som lokalbefolkningen" via vistelser i privata l\u00e4genheter och bost\u00e4der har f\u00f6retaget sett enorma framg\u00e5ngar. Idag \u00e4r det verksamt i 220 l\u00e4nder och har mer \u00e4n 4 miljoner v\u00e4rdar och \u2026 Forts\u00e4tt l\u00e4sa 8 anledningar till att bes\u00f6ksn\u00e4ringen kan ge g\u00e4sterna att v\u00e4lja hotell framf\u00f6r Airbnb<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":159608866,"featured_media":60203,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174188],"tags":[677174252,677174243,677174216],"class_list":["post-60185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-3","tag-guest-experience","tag-hotel-management","tag-hotels"],"yoast_head":"\n8 Reasons The Hospitality Industry Can Give Guests to Choose Hotels Over Airbnb<\/title>\n<meta name=\"description\" content=\"In this article, we\u2019ll explore some reasons the hospitality industry can give guests to encourage them to choose hotels over Airbnb.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/sv\/8-skal-att-ge-gasterna-att-valja-hotell-framfor-airbnb\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Reasons The Hospitality Industry Can Give Guests to Choose Hotels Over Airbnb\" \/>\n<meta property=\"og:description\" content=\"In this article, we\u2019ll explore some reasons the hospitality industry can give guests to encourage them to choose hotels over Airbnb.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/sv\/8-skal-att-ge-gasterna-att-valja-hotell-framfor-airbnb\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-28T18:35:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-05T12:18:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/shutterstock_123036034-1.jpg?_t=1757074713\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"colinchan1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" 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