{"id":60065,"date":"2023-02-28T11:12:22","date_gmt":"2023-02-28T16:12:22","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=60065"},"modified":"2024-09-13T12:43:12","modified_gmt":"2024-09-13T16:43:12","slug":"5-basta-praxis-for-butiksdrift","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/5-store-operations-best-practices\/","title":{"rendered":"5 B\u00e4sta praxis f\u00f6r butiksdrift varje chef m\u00e5ste implementera"},"content":{"rendered":"

Gissa vad som \u00e4r dyrare \u00e4n diamanter nuf\u00f6rtiden? Skaffa kunder inom detaljhandeln.<\/p>\n\n\n\n

Det \u00e4r r\u00e4tt. Kundanskaffningskostnaden inom detaljhandeln har skjutit i h\u00f6jden under de senaste \u00e5tta \u00e5ren, och registrerat en j\u00e4ttestor 222% \u00f6kning<\/a>. <\/p>\n\n\n\n

Hur kom vi hit? Bland annat \u00e4r str\u00e4ngare regler kring konsumenternas integritet, det f\u00f6rest\u00e5ende bortfallet av tredjepartscookies och lanseringen av Apples iOS 14.5-uppdatering som kr\u00e4ver att appar som Facebook eller Instagram ber om anv\u00e4ndarens till\u00e5telse att "sp\u00e5ra" dem i marknadsf\u00f6ringssyfte, \u00e4r de viktigaste orsakerna bakom denna \u00f6kning.<\/p>\n\n\n\n

Med \u00e5terf\u00f6rs\u00e4ljare som f\u00f6rlorar i genomsnitt $29 f\u00f6r varje ny kund de f\u00f6rv\u00e4rvar, tillsammans med nuvarande ekonomiska situationen<\/a>, kortsiktiga \u00f6verlevnadstaktik kommer inte att minska det l\u00e4ngre. Ist\u00e4llet m\u00e5ste du g\u00e5 tillbaka till grunderna och fokusera p\u00e5 att bygga l\u00e5ngsiktig aff\u00e4rstillv\u00e4xt. <\/p>\n\n\n\n

H\u00e4r \u00e4r fem b\u00e4sta praxis f\u00f6r butiksdrift som du b\u00f6r implementera f\u00f6r att s\u00e4kerst\u00e4lla att din detaljhandel forts\u00e4tter att fungera smidigt.<\/p>\n\n\n\n

1. Anst\u00e4llning och utbildning av anst\u00e4llda<\/strong><\/h2>\n\n\n\n

Din butikspersonal \u00e4r ditt f\u00f6retags ansikte ut\u00e5t, s\u00e5 att anst\u00e4lla r\u00e4tt personer f\u00f6r jobbet \u00e4r nyckeln till din framg\u00e5ng. <\/p>\n\n\n\n

S\u00e5, vilka \u00e4r nyckelkompetenserna du b\u00f6r leta efter hos dina s\u00e4ljare? Produktkunskap? Visst, men det som \u00e4r viktigast idag \u00e4r m\u00e4nniskors f\u00e4rdigheter<\/em>. <\/p>\n\n\n\n

De dagar d\u00e5 konsumenter bara kunde l\u00e4ra sig om en produkt i butik \u00e4r f\u00f6rbi. Bob Phipps<\/a>, VD f\u00f6r The Retail Doctor s\u00e4ger;<\/p>\n\n\n\n

\n

"Nu har kunder redan valt, korsrefererat och l\u00e4st fler recensioner \u00e4n n\u00e5gon annan p\u00e5 ditt golv. De VET produktens funktioner. <\/em><\/p>\n\n\n\n

Men vad konverterar den kunniga shopparen? N\u00e5gon som bara \u00e4lskar din produkt? Nej. <\/em><\/p>\n\n\n\n

Om de inte har bem\u00e4strat de mjuka f\u00e4rdigheterna att engagera en fr\u00e4mling, bygga relationer och binda sig tillr\u00e4ckligt mycket f\u00f6r att k\u00f6paren kommer att sl\u00e4ppa in dem i deras sj\u00e4lvf\u00f6rtroende, kommer du att k\u00e4mpa.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n

\n
\"\"
B\u00e4sta praxis f\u00f6r butiksdrift<\/figcaption><\/figure>\n<\/div>\n\n\n

Se ocks\u00e5 till att de \u00e4r l\u00e4rbara och kan hantera flera kunder samtidigt utan att kompromissa med shoppingupplevelsen. <\/p>\n\n\n\n

Se samtidigt till att du tillhandah\u00e5ller en st\u00f6djande milj\u00f6 d\u00e4r dina anst\u00e4llda kan trivas. Erbjud adekvat utbildning, konkurrenskraftiga l\u00f6ner och f\u00f6rm\u00e5ner och deras vederb\u00f6rliga erk\u00e4nnande s\u00e5 att de k\u00e4nner sig v\u00e4rderade och uppskattade. <\/p>\n\n\n\n

De b\u00e4sta detaljhandelsarbetsgivarna (t.ex. Lululemon, HEB, Trader Joe's, etc.) har detta gemensamt, s\u00e5 det borde inte komma som en \u00f6verraskning att 85% av deras personal<\/a> skulle g\u00e4rna rekommendera dem till sina v\u00e4nner. <\/p>\n\n\n\n

2. Lagerhantering<\/strong><\/h2>\n\n\n\n

Tillbaka 2020, 56% av \u00e5terf\u00f6rs\u00e4ljare<\/a> rapporterade m\u00e5ttliga st\u00f6rningar i sin leveranskedja medan 12% stod inf\u00f6r kraftiga st\u00f6rningar. Med tiden har detta lett till en st\u00f6rre sannolikhet f\u00f6r produktbrist. Som s\u00e5dan \u00e4r det nu mer utmanande \u00e4n n\u00e5gonsin att f\u00f6rutse r\u00e4tt m\u00e4ngd lager f\u00f6r att m\u00f6ta kundernas preferenser eller s\u00e4songsbetonad efterfr\u00e5gan.  <\/p>\n\n\n\n

Den goda nyheten \u00e4r att du kan f\u00f6ruts\u00e4ga efterfr\u00e5gan och eventuellt f\u00f6rhindra framtida brister genom att uppr\u00e4tth\u00e5lla korrekta data. Men att g\u00f6ra detta manuellt \u00e4r inte bara tr\u00e5kigt, tidskr\u00e4vande och felben\u00e4get, utan kan ocks\u00e5 leda till d\u00e5ligt beslutsfattande. <\/p>\n\n\n\n

S\u00e5 \u00f6verv\u00e4g att investera i h\u00f6gkvalitativ programvara f\u00f6r lagerhantering som automatiserar lagersp\u00e5rning och synkroniserar dina data p\u00e5 ett tillf\u00f6rlitligt s\u00e4tt i realtid. Du kan ocks\u00e5 dra nytta av andra funktioner som rapportering, automatiserade ink\u00f6psorder och varningar om l\u00e5ga lager. <\/p>\n\n\n\n

Att driva en framg\u00e5ngsrik detaljhandelsverksamhet \u00e4r trots allt till stor del beroende av att ha r\u00e4tt produkter tillg\u00e4ngliga f\u00f6r kunderna vid r\u00e4tt tidpunkt. Endast korrekta realtidsdata kan g\u00f6ra detta m\u00f6jligt.<\/p>\n\n\n

\n
\"\"<\/a>
B\u00e4sta praxis f\u00f6r butiksdrift<\/figcaption><\/figure>\n<\/div>\n\n\n

3. Kundtj\u00e4nst<\/strong><\/h2>\n\n\n\n

I sociala mediers tids\u00e5lder \u00e4r att tillhandah\u00e5lla f\u00f6rstklassig kundservice ett absolut m\u00e5ste f\u00f6r \u00e5terf\u00f6rs\u00e4ljare. F\u00f6r det f\u00f6rsta tenderar m\u00e4nniskor att minnas negativa kundupplevelser mer \u00e4n positiva. Dessutom \u00e4r de mer ben\u00e4gna att dela d\u00e5liga kundserviceupplevelser<\/a> med andra \u00e4n bra.<\/p>\n\n\n\n

Det \u00e4r d\u00e4rf\u00f6r det \u00e4r avg\u00f6rande att du utbildar din personal i b\u00e4sta praxis f\u00f6r kundservice och hur man f\u00e5r kunden att k\u00e4nna sig v\u00e4lkommen och uppskattad.<\/p>\n\n\n\n

Danny Meyer<\/a>, VD f\u00f6r Union Square Hospitality Group, anser att begreppet g\u00e4stfrihet kan till\u00e4mpas p\u00e5 alla f\u00f6retag, inte bara hotell<\/a> och restauranger.<\/p>\n\n\n\n

\n

"Vi tror att s\u00e4ttet du f\u00e5r m\u00e4nniskor att k\u00e4nna \u00e4r vad de minns mer \u00e4n n\u00e5got annat,"<\/em> han s\u00e4ger. <\/p>\n\n\n\n

"Vad vi har kunnat g\u00f6ra n\u00e4r det g\u00e4ller att anst\u00e4lla anst\u00e4llda \u00e4r att anst\u00e4lla m\u00e4nniskor 49% f\u00f6r deras tekniska f\u00e4rdigheter och 51% f\u00f6r deras k\u00e4nslom\u00e4ssiga f\u00e4rdigheter som v\u00e4nlighet, optimism, arbetsmoral, nyfiken intelligens, empati, sj\u00e4lvk\u00e4nnedom och integritet. \u201d<\/em> <\/p>\n<\/blockquote>\n\n\n\n

Dessa attribut avg\u00f6r om n\u00e5gon har vad Danny kallar "en h\u00f6g g\u00e4stfrihetskvot."<\/p>\n\n\n\n

\n

"Vi \u00e4r i en dag och \u00e5lder med internet d\u00e4r varje bra ny id\u00e9 kopieras, och h\u00e5llbarheten f\u00f6r innovation \u00e4r f\u00f6rmodligen cirka fem sekunder, men ingen kan ta fram sin smartphone och ta en bild av hur du skapade mitt hj\u00e4rta k\u00e4nna,"<\/em> han l\u00e4gger till. <\/p>\n<\/blockquote>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

4. Butikslayout och design<\/strong><\/h2>\n\n\n\n

Tv\u00e4rtemot vad m\u00e5nga tror \u00e4r fysisk detaljhandel l\u00e5ngt ifr\u00e5n d\u00f6d. <\/p>\n\n\n\n

Beviset finns i puddingen. Ett antal digitalt inf\u00f6dda varum\u00e4rken som Asos<\/a> och Shein<\/a> har nyligen b\u00f6rjat utforska den fysiska shoppingmilj\u00f6n, p\u00e5 grund av deras f\u00f6rm\u00e5ga att skapa mer minnesv\u00e4rda upplevelser f\u00f6r shoppare.<\/p>\n\n\n\n

Dessa varum\u00e4rken har insett vikten av fysiska butiker och den roll de spelar f\u00f6r att \u00f6ka varum\u00e4rkets synlighet och medvetenhet och erbjuda shoppingupplevelser som f\u00e5ngar kundens uppm\u00e4rksamhet. Inte \u00f6verraskande har din butikslayout, design och estetik en avg\u00f6rande roll att spela h\u00e4r.<\/p>\n\n\n

\n
\"\"
B\u00e4sta praxis f\u00f6r butiksdrift<\/figcaption><\/figure>\n<\/div>\n\n\n

Din layout av hyllor, st\u00e4ll och displayer kommer till stor del att bero p\u00e5 de produkter du s\u00e4ljer och ditt varum\u00e4rke. Du kanske v\u00e4ljer att arrangera dem i vinklar eller geometriska m\u00f6nster, men vad du \u00e4n v\u00e4ljer, se till att det drar in kunder enkelt, hj\u00e4lper dem att hitta det de letar efter och flyter naturligt mot kassan. <\/p>\n\n\n\n

Se till att bildsk\u00e4rmar \u00e4r v\u00e4lfyllda, rena, rena och organiserade. Attraktiva sk\u00e4rmar hj\u00e4lper till att s\u00e4lja upplevelser \u2013 inte bara produkter. Anv\u00e4nd dessutom skyltar i hela butiken f\u00f6r att hj\u00e4lpa kunderna att navigera<\/a> det l\u00e4tt. Sist men inte minst, str\u00e4va efter att skapa en trevlig butiksatmosf\u00e4r med r\u00e4tt sorts belysning, musik, doft, omgivningstemperatur, rena och v\u00e4lsk\u00f6tta toaletter etc. som f\u00e5r kunderna att komma tillbaka.<\/p>\n\n\n\n

5. Teknikimplementering<\/strong><\/h2>\n\n\n\n

N\u00e4r det g\u00e4ller att se till att din detaljhandel fungerar som en klocka, \u00e4r teknik det b\u00e4sta alternativet. Det \u00e4r knappast f\u00f6rv\u00e5nande att den nordamerikanska marknaden f\u00f6r smart detaljhandelsteknik f\u00f6rv\u00e4ntas n\u00e5 $28,6 miljarder<\/a> till 2026. <\/p>\n\n\n\n

Teknologi<\/a> kan hj\u00e4lpa dig p\u00e5 flera s\u00e4tt. Anv\u00e4nd den f\u00f6r att effektivisera dagliga aktiviteter, hantera inventering eller skapa standarddriftsprocedurer (SOP) f\u00f6r att underh\u00e5lla dina toaletter, parkeringsplatser, luftkonditionering eller produktdisplayer. <\/p>\n\n\n\n

Dessa SOP:er s\u00e4kerst\u00e4ller att ditt lag har en spelbok att h\u00e4nvisa till n\u00e4rhelst n\u00e5gra problem uppst\u00e5r och f\u00f6r att se till att dina varum\u00e4rkesstandarder alltid uppfylls. Det \u00e4r ocks\u00e5 lika viktigt att regelbundet genomf\u00f6ra butiksrevisioner f\u00f6r att kontrollera om dessa procedurer f\u00f6ljs korrekt eller inte. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Som det h\u00e4nder kan tekniken vara din v\u00e4n \u00e4ven h\u00e4r. Bindy<\/a> hj\u00e4lper dig att \u00f6ka prestanda med anpassade checklistor, korrigerande arbetsfl\u00f6den, exempelfoton och signaturer, s\u00e5 att du inte beh\u00f6ver spendera timmar p\u00e5 inspektioner<\/a>. Det hj\u00e4lper dig ocks\u00e5 att enkelt kommunicera dina varum\u00e4rkesstandarder med varje medlem i ditt team f\u00f6r att s\u00e4kerst\u00e4lla att de alla \u00e4r p\u00e5 samma sida. <\/p>\n\n\n\n

Slutord<\/strong><\/h2>\n\n\n\n

Det \u00e4r en utmanande tid just nu i detaljhandeln, vilket g\u00f6r det till det perfekta tillf\u00e4llet att effektivisera din butiksverksamhet genom att f\u00f6lja b\u00e4sta praxis. I slut\u00e4ndan \u00e4r de mest framg\u00e5ngsrika f\u00f6retagen de som snabbt kan anpassa sig och m\u00f6ta marknadens f\u00f6r\u00e4nderliga behov. F\u00f6lj tipsen som n\u00e4mns ovan f\u00f6r att f\u00f6rbereda din butik f\u00f6r tillv\u00e4xt och framg\u00e5ng nu och i framtiden. <\/p>\n\n\n\n

Om f\u00f6rfattaren:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Francesca Nicasio<\/a> \u00e4r detaljhandelsexpert, B2B-inneh\u00e5llsstrateg och LinkedIn TopVoice. Hon skriver om trender, tips och b\u00e4sta praxis som g\u00f6r det m\u00f6jligt f\u00f6r \u00e5terf\u00f6rs\u00e4ljare att \u00f6ka f\u00f6rs\u00e4ljningen och betj\u00e4na kunderna b\u00e4ttre.<\/p>","protected":false},"excerpt":{"rendered":"

Gissa vad som \u00e4r dyrare \u00e4n diamanter nuf\u00f6rtiden? Skaffa kunder inom detaljhandeln. Det \u00e4r r\u00e4tt. Kundanskaffningskostnaden inom detaljhandeln har skjutit i h\u00f6jden under de senaste \u00e5tta \u00e5ren och har noterat en enorm \u00f6kning med 222%. Hur kom vi hit? Bland annat str\u00e4ngare regler kring konsumenternas integritet, det f\u00f6rest\u00e5ende bortfallet av tredjepartscookies och lanseringen ... Forts\u00e4tt l\u00e4sa 5 B\u00e4sta praxis f\u00f6r butiksdrift varje chef m\u00e5ste implementera<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174005,677174231],"tags":[677173883,677173898,999575,2196862,20386393],"class_list":["post-60065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-retail-execution","tag-retail","tag-retail-audit","tag-retail-management","tag-retail-operations","tag-store-execution"],"yoast_head":"\n5 Store Operations Best Practices Every Manager Must Implement<\/title>\n<meta name=\"description\" content=\"Here are five store operations best practices you should implement to ensure your retail business continues to run smoothly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/sv\/5-basta-praxis-for-butiksdrift\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Store Operations Best Practices Every Manager Must Implement\" \/>\n<meta property=\"og:description\" content=\"Here are five store operations best practices you should implement to ensure your retail business continues to run smoothly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/sv\/5-basta-praxis-for-butiksdrift\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, 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Varje butik \u00e4r en varum\u00e4rkesambassad\u00f6r som talar\u2026","rel":"","context":"I \u201d\ud83d\udcc8 SMB\u201d","block_context":{"text":"\ud83d\udcc8 SMB","link":"https:\/\/blog.bindy.com\/sv\/category\/smb\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1294388386.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1294388386.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1294388386.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1294388386.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1294388386.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":969,"url":"https:\/\/blog.bindy.com\/sv\/lexicon-for-retail-audits-and-brand-standards\/","url_meta":{"origin":60065,"position":5},"title":"Lexicon of Retail Audits and Brand Standards","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Varf\u00f6r ett lexikon? M\u00e5nga branscher har sitt eget ordf\u00f6rr\u00e5d f\u00f6r att beskriva de olika fasetterna och nyanserna i sin handel. Detaljhandelsrevisioner (\u00e4ven kallade butikspromenader eller butiksinspektioner) \u00e4r inget undantag. Detta \u00e4r lexikonet f\u00f6r detaljhandelsrevisioner, detaljhandelsutf\u00f6rande och varum\u00e4rkesstandarder. Det \u00e4r baserat p\u00e5 Bindys interaktioner med\u2026","rel":"","context":"I \u201d\ud83c\udfaf Brand Standards\u201d","block_context":{"text":"\ud83c\udfaf Brand Standards","link":"https:\/\/blog.bindy.com\/sv\/category\/brand-standards\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts\/60065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/comments?post=60065"}],"version-history":[{"count":16,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts\/60065\/revisions"}],"predecessor-version":[{"id":64149,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts\/60065\/revisions\/64149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/media\/60077"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/media?parent=60065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/categories?post=60065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/tags?post=60065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}