{"id":5812,"date":"2021-10-26T15:16:04","date_gmt":"2021-10-26T20:16:04","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5812"},"modified":"2024-09-10T10:24:57","modified_gmt":"2024-09-10T14:24:57","slug":"anledningar-till-att-kunder-gar-forbi-din-butik","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/anledningar-till-att-kunder-gar-forbi-din-butik\/","title":{"rendered":"Anledningar till varf\u00f6r kunder g\u00e5r f\u00f6rbi din butik"},"content":{"rendered":"

En av de viktigaste \u00e5tg\u00e4rderna n\u00e4r det g\u00e4ller att driva en fysisk butik \u00e4r att f\u00e5 fottrafik. Ju mer trafik du genererar leder till fler m\u00f6jligheter f\u00f6r f\u00f6rs\u00e4ljning och kundengagemang, vilket i sin tur leder till huvudm\u00e5let \u2013 \u00f6kade int\u00e4kter.<\/p>\n\n\n\n

F\u00f6r b\u00e5de sm\u00e5 och stora \u00e5terf\u00f6rs\u00e4ljare \u00e4r det viktigt att ha ett skyltf\u00f6nster som kunderna tycker om och vill g\u00e5 in i. Men vet du verkligen bara<\/em> hur viktigt \u00e4r det? H\u00e4r \u00e4r sanningen - det yttre av ditt f\u00f6retag kan vara ansvarigt f\u00f6r ungef\u00e4r 45% av din marknadsf\u00f6ringsbild<\/a>.<\/p>\n\n\n\n

Gilla det eller inte, kunderna do<\/em> bed\u00f6m en bok efter omslaget n\u00e4r det kommer till ditt skyltf\u00f6nster. Faktum \u00e4r att kunder ocks\u00e5 g\u00f6r bed\u00f6mningar om vad de \u00e4r intresserade av och om det kommer att m\u00f6ta deras behov under de f\u00f6rsta 15 sekunderna av att g\u00e5 f\u00f6rbi en butik. Det \u00e4r inte mycket tid att g\u00f6ra ett gott intryck och om du misslyckas med det f\u00f6rsta testet, kommer dessa kunder att forts\u00e4tta g\u00e5 precis f\u00f6rbi din butik \u2013 och troligen direkt till dina konkurrenter.<\/p>\n\n\n\n

Lyckligtvis finns det s\u00e4tt att f\u00f6rhindra att dina konkurrenter f\u00e5ngar kundernas pengar som du kan f\u00e5 ist\u00e4llet. F\u00f6r att hj\u00e4lpa dig, \u00f6verv\u00e4g tipsen nedan.<\/p>\n\n\n\n

TIPS #1: F\u00f6rst\u00e4rk Curb Appeal<\/strong><\/h2>\n\n\n\n

Det har studier visat 70% av f\u00f6rstag\u00e5ngsf\u00f6rs\u00e4ljningen<\/a> h\u00e4nda p\u00e5 grund av skyltf\u00f6nstrets \u00f6verklagande. Fr\u00e5n exteri\u00f6ren d\u00f6mer kunderna allt fr\u00e5n f\u00e4rg som skalar, skyltf\u00f6nster ogr\u00e4s, smutsiga f\u00f6nster, delvis upplyst skyltning, otydlighet i vad butiken s\u00e4ljer och naturligtvis d\u00e5lig f\u00f6nsterutst\u00e4llning.<\/p>\n\n\n\n

Fr\u00e5n underh\u00e5llsuppgifter till visuella tilltalande, ditt skyltf\u00f6nster m\u00e5ste vara v\u00e4lkomnande och se ut som en plats som potentiella kunder faktiskt skulle vilja komma in p\u00e5 \u2013 \u00e4ven om du tycker att det ser bra ut som det \u00e4r. Verkligheten \u00e4r att du inte \u00e4r alla kunder som g\u00e5r f\u00f6rbi s\u00e5 t\u00e4nk p\u00e5 att ett v\u00e4l upplyst, v\u00e4lsk\u00f6tt och v\u00e4lkomnande skyltf\u00f6nster kan hj\u00e4lpa till att f\u00e5 kunder till din butik.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

F\u00f6r att hj\u00e4lpa till att uppn\u00e5 detta m\u00e5l \u00e4r det viktigt att h\u00e5lla ditt skyltf\u00f6nster fr\u00e4scht och intressant genom produktvisningar i dina yttre f\u00f6nster. Anv\u00e4nd en m\u00e4ngd olika f\u00e4rger och \u00e4ndra belysningen f\u00f6r att skapa en st\u00e4mning och skapa nyfikenhet genom dina sk\u00e4rmar, samt kommunicera att du \u00e4r \u00f6ppen f\u00f6r aff\u00e4rer. <\/p>\n\n\n\n

Skyltning kan hj\u00e4lpa till att \u00e5stadkomma detta, men det \u00e4r viktigt att denna skylt \u00e4r l\u00e4tt att l\u00e4sa och synlig fr\u00e5n trottoaren eller \u00e4nnu l\u00e4ngre bort. Med andra ord, skriv inte dina butikstider f\u00f6r hand utan investera ist\u00e4llet i stark skyltning med l\u00e4ttl\u00e4sta typsnitt som \u00e4r dj\u00e4rva nog f\u00f6r dina kunder att se utan att beh\u00f6va vara direkt bredvid ditt skyltf\u00f6nster.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Nyfiken p\u00e5 om din butik klarar av ovanst\u00e5ende?<\/p>\n\n\n\n

Ett bra test f\u00f6r att utv\u00e4rdera din butiksskyltning \u00e4r att titta p\u00e5 den utifr\u00e5n som om du \u00e4r en potentiell kund. Utv\u00e4rdera det fysiska tillst\u00e5ndet f\u00f6r dina f\u00f6nster, d\u00f6rrar och v\u00e4ggar och identifiera vad som kan beh\u00f6va lite extra TLC. Tilldela sedan medarbetare olika underh\u00e5llsuppgifter som kan inkludera att tv\u00e4tta f\u00f6nster, sopa den fr\u00e4mre ing\u00e5ngen och f\u00f6rst\u00e4rka f\u00f6nstersk\u00e4rmarna f\u00f6r att s\u00e4kerst\u00e4lla att din trottoarkant \u00e4r o\u00f6vertr\u00e4ffad.<\/p>\n\n\n\n

Kom ih\u00e5g det gamla tales\u00e4ttet, "hopp \u00e4r inte en f\u00f6rvaltningsstrategi". S\u00e5, hoppas inte bara att dina butiker har attraktionskraft, inspektera dem regelbundet<\/a> och tilldela korrigerande \u00e5tg\u00e4rder<\/a> n\u00e4r problem uppt\u00e4cks.<\/p>\n\n\n\n

TIPS #2: G\u00f6r det du s\u00e4ljer l\u00e4tt att f\u00f6rst\u00e5 <\/strong><\/h2>\n\n\n\n

Om potentiella kunder inte har n\u00e5gon aning om vad du s\u00e4ljer, vilken motivation har de att g\u00e5 in i din butik? Kan de ber\u00e4tta vad du g\u00f6r eller s\u00e4ljer fr\u00e5n ditt skyltf\u00f6nster? F\u00f6rst\u00e5r de vad ditt varum\u00e4rke kan erbjuda dem eller hur du \u00e4r annorlunda \u00e4n dina konkurrenter?<\/p>\n\n\n\n

Din yttre skyltning \u00e4r utan tvekan den viktigaste typen av skyltning eftersom det \u00e4r det som kommer att hj\u00e4lpa kunderna genom d\u00f6rren och in i din butik. Enligt till en studie<\/a>, 76% av konsumenter har valt att g\u00e5 in i en butik som de aldrig tidigare bes\u00f6kt enbart baserat p\u00e5 dess skylt, och en annan 68% erk\u00e4nner att ha k\u00f6pt produkter eller tj\u00e4nster efter att en skylt f\u00e5ngade deras blick.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Fr\u00e5n skyltning till skyltf\u00f6nster till reklambanners till sm\u00f6rg\u00e5stavlor som v\u00e4lkomnar m\u00e4nniskor och lyfter fram en f\u00f6rs\u00e4ljning, skyltar \u00e4r ofta det f\u00f6rsta intrycket m\u00e5nga kunder har av butiker. Med detta i \u00e5tanke \u00e4r skyltning ocks\u00e5 ett av de viktigaste s\u00e4ljverktygen som en handlare har.<\/p>\n\n\n\n

G\u00f6r det tydligt exakt vilka produkter eller tj\u00e4nster du erbjuder och varf\u00f6r kunderna inte kan vara utan dem. Se till att budskapet \u00e4r rent, tydligt, kortfattat och att det \u00e5terspeglar vad din butik s\u00e4ljer. Som ett resultat kommer du att v\u00e4lkomna fler kunder tack vare den tydlighet du ger dem om vad din butik s\u00e4ljer.<\/p>\n\n\n\n

TIPS #3: Ge en uppmaning till handling<\/strong><\/h2>\n\n\n\n

Att ha ett rent och v\u00e4lsk\u00f6tt skyltf\u00f6nster som visar upp vad du s\u00e4ljer \u00e4r ett m\u00e5ste, men att inf\u00f6rliva en uppmaning till handling lyfter din trottoarkant till en annan niv\u00e5. Att ge potentiella kunder en anledning att g\u00e5 in i din butik kan bidra till att \u00f6ka din butikstrafik s\u00e5v\u00e4l som f\u00f6rs\u00e4ljning. Att inf\u00f6rliva detta sista tips i dina skyltf\u00f6nsterstrategier \u00e4r n\u00e5got att inte f\u00f6rbise.<\/p>\n\n\n\n

\u00c4ven om det kan l\u00e5ta sj\u00e4lvklart, m\u00e5ste kampanjer och f\u00f6rs\u00e4ljningar annonseras med en k\u00e4nsla av br\u00e5dska f\u00f6r att hj\u00e4lpa potentiella kunder att vidta \u00e5tg\u00e4rder. Se till att du anv\u00e4nder reaskyltar i ditt skyltf\u00f6nster men locka \u00e4ven kunder med incitament ut\u00f6ver traditionella reaskyltar. Har du en speciell h\u00e4ndelse? Eller kommer en snart? Har du nyligen v\u00e4lkomnat en ny sp\u00e4nnande leverant\u00f6r till ditt lagersortiment? Erbjuder du gratis f\u00f6rfriskningar hela dagen? G\u00e5 ut\u00f6ver vad som f\u00f6rv\u00e4ntas och dela dessa uppgifter via ditt skyltf\u00f6nster f\u00f6r att uppmuntra kunder att vilja engagera sig och vara en del av din butiksupplevelse.<\/p>\n\n\n\n

Ett annat tips? Var noga med att l\u00e4gga till nedr\u00e4kningar som talar om f\u00f6r folk hur mycket (eller lite) tid de har kvar f\u00f6r att dra nytta av vad som kan h\u00e4nda i din butik. M\u00e5let \u00e4r att bokstavligen tala om f\u00f6r dem vad de ska g\u00f6ra - kom in i butiken f\u00f6r ett fantastiskt erbjudande.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Po\u00e4ngen<\/strong><\/h2>\n\n\n\n

M\u00e5let med detaljhandeln \u00e4r att ge kunderna en helhetsl\u00f6sning och detta b\u00f6rjar med att ge ett v\u00e4lkomnande skyltf\u00f6nster. S\u00e4tt dig sj\u00e4lv i din kunds skor \u2014 skulle du stanna och handla i din butik? Var \u00e4rlig mot dig sj\u00e4lv och fyll i eventuella luckor du kan se i din nuvarande strategi. Verkligheten \u00e4r att du inte f\u00e5r en andra chans att g\u00f6ra ett bra f\u00f6rsta intryck ... s\u00e5 se till att ditt skyltf\u00f6nster inte ger n\u00e5got annat \u00e4n ett fantastiskt intryck som du med s\u00e4kerhet kan vara stolt \u00f6ver.<\/p>\n\n\n\n

Om f\u00f6rfattaren:<\/p>\n\n\n

\n
\"RM-NLReyhle_Headshot_2019<\/figure>\n<\/div>\n\n\n

Nicole Leinbach Reyhle \u00e4r grundare av Retailminded<\/a> och a publicerad f\u00f6rfattare<\/a>. Hon \u00e4r en frekvent bidragsgivare till The Today Show, Forbes och otaliga B2B-publikationer. Reyhle \u00e4r talesman f\u00f6r American Express Small Business Saturday och skriver regelbundet som en tankeledare f\u00f6r detaljhandeln f\u00f6r olika branschresurser.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

En av de viktigaste \u00e5tg\u00e4rderna n\u00e4r det g\u00e4ller att driva en fysisk butik \u00e4r att f\u00e5 fottrafik. Ju mer trafik du genererar leder till fler m\u00f6jligheter f\u00f6r f\u00f6rs\u00e4ljning och kundengagemang, vilket i sin tur leder till huvudm\u00e5let \u2013 \u00f6kade int\u00e4kter. F\u00f6r b\u00e5de sm\u00e5 och stora \u00e5terf\u00f6rs\u00e4ljare, att ha ett skyltf\u00f6nster som kunderna gillar och... Forts\u00e4tt l\u00e4sa Anledningar till varf\u00f6r kunder g\u00e5r f\u00f6rbi din butik<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[431564],"tags":[175,677173885,677173883,2384341,151491],"class_list":["post-5812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-marketing","tag-merchandising","tag-retail","tag-store-windows","tag-storefront"],"yoast_head":"\nReasons Why Customers are Walking Past Your Store<\/title>\n<meta name=\"description\" content=\"Put yourself in your customer\u2019s shoes,\u00a0would you stop and shop at your store? 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