{"id":5053,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5053"},"modified":"2024-11-29T10:25:38","modified_gmt":"2024-11-29T15:25:38","slug":"hur-du-far-kunder-offline-och-till-dina-butiker-under-julhelgen","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/how-to-get-customers-offline-and-into-your-stores-this-holiday-season\/","title":{"rendered":"Hur du f\u00e5r kunder offline och in i dina butiker under semesters\u00e4songen"},"content":{"rendered":"<p class=\"wp-block-paragraph\">19 procent av den \u00e5rliga f\u00f6rs\u00e4ljningen f\u00f6r \u00e5terf\u00f6rs\u00e4ljare sker inom de tv\u00e5 sista m\u00e5naderna av \u00e5ret&nbsp;<a href=\"https:\/\/nrf.com\/research-insights\/holiday-data-and-trends\/winter-holidays\/winter-holiday-faqs\" target=\"_blank\" rel=\"noreferrer noopener\">National Retail Federation<\/a>&nbsp;hittades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Slutsats, <a href=\"https:\/\/blog.bindy.com\/sv\/varfor-det-fjarde-kvartalet-ar-avgorande-for-detaljhandeln\/\" target=\"_blank\" rel=\"noreferrer noopener\">November och december \u00e4r de viktigaste m\u00e5naderna f\u00f6r din detaljhandel<\/a>. Du m\u00e5ste erbjuda \u00f6vertygande sk\u00e4l f\u00f6r att f\u00e5 kunder till dina butiker.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nedan finns n\u00e5gra tips som hj\u00e4lper dig att \u00f6ka bes\u00f6kstrafiken och konvertera f\u00f6rs\u00e4ljningen denna semesterperiod.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"create-bold-displays\"><strong>Skapa fetstilta sk\u00e4rmar<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vi vet att fantastiska sk\u00e4rmar kan leda till fler bes\u00f6kare, \u00f6ka konverteringen och \u00f6ka f\u00f6rs\u00e4ljningen. Varje \u00e5r odlar storl\u00e5dvaruhus h\u00f6geffektiva flerf\u00f6nsterdisplayer f\u00f6r att gl\u00e4dja potentiella kunder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bli kreativ med dina f\u00f6nster. <\/strong>Amit Adler fr\u00e5n <a href=\"https:\/\/www.udizine.com\/shop-by-system\/cable-system\/?SID=9bkokop7lbhrn8qskg72eldgm5\" target=\"_blank\" rel=\"noopener noreferrer\">UDIZINE<\/a> s\u00e4ger:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">F\u00f6nsterdisplayer har kraften att locka in nya kunder och locka stamg\u00e4sterna att kolla in de senaste produkterna. Svagt upplysta sk\u00e4rmar, r\u00f6riga f\u00f6nster eller visuella presentationer som inte har \u00e4ndrats p\u00e5 flera veckor kommer inte att f\u00e5 jobbet gjort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6rlita dig p\u00e5 modul\u00e4ra delar som upph\u00e4ngda displayer f\u00f6r att fullt ut utnyttja utrymmet \u2013 dra blickarna uppifr\u00e5n och ner \u2013 eller displaystativ med variabel h\u00f6jd f\u00f6r att skapa mer visuellt intresse.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"10205\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/shutterstock_1551045755\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1551045755\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-10205\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?resize=2000%2C1333&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Fotokredit: Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ber\u00e4tta en historia med din marknadsf\u00f6ring.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vad f\u00f6rs\u00f6ker du s\u00e4lja och varf\u00f6r \u00e4r det relevant f\u00f6r kunden som kommer in i din butik? <a href=\"https:\/\/visualretailing.com\/blog\/2018\/2\/the-power-of-storytelling-in-visual-merchandising\" target=\"_blank\" rel=\"noopener noreferrer\">Visual Retailing.com<\/a> skrev:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Det m\u00e4nskliga sinnet l\u00e4ngtar efter mening. Det g\u00e5r till och med s\u00e5 l\u00e5ngt att man skapar \u2013 till och med uppfinner \u2013 kopplingar. Vad mer \u00e4r, om sinnet inte kan skapa en ordnad ber\u00e4ttelse fr\u00e5n inkommande information, tenderar det att ignorera det. Om dina varor \u00e4r slumpm\u00e4ssigt utformade kommer potentiella kunder inte att f\u00f6rst\u00e5 och i slut\u00e4ndan kommer de inte att k\u00f6pa.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Identifiera den enkla ber\u00e4ttelsen om varum\u00e4rket du vill ber\u00e4tta och anv\u00e4nd dina produkter f\u00f6r att locka kunder att f\u00f6rest\u00e4lla sig vad dessa f\u00f6rem\u00e5l kommer att g\u00f6ra f\u00f6r dem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Placera kompletterande f\u00f6rem\u00e5l tillsammans. <\/strong>Cross-merchandising \u00e4r ett bra s\u00e4tt att visa dina kunder hur produkter fr\u00e5n olika kategorier kan passa ihop. Du kan kombinera ett presentkort med ytterligare billiga f\u00f6rem\u00e5l f\u00f6r att spara tid f\u00f6r kunden att bygga ett DIY Holiday presentpaket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kom ih\u00e5g att uppdatera dina sk\u00e4rmar s\u00e5 ofta som produkten s\u00e4ljs igenom!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under den hektiska semesterperioden har du kanske inte alltid tid att t\u00e4nka om hela din f\u00f6nstervisning. Se till att planera i f\u00f6rv\u00e4g och veta vilka liknande produkter du kan ers\u00e4tta med dina huvudsk\u00e4rmar f\u00f6r att lyfta fram varor som du fortfarande har i lager.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Letar du efter \u00e4nnu fler tips? Se v\u00e5r <a href=\"https:\/\/blog.bindy.com\/sv\/7-visuella-merchandisingtekniker-for-att-oka-forsaljningen\/\" target=\"_blank\" rel=\"noopener noreferrer\">7 Visual Merchandising-tekniker f\u00f6r att \u00f6ka f\u00f6rs\u00e4ljningen <\/a>eller <a href=\"https:\/\/blog.bindy.com\/sv\/10-merchandising-misstag-aterforsaljare-gor-som-forlorar-forsaljning\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 Merchandising misstag \u00c5terf\u00f6rs\u00e4ljare g\u00f6r som f\u00f6rlorar f\u00f6rs\u00e4ljning.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56888\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/4-tips-to-help-cpgs-create-brilliant-multi-channel-campaigns\/retail_works_here_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"retail_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56888\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bonustips: H\u00e5ll ordning p\u00e5 dina varor!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under semestern och alla dagar p\u00e5 \u00e5ret, kom ih\u00e5g att ingen gillar st\u00f6kiga displayer och st\u00f6kiga hyllor! H\u00e5ll dina varor p\u00e5 punkt och i linje med varum\u00e4rkets etos.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"750\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"plan-a-promotional-holiday-event\"><strong>Planera ett reklamhelgevent<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Att planera ett evenemang i butik runt helgerna \u00e4r ett bra s\u00e4tt att f\u00f6rvandla en vardaglig shoppingupplevelse till en som kommer att f\u00e5 dig att \u00e5terv\u00e4nda kunder och varum\u00e4rkesambassad\u00f6rer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u00e4lj ett relevant tema. <\/strong>T\u00e4nk p\u00e5 din kundbas och vilka typer av saker de gillar. Om du \u00e4r ett accessoarm\u00e4rke f\u00f6r m\u00e4n, kanske bjud in en representant fr\u00e5n ett lokalt spritm\u00e4rke att erbjuda en guidad provning i butik. Livemusik med teman och gratis mat kan ocks\u00e5 hj\u00e4lpa till att locka till sig fottrafik och h\u00f6ja din upplevelse i butiken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Planera fram\u00e5t! <\/strong>L\u00e4mna inte meddelar datumet f\u00f6r ditt evenemang till sista minuten. Planera minst 2-3 m\u00e5nader i f\u00f6rv\u00e4g f\u00f6r att s\u00e4kerst\u00e4lla att evenemangsmarknadsf\u00f6ring och mun till mun sprids brett. Sl\u00e4ng evenemangskort i shoppingp\u00e5sar och l\u00e5t din personal prata om det kommande evenemanget n\u00e4r de tr\u00e4ffar kunder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ha en utlottning<\/strong>. Till\u00e5t kunder att delta i en utlottning under veckorna f\u00f6re evenemanget och bjud dem sedan tillbaka till den stora kv\u00e4llen f\u00f6r att se om de vann!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offer-a-special-promotion\"><strong>Erbjud en specialkampanj&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Att erbjuda en kampanj eller speciell rabatt ger kunderna en anledning att ta sig ut ur sina hus och in i din butik. Med den m\u00f6jligheten kan du skapa ett best\u00e5ende intryck som f\u00e5r dem att se fram emot att bes\u00f6ka igen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>K\u00f6r villkorade kampanjer<\/b><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ett bra s\u00e4tt att skydda dina marginaler samtidigt som du implementerar rabatter \u00e4r att st\u00e4lla villkor. Ist\u00e4llet f\u00f6r att k\u00f6ra generella kampanjer (t.ex. &quot;$10 rabatt p\u00e5 alla k\u00f6p&quot; eller 25% rabatt p\u00e5 alla varor), st\u00e4ll in vissa gr\u00e4nser eller villkor som kunderna m\u00e5ste uppfylla innan de kan l\u00f6sa in erbjudandet. \u2013 <a href=\"https:\/\/blog.vendhq.com\/post\/64901828134\/how-to-discount-in-retail\" target=\"_blank\" rel=\"noopener noreferrer\">Vend.com<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e5gra exempel av <a href=\"https:\/\/blog.vendhq.com\/post\/64901828134\/how-to-discount-in-retail\" target=\"_blank\" rel=\"noopener noreferrer\">F\u00f6rs\u00e4lja<\/a> erbj\u00f6d en procentsats rabatt med ett visst antal k\u00f6pta varor, spenderade $X f\u00f6r att f\u00e5 rabatt och k\u00f6pte f\u00f6r att f\u00e5 en vara gratis eller med rabatt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marknadsf\u00f6ra till dina lojala kunder.&nbsp;<\/strong>Att skicka ett e-postmeddelande till din kundlista med en exklusiv semesterrabatt kan f\u00e5 dig att t\u00e4nka p\u00e5 f\u00f6r dem som b\u00f6rjar planera sina presentk\u00f6p.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"64047\" data-permalink=\"https:\/\/blog.bindy.com\/sv\/dirty_cart-b\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Cart-b.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Cart-b\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Cart-b.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Cart-b.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-64047\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Cart-b.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Cart-b.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Cart-b.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Cart-b.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Cart-b.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Cart-b.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"above-and-beyond-customer-service\"><strong>Above and Beyond kundtj\u00e4nst<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pressen fr\u00e5n Holiday shopping kan vara h\u00e5rt f\u00f6r b\u00e5de dina team och dina kunder. Extra f\u00f6rsiktighet b\u00f6r iakttas f\u00f6r att skapa en positiv upplevelse f\u00f6r alla som kommer in i dina butiker.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.convinceandconvert.com\/word-of-mouth\/word-of-mouth-marketing-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">83% av amerikaner<\/a> s\u00e4ga att en mun till mun rekommendation fr\u00e5n en v\u00e4n eller familjemedlem g\u00f6r dem mer ben\u00e4gna att k\u00f6pa den produkten eller tj\u00e4nsten, s\u00e5 att s\u00e4kerst\u00e4lla ett bra butiksbes\u00f6k oavsett konvertering b\u00f6r vara en prioritet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ge dina team m\u00f6jlighet att vara experter p\u00e5 produktkunskap.&nbsp;<\/strong>Det finns inget v\u00e4rre \u00e4n att bes\u00f6ka en \u00e5terf\u00f6rs\u00e4ljare, beg\u00e4ra assistans och h\u00f6ra, &quot;ah...jag vet inte&quot;. Genomf\u00f6r utbildningsworkshops f\u00f6re semesterruschen f\u00f6r att s\u00e4kerst\u00e4lla att teammedlemmarna kan prata om och rekommendera produkten med tillf\u00f6rsikt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Erbjud f\u00f6rfriskningar.&nbsp;<\/strong>smallbiztrends.com skrev:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">En kall, sn\u00f6ig eller regnig dag kan gratis kaffe, te, varm choklad och andra godsaker locka frusna shoppare att titta f\u00f6rbi och v\u00e4rma sig. H\u00e5ll ett lager av dessa varor i ditt lager s\u00e5 att du kan servera f\u00f6rfriskningar med ett \u00f6gonblicks varsel. Marknadsf\u00f6r dem p\u00e5 sociala medier och via dina andra marknadsf\u00f6ringsmetoder.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"optimize-your-omnichannel\"><strong>Optimera din omnikanal&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c4ven om andelen onlinek\u00f6p forts\u00e4tter att \u00f6ka \u00e5r f\u00f6r \u00e5r, vill de flesta shoppare fortfarande bes\u00f6ka tegel- och murbruksbutiker f\u00f6r att f\u00e5 inspiration, se och interagera med produkter (som framg\u00e5r av unders\u00f6kningen nedan av <a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights.html\" target=\"_blank\" rel=\"noreferrer noopener\">Deloitte<\/a>). Att se till att ditt lager \u00e4r l\u00e4ttillg\u00e4ngligt i butik och online kommer att s\u00e4kerst\u00e4lla en f\u00f6rs\u00e4ljning f\u00f6r dig, oavsett kanal.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/www2.deloitte.com\/content\/dam\/insights\/us\/articles\/4737_2018-holiday-survey\/figures\/4737_fig9.png?ssl=1\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www2.deloitte.com\/content\/dam\/insights\/us\/articles\/4737_2018-holiday-survey\/figures\/4737_fig9.png?w=700&#038;ssl=1\" alt=\"Anledningar till att handla i butik kontra online: Produktinteraktion och inspiration\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hur lockar du in extra semestertrafik till dina butiker? L\u00e5t oss veta i kommentarerna!<\/p>","protected":false},"excerpt":{"rendered":"<p>19 procent av den \u00e5rliga f\u00f6rs\u00e4ljningen f\u00f6r \u00e5terf\u00f6rs\u00e4ljare sker under \u00e5rets sista tv\u00e5 m\u00e5nader enligt National Retail Federation. Sammanfattningsvis \u00e4r november och december de viktigaste m\u00e5naderna f\u00f6r din detaljhandel. Du m\u00e5ste erbjuda \u00f6vertygande sk\u00e4l f\u00f6r att f\u00e5 kunder till dina butiker. Nedan finns n\u00e5gra tips som hj\u00e4lper dig att \u00f6ka fottrafiken ... <a href=\"https:\/\/blog.bindy.com\/sv\/how-to-get-customers-offline-and-into-your-stores-this-holiday-season\/\" class=\"more-link\">Forts\u00e4tt l\u00e4sa <span class=\"screen-reader-text\">Hur du f\u00e5r kunder offline och in i dina butiker under semesters\u00e4songen<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196,677174005],"tags":[4325,677173885,677173883],"class_list":["post-5053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","category-how-to","tag-holidays","tag-merchandising","tag-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Get Customers Offline and Into Your Stores During The Holiday Season<\/title>\n<meta name=\"description\" content=\"November and December are the most important months for your retail business. You need compelling offers to get customers into your stores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/sv\/hur-du-far-kunder-offline-och-till-dina-butiker-under-julhelgen\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get Customers Offline and Into Your Stores During The Holiday Season\" \/>\n<meta property=\"og:description\" content=\"November and December are the most important months for your retail business. 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