{"id":4971,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4971"},"modified":"2024-11-28T14:46:59","modified_gmt":"2024-11-28T19:46:59","slug":"10-merchandising-misstag-aterforsaljare-gor-som-forlorar-forsaljning","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/10-merchandising-misstag-aterforsaljare-gor-som-forlorar-forsaljning\/","title":{"rendered":"10 varuf\u00f6rs\u00e4ljningsmisstag \u00c5terf\u00f6rs\u00e4ljare g\u00f6r som tappar f\u00f6rs\u00e4ljning"},"content":{"rendered":"

Kundernas behov m\u00e5ste vara en prioritet f\u00f6r butiksprodukter. \u00c4ven om r\u00e4tt produkter och prispunkter \u00e4r viktiga, \u00e4r det kunderna som g\u00f6r skillnaden. Utan en kombination av nya och \u00e5terkommande kunder misslyckas detaljhandeln. Enligt Bureau of Labor Statistics \u00f6verlever cirka tv\u00e5 tredjedelar av f\u00f6retag med anst\u00e4llda bara cirka tv\u00e5 \u00e5r. F\u00f6r att \u00f6ka \u00f6verlevnadsgraden f\u00f6r ditt f\u00f6retag \u00e4r det viktigt att undvika vissa marknadsf\u00f6ringsmisstag.<\/p>\n\n\n\n

1. Dolda produkter<\/strong><\/h2>\n\n\n\n

Fysiska butiker k\u00e4mpar dagligen f\u00f6r att konkurrera med online-\u00e5terf\u00f6rs\u00e4ljningsalternativ \u2013 ett klick, tv\u00e5 klick och boom, exakt den \u00f6nskade varan \u00e4r nu p\u00e5 v\u00e4g f\u00f6r leverans. N\u00e4r kunder v\u00e4ljer att komma in i en fysisk butik b\u00f6r det aldrig vara kr\u00e5ngligt eller ta f\u00f6r mycket tid att hitta den \u00f6nskade produkten. Om kunderna m\u00e5ste gissa var artiklarna finns, sjunker konverteringsfrekvensen. Naturliga grupperingar, l\u00e4ttl\u00e4sta skyltar och tydliga displayer \u00e4r tre av de enklaste s\u00e4tten att \u00f6ka en produkts synlighet. <\/p>\n\n\n\n

\"\"
Fotokredit: Shutterstock<\/figcaption><\/figure>\n\n\n\n

2. Trafikfl\u00f6desproblem<\/strong><\/h2>\n\n\n\n

G\u00e5ngar som k\u00e4nns tr\u00e5nga p\u00e5 grund av skrymmande sk\u00e4rmar eller f\u00f6rs\u00e4ljningsbord som g\u00f6r att genomfartsomr\u00e5den \u00e4r \u00f6verbelastade \u00e4r de fr\u00e4msta orsakerna till problem med trafikfl\u00f6det. Kan kunder med s\u00e4rskilda behov eller v\u00e5rdgivare med barnvagn enkelt navigera i din butik?<\/p>\n\n\n\n

Kunder m\u00e5ste r\u00f6ra sig genom utrymmet med gott om utrymme f\u00f6r att stanna och titta p\u00e5 visningsobjekt. Effektivisera med eleganta, modul\u00e4ra displaym\u00f6bler och h\u00e5rdvara anpassade f\u00f6r att passa ditt utrymme.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

3. D\u00e5lig kundservice<\/strong><\/h2>\n\n\n\n

D\u00e5lig kundservice p\u00e5verkar f\u00f6rs\u00e4ljningen direkt - s\u00e4rskilt n\u00e4r anst\u00e4llda \u00e4r of\u00f6rsk\u00e4mda, sarkastiska eller respektl\u00f6sa. Detta beteende kan uppenbarligen driva bort kunder oavsett hur fantastiska sk\u00e4rmar eller produkter r\u00e5kar vara.<\/p>\n\n\n\n

Likgiltighet f\u00f6r kunder samt att inte vara kunnig om butikens produkter och tj\u00e4nster kommer att skada ditt resultat. Att misslyckas med att \u00f6ppna butiken i tid, st\u00e4nga tidigt och inte tillhandah\u00e5lla tillr\u00e4ckligt med personal under h\u00f6gtrafik \u00e4r dessutom vanliga misstag som g\u00f6rs av \u00e5terf\u00f6rs\u00e4ljare.<\/p>\n\n\n\n

\"\"
Fotokredit: Shutterstock<\/figcaption><\/figure>\n\n\n\n

4. Otillr\u00e4cklig budget f\u00f6r bildsk\u00e4rmar<\/strong><\/h2>\n\n\n\n

En gedigen merchandisingplan f\u00f6r din butik \u00e4r ett m\u00e5ste, men det m\u00e5ste g\u00e5 l\u00e4ngre \u00e4n ett planeringssystem f\u00f6r ombest\u00e4llningar, anskaffning av nya artiklar och tidsneds\u00e4ttningar. En omfattande budget f\u00f6r displayer inkluderar f\u00f6rem\u00e5l som skyltar, rekvisita, belysning och armaturer som str\u00e4cker sig fr\u00e5n slatwall-tillbeh\u00f6r till v\u00e4ggmonterade hyllsystem.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

H\u00e5ll bildsk\u00e4rmskomponenter uppdaterade och i gott skick med byten vid behov. Dina sk\u00e4rmar i butik har verklig kraft n\u00e4r det g\u00e4ller att skapa omvandlingar, men om deras komponenter inte h\u00e5ller m\u00e5ttet faller f\u00f6rs\u00e4ljningen of\u00f6r\u00e4ndrat. <\/p>\n\n\n\n

5. F\u00f6rvirrande sk\u00e4rmar<\/strong><\/h2>\n\n\n\n

Om kunden inte kan f\u00f6rst\u00e5 vilken vara, varum\u00e4rke eller tj\u00e4nst som visas m\u00e5ste din display omarbetas. Utst\u00e4llningar kan ber\u00e4tta en historia, vara f\u00f6renklade, konstn\u00e4rliga eller gruppera liknande f\u00f6rem\u00e5l, men syftet m\u00e5ste vara tydligt.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

6. <\/strong>Stillast\u00e5ende sk\u00e4rmar<\/strong><\/h2>\n\n\n\n

Att inte byta butiksdisplay tillr\u00e4ckligt ofta \u00e4r ett vanligt misstag. Byt omedelbart ut alla datum- eller s\u00e4songsspecifika visningar, oavsett om det g\u00e4ller helgdagar eller specialerbjudanden. H\u00e5ll koll p\u00e5 kundernas engagemang med nya och gamla sk\u00e4rmar. Om en inte fungerar, \u00e4ndra den. Slutligen, uppdatera skyltarna regelbundet och \u00f6verv\u00e4g att inf\u00f6rliva teknik f\u00f6r att uppmuntra kundernas interaktion med displayen.<\/p>\n\n\n\n

7. Skyltningsproblem<\/strong><\/h2>\n\n\n\n

Utst\u00e4llningsskyltar och eller andra allm\u00e4nna skyltar f\u00f6r butiker \u2013 s\u00e4rskilt kartor \u2013 m\u00e5ste vara tydliga och l\u00e4tta att l\u00e4sa. Undvik blommiga typsnitt och en punktstorlek som \u00e4r f\u00f6r liten. M\u00e4t alltid f\u00f6r skyltning - skyltar som \u00e4r f\u00f6r stora kan \u00f6verskugga en display och f\u00f6rringa produkten.<\/p>\n\n\n\n

\"\"
Fotokredit: Shutterstock<\/figcaption><\/figure>\n\n\n\n

Ett annat vanligt misstag \u00e4r att f\u00f6rs\u00f6ka \u00e5tervinna skyltar f\u00f6r ofta. \u00c5teranv\u00e4ndning av skyltar kan hj\u00e4lpa en budget och vara f\u00f6rdelaktigt f\u00f6r milj\u00f6n. Men n\u00e4r skyltarna \u00e4r trasiga och inte l\u00e4ngre tilltalar, \u00e4r det dags att investera i nya.<\/p>\n\n\n\n

8. D\u00e5lig hush\u00e5llning<\/strong><\/h2>\n\n\n\n

Ta en promenad genom butikslokalen och se den strikt ur kundens perspektiv. Hur rent \u00e4r det - egentligen? Det \u00e4r viktigt att allm\u00e4n st\u00e4dning som dammsugning, dammning och reng\u00f6ring av f\u00f6nster och speglar g\u00f6rs dagligen. Kunder vill inte ta tag i en hyllvara och komma iv\u00e4g med dammiga fingrar.<\/p>\n\n\n\n

Andra problem att leta efter \u00e4r sk\u00e4rmar med trasiga\/saknade delar, lampor som beh\u00f6ver bytas ut, skalade klisterm\u00e4rken, bleka skyltar eller fransiga mattor som kan utg\u00f6ra en snubbelrisk. Det \u00e4r d\u00e4r detaljhandelsrevision<\/a> Detaljhandelsrevisioner leder till h\u00f6gre efterlevnad av varum\u00e4rkesstandarder och hj\u00e4lper till att l\u00f6sa problem innan de p\u00e5verkar resultatet.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

9. Maximerar inte utcheckningszonen<\/strong><\/h2>\n\n\n\n

N\u00e4r kunder v\u00e4l g\u00e5r in i kassan kommer de sannolikt att g\u00f6ra sina k\u00f6p, men maximerar du det utrymmet? Utnyttja kassautrymmet genom att skapa en atmosf\u00e4r som \u00e4r lugn och v\u00e4l upplyst. Visa nya eller popul\u00e4ra f\u00f6rem\u00e5l p\u00e5 v\u00e4ggen bakom kassan och se till att medarbetare kan svara p\u00e5 fr\u00e5gor om dessa f\u00f6rem\u00e5l.<\/p>\n\n\n\n

\u00d6verv\u00e4ldiga inte kunden med f\u00f6r m\u00e5nga till\u00e4ggsprodukter som visas p\u00e5 disken eller i kassag\u00e5ngen. Kunder f\u00f6rv\u00e4ntar sig att impulsartiklar finns i detta omr\u00e5de, men f\u00f6r m\u00e5nga kan skapa beslutstr\u00f6tthet.<\/p>\n\n\n\n

10. Underutnyttjade f\u00f6nstersk\u00e4rmar<\/strong><\/h2>\n\n\n\n

F\u00f6nsterdisplayer har kraften att locka in nya kunder och locka stamg\u00e4sterna att kolla in de senaste produkterna. Svagt upplysta sk\u00e4rmar, r\u00f6riga f\u00f6nster eller visuella presentationer som inte har \u00e4ndrats p\u00e5 flera veckor kommer inte att f\u00e5 jobbet gjort.<\/p>\n\n\n\n

F\u00f6rlita dig p\u00e5 modul\u00e4ra delar som upph\u00e4ngda displayer f\u00f6r att fullt ut utnyttja utrymmet \u2013 dra blickarna uppifr\u00e5n och ner \u2013 eller displaystativ med variabel h\u00f6jd f\u00f6r att skapa mer visuellt intresse.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Enkla f\u00f6r\u00e4ndringar kan g\u00f6ra stor skillnad f\u00f6r en butik. Ingenting garanterar omedelbar framg\u00e5ng, men att undvika dessa 10 vanliga misstag kan verkligen hj\u00e4lpa. Fr\u00e5n f\u00f6rb\u00e4ttrad kundservice till kraftfulla sk\u00e4rmar, det \u00e4r dags att t\u00e4nka om dina marknadsf\u00f6ringsstrategier.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n
\n
\"amit<\/figure>\n<\/div>\n\n\n

F\u00f6rfattarens biografi:<\/em><\/strong> Amit Adler \u00e4r Vice President of Sales p\u00e5 UDIZINE<\/a>, etablerat 1995 och utm\u00e4rkt internationellt f\u00f6r m\u00e5ngfalden av sina displaysystem. Adler har en bakgrund inom internationell f\u00f6rs\u00e4ljning och aff\u00e4rsutveckling. <\/em><\/p>","protected":false},"excerpt":{"rendered":"

Kundernas behov m\u00e5ste vara en prioritet f\u00f6r butiksprodukter. \u00c4ven om r\u00e4tt produkter och prispunkter \u00e4r viktiga, \u00e4r det kunderna som g\u00f6r skillnaden. Utan en kombination av nya och \u00e5terkommande kunder misslyckas detaljhandeln. Enligt Bureau of Labor Statistics \u00f6verlever cirka tv\u00e5 tredjedelar av f\u00f6retag med anst\u00e4llda bara cirka tv\u00e5 \u00e5r. Att\u2026 Forts\u00e4tt l\u00e4sa 10 varuf\u00f6rs\u00e4ljningsmisstag \u00c5terf\u00f6rs\u00e4ljare g\u00f6r som tappar f\u00f6rs\u00e4ljning<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[49417],"tags":[677173885,677173883,7094],"class_list":["post-4971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-retail","tag-sales"],"yoast_head":"\n10 Merchandising Mistakes Retailers Make That Lose Sales<\/title>\n<meta name=\"description\" content=\"To increase the survival rate for your business, it\u2019s essential to avoid certain merchandising mistakes. Here are 10 mistakes to avoid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/sv\/10-merchandising-misstag-aterforsaljare-gor-som-forlorar-forsaljning\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Merchandising Mistakes Retailers Make That Lose Sales\" \/>\n<meta property=\"og:description\" content=\"To increase the survival rate for your business, it\u2019s essential to avoid certain merchandising mistakes. Here are 10 mistakes to avoid.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/sv\/10-merchandising-misstag-aterforsaljare-gor-som-forlorar-forsaljning\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:15:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-28T19:46:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_567634105.jpg?_t=1732823219\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/10-merchandising-mistakes-retailers-make-that-lose-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/10-merchandising-mistakes-retailers-make-that-lose-sales\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"10 Merchandising Mistakes Retailers Make That Lose Sales\",\"datePublished\":\"2021-10-26T20:15:59+00:00\",\"dateModified\":\"2024-11-28T19:46:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/10-merchandising-mistakes-retailers-make-that-lose-sales\\\/\"},\"wordCount\":942,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/10-merchandising-mistakes-retailers-make-that-lose-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_567634105.jpg?fit=1920%2C1280&ssl=1\",\"keywords\":[\"Merchandising\",\"retail\",\"sales\"],\"articleSection\":[\"\ud83d\udc5c Merchandising\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/10-merchandising-mistakes-retailers-make-that-lose-sales\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/10-merchandising-mistakes-retailers-make-that-lose-sales\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/10-merchandising-mistakes-retailers-make-that-lose-sales\\\/\",\"name\":\"10 Merchandising Mistakes Retailers Make That Lose Sales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/10-merchandising-mistakes-retailers-make-that-lose-sales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/10-merchandising-mistakes-retailers-make-that-lose-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_567634105.jpg?fit=1920%2C1280&ssl=1\",\"datePublished\":\"2021-10-26T20:15:59+00:00\",\"dateModified\":\"2024-11-28T19:46:59+00:00\",\"description\":\"To increase the survival rate for your business, it\u2019s essential to avoid certain merchandising mistakes. Here are 10 mistakes to avoid.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/10-merchandising-mistakes-retailers-make-that-lose-sales\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/10-merchandising-mistakes-retailers-make-that-lose-sales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/10-merchandising-mistakes-retailers-make-that-lose-sales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_567634105.jpg?fit=1920%2C1280&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_567634105.jpg?fit=1920%2C1280&ssl=1\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/10-merchandising-mistakes-retailers-make-that-lose-sales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.bindy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 Merchandising Mistakes Retailers Make That Lose Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"name\":\"Audits, Tasks and Communication\",\"description\":\"Retail and Hospitality Operations\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bindy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\",\"name\":\"Bindy\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"width\":1005,\"height\":301,\"caption\":\"Bindy\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bindyhq\",\"https:\\\/\\\/x.com\\\/bindyhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bindyhq\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\",\"name\":\"Bindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"caption\":\"Bindy\"},\"description\":\"Bindy is a cloud-powered app to automate \u2714\ufe0f audits, \ud83d\uddd3\ufe0f tasks and \ud83d\udce3 communication for retail and hospitality. Deploy and verify brand standards, tasks, and corrective actions to your sites with ease. Get real-time reports, signatures, videos, and photo verifications.\",\"sameAs\":[\"https:\\\/\\\/www.bindy.com\"],\"url\":\"https:\\\/\\\/blog.bindy.com\\\/sv\\\/author\\\/betterdot\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 varuf\u00f6rs\u00e4ljningsmisstag \u00c5terf\u00f6rs\u00e4ljare g\u00f6r som tappar f\u00f6rs\u00e4ljning","description":"F\u00f6r att \u00f6ka \u00f6verlevnadsgraden f\u00f6r ditt f\u00f6retag \u00e4r det viktigt att undvika vissa marknadsf\u00f6ringsmisstag. H\u00e4r \u00e4r 10 misstag att undvika.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bindy.com\/sv\/10-merchandising-misstag-aterforsaljare-gor-som-forlorar-forsaljning\/","og_locale":"sv_SE","og_type":"article","og_title":"10 Merchandising Mistakes Retailers Make That Lose Sales","og_description":"To increase the survival rate for your business, it\u2019s essential to avoid certain merchandising mistakes. Here are 10 mistakes to avoid.","og_url":"https:\/\/blog.bindy.com\/sv\/10-merchandising-misstag-aterforsaljare-gor-som-forlorar-forsaljning\/","og_site_name":"Audits, Tasks and Communication","article_publisher":"https:\/\/www.facebook.com\/bindyhq","article_published_time":"2021-10-26T20:15:59+00:00","article_modified_time":"2024-11-28T19:46:59+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_567634105.jpg?_t=1732823219","type":"image\/jpeg"}],"author":"Bindy","twitter_card":"summary_large_image","twitter_creator":"@bindyhq","twitter_site":"@bindyhq","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bindy.com\/10-merchandising-mistakes-retailers-make-that-lose-sales\/#article","isPartOf":{"@id":"https:\/\/blog.bindy.com\/10-merchandising-mistakes-retailers-make-that-lose-sales\/"},"author":{"name":"Bindy","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f"},"headline":"10 Merchandising Mistakes Retailers Make That Lose Sales","datePublished":"2021-10-26T20:15:59+00:00","dateModified":"2024-11-28T19:46:59+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bindy.com\/10-merchandising-mistakes-retailers-make-that-lose-sales\/"},"wordCount":942,"commentCount":0,"publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"image":{"@id":"https:\/\/blog.bindy.com\/10-merchandising-mistakes-retailers-make-that-lose-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_567634105.jpg?fit=1920%2C1280&ssl=1","keywords":["Merchandising","retail","sales"],"articleSection":["\ud83d\udc5c Merchandising"],"inLanguage":"sv-SE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bindy.com\/10-merchandising-mistakes-retailers-make-that-lose-sales\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bindy.com\/10-merchandising-mistakes-retailers-make-that-lose-sales\/","url":"https:\/\/blog.bindy.com\/10-merchandising-mistakes-retailers-make-that-lose-sales\/","name":"10 varuf\u00f6rs\u00e4ljningsmisstag \u00c5terf\u00f6rs\u00e4ljare g\u00f6r som tappar f\u00f6rs\u00e4ljning","isPartOf":{"@id":"https:\/\/blog.bindy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bindy.com\/10-merchandising-mistakes-retailers-make-that-lose-sales\/#primaryimage"},"image":{"@id":"https:\/\/blog.bindy.com\/10-merchandising-mistakes-retailers-make-that-lose-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_567634105.jpg?fit=1920%2C1280&ssl=1","datePublished":"2021-10-26T20:15:59+00:00","dateModified":"2024-11-28T19:46:59+00:00","description":"F\u00f6r att \u00f6ka \u00f6verlevnadsgraden f\u00f6r ditt f\u00f6retag \u00e4r det viktigt att undvika vissa marknadsf\u00f6ringsmisstag. H\u00e4r \u00e4r 10 misstag att undvika.","breadcrumb":{"@id":"https:\/\/blog.bindy.com\/10-merchandising-mistakes-retailers-make-that-lose-sales\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bindy.com\/10-merchandising-mistakes-retailers-make-that-lose-sales\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/blog.bindy.com\/10-merchandising-mistakes-retailers-make-that-lose-sales\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_567634105.jpg?fit=1920%2C1280&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_567634105.jpg?fit=1920%2C1280&ssl=1","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bindy.com\/10-merchandising-mistakes-retailers-make-that-lose-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.bindy.com\/"},{"@type":"ListItem","position":2,"name":"10 Merchandising Mistakes Retailers Make That Lose Sales"}]},{"@type":"WebSite","@id":"https:\/\/blog.bindy.com\/#website","url":"https:\/\/blog.bindy.com\/","name":"Revisioner, uppgifter och kommunikation","description":"Detaljhandel och hotell- och restaurangverksamhet","publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bindy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/blog.bindy.com\/#organization","name":"Bindy","url":"https:\/\/blog.bindy.com\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","width":1005,"height":301,"caption":"Bindy"},"image":{"@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bindyhq","https:\/\/x.com\/bindyhq","https:\/\/www.linkedin.com\/company\/bindyhq\/"]},{"@type":"Person","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f","name":"Bindy","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","caption":"Bindy"},"description":"Bindy \u00e4r en molndriven app f\u00f6r att automatisera \u2714\ufe0f-revisioner, \ud83d\uddd3\ufe0f-uppgifter och \ud83d\udce3-kommunikation f\u00f6r detaljhandel och hotell- och restaurangbranschen. Implementera och verifiera varum\u00e4rkesstandarder, uppgifter och korrigerande \u00e5tg\u00e4rder p\u00e5 dina webbplatser med l\u00e4tthet. F\u00e5 rapporter, signaturer, videor och fotoverifieringar i realtid.","sameAs":["https:\/\/www.bindy.com"],"url":"https:\/\/blog.bindy.com\/sv\/author\/betterdot\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_567634105.jpg?fit=1920%2C1280&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pDNAM-1ib","jetpack-related-posts":[{"id":10693,"url":"https:\/\/blog.bindy.com\/sv\/visuell-merchandising-i-detaljhandelns-basta-bloggar\/","url_meta":{"origin":4971,"position":0},"title":"Visual Merchandising i detaljhandeln: B\u00e4sta bloggarna","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Visuell merchandising inom detaljhandeln \u00e4r praxisen att presentera tj\u00e4nster och produkter f\u00f6r kunder p\u00e5 ett s\u00e4tt som engagerar och motiverar kunden att k\u00f6pa. N\u00e4r butikerna \u00f6ppnar igen och vi g\u00e5r in i fj\u00e4rde kvartalet letar m\u00e5nga \u00e5terf\u00f6rs\u00e4ljare efter s\u00e4tt att f\u00f6rb\u00e4ttra sin visuella merchandising f\u00f6r att v\u00e4lkomna kunder tillbaka och locka\u2026","rel":"","context":"I \u201d\ud83d\udc5c Merchandising\u201d","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/sv\/kategori\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5682,"url":"https:\/\/blog.bindy.com\/sv\/5-aterforsaljarmisstag-som-dodar-din-forsaljning\/","url_meta":{"origin":4971,"position":1},"title":"5 Retail Merchandising Misstag som d\u00f6dar din f\u00f6rs\u00e4ljning","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Allt som kunderna uppfattar n\u00e4r de g\u00e5r in i din butik faller under kategorin merchandising \u2013 fr\u00e5n hur attraktivt ditt skyltf\u00f6nster \u00e4r till kundernas upplevelse med ditt kassasystem i kassan. Genom att exponera produkter p\u00e5 r\u00e4tt s\u00e4tt kan du h\u00e5lla trafiken ig\u00e5ng i hela din butik,\u2026","rel":"","context":"I \u201d\ud83d\udc5c Merchandising\u201d","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/sv\/kategori\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5136,"url":"https:\/\/blog.bindy.com\/sv\/5-detaljhandelstrender-att-se-upp-for\/","url_meta":{"origin":4971,"position":2},"title":"5 detaljhandelstrender att se upp f\u00f6r","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Varuexponering \u00e4r \u2013 och kommer att forts\u00e4tta vara \u2013 en av de st\u00f6rsta drivkrafterna f\u00f6r f\u00f6rs\u00e4ljning och kundengagemang inom detaljhandeln. Hur din butik \u00e4r exponerad p\u00e5verkar allt fr\u00e5n varum\u00e4rkesuppfattning till kundupplevelse, vilket \u00e4r anledningen till att det \u00e4r viktigt att h\u00e5lla dina varuexponeringsinitiativ fr\u00e4scha och relevanta. En del av att g\u00f6ra\u2026","rel":"","context":"I \u201d\ud83d\udc5c Merchandising\u201d","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/sv\/kategori\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":60112,"url":"https:\/\/blog.bindy.com\/sv\/hur-man-skapar-en-merchandisingplan\/","url_meta":{"origin":4971,"position":3},"title":"Hur man skapar en effektiv f\u00f6rs\u00e4ljningsplan","author":"colinchan1","date":"mars 31, 2023","format":false,"excerpt":"Det var inte s\u00e5 l\u00e4nge sedan som \u00e5terf\u00f6rs\u00e4ljare och konsumenter stod inf\u00f6r en pl\u00e5ga av sluts\u00e5lda varor och tomma hyllor \u2013 p\u00e5 grund av st\u00f6rningar i leveranskedjan inom den globala detaljhandeln. Tiderna har verkligen f\u00f6r\u00e4ndrats sedan dess, och det har \u00e4ven utmaningarna. En studie av HubSpot visar att 50% av \u00e5terf\u00f6rs\u00e4ljarna i\u2026","rel":"","context":"I \u201d\ud83d\udc5c Merchandising\u201d","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/sv\/kategori\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":11021,"url":"https:\/\/blog.bindy.com\/sv\/varuplanering-den-smarta-aterforsaljarguiden-for-hur-man-gor-det-ratt\/","url_meta":{"origin":4971,"position":4},"title":"Varuplanering: Den smarta \u00e5terf\u00f6rs\u00e4ljarens guide f\u00f6r hur man g\u00f6r det r\u00e4tt","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Benjamin Franklin sa klokt nog att \u201catt misslyckas med att planera \u00e4r att planera f\u00f6r att misslyckas\u201d. \u00c4ven om han inte specifikt syftade p\u00e5 detaljhandeln, kunde tales\u00e4ttet inte klinga mer sant \u2013 s\u00e4rskilt n\u00e4r det g\u00e4ller varuplanering f\u00f6r din butik. Om varorna du best\u00e4ller och s\u00e5 flitigt visar upp i din\u2026","rel":"","context":"I \u201d\ud83d\udc5c Merchandising\u201d","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/sv\/kategori\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6350,"url":"https:\/\/blog.bindy.com\/sv\/detaljhandelsvaruhandel-den-definitiva-guiden\/","url_meta":{"origin":4971,"position":5},"title":"Retail Merchandising \u2013 Den definitiva guiden","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Vem riktar sig den h\u00e4r guiden till? Denna definitiva guide till detaljhandelsf\u00f6rs\u00e4ljning \u00e4r f\u00f6r \u00e5terf\u00f6rs\u00e4ljare med flera enheter inom branscher som apotek, spa, kliniker, telekommunikation, m\u00f6bel-, secondhand- och snabbmatsrestauranger. Guiden hj\u00e4lper \u00e4ven tillverkare eller distribut\u00f6rer av f\u00f6rpackade konsumentvaror. Inom detaljhandeln avser "f\u00f6rs\u00e4ljning" ett brett spektrum av organisatoriska aktiviteter:\u2026","rel":"","context":"I \u201d\ud83d\udc5c Merchandising\u201d","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/sv\/kategori\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts\/4971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/comments?post=4971"}],"version-history":[{"count":46,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts\/4971\/revisions"}],"predecessor-version":[{"id":64967,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts\/4971\/revisions\/64967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/media\/61564"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/media?parent=4971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/categories?post=4971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/tags?post=4971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}