{"id":4797,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4797"},"modified":"2024-09-10T10:09:24","modified_gmt":"2024-09-10T14:09:24","slug":"topp-10-kpis-som-smb-aterforsaljare-bor-spara-och-hur-man-mater-dem","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/topp-10-kpis-som-smb-aterforsaljare-bor-spara-och-hur-man-mater-dem\/","title":{"rendered":"Topp 10 nyckeltal som SMB-\u00e5terf\u00f6rs\u00e4ljare b\u00f6r sp\u00e5ra \u2013 och hur man m\u00e4ter dem"},"content":{"rendered":"

N\u00e4r man driver ett litet f\u00f6retag finns det inga sm\u00e5 beslut. Du m\u00e5ste gr\u00e4va i detaljhandelsdetaljerna och analyserna som levererar data bakom varje transaktion och interaktion som sker i din butik.<\/span><\/p>\n\n\n\n

Det \u00e4r d\u00e4r Key Performance Indicators (KPI) kommer in \u2013 numeriska v\u00e4rden som indikerar om ditt f\u00f6retag n\u00e5r sina m\u00e5l. De ger ett s\u00e4tt att utv\u00e4rdera din organisations prestanda och fatta datadrivna beslut f\u00f6r att hj\u00e4lpa ditt framg\u00e5ngsrika f\u00f6retag att v\u00e4xa.<\/span><\/p>\n\n\n\n

Men \u00e4nd\u00e5, en unders\u00f6kning av<\/span> Geckoboard<\/a> fann att 49% av sm\u00e5 och medelstora f\u00f6retags\u00e4gare har misslyckats med att identifiera n\u00e5gra nyckeltal. F\u00f6retags\u00e4gare som sp\u00e5rade nyckeltal hade ungef\u00e4r dubbelt s\u00e5 stor risk att n\u00e5 sina m\u00e5l! <\/span>De fann ocks\u00e5 att 92% av f\u00f6retag som sp\u00e5rar sina m\u00e4tv\u00e4rden i realtid n\u00e5dde n\u00e5gra eller alla sina m\u00e5l under de senaste 12 m\u00e5naderna.<\/p>\n\n\n\n

\u00c4ven om det bokstavligen finns hundratals nyckeltal som ett f\u00f6retag kan sp\u00e5ra, \u00e4r dessa nedan av s\u00e4rskild och allm\u00e4nt f\u00f6rekommande betydelse f\u00f6r de flesta former av detaljhandel.<\/span><\/p>\n\n\n\n

F\u00f6rs\u00e4ljningsint\u00e4kter<\/strong><\/h2>\n\n\n\n
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Hur man m\u00e4ter:<\/b> F\u00f6rs\u00e4ljningsint\u00e4kter = int\u00e4kter fr\u00e5n f\u00f6rs\u00e4ljning av varor och tj\u00e4nster \u2013 kostnaden f\u00f6rknippad med saker som returnerade eller ej levererade varor.<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

<\/span>Enkelt uttryckt \u00e4r f\u00f6rs\u00e4ljningsint\u00e4kter hur mycket du s\u00e4ljer. F\u00f6rs\u00e4ljningsresultat fr\u00e5n m\u00e5nad till m\u00e5nad kan ber\u00e4tta mycket om ditt f\u00f6retag. \u00c4r folk intresserade av att k\u00f6pa din produkt\/tj\u00e4nst? Hur l\u00f6nar sig dina marknadsf\u00f6ringsinsatser? Sl\u00e5r du ut dina konkurrenter?<\/span><\/p>\n\n\n\n

N\u00e4r du utv\u00e4rderar dina f\u00f6rs\u00e4ljningsint\u00e4kter, se till att ta h\u00e4nsyn till saker som f\u00f6r\u00e4ndringar p\u00e5 marknaden, tidigare marknadsf\u00f6ringsinsatser etc. eftersom det finns m\u00e5nga faktorer som spelar in. Att \u00f6ka dina f\u00f6rs\u00e4ljningsint\u00e4kter b\u00f6r vara ett l\u00e5ngsiktigt m\u00e5l<\/span>. Det mest uppenbara s\u00e4ttet att \u00f6ka detta m\u00e5tt \u00e4r att \u00f6ka antalet f\u00f6rs\u00e4ljningar. T\u00e4nk p\u00e5 att ut\u00f6ka dina marknadsf\u00f6ringsinsatser, anst\u00e4lla ny personal eller skapa en \u00e5terf\u00f6rs\u00e4ljarmilj\u00f6 som \u00e4r sv\u00e5r att motst\u00e5.<\/span><\/p>\n\n\n\n

Kom ih\u00e5g det gamla tales\u00e4ttet, "hopp \u00e4r inte en f\u00f6rvaltningsstrategi". S\u00e5, hoppas inte bara att dina butiker har utvecklat en milj\u00f6 som bidrar till h\u00f6gre f\u00f6rs\u00e4ljning, inspektera dem regelbundet<\/a> och tilldela korrigerande \u00e5tg\u00e4rder<\/a> n\u00e4r problem uppt\u00e4cks.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Nettovinstmarginal<\/strong><\/h2>\n\n\n\n
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Hur man m\u00e4ter: <\/b>Nettovinstmarginal = totala f\u00f6rs\u00e4ljningsint\u00e4kter \u2013 totala aff\u00e4rskostnader (direkta kostnader + indirekta kostnader + skatter + r\u00e4ntor)<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

Detta svarar p\u00e5 en enkel \u2013 men mycket viktig \u2013 fr\u00e5ga: tj\u00e4nar du pengar p\u00e5 ditt f\u00f6retag? Den tar h\u00e4nsyn till alla aff\u00e4rskostnader, inklusive marknadsf\u00f6ring och arbetskraft, och talar om f\u00f6r dig om du \u00e4r i minus den h\u00e4r m\u00e5naden eller framg\u00e5ngsrikt i svart.<\/span><\/p>\n\n\n\n


Det enklaste s\u00e4ttet att \u00f6ka din nettovinstmarginal \u00e4r genom att \u00f6ka dina int\u00e4kter, vilket kan uppn\u00e5s genom att s\u00e4lja mer och h\u00f6ja priset p\u00e5 de produkter du s\u00e4ljer. Eller, p\u00e5 baksidan, s\u00e4nka kostnaden f\u00f6r vissa varor f\u00f6r att \u00f6ka volymen av s\u00e5lda varor. Prova att marknadsf\u00f6ra nya tj\u00e4nster eller varor som kompletterar dina nuvarande erbjudanden. Genom att k\u00e4nna till din nettovinst kan du st\u00e4ndigt hitta och testa nya strategier f\u00f6r att se vad som fungerar b\u00e4st.<\/span><\/p>\n\n\n

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Bruttomarginal<\/strong><\/h2>\n\n\n\n
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Hur man m\u00e4ter: <\/b>Bruttomarginal = (totala f\u00f6rs\u00e4ljningsint\u00e4kter \u2013 kostnad f\u00f6r s\u00e5lda varor) \/ totala f\u00f6rs\u00e4ljningsint\u00e4kter<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

Detta \u00e4r ditt f\u00f6retags produktivitet \u00f6versatt till siffror. Bruttomarginalen talar om f\u00f6r dig hur mycket du tj\u00e4nar kontra hur mycket du spenderar f\u00f6r att skaffa varor. Det \u00e4r oerh\u00f6rt viktigt eftersom det talar om f\u00f6r dig hur mycket du har r\u00e5d att spendera p\u00e5 driftskostnader som l\u00f6ner, hyra och marknadsf\u00f6ring.<\/span><\/p>\n\n\n\n

F\u00f6rs\u00e4ljning fr\u00e5n \u00e5r till \u00e5r<\/strong><\/h2>\n\n\n\n
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Hur man m\u00e4ter:<\/i><\/b> (Total f\u00f6rs\u00e4ljning \u00e5r 2 \u2013 Total f\u00f6rs\u00e4ljning \u00e5r 1) \/ Total f\u00f6rs\u00e4ljning \u00e5r 1 x 100<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

Det \u00e4r precis s\u00e5 det l\u00e5ter som \u2013 en j\u00e4mf\u00f6relse av hur din f\u00f6rs\u00e4ljning st\u00e5r sig fr\u00e5n ett \u00e5r till ett annat, vilket \u00e4r viktigt med tanke p\u00e5 att detaljhandeln ofta \u00e4r s\u00e4songsbetonad. Med detta nyckeltal kan du j\u00e4mf\u00f6ra \u00e4pplen-till-\u00e4pplen \u2013 eller snarare, \u00e5rliga int\u00e4kter till \u00e5rsint\u00e4kter \u2013 om resultatet f\u00f6r ditt f\u00f6retag.<\/span><\/p>\n\n\n\n

Ekvationen ovan kan se f\u00f6rvirrande ut, men f\u00f6r att hitta den totala f\u00f6rs\u00e4ljningsint\u00e4kten f\u00f6r din senaste 12-m\u00e5nadersperiod (\u00e5r 2) subtrahera den totala int\u00e4kten fr\u00e5n \u00e5ret innan (\u00e5r 1). Detta ger dig f\u00f6r\u00e4ndringen i int\u00e4kter under det senaste \u00e5ret. Dela nu detta med din totala f\u00f6rs\u00e4ljning \u00e5r 1 och multiplicera med 100. Detta ger dig din tillv\u00e4xttakt.<\/span><\/p>\n\n\n\n

Genomsnittlig kundutgift<\/strong><\/h2>\n\n\n\n
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Hur man m\u00e4ter:<\/b> Den totala f\u00f6rs\u00e4ljningsint\u00e4kten hittills \/ det totala antalet kunder hittills.<\/span><\/i><\/p>\n<\/blockquote>\n\n\n

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Fotokredit: Shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n

<\/span>Denna KPI m\u00e4ter det genomsnittliga kundtransaktionsv\u00e4rdet, eller hur mycket den genomsnittliga kunden spenderar p\u00e5 dina produkter\/tj\u00e4nst. Det enklaste s\u00e4ttet att f\u00f6rb\u00e4ttra detta m\u00e5tt \u00e4r att h\u00f6ja priset p\u00e5 dina produkter. <\/span><\/p>\n\n\n\n

Om du inte k\u00e4nner att det \u00e4r ett alternativ, erbjuda mer uppfattat v\u00e4rde \u00e4n dina konkurrenter genom f\u00f6rb\u00e4ttrad produktf\u00f6rpackning, kreativ marknadsf\u00f6ring, displayer och utbilda dina kunder att b\u00e4ttre f\u00f6rst\u00e5 v\u00e4rdet av det du s\u00e4ljer. Merf\u00f6rs\u00e4ljning \u00e4r ocks\u00e5 en effektiv strategi, liksom korsf\u00f6rs\u00e4ljning av liknande f\u00f6rem\u00e5l tillsammans i ett paket.<\/span><\/p>\n\n\n\n

Kundanskaffningskostnad<\/strong><\/h2>\n\n\n\n
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Hur man m\u00e4ter: <\/b>Dela alla kostnader som spenderas p\u00e5 att skaffa fler kunder (marknadsf\u00f6ringskostnader) med antalet kunder som f\u00f6rv\u00e4rvats under den tidsramen.<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

Detta h\u00e4nvisar till hur mycket pengar du beh\u00f6ver spendera f\u00f6r att skaffa en betalande kund. Kundanskaffningskostnad \u00e4r en nyckeltal som hj\u00e4lper dig att styra alla framtida marknadsf\u00f6ringsinsatser. Om kostnaderna f\u00f6r att f\u00e5 pengar fr\u00e5n kunderna kan minska, f\u00f6rb\u00e4ttras f\u00f6retagets vinstmarginal, man g\u00f6r en st\u00f6rre vinst och alla \u00e4r n\u00f6jda.<\/span><\/p>\n\n\n\n

F\u00f6rbeh\u00e5llet h\u00e4r \u00e4r att det tar tid f\u00f6r en trafikkampanj att b\u00f6rja generera int\u00e4kter och de flesta \u00e5terf\u00f6rs\u00e4ljare har flera olika marknadsf\u00f6ringskampanjer ig\u00e5ng samtidigt (till exempel print, internet, etc.)<\/span><\/p>\n\n\n\n

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Webbplats omvandlingsfrekvenser<\/strong><\/h2>\n\n\n\n
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Hur man m\u00e4ter:<\/b> Koppla in ett verktyg som<\/span><\/i> Google Analytics<\/a> p\u00e5 din e-handelswebbplats s\u00e5 att du kan \u00f6vervaka trafik och f\u00f6rs\u00e4ljningskonverteringar. <\/span><\/i><\/p>\n\n\n\n

F\u00f6r varje 100 personer som bes\u00f6ker ska tv\u00e5 bli betalande kunder.<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

<\/span>Detta \u00e4r det mest kritiska m\u00e5ttet n\u00e4r det g\u00e4ller att avg\u00f6ra hur effektiv din webbplats \u00e4r f\u00f6r att driva f\u00f6rs\u00e4ljning. Om ditt m\u00e5l \u00e4r att driva trafik till din webbplats \u00e4r det sv\u00e5rt att avg\u00f6ra hur effektiva dina marknadsf\u00f6ringsinsatser \u00e4r om du inte m\u00e4ter hur m\u00e5nga av dessa bes\u00f6kare som blir betalande kunder. Detta talar om f\u00f6r dig om din marknadsf\u00f6ring effektivt rekryterar troliga k\u00f6pare.<\/span> Det ber\u00e4ttar ocks\u00e5 f\u00f6r dig som just bes\u00f6ker webbplatsen utan avsikt att k\u00f6pa en produkt.<\/span><\/p>\n\n\n

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Lageroms\u00e4ttningshastighet<\/strong><\/h2>\n\n\n\n
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Hur man m\u00e4ter: <\/b>Dela kostnaderna f\u00f6r de s\u00e5lda varorna med kostnaden f\u00f6r det genomsnittliga lagerbeloppet.<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

Varor som st\u00e5r p\u00e5 dina hyllor eller i bakrummet \u00e4r pengar som du i princip sl\u00e4nger<\/span>. <\/span>Wdet \u00e4r d\u00e4rf\u00f6r denna KPI \u00e4r s\u00e5 viktig. Detta m\u00e5tt visar hur m\u00e5nga g\u00e5nger ett f\u00f6retag har s\u00e5lt och ersatt lager under en period. <\/span>And i<\/span>t ger dig den information som beh\u00f6vs f\u00f6r att best\u00e4mma hur ofta du ska best\u00e4lla och hur du optimerar antalet av en viss produkt som ska finnas p\u00e5 dina hyllor.<\/span><\/p>\n\n\n\n

Det finns ingen vinst f\u00f6rr\u00e4n varulagret \u00e4r s\u00e5lt<\/span>. S\u00e5 att veta hur mycket du beh\u00f6ver \u2013 och hur l\u00e5ng tid det tar att s\u00e4lja \u2013 \u00e4r nyckeln till framg\u00e5ng.<\/span><\/p>\n\n\n\n

L\u00f6neprocent<\/strong><\/h2>\n\n\n\n
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Hur man m\u00e4ter:<\/i><\/b> (Faktiska l\u00f6nekostnader \/ totala f\u00f6rs\u00e4ljningsint\u00e4kter) x 100<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

Detta m\u00e4ter procentandelen av bruttoint\u00e4kterna som spenderas p\u00e5 l\u00f6ner<\/span>. <\/span>Detta \u00e4r ofta en sv\u00e5r linje att g\u00e5 f\u00f6r m\u00e5nga \u00e5terf\u00f6rs\u00e4ljare. Samtidigt som du vill ha tillr\u00e4ckligt m\u00e5nga anst\u00e4llda f\u00f6r att optimera f\u00f6rs\u00e4ljningen, vill du inte heller anst\u00e4lla medarbetare som du egentligen inte beh\u00f6ver. <\/span><\/p>\n\n\n\n

De flesta \u00e5terf\u00f6rs\u00e4ljare siktar p\u00e5 att deras l\u00f6neandel ska vara 15-30% av deras totala int\u00e4kter. N\u00e4r du ber\u00e4knar denna KPI, se till att anv\u00e4nda din bruttoint\u00e4kt och inte din nettovinst.<\/span><\/p>\n\n\n\n

Beh\u00e5llningsgrad f\u00f6r kunder<\/strong><\/h2>\n\n\n\n
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Hur man m\u00e4ter: <\/b>(C1 \u2013 NC) \/ C2 x 100<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

C1 = Totalt antal kunder vid slutet av tidsperioden<\/i><\/p>\n\n\n\n

NC = Antal nya kunder under den tidsramen<\/i><\/p>\n\n\n\n

C2 = Totalt antal kunder vid b\u00f6rjan av tidsperioden<\/i><\/p>\n\n\n

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Fotokredit: ShutterStock<\/figcaption><\/figure>\n<\/div>\n\n\n

Detta nyckeltal \u00e4r andelen kunder som \u00e4r \u00e5terkommande bes\u00f6kare j\u00e4mf\u00f6rt med f\u00f6rstag\u00e5ngsk\u00f6pare. Att ha lojala och \u00e5terkommande kunder \u00e4r f\u00f6rdelaktigt p\u00e5 flera s\u00e4tt<\/span>. <\/span>Neftersom det \u00e4r sex till sju g\u00e5nger dyrare att skaffa en ny kund \u00e4n att beh\u00e5lla en befintlig. Helst vill du att andelen kunder som bes\u00f6kte din butik under ett \u00e5r och sedan \u00e5terv\u00e4nde \u00e5ret d\u00e4rp\u00e5 ska vara s\u00e5 n\u00e4ra 100% som m\u00f6jligt.<\/span><\/p>\n\n\n\n

S\u00e4ttet att beh\u00e5lla kunder \u00e4r att erbjuda fantastisk kundservice och kvalitetsprodukter som f\u00e5r folk att komma tillbaka. Att erbjuda kundlojalitetsprogram och rabatter till befintliga kunder kan dessutom \u00f6ka chansen att de kommer tillbaka. <\/span><\/p>\n\n\n\n

KPI:er SMB b\u00f6r sp\u00e5ra: Slutord<\/strong><\/h3>\n\n\n\n

Det \u00e4r uppenbart att \u00f6vervakning av dessa data \u00e4r av yttersta vikt. Du kan anv\u00e4nda anpassade instrumentpaneler skapade med Google Analytics eller n\u00e5got annat POS-system f\u00f6r att sp\u00e5ra m\u00e4tv\u00e4rden och skapa specialiserade rapporter baserade p\u00e5 dina specifika behov<\/span>. <\/span>I alla fall, se till att \u00f6vervaka KPI:er<\/a> i realtid. Detta garanterar att du kan h\u00e5lla koll p\u00e5 viktiga prestandatrender och produktivitetsf\u00f6r\u00e4ndringar.<\/span><\/p>\n\n\n\n

Om f\u00f6rfattaren:<\/p>\n\n\n

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\"francesanicasio\"<\/figure>\n<\/div>\n\n\n
<\/i>Francesca Nicasio<\/a> \u00e4r en frilansskribent och inneh\u00e5llsstrateg som \u00e4r dedikerad till att skriva om detaljhandelstrender och tips som hj\u00e4lper handlare att \u00f6ka f\u00f6rs\u00e4ljningen, f\u00f6rb\u00e4ttra kundservicen och bli b\u00e4ttre \u00e5terf\u00f6rs\u00e4ljare \u00f6verlag. Hennes arbete har presenterats i topppublikationer inom detaljhandeln, inklusive Retail TouchPoints<\/a>, Gatuslagsm\u00e5l<\/a>, Retail kundupplevelse<\/a>, F\u00d6RS\u00c4LJA<\/a>, och mer. Hon \u00e4r ocks\u00e5 en utvald tankeledare p\u00e5 LinkedIn<\/a>, och f\u00f6ljs av \u00f6ver 300 000 proffs p\u00e5 sajten.<\/em><\/div>","protected":false},"excerpt":{"rendered":"

N\u00e4r man driver ett litet f\u00f6retag finns det inga sm\u00e5 beslut. Du m\u00e5ste gr\u00e4va i detaljhandelsdetaljerna och analyserna som levererar data bakom varje transaktion och interaktion som sker i din butik. Det \u00e4r d\u00e4r Key Performance Indicators (KPI) kommer in \u2013 numeriska v\u00e4rden som indikerar om ditt f\u00f6retag n\u00e5r sina m\u00e5l. De \u2026 Forts\u00e4tt l\u00e4sa Topp 10 nyckeltal som SMB-\u00e5terf\u00f6rs\u00e4ljare b\u00f6r sp\u00e5ra \u2013 och hur man m\u00e4ter dem<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174005,431564],"tags":[359326,7092,677173883,677174140,677173890],"class_list":["post-4797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-retail-sales","tag-kpi","tag-metrics","tag-retail","tag-small-business","tag-smbs"],"yoast_head":"\nTop 10 KPIs That SMB Retailers Should Track \u2014 And How To Measure Them<\/title>\n<meta name=\"description\" content=\"Businesses that track KPIs are twice as likely to hit their targets. 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