{"id":34159,"date":"2021-10-26T15:16:24","date_gmt":"2021-10-26T20:16:24","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=34159"},"modified":"2024-11-05T13:24:04","modified_gmt":"2024-11-05T18:24:04","slug":"7-dyra-misstag-att-undvika-i-detaljhandeln","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/7-dyra-misstag-att-undvika-i-detaljhandeln\/","title":{"rendered":"7 kostsamma misstag att undvika i detaljhandeln"},"content":{"rendered":"

Detaljhandeln har alltid varit konkurrenskraftig, men de senaste \u00e5ren har varit mer utmanande \u00e4n n\u00e5gonsin. <\/p>\n\n\n\n

M\u00e4nniskors shoppingvanor har utvecklats dramatiskt och konsumenternas f\u00f6rv\u00e4ntningar forts\u00e4tter att \u00f6ka. Som s\u00e5dan m\u00e5ste varje \u00e5terf\u00f6rs\u00e4ljare vara medveten om de r\u00e4tta strategierna f\u00f6r att verkligen bli framg\u00e5ngsrika i det nuvarande landskapet och utanf\u00f6r. F\u00f6r att g\u00f6ra det m\u00e5ste du f\u00f6rst se till att undvika n\u00e5gra vanliga fallgropar som m\u00e5nga i branschen faller f\u00f6r.\u00a0<\/p>\n\n\n\n

Den h\u00e4r artikeln diskuterar n\u00e5gra av de vanligaste misstagen i detaljhandeln som du m\u00e5ste undvika f\u00f6r att fr\u00e4mja livsl\u00e4ngd och l\u00f6nsamhet. L\u00e5t oss ta en titt.\u00a0<\/p>\n\n\n\n

1. G\u00f6r allt manuellt <\/h2>\n\n\n\n

Leda ett detaljhandelsf\u00f6retag<\/a> \u00e4r inte en cakewalk - den har ett antal r\u00f6rliga delar och processer som fungerar samtidigt. Tidshantering \u00e4r d\u00e4rf\u00f6r en avg\u00f6rande f\u00e4rdighet som varje \u00e5terf\u00f6rs\u00e4ljare beh\u00f6ver ha f\u00f6r att lyckas. <\/p>\n\n\n\n

Tyv\u00e4rr tar m\u00e5nga \u00e5terf\u00f6rs\u00e4ljare till att g\u00f6ra saker manuellt - vilket \u00e4r ett s\u00e4kert s\u00e4tt att sj\u00e4lvf\u00f6rst\u00f6ra. H\u00e4r \u00e4r var automatisering<\/a> kan hj\u00e4lpa. <\/p>\n\n\n\n

Som butiks\u00e4gare, chef eller distriktschef m\u00e5ste du anta teknik och system som kan hj\u00e4lpa dig att effektivisera processer, \u00f6ka effektiviteten, minska felen<\/a>, och utnyttja din tillg\u00e4ngliga tid p\u00e5 b\u00e4sta s\u00e4tt.\u00a0<\/p>\n\n\n\n

Genom att implementera r\u00e4tt l\u00f6sningar kan du effektivisera omr\u00e5den som:<\/p>\n\n\n\n

Uppgiftshantering<\/strong><\/a>. Tekniken kan hj\u00e4lpa dig skicka uppgifter till flera anst\u00e4llda direkt<\/a>, st\u00e4ll in f\u00f6rfallodatum och prioriteringar f\u00f6r varje uppgift och sp\u00e5ra deras slutf\u00f6rande i realtid. Detta s\u00e4kerst\u00e4ller att arbetet f\u00f6rdelas j\u00e4mnt och att ingen blir \u00f6veranstr\u00e4ngd eller g\u00f6r f\u00f6r m\u00e5nga saker samtidigt. Bra system och verktyg kan hj\u00e4lpa dig att ge tydliga direktiv till dina team genom att l\u00e4gga anteckningar, foton och dokument p\u00e5 ett st\u00e4lle f\u00f6r enklare \u00e5tkomst.\u00a0<\/p>\n\n\n\n

Lagerhantering<\/strong>. Effektiv lagerhantering s\u00e4kerst\u00e4ller att du \u00e4r v\u00e4l rustad att m\u00f6ta kundernas efterfr\u00e5gan och har kontroll \u00f6ver din ekonomi. Du m\u00e5ste se till att ditt lager alltid \u00e4r p\u00e5 en optimal niv\u00e5, varken \u00f6verdrivet eller f\u00f6r litet. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Att hantera ditt lager manuellt \u00e4r ett recept p\u00e5 katastrof - varje f\u00f6rsumlighet eller misstag kan kosta dig. Moderna lagerkontrollsystem kan se till att ditt lager sp\u00e5ras ordentligt och du f\u00e5r ett meddelande n\u00e4r det tar slut s\u00e5 att du kan fylla p\u00e5 det i god tid.   <\/p>\n\n\n\n

Backoffice-system<\/strong>. Automatisering kan ocks\u00e5 hj\u00e4lpa dig att effektivisera dina backoffice-processer som att hantera ink\u00f6psorder och journalf\u00f6ring s\u00e5 att relevanta dokument \u00e4r l\u00e4ttillg\u00e4ngliga f\u00f6r dina intressenter. Genom att integrera din verksamhet och din revisionsmjukvara med din back-office f\u00e5r du bred insyn i dina verksamheter, marknadsf\u00f6ring och f\u00f6rlustf\u00f6rebyggande program. Detta s\u00e4kerst\u00e4ller att det finns ytterligare tillsyn och verifiering, vilket l\u00e4mnar mycket lite \u00e5t slumpen.<\/p>\n\n\n\n

2. Inte granska dina butiker<\/h2>\n\n\n\n

Revisioner \u00e4r avg\u00f6rande f\u00f6r att se till att du h\u00e5ller koll p\u00e5 allt som h\u00e4nder i din butik. Men m\u00e5nga \u00e5terf\u00f6rs\u00e4ljare g\u00f6r misstaget att antingen misslyckas med att g\u00f6ra dem konsekvent eller inte g\u00f6ra revisioner alls. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Regelbundna revisioner kan s\u00e4kerst\u00e4lla att varum\u00e4rket\u00a0standarder uppfylls<\/a>, och driftsprocedurer f\u00f6ljs korrekt.\u00a0Revisionsl\u00f6sningar<\/a>\u00a0l\u00e5ter dig sp\u00e5ra nyckelprestandaindikatorer med funktioner som anpassade checklistor, signaturer, foton, aviseringar, realtidsrapporter, etc.\u00a0<\/p>\n\n\n\n

Dessutom kan de hj\u00e4lpa dig att identifiera eventuella problem och vidta korrigerande \u00e5tg\u00e4rder snabbt och effektivt. Du kan ocks\u00e5 anv\u00e4nda revisionsprogramvara f\u00f6r att ge utbildning till dina anst\u00e4llda<\/a> vid behov. <\/p>\n\n\n\n

\"Om<\/a>
https:\/\/bindy.com\/products\/retail-audit\/<\/a><\/figcaption><\/figure>\n\n\n\n

3. Att inte investera i dina anst\u00e4llda <\/h2>\n\n\n\n

Att se arbetskraftskostnader som enbart en kostnad snarare \u00e4n en investering \u00e4r ett stort misstag i n\u00e4stan alla f\u00f6retag, men mer s\u00e5 m\u00e4nniskocentrerade sektorer som detaljhandel. <\/p>\n\n\n\n

Som Baron Christopher Hanson av RedBaronUSA<\/a> p\u00e5pekar, "detaljhandel handlar om m\u00e4nniskor, personliga relationer och att ha en passion f\u00f6r dina produkter eller tj\u00e4nster som \u00e4r smittsam."<\/p>\n\n\n\n

\n

Han till\u00e4gger, "rockstj\u00e4rnanst\u00e4llda vet hur man s\u00e4ljer din produkt eller tj\u00e4nst till alla som g\u00e5r in genom din d\u00f6rr. Bra medarbetare ljuger inte heller, fuskar eller stj\u00e4l. De vet hur man uppt\u00e4cker snattare och kommer att r\u00e4cka upp handen n\u00e4r de ser tecken p\u00e5 sl\u00f6seri, f\u00f6rlorade int\u00e4kter och s\u00e4tt att spara pengar.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Som s\u00e5dan \u00e4r att anst\u00e4lla och investera i skickliga och passionerade medarbetare \u2013 \u00e4ven om det kostar mer p\u00e5 kort sikt \u2013 en mycket mer l\u00f6nsam strategi \u00e4n att sk\u00e4ra ner n\u00e4r det kommer till bemanning. <\/p>\n\n\n\n

4. Misslyckas med att effektivisera kommunikation och samarbete <\/h2>\n\n\n\n

Effektivt utbyte av information mellan dina interna och externa intressenter \u00e4r v\u00e4sentligt f\u00f6r att s\u00e4kerst\u00e4lla att alla \u00e4r p\u00e5 samma sida och kan samarbeta f\u00f6r att uppn\u00e5 ett gemensamt m\u00e5l. <\/p>\n\n\n\n

Genom att kommunicera effektivt kan du se till att medarbetarna f\u00f6rst\u00e5r sina uppgifter, att dina aff\u00e4rspartners f\u00f6rst\u00e5r sina skyldigheter och att dina leverant\u00f6rer vet vad som f\u00f6rv\u00e4ntas av dem.\u00a0<\/p>\n\n\n\n

Om kommunikationen inte \u00e4r str\u00f6mlinjeformad \u00e4r det troligt att kaos uppst\u00e5r. M\u00e5nga \u00e5terf\u00f6rs\u00e4ljare g\u00f6r nyb\u00f6rjarmisstaget att anv\u00e4nda flera kommunikationskanaler som e-post, telefon eller text f\u00f6r att kommunicera med olika intressenter. <\/p>\n\n\n\n

Detta \u00e4r ineffektivt och skapar utrymme f\u00f6r inkonsekvenser och diskrepanser, vilket f\u00f6rst\u00f6r chanserna till framg\u00e5ngsrikt samarbete. Faktiskt, 67% anst\u00e4llda<\/a> tror att ineffektiv kommunikation \u00e4r det st\u00f6rsta hindret f\u00f6r framg\u00e5ngsrikt samarbete. <\/p>\n\n\n\n

F\u00f6r att l\u00f6sa denna utmaning m\u00e5ste \u00e5terf\u00f6rs\u00e4ljare anta en gemensamt kommunikationsverktyg<\/a> som underl\u00e4ttar omedelbara kopplingar mellan team och g\u00f6r det enkelt att dela viktig information och filer med alla. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

5. Fokusera p\u00e5 f\u00e5f\u00e4nga m\u00e5tt <\/h2>\n\n\n\n

Vanity-m\u00e5tt \u00e4r m\u00e5tt som f\u00e5r dig att se bra ut, men som inte har n\u00e5gon meningsfull inverkan p\u00e5 ditt f\u00f6retags verkliga h\u00e4lsa och framg\u00e5ng. Saker som f\u00f6ljare p\u00e5 sociala medier, visningar\/visningar, webbplatstrafik eller topplinjeint\u00e4kter (i vissa fall) \u00e4r exempel p\u00e5 f\u00e5f\u00e4ngav\u00e4rden.\u00a0<\/p>\n\n\n\n

Dessa siffror ser attraktiva ut isolerat, men de \u00e4r i princip meningsl\u00f6sa utan sammanhang eller n\u00e4r du inte kombinerar dem med andra \u00e5tg\u00e4rder. <\/p>\n\n\n\n

Om du till exempel fokuserar p\u00e5 int\u00e4kter utan att uppm\u00e4rksamma vinst eller aff\u00e4rsutgifter kan du f\u00e5 en falsk k\u00e4nsla av s\u00e4kerhet. Din f\u00f6rs\u00e4ljning och int\u00e4kter kan \u00f6ka, men om du faktiskt f\u00f6rlorar pengar f\u00f6r att generera dessa f\u00f6rs\u00e4ljningar, \u00e4r ditt f\u00f6retag i trubbel. <\/p>\n\n\n\n

Nyckeln till att undvika detta misstag \u00e4r att ta h\u00e4nsyn till en m\u00e4ngd olika m\u00e4tv\u00e4rden n\u00e4r du avg\u00f6r ditt f\u00f6retags h\u00e4lsa. <\/p>\n\n\n\n

"\u00c5terf\u00f6rs\u00e4ljare b\u00f6r titta p\u00e5 alla typer av \u00e5tg\u00e4rder, inklusive konverteringsfrekvenser, bruttomarginaler, retentionsgrader och mer", s\u00e4ger Marco Baatjes, grundare p\u00e5 Koffeinhaltigt ansikte<\/a>. <\/p>\n\n\n\n

\n

Han till\u00e4gger att det \u00e4r viktigt att "ha en tydlig bild av var du vill att ditt f\u00f6retag ska vara om 2 \u00e5r, och sedan dela upp dessa m\u00e5l i 1-, 3-, 6-m\u00e5naders delm\u00e5l. Sp\u00e5ra dessa kvartalsvis och vidta korrigerande \u00e5tg\u00e4rder n\u00e4r du ser n\u00e5got h\u00e4nda mellan kvartalet eller \u00e5rligen. M\u00e4t vad som verkligen betyder n\u00e5got med h\u00f6gkvalitativ data som ger dig mer effektiv insikt i hur din butik eller verksamhet verkligen presterar."<\/p>\n<\/blockquote>\n\n\n\n

6. S\u00e4ljer inte p\u00e5 flera kanaler<\/h2>\n\n\n\n

E-handel och onlineshopping har funnits ett tag nu. Som sagt, om pandemin har l\u00e4rt oss n\u00e5got s\u00e5 \u00e4r det att \u00e5terf\u00f6rs\u00e4ljare m\u00e5ste vara beredda p\u00e5 vad som helst. Att f\u00f6rdubbla s\u00e4ljstrategier med flera kanaler ist\u00e4llet f\u00f6r att f\u00f6rlita sig mycket p\u00e5 sina fysiska butiker kommer att ge \u00e5terf\u00f6rs\u00e4ljare ett f\u00f6rspr\u00e5ng p\u00e5 l\u00e5ng sikt.\u00a0<\/p>\n\n\n\n

Faktum \u00e4r att \u00e4ven n\u00e4r den totala detaljhandeln s\u00e5g en 10.6%<\/a> minskning under 2020 (j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende \u00e5r) \u00f6kade den totala onlinef\u00f6rs\u00e4ljningen 44%<\/a>. Detta visar tydligt vikten av e-handel och omnikanalf\u00f6rs\u00e4ljning.<\/p>\n\n\n\n

Digitala och sociala medier har ett stort inflytande p\u00e5 hur konsumenter handlar idag. Tyv\u00e4rr anv\u00e4nder m\u00e5nga \u00e5terf\u00f6rs\u00e4ljare fortfarande inte flera kanaler engagera sig med och s\u00e4lja till sina kunder<\/a>. <\/p>\n\n\n\n

Om du vill f\u00f6rbli relevant och konkurrenskraftig beh\u00f6ver du en solid digital marknadsf\u00f6ringsstrategi som g\u00e5r l\u00e5ngt ut\u00f6ver att bara ha en e-handelswebbplats. Du m\u00e5ste ocks\u00e5 utnyttja sociala medier f\u00f6r att engagera och interagera med kunder och utbilda dem om dina erbjudanden. <\/p>\n\n\n\n

Produktrecensioner, kundrecensioner, blogginl\u00e4gg och inl\u00e4gg p\u00e5 sociala medier kan inte bara hj\u00e4lpa dig att \u00f6ka varum\u00e4rkesmedvetenheten hos din m\u00e5lgrupp utan ocks\u00e5 bygga trov\u00e4rdighet och rykte. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

7. Tappa bollen n\u00e4r det kommer till kundservice<\/h2>\n\n\n\n

D\u00e5lig kundservice kostar inte bara kunderna p\u00e5 kort sikt. Det f\u00f6rst\u00f6r ocks\u00e5 ditt rykte och skadar dina chanser att skaffa nya. <\/p>\n\n\n\n

"Efter en negativ kundserviceupplevelse s\u00e4ger m\u00e5nga att de aldrig kommer att g\u00f6ra aff\u00e4rer med ett varum\u00e4rke igen", f\u00f6rklarar Eric Rohrback, CMO p\u00e5 Hill & Ponton<\/a>.<\/p>\n\n\n\n

\n

"Det tar inte ens h\u00e4nsyn till "mun-till-mun-effekten" (g\u00f6r det dubbelt s\u00e5 troligt att klienterna diskuterar negativa erfarenheter med andra). Det finns ingen ers\u00e4ttning f\u00f6r utm\u00e4rkt kundservice. Din butiks rykte st\u00e5r p\u00e5 spel p\u00e5 ett enormt s\u00e4tt.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Av denna anledning \u00e4r det viktigt att prioritera utm\u00e4rkt kundservice. Du m\u00e5ste utbilda och utbilda dina medarbetare i hur man hanterar fr\u00e5gor och klagom\u00e5l fr\u00e5n kunder och hur man kan f\u00f6rb\u00e4ttra deras kundupplevelse genom att ge personliga produktrekommendationer och andra anv\u00e4ndbara f\u00f6rslag. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Se till att din kundtj\u00e4nst str\u00e4cker sig till digitala kanaler. Ett bra s\u00e4tt att f\u00f6rb\u00e4ttra kundupplevelsen online (f\u00f6rutom att det \u00e4r l\u00e4tt att betala, returnerar<\/a>, \u00e5terbetalningar, gratis frakt och flera betalningsalternativ) \u00e4r att erbjuda virtuell shopping p\u00e5 din e-handelswebbplats. Detta g\u00f6r att du kan erbjuda samma personliga shoppingupplevelser till dina kunder online som de normalt skulle uppskatta i butik. <\/p>\n\n\n\n

M\u00e5nga \u00e5terf\u00f6rs\u00e4ljare har inf\u00f6rt virtuella konsultationer eller assisterad shopping p\u00e5 sina webbplatser. Genom att anv\u00e4nda dessa funktioner kan kunderna kontakta butikspartners via text, e-post eller video f\u00f6r att f\u00e5 sina fr\u00e5gor besvarade eller f\u00e5 personliga produktrekommendationer. <\/p>\n\n\n\n

\"Kundupplevelse\"<\/a><\/figure>\n\n\n\n

Slutord<\/h2>\n\n\n\n

Varje \u00e5terf\u00f6rs\u00e4ljare vill bygga ett framg\u00e5ngsrikt f\u00f6retag som ser en stadig str\u00f6m av int\u00e4kter fl\u00f6da in hela tiden. Men att g\u00f6ra allt det kr\u00e4ver mycket h\u00e5rt arbete, innovation och strategiskt t\u00e4nkande. <\/p>\n\n\n\n

F\u00f6r att s\u00e4tta din detaljhandelsverksamhet i framkant m\u00e5ste du ocks\u00e5 f\u00e5 dina grunder r\u00e4tt, och det betyder att du undviker de vanliga fallgroparna som kan dra ner dig. Se till att undvika de misstag som n\u00e4mns ovan och f\u00f6lj tipsen vi har delat f\u00f6r att ta ditt f\u00f6retag till nyare h\u00f6jder. <\/p>\n\n\n\n

Om f\u00f6rfattaren:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Francesca Nicasio<\/a> \u00e4r detaljhandelsexpert, B2B-inneh\u00e5llsstrateg och LinkedIn TopVoice. Hon skriver om trender, tips och b\u00e4sta praxis som g\u00f6r det m\u00f6jligt f\u00f6r \u00e5terf\u00f6rs\u00e4ljare att \u00f6ka f\u00f6rs\u00e4ljningen och betj\u00e4na kunderna b\u00e4ttre. <\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Detaljhandeln har alltid varit konkurrenskraftig, men de senaste \u00e5ren har varit mer utmanande \u00e4n n\u00e5gonsin. M\u00e4nniskors shoppingvanor har utvecklats dramatiskt och konsumenternas f\u00f6rv\u00e4ntningar forts\u00e4tter att \u00f6ka. Som s\u00e5dan m\u00e5ste varje \u00e5terf\u00f6rs\u00e4ljare vara medveten om de r\u00e4tta strategierna f\u00f6r att verkligen bli framg\u00e5ngsrika i det nuvarande landskapet och utanf\u00f6r. Att\u2026 Forts\u00e4tt l\u00e4sa 7 kostsamma misstag att undvika i detaljhandeln<\/span> 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