{"id":2987,"date":"2021-10-26T15:15:54","date_gmt":"2021-10-26T20:15:54","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2987"},"modified":"2024-11-28T14:25:47","modified_gmt":"2024-11-28T19:25:47","slug":"4-digitala-forsta-varumarken-som-nadde-framgang-inom-tegel-och-murbruk","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/4-digital-first-brands-that-found-success-in-brick-and-mortar-retail\/","title":{"rendered":"4 Digital-First Brands som fann framg\u00e5ng i fysisk detaljhandel..."},"content":{"rendered":"

...och vad du kan l\u00e4ra dig av dem<\/strong><\/h2>\n\n\n\n

G\u00e5r allt p\u00e5 n\u00e4tet nu? Med e-handel, prenumerationer, leveranstj\u00e4nster \u2013 f\u00f6r att inte tala om fri frakt \u00e4r popul\u00e4rare \u00e4n n\u00e5gonsin \u2013 kan man undra om konsumenterna fortfarande har behov av att g\u00e5 ut och handla.<\/span><\/p>\n\n\n\n

Det korta svaret \u00e4r ja. Konsumenter forts\u00e4tter att str\u00f6mma till fysiska butiker och majoriteten av k\u00f6pen sker offline.<\/span> Enligt US Census Bureau<\/a>, stod onlinef\u00f6rs\u00e4ljningen f\u00f6r f\u00f6rsta kvartalet 2023 f\u00f6r 15.1%<\/strong> av den totala f\u00f6rs\u00e4ljningen.<\/span><\/p>\n\n\n\n

CPG:er som inte har en fysisk n\u00e4rvaro kan g\u00e5 miste om int\u00e4ktsm\u00f6jligheter. Det \u00e4r d\u00e4rf\u00f6r om du \u00e4r ett varum\u00e4rke som huvudsakligen har gjort aff\u00e4rer online, kan det vara dags att utforska m\u00f6jligheter i tegel och murbruk.<\/span><\/p>\n\n\n\n

F\u00f6r att hj\u00e4lpa dig att uppn\u00e5 detta, h\u00e4r \u00e4r en sammanfattning av varum\u00e4rken som \u00e4r i f\u00f6rsta hand med digitala varum\u00e4rken som framg\u00e5ngsrikt har lanserat offlineinitiativ.<\/span><\/p>\n\n\n\n

1. \u00c4rlig partner med Target f\u00f6r att f\u00e5 ytterligare distribution<\/span><\/h2>\n\n\n\n

Att samarbeta med befintliga \u00e5terf\u00f6rs\u00e4ljare kan hj\u00e4lpa CPG:er att bredda sin distribution. Ett exempel p\u00e5 ett varum\u00e4rke som gjorde detta Honest, ett CPG-f\u00f6retag grundat av Jessica Alba som s\u00e4ljer babyprodukter, personliga hygienartiklar och hush\u00e5llsartiklar. 2014 samarbetade Honest med Target f\u00f6r att lansera sina produkter p\u00e5 \u00e5terf\u00f6rs\u00e4ljarens platser \u00f6ver hela landet.<\/span><\/p>\n\n\n\n

Team-upen var en succ\u00e9. Honest-produkter s\u00e4ljs fortfarande p\u00e5 Target, och varum\u00e4rkets sortiment har n\u00e4stan f\u00f6rdubblats sedan 2014. Tidigare i \u00e5r meddelade de tv\u00e5 f\u00f6retagen att Honest Beauty, Albas linje av hudv\u00e5rds- och sminkprodukter, ocks\u00e5 kommer till Target. <\/span>Enligt LA Times<\/a>, detta partnerskap har "potentialen att f\u00f6rdubbla varum\u00e4rkets volym genom att l\u00e4gga till minst ytterligare $8 miljoner till $10 miljoner genom m\u00e5lexponering." <\/span><\/p>\n\n\n\n

Nyckel takeaway:<\/b> Se om att f\u00e5 distribution via etablerade \u00e5terf\u00f6rs\u00e4ljare skulle fungera f\u00f6r ditt varum\u00e4rke. Om du best\u00e4mmer dig f\u00f6r att g\u00e5 den h\u00e4r v\u00e4gen m\u00e5ste du g\u00f6ra det<\/span> arbeta n\u00e4ra din \u00e5terf\u00f6rs\u00e4ljarpartner<\/a>. Inkludera dem i planeringsprocessen och uppr\u00e4tta gemensamma m\u00e5l.<\/span><\/p>\n\n\n\n

Ett annat tips? G\u00f6r det inte sv\u00e5rt f\u00f6r \u00e5terf\u00f6rs\u00e4ljaren att b\u00e4ra ditt varum\u00e4rke. <\/span><\/p>\n\n\n\n

\n

"Om du vill g\u00f6ra \u00f6verg\u00e5ngen till detaljhandel, se till att du g\u00f6r det enkelt f\u00f6r \u00e5terf\u00f6rs\u00e4ljare att ta chansen med ditt varum\u00e4rke. H\u00e5ll l\u00e5ga miniminiv\u00e5er f\u00f6r att uppmuntra dem att ta en chans p\u00e5 dig.\u201d \u2013 Kat Rosati, Brand Manager p\u00e5 Apparel Booster<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n

H\u00e4r \u00e4r ytterligare en pekpinne: g\u00f6r ett st\u00e4nk kring ditt partnerskap. Tillk\u00e4nnage det f\u00f6r pressen och dela viktiga milstolpar. P\u00e5 \u00e5rsdagen av Target and Honest arrangerade Alba en fest komplett med co-branded dekorationer. N\u00e4r Honest Beauty lanserades i mars 2017 dedikerade Target ett blogginl\u00e4gg<\/a> till tillk\u00e4nnagivandet och genomf\u00f6rde en intervju med Alba.<\/span> <\/p>\n\n\n\n

Dessa gemensamma initiativ mellan Target och Honest \u00e4r ett bevis p\u00e5 hur bra ett CPG- och \u00e5terf\u00f6rs\u00e4ljarsamarbete kan vara! Om du n\u00e5gonsin best\u00e4mmer dig f\u00f6r att g\u00e5 in i detaljhandeln, str\u00e4va efter att ha samma typ av relation med dina partners.<\/span><\/p>\n\n\n\n

2. Harry's lanserar en m\u00e4rkesh\u00f6rnbutik<\/span><\/h2>\n\n\n\n

Om du \u00e4r ett varum\u00e4rke som f\u00f6redrar att helt \u00e4ga din fysiska n\u00e4rvaro och kontrollera shoppingupplevelsen, kan det vara ett b\u00e4ttre alternativ att etablera en fysisk butik under ditt namn. Detta g\u00f6r att du kan visa upp ditt varum\u00e4rke utan att dela rampljuset (l\u00e4s: hyllutrymme) med andra CPG:er. Det ger dig ocks\u00e5 mer kontroll \u00f6ver dina kunders resa.<\/span><\/p>\n\n\n\n

Harry's \u00e4r ett exempel p\u00e5 ett digitalt f\u00f6rsta varum\u00e4rke som best\u00e4mde sig f\u00f6r att lansera en fysisk butik. Efter att ha byggt upp en lojal f\u00f6ljare online, \u00f6ppnade f\u00f6retaget "Harrys Corner Shop<\/a>" i New York. Ett modernt men intimt utrymme d\u00e4r m\u00e4n kan k\u00f6pa groomingprodukter samt klippa sig och raka sig av kunniga och erfarna barberare.<\/span><\/p>\n\n\n\n

Nyckel takeaway:<\/b> Om du best\u00e4mmer dig f\u00f6r att starta en m\u00e4rkesbutik, ta ett blad ur Harrys spelbok och erbjuda tj\u00e4nster (eller upplevelser) vid sidan av dina produkter.<\/span><\/p>\n\n\n\n

Kom ih\u00e5g att ribban f\u00f6r fysisk detaljhandelsframg\u00e5ng \u00e4r riktigt h\u00f6g nu f\u00f6r tiden. Du m\u00e5ste ge kunderna en \u00f6vertygande anledning att avst\u00e5 fr\u00e5n att best\u00e4lla online f\u00f6r din fysiska butik. Att ha r\u00e4tt produktsortiment \u00e4r bra, men det r\u00e4cker inte. Du m\u00e5ste ta reda p\u00e5 hur du kan ta den fysiska detaljhandelsupplevelsen till n\u00e4sta niv\u00e5 f\u00f6r dina kunder.<\/span><\/p>\n\n\n\n

3. Indochino s\u00e4tter upp showrooms \u00f6ver hela Nordamerika<\/span><\/h2>\n\n\n\n

Att lansera en m\u00e4rkesbutik kan verkligen vara givande, och det kan g\u00f6ra det m\u00f6jligt f\u00f6r dina kunder att uppleva ditt varum\u00e4rke p\u00e5 nya s\u00e4tt. Det kommer dock med en stor utmaning: lagerhantering.<\/span><\/p>\n\n\n\n

Att se till att du har r\u00e4tt produkter vid r\u00e4tt tidpunkt kan vara en sv\u00e5r balansg\u00e5ng. Om din verksamhet inte \u00e4r utrustad f\u00f6r att hantera fysisk lagerkontroll, kanske du vill v\u00e4nta med att lansera en fullfj\u00e4drad fysisk butik.<\/span><\/p>\n\n\n\n

\u00d6verv\u00e4g att inr\u00e4tta ett showroom ist\u00e4llet. Detta g\u00f6r att du kan visa upp hela din produktlinje (eller det mesta av den \u00e5tminstone) utan att beh\u00f6va fylla p\u00e5 med f\u00f6r mycket varor.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

S\u00e5 h\u00e4r fungerar det: kunder kommer in i showroomet f\u00f6r att bl\u00e4ddra och prova dina produkter. De kan till och med f\u00e5 r\u00e5d och personliga tips fr\u00e5n en expert p\u00e5 plats. Men ist\u00e4llet f\u00f6r att ta hem f\u00f6rem\u00e5len de har provat, best\u00e4ller en anst\u00e4lld produkten \u00e5t kunden och skickar den till dem.<\/span><\/p>\n\n\n\n

Indokino<\/a>, ett f\u00f6retag som erbjuder skr\u00e4ddarsydda kostymer till en br\u00e5kdel av kostnaden, har gjort ett bra jobb med sina tegel-och-murbruksutst\u00e4llningslokaler. Kunder som vill ha skr\u00e4ddarsydda kostymer men inte \u00e4r sugna p\u00e5 att k\u00f6pa online kan boka tid i ett Indokino showroom n\u00e4ra dem (det finns nu 17 platser \u00f6ver hela Nordamerika).<\/span><\/p>\n\n\n\n

V\u00e4l d\u00e4r kommer en stilguide att ta deras m\u00e5tt, g\u00e5 igenom tygvalen och ge personliga r\u00e5d om styling.<\/span><\/p>\n\n\n\n

Nyckel takeaway:<\/b> N\u00e4r det kommer till utst\u00e4llningslokaler kanske du har mindre lager, men du m\u00e5ste dubbla upplevelsen. \u00c5terigen, t\u00e4nk p\u00e5 de unika saker och tj\u00e4nster som du kan erbjuda i din butik. F\u00f6rutom att visa upp dina produkter, vad mer kan du g\u00f6ra f\u00f6r att leverera v\u00e4rde? <\/span><\/p>\n\n\n\n

Du kan erbjuda din expertis eller ge en k\u00e4nsla av gemenskap. Kanske kan du ge underh\u00e5llning i butiken. Eller varf\u00f6r inte allt ovanst\u00e5ende?<\/span><\/p>\n\n\n\n

T\u00e4nk p\u00e5 vad Indochino g\u00f6r. Bortsett fr\u00e5n personlig stilr\u00e5dgivning \u00e4r Indochinos utst\u00e4llningslokaler m\u00f6blerade med bekv\u00e4ma soffor och till och med fotbollsbord d\u00e4r kunder (s\u00e4rskilt brudgummar och deras groomsmen) kan umg\u00e5s och f\u00f6rdriva tiden medan deras kamrater f\u00e5r sina m\u00e5tt.<\/span><\/p>\n\n\n\n

4. ModCloth testar vattnet med popup-butiker<\/span><\/h2>\n\n\n\n

Om du bara sysslar med offlinehandel \u00e4r det ett bra s\u00e4tt att ha en popup-butik. Popup-f\u00f6nster l\u00e5ter dig tappa in i tegel och murbruk utan de stora investeringar som kommer med fastigheter, inventarier och fast bemanning. Popup-f\u00f6nster l\u00e5ter dig ocks\u00e5 lansera i fysisk detaljhandel utan att g\u00e5 all in (\u00e4nnu).<\/span><\/p>\n\n\n\n

ModCloth, ett kl\u00e4dm\u00e4rke som \u00e4r det f\u00f6rsta digitala, best\u00e4mde sig f\u00f6r att ta popup-v\u00e4gen innan han tog steget med tegel och murbruk. Innan han \u00f6ppnade en permanent plats 2016, h\u00f6ll ModCloth en "IRL-turn\u00e9<\/a>\u201d d\u00e4r man lanserade pop up-butiker \u00f6ver hela USA.<\/span><\/p>\n\n\n\n

\n

Som raffinaderi 29<\/span> rapporterar<\/a>, "Dessa popup-f\u00f6nster gjorde det m\u00f6jligt f\u00f6r ModCloth-anst\u00e4llda och beslutsfattare att interagera direkt med sin nuvarande och potentiella kundbas, se saker hon gillade eller avskydde och samla intim feedback i en personlig milj\u00f6." <\/span><\/p>\n<\/blockquote>\n\n\n\n

Med andra ord anv\u00e4nde ModCloth sina popup-butiker f\u00f6r att g\u00f6ra marknadsunders\u00f6kningar och testa sina id\u00e9er, s\u00e5 n\u00e4r det var dags att \u00f6ppna upp en permanent filial visste f\u00f6retaget exakt vad de skulle g\u00f6ra.<\/span><\/p>\n\n\n\n

Nyckel takeaway:<\/b> Popup-butiker \u00e4r bra f\u00f6r att testa koncept, produkter och platser. Om du inte \u00e4r s\u00e4ker p\u00e5 om en butik skulle passa bra i ett visst omr\u00e5de - om du till exempel vill experimentera med ett visst butiksformat eller en viss produkt, \u00f6verv\u00e4g att skapa en popup-butik f\u00f6r att testa vattnet.<\/span><\/p>\n\n\n\n

Fler tips f\u00f6r digital-first CPG:er som v\u00e5gar sig p\u00e5 tegel och murbruk<\/span><\/h2>\n\n\n\n

F\u00f6rhoppningsvis gav exemplen ovan dig en gedigen uppfattning om hur digitala varum\u00e4rken kan ge dig ut i fysisk detaljhandel. H\u00e4r \u00e4r ytterligare b\u00e4sta metoder att t\u00e4nka p\u00e5 om du vill konfigurera butiken offline.<\/span><\/p>\n\n\n\n

Var datadriven<\/span><\/h3>\n\n\n\n

Att g\u00e5 den fysiska v\u00e4gen \u00e4r en betydande anstr\u00e4ngning, och du beh\u00f6ver gedigna siffror och insikter f\u00f6r att st\u00f6dja ditt beslut. Hur g\u00f6r man det? Titta p\u00e5 din data.<\/span><\/p>\n\n\n\n

\"Tid<\/a><\/figure>\n\n\n\n

Studera dina kunders beteenden n\u00e4r de surfar p\u00e5 din webbplats. Vad tittar de p\u00e5? Vad k\u00f6per de till slut? Vilka fr\u00e5gor st\u00e4ller de? Att unders\u00f6ka dessa saker hj\u00e4lper dig att hitta trender och insikter som du kan anv\u00e4nda n\u00e4r du fattar beslut om merchandising, marknadsf\u00f6ring och f\u00f6rs\u00e4ljning.<\/span><\/p>\n\n\n\n

"Online-varum\u00e4rken har vissa synlighetsf\u00f6rdelar genom digital interaktion med kunder", s\u00e4ger Chris Allen, grundare av <\/span>Firmtree, Inc<\/a>.<\/span><\/p>\n\n\n\n

"Deras webb- och mobilanalysverktyg hj\u00e4lper dem att se vad kunder \u00e4r intresserade av, var de bor och hur mycket de \u00e4r villiga att betala f\u00f6r vissa inom produktkategorier. Djup analys av denna data kan avsl\u00f6ja vissa trender som leder till m\u00f6jligheter som kan l\u00f6na sig genom personliga interaktioner."<\/span><\/p>\n\n\n\n

Rosati ger liknande r\u00e5d och s\u00e4ger att CPG:er b\u00f6r vara uppm\u00e4rksamma p\u00e5 vad data s\u00e4ger dem.<\/span><\/p>\n\n\n\n

\n

"Det st\u00f6rsta med att g\u00e5 in i detaljhandeln som jag ser f\u00f6r varum\u00e4rken med digitalt f\u00f6rst \u00e4r att se till att det finns tillr\u00e4ckligt med en marknad f\u00f6r att st\u00f6dja anstr\u00e4ngningarna att g\u00e5 in i detaljhandeln. Varum\u00e4rken m\u00e5ste vara strategiska om vem deras kund \u00e4r och var de finns.<\/span><\/p>\n\n\n\n

Vad s\u00e4ger uppgifterna? Finns det en koncentration av kunder inom ett visst omr\u00e5de som skulle g\u00f6ra det v\u00e4rt det att prova detaljhandeln?\u201d \u2013 Kat Rosati, Brand Manager p\u00e5 Apparel Booster<\/span><\/p>\n<\/blockquote>\n\n\n\n

Det h\u00e4r \u00e4r bara n\u00e5gra av fr\u00e5gorna du b\u00f6r ta upp n\u00e4r du lagar en offlinestrategi. Stryk ut dem innan du startar dina tegel- och murbruksinitiativ.<\/span><\/p>\n\n\n\n

Se till att dina offline- och onlinesystem \u00e4r anslutna<\/span><\/h3>\n\n\n\n

Att vara ett omnikanalvarum\u00e4rke \u2013 dvs att l\u00e5ta shoppare handla \u00f6ver fysiska och digitala kanaler \u2013 \u00e4r avg\u00f6rande, s\u00e4rskilt om du \u00e4r en online-f\u00f6rst CPG. Dina kunder (s\u00e4rskilt de som har k\u00f6pt fr\u00e5n din e-handelssida tidigare) kommer att vilja koppla ihop dina online- och offlinebutiker, s\u00e5 du m\u00e5ste hitta ett s\u00e4tt att l\u00e5ta dem g\u00f6ra det.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Svaret ligger i din teknik. Dina online- och offlinesystem m\u00e5ste vara t\u00e4tt integrerade f\u00f6r att du ska kunna s\u00e4lja och betj\u00e4na kunder \u00f6ver fysiska och digitala kanaler. Du b\u00f6r ocks\u00e5 ha system p\u00e5 plats som g\u00f6r att du kan f\u00e5 insyn i dina kunders shoppingbeteenden n\u00e4r de g\u00e5r fr\u00e5n en kanal till n\u00e4sta. Detta g\u00f6r att du kan f\u00e5 den information som beh\u00f6vs f\u00f6r att fatta smartare beslut fram\u00e5t.<\/span><\/p>\n\n\n\n

Granska dina fysiska butiker<\/span><\/h3>\n\n\n\n

Oavsett om du samarbetar med en \u00e5terf\u00f6rs\u00e4ljare eller driver en m\u00e4rkesbutik, showroom eller pop-up, m\u00e5ste du se till att dina initiativ genomf\u00f6rs korrekt. Innan du p\u00e5b\u00f6rjar dina fysiska anstr\u00e4ngningar, fr\u00e5ga dig sj\u00e4lv: <\/span>hur ser framg\u00e5ngen ut?<\/span><\/i><\/p>\n\n\n\n

Fastst\u00e4ll dina m\u00e5l och nyckeltal, och sedan <\/span>genomf\u00f6ra butiksrevisioner<\/a> f\u00f6r att se om dina m\u00e5l uppn\u00e5s.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Revisioner m\u00e5ste slutf\u00f6ras och granskas snabbt. Nyckeln till fysisk detaljhandelsframg\u00e5ng \u00e4r att snabbt kunna utf\u00f6ra och anpassa sig. Dessutom kr\u00e4ver fysisk detaljhandel en betydande investering, och du har inte r\u00e5d att ta itu med l\u00e5ngvariga efterlevnadsproblem.<\/span><\/p>\n\n\n\n

Det \u00e4r d\u00e4rf\u00f6r det rekommenderas starkt att du anv\u00e4nder en molnbaserad revisionsprogramvara. S\u00e5dana l\u00f6sningar g\u00f6r det m\u00f6jligt f\u00f6r dig och ditt team att se revisionsdata i realtid, s\u00e5 om det uppst\u00e5r problem med efterlevnaden kan du omedelbart ta korrigerande \u00e5tg\u00e4rder<\/a>.<\/span><\/p>\n\n\n\n

Om f\u00f6rfattaren:<\/p>\n\n\n

\n
\"francesanicasio\"<\/figure>\n<\/div>\n\n\n
<\/i>Francesca Nicasio<\/a> \u00e4r en frilansskribent och inneh\u00e5llsstrateg som \u00e4r dedikerad till att skriva om detaljhandelstrender och tips som hj\u00e4lper handlare att \u00f6ka f\u00f6rs\u00e4ljningen, f\u00f6rb\u00e4ttra kundservicen och bli b\u00e4ttre \u00e5terf\u00f6rs\u00e4ljare \u00f6verlag.<\/em><\/div>","protected":false},"excerpt":{"rendered":"

\u2026och vad du kan l\u00e4ra dig av dem Flyttar allt sig online nu? Med e-handel, prenumerationer, leveranstj\u00e4nster \u2013 f\u00f6r att inte tala om fri frakt \u00e4r popul\u00e4rare \u00e4n n\u00e5gonsin \u2013 kan man undra om konsumenterna fortfarande har behov av att g\u00e5 ut och handla. Det korta svaret \u00e4r ja. Konsumenter forts\u00e4tter att flockas till fysiska... Forts\u00e4tt l\u00e4sa 4 Digital-First Brands som fann framg\u00e5ng i fysisk detaljhandel...<\/span> 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Varum\u00e4rken som vill f\u00f6rbli konkurrenskraftiga beh\u00f6ver...","rel":"","context":"I \u201d\ud83e\uddc3 Consumer Packaged Goods\u201d","block_context":{"text":"\ud83e\uddc3 Consumer Packaged Goods","link":"https:\/\/blog.bindy.com\/sv\/category\/cpgs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/10\/shutterstock_464259407.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/10\/shutterstock_464259407.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/10\/shutterstock_464259407.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/10\/shutterstock_464259407.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/10\/shutterstock_464259407.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2617,"url":"https:\/\/blog.bindy.com\/sv\/5-tips-to-improve-cpg-and-retailer-collaboration\/","url_meta":{"origin":2987,"position":2},"title":"5 tips f\u00f6r att f\u00f6rb\u00e4ttra CPG och \u00e5terf\u00f6rs\u00e4ljarsamarbete","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"\u00c4r du besviken p\u00e5 hur ditt varum\u00e4rke presterar i butikerna? K\u00e4nner du dig n\u00e5gonsin som att du och dina detaljhandelspartners inte \u00e4r \u00f6verens? Om du m\u00e4rker att du nickar \u00e5t dessa fr\u00e5gor kanske din detaljhandelsstrategi saknar en viktig komponent: samarbete. N\u00e4r konsumentvaruf\u00f6retag...","rel":"","context":"I \u201d\ud83e\uddc3 Consumer Packaged Goods\u201d","block_context":{"text":"\ud83e\uddc3 Consumer Packaged Goods","link":"https:\/\/blog.bindy.com\/sv\/category\/cpgs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_576111706.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_576111706.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_576111706.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_576111706.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_576111706.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6539,"url":"https:\/\/blog.bindy.com\/sv\/8-sales-boosting-opportunities-for-q4\/","url_meta":{"origin":2987,"position":3},"title":"8 F\u00f6rs\u00e4ljningsh\u00f6jande m\u00f6jligheter f\u00f6r Q4","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Juls\u00e4songen \u00e4r h\u00e4r och era butiker, d\u00e4r 801\u00a0000\u00a0000\u00a0000 av den totala julf\u00f6rs\u00e4ljningen sker, \u00e4r slagf\u00e4ltet f\u00f6r f\u00f6rs\u00e4ljning och marginaler! \u00c4ven om julen \u00e4r viktig f\u00f6r fysiska butiker (som ansvarar f\u00f6r mer \u00e4n 1\u00a0400\u00a0000\u00a0000\u00a0000 spenderade p\u00e5 dekorationer, fester, mat och presenter bara i USA) inneb\u00e4r ett framg\u00e5ngsrikt fj\u00e4rde kvartal\u2026","rel":"","context":"I \u201d\u2744\ufe0f Seasonal\u201d","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/sv\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3469,"url":"https:\/\/blog.bindy.com\/sv\/5-essential-components-for-a-successful-in-store-cpg-launch\/","url_meta":{"origin":2987,"position":4},"title":"5 viktiga komponenter f\u00f6r en framg\u00e5ngsrik CPG-lansering i butik","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Faktum: Lanseringar av konsumentprodukter \u00e4r tuffa. 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Hyllor Hyllorna \u00e4r fyllda. Inga produkth\u00e5l. Det finns inga obeh\u00f6riga artiklar. Alla auktoriserade artiklar finns i lager p\u00e5 hyllan. Korrekt planogram anv\u00e4nds f\u00f6r plats och kategori (bifoga ett foto).\u2026","rel":"","context":"I \u201d\u2714\ufe0f Checklists\u201d","block_context":{"text":"\u2714\ufe0f Checklists","link":"https:\/\/blog.bindy.com\/sv\/category\/checklists\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts\/2987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/comments?post=2987"}],"version-history":[{"count":43,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts\/2987\/revisions"}],"predecessor-version":[{"id":64934,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts\/2987\/revisions\/64934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/media\/10519"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/media?parent=2987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/categories?post=2987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/tags?post=2987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}