{"id":29575,"date":"2021-10-26T15:16:24","date_gmt":"2021-10-26T20:16:24","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=29575"},"modified":"2024-09-13T13:52:37","modified_gmt":"2024-09-13T17:52:37","slug":"hur-man-ar-en-smidig-aterforsaljare-6-expertstodda-ideer","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/how-to-be-an-agile-retailer-6-expert-backed-ideas\/","title":{"rendered":"Hur man blir en smidig \u00e5terf\u00f6rs\u00e4ljare: 6 expertst\u00f6dda id\u00e9er"},"content":{"rendered":"

Mellan snabbt f\u00f6r\u00e4nderliga konsumenttrender och mer konkurrens \u00e4r agility en superkraft i detaljhandeln. Om du vill trivas idag och under de kommande \u00e5ren \u00e4r det viktigt att du l\u00e4r dig att vara snabb, smidig och anpassningsbar. <\/p>\n\n\n\n

Det h\u00e4r inl\u00e4gget utforskar \u00e4mnet detaljhandelsflexibilitet mer i detalj och belyser hur f\u00f6retag kan vara mer agila i hur de verkar och r\u00f6r sig p\u00e5 marknaden. <\/p>\n\n\n\n

L\u00e5t oss dyka in. <\/p>\n\n\n\n

Motivera dina anst\u00e4llda att r\u00f6ra sig snabbare<\/h2>\n\n\n\n

Att f\u00f6rb\u00e4ttra din smidighet som f\u00f6retag kommer att vara praktiskt taget om\u00f6jligt om dina anst\u00e4llda inte delar samma tankes\u00e4tt och m\u00e5l. Det \u00e4r d\u00e4rf\u00f6r det \u00e4r viktigt att:<\/p>\n\n\n\n

a) se till att du har r\u00e4tt personer ombord; och<\/p>\n\n\n\n

b) ge dessa lagmedlemmar m\u00f6jlighet att vara snabbare och smidigare. <\/p>\n\n\n\n

\n

Rick Watson, grundare av RMW Handelsr\u00e5dgivning<\/a>, s\u00e4ger att ett av de f\u00f6rsta stegen f\u00f6r att vara en smidig \u00e5terf\u00f6rs\u00e4ljare \u00e4r att uppgradera din talang. "#1-utmaningen som \u00e5terf\u00f6rs\u00e4ljare st\u00e5r inf\u00f6r med f\u00f6r\u00e4ndring beror inte p\u00e5 teknik, det beror p\u00e5 personalens talangniv\u00e5. \u00c5terf\u00f6rs\u00e4ljarens befintliga talang kan alltid ha gjort saker p\u00e5 ett visst s\u00e4tt och kan inte f\u00f6rest\u00e4lla sig, eller \u00e4r r\u00e4dd f\u00f6r, f\u00f6r\u00e4ndring f\u00f6r att g\u00e5 vidare\u201d, s\u00e4ger han.\u201d<\/p>\n<\/blockquote>\n\n\n\n

I s\u00e5dana fall \u00e4r det en bra id\u00e9 att orientera ditt team om f\u00f6rdelarna med f\u00f6r\u00e4ndring eller ta in personer som delar dina \u00e5sikter. <\/p>\n\n\n\n

Om du redan har ett solidt team p\u00e5 plats kan du ge dem m\u00f6jlighet att bli mer agila genom att minska byr\u00e5kratin och hierarkin i din organisation. <\/p>\n\n\n\n

\n

Enligt Olivia Tan, medgrundare av CocoFax<\/a>, "Nyckeln till ett agilt tillv\u00e4gag\u00e5ngss\u00e4tt \u00e4r att st\u00f6ra hierarkin. M\u00e5let h\u00e4r \u00e4r att minska kontrollskikten med mindre, dynamiska team och n\u00e4tverk av team.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Hon forts\u00e4tter, "Att ta bort hierarkin kommer att kr\u00e4va en omf\u00f6rdelning av ansvaret. Agil detaljhandel f\u00f6rlitar sig p\u00e5 st\u00e4rkt personal p\u00e5 alla niv\u00e5er av erfarenhet \u2013 att l\u00e4gga innovation i h\u00e4nderna p\u00e5 de n\u00e4rmaste kunderna kommer att \u00f6ka deras motivation och v\u00e4xa expertis.\u201d<\/p>\n\n\n\n

\n

Jason Brown, grundare och VD p\u00e5 ApprovedCosts.com<\/a>, till\u00e4gger att ge anst\u00e4llda mer sj\u00e4lvst\u00e4ndighet hj\u00e4lper \u00e5terf\u00f6rs\u00e4ljare att bli mer smidiga. "F\u00f6r att bli en agil \u00e5terf\u00f6rs\u00e4ljare m\u00e5ste du ha st\u00f6d fr\u00e5n ditt team. F\u00f6r att f\u00e5 deras st\u00f6d \u00e4r den b\u00e4sta v\u00e4gen att st\u00e4rka dem. Du m\u00e5ste uppmuntra dem att fatta sv\u00e5ra beslut, s\u00e4rskilt om situationen kr\u00e4ver det. Genom att vara oberoende kan vem som helst reagera p\u00e5 alla omst\u00e4ndigheter n\u00e4r som helst. Din autonoma f\u00f6retagskultur kommer i h\u00f6g grad att g\u00e5 hand i hand med smidighet\u201d, f\u00f6rklarar han. <\/p>\n<\/blockquote>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Lita p\u00e5 data<\/h2>\n\n\n\n

Att vara en smidig \u00e5terf\u00f6rs\u00e4ljare handlar inte bara om att r\u00f6ra sig snabbt. Det handlar om g\u00e5r snabbt i r\u00e4tt riktning. <\/em><\/p>\n\n\n\n

F\u00f6r att g\u00f6ra detta effektivt m\u00e5ste du ha korrekt och uppdaterad data som kan informera dina aff\u00e4rsbeslut. <\/p>\n\n\n\n

Som Watson uttrycker det, "En av anledningarna till att \u00e5terf\u00f6rs\u00e4ljare inte \u00e4ndrar sig \u00e4r att de inte \u00f6vervakar sina verksamheter noga nog. De tittar bara p\u00e5 siffrorna p\u00e5 \u00f6versta raden och deras l\u00f6nsamhetssiffror. De segmenterar inte sina kunder tillr\u00e4ckligt bra, och deras konsumenterbjudanden \u00e4r inte tillr\u00e4ckligt personliga. B\u00e4ttre insikter betyder b\u00e4ttre synlighet, vilket leder till b\u00e4ttre beslut.\u201d<\/p>\n\n\n\n

Tricia Gustin, marknadschef p\u00e5 Parker Avery Group<\/a>, upprepar detta och s\u00e4ger att "Agility f\u00f6r \u00e5terf\u00f6rs\u00e4ljare inneb\u00e4r att man anv\u00e4nder den stora m\u00e4ngd data som nu \u00e4r l\u00e4ttillg\u00e4nglig (internt och externt), tillsammans med avancerad analys och artificiell intelligens." <\/p>\n\n\n\n

\n

"Agility handlar om f\u00f6rm\u00e5gan att reagera snabbt p\u00e5 realistiska konsumentefterfr\u00e5gesignaler som informeras av data och drivs av intelligens. Den intelligensen kommer fr\u00e5n en myriad av olika datak\u00e4llor: intern f\u00f6rs\u00e4ljningshistorik, konkurrentintelligens, sociala medier, produktrecensioner, ekonomiska f\u00f6rh\u00e5llanden, pandemisvar och mer.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Det finns m\u00e5nga datapunkter och m\u00e4tv\u00e4rden att sp\u00e5ra, och det \u00e4r d\u00e4rf\u00f6r det \u00e4r viktigt att investera i en l\u00f6sning som inte bara g\u00f6r att du kan samla in information, utan ocks\u00e5 kan hj\u00e4lpa dig att g\u00f6ra meningsfulla ur din data s\u00e5 att du kan omvandla insikter till handling. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Vet dina prioriteringar<\/h2>\n\n\n\n

Det finns alltid en o\u00e4ndlig lista \u00f6ver projekt, uppgifter och initiativ du kan implementera, och det finns helt enkelt inget s\u00e4tt att g\u00f6ra dem alla. En del av att vara smidig \u00e4r att ta reda p\u00e5 de r\u00e4tta stegen att g\u00f6ra. <\/p>\n\n\n\n

\n

"Du m\u00e5ste vara smart med dina prioriteringar", s\u00e4ger Brown. Han rekommenderar att ha en lista med bara 3 eller 4 prioriteringar och fokusera p\u00e5 dem. "N\u00e4r du har gjort en prioritering kan du ers\u00e4tta den med en ny. Genom att till\u00e4mpa detta tillv\u00e4gag\u00e5ngss\u00e4tt kan du fokusera p\u00e5 det som kr\u00e4ver din uppm\u00e4rksamhet mest.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Ett annat s\u00e4tt att se detta \u00e4r att fokusera p\u00e5 att f\u00f6rb\u00e4ttra ett specifikt omr\u00e5de av ditt f\u00f6retag ist\u00e4llet f\u00f6r att f\u00f6rs\u00f6ka f\u00f6rnya allt \u00f6ver hela linjen. <\/p>\n\n\n\n

\n

Bernadette Welch, teknisk direkt\u00f6r p\u00e5 Uke Tuner<\/a>, rekommenderar att du hittar en del av ditt f\u00f6retag som ger mest effektivitet och sedan fokuserar p\u00e5 att optimera den f\u00f6rst. "Spendera mer tid och anstr\u00e4ngning p\u00e5 att f\u00f6rb\u00e4ttra den delen, ist\u00e4llet f\u00f6r att f\u00f6rs\u00f6ka v\u00e4xa alla delar av verksamheten."<\/p>\n<\/blockquote>\n\n\n\n

Sedan n\u00e4r en specifik prioritet eller komponent \u00e4r helt optimerad kan du sikta in dig p\u00e5 n\u00e4sta sak att f\u00f6rb\u00e4ttra. <\/p>\n\n\n\n

Denna princip kan \u00e4ven till\u00e4mpas p\u00e5 upplevelsen i butik. \u00c4ven om det \u00e4r frestande att g\u00f6ra en \u00f6versyn av dina butiker, kan det vara mer f\u00f6rdelaktigt (och smidigt) att g\u00f6ra om vissa delar av en butik p\u00e5 en kontinuerlig basis. <\/p>\n\n\n\n

\"Om<\/a><\/figure>\n\n\n\n

Att g\u00f6ra det hj\u00e4lper dig att g\u00e5 snabbare och anpassa dig till snabbt f\u00f6r\u00e4nderliga konsumenttrender.<\/p>\n\n\n\n

"M\u00e5nga \u00e5terf\u00f6rs\u00e4ljare uppdaterar fortfarande bara sina butiksformat i tre till fem \u00e5rs cykler. Det \u00e4r en evighet i dagens v\u00e4rld, d\u00e4r konsumenternas krav och beteende f\u00f6r\u00e4ndras snabbt\u201d, f\u00f6rklarar Luish Mahida, SEO-expert p\u00e5 Global Vincitore<\/a>.<\/p>\n\n\n\n

\n

I st\u00e4llet f\u00f6r det traditionella tillv\u00e4gag\u00e5ngss\u00e4ttet f\u00f6r butiksdesign, rekommenderar Mahida att "st\u00e4ndigt g\u00f6ra eng\u00e5ngsf\u00f6r\u00e4ndringar med stor inverkan snarare \u00e4n ombyggnader f\u00f6r hela avdelningen eller butiken."<\/p>\n\n\n\n

\u201d\u00c5terf\u00f6rs\u00e4ljare m\u00e5ste anta ett t\u00e4nkes\u00e4tt att 'aldrig bli gjort'; formatomformning b\u00f6r vara en p\u00e5g\u00e5ende process f\u00f6r att implementera l\u00f6sningar snabbt och st\u00e4ndigt f\u00f6rfina dem, med \u00e5terf\u00f6rs\u00e4ljare som h\u00e5ller fingrarna p\u00e5 konsumentpulsen och anpassar butiksformat f\u00f6r att svara mot konsumenternas f\u00f6r\u00e4ndrade behov.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Anv\u00e4nd r\u00e4tt teknik<\/h2>\n\n\n\n

Ineffektivitet, manuella processer och m\u00e4nskliga fel hindrar i h\u00f6g grad din f\u00f6rm\u00e5ga att bli mer agil, s\u00e5 det \u00e4r viktigt att ha system och verktyg f\u00f6r att f\u00f6rhindra dessa problem. Att ha r\u00e4tt teknik inom f\u00f6ljande omr\u00e5den kan avsev\u00e4rt f\u00f6rb\u00e4ttra din smidighet:<\/p>\n\n\n\n

Automatisering.<\/strong> Utrusta ditt f\u00f6retag med verktyg som automatiserar manuella och repetitiva uppgifter som datainmatning och annat administrativt arbete. Till exempel, om chefer fortfarande spenderar tid p\u00e5 att manuellt schemal\u00e4gga skift, kan det vara l\u00e4mpligt att anv\u00e4nda en schemal\u00e4ggningsapp f\u00f6r anst\u00e4llda som effektiviserar processen. Om distriktschefer anv\u00e4nder Excel och e-post f\u00f6r att distribuera och verifiera varum\u00e4rkesstandarder och program kan du \u00f6ka produktiviteten och f\u00f6rb\u00e4ttra slutresultaten genom att byta till en l\u00f6sning som \u00e4r skr\u00e4ddarsydd f\u00f6r dessa behov.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Kom ih\u00e5g att ju mindre tid du och dina anst\u00e4llda l\u00e4gger p\u00e5 manuellt arbete, desto mer energi kan du \u00e4gna \u00e5t uppgifter p\u00e5 h\u00f6gre niv\u00e5. <\/p>\n\n\n\n

Kommunikation. <\/strong>Teammedlemmar m\u00e5ste alla h\u00e5lla sig synkroniserade f\u00f6r att effektivt fungera fr\u00e5n dag till dag och genomf\u00f6ra dina initiativ. Att h\u00e5lla alla p\u00e5 samma sida \u00e4r mycket sv\u00e5rare om du anv\u00e4nder olika kommunikationskanaler - t.ex. e-post, telefonsamtal, SMS, etc. <\/p>\n\n\n\n

S\u00e5 se till att du har en stark kommunikations- och samarbetsplattform<\/a>. Helst b\u00f6r l\u00f6sningen g\u00f6ra det m\u00f6jligt f\u00f6r hela ditt team att skicka meddelanden och samarbeta med ett enda system s\u00e5 att allt h\u00e5lls p\u00e5 ett st\u00e4lle. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Synlighet. <\/strong>Anv\u00e4nd l\u00f6sningar som ger insyn i realtid i de olika aspekterna av ditt f\u00f6retag, inklusive f\u00f6rs\u00e4ljning, lager, kundbeteenden etc. Detta kommer att ge dig djupare insikter i din detaljhandelsprestanda, vilket i slut\u00e4ndan l\u00e5ter dig avg\u00f6ra om du \u00e4r p\u00e5 r\u00e4tt sp\u00e5r och vad du kan g\u00f6ra f\u00f6r att f\u00f6rb\u00e4ttra ytterligare. <\/p>\n\n\n\n

Samla in feedback fr\u00e5n kunder<\/h2>\n\n\n\n

Att vara i kontakt med dina kunders behov \u00e4r avg\u00f6rande, s\u00e4rskilt n\u00e4r du g\u00f6r f\u00f6r\u00e4ndringar i ditt f\u00f6retag. <\/p>\n\n\n\n

\n

Som Tan s\u00e4ger, "En sak som \u00e5terf\u00f6rs\u00e4ljare kan g\u00f6ra f\u00f6r att bli mer smidiga \u00e4r att best\u00e4mma vad deras kunder beh\u00f6ver och arbeta bakl\u00e4nges."<\/p>\n<\/blockquote>\n\n\n\n

Hon forts\u00e4tter: "Kundfeedback \u00e4r den heliga gralen, och att agera snabbt efter det \u00e4r avg\u00f6rande. Tack och lov \u00e4r vi i en tid d\u00e5 kunddata \u00e4r mer l\u00e4ttillg\u00e4nglig \u2013 och tolkbar \u2013 \u00e4n n\u00e5gonsin tidigare, och shoppare \u00e4r allt mer h\u00f6gljudda.\u201d<\/p>\n\n\n\n

Som en del av dina anstr\u00e4ngningar f\u00f6r datainsamling, se till att du kan f\u00e5 insikter om konsumenternas preferenser och beteende. Du kan \u00e5stadkomma detta genom att anamma sociala lyssnarmetoder, s\u00e5v\u00e4l som genom att aktivt uppmuntra shoppare att dela med sig av sin feedback. <\/p>\n\n\n\n

Granska dina anstr\u00e4ngningar<\/h2>\n\n\n\n

Det r\u00e4cker inte att komma med nya id\u00e9er och initiativ; du m\u00e5ste se till att ev program eller \u00e4ndringar som du g\u00f6r exekveras korrekt<\/a>. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

F\u00f6r att g\u00f6ra det, g\u00f6r regelbundet butiksbesiktningar och revisioner<\/a> och utv\u00e4rdera implementeringen och prestandan f\u00f6r dina program. Om du till exempel inf\u00f6r nya butikspolicyer, l\u00e5t dina distriktschefer bes\u00f6ka dina butiker f\u00f6r att s\u00e4kerst\u00e4lla att dina riktlinjer f\u00f6ljs. Detsamma g\u00e4ller marknadsf\u00f6ringskampanjer och produktlanseringar. <\/p>\n\n\n\n

F\u00f6r att g\u00f6ra detta mer effektivt, anv\u00e4nd programvara f\u00f6r detaljhandelsrevision<\/a> som digitaliserar processen. Snarare \u00e4n att anv\u00e4nda Excel-checklistor<\/a> eller urklipp, till exempel, en l\u00f6sning som Bindy g\u00f6r det m\u00f6jligt f\u00f6r chefer att anv\u00e4nda sina mobila enheter f\u00f6r att g\u00e5 igenom sina listor<\/a>.<\/p>\n\n\n\n

Uppgiftshantering och ansvarsskyldighet f\u00f6rb\u00e4ttras ocks\u00e5, tack vare funktioner som fotoverifiering, tidsst\u00e4mplar, uppgiftsmeddelanden och mer. <\/p>\n\n\n\n

Om f\u00f6rfattaren:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Francesca Nicasio<\/a> \u00e4r detaljhandelsexpert, B2B-inneh\u00e5llsstrateg och LinkedIn TopVoice. Hon skriver om trender, tips och b\u00e4sta praxis som g\u00f6r det m\u00f6jligt f\u00f6r \u00e5terf\u00f6rs\u00e4ljare att \u00f6ka f\u00f6rs\u00e4ljningen och betj\u00e4na kunderna b\u00e4ttre. Hon \u00e4r ocks\u00e5 f\u00f6rfattare till Retail Survival of the Fittest<\/a>, en gratis e-bok f\u00f6r att hj\u00e4lpa \u00e5terf\u00f6rs\u00e4ljare att framtidss\u00e4kra sina butiker.<\/p>","protected":false},"excerpt":{"rendered":"

Mellan snabbt f\u00f6r\u00e4nderliga konsumenttrender och mer konkurrens \u00e4r agility en superkraft i detaljhandeln. Om du vill trivas idag och under de kommande \u00e5ren \u00e4r det viktigt att du l\u00e4r dig att vara snabb, smidig och anpassningsbar. Det h\u00e4r inl\u00e4gget utforskar \u00e4mnet detaljhandelsflexibilitet mer i detalj och belyser ... Forts\u00e4tt l\u00e4sa Hur man blir en smidig \u00e5terf\u00f6rs\u00e4ljare: 6 expertst\u00f6dda id\u00e9er<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":4660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005],"tags":[677173898,2196862,677173891,20386393],"class_list":["post-29575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-retail-audit","tag-retail-operations","tag-retail-trends","tag-store-execution"],"yoast_head":"\nHow to Be an Agile Retailer: 6 Expert-Backed Ideas<\/title>\n<meta name=\"description\" content=\"By learning how to be fast, nimble, and adaptable, your store can thrive today and in the coming years. Agility is key in retail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/sv\/hur-man-ar-en-smidig-aterforsaljare-6-expertstodda-ideer\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Be an Agile Retailer: 6 Expert-Backed Ideas\" \/>\n<meta property=\"og:description\" content=\"By learning how to be fast, nimble, and adaptable, your store can thrive today and in the coming years. 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