{"id":2235,"date":"2021-10-26T15:15:52","date_gmt":"2021-10-26T20:15:52","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2235"},"modified":"2024-11-28T14:27:46","modified_gmt":"2024-11-28T19:27:46","slug":"5-steg-cpg-bor-ta-for-att-behalla-en-sammanhallen-varumarkesupplevelse-over-flera-aterforsaljarbanners","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/5-steg-cpg-bor-ta-for-att-behalla-en-sammanhallen-varumarkesupplevelse-over-flera-aterforsaljarbanners\/","title":{"rendered":"5 steg som CPG:er b\u00f6r ta f\u00f6r att beh\u00e5lla en sammanh\u00e5llen varum\u00e4rkesupplevelse \u00f6ver flera \u00e5terf\u00f6rs\u00e4ljarbanners"},"content":{"rendered":"

Varum\u00e4rke b\u00f6r vara en prioritet f\u00f6r alla CPG. Ett \u00f6vertygande varum\u00e4rke lockar fantastiska m\u00e4nniskor till ditt f\u00f6retag, fr\u00e4mjar lojalitet och \u00f6kar f\u00f6rs\u00e4ljningen.<\/span><\/p>\n\n\n\n

Det \u00e4r relativt enkelt att fr\u00e4mja en stark varum\u00e4rkesupplevelse n\u00e4r du best\u00e4mmer dig. Om du till exempel driver din egen butik eller webbplats, \u00e4r ditt f\u00f6retag i f\u00f6rars\u00e4tet, s\u00e5 du kan styra (till viss del) hur m\u00e4nniskor upplever ditt varum\u00e4rke.<\/span><\/p>\n\n\n\n

Det \u00e4r en annan historia n\u00e4r du s\u00e4ljer \u00f6ver olika butiksbanners. N\u00e4r dina produkter visas upp i butiker som du inte har full kontroll \u00f6ver, kanske konsumenterna inte uppfattar eller upplever ditt varum\u00e4rke som du t\u00e4nkt dig. Varor kan visas felaktigt eller s\u00e5 kanske medarbetare misslyckas med att f\u00f6rklara vad ditt f\u00f6retag handlar om.<\/span><\/p>\n\n\n\n

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Hur som helst m\u00e5ste du vidta \u00e5tg\u00e4rder f\u00f6r att marknadsf\u00f6ra ett sammanh\u00e5llet varum\u00e4rke i olika \u00e5terf\u00f6rs\u00e4ljarbanners och se till att konsumenterna f\u00e5r en fantastisk upplevelse oavsett var eller hur de handlar.<\/span><\/p>\n\n\n\n

Det \u00e4r precis vad vi kommer att diskutera i det h\u00e4r inl\u00e4gget. Vi har sammanst\u00e4llt fem tips f\u00f6r att s\u00e4kerst\u00e4lla att ingen tappar bollen n\u00e4r det g\u00e4ller ditt f\u00f6retags varum\u00e4rke. Kolla in dem och se hur du kan till\u00e4mpa dem i ditt f\u00f6retag.<\/span><\/p>\n\n\n\n

Steg 1 \u2013 Var mycket tydlig med ditt varum\u00e4rkes k\u00e4rna och vad du st\u00e5r f\u00f6r<\/span><\/h2>\n\n\n\n

Att skapa en \u00f6vertygande och konsekvent varum\u00e4rkesupplevelse i butik b\u00f6rjar redan innan dina produkter kommer ut p\u00e5 hyllorna. Du m\u00e5ste ta flera interna steg innan du handlar med \u00e5terf\u00f6rs\u00e4ljare. Det viktigaste av dessa \u00e4r att definiera vad ditt varum\u00e4rke st\u00e5r f\u00f6r. Du m\u00e5ste formulera k\u00e4rnan eller "essensen" av ditt varum\u00e4rke, och f\u00f6rst efter att du har gjort detta kan du skapa r\u00e4tt upplevelse.<\/span><\/p>\n\n\n\n

Som Aaron Chio, senior manager p\u00e5<\/span> Clarkston Consulting<\/a> uttryckte det, "Det b\u00f6rjar alltid med att definiera vad ditt varum\u00e4rke st\u00e5r f\u00f6r och att f\u00f6rbli trogen den visionen \u00f6ver olika butiker."<\/span><\/p>\n\n\n\n

Detta steg m\u00e5ste utf\u00f6ras uppifr\u00e5n och ner. Ditt f\u00f6retags ledarskap b\u00f6r ta sig tid att definiera vad ditt varum\u00e4rke handlar om. Vad g\u00f6r ditt f\u00f6retag unikt? Vilka k\u00e4nslor v\u00e4cker du hos m\u00e4nniskor? Vad \u00e4r ditt k\u00e4rnuppdrag och din vision?<\/span><\/p>\n\n\n\n

Hitta svaren p\u00e5 dessa fr\u00e5gor, dokumentera dem och sprid sedan informationen till resten av f\u00f6retaget. Se till att alla \u2013 fr\u00e5n chefer hela v\u00e4gen till kundtj\u00e4nstrepresentanter \u2013 kan f\u00f6rst\u00e5 och f\u00f6rkroppsliga ditt varum\u00e4rke s\u00e5 att de kan till\u00e4mpa det p\u00e5 olika aspekter av ditt f\u00f6retag (t.ex. produkter, priss\u00e4ttning, marknadsf\u00f6ring och kundservice, bland annat) .<\/span><\/p>\n\n\n\n

Tommy Hilfiger \u00e4r ett exempel p\u00e5 ett f\u00f6retag som har gjort ett fantastiskt jobb med varum\u00e4rkesbyggande. Tommy s\u00e4ljer online och p\u00e5 sina egna platser, men har ocks\u00e5 en n\u00e4rvaro i varuhus som Macy's samt l\u00e5gprishandlare som TJ Maxx.<\/span><\/p>\n\n\n\n

Trots f\u00f6rs\u00e4ljning via olika kanaler och outlets har Tommy Hilfiger skapat en konsekvent upplevelse f\u00f6r sina kunder. Hur? Enkelt\u2014Tommy har spikat bilden av den klassiska, preppy amerikanen. Varje Tommy Hilfiger-produkt och annonskampanj fr\u00e4mjar samma bild, s\u00e5 att konsumenter har samma uppfattning om Tommy-varum\u00e4rket \u00f6ver flera kanaler och butiksbanners.<\/span><\/p>\n\n\n\n

Sikta p\u00e5 den niv\u00e5n av tydlighet och konsekvens i ditt varum\u00e4rkesarbete. Var extremt tydlig med vem du \u00e4r och vad k\u00e4rnan i ditt varum\u00e4rke \u00e4r f\u00f6r att s\u00e4kerst\u00e4lla att din essens lyser igenom allt du g\u00f6r och s\u00e4ljer.<\/span><\/p>\n\n\n\n

Steg 2 \u2013 Ta reda p\u00e5 hur du kan verkst\u00e4lla ditt varum\u00e4rke i olika butiker<\/span><\/h2>\n\n\n\n

N\u00e4sta steg \u00e4r att ta reda p\u00e5 hur du implementerar ditt varum\u00e4rkes k\u00e4rna i olika \u00e5terf\u00f6rs\u00e4ljarbanners. Det \u00e4r h\u00e4r det blir knepigt eftersom, \u00e4ven om ditt k\u00e4rnbudskap m\u00e5ste f\u00f6rbli konsekvent, kommer utf\u00f6randet av det meddelandet att variera fr\u00e5n en \u00e5terf\u00f6rs\u00e4ljarbanner till n\u00e4sta.<\/span><\/p>\n\n\n\n

F\u00f6r att uppn\u00e5 detta kr\u00e4vs ett n\u00e4ra samarbete mellan kundteam. Enligt Chio m\u00e5ste de p\u00e5 varum\u00e4rkeshanteringssidan ta reda p\u00e5 vad "true north" \u00e4r f\u00f6r varum\u00e4rket, medan kundteamen m\u00e5ste ta p\u00e5 sig uppgiften att best\u00e4mma hur varum\u00e4rket kommer till liv i butiker (t.ex. Walmart, Target eller andra annan butik).<\/span><\/p>\n\n\n\n

Ett framg\u00e5ngsrikt utf\u00f6rande i butik kr\u00e4ver ocks\u00e5 samarbete mellan varum\u00e4rket och \u00e5terf\u00f6rs\u00e4ljaren. Det r\u00e4cker inte att veta vad ditt f\u00f6retag st\u00e5r f\u00f6r; du b\u00f6r ocks\u00e5 f\u00f6rst\u00e5 butiken du arbetar med och \u2013 \u00e4nnu viktigare \u2013 vilka deras kunder \u00e4r.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

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Cassandra Rosen, partner och medgrundare p\u00e5 <\/span>FK Interactive<\/a>, en varum\u00e4rkesbyr\u00e5 f\u00f6r vin, sprit och CPG, sa: "Nyckeln till ett konsekvent varum\u00e4rke \u00e4r att veta vem du pratar med och sedan skapa en r\u00f6st och ett utf\u00f6rande i butik som tilltalar dem."<\/span><\/p>\n\n\n\n

Rosen fortsatte, <\/span><\/p>\n\n\n\n

\n

"Fr\u00e5ga dig sj\u00e4lv, 'Vem \u00e4r kunden jag f\u00f6rs\u00f6ker n\u00e5, och varf\u00f6r skulle de v\u00e4lja att k\u00f6pa min produkt?' Vilka tips eller pedagogisk information (i v\u00e5rt fall, recept) kan du dela med dem, antingen via sociala medier, neckers och hangtags vid f\u00f6rs\u00e4ljningsst\u00e4llet, eller hyllpratare som skulle inspirera eller motivera dem att k\u00f6pa mitt varum\u00e4rke?\u201d \u2013 Cassandra Rosen, en partner och medgrundare FK Interactive<\/span><\/p>\n<\/blockquote>\n\n\n\n

T\u00e4nk i samma banor. G\u00e5 verkligen igenom de konsumenter du f\u00f6rs\u00f6ker n\u00e5 (och butiken de handlar i) och skapa sedan en strategi som l\u00e5ter dem uppleva ditt varum\u00e4rke p\u00e5 ett s\u00e4tt som \u00e4r relevant f\u00f6r b\u00e5de ditt f\u00f6retag och \u00e5terf\u00f6rs\u00e4ljaren.<\/span><\/p>\n\n\n\n

Steg 3 \u2013 Marknadsf\u00f6r din varum\u00e4rkesimage p\u00e5 nationell niv\u00e5<\/span><\/h2>\n\n\n\n

Varum\u00e4rkesuppfattning och k\u00f6pbeslut sker inte bara i butik. Oftare \u00e4n inte har folk redan f\u00f6rutfattade meningar om ditt varum\u00e4rke l\u00e5ngt innan de g\u00e5r in i en butik, och det p\u00e5verkar i h\u00f6g grad deras upplevelse.<\/span><\/p>\n\n\n\n

Det \u00e4r d\u00e4rf\u00f6r CPG:er kontinuerligt b\u00f6r st\u00e4rka sin varum\u00e4rkesuppfattning p\u00e5 nationell niv\u00e5 genom olika kanaler (dvs fysiska och digitala kanaler). Detta kommer att r\u00e4cka l\u00e5ngt i att forma hur m\u00e4nniskor uppfattar och upplever ditt varum\u00e4rke.<\/span><\/p>\n\n\n\n

\"Sluta<\/a><\/figure>\n\n\n\n

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T\u00e4nk p\u00e5 strategin f\u00f6r Macy's varuhus n\u00e4r det g\u00e4ller sammanh\u00e5llet varum\u00e4rke. Macy's str\u00e4var efter att lokalisera var och en av sina butiker, men samtidigt m\u00e5ste f\u00f6retaget uppr\u00e4tth\u00e5lla en sammanh\u00e5llen upplevelse \u00f6ver butiker och kanaler. Ett av s\u00e4tten att uppn\u00e5 detta \u00e4r genom att utveckla nationella reklam- och marknadsf\u00f6ringskampanjer och genom att implementera policyer konsekvent i alla sina butiker.<\/span><\/p>\n\n\n\n

"Eftersom vi konsoliderade fr\u00e5n flera regionala ink\u00f6pskontor till en central organisation kunde vi ocks\u00e5 konsolidera v\u00e5ra marknadsf\u00f6rings- och varum\u00e4rkesfunktioner. Det g\u00f6r det nu m\u00f6jligt f\u00f6r oss att g\u00f6ra nationella mediek\u00f6p och ha nationella kampanjer (som v\u00e5r helgdagskampanj "Believe") som vi kan marknadsf\u00f6ra och marknadsf\u00f6ra konsekvent i alla v\u00e5ra butiker", sa d\u00e5varande Macy's executive Steve Nevill<\/span> i ett samtal med NRF<\/span><\/a>.<\/span><\/p>\n\n\n\n

\n

"Vi driver nu nationella TV-spots som \u00e5terspeglar Macys namn och image. Vi kan vara konsekventa f\u00f6r kunden n\u00e4r det g\u00e4ller returer, viktiga annonserade evenemang och produkttillg\u00e4nglighet n\u00e4r det beh\u00f6vs. \u00c4ven v\u00e5ra utbildningsprogram om kundservice f\u00f6r butiksmedarbetare utvecklas och implementeras nationellt. Alla dessa saker g\u00f6r att kunden f\u00e5r en mer konsekvent upplevelse n\u00e4r de handlar och interagerar med Macy's.\u201d \u2013 Steve Nevill<\/span><\/p>\n<\/blockquote>\n\n\n\n

Steg 4 \u2013 Arbeta med butiker f\u00f6r att s\u00e4kerst\u00e4lla att programmen k\u00f6rs korrekt<\/span><\/h2>\n\n\n\n

P\u00e5 butiksniv\u00e5 m\u00e5ste CPG:er se till att deras program implementeras korrekt och att m\u00e4nniskor har en fantastisk varum\u00e4rkesupplevelse. Faktiskt utf\u00f6rande kommer naturligtvis att variera fr\u00e5n en \u00e5terf\u00f6rs\u00e4ljare till en annan, men som huvudregel beh\u00f6ver du ha tydliga och konsekventa riktlinjer f\u00f6r utf\u00f6rande.<\/span><\/p>\n\n\n\n

Oavsett vilken typ av program du v\u00e4ljer, se till att du har dokumenterade och l\u00e4ttf\u00f6rst\u00e5eliga riktlinjer f\u00f6r hur du genomf\u00f6r dem. Uppr\u00e4tta r\u00e4tt protokoll f\u00f6r ditt varum\u00e4rke och vidarebefordra information till \u00e5terf\u00f6rs\u00e4ljare s\u00e5 tydligt som m\u00f6jligt.<\/span><\/p>\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n

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Kommunikation och samarbete \u00e4r avg\u00f6rande. H\u00e5ll kommunikationslinjer \u00f6ppna s\u00e5 att du kan dela data, tidslinjer, scheman och nyckeltal. CPG:er och \u00e5terf\u00f6rs\u00e4ljare m\u00e5ste arbeta tillsammans f\u00f6r att best\u00e4mma varulayouter, planogram och mer.<\/span><\/p>\n\n\n\n

Slutligen, se till att de som utf\u00f6r dina program \u2013 s\u00e4ljare, chefer och medarbetare \u2013 har r\u00e4tt verktyg. Bev\u00e4pna dem med uppgiftshanterare, kalendrar, checklistor och allt annat de beh\u00f6ver f\u00f6r att effektivt implementera dina program.<\/span><\/p>\n\n\n\n

Steg 5 \u2013 Utv\u00e4rdera och vidta \u00e5tg\u00e4rder i enlighet med detta<\/span><\/h2>\n\n\n\n

Implementera inte bara dina program och kalla det en dag. \u00d6vervaka produktens prestanda noga i olika butiker.<\/span><\/p>\n\n\n\n

Ett bra s\u00e4tt att h\u00e5lla koll p\u00e5 programmets prestanda \u00e4r att titta p\u00e5 f\u00f6rs\u00e4ljning och int\u00e4kter per \u00e5terf\u00f6rs\u00e4ljare. Vilka butiksbanners s\u00e4ljer mest varor? Vilka \u00e4r underpresterande?<\/span><\/p>\n\n\n\n

Enligt Chio g\u00f6rs detta vanligtvis genom att trycka p\u00e5 POS-data<\/a>. \u201dVarum\u00e4rken har tillg\u00e5ng till POS<\/a> och kategoridata, och detta g\u00f6r att de kan f\u00e5 insikter och svara p\u00e5 fr\u00e5gor som 'hur m\u00e5r Safeway j\u00e4mf\u00f6rt med Kroger? Hur presterar de? Vad finns det f\u00f6r f\u00f6rb\u00e4ttringsomr\u00e5den? De mest sofistikerade organisationerna tittar inte bara p\u00e5 big data och analyser, utan de utmanar sig sj\u00e4lva konsekvent att omformulera de typer av fr\u00e5gor som st\u00e4lls f\u00f6r att komma till r\u00e4tt insikter vid r\u00e4tt tidpunkt och p\u00e5 r\u00e4tt plats."<\/span><\/p>\n\n\n\n

Detta g\u00f6r att CPG:er kan best\u00e4mma produktens prestanda och ta reda p\u00e5 vilka \u00e5tg\u00e4rder som ska vidtas fram\u00f6ver.<\/span><\/p>\n\n\n\n

En annan utm\u00e4rkt praxis f\u00f6r att utv\u00e4rdera varum\u00e4rkeskonsistens \u00e4r detaljhandelsrevisioner<\/a>. Tilldela personer att fysiskt g\u00e5 \u00f6ver till olika butiker och se om dina program k\u00f6rs korrekt och om varum\u00e4rkesupplevelsen \u00e4r sammanh\u00e4ngande p\u00e5 andra platser.<\/span><\/p>\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n

Se till att personen som genomf\u00f6r din revision har en tydlig f\u00f6rst\u00e5else f\u00f6r varum\u00e4rket och det budskap du vill f\u00f6rmedla. Och f\u00f6r b\u00e4sta resultat, dokumentera revisionen s\u00e5 noggrant som m\u00f6jligt. G\u00e5 l\u00e4ngre \u00e4n att kryssa i rutor eller fylla i formul\u00e4r. Ta bilder. Intervju kollegor. Detta kommer att ge enorma insikter f\u00f6r dina kund- och varum\u00e4rkesledningsteam, och det kommer att hj\u00e4lpa till att s\u00e4kerst\u00e4lla att ditt varum\u00e4rke kommer fram konsekvent oavsett var eller hur folk handlar.<\/span><\/p>\n\n\n\n

Slutord <\/span><\/h2>\n\n\n\n

F\u00f6rhoppningsvis gav den h\u00e4r artikeln dig id\u00e9er f\u00f6r att utf\u00f6ra vart och ett av dessa steg. Och om du har n\u00e5gra egna varum\u00e4rkesinsikter, se till att dela dem i kommentarerna \u2013 det skulle vara kul att h\u00f6ra fr\u00e5n dig!<\/span><\/p>\n\n\n\n

Om f\u00f6rfattaren:<\/p>\n\n\n

\n
\"francesanicasio\"<\/figure>\n<\/div>\n\n\n
<\/i>Francesca Nicasio<\/a> \u00e4r en frilansskribent och inneh\u00e5llsstrateg som \u00e4r dedikerad till att skriva om detaljhandelstrender och tips som hj\u00e4lper handlare att \u00f6ka f\u00f6rs\u00e4ljningen, f\u00f6rb\u00e4ttra kundservicen och bli b\u00e4ttre \u00e5terf\u00f6rs\u00e4ljare \u00f6verlag. <\/em><\/div>","protected":false},"excerpt":{"rendered":"

Varum\u00e4rke b\u00f6r vara en prioritet f\u00f6r alla CPG. Ett \u00f6vertygande varum\u00e4rke lockar fantastiska m\u00e4nniskor till ditt f\u00f6retag, fr\u00e4mjar lojalitet och \u00f6kar f\u00f6rs\u00e4ljningen. Det \u00e4r relativt enkelt att fr\u00e4mja en stark varum\u00e4rkesupplevelse n\u00e4r du best\u00e4mmer dig. Om du till exempel driver din egen butik eller webbplats, sitter ditt f\u00f6retag i f\u00f6rars\u00e4tet, s\u00e5 du... Forts\u00e4tt l\u00e4sa 5 steg som CPG:er b\u00f6r ta f\u00f6r att beh\u00e5lla en sammanh\u00e5llen varum\u00e4rkesupplevelse \u00f6ver flera \u00e5terf\u00f6rs\u00e4ljarbanners<\/span> 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N\u00e4r konsumentvaruf\u00f6retag...","rel":"","context":"I \u201d\ud83e\uddc3 Consumer Packaged Goods\u201d","block_context":{"text":"\ud83e\uddc3 Consumer Packaged Goods","link":"https:\/\/blog.bindy.com\/sv\/kategori\/cpgs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_576111706.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_576111706.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_576111706.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_576111706.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_576111706.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3046,"url":"https:\/\/blog.bindy.com\/sv\/cpgs-6-steg-for-att-sakerstalla-en-framgangsrik-semesterperiod\/","url_meta":{"origin":2235,"position":2},"title":"CPG:er: 6 steg f\u00f6r att s\u00e4kerst\u00e4lla en framg\u00e5ngsrik semesters\u00e4song","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Det m\u00e5 vara augusti, men om du arbetar inom detaljhandeln eller konsumentvaror \u00e4r dina tankar f\u00f6rmodligen redan i november eller december (dvs. julhelgerna). Och om det inte \u00e4r det \u00e4r det h\u00f6g tid att b\u00f6rja t\u00e4nka p\u00e5 julen. Varum\u00e4rken \u00f6ver hela linjen kommer s\u00e4kert att ge sitt b\u00e4sta ...","rel":"","context":"I \u201d\u2744\ufe0f Seasonal\u201d","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/sv\/kategori\/sasongsbetonad-detaljhandel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/08\/shutterstock_768687586-1.jpg?fit=1200%2C795&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/08\/shutterstock_768687586-1.jpg?fit=1200%2C795&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/08\/shutterstock_768687586-1.jpg?fit=1200%2C795&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/08\/shutterstock_768687586-1.jpg?fit=1200%2C795&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/08\/shutterstock_768687586-1.jpg?fit=1200%2C795&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2444,"url":"https:\/\/blog.bindy.com\/sv\/8-tips-for-att-skapa-och-utfora-vinnande-detaljhandelsvisningar\/","url_meta":{"origin":2235,"position":3},"title":"8 tips f\u00f6r att skapa och k\u00f6ra vinnande detaljhandelssk\u00e4rmar","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Oavsett om du gillar det eller inte, spelar utseendet stor roll i detaljhandeln och konsumentvaror. Utseendet och k\u00e4nslan hos dina produkter, och hur de visas, kan direkt p\u00e5verka de k\u00f6pbeslut som konsumenterna fattar. D\u00e4rf\u00f6r \u00e4r det otroligt viktigt att investera i skapandet och genomf\u00f6randet av\u2026","rel":"","context":"I \u201d\ud83d\udc5c Merchandising\u201d","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/sv\/kategori\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_458405629.jpg?fit=1200%2C901&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_458405629.jpg?fit=1200%2C901&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_458405629.jpg?fit=1200%2C901&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_458405629.jpg?fit=1200%2C901&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_458405629.jpg?fit=1200%2C901&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2987,"url":"https:\/\/blog.bindy.com\/sv\/4-digitala-forsta-varumarken-som-nadde-framgang-inom-tegel-och-murbruk\/","url_meta":{"origin":2235,"position":4},"title":"4 Digital-First Brands som fann framg\u00e5ng i fysisk detaljhandel...","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"...och vad du kan l\u00e4ra dig av dem Flyttar allting online nu? Med e-handel, prenumerationer, leveranstj\u00e4nster \u2013 f\u00f6r att inte tala om att fri frakt \u00e4r mer popul\u00e4rt \u00e4n n\u00e5gonsin \u2013 kan man undra om konsumenterna fortfarande har behov av att g\u00e5 ut och handla. Det korta svaret \u00e4r ja. Konsumenterna \u00e4r\u2026","rel":"","context":"I \u201d\ud83d\udcc8 Retail Trends\u201d","block_context":{"text":"\ud83d\udcc8 Retail Trends","link":"https:\/\/blog.bindy.com\/sv\/kategori\/detaljhandelstrender\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/07\/shutterstock_369974669.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/07\/shutterstock_369974669.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/07\/shutterstock_369974669.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/07\/shutterstock_369974669.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/07\/shutterstock_369974669.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2150,"url":"https:\/\/blog.bindy.com\/sv\/3-typer-av-butiksrevisioner-som-varje-aterforsaljare-bor-genomfora\/","url_meta":{"origin":2235,"position":5},"title":"3 typer av butiksrevisioner som varje \u00e5terf\u00f6rs\u00e4ljare b\u00f6r genomf\u00f6ra","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Att genomf\u00f6ra butiksrevisioner borde finnas p\u00e5 varje \u00e5terf\u00f6rs\u00e4ljares att-g\u00f6ra-lista, och det av goda sk\u00e4l \u2013 butiksrevisioner hj\u00e4lper dig att uppr\u00e4tth\u00e5lla f\u00f6retagets standarder, f\u00f6rb\u00e4ttra verksamheten och fr\u00e4mja en s\u00e4ker butiksupplevelse. Men vilka typer av butiksrevisioner b\u00f6r du utf\u00f6ra och hur ofta b\u00f6r du g\u00f6ra det...","rel":"","context":"I \u201d\ud83d\udc5c Merchandising\u201d","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/sv\/kategori\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts\/2235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/comments?post=2235"}],"version-history":[{"count":22,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts\/2235\/revisions"}],"predecessor-version":[{"id":64939,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts\/2235\/revisions\/64939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/media\/62894"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/media?parent=2235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/categories?post=2235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/tags?post=2235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}