{"id":1864,"date":"2023-08-25T15:15:00","date_gmt":"2023-08-25T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1864"},"modified":"2025-08-19T14:20:01","modified_gmt":"2025-08-19T18:20:01","slug":"fallstudie-hur-en-cpg-anvande-faltprogramvara-for-att-implementera-en-varuomvandling-pa-3200-restauranger","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/case-study-how-a-cpg-used-field-software-to-implement-a-merchandising-conversion-at-3200-restaurants\/","title":{"rendered":"\ud83d\udcda Fallstudie: Hur en CPG anv\u00e4nde Bindy f\u00f6r att implementera en varuhandelsomvandling p\u00e5 3 200 restauranger"},"content":{"rendered":"

Varje g\u00e5ng en CPG f\u00f6rbereder sig f\u00f6r en kommande \u00e5terst\u00e4llning av reklam eller merchandising \u00e4r utmaningar oundvikliga, \u00e4ven med m\u00e5nader av planering. Det inneb\u00e4r att koordinera med lokala team, s\u00e4kerst\u00e4lla att produkter och skyltar f\u00f6r varje plats \u00e4r kompatibla med varje restaurangformat, s\u00e4kerst\u00e4lla efterlevnad och verifiera utf\u00f6rande.<\/p>\n\n\n\n

Vad g\u00f6r du n\u00e4r det handlar om 3 200 platser och det m\u00e5ste g\u00f6ras och verifieras p\u00e5 n\u00e5gra dagar?<\/p>\n\n\n\n

Kund<\/h2>\n\n\n\n

Internationellt f\u00f6retag f\u00f6r f\u00f6rpackade varor, matservice.<\/p>\n\n\n\n

Utmaning: omvandling av varor p\u00e5 3 200 platser<\/h2>\n\n\n\n

Ett av v\u00e4rldens st\u00f6rsta f\u00f6retag f\u00f6r konsumentf\u00f6rpackade varor (h\u00e4danefter kallat "CPG") kontaktade Bindy<\/a> med ett problem. De hade tr\u00e4ffat en \u00f6verenskommelse med en stor snabbrestaurangskoncern (h\u00e4danefter kallad "QSR") om att f\u00e5 sina produkter listade p\u00e5 3 200 restauranger. CPG skulle visa sina produkter i st\u00e4llet f\u00f6r en viktig konkurrents produkter. De beh\u00f6vde hantera en varuomvandling p\u00e5 3 200 restauranger inom n\u00e5gra veckor.<\/p>\n\n\n\n

Hur kunde de samla in information p\u00e5 butiksniv\u00e5 i f\u00f6rv\u00e4g, implementera konverteringen och sedan inspektera alla butiker igen n\u00e4r de var klara? Hur kunde de s\u00e4kerst\u00e4lla att varje butik omvandlades och att varje handelsaktivitet \u00e4gde rum, i tid, i sin helhet, p\u00e5 alla platser?<\/p>\n\n\n\n

Krav<\/h2>\n\n\n\n

Time to market var avg\u00f6rande f\u00f6r programmets framg\u00e5ng. CPG var s\u00e4rskilt intresserad av att distribuera en f\u00e4ltf\u00e4rdig l\u00f6sning<\/a>, inom n\u00e5gra dagar. De ville anv\u00e4nda sitt eget team och sin befintliga utrustning (en blandning av ta med sig och f\u00f6retags\u00e4gda smartphones, surfplattor och b\u00e4rbara datorer). Dessutom var l\u00f6sningen tvungen att fungera och skala direkt ur porten. Detta inkluderade anv\u00e4ndbarhet \u00f6ver 6 tidszoner och 3 200 butiker.<\/p>\n\n\n\n

Inledningsvis \u00f6verv\u00e4gde CPG "interna" l\u00f6sningar (Excel, mejl<\/a>) och generiska unders\u00f6kningsl\u00f6sningar (SurveyMonkey\u2122). Dessa l\u00f6sningsalternativ ans\u00e5gs dock vara f\u00f6r l\u00e5ngsamma, f\u00f6r arbetskr\u00e4vande och f\u00f6r felben\u00e4gna f\u00f6r att m\u00f6ta aff\u00e4rskraven kring snabbhet och noggrannhet i varuutf\u00f6randet.<\/p>\n\n\n\n

Inst\u00e4llning av l\u00f6sning<\/h2>\n\n\n\n

Efter att ha tagit emot CPG:s registrering planerade Bindy-teamet en webbkonferens till demo programvaran<\/a> och arbetsfl\u00f6de till projektets intressenter. Baserat p\u00e5 demon fastst\u00e4llde CPG att l\u00f6sningen passade deras behov. D\u00e4refter tillhandah\u00f6ll Bindy en \u00e5rlig "all inclusive" Citat<\/a> som kom inom budget. Sist bad CPG om en gratis provperiod.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Inom n\u00e5gra timmar hade CPG, till stor del p\u00e5 egen hand:<\/p>\n\n\n\n

1. Laddade upp \u00f6ver 3 200 platser till systemet med Bindys inbyggda uppladdningsm\u00f6jligheter. Bindy geokodade automatiskt platserna.<\/p>\n\n\n\n

2. Skapat en komplett nationell hierarki av regionala chefer och f\u00e4lts\u00e4ljare. De tilldelade anv\u00e4ndare till specifika platser och anv\u00e4ndare kunde logga in p\u00e5 sina Bindy-konton omedelbart.<\/p>\n\n\n\n

3. Implementerat sina egna aff\u00e4rsregler, arbetsfl\u00f6den och etiketter.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Merchandising CONVERSION Utf\u00f6rande av l\u00f6sning<\/h2>\n\n\n\n

D\u00e4refter skapade CPG ett antal formul\u00e4r f\u00f6r att samla in information p\u00e5 butiksniv\u00e5 i olika faser av programmet. Programmet bestod av 3 faser:<\/p>\n\n\n\n

Fas ett<\/strong>
Enk\u00e4t i butik<\/a> och faktainsamling p\u00e5 var och en av de 3 200 platserna. M\u00e5let var att samla in data f\u00f6re konverteringen. Detta bestod i att verifiera butikens personalkontaktuppgifter, utrustning, parkering och leveransm\u00f6jligheter.<\/p>\n\n\n\n

Dessutom tog de tiotusentals bilder och bifogade bilder till varje bes\u00f6k f\u00f6r att dokumentera varje plats milj\u00f6 och varuexponering. Bindy hj\u00e4lpte den h\u00e4r fasen med inbyggda kartor, geo-position och m\u00f6jligheten att nollst\u00e4lla n\u00e4rliggande butiker. P\u00e5 s\u00e5 s\u00e4tt kunde CPG enkelt se butiker som fortfarande kr\u00e4vde ett bes\u00f6k.<\/p>\n\n\n\n

Fas tv\u00e5<\/strong>
Telefonunders\u00f6kning av huvudkontorets s\u00e4ljare till var och en av de 3 200 platserna. Baserat p\u00e5 data som samlades in i fas ett var syftet med fas tv\u00e5 att bekr\u00e4fta detaljerna i den kommande konverteringen, s\u00e5som utrustningen som skulle bytas och det faktiska datumet f\u00f6r konverteringen.<\/p>\n\n\n\n

Fas tre<\/strong>
Unders\u00f6kning efter genomf\u00f6randet p\u00e5 var och en av de 3 200 platserna. M\u00e5let var att f\u00e5 feedback och insikter i hur konverteringsprocessen gick till. Gjorde omvandlingen v\u00e4l, i tid och p\u00e5 minsta m\u00f6jliga s\u00e4tt? CPG anv\u00e4nde de inbyggda rapporterna f\u00f6r att ta reda p\u00e5 vad som fungerade och vad som inte fungerade, var och n\u00e4r, i b\u00e5de r\u00e5 och aggregerad form.<\/p>\n\n\n\n

Slutsats f\u00f6r omvandling av varor<\/h2>\n\n\n\n

Med hj\u00e4lp av en mogen, modern och f\u00e4ltf\u00e4rdigt mjukvaruverktyg <\/a>gjort det enkelt f\u00f6r ett stort f\u00f6retag f\u00f6r konsumentf\u00f6rpackade varor att f\u00f6rbereda sig f\u00f6r och analysera resultaten av ett nyckelomvandlingsprogram f\u00f6r varor i 3 200 butiker i 6 tidszoner.<\/p>\n\n\n\n

De bes\u00f6kte tusentals platser, genomf\u00f6rde tusentals granskningar, tog tiotusentals bilder och hade detta ig\u00e5ng p\u00e5 timmar och dagar, inte veckor och m\u00e5nader. Kostnaden var nominell. Resultaten f\u00f6r omvandlingsprogrammet f\u00f6r merchandising kom in omedelbart.<\/p>\n\n\n\n

Bindy till\u00e4t CPG att ta ut ett nyckelprogram f\u00f6r marknadsf\u00f6ring p\u00e5 rekordtid och med stor noggrannhet.<\/p>","protected":false},"excerpt":{"rendered":"

Varje g\u00e5ng en CPG f\u00f6rbereder sig f\u00f6r en kommande \u00e5terst\u00e4llning av reklam eller merchandising \u00e4r utmaningar oundvikliga, \u00e4ven med m\u00e5nader av planering. Det inneb\u00e4r att koordinera med lokala team, s\u00e4kerst\u00e4lla att produkter och skyltar f\u00f6r varje plats \u00e4r kompatibla med varje restaurangformat, s\u00e4kerst\u00e4lla efterlevnad och verifiera utf\u00f6rande. Vad g\u00f6r du n\u00e4r det handlar om 3 200 platser och det... Forts\u00e4tt l\u00e4sa \ud83d\udcda Fallstudie: Hur en CPG anv\u00e4nde Bindy f\u00f6r att implementera en varuhandelsomvandling p\u00e5 3 200 restauranger<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[319730,49417,15241,11682095],"tags":[124272271,124115995,430450308,446333502],"class_list":["post-1864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qsr","category-merchandising","category-case-study","category-cpgs","tag-merchandising-audit","tag-merchandising-checklist","tag-merchandising-execution","tag-qsr-merchandising"],"yoast_head":"\n\ud83d\udcda 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De verkar aldrig roteras med s\u00e4songsbetonade produkter - det \u00e4r som om de s\u00e4ljer...","rel":"","context":"I \u201d\u2695 Pharmacies\u201d","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/sv\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts\/1864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/comments?post=1864"}],"version-history":[{"count":47,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts\/1864\/revisions"}],"predecessor-version":[{"id":66026,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/posts\/1864\/revisions\/66026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/media\/10071"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/media?parent=1864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/categories?post=1864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/sv\/wp-json\/wp\/v2\/tags?post=1864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}