{"id":12370,"date":"2021-10-26T15:16:24","date_gmt":"2021-10-26T20:16:24","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=12370"},"modified":"2024-11-28T14:52:06","modified_gmt":"2024-11-28T19:52:06","slug":"nytt-ar-nytt-utseende-9-satt-att-piffa-upp-designen-pa-dina-butiker","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/new-year-new-look-9-ways-to-spruce-up-the-design-of-your-retail-stores\/","title":{"rendered":"Nytt \u00e5r, nytt utseende: 9 s\u00e4tt att piffa upp designen av dina butiker"},"content":{"rendered":"

B\u00f6rjan p\u00e5 \u00e5ret \u00e4r alltid ett bra tillf\u00e4lle att komma p\u00e5 id\u00e9er och komma p\u00e5 nya aff\u00e4rsmetoder. Och ett av de viktigaste omr\u00e5dena att t\u00e4nka p\u00e5 n\u00e4r du g\u00f6r \u00e4ndringar \u00e4r din butiksdesign. Estetik, shoppingbeteenden och konsumentpreferenser utvecklas alltid, s\u00e5 du m\u00e5ste se till att din butiks utseende och k\u00e4nsla speglar de senaste trenderna och dina kunders behov.  <\/p>\n\n\n\n

F\u00f6r det \u00e4ndam\u00e5let \u00e4r h\u00e4r 9 butiksdesignid\u00e9er som du kan implementera. <\/p>\n\n\n\n

1. T\u00e4nk om dina f\u00f6nsterf\u00f6nster<\/h2>\n\n\n\n

\u00d6vertygande f\u00f6nsterutst\u00e4llningar \u00e4r viktiga, s\u00e4rskilt under dessa tider n\u00e4r det \u00e4r f\u00e4rre m\u00e4nniskor ute och g\u00e5r. Dina f\u00f6nster b\u00f6r vara dj\u00e4rva och unika nog att f\u00e5nga uppm\u00e4rksamheten hos dagens konsumenter, av vilka m\u00e5nga \u00e4r tveksamma till att handla i icke-n\u00f6dv\u00e4ndiga butiker. <\/p>\n\n\n\n

Den goda nyheten \u00e4r att det inte finns en brist p\u00e5 id\u00e9er som du kan prova. <\/p>\n\n\n\n

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"Hyresv\u00e4rdar har l\u00e4ttat p\u00e5 sina f\u00f6nsterpolicyer f\u00f6r att s\u00e4kerst\u00e4lla aff\u00e4rskontinuitet inf\u00f6r pandemin, s\u00e5 anv\u00e4nd denna m\u00f6jlighet att experimentera med vilka meddelanden som resonerar med dina kunder och driver trafik", s\u00e4ger Rachel Gerli<\/a>, rektor p\u00e5 Right Hand Brands.<\/p>\n\n\n\n

"Tidigare var f\u00f6nster merchandised f\u00f6r att visa s\u00e4tt att styla sortimentet, men f\u00f6nster \u00e4r nu nyckeln till trafik och konvertering. Kunderna m\u00e5ste kunna ber\u00e4tta vad som finns i din butik och vad som s\u00e4ljs fr\u00e5n gatan\u201d, till\u00e4gger hon.<\/p>\n<\/blockquote>\n\n\n\n

Gerli rekommenderar att du hittar nya s\u00e4tt att dela ditt varum\u00e4rkes historia. Ist\u00e4llet f\u00f6r en skyltdocka, f\u00f6rs\u00f6k med f\u00f6nsterkl\u00e4ng. Eller snarare \u00e4n att anv\u00e4nda sk\u00f6tta svarta tavlor, \u00f6verv\u00e4g att anv\u00e4nda kalkf\u00e4rg p\u00e5 ditt f\u00f6nster. Nyckeln \u00e4r att "vara h\u00f6gljudd", s\u00e4ger hon<\/p>\n\n\n\n

Kom ocks\u00e5 ih\u00e5g att konsumenter \u00e4r mer ben\u00e4gna att handla online eller ringa in sina best\u00e4llningar snarare \u00e4n att handla i butik. Se till att dina f\u00f6nster kommunicerar andra s\u00e4tt som folk kan k\u00f6pa. Du kan g\u00f6ra detta genom att prata med dina h\u00e4mtnings- och leveranstj\u00e4nster och genom att ber\u00e4tta f\u00f6r kunderna hur de kan n\u00e5 dig.<\/p>\n\n\n\n

Wet Nose, en butik som s\u00e4ljer husdjursmat och tillbeh\u00f6r, g\u00f6r detta genom att marknadsf\u00f6ra sina hemleveranstj\u00e4nster f\u00f6r vita handskar i f\u00f6nstret. <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Sedan precis vid entr\u00e9n finns en skylt som visar butikens uppfyllnadsm\u00f6jligheter och hemsida. <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

K\u00e4lla: @kizerandbender p\u00e5 Instagram: https:\/\/www.instagram.com\/p\/CEZX59hnM73\/<\/a> <\/p>\n\n\n\n

2. Kommunicera optimism genom dina m\u00f6nster<\/h2>\n\n\n\n

B\u00f6rjan av varje \u00e5r betyder nystarter och det finns alltid en k\u00e4nsla av optimism. N\u00e4sta \u00e5r \u00e4r inget undantag, s\u00e4rskilt efter det tuffa \u00e5r vi just har haft.<\/p>\n\n\n\n

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"2021 \u00e4r ett \u00e5r av hopp f\u00f6r alla och mer \u00e4n n\u00e5gonsin markerar det nya b\u00f6rjan och nya ambitioner f\u00f6r en b\u00e4ttre morgondag", s\u00e4ger BryanStoddard om Homewares Insider.<\/a><\/p>\n\n\n\n

"Optimism och hopp b\u00f6r \u00e5terspeglas i din design", forts\u00e4tter han. "Ljusa toner, organiserade hyllor, meningsfulla g\u00e5ngar, \u00e4r vad som kommer att ge intrycket av lyx som \u00e4r praktisk."<\/p>\n<\/blockquote>\n\n\n\n

En \u00e5terf\u00f6rs\u00e4ljare som g\u00f6r ett utm\u00e4rkt jobb med att skapa "m\u00e5 bra" men \u00e4nd\u00e5 meningsfulla butiksdesigner \u00e4r Declaration & Co., en present- och kl\u00e4dbutik. Bilden nedan visar butikens ljusutst\u00e4llningar, och bakom den finns affischer som delar produktens historia tillsammans med en skylt med texten "Made with love."<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

K\u00e4lla: @declarationco p\u00e5 Instagram: https:\/\/www.instagram.com\/p\/CHieu3shM0k\/<\/a> <\/p>\n\n\n\n

Prova n\u00e5got liknande i din butik. Ge dig sj\u00e4lv och kunderna en "pick me up" genom att implementera fr\u00e4scha och upplyftande design som kommunicerar optimism inf\u00f6r det kommande \u00e5ret.<\/p>\n\n\n\n

3. Optimera din plats f\u00f6r h\u00e4mtning vid trottoarkanten<\/h2>\n\n\n\n

Curbside pickup var utan tvekan en av vinnarna 2020, med butiker som ser tresiffriga \u00f6kningar av aktiviteten vid trottoarkanten<\/a>. <\/p>\n\n\n\n

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Och det \u00e4r m\u00e5nga experter \u00f6verens om pickup vid trottoarkanten \u00e4r h\u00e4r f\u00f6r att stanna<\/a>. I ett samtal med RetailDive sa Neil Saunders, vd p\u00e5 Global Data att curbside "utan tvekan \u00e4r en av trenderna som kommer att h\u00e5lla sig efter virus. Det \u00e4r en win-win f\u00f6r konsumenter och \u00e5terf\u00f6rs\u00e4ljare. Ur shoppersynpunkt \u00e4r det bekv\u00e4mt och snabbt; ur handlarens synvinkel \u00e4r det mer kostnadseffektivt \u00e4n att leverera hem.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Allt detta f\u00f6r att s\u00e4ga att om du k\u00f6r n\u00e5gra \u00e5terf\u00f6rs\u00e4ljartj\u00e4nster, b\u00f6r du t\u00e4nka p\u00e5 hur du ska implementera dem p\u00e5 l\u00e5ng sikt. <\/p>\n\n\n\n

En del av att g\u00f6ra det kan inneb\u00e4ra att du g\u00f6r om utsidan av din butik f\u00f6r att optimera f\u00f6r h\u00e4mtning vid trottoarkanten. Beroende p\u00e5 din plats kan detta vara lika grundl\u00e4ggande som att ha dedikerade parkeringsplatser f\u00f6r best\u00e4llningsh\u00e4mtning. Det kan inneb\u00e4ra att man t\u00e4nker om fl\u00f6det av fordonstrafik p\u00e5 din plats och st\u00e4ller in skyltar och utrymmen d\u00e4r bilar kan komma in och ut.<\/p>\n\n\n\n

I vissa fall kan du ha m\u00f6jlighet att samarbeta med din hyresv\u00e4rd f\u00f6r att utforma en bra trottoarupplevelse. Federal Realty Investment Trust, en detaljhandels REIT, tillk\u00e4nnagav planer p\u00e5 att skapa hundratals dedikerade trottoarkanter i sin nationella portf\u00f6lj. Programmet, kallat The Pick-Up, kommer att hj\u00e4lpa f\u00f6retagets hyresg\u00e4ster i detaljhandeln att b\u00e4ttre betj\u00e4na sina kunder. <\/p>\n\n\n\n

Federal Realty Senior Vice President f\u00f6r Regional Leasing Stuart Biel ber\u00e4ttade f\u00f6r Bisnow.com<\/a> att programmet kommer att stanna bortom pandemin. "Vi ser det utvecklas som en l\u00e5ngsiktig l\u00f6sning och en annan tillg\u00e5ng som v\u00e5ra \u00e5terf\u00f6rs\u00e4ljare kan ha som ett bekv\u00e4mt s\u00e4tt f\u00f6r kunder att handla som ocks\u00e5 hj\u00e4lper till att l\u00f6sa ett bredare problem med sista milen som inte har l\u00f6sts p\u00e5 m\u00e5nga \u00e5r... Genom att skapa detta ramverk , vi tror att det \u00e4r en l\u00f6sning som hj\u00e4lper v\u00e5ra \u00e5terf\u00f6rs\u00e4ljare att bli mer l\u00f6nsamma.\u201d<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

4. Anv\u00e4nd \u00f6ppna planl\u00f6sningar och m\u00f6nster <\/h2>\n\n\n\n

M\u00e4nniskors behov av mer personligt utrymme kommer sannolikt att forts\u00e4tta under 2021, s\u00e5 att ha en \u00f6ppen och rymlig butik kommer att vara f\u00f6rdelaktigt. <\/p>\n\n\n\n

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"Detaljhandelsdesign som ger intryck av gott om personligt utrymme och \u00f6ppna ytor \u00e4r nyckeltrenden f\u00f6r 2021 och fram\u00e5t, vilket naturligtvis drivs av Covid-19", s\u00e4ger Polly Kay, senior marknadschef p\u00e5 Engelska persienner<\/a>.<\/p>\n\n\n\n

\u201dDetaljhandelsdesign m\u00e5ste d\u00e5 koncentrera sig p\u00e5 att m\u00f6jligg\u00f6ra fysiskt avst\u00e5nd och skapa intrycket och illusionen av st\u00f6rre utrymme; som genom att anv\u00e4nda ljusa f\u00e4rger och stilrena v\u00e4ggar och displayer, naturlig belysning, h\u00f6gt i tak och minimalistisk design.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Du kan oms\u00e4tta det h\u00e4r tipset genom att placera ut de olika elementen och inventarierna i din butik f\u00f6r att ge shoppare utrymme att r\u00f6ra sig och bl\u00e4ddra. <\/p>\n\n\n\n

Det \u00e4r precis vad Reformation g\u00f6r i en av sina LA-baserade butiker. Ist\u00e4llet f\u00f6r att ha en butik med \u00f6verfulla hyllor och hyllor, har Reformation ett genomt\u00e4nkt kurerat sortiment och har bara ett utvalt antal stycken utst\u00e4llda. Butikens h\u00f6ga tak och stora f\u00f6nster bidrar ocks\u00e5 till den rymliga milj\u00f6 som m\u00e5nga \u00e4r sugna p\u00e5 idag.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

K\u00e4lla: @platform_la p\u00e5 Instagram: https:\/\/www.instagram.com\/p\/CF0JDh_DYbZ\/<\/a> <\/p>\n\n\n\n

5. G\u00f6r plats f\u00f6r personliga upplevelser<\/h2>\n\n\n\n

F\u00f6r vissa \u00e5terf\u00f6rs\u00e4ljare kan det att ge m\u00e4nniskor utrymme ocks\u00e5 betyda att man inr\u00e4ttar omr\u00e5den f\u00f6r 1 till 1-upplevelser. Det \u00e4r vettigt f\u00f6r vissa \u00e5terf\u00f6rs\u00e4ljare att betj\u00e4na kunder p\u00e5 avtalsbasis. <\/p>\n\n\n\n

Med detta i \u00e5tanke kan du skapa utrymmen i din butik som \u00e4r dedikerade till s\u00e5dana m\u00f6ten. \u00d6verv\u00e4g att ha ett m\u00f6tesrum eller provrum som kunderna kan ha helt f\u00f6r sig sj\u00e4lva. <\/p>\n\n\n\n

Nordstrom g\u00f6r detta bra i sina Nordstrom Local-butiker, som de betraktar som "servicenav". Dessa butiker har inget lager; snarare fungerar de som "servicenav" med erbjudanden som upph\u00e4mtning av best\u00e4llningar online, \u00e4ndringar och stylingtj\u00e4nster.<\/p>\n\n\n\n

Kunder som kommer in f\u00f6r att bli stylade har sitt eget stora omkl\u00e4dningsrum (som ses nedan) som inneh\u00e5ller handplockade f\u00f6rem\u00e5l baserat p\u00e5 deras behov och preferenser. <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

K\u00e4lla: Nordstr\u00f6m<\/a><\/p>\n\n\n\n

6. Inkludera QR-koder i din butiks inventarier och s\u00e4kerheter<\/h2>\n\n\n\n

Det verkar som om QR-koder g\u00f6r comeback.<\/p>\n\n\n\n

Seek, ett QR-kodteknikf\u00f6retag s\u00e5g en 600% \u00f6kad efterfr\u00e5gan p\u00e5 QR-koder<\/a> p\u00e5 grund av pandemin. <\/p>\n\n\n\n

\u00d6kningen av kontaktl\u00f6s shopping har f\u00e5tt f\u00f6retag att anv\u00e4nda QR-koder f\u00f6r att ge kunderna m\u00f6jlighet att l\u00e4ra sig mer om butikens varum\u00e4rken och produkter utan behov av fysisk kontakt. <\/p>\n\n\n\n

Vissa restauranger har till exempel QR-koder i sina sittplatser s\u00e5 att kunderna kan dra upp menyn p\u00e5 sin telefon. Samtidigt anv\u00e4nder detaljhandelshubbar som HudsonYards dessa koder f\u00f6r att g\u00f6ra det m\u00f6jligt f\u00f6r kunder att interagera med digitala kiosker utan att r\u00f6ra n\u00e5gonting. <\/p>\n\n\n\n

Se om du kan implementera liknande initiativ i din butik. Om det finns en m\u00f6jlighet att inf\u00f6rliva QR-koder i dina anstr\u00e4ngningar, prova dem och se hur det g\u00e5r.<\/p>\n\n\n\n

7. \u00d6verv\u00e4g att implementera ett "shop-in-shop"-initiativ <\/h2>\n\n\n\n

Konceptet "shop in a shop" har varit en grej ett tag nu, men det forts\u00e4tter att f\u00e5 fart. Ulta Beauty and Target till exempel, tillk\u00e4nnagav nyligen ett strategiskt partnerskap som skulle inneb\u00e4ra att ha Ulta-butiker p\u00e5 Target-platser<\/a>.<\/p>\n\n\n\n

Konceptet \u00e4r verkligen tilltalande f\u00f6r m\u00e5nga m\u00e4rken och \u00e5terf\u00f6rs\u00e4ljare. P\u00e5 detaljhandelssidan till\u00e5ter shop-in-shops butiker att h\u00e5lla sig fr\u00e4scha och alltid ha n\u00e5got nytt f\u00f6r sina kunder. Varum\u00e4rken, \u00e5 andra sidan, kan utnyttja \u00e5terf\u00f6rs\u00e4ljarens trafik och kundbas. <\/p>\n\n\n\n

Du b\u00f6r \u00f6verv\u00e4ga att utforska denna trend. Hitta andra icke-konkurrenskraftiga varum\u00e4rken som ligger i linje med dina v\u00e4rderingar och se om det \u00e4r vettigt att implementera ett "shop-in-shop"-koncept i din butik.   <\/p>\n\n\n\n

8. V\u00e4v in f\u00f6retagens sociala ansvar i din design<\/h2>\n\n\n\n

2020 har f\u00f6rnyat fokus p\u00e5 vikten av f\u00f6retagens sociala ansvar. Som Chris Biggs, Global Head of Retail p\u00e5 Boston Consulting Group ber\u00e4ttade f\u00f6r Forbes<\/a>, "Pandemin har uppmuntrat konsumenter att bli mer medvetna om sina shoppingval och att vilja "g\u00f6ra nytta". Dessa v\u00e4rderingar \u00e4r ocks\u00e5 n\u00e5got som konsumenterna vill att varum\u00e4rkena de k\u00f6per fr\u00e5n ska \u00e5terspegla.\u201d<\/p>\n\n\n\n

Som s\u00e5dan, om du driver initiativ som fr\u00e4mjar h\u00e5llbara och socialt ansvarsfulla metoder, hitta s\u00e4tt att v\u00e4va in dem i din butiks estetik. <\/p>\n\n\n\n

Kolla in exemplet nedan fr\u00e5n Nordstrom Local-butiken i West Village. Butiken sk\u00e4nker begagnade kl\u00e4der till den ideella gruppen Housing Works, och anv\u00e4nder en av sin butiks v\u00e4ggar f\u00f6r att fr\u00e4mja initiativet. <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

K\u00e4lla: Nordstr\u00f6m<\/a><\/p>\n\n\n\n

9. H\u00e5ll ordning p\u00e5 dina varor<\/h2>\n\n\n\n

N\u00e4r du b\u00f6rjar ett nytt \u00e5r, kom ih\u00e5g att ingen gillar st\u00f6kiga sk\u00e4rmar och st\u00f6kiga hyllor! H\u00e5ll dina varor p\u00e5 punkt och i linje med varum\u00e4rkets etos.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

10. Gl\u00f6m inte backoffice<\/h2>\n\n\n\n

De kundv\u00e4nda delarna i din butik \u00e4r v\u00e4sentliga, men lika viktiga \u00e4r rummen och utrymmena d\u00e4r handlingar bakom kulisserna \u00e4ger rum. Om du har gjort m\u00e5nga \u00e4ndringar i din verksamhet, inventering och uppfyllelse, kan du beh\u00f6va se \u00f6ver ditt backoffice ocks\u00e5. <\/p>\n\n\n\n

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Enligt Carlos Castel\u00e1n, verkst\u00e4llande direkt\u00f6r p\u00e5 Navio-gruppen<\/a>, "Detaljhandelsbutikernas design under 2021 och fram\u00e5t kommer att se annorlunda ut n\u00e4r butiker aktivt tar till sig hybriduppfyllelsemodeller fr\u00e5n sina butiker och \u00e4ndrar sin layout f\u00f6r att aktivt omfatta alternativ f\u00f6r kunder som att k\u00f6pa online h\u00e4mtning i butik (BOPIS) och h\u00e4mtning vid trottoarkanten. Kunder som kommer in i butiken kanske inte m\u00e4rker denna skillnad, men till exempel kommer vi sannolikt att se \u00e5terf\u00f6rs\u00e4ljare ut\u00f6ka sina bakrum f\u00f6r att lagra eller skicka produkter till kunder samt potentiellt ha dedikerade h\u00e4mtningsomr\u00e5den i sina butiker om volymen till\u00e5ter."<\/p>\n<\/blockquote>\n\n\n\n

N\u00e4r du har id\u00e9er om nya produktvisningar eller initiativ i butik, t\u00e4nk ocks\u00e5 p\u00e5 ditt backoffice. Uppdatera vid behov ditt bakrum och arbetsytor f\u00f6r att f\u00f6rb\u00e4ttra effektiviteten f\u00f6r dina team. <\/p>\n\n\n\n

Som Castel\u00e1n noterar kan dessa f\u00f6r\u00e4ndringar vara osynliga f\u00f6r dina kunder, men de kommer att g\u00f6ra en l\u00e5ng v\u00e4g att f\u00f6rb\u00e4ttra shoppingupplevelsen. <\/p>\n\n\n\n

\"Sluta<\/a><\/figure>\n\n\n\n

Bonustips: verifiera och utv\u00e4rdera<\/h2>\n\n\n\n

Vi gav flera exempel och tips p\u00e5 hur du piffar upp din detaljhandelsdesign under de kommande m\u00e5naderna. F\u00f6rhoppningsvis v\u00e4cker de din kreativitet och uppmanar dig att prova nya saker. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Och n\u00e4r du f\u00e5r dessa id\u00e9er, se till att de blir v\u00e4l genomf\u00f6rda genom att anv\u00e4nda ett butiksbes\u00f6k och revisionsverktyg som Bindy<\/a>. V\u00e5r plattform g\u00f6r det m\u00f6jligt f\u00f6r dig att samordna med ditt team och effektivt genomf\u00f6ra inspektioner och revisioner f\u00f6r att s\u00e4kerst\u00e4lla att alla dina initiativ l\u00f6per smidigt. <\/p>\n\n\n\n

Om f\u00f6rfattaren:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Francesca Nicasio<\/a> \u00e4r detaljhandelsexpert, B2B-inneh\u00e5llsstrateg och LinkedIn TopVoice. Hon skriver om trender, tips och b\u00e4sta praxis som g\u00f6r det m\u00f6jligt f\u00f6r \u00e5terf\u00f6rs\u00e4ljare att \u00f6ka f\u00f6rs\u00e4ljningen och betj\u00e4na kunderna b\u00e4ttre. Hon \u00e4r ocks\u00e5 f\u00f6rfattare till Retail Survival of the Fittest<\/a>, en gratis e-bok f\u00f6r att hj\u00e4lpa \u00e5terf\u00f6rs\u00e4ljare att framtidss\u00e4kra sina butiker.<\/p>","protected":false},"excerpt":{"rendered":"

B\u00f6rjan p\u00e5 \u00e5ret \u00e4r alltid ett bra tillf\u00e4lle att komma p\u00e5 id\u00e9er och komma p\u00e5 nya aff\u00e4rsmetoder. Och ett av de viktigaste omr\u00e5dena att t\u00e4nka p\u00e5 n\u00e4r du g\u00f6r \u00e4ndringar \u00e4r din butiksdesign. Estetik, shoppingbeteenden och konsumentpreferenser utvecklas alltid, s\u00e5 du m\u00e5ste se till att din butik ser ut... Forts\u00e4tt l\u00e4sa Nytt \u00e5r, nytt utseende: 9 s\u00e4tt att piffa upp designen av dina butiker<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":12375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[677174182,677173891,2384341],"class_list":["post-12370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-retail-design","tag-retail-trends","tag-store-windows"],"yoast_head":"\nNew 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